Twin Valley 2021 Popcorn Kickoff - Welcome to the 2021 Twin Valley Council Popcorn Kickoff. Please feel free to ask questions as we go along.
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Twin Valley
2021 Popcorn Kickoff
Welcome to the 2021 Twin Valley Council Popcorn Kickoff. Please feel free to ask
questions as we go along.
1
WHY DO WE SELL POPCORN?
• 70%+ Return to
Scouting
• Fund our unit’s Scouting
program
• Scout character
development
• Awesome Rewards
• Improve our camps and
council resources
OVER $4 BILLION Returned to SCOUTING SINCE 1980!
We are not selling popcorn, we are selling Scouting. Popcorn is a just a tool used to get the
support of people. Popcorn fundraising, benefits the scout, the unit, and council. It is
important for the unit popcorn kernel to be active during the popcorn season. Positivity
breeds positivity. With covid, we have to be adaptable and flexible. Think outside the box
and be creative.
2
Why Popcorn?
Benefits for Scouts... Scouts Learn...
• Personal growth program that can be • How to help others around them
applied to advancement opportunities • Public speaking & math skills
and service projects. • Salesmanship & perseverance
• Earn Amazon.com gift cards • How to earn their own way
• Millions of prize choices • The value of hard work
• Youth buy prizes they want • To be part of something bigger
Fundraising with popcorn helps scouts. A personal growth program that can be applied to
advancement opportunities and service projects. Scouts learn many skills; money
management, public speaking, business ethics, people skills and more!
There are 7 requirements that can be met for
Cub Scouts toward earning belt loops
There are 6 requirements met for Webelos and
AOL adventure pins
There are 16 requirements in various Merit
Badge and 1 complete Merit Badge can be
earned by selling popcorn
3
Steps to Success
1. Attend a Trail’s End Webinar
• Register at www.trails‐end.com/webinars LEADER PORTAL
2. Build Your Plan
• Selling Methods
• Unit Incentives (pie in the face)
• Communication
• Unit Kickoff
3. Invite Scouts to Register
4. Hold ‘High Energy’ Unit Kickoff
• Present 2021‐2022 Program Plan and Budget
• Parent Buy‐In
• Scout Training
• All Scouts Registered on Trail’s End App.
Read the steps to success
Everyone was asked to attend TE webinar; if not please
do so
Explain the process of inviting your Scouts to create
accounts and remind seasoned sellers to look at their
accounts to be sure they are ready to go
4
Popcorn = Program
Fund all your program related expenses and activities that you want your
Scouts to enjoy this year, through Popcorn.
• Yearly Membership Dues • Christmas Party
• Scout’s Life Magazine • Blue & Gold Banquet
• Uniforms, Patches, and Awards • Pinewood Derby
• Camping Trips • Meeting Supplies & Equipment
• Hikes • and more…
Unit Goal: $25,000 Scout Goals: $1,000 (each)
Text MYPLAN to 62771 to download: How to Sell $1,000 in under 8 hours
Bonus level of 3% requires units to have an
annual program planned and budget. These
need to be submitted to the District Executive
by October 31st. DE need to approve them.
Have PK see the big picture and explain to
families. X of amount of sales will send your
Scout to Camp in 2022 etc.
5
Unit Program Planner and Budget
Agenda
Unit Program Planner
Budgeting
Products
Set a goal
Program Planner template available at www.trails-end.com
This program planner is a great template to use to plan your unit’s yearly program and
budget. This also helps parents see what the expenses are and how fundraising helps
reduce activity costs. This excel spreadsheet is available on the council website and explain
how to navigate to the popcorn page; go to TVC website, click on Activities/Events, click on
popcorn sale.
6
What’s New 2021
• Multi‐Factor Authentication (MFA). Users will now receive a code instead of reCAPTCHA.
• You can even add additional contacts to your Scout account. That way mom, dad, and other family members can
take the Scout selling and still receive the MFA code
• In 2020, reCAPTCHA was implemented on the Trail’s End App and website. TE is committed and continuing to
improve security for the protection of your information and TE systems.
• Based on requests from leaders, Scout families and industry trends, Trail's End is switching to eliminate
reCAPTCHA to help you sign in faster, easier, and safer while also providing greater security.
• Please verify your email and phone # in your account(s) and add additional contact information for Scouts'
accounts, if necessary. If information is inaccurate or one is having trouble, contact support, support@trails‐
end.com
• Auto Share‐load contacts from device
• Individual QR codes
• Recruit a Scout
• Auto populate initial product order
• Bonus Pts promos each month
What MFA will look like; email or text with code
How often you will need to use this feature
Verify email and/or phone you wish to use with MFA by
going to portal
Click arrow below Name > Account Information >
Personal Information
Contact support@trails‐end.com to make changes
7
Recruitment
Tip: The recruitment feature allows your unit to collect
contact information from families interested in joining the
program while selling popcorn. When the form is
completed, an email is sent to the leader of the unit, your
council, and the recruit gets a link for more information.
8
TRAIL’S END LEADER PORTAL
One Platform to Manage Your Fundraiser
• Track All Scout Sales - Easily view and manage all app
and online Scout sales in real-time.
• Manage Inventory - Keep track of inventory levels and
know where products are in real-time.
• Coordinate Storefront Sites & Shifts - Create
schedule for Scouts to sign up for booths you reserve in
your community.
• Place Popcorn Orders - Order popcorn for your
council’s scheduled pick-ups.
• Submit Rewards - Submit Trail’s End Reward orders for
Scouts.
Login at: www.Trails-End.com
with your Trail’s End Leader account.
One Platform to Manage Your Fundraiser;
Track All Scout Sales
Manage Inventory
Coordinate Storefront Sites & Shifts
Place Popcorn Orders
UNIT to UNIT product transfers
Submit Rewards
9
TRAIL’S END LEADER PORTAL
If possible open up the leader portal page and show the different options and tools on the
left side. Leaders cannot access this through the APP, they must login using a web browser.
10TRAIL’S END APP
Key Benefits
• Free Credit Card Processing - Paid by Trail's End
• Real-time tracking and reporting of sales, inventory and
storefront registrations
• Families can turn in cash payments via credit card
• System-calculated Scout sales for easy Trail's End Rewards
ordering
• Take Online Direct orders in the app as way to fundraise while
social distancing
Proven Results
• Used by over 14,500 units & 160,000 Scouts
• Over 10% growth for units that recorded more than 75% of sales
in the app in 2019
• Credit Card transactions averaged 27% higher than cash
Text APP to 62771 to download the App.
Text APPGUIDE to 62771 to download the App Quick Start Guide.
Every scout needs to be utilizing their portal, whether it is through the app or the desktop
portal. Put in all sales via app or desktop. This is the only way scouts can get credit for TE
rewards.
11TRAIL’S END APP
Only Scout accounts can log into the app. Leader accounts will not allow access.
Only Scout accounts can log into the app. Leader accounts will not allow access.
12TRAIL’S END IMPROVEMENTS
App Improvements Unit Leader Portal Improvements
• Faster, more intuitive Scout registration • Onscreen guides to help leaders learn
• Faster checkout (From 9 to 4 clicks) Unit Leader Portal features
• List, grid and product detail views • Consolidated Scout table view to
quickly manage orders, inventory, and
• Record online orders directly in app
storefront shifts
• Sharable online cart so customer can
• Robust products table to easily view
enter shipping address and complete
inventory at storefronts and with Scouts
payment – great for social distancing!
• Ability to convert orders between
• New undelivered logic for Wagon Sales
Wagon to Storefront
so Scouts enter them correctly
• Ability to change the shift credited to a
• Credit payment option for parents to pay
storefront order
cash owed to unit
• Improved Trail’s End Rewards focused
on reaching next level and goal
*Talk about how to delete an item or change the quantity. Swipe left to delete. Swipe right
to view details and change quantities.
13TRAIL’S END APP
Text APP to 62771 to download the App.
Text APPGUIDE to 62771 to download the
App Quick Start Guide.
*Multiple Scouts?
• Each scout must have their own registered account,
even siblings.
• The same email can be used for multiple accounts.
• Toggle between accounts within the app by clicking
the name dropdown at the top of the screen.
14TRAIL’S END APP
Encourage scouts to set goals. It helps motivate them to sell. In past experience, some
scouts will set additional goals once they meet their goal.
15TRAIL’S END APP
You can toggle between scouts (siblings) when selling using the App.
TE recommends ONE scout and ONE parent at each shift for storefront sales.
16Credit/Debit
CREDIT SALES ARE BEST FOR SCOUTS
TELL YOUR CUSTOMERS, “WE PREFER CREDIT/DEBIT”
Trail’s End pays for all credit card fees!
• Bigger Rewards – Earn 1.5pts per $1 sold in the Trail’s End App
• Safer – Scouts don’t have to handle cash
• Higher Sales – Customers spent 27% more with credit vs. cash in 2019
• Easier – Parents turn in cash sales with credit/debit payments to the unit
• Hardware – Scouts can accept credit/debit with Square readers or
manual entry
Trail’s End pays for all credit card fees!
Earn 1.5pts per $1 sold in the Trail’s End App
Customers spent 27% more with credit vs. cash in 2019
17Credit/Debit
Turn in cash collected from Wagon Sales
with a credit/debit payment to your unit.
• Navigate to Wagon Sales in the App
• Click PAY NOW
• Enter the payment amount
• Swipe your credit card or enter manually and keep the cash
• “Pay Now” does not count as a credit sale towards Trail’s End
Rewards points
No need to carry around cash until you see your Popcorn
Kernel. Pay your unit through the app at your convenience!
Read page
Minimum amount that one needs to pay is $20. Encourage families to use this function.
18ONLINE DIRECT
Easiest & SAFEST Way for Scouts to
Sell
• Scouts Earn MORE Points for TE Rewards
• Average Customer Order: Over $65!
• Online Direct is Available Year-Round
• No Handling of Products or Cash for Scout or Unit
• New TE App Online Direct Features:
• Take in-person Online Direct orders directly in the TE
App
• Text order to customer so they can complete the
purchase on their phone
• Monthly Gift to American Heroes: You can generate over
$1,000 in sales with just 5 sales of $19+ monthly
donations.
• Generate a QR code to share with your customers
• Keep an eye out for App notifications about challenges
throughout the year to earn BONUS POINTS
• Scouts Earn MORE Points for TE Rewards
• No Handling of Products or Cash for Scout or Unit
• New TE App Online Direct Features:
• Take in-person Online Direct orders
directly in the TE App
• Text order to customer so they can
complete the purchase on their
phone
• Monthly Gift to American Heroes:
You can generate over $1,000 in
sales with just 5 sales of $19+
monthly donations.
19• Generate a QR code to share with
your customers
19ONLINE DIRECT
Talk about the two ways customers order online direct
20Online Direct- Ship to Customer
Click Share to text the cart to the customer to complete the purchase on their phone.
21Online Direct
NEW AUTOSHARE
Agenda Your Online Direct Campaign
just got a whole lot EASIER! It's
as easy as 1‐2‐3!
1. Click Start AUTOSHARE
2. Choose the sharing Campaign
that fits your goals.
3. Select your contacts
straight from your device.
Products *Make sure to allow contact app permissions if
you want to take advantage of this easy, time
saving feature.
*Make sure to allow contact app permissions if you want to take advantage of this easy,
time saving feature.
*Scouts should make sure that the have the contact’s permission.
*Make certain understand that this new autoshare will
send text/email to contacts in your phone based on
which campaign you choose.
22Shipping Charges
• Currently, there is free shipping when a customer orders $55 or more, with
some exclusions.
• Customers pay shipping: $8.99 plus $1.00 per additional item (bundles of 2
are $9.99).
• Each bag in a tin/bundle is counted as an item.
• Microwave popcorn is an additional $1 per box for shipping.
• Products & pricing subject to availability and change.
23Wagon Sale
*Talk about how to delete an item or change the quantity.
*Talk about the undelivered and delivered button.
24Wagon Sale
• Sell door-to-door
• Visit 30 homes in your neighborhood
• Record ALL sales in the Trail’s End App
• Be sure to mark orders as Undelivered or Delivered
• NEW: Text order to customer to complete purchase
on their phone to keep a social distance
• Sell to friends & family
• Ask parents to sell at work
25Storefront
Storefronts are set up through the leader portal and unit popcorn kernels will need to set
up storefronts for their units.
26Show and Sell Site Sells The Good, The Bad, and
the Ugly!
2728
29
30
31
Script
• Hi, My name is ____________
and I am from Pack/Troop___.
• I am selling popcorn to help
raise money for camp.
• You can help us by trying some
our incredibly delicious
popcorn.
• You will help us, won’t you?
32Show & Sell sites in Mankato
•More locations are pending
•On or before August 13th you will receive an email with information
on locations, dates and time
•Beginning Friday, August 13th unit submit their top 3 choices to
Shelley
•A lottery will be held on August 20th using those top 3 choices
•Beginning Thursday, August 26th units will use Signup.com for
remaining slots
•Play nice; share sites
33Storefront
Sign up for at least 4 storefront shifts!
• Sign up in the Trail’s End App
• Record ALL sales in the Trail’s End App
• NEW: Text order to customer to
complete purchase on their phone to
keep a social distance
• Remember to tell customers, “We prefer
credit/debit!”
• Customers spent 27% more with credit
cards versus cash in 2019
34Refund
*Available SAME DAY only for Scouts.
35TRAIL’S END REWARDS
Visit the App to Set Your Goal and See All
Levels and Reward Ideas!
• Earn MORE points with Online Direct
• Bonus Rewards Challenges
• Choose the prize YOU want on Amazon.com
• Get prizes faster, delivered to your door
Amazon.com Gift Cards are claimed on the Rewards page
within the Scout’s account in the app and Trails‐
End.com when certain sales levels are reached and approved
by a unit leader.
1.5 pts for every $1 sold online direct & credit/debit
1 pt per every $1 sold with cash
36TRAIL’S END REWARDS
BENEFITS FOR LEADERS
• Save time by not collecting prize orders from your Scouts
• Save effort by no longer distributing physical prizes
• Happier Scouts because they get the prizes THEY want
BENEFITS FOR SCOUTS
• Higher prize value than other fundraisers
• Millions of prizes to choose on Amazon.com
• Prizes delivered directly to your door faster than ever before
Read the benefits
*PK needs to verify sales on leader portal
Submit rewards – communicate to families so they can watch their portals for details
Monitor claims so a year later we are not searching for prizes!
37TVC 2021 Commission Climb
Read through the levels.
3% Bonus is added to whichever level the unit
completes; even the 20%
Annual Program Plan and Budget must be sent
to DE’s not
Kickoff – the names collected are not being
submitted to Council; it is a tool to get Scouts
excited about sale. You must let DE know you
kickoff plans
38TVC 2021 Commission Climb
Read through the levels.
The information to calculate to your popcorn needs for each level, will be found in your
unit’s packet
39Traditional Products
Go over the traditional products.
*Highlight the new products.
*Talk about the additional products available through online direct (products may vary).
*Units can print these sheet, laminate and take along for door to door sales for customers
to view (easy to wipe off when laminated).
40American Heroes
American Heroes Donation Program
When a customer purchases an American Heroes Donation, a portion
of the purchase goes back to local kids and Trail’s End sends delicious
treats to first responders, military men and women, their families, and
veteran organizations. Trail’s End has teamed up with Soldiers’ Angels
to distribute the popcorn to VA Hospitals, National Guard units, and
military bases across the country.
• Over $66 million worth of popcorn has been donated to U.S.
troops over the years
• In 2019, over 2,900 pallets of popcorn was shipped to 45
locations in 22 states
NEW in 2021: In addition to a one-time donation, customers now have
the option to sign up for a monthly donation amount (minimum $5)!
• American Heroes donations can be in any amount.
• NEW in 2021: In addition to a one-time donation, customers now have the option
to sign up for a monthly donation amount (minimum $5)!
• A prompt will pop up at check out time for online sales asking if the customer
would like to donate to American Hereos.
**PKs need to remember to enter all American Hero donations in their final order. Only
way scouts get credit with reward points is to have it listed as an American heroes sale.
41TVC 2021 Show-n-Sell Order
Initial Order
• Units will be able to order up to 70% of their 2019 popcorn sales with adjustment for
reduced membership.
• Initial orders are due by Monday, Aug 30th.
Additional Orders
• Units will have the opportunity to place additional orders during the popcorn sales
• Additional Order schedule is below
• Orders for Sept 24, need to be placed by Sept 20
• Orders for Oct 1, need to be placed by Sept 27
• Orders for Oct 8, need to be placed by Oct 4
• Orders for Oct 15, need to be placed by Oct 11
Final Order
• Final orders need to be placed by Nov 2
Read through
42TVC 2021 Show-n-Sell Order
When you place your unit’s initial order, a pop up box will appear with the following.
*For assistance determining your popcorn order, use the order auto populate tool for
recommended product order quantities.*
You will enter in the total dollar amount that you want to order and it will auto populate
each product quantity based on historic sales in your region. You can adjust the quantity to
better fit your needs.
43Unit to Unit Transfers
Unit to unit transfer deadline is by Nov 2.
Units should either do unit to unit transfers OR have Shelley do the transfer.
44TVC 2021 Product Return
Read through
Emphasis that Orders 2‐5 are delivered to office and not warehouse
DE’s are not responsible for getting product to and from the office or between units
Encourage units to work through the TVC facebook group with product leftovers
45TVC 2021 Product Return
Read through
46HOST A KICKOFF
Set a unit kickoff date
Make it FUN!
Explain what the popcorn fundraising provides for your unit
Talk about the Amazon gift card prize program
Practice popcorn sales speech
Communicate information
*Positivity breeds positivity. The kickoff is the first opportunity for PK to present the
attitude for the sale.
473 Simple Steps to Success
1. Always wear your uniform and introduce yourself with a
smile.
2. Practice your popcorn sales speech.
3. Always say “Thank You” even if the customer does not
make a purchase.
Example Speech: “Hi, my name is ! I’m
earning my way to summer camp. Can I count on your
support? All of the popcorn is delicious, and you’ll help fund
many adventures in Scouting. If you don’t have any cash,
don’t worry, I can take credit cards!”
Read through
48Popcorn Community of TVC
Get your questions answered and share ideas with other units in Twin Valley Council.
Popcorn Community of TVC Facebook Page
49Appendix: Resources
Twin Valley Council Popcorn Page
https://www.twinvalleybsa.org/activities-events/popcorn-
sale/
*Kernel guide
*Other helpful resources
50End of Sale Wrap Up
Read through.
Don’t forget to add American Hero take orders to your final order.
51KEY DATES
Important Popcorn Dates
The following is a list of important dates to remember for Popcorn 2021
Monday, August 30th Popcorn orders due for Show ‘n Deliver
Saturday, Sept 11th Youth popcorn kickoff at Expo
Thursday, Sept 16th Popcorn distribution to units from distribution sites
Saturday, Sept 18th Popcorn sale begins
Monday, Sept 20th 2nd opportunity to order product
Friday, Sept 24th Popcorn pickup; product ordered Sept 20th; Center for Scouting
Monday, Sept 27th 3rd opportunity to order product
Friday, Oct 1st Popcorn pickup; product ordered Sept 27th; Center for Scouting
Monday, Oct 4th 4th opportunity to order product
Friday, Oct 8th Popcorn pickup; product ordered Oct 1st; Center for Scouting
Monday, Oct 11th 5th opportunity to order product
Friday, Oct 15th Popcorn pickup; product ordered Oct 11th; Center for Scouting
Tuesday, Nov 2nd Final popcorn orders are due
Thursday, Nov 18th Popcorn distribution to units from distribution sites
Friday, Dec 10th Popcorn checks cashed
52CONTACTING SUPPORT
CONTACT COUNCIL CONTACT INFO
TRAIL’S END SUPPORT
Shelley Corry: Staff Advisor
JOIN OUR FACEBOOK GROUP Shelley.corry@scouting.org
Trail’s End Popcorn Community (507) 387‐3123
VISIT OUR WEBSITE
www.Trails-End.com Dawn Selly: Council Kernel
dmselly@gmail.com
EMAIL US:
(507) 420‐0066
Support@trails-end.com
NEED HELP? VISIT OUR FAQs:
www.Support.Trails-End.com
53Appendix: Resources
Text the keywords below to 62771 to Download.
Keyword Description
Leaders
KERNELGUIDE Popcorn Kernel Guide (PDF)
KICKOFF Unit Kickoff Presentation (PPT)
WEBINAR Link to Webinar Registration Portal
FACEBOOK Link to join the Trail's End Facebook Group
APP Link to download the Trail's End App
APPGUIDE App Quick Start Guide for Scouts (PDF)
Scouts
MYPLAN How to Sell $1,000 Social Distancing (PDF)
SCOUTFB Link to join the Trail's End Scout Parents Facebook Group
REWARDS Trail's End Rewards Flyer (PDF)
ORDERFORM Take Order Form (PDF)
In the leader portal, there is a training section that has multiple resources as well.
54Q&A
Questions
55You can also read
