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CONTENTS Maine Edition 2019-2020 Local Business Funding Assistance Programs 8 National Success Story 28 National Success Story Jerado and Joyce Reynolds Jennifer and Jeff Herbert’s know their local landscape for meadery has expanded into a entrepreneurship support. multimillion dollar enterprise thanks to SBA assistance. 11Local SBA Resource Partners 31 SBA Lenders 13 Your Advocates 33 Need Financing? 14 How to Start a Business 34 Go Global with International Trade 19 Opportunities for Veterans 36 R&D Opportunities for 20 Entrepreneurial High Growth Startups Opportunities 38 National Success Story 22 Write Your Business Plan Cheeseburger Baby owner Stephanie Vitori persevered 24 10 Tips to Help You Build through a financial storm and a and Grow Your Brand natural disaster. 26 10 Steps to Start 42 Surety Bonds Your Business 27 Local Success Story Janie Wang and Chris Anderson’s Contracting love of modernist cuisine fed an entrepreneurial dream that 44 National Success Story has expanded into a thriving Jennifer Rahn steers the course business thanks to SBA assistance. for Admiral Engineering, succeeding as a small business subcontractor. 47 Government Contracting 48 SBA Certification Programs 49 Woman-Owned Small Business Certification ON THE COVER Portland Head Lighthouse in Cape Elizabeth, photo by Nikki Bowman; Mt. Katahdin, courtesy of Patrick Spinney on Flickr; Downtown Portland, courtesy of photosforyou from Pixabay 3
Let us help give voice to your story. SCOPE OF SERVICES We have all heard the phrase “content is king.” Creating rich, engaging, and inspiring content differentiates your brand in the Brand Voice Catalogs marketplace. But who has time to focus on Articles Visitor Guides anything other than running their business? Narrative works with you to develop Blogs Books the tools to tell your story across all Website Content Copywriting media platforms. Powerful and authentic Social Media Posts Photography storytelling helps you stand out. It inspires Email Content Videos action. It creates an emotional impact and Brochures forges enduring relationships. It separates you from the competition. To schedule a meeting or to learn more, contact Buddy Butler at buddy@newsouthmediainc.com or call 304.615.9884. BY NEW SOUTH M E D I A 4
PUBLISHED BY New South Media, Inc. 304.413.0104 | newsouthmedia.com PUBLISHER Nikki Bowman, nikki@newsouthmediainc.com ASSOCIATE EDITORS Pam Kasey, pam@newsouthmediainc.com Jess Walker, jess@newsouthmediainc.com DESIGNER Hayley Richard, hayley@newsouthmediainc.com OPER ATIONS MANAGER Holly Leleux-Thubron, holly@newsouthmediainc.com ADVERTISING SALES DIRECTOR Heather Mills, heather@newsouthmediainc.com ADVERTISING SALES Kelley McGinnis, Bryson Taylor sba@newsouthmediainc.com Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib- ited without the express written permission of the publisher. © NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED The U.S. Small Business Administration’s Office of Marketing & Customer Service directs the publication of the Small Business Resource Guide under SBA Contract #SBAHQ- 17-C-0018. SBA publication summer 2019 national edition #mcs-0089. WRITER/EDITOR Becky Bosshart (202) 205-6677 rebecca.bosshart@sba.gov DIRECTOR OF MARKETING Paula Panissidi Tavares paula.tavares@sba.gov The SBA’s participation in this publication is not an endorsement of the views, opinions, products or services of the contractor or any advertiser or other participant appearing here. All SBA programs and services are extended to the public on a nondis- criminatory basis. Directory listings do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity. Printed in the United States of America. While every reasonable effort has been made to ensure that the information con- tained here is accurate as of the date of publication, the information is subject to change without notice. The contractor that publishes this guide, the federal govern- ment, or agents thereof shall not be held liable for any damages arising from the use of or reliance on the information contained in this publication. 6
SBA Maine District Office 68 Sewall St., room 512 Augusta, ME 04330 Bangor Office Portland Office M.C. Smith Federal Building U.S. Custom House (207) 622-8551 202 Harlow St., room 21250 312 Fore St., room 104 sba.gov/me Bangor, ME 04401 Portland, ME 04101 @SBA_Maine (207) 945-2021 (207) 780-1013 District Director Letter District Director W Amy Bassett elcome to the 2019-2020 SBA Maine District Small Business Resource (207) 622-8382 Guide. We are honored to help create pathways to success for countless amy.bassett@sba.gov entrepreneurs who have the drive and determination to start and grow their small business. We want to help you expand and reach new markets here in the United Deputy District Director States and abroad. You can face many challenges as an entrepreneur, like lack of access Diane Sturgeon to capital or business expertise. The SBA is here to help small businesses start, grow, (207) 622-8286 expand or recover after a disaster. Through our network of partnerships, the SBA helps diane.sturgeon@sba.gov small businesses navigate marketplaces in the United States and beyond. Maine is home to about 147,300 small businesses employing about 57% of our Bangor Senior Area Manager workforce. In the last year, about 440 small business owners qualified for SBA-backed Jim Pineau financing, totaling over $83 million. More than 9,800 entrepreneurs received counseling (207) 945-2021 and training from our local SBA Resource Partners, which includes Small Business james.pineau@sba.gov Development Centers, SCORE Maine, and the Women’s Business Centers at CEI. Portland Senior Area Manager Disadvantaged businesses were awarded about $342 million in government contracts, Brad Currie and many of those business owners were helped by our SBA Maine offices and the Maine (207) 248-9040 Procurement Technical Assistance Center. bradley.currie@sba.gov In this guide you will find success stories meant to not only highlight SBA programs and services but also to inspire and encourage you. Our team in Augusta, Bangor, and Economic Development Specialist Portland want to connect you to the information and guidance you need. Stay up to Bill Card date on SBA events near you by following us on Twitter at @SBA_Maine. (207) 622-8555 william.card@sba.gov Sincerely, Amy K. Basset Public Affairs Specialist District Director Keith Lind (207) 622-8551 keith.lind@sba.gov District Counsel Mark O’Brien (207) 622-8558 mark.obrien@sba.gov Procurement Center Representative Susan Bergeron (207) 622-8554 susan.bergeron@sba.gov 7
LOCAL BUSINESS ASSISTANCE How We Did It Made to Last Joyce and Jerado Reynolds used SBA support to succeed. Written by Micaela Morrissette COURTESY OF SHANA SURECK PHOTOGRAPHY 8
LOCAL BUSINESS ASSISTANCE R 5 eynolds Welding & Tips for Fabrication has grown steadily, building a loyal customer base, since Jerado Reynolds founded the company in 2005. Success COURTESY OF SHANA SURECK PHOTOGRAPHY “At first the company was just Jerado,” recalls his wife and co-owner, Joyce Find a great business mentor. Reynolds. “Then it was him and me part To find your local SBA office and time.” During the day she worked as a resource partners in your area, visit nurse and spent her evenings doing all sba.gov/localresources. the company’s paperwork. The Reynolds sank everything they earned into the business—money, time, and energy. She Have a healthy view remembers with pride helping Jerado of competition. weld a stair railing at a local school. Her We’re not always competing. son later attended that same school, We’re a competitor, but if a similar and she watched her child and others business has extra work, they’ll send SBA Resource Partner, where “from day using the rail, benefiting from the it to us and vice versa. That’s the one it was, Eureka! Everyone wanted hard work the couple did together. It relationship to have. to see us win.” Women entrepreneurs was then Joyce decided as much as she receive essential business counseling and loved her day job, she wanted to devote training from this national network of herself full time to the family business Record everything you do. community-based centers. Most helpful in Windsor, Connecticut. She wanted Navigating business relationships was the detailed personal attention to work side-by-side with her husband, in this age means keeping an email available through free one-on-one fully focused on administration and record of everything you do. Leave a business counseling. Joyce also learned business growth. As they both hoped, clear paper trail. about workshops offered by providers like word of mouth spread; clients made the Metropolitan District, a Connecticut referrals. Joyce was soon overwhelmed nonprofit municipal corporation offering with paperwork. They brought on two water and sewer services. At a meet- Sacrifice to ensure quality. employees—doubling up in the busy We don’t cut corners. Sometimes you and-greet, Joyce understood how much seasons. They were able to maintain four have to lose money to do quality work— the SBA could help her business. An full-time employees by 2009. After this, it’s rough, but nothing is more important. SBA professional walked Joyce through Joyce says, they saw that “things were the extensive paperwork and, crucially, not moving.” She wanted to scale up. helped her register the company in the System for Award Management Seek SBA assistance to Challenge The company wasn’t growing in part (sam.gov), positioning the company for see if you qualify for because it wasn’t certified with the new federal contracts. business certifications. state department of transportation or “Resources like the Entrepreneurial We used to look for jobs. Now that prequalified with the Connecticut State Center and the SBA will train you from we’re on the SBA Subcontracting Department of Administrative Services, bottom to top,” Joyce says. “They have Network database, SubNet, and Joyce says. She decided to tackle the finance classes that open your eyes sam.gov, we have a continuous flow regarding taxes. You'll learn how to of contractors reaching out to us. certification problem full time, leaving her nursing career. This was the change register your business. They’ll help she'd been wanting to make, but since with a contract or your website or on two bridges—a lifelong dream. Joyce her background was in health care, accountability statements. Everything!” continues to move forward, getting Joyce didn’t feel fluent in the languages Before the SBA, Reynolds Welding Reynolds qualified for the SBA 8(a) of construction or business. Joyce attempted the DOT certification on five Business Development Program, which wanted to learn, and she had incentive: separate occasions, always falling short provides free business development they needed the certifications to bid because the process was so complicated. education to small businesses so they on bigger jobs. “Never be afraid to ask Joyce secured the certification with SBA can better compete in the public sector. questions,” she says. Joyce needed to guidance on the first attempt. “When I came on full time, I set a goal find people with answers. for what I would like for the company, Benefit and I’ve achieved 80% of that,” Joyce Solution Reynolds Welding now employs more says. When she secures 8(a) certification She and Jerado connected with the than 15 workers, constructing stairs, for Reynolds, she’ll have hit all her University of Hartford Entrepreneurial rails, structural beams, and columns objectives. Then, she admits, she’ll Center & Women’s Business Center, an throughout the region. Jerado is working probably come up with some new ones. 9
LOCAL BUSINESS ASSISTANCE SBA Resource Partners No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA cooperative agreements or grants. SMALL BUSINESS DEVELOPMENT CENTERS 950+ Achieve your dream of business ownership and remain competitive in an ever-changing global economy with assistance from your local SBDC. Access free counseling and free or low- cost training on topics like regulatory compliance, technology Small Business development, and international trade. Find an SBDC adviser at sba.gov/sbdc. Development Centers SCORE 300+ Join the ranks of other business owners who have experienced higher revenues and increased growth thanks to SCORE, the nation’s largest network of volunteer business mentors. Experienced executives share real-world knowledge to fit your busy schedule. SCORE chapters SCORE mentors are available for free as often as you need, in person, via email or over video chat. Find a mentor at sba.gov/score. WOMEN’S BUSINESS CENTERS 100+ Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Each center tailors its services to help you navigate the challenges women often face when starting or growing a business. To learn about SBA resources for women visit sba.gov/women. Women’s Business Centers VETERANS BUSINESS OUTREACH CENTERS 20 + Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. Receive procurement guidance to better compete for government contracts. VBOCs also serve active duty service members, Veterans Business National Guard or Reserve members, veterans of any era, and Outreach Centers military spouses. 10
LOCAL BUSINESS ASSISTANCE Our Local SBA Resource Partners SBA’s Resource Partners are independent organizations funded through SBA cooperative agreements or grants. SCORE Visit sba.gov/score to start working on your business goals. Contact your local office to schedule an appointment. Androscoggin County #325 Androscoggin Valley Council of Governments 125 Manley Road Auburn (207) 782-3708, by appointment androscoggincounty.score.org Augusta #305 SBA Maine District Office Federal Building 68 Sewall St., room 512 (207) 622-8509, by appointment augustame.score.org Bangor #314 Federal Building 202 Harlow St., suite 20700 (207) 772-1147, by appointment bangor.score.org Downeast Maine #389 Ellsworth (207) 667-5800, by appointment downeastmaine.score.org Oxford Hills #479 2 Market Square South Paris (207) 743-0499, by appointment oxfordhills.score.org Portland #53 East Tower 100 Middle St., second floor (207) 772-1147, by appointment portlandme.score.org Arthur and Sandra Johnson, owners of 21 Short Stop in Georgia, received assistance from their local Small Business Development Center and SCORE chapter. 11
LOCAL BUSINESS ASSISTANCE Small Business Women’s Business Centers CEI Women’s Business Centers Development Brunswick Farmington Centers 30 Federal St. (207) 504-5900 165 Front St. (207) 241-5593 University of Southern Maine at Portland Portland Machias Administrative Office 2 Portland Fish Pier, suite 201 7 Ames Way State Director Mark Delisle (207) 535-2914 (207) 241-5592 Associate State Director Carol Papciak 55 Exeter St. (800) 679-7232 Fax (207) 780-4810 Infoline (800) 679-SBDC TTY (207) 780-5646 mainesbdc@maine.edu mainesbdc.org Auburn 125 Manley Road (207) 783-9186 Augusta 5 Community Drive (207) 620-3521 Bangor 1 Cumberland Place, suite 306 (207) 942-1744 Biddeford-Saco 20 Pomerleau St., third floor Biddeford (207) 282-1748 Brunswick 30 Federal St. (207) 504-5886 O'Connor Belting, a Delaware Caribou family-owned business, expanded with the help of an 11 W. Presque Isle Road SBA-guaranteed 7(a) loan. (207) 498-8736 or (800) 427-8736 Ellsworth 210 Main St., suite 7 Veterans Business (207) 664-2990 Outreach Center Portland Veteran entrepreneurs or small business owners can receive business training, 55 Exeter St. counseling and mentoring, and referrals to other SBA Resource Partners at a Veterans (207) 780-4949 Business Outreach Center, sba.gov/vboc. This is also the place to receive procurement guidance, which can help your business better compete for government contracts. Fax (207) 780-4810 Center for Women & Enterprise Waterville 132 George M. Cohan Blvd., second floor 50 Elm St. Providence, RI (207) 319-4316 (844) 404-2171 Project Director Marco Capaldi Wiscasset mcapaldi@CWEonline.org 297 Bath Road cweonline.org/vboc (207) 504-5947 12
LOCAL BUSINESS ASSISTANCE Your To report how a proposed federal regulation could unfairly affect you, Advocates find your regional SBA advocate at sba.gov/advocacy. To submit a comment about how your business has been hurt by an existing regulation, visit The SBA’s offices of advocacy and ombudsman are sba.gov/ombudsman/comments independent voices for small business within the federal government. Advocacy When you need a voice within the federal »» when you need economic and small »» reduce unfair penalties and fines government for your interests as a small business statistics »» seek remedies when rules are business owner, the SBA’s regional advocates inconsistently applied are here to assist. The advocates analyze the The SBA’s Office of Advocacy also effects of proposed regulations and consider independently represents small business and »» recover payment for services done by government contractors alternatives that minimize the economic advances its concerns before Congress, the burden on small businesses, governmental White House, federal agencies, federal courts, Make your voice heard by participating in a jurisdictions, and nonprofits. Find your and state policy makers. Regional Regulatory Enforcement Fairness regional advocate at sba.gov/advocacy. Roundtable or a public hearing hosted by the Ombudsman SBA’s national ombudsman. These events Your advocate helps with these small Entrepreneurs who have an issue with an are posted periodically on the ombudsman business issues: existing federal regulation or policy can website, sba.gov/ombudsman. »» if your business could be negatively receive assistance from the SBA’s national To submit a comment or complaint through affected by regulations proposed by the ombudsman. the online form, visit sba.gov/ombudsman/ government comments. Your concerns will be directed to The ombudsman’s office helps you: »» if you have contracting issues with a the appropriate federal agency for review. The federal agency »» resolve regulatory disputes with federal SBA will collaborate with you and the agency agencies to help resolve the issue. 13
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA Adriana Medina, owner of Fuerte Fitness, in Seattle, WA, received counseling from a SCORE mentor and a Women's Business Center adviser. How to Start a Business in Maine Thinking of starting a business? Here are the nuts & bolts. choosing a site for your business. Contact the local business The Startup Logistics license office where you plan to locate your business. You may not Even if you’re running a home-based business, you will have to be permitted to conduct business out of your home or engage in comply with many local, state, and federal regulations. Do not industrial activity in a retail district. ignore regulatory details. You may avoid some red tape in the beginning, but your lack of compliance could become an obstacle »» Bureau of Corporations, Elections and Commissions as your business grows. Taking the time to research regulations Burton Cross Building is as important as knowing your market. Carefully investigate 111 Sewall St., fourth floor, Augusta the laws affecting your industry. Being out of compliance could (207) 624-7752 leave you unprotected legally, lead to expensive penalties, and Fax (207) 287-5874 jeopardize your business. Name Registration Market Research Register your business name with the county clerk where your Need to do research on your clients and location? View consumer business is located. If you’re a corporation, also register with and business data for your area using the Census Business the state. The Division of Corporations files nonprofit and Builder: Small Business Edition, https://cbb.census.gov/sbe. business corporations, limited partnerships, limited liability Filter your search by business type and location to view data on companies, limited liability partnerships and marks. There your potential customers, including consumer spending, and a is no provision under Maine law for filing trade names of sole summary of existing businesses, available as a map and a report. proprietorships or general partnerships at the state level. If you are operating your business as a sole proprietor, under a Business License & Zoning trade name, or as a general partnership, you are required by Licenses are typically administered by a variety of state and local Maine law to file with the municipal clerk where your business is departments. It is important to consider zoning regulations when located, maine.gov/sos/cec/corp. 14
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA An O’Fallon Casting Inc. employee at work in O’Fallon, MO. General Manager Vince Gimeno grew his business thanks to the Small Business Innovation Research Program. Maine Revenue Service Corporate Tax Division (207) 624-9670 Taxes If you plan to sell products, you will need a Sales Tax Resale As a business owner, you should know your federal tax Certificate. It allows you to purchase inventory, or materials, responsibilities and make some business decisions to comply which will become part of the product you sell, from suppliers with certain tax requirements. The IRS Small Business and Self- without paying taxes. It requires you to charge sales tax to your Employed Tax Center, go.usa.gov/xPxYR, offers information on a customers, which you are responsible for remitting to the state. variety of topics including: obtaining an Employer Identification Maine Revenue Service Sales Tax Division (207) 624-9693 Number, paying and filing income tax, virtual workshops, forms, maine.gov/revenue/salesuse and publications. As the IRS continues to implement some of the Tax Cuts and Social Security Jobs Act provisions, your tax obligations may change. Visit the If you have any employees, including officers of a corporation Tax Reform Provisions that Affect Businesses page on irs.gov for but not the sole proprietor or partners, you must make periodic the latest tax reform updates that affect your bottom line. payments, and/or file quarterly reports about payroll taxes and »» IRS Tax Assistance Centers other mandatory deductions. You can contact the IRS or the Call (844) 545-5640 for an appointment Social Security Administration for information, assistance, and forms, at (800) 772-1213 or visit socialsecurity.gov/employer. Augusta You can file W-2s online or verify job seekers through the Social 68 Sewall St. Security Number Verification Service. (207) 480-6095 Bangor Employment Eligibility Verification 202 Harlow St. The Federal Immigration Reform and Control Act of 1986 requires (207) 942-8573 employers to verify employment eligibility of new employees. The law obligates an employer to process Employment Eligibility Presque Isle Verification Form I-9. The U.S. Citizenship and Immigration (207) 764-0947 Service offers information and assistance through uscis.gov/i-9- South Portland central. For forms call (800) 870-3676. For the employer hotline 220 Maine Mall Road call (888) 464-4218 or email I-9central@dhs.gov. (207) 879-4683 E-Verify, operated by the Department of Homeland Security in »» State Taxes partnership with the Social Security Administration, electronically Maine imposes an income tax on all entities organized as verifies the Social Security number and employment eligibility corporations and that have Maine income. The corporate income information reported on Form I-9. It’s the quickest way for tax is graduated, with rates ranging from 3.5% (for income up to employers to determine the employment eligibility of new hires. $25,000) to 8.93% (for income more than $250,000). Visit e-verify.gov, call (888) 464-4218 or email e-verify@dhs.gov. 15
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA Reeves Clippard used the business knowledge he acquired in the SBA Emerging Leaders program to grow A/R Solar in Seattle, WA. Department of Labor Association Health Plans allow small Health & Safety businesses, including self-employed workers, to band together All businesses with employees are required to comply with state by geography or industry to obtain healthcare coverage as if and federal regulations regarding the protection of employees, they were a single large employer. For information, visit dol.gov/ visit dol.gov for information. The Occupational Safety and Health general/topic/association-health-plans. Administration provides information on the specific health and safety standards used by the U.S. Department of Labor. Call (800) 321-6742 or visit osha.gov. Environmental Regulations State assistance is available for small businesses that must Bangor comply with environmental regulations under the Clean Air Act. 202 Harlow St., suite 20900 State Small Business Environmental Assistance programs provide (207) 941-8177 free and confidential assistance to help small business owners Augusta understand and comply with complex environmental regulations 40 Western Ave., room 121 and permitting requirements. These state programs can help (207) 626-9160 businesses reduce emissions at the source, often reducing regulatory burden and saving you money. To learn more about »» Bureau of Labor Standards Customer Service Unit these free services visit nationalsbeap.org/states/list. (207) 623-7900 »» Bureau of Unemployment Compensation Accessibility and ADA Compliance maine.gov/labor/unemployment/separation_request.html For assistance with the Americans with Disabilities Act, call the »» Maine’s Job Link Manager ADA Center at (800) 949-4232 or the Department of Justice at Julie Kramer (800) 514-0301. Direct questions about accessible design and the (207) 623-7967 ADA standards to the U.S. Access Board at (800) 872-2253, TTY juliekramer@maine.gov (800) 993-2822, ta@access-board.gov or visit access-board.gov. »» Workers’ Compensation Board Child Support 27 State House Station, Augusta Employers are essential to the success of the child support (207) 287-3751 or toll free (888) 801-9087 program and are responsible for collecting 75% of support maine.gov/wcb nationwide through payroll deductions. The Office of Child Support Enforcement at Health and Human Services offers Employee Insurance employers step-by-step instructions for processing income Check with your state laws to see if you are required to provide withholding orders for child support. Download the fact sheet unemployment or workers’ compensation insurance for your about the Employer’s Role in the Child Support Program at the employees. For health insurance options, call the Small Business Office of Child Support Enforcement’s website at acf.hhs.gov/ Health Options Program at (800) 706-7893 or visit healthcare. programs/css > employer responsibilities. You can also find gov/small-businesses/employers. 16
LOCAL BUSINESS ASSISTANCE information about other employer responsibilities and tools that can make meeting those responsibilities easier, such as electronic income withholding orders and the Child Support Portal. Send Chambers of questions to employerservices@acf.hhs.gov. Commerce Bangor Region Intellectual Property bangorregion.com Patents, trademarks, and copyrights are types of intellectual property that serve to protect creations and innovations. Belfast area The United States Patent and Trademark Office is the federal belfastmaine.org agency that grants U.S. patents and registers trademarks. For Bethel area information and resources about U.S. patents and federally bethelmaine.com registered trademarks consult uspto.gov. Call the patent and Biddeford-Saco trademark office help center at (800) 786-9199 or visit the U.S. biddefordsacochamber.org Patent and Trademark headquarters in Alexandria, Virginia. A patent for an invention is the grant of a property right to an Blue Hill Peninsula bluehillpeninsula.org inventor, issued by the U.S. patent office. The right conferred by the patent grant is the right to exclude others from making, using, Boothbay Harbor region offering for sale, or selling the invention in the United States or boothbayharbor.com importing the invention into the country. For information visit Bridgton Lakes region uspto.gov/inventors. mainelakeschamber.com There are three types of patents: Bucksport Bay area • Utility patents may be granted to anyone who invents bucksportbaychamber.com or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful Central Aroostook improvement. centralaroostookchamber.com • Design patents may be granted to anyone who invents a new, Damariscotta region original, and ornamental design for an article of manufacture. damariscottaregion.com • Plant patents may be granted to anyone who invents or Deer Isle-Stonington discovers and asexually reproduces any distinct and new deerisle.com variety of plant, other than a tuber propagated plant or a plant found in an uncultivated state. Eastport area eastportchamber.net A trademark or service mark includes any word, symbol, device, or any combination, used or intended to be used to identify and Ellsworth area distinguish the goods/services of one seller or provider from ellsworthchamber.org those of others and to indicate the source of the goods/services. Franklin County Trademarks and service marks may be registered at both the franklincountymaine.org state and federal level. The U.S. Patent and Trademark Office The Forks only registers federal trademarks and service marks. Federally forksarea.com registered trademarks may conflict with and supersede those registered only at the state level. Visit uspto.gov/trademarks. Greater Freeport Trademarks and service marks may be registered in Maine with freeportmainechamber.com the Secretary of State. Greater Fort Kent area fortkentchamber.com »» Bureau of Corporations, Elections and Commissions 101 State House Station, Augusta Greater Houlton (207) 624-7752 greaterhoulton.com maine.gov/sos/cec/corp/trademarks.html Jackman-Moose River Copyrights protect original works of authorship including literary, jackmanmaine.org dramatic, musical and artistic, and certain other intellectual Jay, Livermore, Livermore Falls works. Copyrights do not protect facts, ideas, and systems, jay-livermore-lf.org although they may protect the way they are expressed. For general information contact: Katahdin katahdinmaine.com »» U.S. Copyright Office U.S. Library of Congress Kennebec Valley augustamaine.com James Madison Memorial Building 101 Independence Ave. SE Kennebunk-Kennebunkport-Arundel Washington, DC gokennebunks.com (202) 707-3000 or toll free (877) 476-0778 Lewiston-Auburn Metropolitan copyright.gov lametrochamber.com 17
LOCAL BUSINESS ASSISTANCE Limestone limestonemaine.org/limestone- With the guidance of the SBA, chamber-of-commerce Gricelda Mata qualified for SBA-backed financing to grow Machias Bay area her restaurant in Wyoming, MI, outside Grand Rapids. She machiaschamber.org opened Lindo Mexico’s new Maine State location in 2015, complete with a larger dining area, an mainechamber.org expanded bar, and a patio area. Mid Maine midmainechamber.com/cms Moosehead Lake destinationmooseheadlake.com Mount Desert mountdesertchamber.org Ogunquit ogunquit.org Old Orchard Beach COURTESY OF THE SBA oldorchardbeachmaine.com Oxford Hills oxfordhillsmaine.com Penobscot Bay region camdenrockland.com Piscataquis piscataquischamber.com Wells Eastern Maine Development Corp. wellschamber.org 40 Harlow St., Bangor Portland region (207) 942-6389 portlandregion.com Winthrop Lakes region winthropchamber.org emdc.org Rangeley Lakes Greater Portland Council rangeleymaine.com Wiscasset area wiscassetchamber.com of Governments River Valley 970 Baxter Blvd., second floor, Portland rivervalleychamber.com Yarmouth (207) 774-9891 yarmouthmaine.org Sanford Springvale gpcog.org sanfordchamber.org York region Kennebec Valley Council gatewaytomaine.org Schoodic of Governments acadia-schoodic.org 17 Main St., Fairfield Sebago Lakes region Economic (207) 453-4258 kvcog.org sebagolakeschamber.com Sebasticook Valley Development Midcoast Economic Maine Department of Economic & Development District ourchamber.org Community Development 165 Main Street, suite 2D, Damariscotta Skowhegan area (207) 370-6045 maine.gov/decd skowheganareachamber.com mceddme.org Business owners can benefit from Southern Midcoast Maine Northern Maine targeted tax relief, broadband midcoastmaine.com Development Commission access, community block grants, and Southwest Harbor and Tremont tourism marketing funds provided by 11 W. Presque Isle Road, Caribou acadiachamber.com the Maine Department of Economic & (207) 498-8736 nmdc.org Trenton Community Development trentonmaine.com 59 State House Station, Augusta Southern Maine Regional Union area (207) 624-9800 Planning Commission unionareachamber.org maine.gov/decd 110 Main St., suite 1400, Saco Androscoggin Valley Council of (207) 571-7065 Van Buren smrpc.org vanburenmaine.com/chamber.html Governments 125 Manley Road, Auburn Sunrise County Economic Council Vinalhaven (207) 783-9186 53 Prescott Drive, suite 3, Machias vinalhaven.org avcog.org (207) 255-0983 sunrisecounty.org 18
LOCAL BUSINESS ASSISTANCE Need financing? Loan Fee Relief To encourage lending to members of the military community who want to start or grow their business, the SBA reduces upfront guarantee fees on select loans. That means the cost savings will be passed down to you, the eligible veteran or qualifying COURTESY OF LIFEHEALTH military member. Ask your local SBA district office or SBA Lender about the Veterans Advantage program. Have an employee who was called to active duty? You may receive funds that enable your business to meet ordinary and necessary HOW THE SBA HELPED US SUCCEED operating expenses when an essential Margot Adam Langstaff, left, and Elisa Hamill, right, sought assistance from their employee is called up to active duty in the local Veterans Business Outreach Center, which helped them better compete for military reserve. Ask your local SBA district government contracts. LifeHealth of Littleton, CO has expanded to more than 30 office or SBA Lender about the Military states with offices in Washington, DC and San Antonio, TX. Their clients include the Reservist Economic Injury Disaster Loan. Department of Defense, the National Guard, and the Indian Health Service. They also expanded their business using an SBA-backed line of credit for $350,000. Margot Interested in contracting? started her career as an Army medic, eventually running one of the largest outpatient Veteran-owned and service-disabled clinics in the Northeast at Ft. Devens, MA. veteran-owned small businesses interested in federal contracting receive training from Opportunities the Veteran Institute for Procurement, which offers a platform with three training programs to assist veterans. Visit for Veterans nationalvip.org. VIP Start Members of the military community can start and grow their small Enter the federal market and become ready for procurement. Nearly 200 veteran-owned businesses with the help of SBA programs. businesses from 29 states plus Washington, Need entrepreneurship training? For women veterans DC have graduated from the program. In Boots to Business, you explore Receive entrepreneurial training geared VIP Grow business ownership and other self- toward women veterans, service members, Strategize to expand and operate within employment opportunities while learning and spouses of service members through the federal marketplace. More than 700 key business concepts. You will walk away these SBA-funded programs: veteran-owned businesses from 42 states with an overview of entrepreneurship plus DC and Guam have graduated from »» Veteran Women Igniting the Spirit of and applicable business ownership this program. Entrepreneurship in Syracuse, New York fundamentals, including how to access »» LiftFund in San Antonio, Texas VIP International startup capital using SBA resources. Enter or expand your federal and commercial Boots to Business is conducted on all For service-disabled veterans contracting opportunities overseas. military installations as part of the Learn how to start and grow a small business Department of Defense’s Transition Get certified using these SBA-funded programs: Assistance Program. Learn about the service-disabled veteran- »» Entrepreneurship Bootcamp for Veterans owned small business certification program Who’s eligible? with Disabilities in Syracuse, New York on page 49. Service members transitioning out of »» Veterans Entrepreneurship Program at For more assistance active duty and military spouses. the Riata Center for Entrepreneurship, Are you a veteran or member of Veteran and military entrepreneurs Spears School of Business, Oklahoma the National Guard or Reserve or a receive business training, counseling, and State University in Stillwater, Oklahoma military spouse? Boots to Business: referrals to other SBA Resource Partners Reboot teaches this entrepreneurship »» Veteran Entrepreneurship Jumpstart at at a Veterans Business Outreach Center, curriculum off base and in local St. Joseph’s University in Philadelphia, sba.gov/vboc. For veterans business communities. Register for either B2B Pennsylvania information visit sba.gov/veterans. program at https://sbavets.force.com. »» Dog Tag Inc., affiliated with Georgetown University in Washington, DC 19
LOCAL BUSINESS ASSISTANCE Entrepreneurial Opportunities Regional Innovation Clusters Create jobs and grow the economy through an SBA Regional Innovation Cluster. Online Resources Find free short courses and learning Who should join Small businesses driving innovation in one of these tech industries: tools to start and grow your small • advanced composites business at sba.gov/learning. The free SBA Online Learning Center is a • agTech great resource for every entrepreneur, • bioscience especially rural business owners looking • food processing for easy access to vital business training. • data sciences • medical sciences Courses include: • power and energy • writing your business plan • unmanned aerial systems • buying a business • water tech • financing options • wood products • digital and traditional marketing to win customers • disaster recovery How it works • understanding your customer Each industry cluster is based in a geographic region. Your small business must be located in or near that region in order to join the cluster. For example, the AgLaunch Initiative cluster, which focuses on agricultural technology, is located in the Tennessee area. A small agTech business in or near Tennessee will connect with other agTech suppliers, service providers, and related institutions through that innovation cluster. Native American Workshops How it benefits you Network with other industry innovators and connect with resources that will help your small business find funding. You’ll Tribal enterprises and business organizations also receive guidance on how to better compete for government contracts and other opportunities so you can grow and expand. can receive training at an SBA Entrepreneurial Receive free technical and legal assistance to develop your tech Empowerment Workshop. These workshops and get it to market for government and industry buyers. cover business concepts important for starting, Get involved growing, or expanding a small business. RedWind Find an SBA Regional Innovation Cluster near you by visiting instructors identify and help participants avoid sba.gov/localassistance. Select the regional innovation clusters common pitfalls. Learn how to prepare a business on the drop-down menu. plan, gain access to capital, and basic book keeping. Request a workshop in your area by visiting nativesmallbusiness.org. 20
SBA Regional Innovation Clusters Autonomous & Unmanned S ystems Cluster – Emerging Tech Ventures Integrative Business Services Inc. (Industry focus: Optics) The Ozarks Cluster – Startup Junkie (Industry focus: Food processing, supply Great Plains Technology & chain, & logistics) Manufacturing Cluster The Water Council Cluster Montana Bioscience Cluster – Montana Technology E nterprise Center Marine Industry Science & Technology Cluster AgLaunch Initiative BioSTL: St. Louis Biosciences Cluster Utah Advanced Material Oklahoma-South Kansas Unmanned Aeri- Manufacturing Initiative al Systems Cluster Defense Alliance - LSI Business The Appalachian Ohio Wood Products Cluster Development Inc. (Industry focus: Advanced Power and Energy) Conductor RIC in Healthcare, Education & Data/Decision S ciences – Startup Junkie Consulting 21
LOCAL BUSINESS ASSISTANCE Write your Business Plan Your business plan is the foundation of your business. Learn how to write a business plan with the help of an SBA Resource Partner. TRADITIONAL BUSINESS PLAN FORMAT When you write your business plan, you don’t have to stick to the exact business plan template. Instead, use the sections that make the most sense for your business and your needs. Executive Summary Briefly summarize your company and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing. Company Description Go into detail about the problems your business solves. Be specific as to audience and location. List out the consumers, organizations, or businesses your company plans to serve. Explain the competitive advantages you have that will make your business successful. Are there experts on your team? Have you found the perfect location? Your company description is the place to boast about your strengths. Market Analysis Demonstrate a solid understanding of your industry outlook and tar- get market. This is where it pays to partner with an experienced busi- ness counselor from your local Small Business Development Center, SCORE, Women's Business Center, or Veterans Business Outreach Center—all these SBA Resource Partners provide free or low-cost business assistance. Competitive research will show what other busi- nesses are doing and their strengths. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions. Business plans help you run your business. A good business plan guides you through managing your business. Organization and Management You’ll use your business plan as a roadmap for how to structure, run, Explain how your com- and grow your new business. pany will be structured Business plans can help you get funding or bring on new and who will run it. business partners. Investors want to see a return on their Describe the legal Want to see an structure of your busi- investment. Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is ness. State whether you example of a a smart investment. Brain storm with a business counselor (visit have or intend to incor- business plan? one of our SBA Resource Partners detailed on page 8) and write porate your business as View examples of business plans a traditional business plan, which uses a standard structure a C or an S corporation, at sba.gov/business-guide/plan/ and detailed sections. Once you've got it all down, you can then form a general or limited write-your-business- condense it to a lean startup business plan, which typically partnership, or if you're a plan-template contains key points on only one page. sole proprietor or limited liability company. 22
LOCAL BUSINESS ASSISTANCE TRADITIONAL BUSINESS PLAN CHECKLIST LEAN STARTUP PLAN FORMAT Write a lean startup plan if requested from an investor, or if your ❒ Executive summary business is relatively simple or you plan to regularly change and refine as you go. ❒ Company description Lean startup plans use more visual organization tools and only a ❒ Market analysis handful of elements to describe your company’s value proposition, ❒ Organization and management infrastructure, customers, and finances. They’re useful for visualiz- ing your company's fundamental facts. Your business counselor can ❒ Service or product line help you edit down into the Business Model Canvas, used here—the ❒ Marketing and sales most well known style, or another lean startup template. ❒ Funding request Key Partnerships ❒ Financial projections Note the other businesses you’ll work with--suppliers, manufactur- ers, subcontractors, and similar strategic partners. ❒ Appendix Key Activities List the ways your business will gain a competitive advantage. Use an organizational chart to show the hierarchy. Explain how Will you sell direct to consumers or use technology to tap into the each person’s experience will contribute to the success of your sharing economy? venture. Consider including CVs of key members. Key Resources Service or Product Line List resources you’ll leverage to create value for your customer. Describe what you sell or what service you offer. Explain how it ben- Your most important assets include staff, capital, or intellectual efits your customers and the product lifecycle. Share your plans for property. Leverage business resources that might be available intellectual property, like copyright or patent filings. If you're doing to women, veterans, Native Americans, and HUBZone–certified research and development for your service or product, explain it. businesses. Marketing and Sales Value Proposition Your marketing strategy should evolve and change to fit your needs Make a clear and compelling statement about the unique value in each context. your company brings to the market. Describe how you'll attract and retain customers. Show how a sale will actually happen. You'll refer to this section later when you Customer Relationships make financial projections, so be thorough. Describe how customers will interact with your business. Think through the customer experience from start to finish. Is it auto- Funding Request mated or personal? In person or online? If you're asking for funding, outline your funding requirements. Specify whether you want debt or equity and the terms you'd like. Customer Segments Your goal is to clearly explain how much funding you’ll need over Name your target market. Your business won’t be for everybody; the next five years and how the investment will be used. it’s important to have a clear sense of who you serve. Specify if you need funds to buy equipment or materials, pay Channels salaries, or cover specific bills until revenue increases. Explain how List the most important ways you’ll talk to your customers. you'll pay off the debt. Cost Structure Financial Projections Will your company focus on reducing cost or maximizing value? Supplement your funding request with a prospective financial Define your strategy, then list the most significant costs you’ll face. outlook for the next five years. Show how your business will be a Revenue Streams financial success. Explain how your company makes money: direct sales, member- If your business is already established, include income state- ships fees, selling advertising space? If your company has multiple ments, balance sheets, and cash flow statements for the last three to revenue streams, list them all. five years. List collateral you could put against a loan. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly—or even monthly —projections. Make sure to clearly explain your projections and LEAN STARTUP PLAN CHECKLIST match them to your funding requests. ❒ Key partnerships ❒ Customer segments Use visual organization tools--graphs and charts—to tell your ❒ Key activities ❒ Channels business's financial story. ❒ Key resources ❒ Cost structure Appendix Here you'll attach supporting documents or other requested ❒ Value proposition ❒ Revenue streams materials. Common items to include are credit histories, CVs, ❒ Customer relationships product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts. 23
LOCAL BUSINESS ASSISTANCE 10 Tips to Help You Build and Grow a Stand-Out Small Business Brand Build a better business with these time-tested tips. Elliot Henry, who received SBA- backed 7(a) and 504 loans, runs Unlimited Water Processing in St. Louis, MO. The United States loves small businesses. That’s according to niche, the target customer is very defined. Business operations a survey by the Pew Foundation reported by Small Business are agile and unconstrained by corporate rules and processes. Trends, smallbiztrends.com, which found that 71% of Americans Small businesses are also trusted for their integrity, community view small business more favorably than any other institutions, engagement, and customer service. When was the last time you including religious organizations. called a small business and got put through to an automated call Why is this? Well, small businesses are seen as a positive influence. center? These things come together to create a hugely competitive But it’s more than that. value proposition, the linchpin of your brand. Small businesses are in a unique position to create valuable But what can you do to leverage these experiences and grow customer experiences. Their products and services are often the appeal of your brand without breaking the bank? 24
LOCAL BUSINESS ASSISTANCE 1 6 What is Your Brand? Have a Distinct Voice It’s important to understand that your brand is much A great way to ensure your distinct brand message more than your logo, merchandising or products. It is is delivered consistently across your business is to all the experiences customers have with your business, focus on how you and your employees interact and including the visual elements of your business. It also includes communicate with customers in person, on the phone, and what you do, how you do it, customer interactions, and your on social media. Not sure what your “voice” should be? Look marketing. All of these elements help establish the trust and to other brands. What do they do that you’d like to emulate? credibility of your business. How do they greet and interact with you? What is it they do that 2 makes you feel good about doing business with them? 7 Stand Out If your brand is going to be strong, you need to be able Build Community Around What you Do to pinpoint what makes you different from competitors. A successful brand is one trusted and respected by A SCORE mentor, sba.gov/score, can help you use customers. Building a strong community online and competitive differentiators to build your business brand. off can help you achieve this. You don’t have to spend Don’t forget to weave your differentiators into your company’s a lot of money to do this. In fact, many successful brands messaging and marketing. concentrate almost exclusively in online and offline community 3 building. Offline participation in community activities, such as Have Great Products and Services local events, fundraisers, and charities, as well as hosting your Word of mouth is often a small business’s greatest lead own events, such as workshops or loyal customer events, can all generator, so having great products and services that help you build community and extend the trust your brand has people talk about is a critical part of your brand. Even earned. 8 the most outgoing and charming small business owner is not going to succeed in bringing customers back unless the product Be an Advocate for Your Business— or service they provide delivers and exceeds expectations. Don’t Not Just a Salesman lose sight of your product, keep refining it, testing new offerings, You don't have to be the greatest salesman to succeed and making sure you always put product first. in business. Selling takes many forms, and being a 4 brand advocate gels them. For example, many small business Make Sure Your Customers Know owners strive to be the number one salesman, the number one the Face Behind the Product cheerleader, and the number one fan of their own business. If One of the biggest reasons that small businesses fail you are passionate about your business, be an advocate for it. is because of the persistent absence of the business Invite people in! 9 owner. You only need to look at a few episodes of business makeover TV shows to witness what can go wrong when a Be Reliable business is left to run itself. Without an actively engaged owner, Letting your customers down by failing to live up employees lose motivation and structure, which can quickly lead to your own promises and brand standards can be to sloppy service, a poor product, and customer churn. Yes, your particularly harmful for small businesses that depend business needs to be able to function without your constant heavily on referrals. The foundation of brand loyalty lies in great presence, but it’s important to strike a balance. Find ways to service; a happy customer is a loyal customer. Make sure you make sure your customers know you and connect with the face aren’t making promises that you can’t keep, whether you run a behind the business. Businesses thrive when the energy of the pizza business and pledge to deliver within 30 minutes, or you’re owner is present. a painting contractor who promises to start a job on a Monday at 5 9 a.m. sharp. Stand by your promises. 10 Get Your Name and Logo Right It’s important to get this right the first time because Have a Value Proposition changing your name and logo later can be costly. Your Value, not to be mistaken with price, can help logo and name should be easily recognizable and define your brand and differentiate you from reflect the nature and tone of your business as well as appeal the competition. This goes back to my second to your target market. I’m a dog owner, and two of my absolute point about standing out. What niche do you serve? What do you favorite small businesses cater to pet owners: my local provider do well in that niche that makes you different from everyone of dog walking services and a healthful pet food store. When else? What are the emotional benefits of what you do? The I see their logos, it makes me feel good; I feel an affinity with answers to these questions will help define what your value is to them. That’s what you need to shoot for. your customers. It could be your great customer service, product quality, innovation, or a combination of these. written by Caron Beesley, contributor 25
LOCAL BUSINESS ASSISTANCE 4 Pick your business location. Are you setting up a brick-and mortar business or launching online? 5 Choose a business structure. The legal structure you choose for your business will affect your business registration requirements, how much you pay in taxes, and your personal liability. 6 Choose your business name. Pick a name reflecting your brand. Check your secretary of state's website to make sure your business name isn’t already being used. 7 Register your business. Once you’ve picked the perfect business name, it’s time to make it legal and protect your brand. If you’re doing business under a name different than your own, you’ll need to register with the federal government and often your state government. 10 STEPS 8 Get federal and state tax IDs. You’ll use your Employer Identification Number for important steps to start and grow your business, like opening a bank account and paying taxes. It’s like a social security number for your business. Some, but not all, states to Start Your require you to get a tax ID as well. Business 9 Apply for licenses and permits. Keep your business running smoothly by staying legally compliant. The licenses and permits you need for your business vary by industry, state, and location. 10 Starting a business involves planning, making Open a business bank account. key financial decisions, and completing a A small business checking account can help you series of legal requirements. handle legal, tax, and day-to-day issues. 1 Conduct market research. This will tell you if there’s an opportunity to turn your idea into a successful business. Gather information about potential customers and businesses already operating in your area so you can use that information to find a competitive advantage. 2 Write your business plan. This is the roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you and/or investing in your company is a smart choice. 3 Fund your business. Your business plan will help you figure out how much money you’ll need to startup. Investors or lenders will help you get the amount you need. 26
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