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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
Small Business
                MASSACHUSETTS EDITION 2020

                  resource guide

START
GROW
EXPAND
YOUR BUSINESS                       1
START GROW - Small Business - YOUR BUSINESS - Small Business Administration
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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
CONTENTS
Massachusetts Edition 2020

                             Local Business                          Funding
                             Assistance                              Programs
                              8   National Success Story             24   National Success Story
                                  Jerado and Joyce Reynolds               Jennifer and Jeff Herbert’s
                                  know their local landscape for          meadery has expanded into a
                                  entrepreneurship support.               multimillion dollar enterprise
                                                                          thanks to SBA assistance.
                             11   Local SBA Resource
                                  Partners                           27   SBA Lenders

                             13   Your Advocates                     33   Need Financing?

                             14   How to Start a Business            34   Go Global with
                                                                          International Trade
                             19   Workforce Recruitment
                                                                     36   R&D Opportunities for
                             20   Entrepreneurial Resources               High Growth Startups
                             21   Opportunities for Veterans         38   National Success Story
                                                                          Cheeseburger Baby owner
                             22   Write Your Business Plan
                                                                          Stephanie Vitori persevered
                                                                          through a financial storm and a
                                                                          natural disaster.

                                                                     42   Surety Bonds

                                                                     Contracting
                                                                     44   National Success Story
                                                                          Jennifer Rahn steers the course
                                                                          for Admiral Engineering,
                                                                          succeeding as a small business
                                                                          subcontractor.

                                                                     48   SBA Certification
                                                                          Programs

                                                                     49   Woman-Owned Small
                                                                          Business Certification

                             ON THE COVER Alonso and Alma Moreno, courtesy of the SBA

                                                                                                           3
START GROW - Small Business - YOUR BUSINESS - Small Business Administration
U.S. SMALL BUSINESS ADMINISTRATION

A MESSAGE FROM THE ADMINISTRATOR

     I
            t is my honor to serve as Administrator   among entrepreneurs in disadvantaged
            of the U.S. Small Business                communities, and continuing to prioritize
            Administration, leading a dedicated       disaster relief.
            team of talented individuals across         Within this resource guide, you will learn
     America who are focused on helping               more about the tremendous tools the SBA
     entrepreneurs start, grow, and expand            provides small businesses through our 68
     their small businesses. The SBA is here to       District Offices and numerous Resource
     support the prosperity and longevity of our      Partners, such as our Small Business
     nation’s small businesses with timely and        Development Centers, our SCORE mentoring
     innovative resources to help them thrive in      network, Women’s Business Centers, and
     today’s economy. America’s entrepreneurs         Veterans Business Outreach Centers. Featured
     are innovators, risk-takers, and the catalyst    in this guide are some of the remarkable
     for employment opportunities within their        success stories of entrepreneurs who partnered
     communities, and they are what makes our         with the SBA to take their businesses to the
     economy so strong and dynamic.                   next level. The SBA encourages you to also
        As we enter a new decade of possibilities,    utilize these resources to help strengthen and
     small businesses have a remarkable               meet your business goals.
     opportunity to continue building upon the
                                                      Sincerely,
     success we’ve seen in our economy over the
     last three years. As the voice for America’s
     30 million small businesses, I am eager
     to advocate on entrepreneurs’ behalf as a
                                                      Jovita Carranza
     member of the President’s Cabinet. Whether
                                                      SBA Administrator
     it’s seeking access to capital, government
     contracting opportunities, business
     mentoring, or assistance with disaster
     recovery, the SBA is ready and determined to
     help our customers succeed.
        The SBA remains committed to continuing
     our support of America’s entrepreneurs
     and making an even bigger impact in
     communities across the country. In
     particular, the SBA is focused on elevating
     female entrepreneurs and our military
     veterans, expanding access to SBA resources

                           WE MAKE SMALL BUSINESS
                           OUR BUSINESS.
                           START • GROW • EXPAND • RECOVER

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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
PUBLISHED BY

                            New South Media, Inc.
                           304.413.0104 | newsouthmedia.com

    PUBLISHER
    Nikki Bowman, nikki@newsouthmediainc.com

    DESIGNER
    Hayley Richard, hayley@newsouthmediainc.com

    MANAGING EDITOR
    Holly Leleux-Thubron, holly@newsouthmediainc.com

    ASSOCIATE EDITORS
    Pam Kasey, pam@newsouthmediainc.com

    OPER ATIONS MANAGER
    Meggan Hoyman, info@newsouthmediainc.com

    ADVERTISING SALES DIRECTOR
    Heather Mills, heather@newsouthmediainc.com

    ADVERTISING SALES
    Kelley McGinnis, Bryson Taylor
    sba@newsouthmediainc.com

    Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib-
    ited without the express written permission of the publisher.

    © 2019 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED

    The U.S. Small Business Administration’s Office of Marketing & Customer Service directs
    the publication of the Small Business Resource Guide under SBA Contract #SBAHQ-
    17-C-0018. SBA publication summer 2019 national edition #mcs-0089.

    WRITER/EDITOR
    Becky Bosshart
    (202) 205-6677
    rebecca.bosshart@sba.gov
    DIRECTOR OF MARKETING
    Paula Panissidi Tavares
    paula.tavares@sba.gov

    The SBA’s participation in this publication is not an endorsement of the views,
    opinions, products or services of the contractor or any advertiser or other participant
    appearing here. All SBA programs and services are extended to the public on a nondis-
    criminatory basis.
    Directory listings do not constitute or imply an endorsement by the SBA of any
    opinions, products, or services of any private individual or entity.

    Printed in the United States of America.

    While every reasonable effort has been made to ensure that the information con-
    tained here is accurate as of the date of publication, the information is subject to
    change without notice. The contractor that publishes this guide, the federal govern-
    ment, or agents thereof shall not be held liable for any damages arising from the use
    of or reliance on the information contained in this publication.

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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
SBA Massachusetts
District Office
10 Causeway St., room 265                                                  Springfield Office
Boston, MA 02222                                                           1 Federal St., building 101-R
(617) 565-5590                                                             Springfield, MA 01109
sba.gov/ma                                                                 (413) 785-0484
@SBA_MA

District Director Letter                                                               District Director        Economic Development

W
                                                                                       Robert H. Nelson         Specialist
            elcome to the 2020 edition of the U.S. Small Business Administration       (617) 565-5561           Lisa Gonzalez-Welch
            Small Business Resource Guide covering Massachusetts. Home                 rhnelson@sba.gov         (617) 565-5588
            of world-class higher-ed institutions, cutting-edge technology,                                     lisa.welch@sba.gov
biotech, and healthcare, the Bay State is one of the best locations for                Deputy District
doing business. The SBA helps make the American dream of small business                Director                 Business Opportunity
ownership a reality. We are the only federal agency dedicated to helping our 30        Peter Kontakos           Specialist
million small businesses start, grow, expand, or recover after a disaster.             (617) 565-5562           Susan Lourie
    To get started, visit an SBA office or one of our SBA Resource Partners.           peter.kontakos@sba.gov   (617) 565-5577
Starting on pg. 9 you will find listings for free or low-cost business advisers,                                susan.lourie@sba.gov
                                                                                       Springfield Branch
which includes Small Business Development Centers, SCORE mentors, Women’s
                                                                                       Manager                  District Counsel
Business Centers, and the Veterans Business Outreach Center. Interested in
                                                                                       Oreste Varela            Casey A. Sieck
small business financing? Find out if SBA-backed financing is right for you by
                                                                                       (413) 785-0484           (617) 565-8411
consulting with an SBA specialist at one of our partner lending institutions, listed
                                                                                       oreste.varela@sba.gov    casey.lyonssieck@sba.gov
in the green Funding Programs section. This guide also details SBA disaster
assistance loans and SBA-backed loans exclusively for small business exporting.        Lead Business            General Attorney
If you are interested in getting started in government contracting, read about         Opportunity Specialist   Alix Howie
SBA certifications and our business development programs. SBA programs and             & Economic               (617) 565-5625
services help you better compete in the public marketplace.                            Development              alix.howie@sba.gov
    We work with our state and local counterparts, in addition to economic             Specialist
development organizations to increase opportunities in gateway cities, rural           Nadine Boone             Public Affairs Specialist
communities, and Opportunity Zones, often expanding from Historically                  (617) 565-8514           Norman Eng
Underutilized Business Zones. Opportunity Zones provide a tax break in which           nadine.boone@sba.gov     (617) 565-8510
investors can use capital gains to support long-term economic development.                                      norman.eng@sba.gov
    Stay up to date on SBA events near you and get valuable local business             Lead Lender Relations
information by following us @SBA_MA. Register for email updates at sba.                Specialist
gov/updates. Use our Small Business Resource Guide to power your dream of              Ili Spahiu
starting, growing, or expanding your small business in Massachusetts.                  (617) 565-5569
                                                                                       ili.spahiu@sba.gov
Sincerely,
                                                                                       Lender Relations
                                                                                       Specialists
                                                                                       Carlos Hernandez
                                                                                       (617) 565-5565
Robert H. Nelson                                                                       carlos.hernandez@
District Director                                                                      sba.gov
                                                                                       Daniel Martiniello
                                                                                       (617) 565-5560
                                                                                       daniel.martiniello@
                                                                                       sba.gov

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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
LOCAL BUSINESS
           ASSISTANCE

How We Did It

Alonso and
Alma Moreno
Owners, El Huipil & Azucar Tapas Bar
                                       COURTESY OF SBA

Maynard & Acton, MA

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START GROW - Small Business - YOUR BUSINESS - Small Business Administration
LOCAL BUSINESS ASSISTANCE

W
                 ith an SBA-backed loan and business guidance, Alonso and Alma
                 Moreno opened their second Latin American restaurant. The
                 restaurants have grown into local destinations for authentic
                 cuisine and music. The Morenos also make handmade dolls
                 wearing huipils, a Mexican indigenous dress. Alonso and Alma
continue to consult with their local Small Business Development Center adviser,

                                                                                       Awilda
staying nimble and strategically growing in the challenging food service industry.
Their Latin concept has grown to three locations employing over 30.

                                                                                       Irizarry,
Challenge
It’s really hard for small businesses, especially those of us in the restaurant
industry, to secure capital to expand. We weren’t able to qualify for traditional
financing even though we're creditworthy and our revenue had doubled over
three years. We had good reason to open a second location, but we couldn’t find a      our SBDC
                                                                                       business
lender to back us. We needed a substantial amount of capital up front to renovate
the kitchen, purchase restaurant equipment/supplies, and hire the employees we
needed for the new location. We also needed the help of a business adviser to get

                                                                                       adviser,
us ready to apply for a loan.

Solution
The SBA funds and supports local resource partners, like the Massachusetts
Small Business Development Center. SBA Resource Partners across the state offer        helped us
                                                                                       understand
mentoring, counseling, and training for free or low cost to help entrepreneurs
like us. Awilda Irizarry, our SBDC business adviser, helped us understand how to
put together our business plan for expansion. She prepared us to take on a bank

                                                                                       how to put
loan; she answered our questions and shared stories about others who faced
similar issues.
   The SBA also guarantees loans made by lending institutions to small businesses
that would not otherwise be able to obtain financing. We qualified for an SBA-
backed 7(a) loan from Eastern Bank to open our second location. We were able to        together
                                                                                       our
pay off that small business loan in about two years.

Benefit

                                                                                       business
SBA support has allowed us to continue expanding. We have been able to create
more jobs, employing over 30. We’ve qualified for a third SBA-backed loan to
launch a new Spanish tapas bar. We have grown beyond our imagination and now
operate two locations in Maynard and one in Acton.

Secret ingredient for business success
                                                                                       plan for
Choose a great location to start your business. We are part of a great community
that embraced us from the beginning. When we were applying for our licenses at
the Maynard Town Hall, we met a town selectman and he welcomed us with open
                                                                                       expansion.”
arms, making us feel confident about our business venture.                             Alonso and
                                                                                       Alma Moreno
                                                                                       Owners, El Huipil
                                                                                       & Azucar Tapas Bar
  COURTESY OF SBA

                                                        El Huipil owner Alma Moreno,
                                                        left, and General Manager
                                                        Adriana Martinez.

                                                                                                             9
START GROW - Small Business - YOUR BUSINESS - Small Business Administration
LOCAL BUSINESS ASSISTANCE

   SBA Resource Partners
   No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA
   Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business
   life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA
   cooperative agreements or grants.

                                                  SMALL BUSINESS DEVELOPMENT CENTERS

        950+
                                                  Achieve your dream of business ownership and remain
                                                  competitive in an ever-changing global economy with assistance
                                                  from your local SBDC. Access free counseling and free or low-
                                                  cost training on topics like regulatory compliance, technology
        Small Business                            development, and international trade. Find an SBDC adviser at
                                                  sba.gov/sbdc.
        Development Centers

                                                  SCORE

        300+
                                                  Join the ranks of other business owners who have experienced
                                                  higher revenues and increased growth thanks to SCORE, the nation’s
                                                  largest network of volunteer business mentors. Experienced
                                                  executives share real-world knowledge to fit your busy schedule.
        SCORE chapters                            SCORE mentors are available for free as often as you need, in person,
                                                  via email or over video chat. Find a mentor at sba.gov/score.

                                                  WOMEN’S BUSINESS CENTERS

       100+
                                                  Women entrepreneurs receive essential business counseling and
                                                  training from this national network of community-based centers.
                                                  Each center tailors its services to help you navigate the challenges
                                                  women often face when starting or growing a business. To learn
                                                  about SBA resources for women visit sba.gov/women.
        Women’s Business
        Centers

                                                  VETERANS BUSINESS OUTREACH CENTERS

        20 +
                                                  Veteran and military entrepreneurs receive business training,
                                                  counseling, and referrals to other SBA Resource Partners at
                                                  a Veterans Business Outreach Center, sba.gov/vboc. Receive
                                                  procurement guidance to better compete for government
                                                  contracts. VBOCs also serve active duty service members,
        Veterans Business                         National Guard or Reserve members, veterans of any era, and
        Outreach Centers                          military spouses.

 10
LOCAL BUSINESS ASSISTANCE

Our Local SBA                                                          SCORE
Resource Partners
                                                                       Contact your closest SCORE office first
                                                                       for an appointment.

                                                                       Greater Boston
                                                                       Massachusetts SBA Office
SBA’s Resource Partners are independent organizations                  10 Causeway St., room 265
funded through SBA cooperative agreements or grants.                   Boston
                                                                       (617) 565-5591
                                                                       boston.score.org

 Veterans                                Small                         Northeast Massachusetts
                                                                       Lynn Area Chamber of Commerce

 Business                                Business                      583 Chestnut St., unit 8
                                                                       Lynn

                                         Development
                                                                       (978) 922-9441
 Outreach                                                              info@scorenemass.org
                                                                       nemassachusetts.score.org
 Center of                               Centers                       Cape Cod and the Islands
 New                                     Berkshire Regional Office
                                         33 Dunham Mall, suite 103
                                                                       270 Communications Way, suite 5A
                                                                       Hyannis

 England                                 Pittsfield
                                         (413) 499-0933
                                                                       (508) 775-4884
                                                                       capecodscore@verizon.net
 Veteran entrepreneurs or small
                                         msbdc.org/berkshire           capecod.score.org
 business owners can receive business
 training, counseling and mentoring,
                                         Central Regional Office       Southeastern Massachusetts
 and referrals to other SBA Resource                                   Metro South Chamber of Commerce
 Partners at a Veterans Business         Clark University
                                         The Carriage House            60 School St.
 Outreach Center, sba.gov/vboc.
                                         125 Woodland St.              Brockton
 This is also the place to receive
                                         Worcester                     (508) 587-2673
 procurement guidance, which can
                                                                       sema.score.org
 help your business better compete for   (508) 793-7615
 government contracts.                   clarku.edu/offices/sbdc       Western Massachusetts
 Center for Women                        Northeast Regional Office     1 Federal St., building 101
                                                                       Springfield
 & Enterprise                            Salem State University
                                         Enterprise Center             (413) 785-0314
 132 George M. Cohan Blvd.
                                         121 Loring Ave., suite 310    contact.0228@scorevolunteer.org
 Providence, RI
                                                                       westernmassachusetts.score.org
 (844) 404-2171                          Salem
 info.vboc@cweonline.org                 (978) 542-6343                Worcester Region
 cweonline.org/vboc                      sbdc.salemstate.edu           Worcester Regional Chamber
                                         Southeast Regional Office     of Commerce

 Women’s                                 200 Pocasset St.
                                         Fall River
                                                                       311 Main St., suite 200
                                                                       Worcester

 Business                                (508) 673-9783
                                         msbdc.org/semass
                                                                       (508) 753-2929
                                                                       info@scoreworcester.org

 Centers                                 Western Regional Office
                                                                       worcester.score.org

                                                                       Rhode Island
                                         Scibelli Enterprise Center
 Eastern Massachusetts                                                 Serving Fall River & New Bedford
                                         1 Federal St., building 101
 Center for Women & Enterprise                                         SBA Providence District Office
                                         Springfield
 44 School St., suite 200, Boston                                      380 Westminster St., suite 511
                                         (413) 577-1768
 (617) 536-0700                                                        (401) 226-0077
                                         msbdc.org/wmass
 info.easternma@cweonline.org                                          ri.score.org
                                         Massachusetts Export Center
 Central Massachusetts                   2 Center Plaza, suite 200.
 Center for Women & Enterprise
                                         Boston
 69 Milk St., suite 217, Westborough
                                         (617) 973-6610
 (508) 363-2300                          mass.gov/export
 info.centralma@cweonline.org

                                                                                                            11
12
LOCAL BUSINESS ASSISTANCE

Your
Advocates
The SBA offices of advocacy and ombudsman are independent
                                                                                                  To report how a
                                                                                                  proposed federal
voices for small business within the federal government.                                          regulation could unfairly
                                                                                                  affect you, contact
Advocacy                                       Ombudsman                                          advocacy.sba.gov.
When you need a voice within the federal       Entrepreneurs who have an issue with
government for your interests as a small       an existing federal regulation or policy           To submit a comment
business owner, SBA advocates are here to      receive assistance from the SBA                    about how your business
assist. They analyze the effects of proposed   national ombudsman.
                                                                                                  has been hurt by an
regulations and consider alternatives that        The ombudsman’s office helps you:
minimize the economic burden on small
                                                                                                  existing regulation, visit
                                               » resolve regulatory disputes with                 sba.gov/ombudsman/
businesses, governmental jurisdictions,          federal agencies
and nonprofits.                                                                                   comments.
   The office, advocacy.sba.gov, helps         » reduce unfair penalties and fines
with these small business issues:              » seek remedies when rules are
» if your business could be negatively           inconsistently applied
  affected by regulations proposed by          » recover payment for services done by
  the government                                 government contractors
                                                                                                To submit a comment or complaint
» when you need economic and small             Make your voice heard by participating in a
                                                                                             through the online form, visit sba.gov/
  business statistics                          Regional Regulatory Enforcement Fairness
                                                                                             ombudsman/comments. Your concerns
The SBA Office of Advocacy also                Roundtable or a public hearing hosted by
                                                                                             will be directed to the appropriate
independently represents small business        the SBA national ombudsman. These events
                                                                                             federal agency for review. The SBA will
and advances its concerns before Congress,     are posted periodically on the ombudsman
                                                                                             collaborate with you and the agency to
the White House, and federal agencies.         website, sba.gov/ombudsman.
                                                                                             help resolve the issue.

                                                                                                                                 13
LOCAL BUSINESS ASSISTANCE

                                                                                                                                           COURTESY OF THE SBA
   Adriana Medina, owner of
   Fuerte Fitness, in Seattle, WA,
   received counseling from a
   SCORE mentor and a Women's
   Business Center adviser.

 How to Start a Business
 in Massachusetts
 Thinking of starting a business? Here are the nuts & bolts.

                                                customers, including consumer spending,
 The Startup Logistics                                                                          Name Registration
                                                and a summary of existing businesses,
 Even if you’re running a home-based                                                            Register your business name with the
                                                available as a map and a report.
 business, you will have to comply with                                                         county clerk where your business is
                                                   The Commonwealth of Massachusetts
 many local, state, and federal regulations.                                                    located. If you’re a corporation, also register
                                                website has a comprehensive Business
 Do not ignore regulatory details. You may                                                      with the state.
                                                Resources section to help guide you to
 avoid some red tape in the beginning, but
                                                starting a business, visit www.mass.gov.        » Secretary of the Commonwealth
 your lack of compliance could become                                                              Corporations Division
 an obstacle as your business grows.            » Kirstein Business Library                        McCormack Building
 Taking the time to research regulations           Boston Public Library                           1 Ashburton Place, 17th floor, Boston
 is as important as knowing your market.           (617) 859-2142                                  (617) 727-9640
 Being out of compliance could leave you           bpl.org/kbl                                     sec.state.ma.us
 unprotected legally, lead to expensive
 penalties, and jeopardize your business.       Business License & Zoning                       Taxes
                                                Licenses are typically administered by a
 » Mass BizWorks                                                                                As a business owner, you should know
                                                variety of state and local departments. It is
    mass.gov/mass-bizworks                                                                      your federal tax responsibilities and
                                                important to consider zoning regulations        make business decisions to comply with
                                                when choosing a site for your business.
 Market Research                                                                                certain tax requirements. The IRS Small
                                                Contact the local business license office
 View consumer and business data for your                                                       Business and Self-Employed Tax Center,
                                                where you plan to locate your business.
 area using the Census Business Builder:                                                        irs.gov/businesses/small-businesses-
                                                You may not be permitted to conduct
 Small Business Edition, https://cbb.census.                                                    self-employed, includes information on
                                                business out of your home or engage in
 gov/sbe. Filter your search by business type                                                   paying and filing income tax and finding
                                                industrial activity in a retail district.
 and location to view data on your potential                                                    an Employer ID Number.

 14
LOCAL BUSINESS ASSISTANCE

   As the IRS continues to implement       an employer to process Employment              » Massachusetts Health Connector
some of the Tax Cuts and Jobs Act          Eligibility Verification Form I-9. The U.S.      (877) 623-6765
provisions, your tax obligations may       Citizenship and Immigration Service              mahealthconnector.org
change. For the latest tax reform          offers information and assistance
updates that affect your bottom line,      through uscis.gov/i-9-central. For             Environmental
visit irs.gov/tax-reform.                  forms, see uscis.gov/forms. For the            Regulations
                                           employer hotline call (888) 464-4218 or        State assistance is available for
» IRS Tax Assistance Centers
                                           email I-9central@dhs.gov.                      small businesses that must comply
  Boston
                                              E-Verify is the quickest way for            with environmental regulations
  JFK Federal Building
                                           employers to determine the employment          under the Clean Air Act. State Small
  15 New Sudbury St.
                                           eligibility of new hires by verifying the      Business Environmental Assistance
  (617) 316-2850
                                           Social Security number and employment          programs provide free and confidential
  Brockton                                 eligibility information reported on Form       assistance to help small business
  120 Liberty St.                          I-9. Visit e-verify.gov, call (888) 464-4218   owners understand and comply
  (508) 586-4671                           or email e-verify@dhs.gov.                     with environmental regulations and
  Fitchburg                                                                               permitting requirements. These state
  881 Main St.                             Health & Safety                                programs can help businesses reduce
  (978) 342-0016                           All businesses with employees                  emissions at the source, often reducing
                                           are required to comply with state              regulatory burden and saving you money.
  Hyannis
                                           and federal regulations regarding              To learn more about these free services
  75 Perseverance Way
                                           the protection of employees, visit             visit nationalsbeap.org/states/list.
  (508) 775-0029
                                           employer.gov and dol.gov. The
  Springfield
                                                                                          » Environmental Protection Agency
                                           Occupational Safety and Health
                                                                                            Small Business Division
  1550 Main St.                            Administration provides information on
                                                                                            epa.gov/resources-small-businesses
  (413) 788-0284                           the specific health and safety standards
                                           used by the U.S. Department of Labor.          » MA Department of Energy and
  Stoneham
                                           Call (800) 321-6742 or visit osha.gov.           Environmental Affairs
  1 Montvale Ave.
                                                                                            (617) 626-1081
  (781) 835-4350                           » U.S. Department of Labor                       james.cain@state.ma.us
  Worcester                                   (617) 565-2327                                mass.gov/eea/ota
                                              bls.gov/regions/new-england
  120 Front St.
                                                                                          » Massachusetts Clean Energy Center
  (508) 793-8227                               Commonwealth of Massachusetts
                                                                                            (617) 315-9355
                                               Department of Labor Standards
» State Taxes                                                                               masscec.com
                                               19 Staniford St., second floor, Boston
  Massachusetts Department of Revenue          (617) 626-6975                             » U.S. Department of Agriculture
  Monday-Friday 8:30 a.m.–4:30 p.m.            dlsfeedback@state.ma.us                      (413) 253-4300
  (800) 392-6089 or (617) 887-6367         An online account with the Department            rd.usda.gov
                                           of Industrial Accidents lets all parties to      farmers.gov
Social Security                            your workers’ compensation case view           » U.S. Fish and Wildlife Service
If you have any employees, including       and file documents electronically, visit         Northeast Regional Office
officers of a corporation but not the      mass.gov or call (617) 727-4900 x7302.           (413) 253-8200
sole proprietor or partners, you must                                                       fws.gov
make periodic payments, and/or file        Employee Insurance
quarterly reports about payroll taxes      Check your state laws to see if you are        Accessibility
and other mandatory deductions.            required to provide unemployment or            & ADA Compliance
You can contact the IRS or the Social      workers’ compensation insurance for            For assistance with the Americans with
Security Administration for information,   your employees. For health insurance           Disabilities Act, call the ADA center
assistance, and forms, at (800) 772-1213   options, call the Small Business               at (800) 949-4232 or the Department
or visit socialsecurity.gov/employer.      Health Options Program at (800) 706-           of Justice at (800) 514-0301. Direct
You can file W-2s online or verify job     7893 or visit healthcare.gov/small-            questions about accessible design and
seekers through the Social Security        businesses/employers.                          the ADA standards to the U.S. Access
Number Verification Service.                  Association Health Plans allow small        Board at (800) 872-2253, TTY (800)
                                           businesses, including self-employed            993-2822, ta@access- board.gov or visit
Employment Eligibility                     workers, to band together by geography         access-board.gov.
Verification                               or industry to obtain healthcare
The Federal Immigration Reform and         coverage as if they were a single large        Child Support
Control Act of 1986 requires employers     employer. For information, visit dol.          Employers are essential to the success
to verify employment eligibility of        gov/general/topic/association-                 of the child support program and
new employees. The law obligates           health-plans.                                  collect 75% of support nationwide

                                                                                                                             15
LOCAL BUSINESS ASSISTANCE

                                                                                                                       patents and federally registered trademarks
   After working in corporate                                                                                          consult uspto.gov, call (800) 786-9199 or
   America as a registered dieti-
   tian, Swati Elavia decided to                                                                                       visit the U.S. Patent and Trademark Office
   embark on her own small busi-                                                                                       headquarters in Alexandria, Virginia.
   ness journey. She qualified                                                                                            For inventor entrepreneur resources visit
   for $125,000 in SBA-backed
   financing from Leader Bank                                                                                          uspto.gov/inventors.
   to grow Monsoon Kitchens in                                                                                            There are three types of patents:
   Shrewsbury, MA. Her prepared                                                                                         • Utility patents may be granted to
   foods are sold at universities,
   corporate cafeterias, cruise                                                                                            anyone who invents or discovers any
   lines, and retail grocery stores.                                                                                       new and useful process, machine,
                                                                                                                           manufacture, or composition of
                                                                                                                           matter, or any new and useful
                                                                                                                           improvement.
                                                                                                                        • Design patents may be granted to
                                                                                                                           anyone who invents a new, original,
                                                                                                                           and ornamental design for a
                                                                                                                           manufactured article.
                                                                                                                        • Plant patents may be granted to
                                                                                                                           anyone who invents or discovers and
                                                                                                                           asexually reproduces any distinct and
                                                                                                                           new variety of plant, other than a tuber
                                                                                                                           propagated plant or a plant found in an
                                                                                                                           uncultivated state.
                                                                                                                       A trademark or service mark includes
                                                                                                                       any word, name, symbol, device, or
                                                                                                                       any combination, used to identify and
                                                                                                                       distinguish the goods/services of one
                                                                                                                       provider from others. Trademarks and
                                                                                                                       service marks can be registered at
                                                                                                                       both the state and federal level. The
                                                                                                                       U.S. Patent and Trademark Office only
                                                                                                                       registers federal trademarks and service
                                                                                                                       marks, which may conflict with and
                                                                                                                       supersede state trademarks. Visit
                                                                                                                       uspto.gov/trademarks.
                                                                                  PHOTO COURTESY OF MONSOON KITCHENS

                                                                                                                       » State registration of a trademark
                                                                                                                          McCormack Building
                                                                                                                          1 Ashburton Place, 17th floor, Boston
                                                                                                                          (617) 727-9640
                                                                                                                          corpinfo@sec.state.ma.us
                                                                                                                       Copyrights protect original works of
                                                                                                                       authorship including literary, dramatic,
                                                                                                                       musical and artistic, and certain other
                                                                                                                       intellectual works, such as computer
                                                                                                                       software. Copyrights do not protect
                                                                                                                       facts, ideas, and systems, although
 through payroll deductions. You’re        gov/programs/css/employers. Send                                            they may protect the way they are
 required to report all new and rehired    questions to employerservices@                                              expressed. For general information
 employees to the State Directory of       acf.hhs.gov.                                                                on copyrights, contact:
 New Hires. If you have employees in                                                                                   » U.S. Copyright Office
                                           » MA Child Support
 two or more states, you may register                                                                                    U.S. Library of Congress
                                             Enforcement Division
 with the Department of Health and                                                                                       James Madison Memorial Building
                                             (800) 332-2733 or (617) 660-1234
 Human Services to report all your                                                                                       101 Independence Ave. SE
 employees to one state. Find electronic   Intellectual Property                                                         Washington, DC
 income withholding orders and the         Patents, trademarks, and copyrights are                                       (202) 707-3000 or toll free (877) 476-0778
 Child Support Portal, which can be        types of intellectual property that serve                                     copyright.gov
 used to report information to nearly      to protect creations and innovations. For
 all child support agencies, at acf.hhs.   information and resources about U.S.

 16
LOCAL BUSINESS ASSISTANCE

                                  Associated Subcontractors       Mass Development               Bristol County
Economic                          of Massachusetts Inc.           (800) 445-8030                 (508) 676-8226
Development                       (617) 742-3412
                                  associatedsubs.com
                                                                  massdevelopment.com            bristolcountychamber.org
If you wish to expand your                                        Mass Ventures                  Brookline
current operations or are         Berkshire Enterprises           (617) 723-4920                 (617) 739-1330
relocating to Massachusetts,      (413) 236-2126                  mass-ventures.com              brooklinechamber.com
contact your regional office of   berkshireenterprises.com
                                                                  MIT Enterprise Forum           East Boston
the Massachusetts Office of       Boston Planning &               (617) 475-8100                 (617) 557-7310
Business Development.             Development Agency              mitef.org                      bostonchamber.com
                                  (617) 722-4300
Western MA                        bostonplans.org
                                                                  New England                    East Boston
Debra Boronski                                                    Business Association           (617) 569-5000
(413) 733-5357                    Capital Network                 (781) 890-9070                 eastbostonchamber.com
debra.boronski@mass.gov           (781) 591-0291                  newenglandbusiness.org         Greater Boston
                                  thecapitalnetwork.org
Northeast MA                                                      Roxbury Innovation Center      (617) 557-7310
                                  Cooperative Fund                (617) 858-6462                 bostonchamber.com
Maria DiStefano
                                   of New England                 roxburyinnovationcenter.org
(978) 745-2387                                                                                   Cambridge
                                  (800) 818-7833
maria.g.distefano@mass.gov        cooperativefund.org             StartHub                       (617) 876-4100
                                                                  starthub.org                   cambridgechamber.org
Southeast MA                      Fairmount Innovation Lab
John G. Flores                    (617) 456-1131                  Venture Forum                  Cape Ann
(508) 730-1438                    fil594.org                      theventureforum.org            (978) 283-1601
john.g.flores@mass.gov                                                                           capeannechamber.org
                                  Family Business Association     Venture Cafe Foundation
                                  (617) 896-5373                  (617) 475-0711                 Cape Cod Canal region
MetroWest                                                         vencaf.org
                                  fbaedu.com                                                     (508) 759-6000
& Merrimack Valley                                                                               capcodcanalchamber.org
Peter Milano                      Greater New England Minority    Venture Development
(978) 970-1193                    Supplier Development Council    Center University of           Cape Cod
peter.milano@mass.gov             (617) 578-8900                  Massachusetts Boston           (508) 362-3225
                                  gnemsdc.org                     (617) 287-6070                 capecodchamber.org
Central MA                                                        umb.edu/vdc                    Central Mass South
                                  Interise
Kevin Kuros
                                  (617) 350-6300                  Worcester Business             (508) 347-2761
(508) 792-7506 x128                                                                              cmschamber.org
                                  interise.org                    Resource Alliance
kevin.j.kuros@mass.gov
                                  Massachusetts Bar               (508) 799-1400 x3              Chatham
Greater Boston                                                    wbra.wordpress.com
                                  Association                                                    (508) 945-5199
Margaret Laforest                 (617) 338-0500                                                 chathamcapecod.org
(617) 973-8537                    massbar.org                     Chambers of                    Chelsea
margaret.laforest@mass.gov
                                  Massachusetts Office            Commerce                       (617) 884-4877
Susan Whitaker                    of Business Development         Amherst area                   chelseachamber.org
(617) 973-8537                    (617) 973-8600                  (413) 253-0700                 Chicopee
susan.whitaker@mass.gov           mass.gov/mobd                   amherstarea.com                (413) 594-2101
1Berkshire                        Massachusetts Society of CPAs   Arlington                      chicopeechamber.org
(413) 499-1600                    CPA Referral Service            (781) 643-4600                 Corridor Nine area
1berkshire.com                    (800) 392-6145                  arlcc.org                      (508) 836-4444
                                  mscpaonline.org
Ace Next Gen                                                      Assabet Valley                 corridornine.org
info@acenextgen.org               Massachusetts Manufacturing     (978) 568-0360                 Cranberry Country
acenextgen.org                    Extension Partnership           assabetvalleychamber.org       (508) 947-1499
                                  (508) 831-7020
American Marketing                                                Bedford                        cranberrycountry.org
                                  massmep.org
Association                                                       (781) 275-8503                 Eastham
(781) 647-7555                    Massachusetts Restaurant        bedfordchamber.org             (508) 240-7211
amaboston.org                     Association
                                                                  Southern Berkshire             easthamchamber.com
                                  (508) 303-9905
Associated Industries             themassrest.org                 (413) 528-4284                 East of the River 5
of Massachusetts                                                  southernberkshire              (413) 575-7230
(617) 262-1180                    Massachusetts                   chamber.com                    erc5.com
aimnet.org                        Technology Collaborative
                                  (508) 870-0312                  Blackstone Valley              Easton
                                  masstech.org                    (508) 234-9090                 (508) 238-2225
                                                                  blackstonevalley.org           easton-chamber.com

                                                                                                                        17
LOCAL BUSINESS ASSISTANCE

Greater Easthampton            Metro South                   Provincetown                Waltham west suburban
(413) 527-9414                 (508) 586-0500                (508) 487-3424              (781) 894-4700
easthamptonchamber.org         metrosouthchamber.com         ptownchamber.com            walthamchamber.com
Franklin County                Metro West                    Quaboag Hills               Wellesley
(413) 773-5463                 (508) 879-5600                (413) 283-2418              (781) 235-2446
franklincc.org                 metrowest.org                 qhma.com                    wellesleychamber.org
Greater Gardner                Middlesex West                Randolph                    Greater Westfield
(978) 632-1780                 (978) 263-0010                (781) 963-6862              (413) 568-1618
gardnerma.com                  mwcoc.com                     randolphchamber             westfieldbiz.org
                                                             ofcommerce.com
Greater Shelburne Falls area   Milford area                                              West of the River
(413) 625-2526                 (508) 473-6700                Salem                       (413) 426-3880
gsfaba.org                     milfordchamber.org            (978) 744-0004              ourwrc.com
                                                             salem-chamber.org
Harwich                        Nantucket Island                                          Williamstown
(508) 432-1600                 (508) 228-1700                Sandwich                    (413) 458-9077
harwichcc.com                  nantucketchamber.org          (508) 873-9755              williamstownchamber.com
                                                             sandwichchamber.com
Greater Haverhill              Nashoba Valley                                            Winthrop
(978) 373-5663                 (978) 772-6976                Saugus                      (617) 846-9898
haverhillchamber.com           nvcoc.com                     (781) 233-8407              winthropchamber.com
                                                             sauguschamber.com
Holden area                    Neponset Valley                                           Worcester region
(508) 829-9220                 (781) 769-1126                Somerville                  (508) 753-2924
holdenareachamber.org          nrrchamber.com                (617) 776-4100              worcesterchamber.org
                                                             somervillechamber.org
Greater Holyoke                Greater Newburyport                                       Yarmouth area
(413) 534-3376                 (978) 462-6680                Springfield region          (508) 778-1008
www.holycham.com               newburyportchamber.org        (413) 787-1555              yarmouthcapecod.com
                                                             myonlinechamber.com
Hyannis area                   Newton-Needham
(508) 362-5230                 (617) 244-5300                South Coast                 Export
hyannis.com                    nnchamber.com                 (508) 999-5231
Lexington                      North Adams
                                                             onesouthcoast.com           Assistance
(781) 862-2480                 (413) 398-4084                South Shore                 Massachusetts Export Center
lexingtonchamber.org           explorenorthadams.com         (617) 479-1111              2 Center Plaza, suite 200
                                                             southshorechamber.org       Boston
Greater Lowell                 North Central Massachusetts
                                                                                         (617) 973-6610
(978) 459-8154                 (978) 353-7600                Stoneham
                                                                                         mass.gov/export
greaterlowellchamber.org       northcentralmass.com          (781) 438-0001
                                                             stonehamchamber.org         Massachusetts Office of
Lynn                           North Quabbin
                                                                                         International Trade
(781) 592-2900                 (781) 249-3849                Stoughton
                                                                                         & Investment
lynnareachamber.com            northquabbinchamber.com       (781) 297-7450
                                                             stoughtonma.com             (617) 973-8543
Marlborough region             North Shore                                               mass.gov/moiti
(508) 485-7746                 (978) 774-8565                Taunton area
                                                                                         Massachusetts U.S. Export
marlboroughchamber.org         northshorechamber.org         (508) 824-4068
                                                             tauntonareachamber.org      Assistance Center
Martha’s Vineyard              North Suburban                                            (617) 565-4301
(508) 693-0085                 (781) 933-3499                Tri-Town                    2016.export.gov/
mvy.com                        northsuburbanchamber.com      (508) 339-5655              massachusetts
                                                             tri-townchamber.org
Mashpee                        Greater Northampton
(508) 477-0792                 (413) 584-1900                United region
mashpeechamber.com             explorenorthampton.com        (508) 316-0861
                                                             unitedregionalchamber.org
Massachusetts Chamber          Orleans
(617) 512-9667                 (508) 255-1386                U.S.–Eastern region
masscbi.com                    capecod-orleans.com           (401) 831-8885
                                                             uschamber.com
Melrose                        Peabody
(781) 665-1522                 (978) 531-0384                Wachusett
melrosechamber.org             peabodychamber.com            (978) 368-7687
                                                             wachusettchamber.com
Merrimack Valley               Plymouth area
(978) 686-0900                 (508) 830-1620
merrimackvalleychamber.com     plymouthchamber.com

18
LOCAL BUSINESS ASSISTANCE

                                                                                                                               Vocademy in Riverside, vocademy.com,
                                                                                                                               trains underserved populations for
                                                                                                                               vocational careers in manufacturing.
                                                                                                                               Indiana
                                                                                                                               Ruckus Makerspace in Indianapolis,
                                                                                                                               ruckusindy.com, provides coaching and
                                                                                                                               job placement complementing day-to-day
                                                                                                                               job skills training.
                                                                                                                               Massachusetts
                                                                                                                               The Clubhouse-to-Career Pathways
                                                                                                                               to Success program in Roxbury,
                                                                                                                               flagshipclubhouse.org/c2c, places its
                                                                                                                               participants in meaningful employment
                                                                                                                               matching their skill sets.
                                                                                                                               Missouri
                                                                                                                               Rightfully Sewn in Kansas City,
                                                                                                                               rightfullysewn.org, prepares at-risk
                                                                                                                               women and underserved populations
                                                                                                                               for entry level sewing positions,
                                                                                                                               increasing their tailoring and production
                                                                                                                               management skills.
                                                                                                                               New Hampshire

                                                                                          COURTESY OF WORKSHOPS FOR WARRIORS
                                                                                                                               Monadnock Art x Tech Makerspace in
                                                                                                                               Peterborough fills the need for qualified
                                                                                                                               welders in construction and industry, visit
  Workshops for Warriors
  welding student Nikolas                                                                                                      monadnockartxtech.org.
  Williams trains in the San Diego
  makerspace, which receives                                                                                                   New Jersey
  SBA funding for its welding                                                                                                  New Jersey Institute of Technology
  and machining programs.                                                                                                      Makerspace in Newark connects
  Workshops for Warriors
  places program graduates                                                                                                     participants with entry level advanced
  into advanced manufacturing                                                                                                  manufacturing jobs, in addition to
  careers nationwide.                                                                                                          an apprenticeship program, visit

Workforce
                                                                                                                               njitmakerspace.com.
                                                                                                                               New York
                                                                                                                               The Foundry in Buffalo,
                                                                                                                               thefoundrybuffalo.org, operates four
                                                                                                                               makerspaces, metal and wood shops

Recruitment
                                                                                                                               and tech and textile labs, in support of
                                                                                                                               education and entrepreneurship.
                                                                                                                               North Carolina
                                                                                                                               Forge Greensboro connects untapped
                                                                                                                               talent to employment opportunities
Find qualified workers at these makerspace initiatives funded by the SBA.                                                      through pre-apprenticeship programs and
                                                                                                                               accreditation, visit forgegreensboro.org.
If you are a small business employing skilled laborers, access a new talent pool for
                                                                                                                               Oklahoma
recruitment at your local makerspace.
                                                                                                                               Fab Lab Tulsa prepares participants
How it benefits you                                                                                                            with high-value skills to secure careers
These community operated workspaces provide training and resources to better prepare                                           as operators and technicians in digital
workers for the job market, offering job-specific and soft skills training. Connect with one of                                fabrication, visit fablabtulsa.org.
these organizations to see if these makerspace participants could work for your small business.                                Pennsylvania
            California                                                                                                         NextFab’s Furnishing a Future program in
            Workshops for Warriors, wfw.org, trains, certifies to national standards, and                                      Philadelphia places trained carpenters,
places veterans into advanced manufacturing careers nationwide.                                                                visit nextfab.com.

                                                                                                                                                                          19
LOCAL BUSINESS ASSISTANCE

Entrepreneurial
Resources
Regional Innovation Clusters
Create jobs and grow the economy through an SBA Regional
Innovation Cluster.                                                    Online Learning
Who should join                                                        Find free short courses and learning tools to start
Small businesses driving innovation in one of these tech industries:   and grow your small business at sba.gov/learning.
• advanced composites                                                  The SBA’s free Online Learning Center is a great
• agTech                                                               resource for every entrepreneur, especially rural
• bioscience                                                           business owners looking for easy access to vital
• food processing                                                      business training.
• data sciences                                                        Courses include:
• medical sciences                                                     • writing your business plan
• power and energy                                                     • understanding your customer
• unmanned aerial systems                                              • buying a business
• water tech                                                           • marketing to win customers
• wood products                                                        • legal requirements
How it works                                                           • financing options
Each industry cluster is based in a geographic region. Your small      • disaster recovery
business must be located in or near that region in order to join the
cluster. For example, the AgLaunch Initiative cluster, which focuses
on agricultural technology, is located in the Tennessee area. A
small agTech business in or near Tennessee will connect with
other agTech suppliers, service providers, and related institutions
through that innovation cluster.
                                                                          Native American
                                                                          Workshops
How it benefits you
Network with other industry innovators and connect with
resources that will help your small business find funding. You’ll
                                                                          Tribal enterprises and business organizations
also receive guidance on how to better compete for government
contracts and other opportunities for growth and expansion.               can receive entrepreneurial training at an SBA
Receive free technical and legal assistance to develop your tech          Entrepreneurial Empowerment Workshop. These
and get it to market for government and industry buyers.                  workshops cover business concepts important for
Get involved                                                              starting, growing, or expanding a small business.
Find an SBA Regional Innovation Cluster near you by visiting              RedWind instructors, SBA contractors, identify and
sba.gov/localassistance. Select the regional innovation clusters          help participants avoid common pitfalls. Learn how
on the drop-down menu.
                                                                          to prepare a business plan, gain access to capital,
                                                                          and basic book keeping. Request a workshop in
                                                                          your area by visiting nativesmallbusiness.org.

20
LOCAL BUSINESS ASSISTANCE

                               Opportunities
                               for Veterans
Military community members become more successful entrepreneurs with the help of the SBA.

Entrepreneurship training                       Financing                                         VIP Grow
In Boots to Business, explore business                                                            Strategize to expand and operate within the
                                                Employee called to active duty?                   federal marketplace.
ownership and other self-employment             You can receive funds that enable your
opportunities while learning key business       business to meet ordinary and necessary           VIP International
concepts. Walk away with an overview of         operating expenses when an essential              Enter or expand your federal and commercial
entrepreneurship and applicable business        employee is called up to active duty in           contracting opportunities overseas.
ownership fundamentals, including               the military reserve. Ask your local SBA          Get certified
how to access startup capital using SBA         specialist or lender about the Military           Learn about the service-disabled veteran-
resources. Boots to Business is conducted       Reservist Economic Injury Disaster Loan.          owned small business certification program
on all military installations as part of
                                                                                                  on page 48.
the Department of Defense’s Transition
Assistance Program.                             Government contracting
                                                Veteran-owned and service-disabled                Need assistance?
Who’s eligible?                                 veteran-owned small businesses that want          Veteran and military entrepreneurs
Service members transitioning out of            to better compete in the public market            receive business training, counseling, and
active duty and military spouses. Boots to      receive training from the Veteran Institute       referrals to other SBA Resource Partners
Business: Reboot, for veterans, National        for Procurement, nationalvip.org.                 at a Veterans Business Outreach Center,
Guard or Reserve members and military                                                             sba.gov/vboc. For veterans business
                                                VIP Start
spouses, teaches this entrepreneurship                                                            information visit sba.gov/veterans.
                                                Enter the federal market and become ready
curriculum off base in communities.
                                                for procurement.
Register for either B2B program at
https://sbavets.force.com.
                                                                                                AVMAC President/CEO Bert Ortiz, left, and fellow
For women veterans                                                                              U.S. Navy veteran and electrician Ken Morey
                                                                                                manufacturing a power panel bracket.
Receive entrepreneurial training geared
toward women veterans, service
members, and spouses through these SBA-
funded programs:
» Veteran Women Igniting the Spirit of
  Entrepreneurship in Syracuse, New York
» LiftFund in San Antonio, Texas
                                                  COURTESY OF AVMAC INC.

For service-disabled veterans
Learn how to start and grow a small
business using these SBA-funded programs:
» Entrepreneurship Bootcamp for Veterans
  with Disabilities in Syracuse, New York
» Veterans Entrepreneurship Program at
  the Riata Center for Entrepreneurship,
  Spears School of Business, Oklahoma
                                                                           HOW THE SBA HELPED US SUCCEED
                                                      U.S. Navy veteran Roberto Ortiz puts his 40 years of aviation management experience
  State University in Stillwater, Oklahoma
                                                      to use as a small business owner in Chesapeake, VA. Bert expanded AVMAC Inc. into the
» Veteran Entrepreneurship Jumpstart                  government sector fulfilling aviation and maritime logistical services with the help of
  at St. Joseph’s University in Philadelphia,         his local SBA Veterans Business Outreach Center. VBOCs are the first stop for military
  Pennsylvania                                        community entrepreneurs looking to start, grow, or expand a small business. The
» Dog Tag Inc., affiliated with Georgetown            VBOC located at Old Dominion University helped Bert obtain government contracting
  University in Washington, DC                        business certifications. With support from his local VBOC, Bert has strategically
                                                      positioned AVMAC in the federal marketplace to better compete for large-scale
                                                      government contracts. From AVMAC’s first contract in 2010, this veteran-led company
                                                      has nearly doubled in revenue and grown to over 400 employees.

                                                                                                                                              21
LOCAL BUSINESS ASSISTANCE

Write your
Business Plan
Your business plan is the foundation of your business. Learn how to write a business plan with the help
of an SBA Resource Partner.

                                                                        TRADITIONAL BUSINESS
                                                                        PLAN FORMAT
                                                                        When you write your business plan, you don’t have to stick to the
                                                                        exact business plan template. Instead, use the sections that make
                                                                        the most sense for your business and your needs.
                                                                        Executive Summary
                                                                        Briefly summarize your company and why it will be successful.
                                                                        Include your mission statement, your product or service, and basic
                                                                        information about your company’s leadership team, employees,
                                                                        and location. You should also include financial information and
                                                                        high-level growth plans if you plan to ask for financing.
                                                                        Company Description
                                                                        Go into detail about the problems your business solves. Be specific
                                                                        as to audience and location. List out the consumers, organizations,
                                                                        or businesses your company plans to serve.
                                                                           Explain the competitive advantages you have that will make your
                                                                        business successful. Are there experts on your team? Have you found
                                                                        the perfect location? Your company description is the place to boast
                                                                        about your strengths.
                                                                        Market Analysis
                                                                        Demonstrate a solid understanding of your industry outlook and tar-
                                                                        get market. This is where it pays to partner with an experienced busi-
                                                                        ness counselor from your local Small Business Development Center,
                                                                        SCORE, Women's Business Center, or Veterans Business Outreach
                                                                        Center—all these SBA Resource Partners provide free or low-cost
                                                                        business assistance. Competitive research will show what other busi-
                                                                        nesses are doing and their strengths. In your market research, look for
                                                                        trends and themes. What do successful competitors do? Why does it
                                                                        work? Can you do it better? Now's the time to answer these questions.
Business plans help you run your business.
A good business plan guides you through managing your business.         Organization and Management
You’ll use your business plan as a roadmap for how to structure, run,   Explain how your com-
and grow your new business.                                             pany will be structured
   Business plans can help you get funding or bring on new              and who will run it.
business partners. Investors want to see a return on their                  Describe the legal            Want to see an
                                                                        structure of your busi-
investment. Your business plan is the tool you’ll use to convince
people that working with you—or investing in your company—is            ness. State whether you
                                                                                                          example of a
a smart investment. Brain storm with a business counselor (visit        have or intend to incor-          business plan?
one of our SBA Resource Partners detailed on page 10) and write         porate your business as     View examples of business plans
a traditional business plan, which uses a standard structure            a C or an S corporation,
                                                                                                    at sba.gov/business-guide/plan/
and detailed sections. Once you've got it all down, you can then        form a general or limited
                                                                                                    write-your-business-
condense it to a lean startup business plan, which typically            partnership, or if you're a
                                                                                                    plan-template
contains key points on only one page.                                   sole proprietor or limited
                                                                        liability company.

22
LOCAL BUSINESS ASSISTANCE

   TRADITIONAL BUSINESS PLAN CHECKLIST
                                                                           LEAN STARTUP PLAN FORMAT
                                                                           Write a lean startup plan if requested from an investor, or if your
    ❒ Executive summary                                                    business is relatively simple or you plan to regularly change and
                                                                           refine as you go.
    ❒ Company description
                                                                              Lean startup plans use more visual organization tools and only a
    ❒ Market analysis                                                      handful of elements to describe your company’s value proposition,
    ❒ Organization and management                                          infrastructure, customers, and finances. They’re useful for visualiz-
                                                                           ing your company's fundamental facts. Your business counselor can
    ❒ Service or product line
                                                                           help you edit down into the Business Model Canvas, used here—the
    ❒ Marketing and sales                                                  most well known style, or another lean startup template.
    ❒ Funding request                                                      Key Partnerships
    ❒ Financial projections                                                Note the other businesses you’ll work with--suppliers, manufactur-
                                                                           ers, subcontractors, and similar strategic partners.
    ❒ Appendix
                                                                           Key Activities
                                                                           List the ways your business will gain a competitive advantage.
  Use an organizational chart to show the hierarchy. Explain how
                                                                           Will you sell direct to consumers or use technology to tap into the
each person’s experience will contribute to the success of your
                                                                           sharing economy?
venture. Consider including CVs of key members.
                                                                           Key Resources
Service or Product Line
                                                                           List resources you’ll leverage to create value for your customer.
Describe what you sell or what service you offer. Explain how it ben-
                                                                           Your most important assets include staff, capital, or intellectual
efits your customers and the product lifecycle. Share your plans for
                                                                           property. Leverage business resources that might be available
intellectual property, like copyright or patent filings. If you're doing
                                                                           to women, veterans, Native Americans, and HUBZone–certified
research and development for your service or product, explain it.
                                                                           businesses.
Marketing and Sales
                                                                           Value Proposition
Your marketing strategy should evolve and change to fit your needs
                                                                           Make a clear and compelling statement about the unique value
in each context.
                                                                           your company brings to the market.
   Describe how you'll attract and retain customers. Show how a
sale will actually happen. You'll refer to this section later when you     Customer Relationships
make financial projections, so be thorough.                                Describe how customers will interact with your business. Think
                                                                           through the customer experience from start to finish. Is it auto-
Funding Request
                                                                           mated or personal? In person or online?
If you're asking for funding, outline your funding requirements.
Specify whether you want debt or equity and the terms you'd like.          Customer Segments
Your goal is to clearly explain how much funding you’ll need over          Name your target market. Your business won’t be for everybody;
the next five years and how the investment will be used.                   it’s important to have a clear sense of who you serve.
    Specify if you need funds to buy equipment or materials, pay           Channels
salaries, or cover specific bills until revenue increases. Explain how     List the most important ways you’ll talk to your customers.
you'll pay off the debt.
                                                                           Cost Structure
Financial Projections                                                      Will your company focus on reducing cost or maximizing value?
Supplement your funding request with a prospective financial               Define your strategy, then list the most significant costs you’ll face.
outlook for the next five years. Show how your business will be a
                                                                           Revenue Streams
financial success.
                                                                           Explain how your company makes money: direct sales, member-
   If your business is already established, include income state-
                                                                           ships fees, selling advertising space? If your company has multiple
ments, balance sheets, and cash flow statements for the last three to
                                                                           revenue streams, list them all.
five years. List collateral you could put against a loan.
   Include forecasted income statements, balance sheets, cash
flow statements, and capital expenditure budgets. For the first
year, be even more specific and use quarterly—or even monthly
—projections. Make sure to clearly explain your projections and               LEAN STARTUP PLAN CHECKLIST
match them to your funding requests.                                          ❒ Key partnerships                ❒ Customer segments
   Use visual organization tools--graphs and charts—to tell your
                                                                              ❒ Key activities                  ❒ Channels
business's financial story.
                                                                              ❒ Key resources                   ❒ Cost structure
Appendix
Here you'll attach supporting documents or other requested                    ❒ Value proposition               ❒ Revenue streams
materials. Common items to include are credit histories, CVs,                 ❒ Customer relationships
product pictures, letters of reference, licenses, permits, patents,
legal documents, and other contracts.

                                                                                                                                              23
FUNDING PROGRAMS
                               Financing Your Small Business

 How We Did It

Crafting a
Business
SBA-backed financing helped Superstition Meadery expand
into a multimillion dollar enterprise.
written by Becky Bosshart
                                                               COURTESY OF SUPERSTITION MEADERY

   24
FUNDING PROGRAMS

J
            ennifer and Jeff Herbert’s                                        Solution
            home-based brewing has                                            Thanks to guidance from an SBA
            expanded into a global,                                           Resource Partner, the Small Business
            multimillion dollar                                               Development Center at Yavapai
            enterprise thanks to SBA                                          Community College, Jennifer and Jeff
assistance. Using Arizona honey and                                           learned about financing that worked

                                                                                                                                5
ingredients they’ve sourced from                                              for them. The SBA guarantees loans
around the world (such as Tahitian                                            made by lending institutions to small

                                                                                                                                           Tips for
vanilla and Moroccan saffron), the                                            business that would not otherwise be
Herberts are selling nearly 30,000                                            able to obtain financing. Their small

                                                                                                                                           Success
gallons annually of their honey-based                                         business qualified for two SBA-backed
fermented beverage. They operate a                                            loans totaling more than $600,000. The
downtown Prescott, Arizona tasting                                            Herberts’ first SBA-backed loan allowed
room and state-of-the-art production                                          them to acquire commercial property to
facility, creating jobs and building                                          design and build their mead production            Get guidance.
a local craft industry. The Herberts,                                         facility. Their second SBA-backed loan            Develop a working relationship with an
founding members of the American                                              provided the funding for professional             SBA Resource Partner (see page 10) to
Mead Makers Association, have                                                 brewing equipment to complete their               help you find the funding that works
traveled around the world hosting                                             7,450-square-foot production space. The           best for you.
pairing events and pouring at craft                                           Herberts recently purchased a historic
beverage festivals.                                                           building in downtown Phoenix, Arizona
                                                                              to open a mead-pairing restaurant.                Define your lending needs.
Challenge
                                                                                                                                Determine if a loan is right for you. Is
The Herberts wanted to scale up their                                         Benefit
                                                                                                                                this the right time? How much do you
meadery while also staying true to                                            The Herberts started with two
                                                                                                                                need? What are you going to use it for?
their values of quality ingredients and                                       employees and now have over 20
craft process. It is often difficult for                                      producing 29,000 gallons this year.
new entrepreneurs or unique concepts                                          From a homegrown setup, Jennifer and
                                                                                                                                Talk to multiple lenders.
like a meadery to get traditional                                             Jeff are now charting revenue in excess
                                                                                                                                See who best matches you and your
financing, even though they knew                                              of $2.6 million and distributing to 37
                                                                                                                                business. Has the lender successfully
they had a great idea, the backing                                            states, across Europe and Southeast
                                                                                                                                worked with other businesses in
wasn’t there to expand. They say that                                         Asia. They have plans for another                 your industry?
choosing to do something new breaks                                           expansion, including a shipping
the mold, which can be uncomfortable                                          warehouse to manage their online retail
for traditional lenders.                                                      and wholesale orders.
                                                                                                                                Check all options.
                                                                                                                                Consult with your lender to see if
                                                                                                                                you’re eligible for SBA financing
                                                                                                                                programs, determined by your
                                                                                                                                industry & experience; collateral;
                                                                                                                                credit score; and the relationship &
                                                                                                                                transparency you develop with the
                                                                                                                                lending agent.

                                                                                                                                Be ready for the ups
                                                                                                                                and downs.
                                                                                                                                Your entrepreneurial endeavor will
                                                                                                                                be a roller coaster ride filled with
                                                                                                                                challenges and successes. The path
                                                                                                                                is all consuming so make sure that
    COURTESY OF SUPERSTITION MEADERY

                                                                                                                                you love what you do. Passion is the
                                                                                                                                price of admission.

                                       Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square-
                                       foot production space and opened a tasting room in Prescott, AZ with the assistance of
                                       SBA-backed financing. See their story on YouTube by searching for the 2019 National
                                       Small Business Persons of the Year.

                                                                                                                                                                       25
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