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CONTENTS Massachusetts Edition 2020 Local Business Funding Assistance Programs 8 National Success Story 24 National Success Story Jerado and Joyce Reynolds Jennifer and Jeff Herbert’s know their local landscape for meadery has expanded into a entrepreneurship support. multimillion dollar enterprise thanks to SBA assistance. 11 Local SBA Resource Partners 27 SBA Lenders 13 Your Advocates 33 Need Financing? 14 How to Start a Business 34 Go Global with International Trade 19 Workforce Recruitment 36 R&D Opportunities for 20 Entrepreneurial Resources High Growth Startups 21 Opportunities for Veterans 38 National Success Story Cheeseburger Baby owner 22 Write Your Business Plan Stephanie Vitori persevered through a financial storm and a natural disaster. 42 Surety Bonds Contracting 44 National Success Story Jennifer Rahn steers the course for Admiral Engineering, succeeding as a small business subcontractor. 48 SBA Certification Programs 49 Woman-Owned Small Business Certification ON THE COVER Alonso and Alma Moreno, courtesy of the SBA 3
U.S. SMALL BUSINESS ADMINISTRATION A MESSAGE FROM THE ADMINISTRATOR I t is my honor to serve as Administrator among entrepreneurs in disadvantaged of the U.S. Small Business communities, and continuing to prioritize Administration, leading a dedicated disaster relief. team of talented individuals across Within this resource guide, you will learn America who are focused on helping more about the tremendous tools the SBA entrepreneurs start, grow, and expand provides small businesses through our 68 their small businesses. The SBA is here to District Offices and numerous Resource support the prosperity and longevity of our Partners, such as our Small Business nation’s small businesses with timely and Development Centers, our SCORE mentoring innovative resources to help them thrive in network, Women’s Business Centers, and today’s economy. America’s entrepreneurs Veterans Business Outreach Centers. Featured are innovators, risk-takers, and the catalyst in this guide are some of the remarkable for employment opportunities within their success stories of entrepreneurs who partnered communities, and they are what makes our with the SBA to take their businesses to the economy so strong and dynamic. next level. The SBA encourages you to also As we enter a new decade of possibilities, utilize these resources to help strengthen and small businesses have a remarkable meet your business goals. opportunity to continue building upon the Sincerely, success we’ve seen in our economy over the last three years. As the voice for America’s 30 million small businesses, I am eager to advocate on entrepreneurs’ behalf as a Jovita Carranza member of the President’s Cabinet. Whether SBA Administrator it’s seeking access to capital, government contracting opportunities, business mentoring, or assistance with disaster recovery, the SBA is ready and determined to help our customers succeed. The SBA remains committed to continuing our support of America’s entrepreneurs and making an even bigger impact in communities across the country. In particular, the SBA is focused on elevating female entrepreneurs and our military veterans, expanding access to SBA resources WE MAKE SMALL BUSINESS OUR BUSINESS. START • GROW • EXPAND • RECOVER 4
PUBLISHED BY New South Media, Inc. 304.413.0104 | newsouthmedia.com PUBLISHER Nikki Bowman, nikki@newsouthmediainc.com DESIGNER Hayley Richard, hayley@newsouthmediainc.com MANAGING EDITOR Holly Leleux-Thubron, holly@newsouthmediainc.com ASSOCIATE EDITORS Pam Kasey, pam@newsouthmediainc.com OPER ATIONS MANAGER Meggan Hoyman, info@newsouthmediainc.com ADVERTISING SALES DIRECTOR Heather Mills, heather@newsouthmediainc.com ADVERTISING SALES Kelley McGinnis, Bryson Taylor sba@newsouthmediainc.com Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib- ited without the express written permission of the publisher. © 2019 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED The U.S. Small Business Administration’s Office of Marketing & Customer Service directs the publication of the Small Business Resource Guide under SBA Contract #SBAHQ- 17-C-0018. SBA publication summer 2019 national edition #mcs-0089. WRITER/EDITOR Becky Bosshart (202) 205-6677 rebecca.bosshart@sba.gov DIRECTOR OF MARKETING Paula Panissidi Tavares paula.tavares@sba.gov The SBA’s participation in this publication is not an endorsement of the views, opinions, products or services of the contractor or any advertiser or other participant appearing here. All SBA programs and services are extended to the public on a nondis- criminatory basis. Directory listings do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity. Printed in the United States of America. While every reasonable effort has been made to ensure that the information con- tained here is accurate as of the date of publication, the information is subject to change without notice. The contractor that publishes this guide, the federal govern- ment, or agents thereof shall not be held liable for any damages arising from the use of or reliance on the information contained in this publication. 6
SBA Massachusetts District Office 10 Causeway St., room 265 Springfield Office Boston, MA 02222 1 Federal St., building 101-R (617) 565-5590 Springfield, MA 01109 sba.gov/ma (413) 785-0484 @SBA_MA District Director Letter District Director Economic Development W Robert H. Nelson Specialist elcome to the 2020 edition of the U.S. Small Business Administration (617) 565-5561 Lisa Gonzalez-Welch Small Business Resource Guide covering Massachusetts. Home rhnelson@sba.gov (617) 565-5588 of world-class higher-ed institutions, cutting-edge technology, lisa.welch@sba.gov biotech, and healthcare, the Bay State is one of the best locations for Deputy District doing business. The SBA helps make the American dream of small business Director Business Opportunity ownership a reality. We are the only federal agency dedicated to helping our 30 Peter Kontakos Specialist million small businesses start, grow, expand, or recover after a disaster. (617) 565-5562 Susan Lourie To get started, visit an SBA office or one of our SBA Resource Partners. peter.kontakos@sba.gov (617) 565-5577 Starting on pg. 9 you will find listings for free or low-cost business advisers, susan.lourie@sba.gov Springfield Branch which includes Small Business Development Centers, SCORE mentors, Women’s Manager District Counsel Business Centers, and the Veterans Business Outreach Center. Interested in Oreste Varela Casey A. Sieck small business financing? Find out if SBA-backed financing is right for you by (413) 785-0484 (617) 565-8411 consulting with an SBA specialist at one of our partner lending institutions, listed oreste.varela@sba.gov casey.lyonssieck@sba.gov in the green Funding Programs section. This guide also details SBA disaster assistance loans and SBA-backed loans exclusively for small business exporting. Lead Business General Attorney If you are interested in getting started in government contracting, read about Opportunity Specialist Alix Howie SBA certifications and our business development programs. SBA programs and & Economic (617) 565-5625 services help you better compete in the public marketplace. Development alix.howie@sba.gov We work with our state and local counterparts, in addition to economic Specialist development organizations to increase opportunities in gateway cities, rural Nadine Boone Public Affairs Specialist communities, and Opportunity Zones, often expanding from Historically (617) 565-8514 Norman Eng Underutilized Business Zones. Opportunity Zones provide a tax break in which nadine.boone@sba.gov (617) 565-8510 investors can use capital gains to support long-term economic development. norman.eng@sba.gov Stay up to date on SBA events near you and get valuable local business Lead Lender Relations information by following us @SBA_MA. Register for email updates at sba. Specialist gov/updates. Use our Small Business Resource Guide to power your dream of Ili Spahiu starting, growing, or expanding your small business in Massachusetts. (617) 565-5569 ili.spahiu@sba.gov Sincerely, Lender Relations Specialists Carlos Hernandez (617) 565-5565 Robert H. Nelson carlos.hernandez@ District Director sba.gov Daniel Martiniello (617) 565-5560 daniel.martiniello@ sba.gov 7
LOCAL BUSINESS ASSISTANCE How We Did It Alonso and Alma Moreno Owners, El Huipil & Azucar Tapas Bar COURTESY OF SBA Maynard & Acton, MA 8
LOCAL BUSINESS ASSISTANCE W ith an SBA-backed loan and business guidance, Alonso and Alma Moreno opened their second Latin American restaurant. The restaurants have grown into local destinations for authentic cuisine and music. The Morenos also make handmade dolls wearing huipils, a Mexican indigenous dress. Alonso and Alma continue to consult with their local Small Business Development Center adviser, Awilda staying nimble and strategically growing in the challenging food service industry. Their Latin concept has grown to three locations employing over 30. Irizarry, Challenge It’s really hard for small businesses, especially those of us in the restaurant industry, to secure capital to expand. We weren’t able to qualify for traditional financing even though we're creditworthy and our revenue had doubled over three years. We had good reason to open a second location, but we couldn’t find a our SBDC business lender to back us. We needed a substantial amount of capital up front to renovate the kitchen, purchase restaurant equipment/supplies, and hire the employees we needed for the new location. We also needed the help of a business adviser to get adviser, us ready to apply for a loan. Solution The SBA funds and supports local resource partners, like the Massachusetts Small Business Development Center. SBA Resource Partners across the state offer helped us understand mentoring, counseling, and training for free or low cost to help entrepreneurs like us. Awilda Irizarry, our SBDC business adviser, helped us understand how to put together our business plan for expansion. She prepared us to take on a bank how to put loan; she answered our questions and shared stories about others who faced similar issues. The SBA also guarantees loans made by lending institutions to small businesses that would not otherwise be able to obtain financing. We qualified for an SBA- backed 7(a) loan from Eastern Bank to open our second location. We were able to together our pay off that small business loan in about two years. Benefit business SBA support has allowed us to continue expanding. We have been able to create more jobs, employing over 30. We’ve qualified for a third SBA-backed loan to launch a new Spanish tapas bar. We have grown beyond our imagination and now operate two locations in Maynard and one in Acton. Secret ingredient for business success plan for Choose a great location to start your business. We are part of a great community that embraced us from the beginning. When we were applying for our licenses at the Maynard Town Hall, we met a town selectman and he welcomed us with open expansion.” arms, making us feel confident about our business venture. Alonso and Alma Moreno Owners, El Huipil & Azucar Tapas Bar COURTESY OF SBA El Huipil owner Alma Moreno, left, and General Manager Adriana Martinez. 9
LOCAL BUSINESS ASSISTANCE SBA Resource Partners No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA cooperative agreements or grants. SMALL BUSINESS DEVELOPMENT CENTERS 950+ Achieve your dream of business ownership and remain competitive in an ever-changing global economy with assistance from your local SBDC. Access free counseling and free or low- cost training on topics like regulatory compliance, technology Small Business development, and international trade. Find an SBDC adviser at sba.gov/sbdc. Development Centers SCORE 300+ Join the ranks of other business owners who have experienced higher revenues and increased growth thanks to SCORE, the nation’s largest network of volunteer business mentors. Experienced executives share real-world knowledge to fit your busy schedule. SCORE chapters SCORE mentors are available for free as often as you need, in person, via email or over video chat. Find a mentor at sba.gov/score. WOMEN’S BUSINESS CENTERS 100+ Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Each center tailors its services to help you navigate the challenges women often face when starting or growing a business. To learn about SBA resources for women visit sba.gov/women. Women’s Business Centers VETERANS BUSINESS OUTREACH CENTERS 20 + Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. Receive procurement guidance to better compete for government contracts. VBOCs also serve active duty service members, Veterans Business National Guard or Reserve members, veterans of any era, and Outreach Centers military spouses. 10
LOCAL BUSINESS ASSISTANCE Our Local SBA SCORE Resource Partners Contact your closest SCORE office first for an appointment. Greater Boston Massachusetts SBA Office SBA’s Resource Partners are independent organizations 10 Causeway St., room 265 funded through SBA cooperative agreements or grants. Boston (617) 565-5591 boston.score.org Veterans Small Northeast Massachusetts Lynn Area Chamber of Commerce Business Business 583 Chestnut St., unit 8 Lynn Development (978) 922-9441 Outreach info@scorenemass.org nemassachusetts.score.org Center of Centers Cape Cod and the Islands New Berkshire Regional Office 33 Dunham Mall, suite 103 270 Communications Way, suite 5A Hyannis England Pittsfield (413) 499-0933 (508) 775-4884 capecodscore@verizon.net Veteran entrepreneurs or small msbdc.org/berkshire capecod.score.org business owners can receive business training, counseling and mentoring, Central Regional Office Southeastern Massachusetts and referrals to other SBA Resource Metro South Chamber of Commerce Partners at a Veterans Business Clark University The Carriage House 60 School St. Outreach Center, sba.gov/vboc. 125 Woodland St. Brockton This is also the place to receive Worcester (508) 587-2673 procurement guidance, which can sema.score.org help your business better compete for (508) 793-7615 government contracts. clarku.edu/offices/sbdc Western Massachusetts Center for Women Northeast Regional Office 1 Federal St., building 101 Springfield & Enterprise Salem State University Enterprise Center (413) 785-0314 132 George M. Cohan Blvd. 121 Loring Ave., suite 310 contact.0228@scorevolunteer.org Providence, RI westernmassachusetts.score.org (844) 404-2171 Salem info.vboc@cweonline.org (978) 542-6343 Worcester Region cweonline.org/vboc sbdc.salemstate.edu Worcester Regional Chamber Southeast Regional Office of Commerce Women’s 200 Pocasset St. Fall River 311 Main St., suite 200 Worcester Business (508) 673-9783 msbdc.org/semass (508) 753-2929 info@scoreworcester.org Centers Western Regional Office worcester.score.org Rhode Island Scibelli Enterprise Center Eastern Massachusetts Serving Fall River & New Bedford 1 Federal St., building 101 Center for Women & Enterprise SBA Providence District Office Springfield 44 School St., suite 200, Boston 380 Westminster St., suite 511 (413) 577-1768 (617) 536-0700 (401) 226-0077 msbdc.org/wmass info.easternma@cweonline.org ri.score.org Massachusetts Export Center Central Massachusetts 2 Center Plaza, suite 200. Center for Women & Enterprise Boston 69 Milk St., suite 217, Westborough (617) 973-6610 (508) 363-2300 mass.gov/export info.centralma@cweonline.org 11
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LOCAL BUSINESS ASSISTANCE Your Advocates The SBA offices of advocacy and ombudsman are independent To report how a proposed federal voices for small business within the federal government. regulation could unfairly affect you, contact Advocacy Ombudsman advocacy.sba.gov. When you need a voice within the federal Entrepreneurs who have an issue with government for your interests as a small an existing federal regulation or policy To submit a comment business owner, SBA advocates are here to receive assistance from the SBA about how your business assist. They analyze the effects of proposed national ombudsman. has been hurt by an regulations and consider alternatives that The ombudsman’s office helps you: minimize the economic burden on small existing regulation, visit » resolve regulatory disputes with sba.gov/ombudsman/ businesses, governmental jurisdictions, federal agencies and nonprofits. comments. The office, advocacy.sba.gov, helps » reduce unfair penalties and fines with these small business issues: » seek remedies when rules are » if your business could be negatively inconsistently applied affected by regulations proposed by » recover payment for services done by the government government contractors To submit a comment or complaint » when you need economic and small Make your voice heard by participating in a through the online form, visit sba.gov/ business statistics Regional Regulatory Enforcement Fairness ombudsman/comments. Your concerns The SBA Office of Advocacy also Roundtable or a public hearing hosted by will be directed to the appropriate independently represents small business the SBA national ombudsman. These events federal agency for review. The SBA will and advances its concerns before Congress, are posted periodically on the ombudsman collaborate with you and the agency to the White House, and federal agencies. website, sba.gov/ombudsman. help resolve the issue. 13
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA Adriana Medina, owner of Fuerte Fitness, in Seattle, WA, received counseling from a SCORE mentor and a Women's Business Center adviser. How to Start a Business in Massachusetts Thinking of starting a business? Here are the nuts & bolts. customers, including consumer spending, The Startup Logistics Name Registration and a summary of existing businesses, Even if you’re running a home-based Register your business name with the available as a map and a report. business, you will have to comply with county clerk where your business is The Commonwealth of Massachusetts many local, state, and federal regulations. located. If you’re a corporation, also register website has a comprehensive Business Do not ignore regulatory details. You may with the state. Resources section to help guide you to avoid some red tape in the beginning, but starting a business, visit www.mass.gov. » Secretary of the Commonwealth your lack of compliance could become Corporations Division an obstacle as your business grows. » Kirstein Business Library McCormack Building Taking the time to research regulations Boston Public Library 1 Ashburton Place, 17th floor, Boston is as important as knowing your market. (617) 859-2142 (617) 727-9640 Being out of compliance could leave you bpl.org/kbl sec.state.ma.us unprotected legally, lead to expensive penalties, and jeopardize your business. Business License & Zoning Taxes Licenses are typically administered by a » Mass BizWorks As a business owner, you should know variety of state and local departments. It is mass.gov/mass-bizworks your federal tax responsibilities and important to consider zoning regulations make business decisions to comply with when choosing a site for your business. Market Research certain tax requirements. The IRS Small Contact the local business license office View consumer and business data for your Business and Self-Employed Tax Center, where you plan to locate your business. area using the Census Business Builder: irs.gov/businesses/small-businesses- You may not be permitted to conduct Small Business Edition, https://cbb.census. self-employed, includes information on business out of your home or engage in gov/sbe. Filter your search by business type paying and filing income tax and finding industrial activity in a retail district. and location to view data on your potential an Employer ID Number. 14
LOCAL BUSINESS ASSISTANCE As the IRS continues to implement an employer to process Employment » Massachusetts Health Connector some of the Tax Cuts and Jobs Act Eligibility Verification Form I-9. The U.S. (877) 623-6765 provisions, your tax obligations may Citizenship and Immigration Service mahealthconnector.org change. For the latest tax reform offers information and assistance updates that affect your bottom line, through uscis.gov/i-9-central. For Environmental visit irs.gov/tax-reform. forms, see uscis.gov/forms. For the Regulations employer hotline call (888) 464-4218 or State assistance is available for » IRS Tax Assistance Centers email I-9central@dhs.gov. small businesses that must comply Boston E-Verify is the quickest way for with environmental regulations JFK Federal Building employers to determine the employment under the Clean Air Act. State Small 15 New Sudbury St. eligibility of new hires by verifying the Business Environmental Assistance (617) 316-2850 Social Security number and employment programs provide free and confidential Brockton eligibility information reported on Form assistance to help small business 120 Liberty St. I-9. Visit e-verify.gov, call (888) 464-4218 owners understand and comply (508) 586-4671 or email e-verify@dhs.gov. with environmental regulations and Fitchburg permitting requirements. These state 881 Main St. Health & Safety programs can help businesses reduce (978) 342-0016 All businesses with employees emissions at the source, often reducing are required to comply with state regulatory burden and saving you money. Hyannis and federal regulations regarding To learn more about these free services 75 Perseverance Way the protection of employees, visit visit nationalsbeap.org/states/list. (508) 775-0029 employer.gov and dol.gov. The Springfield » Environmental Protection Agency Occupational Safety and Health Small Business Division 1550 Main St. Administration provides information on epa.gov/resources-small-businesses (413) 788-0284 the specific health and safety standards used by the U.S. Department of Labor. » MA Department of Energy and Stoneham Call (800) 321-6742 or visit osha.gov. Environmental Affairs 1 Montvale Ave. (617) 626-1081 (781) 835-4350 » U.S. Department of Labor james.cain@state.ma.us Worcester (617) 565-2327 mass.gov/eea/ota bls.gov/regions/new-england 120 Front St. » Massachusetts Clean Energy Center (508) 793-8227 Commonwealth of Massachusetts (617) 315-9355 Department of Labor Standards » State Taxes masscec.com 19 Staniford St., second floor, Boston Massachusetts Department of Revenue (617) 626-6975 » U.S. Department of Agriculture Monday-Friday 8:30 a.m.–4:30 p.m. dlsfeedback@state.ma.us (413) 253-4300 (800) 392-6089 or (617) 887-6367 An online account with the Department rd.usda.gov of Industrial Accidents lets all parties to farmers.gov Social Security your workers’ compensation case view » U.S. Fish and Wildlife Service If you have any employees, including and file documents electronically, visit Northeast Regional Office officers of a corporation but not the mass.gov or call (617) 727-4900 x7302. (413) 253-8200 sole proprietor or partners, you must fws.gov make periodic payments, and/or file Employee Insurance quarterly reports about payroll taxes Check your state laws to see if you are Accessibility and other mandatory deductions. required to provide unemployment or & ADA Compliance You can contact the IRS or the Social workers’ compensation insurance for For assistance with the Americans with Security Administration for information, your employees. For health insurance Disabilities Act, call the ADA center assistance, and forms, at (800) 772-1213 options, call the Small Business at (800) 949-4232 or the Department or visit socialsecurity.gov/employer. Health Options Program at (800) 706- of Justice at (800) 514-0301. Direct You can file W-2s online or verify job 7893 or visit healthcare.gov/small- questions about accessible design and seekers through the Social Security businesses/employers. the ADA standards to the U.S. Access Number Verification Service. Association Health Plans allow small Board at (800) 872-2253, TTY (800) businesses, including self-employed 993-2822, ta@access- board.gov or visit Employment Eligibility workers, to band together by geography access-board.gov. Verification or industry to obtain healthcare The Federal Immigration Reform and coverage as if they were a single large Child Support Control Act of 1986 requires employers employer. For information, visit dol. Employers are essential to the success to verify employment eligibility of gov/general/topic/association- of the child support program and new employees. The law obligates health-plans. collect 75% of support nationwide 15
LOCAL BUSINESS ASSISTANCE patents and federally registered trademarks After working in corporate consult uspto.gov, call (800) 786-9199 or America as a registered dieti- tian, Swati Elavia decided to visit the U.S. Patent and Trademark Office embark on her own small busi- headquarters in Alexandria, Virginia. ness journey. She qualified For inventor entrepreneur resources visit for $125,000 in SBA-backed financing from Leader Bank uspto.gov/inventors. to grow Monsoon Kitchens in There are three types of patents: Shrewsbury, MA. Her prepared • Utility patents may be granted to foods are sold at universities, corporate cafeterias, cruise anyone who invents or discovers any lines, and retail grocery stores. new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement. • Design patents may be granted to anyone who invents a new, original, and ornamental design for a manufactured article. • Plant patents may be granted to anyone who invents or discovers and asexually reproduces any distinct and new variety of plant, other than a tuber propagated plant or a plant found in an uncultivated state. A trademark or service mark includes any word, name, symbol, device, or any combination, used to identify and distinguish the goods/services of one provider from others. Trademarks and service marks can be registered at both the state and federal level. The U.S. Patent and Trademark Office only registers federal trademarks and service marks, which may conflict with and supersede state trademarks. Visit uspto.gov/trademarks. PHOTO COURTESY OF MONSOON KITCHENS » State registration of a trademark McCormack Building 1 Ashburton Place, 17th floor, Boston (617) 727-9640 corpinfo@sec.state.ma.us Copyrights protect original works of authorship including literary, dramatic, musical and artistic, and certain other intellectual works, such as computer software. Copyrights do not protect facts, ideas, and systems, although through payroll deductions. You’re gov/programs/css/employers. Send they may protect the way they are required to report all new and rehired questions to employerservices@ expressed. For general information employees to the State Directory of acf.hhs.gov. on copyrights, contact: New Hires. If you have employees in » U.S. Copyright Office » MA Child Support two or more states, you may register U.S. Library of Congress Enforcement Division with the Department of Health and James Madison Memorial Building (800) 332-2733 or (617) 660-1234 Human Services to report all your 101 Independence Ave. SE employees to one state. Find electronic Intellectual Property Washington, DC income withholding orders and the Patents, trademarks, and copyrights are (202) 707-3000 or toll free (877) 476-0778 Child Support Portal, which can be types of intellectual property that serve copyright.gov used to report information to nearly to protect creations and innovations. For all child support agencies, at acf.hhs. information and resources about U.S. 16
LOCAL BUSINESS ASSISTANCE Associated Subcontractors Mass Development Bristol County Economic of Massachusetts Inc. (800) 445-8030 (508) 676-8226 Development (617) 742-3412 associatedsubs.com massdevelopment.com bristolcountychamber.org If you wish to expand your Mass Ventures Brookline current operations or are Berkshire Enterprises (617) 723-4920 (617) 739-1330 relocating to Massachusetts, (413) 236-2126 mass-ventures.com brooklinechamber.com contact your regional office of berkshireenterprises.com MIT Enterprise Forum East Boston the Massachusetts Office of Boston Planning & (617) 475-8100 (617) 557-7310 Business Development. Development Agency mitef.org bostonchamber.com (617) 722-4300 Western MA bostonplans.org New England East Boston Debra Boronski Business Association (617) 569-5000 (413) 733-5357 Capital Network (781) 890-9070 eastbostonchamber.com debra.boronski@mass.gov (781) 591-0291 newenglandbusiness.org Greater Boston thecapitalnetwork.org Northeast MA Roxbury Innovation Center (617) 557-7310 Cooperative Fund (617) 858-6462 bostonchamber.com Maria DiStefano of New England roxburyinnovationcenter.org (978) 745-2387 Cambridge (800) 818-7833 maria.g.distefano@mass.gov cooperativefund.org StartHub (617) 876-4100 starthub.org cambridgechamber.org Southeast MA Fairmount Innovation Lab John G. Flores (617) 456-1131 Venture Forum Cape Ann (508) 730-1438 fil594.org theventureforum.org (978) 283-1601 john.g.flores@mass.gov capeannechamber.org Family Business Association Venture Cafe Foundation (617) 896-5373 (617) 475-0711 Cape Cod Canal region MetroWest vencaf.org fbaedu.com (508) 759-6000 & Merrimack Valley capcodcanalchamber.org Peter Milano Greater New England Minority Venture Development (978) 970-1193 Supplier Development Council Center University of Cape Cod peter.milano@mass.gov (617) 578-8900 Massachusetts Boston (508) 362-3225 gnemsdc.org (617) 287-6070 capecodchamber.org Central MA umb.edu/vdc Central Mass South Interise Kevin Kuros (617) 350-6300 Worcester Business (508) 347-2761 (508) 792-7506 x128 cmschamber.org interise.org Resource Alliance kevin.j.kuros@mass.gov Massachusetts Bar (508) 799-1400 x3 Chatham Greater Boston wbra.wordpress.com Association (508) 945-5199 Margaret Laforest (617) 338-0500 chathamcapecod.org (617) 973-8537 massbar.org Chambers of Chelsea margaret.laforest@mass.gov Massachusetts Office Commerce (617) 884-4877 Susan Whitaker of Business Development Amherst area chelseachamber.org (617) 973-8537 (617) 973-8600 (413) 253-0700 Chicopee susan.whitaker@mass.gov mass.gov/mobd amherstarea.com (413) 594-2101 1Berkshire Massachusetts Society of CPAs Arlington chicopeechamber.org (413) 499-1600 CPA Referral Service (781) 643-4600 Corridor Nine area 1berkshire.com (800) 392-6145 arlcc.org (508) 836-4444 mscpaonline.org Ace Next Gen Assabet Valley corridornine.org info@acenextgen.org Massachusetts Manufacturing (978) 568-0360 Cranberry Country acenextgen.org Extension Partnership assabetvalleychamber.org (508) 947-1499 (508) 831-7020 American Marketing Bedford cranberrycountry.org massmep.org Association (781) 275-8503 Eastham (781) 647-7555 Massachusetts Restaurant bedfordchamber.org (508) 240-7211 amaboston.org Association Southern Berkshire easthamchamber.com (508) 303-9905 Associated Industries themassrest.org (413) 528-4284 East of the River 5 of Massachusetts southernberkshire (413) 575-7230 (617) 262-1180 Massachusetts chamber.com erc5.com aimnet.org Technology Collaborative (508) 870-0312 Blackstone Valley Easton masstech.org (508) 234-9090 (508) 238-2225 blackstonevalley.org easton-chamber.com 17
LOCAL BUSINESS ASSISTANCE Greater Easthampton Metro South Provincetown Waltham west suburban (413) 527-9414 (508) 586-0500 (508) 487-3424 (781) 894-4700 easthamptonchamber.org metrosouthchamber.com ptownchamber.com walthamchamber.com Franklin County Metro West Quaboag Hills Wellesley (413) 773-5463 (508) 879-5600 (413) 283-2418 (781) 235-2446 franklincc.org metrowest.org qhma.com wellesleychamber.org Greater Gardner Middlesex West Randolph Greater Westfield (978) 632-1780 (978) 263-0010 (781) 963-6862 (413) 568-1618 gardnerma.com mwcoc.com randolphchamber westfieldbiz.org ofcommerce.com Greater Shelburne Falls area Milford area West of the River (413) 625-2526 (508) 473-6700 Salem (413) 426-3880 gsfaba.org milfordchamber.org (978) 744-0004 ourwrc.com salem-chamber.org Harwich Nantucket Island Williamstown (508) 432-1600 (508) 228-1700 Sandwich (413) 458-9077 harwichcc.com nantucketchamber.org (508) 873-9755 williamstownchamber.com sandwichchamber.com Greater Haverhill Nashoba Valley Winthrop (978) 373-5663 (978) 772-6976 Saugus (617) 846-9898 haverhillchamber.com nvcoc.com (781) 233-8407 winthropchamber.com sauguschamber.com Holden area Neponset Valley Worcester region (508) 829-9220 (781) 769-1126 Somerville (508) 753-2924 holdenareachamber.org nrrchamber.com (617) 776-4100 worcesterchamber.org somervillechamber.org Greater Holyoke Greater Newburyport Yarmouth area (413) 534-3376 (978) 462-6680 Springfield region (508) 778-1008 www.holycham.com newburyportchamber.org (413) 787-1555 yarmouthcapecod.com myonlinechamber.com Hyannis area Newton-Needham (508) 362-5230 (617) 244-5300 South Coast Export hyannis.com nnchamber.com (508) 999-5231 Lexington North Adams onesouthcoast.com Assistance (781) 862-2480 (413) 398-4084 South Shore Massachusetts Export Center lexingtonchamber.org explorenorthadams.com (617) 479-1111 2 Center Plaza, suite 200 southshorechamber.org Boston Greater Lowell North Central Massachusetts (617) 973-6610 (978) 459-8154 (978) 353-7600 Stoneham mass.gov/export greaterlowellchamber.org northcentralmass.com (781) 438-0001 stonehamchamber.org Massachusetts Office of Lynn North Quabbin International Trade (781) 592-2900 (781) 249-3849 Stoughton & Investment lynnareachamber.com northquabbinchamber.com (781) 297-7450 stoughtonma.com (617) 973-8543 Marlborough region North Shore mass.gov/moiti (508) 485-7746 (978) 774-8565 Taunton area Massachusetts U.S. Export marlboroughchamber.org northshorechamber.org (508) 824-4068 tauntonareachamber.org Assistance Center Martha’s Vineyard North Suburban (617) 565-4301 (508) 693-0085 (781) 933-3499 Tri-Town 2016.export.gov/ mvy.com northsuburbanchamber.com (508) 339-5655 massachusetts tri-townchamber.org Mashpee Greater Northampton (508) 477-0792 (413) 584-1900 United region mashpeechamber.com explorenorthampton.com (508) 316-0861 unitedregionalchamber.org Massachusetts Chamber Orleans (617) 512-9667 (508) 255-1386 U.S.–Eastern region masscbi.com capecod-orleans.com (401) 831-8885 uschamber.com Melrose Peabody (781) 665-1522 (978) 531-0384 Wachusett melrosechamber.org peabodychamber.com (978) 368-7687 wachusettchamber.com Merrimack Valley Plymouth area (978) 686-0900 (508) 830-1620 merrimackvalleychamber.com plymouthchamber.com 18
LOCAL BUSINESS ASSISTANCE Vocademy in Riverside, vocademy.com, trains underserved populations for vocational careers in manufacturing. Indiana Ruckus Makerspace in Indianapolis, ruckusindy.com, provides coaching and job placement complementing day-to-day job skills training. Massachusetts The Clubhouse-to-Career Pathways to Success program in Roxbury, flagshipclubhouse.org/c2c, places its participants in meaningful employment matching their skill sets. Missouri Rightfully Sewn in Kansas City, rightfullysewn.org, prepares at-risk women and underserved populations for entry level sewing positions, increasing their tailoring and production management skills. New Hampshire COURTESY OF WORKSHOPS FOR WARRIORS Monadnock Art x Tech Makerspace in Peterborough fills the need for qualified welders in construction and industry, visit Workshops for Warriors welding student Nikolas monadnockartxtech.org. Williams trains in the San Diego makerspace, which receives New Jersey SBA funding for its welding New Jersey Institute of Technology and machining programs. Makerspace in Newark connects Workshops for Warriors places program graduates participants with entry level advanced into advanced manufacturing manufacturing jobs, in addition to careers nationwide. an apprenticeship program, visit Workforce njitmakerspace.com. New York The Foundry in Buffalo, thefoundrybuffalo.org, operates four makerspaces, metal and wood shops Recruitment and tech and textile labs, in support of education and entrepreneurship. North Carolina Forge Greensboro connects untapped talent to employment opportunities Find qualified workers at these makerspace initiatives funded by the SBA. through pre-apprenticeship programs and accreditation, visit forgegreensboro.org. If you are a small business employing skilled laborers, access a new talent pool for Oklahoma recruitment at your local makerspace. Fab Lab Tulsa prepares participants How it benefits you with high-value skills to secure careers These community operated workspaces provide training and resources to better prepare as operators and technicians in digital workers for the job market, offering job-specific and soft skills training. Connect with one of fabrication, visit fablabtulsa.org. these organizations to see if these makerspace participants could work for your small business. Pennsylvania California NextFab’s Furnishing a Future program in Workshops for Warriors, wfw.org, trains, certifies to national standards, and Philadelphia places trained carpenters, places veterans into advanced manufacturing careers nationwide. visit nextfab.com. 19
LOCAL BUSINESS ASSISTANCE Entrepreneurial Resources Regional Innovation Clusters Create jobs and grow the economy through an SBA Regional Innovation Cluster. Online Learning Who should join Find free short courses and learning tools to start Small businesses driving innovation in one of these tech industries: and grow your small business at sba.gov/learning. • advanced composites The SBA’s free Online Learning Center is a great • agTech resource for every entrepreneur, especially rural • bioscience business owners looking for easy access to vital • food processing business training. • data sciences Courses include: • medical sciences • writing your business plan • power and energy • understanding your customer • unmanned aerial systems • buying a business • water tech • marketing to win customers • wood products • legal requirements How it works • financing options Each industry cluster is based in a geographic region. Your small • disaster recovery business must be located in or near that region in order to join the cluster. For example, the AgLaunch Initiative cluster, which focuses on agricultural technology, is located in the Tennessee area. A small agTech business in or near Tennessee will connect with other agTech suppliers, service providers, and related institutions through that innovation cluster. Native American Workshops How it benefits you Network with other industry innovators and connect with resources that will help your small business find funding. You’ll Tribal enterprises and business organizations also receive guidance on how to better compete for government contracts and other opportunities for growth and expansion. can receive entrepreneurial training at an SBA Receive free technical and legal assistance to develop your tech Entrepreneurial Empowerment Workshop. These and get it to market for government and industry buyers. workshops cover business concepts important for Get involved starting, growing, or expanding a small business. Find an SBA Regional Innovation Cluster near you by visiting RedWind instructors, SBA contractors, identify and sba.gov/localassistance. Select the regional innovation clusters help participants avoid common pitfalls. Learn how on the drop-down menu. to prepare a business plan, gain access to capital, and basic book keeping. Request a workshop in your area by visiting nativesmallbusiness.org. 20
LOCAL BUSINESS ASSISTANCE Opportunities for Veterans Military community members become more successful entrepreneurs with the help of the SBA. Entrepreneurship training Financing VIP Grow In Boots to Business, explore business Strategize to expand and operate within the Employee called to active duty? federal marketplace. ownership and other self-employment You can receive funds that enable your opportunities while learning key business business to meet ordinary and necessary VIP International concepts. Walk away with an overview of operating expenses when an essential Enter or expand your federal and commercial entrepreneurship and applicable business employee is called up to active duty in contracting opportunities overseas. ownership fundamentals, including the military reserve. Ask your local SBA Get certified how to access startup capital using SBA specialist or lender about the Military Learn about the service-disabled veteran- resources. Boots to Business is conducted Reservist Economic Injury Disaster Loan. owned small business certification program on all military installations as part of on page 48. the Department of Defense’s Transition Assistance Program. Government contracting Veteran-owned and service-disabled Need assistance? Who’s eligible? veteran-owned small businesses that want Veteran and military entrepreneurs Service members transitioning out of to better compete in the public market receive business training, counseling, and active duty and military spouses. Boots to receive training from the Veteran Institute referrals to other SBA Resource Partners Business: Reboot, for veterans, National for Procurement, nationalvip.org. at a Veterans Business Outreach Center, Guard or Reserve members and military sba.gov/vboc. For veterans business VIP Start spouses, teaches this entrepreneurship information visit sba.gov/veterans. Enter the federal market and become ready curriculum off base in communities. for procurement. Register for either B2B program at https://sbavets.force.com. AVMAC President/CEO Bert Ortiz, left, and fellow For women veterans U.S. Navy veteran and electrician Ken Morey manufacturing a power panel bracket. Receive entrepreneurial training geared toward women veterans, service members, and spouses through these SBA- funded programs: » Veteran Women Igniting the Spirit of Entrepreneurship in Syracuse, New York » LiftFund in San Antonio, Texas COURTESY OF AVMAC INC. For service-disabled veterans Learn how to start and grow a small business using these SBA-funded programs: » Entrepreneurship Bootcamp for Veterans with Disabilities in Syracuse, New York » Veterans Entrepreneurship Program at the Riata Center for Entrepreneurship, Spears School of Business, Oklahoma HOW THE SBA HELPED US SUCCEED U.S. Navy veteran Roberto Ortiz puts his 40 years of aviation management experience State University in Stillwater, Oklahoma to use as a small business owner in Chesapeake, VA. Bert expanded AVMAC Inc. into the » Veteran Entrepreneurship Jumpstart government sector fulfilling aviation and maritime logistical services with the help of at St. Joseph’s University in Philadelphia, his local SBA Veterans Business Outreach Center. VBOCs are the first stop for military Pennsylvania community entrepreneurs looking to start, grow, or expand a small business. The » Dog Tag Inc., affiliated with Georgetown VBOC located at Old Dominion University helped Bert obtain government contracting University in Washington, DC business certifications. With support from his local VBOC, Bert has strategically positioned AVMAC in the federal marketplace to better compete for large-scale government contracts. From AVMAC’s first contract in 2010, this veteran-led company has nearly doubled in revenue and grown to over 400 employees. 21
LOCAL BUSINESS ASSISTANCE Write your Business Plan Your business plan is the foundation of your business. Learn how to write a business plan with the help of an SBA Resource Partner. TRADITIONAL BUSINESS PLAN FORMAT When you write your business plan, you don’t have to stick to the exact business plan template. Instead, use the sections that make the most sense for your business and your needs. Executive Summary Briefly summarize your company and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing. Company Description Go into detail about the problems your business solves. Be specific as to audience and location. List out the consumers, organizations, or businesses your company plans to serve. Explain the competitive advantages you have that will make your business successful. Are there experts on your team? Have you found the perfect location? Your company description is the place to boast about your strengths. Market Analysis Demonstrate a solid understanding of your industry outlook and tar- get market. This is where it pays to partner with an experienced busi- ness counselor from your local Small Business Development Center, SCORE, Women's Business Center, or Veterans Business Outreach Center—all these SBA Resource Partners provide free or low-cost business assistance. Competitive research will show what other busi- nesses are doing and their strengths. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions. Business plans help you run your business. A good business plan guides you through managing your business. Organization and Management You’ll use your business plan as a roadmap for how to structure, run, Explain how your com- and grow your new business. pany will be structured Business plans can help you get funding or bring on new and who will run it. business partners. Investors want to see a return on their Describe the legal Want to see an structure of your busi- investment. Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is ness. State whether you example of a a smart investment. Brain storm with a business counselor (visit have or intend to incor- business plan? one of our SBA Resource Partners detailed on page 10) and write porate your business as View examples of business plans a traditional business plan, which uses a standard structure a C or an S corporation, at sba.gov/business-guide/plan/ and detailed sections. Once you've got it all down, you can then form a general or limited write-your-business- condense it to a lean startup business plan, which typically partnership, or if you're a plan-template contains key points on only one page. sole proprietor or limited liability company. 22
LOCAL BUSINESS ASSISTANCE TRADITIONAL BUSINESS PLAN CHECKLIST LEAN STARTUP PLAN FORMAT Write a lean startup plan if requested from an investor, or if your ❒ Executive summary business is relatively simple or you plan to regularly change and refine as you go. ❒ Company description Lean startup plans use more visual organization tools and only a ❒ Market analysis handful of elements to describe your company’s value proposition, ❒ Organization and management infrastructure, customers, and finances. They’re useful for visualiz- ing your company's fundamental facts. Your business counselor can ❒ Service or product line help you edit down into the Business Model Canvas, used here—the ❒ Marketing and sales most well known style, or another lean startup template. ❒ Funding request Key Partnerships ❒ Financial projections Note the other businesses you’ll work with--suppliers, manufactur- ers, subcontractors, and similar strategic partners. ❒ Appendix Key Activities List the ways your business will gain a competitive advantage. Use an organizational chart to show the hierarchy. Explain how Will you sell direct to consumers or use technology to tap into the each person’s experience will contribute to the success of your sharing economy? venture. Consider including CVs of key members. Key Resources Service or Product Line List resources you’ll leverage to create value for your customer. Describe what you sell or what service you offer. Explain how it ben- Your most important assets include staff, capital, or intellectual efits your customers and the product lifecycle. Share your plans for property. Leverage business resources that might be available intellectual property, like copyright or patent filings. If you're doing to women, veterans, Native Americans, and HUBZone–certified research and development for your service or product, explain it. businesses. Marketing and Sales Value Proposition Your marketing strategy should evolve and change to fit your needs Make a clear and compelling statement about the unique value in each context. your company brings to the market. Describe how you'll attract and retain customers. Show how a sale will actually happen. You'll refer to this section later when you Customer Relationships make financial projections, so be thorough. Describe how customers will interact with your business. Think through the customer experience from start to finish. Is it auto- Funding Request mated or personal? In person or online? If you're asking for funding, outline your funding requirements. Specify whether you want debt or equity and the terms you'd like. Customer Segments Your goal is to clearly explain how much funding you’ll need over Name your target market. Your business won’t be for everybody; the next five years and how the investment will be used. it’s important to have a clear sense of who you serve. Specify if you need funds to buy equipment or materials, pay Channels salaries, or cover specific bills until revenue increases. Explain how List the most important ways you’ll talk to your customers. you'll pay off the debt. Cost Structure Financial Projections Will your company focus on reducing cost or maximizing value? Supplement your funding request with a prospective financial Define your strategy, then list the most significant costs you’ll face. outlook for the next five years. Show how your business will be a Revenue Streams financial success. Explain how your company makes money: direct sales, member- If your business is already established, include income state- ships fees, selling advertising space? If your company has multiple ments, balance sheets, and cash flow statements for the last three to revenue streams, list them all. five years. List collateral you could put against a loan. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly—or even monthly —projections. Make sure to clearly explain your projections and LEAN STARTUP PLAN CHECKLIST match them to your funding requests. ❒ Key partnerships ❒ Customer segments Use visual organization tools--graphs and charts—to tell your ❒ Key activities ❒ Channels business's financial story. ❒ Key resources ❒ Cost structure Appendix Here you'll attach supporting documents or other requested ❒ Value proposition ❒ Revenue streams materials. Common items to include are credit histories, CVs, ❒ Customer relationships product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts. 23
FUNDING PROGRAMS Financing Your Small Business How We Did It Crafting a Business SBA-backed financing helped Superstition Meadery expand into a multimillion dollar enterprise. written by Becky Bosshart COURTESY OF SUPERSTITION MEADERY 24
FUNDING PROGRAMS J ennifer and Jeff Herbert’s Solution home-based brewing has Thanks to guidance from an SBA expanded into a global, Resource Partner, the Small Business multimillion dollar Development Center at Yavapai enterprise thanks to SBA Community College, Jennifer and Jeff assistance. Using Arizona honey and learned about financing that worked 5 ingredients they’ve sourced from for them. The SBA guarantees loans around the world (such as Tahitian made by lending institutions to small Tips for vanilla and Moroccan saffron), the business that would not otherwise be Herberts are selling nearly 30,000 able to obtain financing. Their small Success gallons annually of their honey-based business qualified for two SBA-backed fermented beverage. They operate a loans totaling more than $600,000. The downtown Prescott, Arizona tasting Herberts’ first SBA-backed loan allowed room and state-of-the-art production them to acquire commercial property to facility, creating jobs and building design and build their mead production Get guidance. a local craft industry. The Herberts, facility. Their second SBA-backed loan Develop a working relationship with an founding members of the American provided the funding for professional SBA Resource Partner (see page 10) to Mead Makers Association, have brewing equipment to complete their help you find the funding that works traveled around the world hosting 7,450-square-foot production space. The best for you. pairing events and pouring at craft Herberts recently purchased a historic beverage festivals. building in downtown Phoenix, Arizona to open a mead-pairing restaurant. Define your lending needs. Challenge Determine if a loan is right for you. Is The Herberts wanted to scale up their Benefit this the right time? How much do you meadery while also staying true to The Herberts started with two need? What are you going to use it for? their values of quality ingredients and employees and now have over 20 craft process. It is often difficult for producing 29,000 gallons this year. new entrepreneurs or unique concepts From a homegrown setup, Jennifer and Talk to multiple lenders. like a meadery to get traditional Jeff are now charting revenue in excess See who best matches you and your financing, even though they knew of $2.6 million and distributing to 37 business. Has the lender successfully they had a great idea, the backing states, across Europe and Southeast worked with other businesses in wasn’t there to expand. They say that Asia. They have plans for another your industry? choosing to do something new breaks expansion, including a shipping the mold, which can be uncomfortable warehouse to manage their online retail for traditional lenders. and wholesale orders. Check all options. Consult with your lender to see if you’re eligible for SBA financing programs, determined by your industry & experience; collateral; credit score; and the relationship & transparency you develop with the lending agent. Be ready for the ups and downs. Your entrepreneurial endeavor will be a roller coaster ride filled with challenges and successes. The path is all consuming so make sure that COURTESY OF SUPERSTITION MEADERY you love what you do. Passion is the price of admission. Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square- foot production space and opened a tasting room in Prescott, AZ with the assistance of SBA-backed financing. See their story on YouTube by searching for the 2019 National Small Business Persons of the Year. 25
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