TV3 NEW SEASON LINE-UP - Q4 2017 - Virgin Media Solutions
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TV3 PROGRAMMING Fancy an overnight stay in the K Club? Don’t miss our competition in this issue of Planit CARDBOARD GANGSTERS IRISH TV PREMIERE The Irish TV Premiere of arguably the biggest Irish movie in years. BLIND DATE Bursting with raw realism, BRAND NEW SERIES Cardboard Gangsters is a confident and visceral film. The brilliantly funny Al Porter Starring John Connors, a group of young Cardboard Gangsters brings the world's greatest dating attempt to gain control of the show to TV3, ready for the 21st drug trade in Darndale, chasing century. We all know how it the glorified lifestyle of money, works, exactly as before when power and sex.Love/Hate actor it dominated our Saturday night Connors, three times the lead for viewing! Each week two lucky O’Connor now, has gotten better singletons get to choose between with every film and delivers a three potential dates each - but commanding performance in his they have no idea what these strongest turn to date. dates look like as they’re hidden behind our iconic Blind Date Wall. Blind Date is set to be great fun for all the family, with laugh out loud moments to enjoy from the comfort of your couch. UEFA CHAMPIONS LEAGUE LIVE AND EXCLUSIVE IN THIS ISSUE The UEFA Champions League returns to TV3 this month for what 2 TV3 Q4 Highlights GOGGLEBOX IRELAND THE X FACTOR I'M A CELEBRITY THE PAT KENNY SHOW is sure to be our biggest season 6 3e Q4 Highlights NEW SERIES NEW SERIES NEW SERIES NEW SERIES yet. Europa League Winners, and 8 be3 Q4 Highlights fan favourites, Manchester United After two hugely successful series, The X Factor returns to TV3 this A fresh batch of celebrities are Pat is back, bigger and better, return to Europe’s top table as 10 UEFA Champions League Gogglebox Ireland returns for a September, as Simon and Co hoping to follow on from Scarlett and with the audience at the they look to become a dominate 12 Take 5: Upcoming movies heart of the programme. This European force once more, under third series with Ireland's most gear up for the biggest series Moffatt and become jungle 13 On Set with... Iain Stirling opinionated and avid TV viewers ever. Once again Simon will be royalty, as our favourite jungle brand new show comes to TV3 the leadership of The Special One, 14 Planit Meets..Al Porter giving their views on some of the joined by our very own Louis show returns to TV3 later this this September, debating the Jose Mourinho. 16 Research most memorable TV of the past Walsh, the unpredictable Nicole autumn. Ant and Dec will both be big issues and bringing peoples Premier League Champions 18 Digital week. Along with your favourite Scherzinger and the one and only returning to host another series, stories to those in power. The Chelsea and fellow Top 4 finishers Gogglebox Ireland families, friends Sharon Osbourne. Everyone's promising to be the best yet. Pat Kenny Show will have a live Tottenham, Manchester City and 20 Spot Sales studio audience as he tackles the (and twins) from the first two favourite host Dermot O’Leary Already there has been some big Liverpool will also be in Champions 24 Virgin Media Solutions series, we’ll enter the living rooms will also be returning. This year names linked to this year’s series , big stories of the day. This is Pat League action, all with realistic 25 Case Study: The Restaurant of some new faces from around Simon is looking to shake things including SATURDAYS star Vanessa Kenny at his very best, and is one chances of competing come the 26 Sponsorship News the country to see some more up, with some major changes White, former Corrie favourite to watch this autumn. knock out stages in early 2018. 27 60 seconds with: Calvin Kelly highly entertaining and sometimes including cutting the number of Craig Charles, Jamie Vardy’s wife With some fantastic spot emotional reactions to the Weekend Live Shows from 10 to Rebekah, Katie Hopkins and many 28 On set with...Matt & Ivan opportunities available now talk previous week’s telly. Gogglebox just 6, while star guest artists more! We can’t wait for this one to 29 Competition to Virgin Media Solutions about Ireland – the show that watches will perform on both days and kick off later this year. 30 One To Watch getting your brand on the ball telly for you! We can't wait to have auditions will be held at this autumn. this back on our screens! Thorpe Park. 3
TRUE LIVES SERIES THE BRAND NEW TRUE LIVES DOCUMENTARY SERIES BRINGS YOU A COLLECTION HARD-HITTING, EYE-OPENING, THOUGHT-PROVOKING AND REAL STORIES ABOUT IRISH LIVES. THE TRUE LIVES STRAND WILL COVER A RANGE OF ISSUES THAT FACE IRISH PEOPLE EVERY DAY, FROM HOUSING TO IMMIGRATION, PARENTING TO DRUG ADDICTION. THE BABYMAKERS THE REFUGEE HOTEL BRAND NEW BRAND NEW This brand new all-access four- This brand new Co-Production between BBC and TV3 tells part series follow couples and the story of Syrian refugees who have come from Greek staff through a dramatic year in GET GOD OUT OF MY PAUL WILLIAMS: THE BABY HATER and Italian Refugee camps and are being housed at the their quest to make babies. CLASSROOM BRAND NEW IRISH JIHADIS BRAND NEW BRAND NEW Abbeyfield Hotel in Ballaghaderreen, We tell the stories of couples Co Roscommon. They can expect a stay for at least 4-6 going through fertility treatment Buddhist, Denise McCormack (Red It's confirmed, ISIS extremists 33-year-old comedian, Joanne months while waiting for asylum status and permanent at the SIMS Clinic as well as Rock, Love Hate and DWTS) wants are living in Ireland. The Borough McNally 'doesn't want kids EVER... accommodation. Built at the height of the Celtic Tiger, The following the doctors and teams religion out of the classroom and Market attacks in London proved but society continuously tells her Abbeyfield Hotel is run by Jaqueline Mullen, who does her trying to make babies. Filmed is going on a mission right to the what we feared – jihadis have 'that’s wrong' and she’s sick of very best to help the residents cope with the transition to over a year, the series looks heart of the church, and state, to been living here & using Ireland being labelled a "baby hater". Ireland. Jaqueline also works with the local community, at all angles of modern-day make it happen. Denise’s boys as a base to launch attacks in Joanne is sure she won’t change many who welcome the newest residents, while others medical baby-making as well as attend a local catholic school the UK. How did this happen? her mind but in this documentary are concerned about their arrival. documenting the highs, lows and she had them baptised in How many terrorists are living she will meet the’ baby opposed’ This is a powerful doc, allowing you to see what life is and financial woes of fertility order to get them in there. She here? Are our security forces and the ‘baby obsessed’ to once really like in Ireland for these men, women and children. treatment. Prepare for a gripping bares all in this programme while really prepared to tackle them? and for all decide if motherhood emotional rollercoaster in going face to face with the Iona Could the next IS atrocity be is for her. this incredible, eye-opening Institute, Priests, parents and the on our doorstep? Paul Williams new series. Government. investigates Irish Jihadis and asks the question, how safe are we? 4 5
3e PROGRAMMING ALL NEW: ALL NEW: DATING IN THE DARK JUDGE RINDER The dating show with a difference A brand new series of Judge comes to 3e as we follow six Rinder comes to 3e this Autumn to singletons as they move into a hear more real small-claim cases. luxury countryside mansion and As ever, each show features two date each other in The Dark Room. or three different disputes with But, after getting up close and both sides presenting their version personal, will they be turned off ALL NEW & EXCLUSIVE: when the lights are turned on and ALL NEW: of the facts. After interviewing witnesses, defendants and IBIZA WEEKENDER XXL they finally get to see each other? GORDON BEHIND BARS claimants, Rinder rules on each Ibiza Weekender XXL is a brilliantly It’s a whole new world of dating! Gordon Ramsey attempts to get case with all participants agreeing structured documentary series prisoners working and paying to abide by Rinder’s decision. that provides an insight into the something back into the system, lives of holiday reps working on while giving them the right skills the magical Balearic island of to make them more employable Ibiza, and the groups of guests on their release. that come to stay with them. Gordon serves his time in HMP Based around a fixed-rid set up Brixton and sets up Bad Boys within a hotel and supported Bakery, while training a group of by excursions to party hotspots ALL NEW: prisoners who are doing time for across the island, our cameras CELEBABILITY offences including theft, burglary follow the reps every move as and robbery. The experience gives ALL NEW: This brand new hilarious they navigate their way around entertainment show pits a the prisoners the opportunity JONATHAN ROSS: a summer full of hopes, dreams, group of five friends against five ALL NEW: UPLOADED S9 to gain a nationally recognised FOOL US VEGAS loves and fears, all while dealing celebrities in a series of hilarious qualification and then puts them Each season of the internet clips The brilliant Jonathan Ross with their guests. Not for the shy rounds, all based on the unusual to work. comedy series has proven to be returns for this entertainment and retiring type, that’s for sure… skills the celebrities believe a ratings success story, which This series is a real eye-opener to extravaganza that stars the world ALL NEW: they possess. has seen it become 3e’s most life on the inside and what could famous magic double act - Penn successful home-produced brand. be a way back for many. & Teller. This spectacular show THE INSIDER: Hosted by funny man Iain Sterling, After garnering solid figures, it throws down the gauntlet to every REGGIE YATES CelebAbility is full of laugh out loud moments that will leave you was decided by the production magician from around the world Reggie Yates spends one week in rolling on the floor. This has family team to tackle a new direction to perform their most mystifying Bexar County Jail, Texas, eating, favourite written all over it! and make the programme more tricks to fool Penn & Teller. This sleeping and working alongside family-friendly. This change in style really is great fun for all the family! the inmates. America incarcerates and approach along with a new more people than any other FUN time-slot proved to be a wise one, country in the world, and the resulting in consistent high ratings JUDGE ROBERT RINDER largest population of inmates are for Uploaded. Robert joined the National Youth Theatre at housed in Texas. What is life really FACT the age of 14, alongside David Walliams and Matt Lucas, but says he gave up acting after like on the inside, and what is the real impact of being locked up in facing Benedict Cumberbatch in an audition America's criminal justice system? More 3e content is NOW available and realising he was "too good". Reggie is going to find out. on 3player. He is best friends with Benedict, and Benedict was even ordained to conduct Judge Rinder's civil partnership ceremony! 6 5 7
be3 PROGRAMMING ALL NEW: THE CHASE Bradley Walsh presents this gripping quiz challenge as four contestants pit their wits against ruthless quiz genius the Chaser, all in the hope of winning a potential prize pot worth thousands of pounds. ALL NEW: Can our contestants beat the MIDSOMER MURDERS Chaser or will they have to look at Played with an arch wit by the their smug faces when they catch charismatic Neil Dudgeon, DCI them? John Barnaby investigates murder and mystery in the green and pleasant lands of Midsomer County. From vicious rivalries ALL NEW: within the competitive cycling WENTWORTH S5 world, to unidentified flying objects sighted over Midsomer Wentworth has built a reputation for delivering a 5 THINGS YOU PROBABLY DIDN'T pastures, this otherwise peaceful ALL NEW: world with unexpected twists KNOW ABOUT MIDSOMER MURDERS... place can prove a surprisingly MISS MARPLE S3 and turns where no character lethal place to call home. is safe. The conclusion of Everyone’s favourite elderly spinster / part-time amateur series 4 left fans struggling to recover from arguably one of 1. The haunting theme tune is played by Celia Sheen on a theremin. The instrument was invented in Russia in 1919 by physicist Leon consulting detective, returns to Theremin. the most epic season finales in help friends and relatives solve TV drama history, as audiences mysterious murders. This series see Miss Marple revisits sat on the edge of their seats screaming, crying and sobbing 2. Midsomer Murders is one of the most popular drama series on television and is shown in over 200 territories worldwide. Ratings the glamorous Bertram’s Hotel in ALL NEW: LONG LOST in disbelief as they watched the have never dropped below 6 million, even when John Nettles quit the show. the heart of London, where she FAMILY AUSTRALIA show’s most iconic character once stayed as a young girl. As Bea ‘Queen Bea’ Smith being 3. Based on the BAFTA and multi Series 17 saw 12 locals strangled, 13 poisoned, 16 drowned ever, she enjoys the traditional stabbed. award-winning series, Long Lost – including one in a vat of soup! – four killed by bow and arrow décor, the impeccable service – Family comes to Oz. Presented and an unmistakable atmosphere Fans are now crazy with attacks, and six decapitated. by Chrissie Swan and Anh Do and of danger behind the highly anticipation as what to expect 4. featuring private investigator Julia Each two-hour episode takes five weeks to film and averages three polished veneer. when the world’s best prison Robson, this series will once again deaths. drama returns later this attempt to reunite close relatives autumn to be3. 5. after years of separation. It has In the hard winter months, the cast have learned to suck an ice emotional rollercoaster written all cube before any dialogue, this then hides the frostiness of the over it, and is one not to be missed. outside atmosphere. As the ice cube melts their breath becomes transparent, which works particularly well if the episode is set at a More be3 content is NOW available summer barbecue. on 3player. 8 9
SPORT SPORT This alone could prove to be the best signing UEFA of the season, capturing the man who was a mainstay and key performer in Chelsea’s CHAMPIONS LEAGUE: relentless march to the title last season. CAN MANCHESTER UNITED BECOME THE CHAMPIONS ONCE MORE...? It may seem like a life time ago for United fans since their beloved Red Devils seriously contended in the latter stages of the UEFA Champions League. But in fact, it has only been winning 3 consecutive Serie After a nervey start Jose has a couple of years since they A titles and after a mixed first given the young Swede time to limped into the Europa League, season, Pogba looks set to play a adapt to the English game, but following a 3rd place finish in their major role in United’s push across we're sure he will shine for United Champions League group, a group all competitions this time around. this season. many expected them to steamroll. Mourinho has also brought in The Verdict: Since then, Van Gaal has left, Nemanja Matić from his previous several big names have departed employers, Chelsea. This alone Jose has made some key signings and The Special One has arrived could prove to be the best signing this summer, right through the and successfully guided a new of the season, capturing the man spine of this United side, this look United in through the back who was a mainstay and key coupled with the increasing (Europa league) door to the group performer in Chelsea’s relentless experience and confidence stage of this seasons competition. march to the title last season. of some of his younger stars, Having spent over £145m in the His arrival is set to free Pogba up including Rashford, Lingard, summer Jose Mourinho has slowly to become the player Mourinho Martial and Bailly, this squad but surely put his stamp on this always intended him to be for finally look to have their swagger United team. Gone is the clubs all- his United team. A powerful ball back and being a team capable time leading goal scorer, Rooney runner, with an eye for a killer of rolling over any other, home or deemed surplus to requirements, pass and strike on goal up their away. If their start to the Premier and several more of the faces that with the worlds best. League is anything to go by, it were key to successes under Sir looks like this could be a season to Alex. Romelu Lukaku was snatched remember for Manchester United from under the noses of Chelsea fans. Jose now, almost, has the squad and is now set to lead a powerful he believes can finally once again and formidable United attack challenge not only in the Premier that look sure to eradicate the League but in the Champions scoreless draws that cost them so League. He has proved extremely many points last season. At the shrewd in the transfer market back Jose has managed to keep of late, bringing in winners and hold of the surperb shot-stopper leaders, something the United of David de Gea, while adding even recent seasons had lacked. Last more power to their back line with Summer Paul Pogba returned the arrival of Victor Lindelöf. to Old Trafford on the back of 6 10 7
MOVIES ON SET WITH... TAKE 5 Upcoming movies worth staying in for! We chatted to CelebAbility host, Iain Stirling to find out all you need to know about 1 this hilarious new 3e show. FAST & FURIOUS 7 IRISH TV PRIEMIERE The crew thought they'd left the criminal life behind. They'd defeated terrorist Owen Shaw and went their separate ways. But now, Shaw's brother, is out killing the crew one by one. 2 THE BOY NEXT DOOR IRISH TV PREMIERE A woman, separated from her unfaithful husband, falls for a younger man who has moved in next door, but their torrid affair soon takes a dangerous turn. 3 MISSION IMPOSSIBLE 5 IRISH TV PREMIERE Ethan and team take on their most impossible mission yet, eradicating the Syndicate - an International rogue organization committed to destroying the IMF. 4 Iain Iain, it’s a fantastic show, comedian David Morgan… how do you feel about it? to name a few! Stirling RIDE ALONG I’m absolutely buzzing to start CRIME COMEDY the show and find out how truly What will the celeb have to Security guard Ben must talented our celebrities are. Are actually do? prove himself to his girlfriend's celebrities fundamentally better The celebrities on this all have a brother, top police officer than members of the public? It’s silly skill or silly talent, and then James. He rides along with CelebAbility is a brand about time someone found out! they take on a member of the James on a 24-hour patrol public at that talent. So it’s kind of Atlanta. new physical comedy Who can we expect to see taking of like a raunchy Eggheads – they entertainment show part in this series of the show? take each other on and then the 5 We have loads! Vicky Pattison winner stays in the game, so it has on 3e that asks ‘are from Geordie Shore, Love Island’s that Eggheads kind of vibe. celebrities really better Olivia Buckland, Mikey North from THE GREEN MILE CLASSIC than members of the Coronation Street, TOWIE star Joey Essex, Olympic champion IT SOUNDS GREAT, The lives of guards on Death Row are affected by one of their public?’ Jade Jones, Made in Chelsea star Stephanie Pratt, actor WE CAN’T WAIT TO charges: a black man accused and presenter Joe Swash and GET HOOKED! of child murder and rape, yet who has a mysterious gift. 12 13
PLANIT MEETS... AL PORTER Blind Date IS COMING TO TV3... The hilarious Al Porter is Was it love at first sight? Or can this fantastic show to a whole front and centre as the they not stand the sight of each new generation. “To think I've other? We find out when they the opportunity to be welcomed world's greatest dating take their seats on our sofa and into people's homes each week show comes to TV3, ready tell all to Al! on TV3 for a bit of shiny, silly fun for the 21st century. is a privilege and I hope people We spoke to Al about what we love it! Most fun for me, is like my You know how it works, exactly can expect from this brand new Panto and radio work, Blind Date as before! Each week two / old series! Could he turn it on TV3 will be broad fun, family lucky singletons get to choose down? entertainment! ... between three potential dates I leaped at the chance to do it! Now, to practice saying "what's each - but they have no idea what Since I was a kid on stage in the your name, where do you come these dates look like as they’re Olympia all I've ever wanted to from?!” hidden behind our iconic Blind do was cheer people up and BLIND DATE, Date Wall. Once they've heard entertain as many people as from each of their potential possible. I remember watching suitors and have chosen their shows like Blind Date with Cilla as my Mam ironed and my Nana COMING SOON TO TV3. date they are quickly whisked off laughed and it doing just that - on a romantic getaway, to find cheering us all up!”. out a little bit more about each other. Then our two couples from It’s easy to see how excited the the previous show return tell Dublin native is, and how much us how they got on during their he’s looking forward to bringing romantic trip away. 14 15
RESEARCH Coronation TOP 10 Street Extremely popular with SHOWS FROM TV3 GROUP Housekeepers with HOME GROWN CONTENT SUPPORTING SOAPS DRIVE GROWTH IN SHARE OF VIEWING Kids and Women 2534 audiences, delivering TV3 TVR'S 36% and 39% respectively ytd TV3 Group’s share of viewing Red Rock returned in January On av. 183,000 tuned in per across January – August is up for its third season with viewing episode, delivering solid average 1 Coronation Street 12.25 figures averaging close to viewing shares against key over +56% year on year. Within this, the flagship channel TV3 200,000 viewers per episode commercial trading audiences 2 Emmerdale 9.93 is seeing share growth of +36% (197,000). This Jan-May figure like Adults 2544 (16% share), across the period. is up on av. +22% vs. the same Adults 1534 (15% share), Live: Aintree period in 2016. The season Housekeepers with Kids (over 3 Britain's Got Talent 7.91 The return of both Coronation Grand National Street and Emmerdale to the finale in May delivered on av. 14% share). coverage across the day 204,000 viewers, +21% on Pat Kenny Tonight’s second schedule played a central role in 4 Live: Aintree Grand National 7.77 reached 691,000 previous year’s 169,000 for series saw an 8% improvement driving this share increase and the finale. on average viewing numbers vs. individuals leveraging audience inheritance UEFA Europa League Final to grow viewer numbers later in Gogglebox proving to be an first series. The 1544 cohort saw 5 Live: Man Utd V Ajax 7.18 the schedule across our home even bigger hit second time audience growth of +16% driven grown entertainment/factual around. It quickly established by inheritance from 6 Diana: Our Mother 6.59 content. itself in its new Wednesday Red Rock. night 9pm slot and saw Red Rock, Gogglebox and Pat Ant & Dec's Saturday audience growth of +4% vs. 7 6.56 Kenny all returned in January Night Takeaway Diana: Season 1 performance. delivering higher viewing UEFA Champions League: Our Mother numbers than their previous 8 6.13 series in 2016. Man City V Monaco peaked at 362,000 9 The Voice Uk 5.71 individuals 10 Horse Racing 5.49 Midsomer 3e TVR'S Murders be3 TVR'S CELEBRITY The best performing 1 Celebrity Big Brother 4.28 1 Midsomer Murders 2.37 BIG BROTHER episode on the 21st Celebrity Big Brother March delivered 89k 2 Coronation Street 4.01 2 Coronation Street 2.28 final reached viewers 343,200 viewers 3 Big Brother 2017 2.86 3 The Chase 1.93 Vera 4 The Graham Norton Show 2.39 Vera delivered an 4 Vera 1.62 average viewing share International Friendly: Big Brother of 5.5% for Women Victoria 5 Germany v England 2.38 5 1.52 Over 1.4million 35-54 and 5.4% for viewers have tuned Hskprs 6 Catchphrase 2.25 into any Big Brother 6 Long Lost Family 1.52 show across 7 The Thread 2.09 June-July 7 Wentworth 1.51 Tipping Point Germany v 8 Benidorm 1.50 8 2.08 3News England friendly Viewing of the 3News at 10 has 9 Love Island 2.04 reached 36% of 9 3News at 10 1.50 Germany v England game on 22nd march Adults15+ 10 Conor McGregor 2.01 peaked at 172,000 TV Universe YTD 10 Poirot 1.50 viewers Source Top Programmes: Nielsen TAM/Consolidated data 1st January – 31st August 2017/Any day any time best episode/All Individuals 16 17
DIGITAL DIGITAL 1,667,958 streams PERFORMANCE across our platforms August 2017 81% of all plays 447,443 1,220,515 Virgin Media Player 3player 20% 80% desktop mobile Top 10 Shows 1. Coronation Street 2. Emmerdale 77% female 23% male 3. Celebrity Big Brother 4. Ireland AM 5. Love Island 6. Red Rock 598,472 Unique 7. This Morning Users 8. CBB's Bit on the Side 9. Judge Judy Virgin Media Streams – Unique Users under NDA 10. The Six O'Clock Show 18 19
SPOT SALES UEFA CHAMPIONS LEAGUE Man Utd & Liverpool are back! UEFA Champions League returns for a brand new season, which is set to be the biggest ever with six British based teams in the group stages. TV3 brings you the biggest Tuesday night action from across Europe. Packages available for all 16 Tuesday Night Matches from Aug 2017 to May 2018 13 Game Package €32,000 (Sept – May) 6 Game Package €20,000 (Sept – Dec) 8 Game Package €25,000 (Feb – May) Per Game €3,500 VOD packages €35cpm Bespoke packages available on request (+20% for PIB) Contact: sales@virginmediasolutions.ie or 01-4193314 20 21
SPOT SALES CHELTENHAM THE ROAD TO STARTS ON TV3 The 2017/2018 National Hunt season begins this November 2017 Friday 17 November 2017 1330-1600 Cheltenham Open Meeting November live on TV3 with the goal for horses, Saturday 18 November 2017 1330-1600 Cheltenham Open Meeting trainers and owners alike to be in the winners Sunday 19 November 2017 1330-1600 Cheltenham Open Meeting enclosure come March at the 2018 Cheltenham Saturday 25 November 2017 1330-1600 Haydock: Betfair Chase Festival. December 2017 Saturday 2 December 2017 1330-1600 Newbury: Hennessy Meeting Saturday 9 December 2017 1330-1600 Sandown: Tingle Creek Saturday 16 December 2017 1330-1600 Cheltenham TBC Staurday 23 December 2017 1330-1600 Ascot: Long Walk Hurdle Tuesday 26 December 2017 1300-1530 Kempton: King George 9 Meeting Package: €7,000* November Package: €3,500* December Package: €4,000* *+20% for PIB VOD Packages also Available : €10,000 spend – Q4 rate of € 25CPM €15,000 spend – Q4 rate of €20CPM Please note all VOD ads will need to be site served by TV3 Contact: sales@virginmediasolutions.ie or 01-4193314 22 23
VIRGIN MEDIA SOLUTIONS CASE STUDY The Restaurant OWN DRAMA ON TV3 This package will include the ownership of four hard-hitting Irish dramas which will air on TV3 from the end of December and into 2018. The package will give the sponsor CONTENT OPPORTUNITIES the opportunity to link its brand CAN YOUR with high quality, home produced Irish drama. Darklands is an all-new, six-part crime drama set amidst a BRAND AFFORD gang-war in Dublin's inner-city and tells the story of Damien Dunne, a 16-year-old boy in his final year of TO MISS OUT? school who dreams of becoming a professional MMA fighter. Following a successful first series, ‘Smalltown’ returns to TV3 starring CHRISTMAS OPPORTUNITIES WITH TV3 GROUP Pat Shortt and TV3’s drama ‘Red The Restaurant has been series. The Restaurant format has Product placement in The Rock’ returns in the New Year with challenging well known celebs key elements that make it very Restaurant is more than an Xposé viewer’s get a chance to 23 episodes across 2018. DRESS THE IRELAND AM SET: with a passion for food since compatible with the AFP model, opportunity for branded content attend this fabulous festive event From the makers of ‘The 2003. The format created by allowing a brand to be part of on camera, it becomes part of From the December 1st to and enjoy some hot chocolates Guarantee’, ‘The Bailout’ is a two- Vision Independent Productions the story in an organic way that the editorial flow and story of January 5th, your brand will turn and goodie bags supplied by your part drama series that tells the story (VIP) has seen actors, enhances the viewer’s experience. each episode. This was highly the Ireland AM set into a White brand. of Ireland’s government, led by broadcasters, sports stars and evident with the placement and Winter Wonderland VIP works closely with TV3 The competition will be run Brian Cowen, as it desperately tried politicians all try to become the expertise of Winesdirect.ie as Your brand will also enjoy a to avoid handing over governance to make sure the shows are across Xposé in the lead up to the head chef in the restaurant and they were called upon to pair mention in the credits of the of the economy to outsiders. promoted on all platforms along markets. serve up their menu to diners and their wines with diners’ meal show throughout the day. with a coordinated press and critics who don’t know the identity while also explaining their choice social media plan and at all stages An in show promotion running for of the famous person in the and offering their opinions and the brand are involved. In 2017 two weeks on Ireland AM while CHRISTMAS GIVING TREE: kitchen until the end of service, knowledge to the viewers. The Restaurant was sponsored the set is dressed. Your brand will take ownership of when the celebrity steps from the Similarly, when the meal and by Gas Networks Ireland with A 60’’ in show branded VT will air the beautiful Christmas Giving Tree kitchen into the dining room to exceptional product placement wine had been consumed, The every day for two weeks. within Six O’Clock Show. get their star rating. The format from Nespresso and Restaurant had the perfect after has been successfully adapted Winesdirect.ie. dinner coffee to offer its patrons The tree will be the main focus on overseas and in 2015 Chef Marco courtesy of Nespresso. CHRISTMAS MARKETS: the Six O'Clock Show Christmas Across all 6 episodes that were Pierre White joined the critics set with 24 numbered baubles on filmed in Marco Pierre Whites’, It is because of fantastic Xposé will host a two day COUNTDOWN TO table for the Irish production the tree. Gas Networks Ireland had title programme sponsors and product Christmas Market in a Dublin City CHRISTMAS on TV3. Each day one viewer will have the stings at the top and tail of each placement partners that quality Centre location in association The Restaurant is an Ad Funded AFP can be produced for the Irish chance to come on air and select a 10” Christmas checklist for three episode along with centre break with your brand. Production (AFP) on TV3. VIP has audience and TV3 look forward to bauble on the tree weeks in December which will air stings at the beginning and end Day one will see Ireland’s top developed successful AFPs like of each ad break. Adding this more successful endeavours Your brand would be mentioned at 7pm, 8pm and 9pm on TV3, press and digital influencers Super Garden on RTE and Neville’s to the pre roll stings online and in the future. during the segment and each day 3e and be3 attend the exclusive Christmas Doorstep Challenge for TV3. The the micro site developed by TV3, event. the winner and prize will be posted 9 a day for 24 days – 216 spots AFP model is much more than Talk to the Virgin Media to Six O'Clock show Facebook this partnership allowed GNI to The second day will see our thanking your brand. The 10” time stamp would reach sponsorship stings around the expand on its customer base Solutions team about how 138,000 across the 3 channels show, it allows the brands to be against Housekeepers, 263,000 integrated into the content of beyond the 674,000 customer we can bring your brand to based that existed in Ireland. For more information on sponsorship opportunities contact against individuals and 67,000 the TV show and the online and your audience this Autumn. brand@virginmediasolutions.ie against Adults 25-44. social media world around the 24 25
SPONSORSHIP NEWS INDUSTRY NEWS 60 SECONDS WITH Calvin Kelly Client Associate AV Buyer - Core Media Did you always want to work What was your very first job? in media? Working in the family butchers. I really Ever since I realised the dream just went into media to stop working of a footballer wasn’t happening, Christmas Eve in the butchers! yes. When I immersed myself in my college degree I knew that What was the first album the advertising world was where I you bought? wanted to be. 50 Cent – The Massacre. A Classic! What could you not live without? What is your favourite TV Water. But realistically, probably a TV ad of all time? Nike Samba Advert with the What was the last movie Brazilian Football team in the Airport. you went to see? So, I started in Core Media Everyone remembers this classic! Star Wars – Rogue One. I thought pretty much 2 years ago after I it was Episode 8 until the last 5 graduated from DCU with a degree What is the best part of your job? minutes…. I was very confused at in Marketing, Innovation and It’s always changing, never stagnant, the end of it. Technology. Don’t know where that and the odd party/event now and then is good, I suppose… It’s an If you took part in Celebrity Big time went, although I was warned Brother, which three Celebrities SUZUKI that time flies in this industry as industry that if you put in the hard Suzuki will sponsor family entertainment favourite The X Factor, work you can actually see the results would you like to take part with? you are always working a few Valentino Rossi, Will Ferrell and Clint in a one year deal worth a significant six figure sum. pay off first hand. SPONSORS weeks ahead of yourself! Currently Eastwood…… And Rachel Riley as a The sponsorship will see idents in and out of all commercial breaks and I am a Client Associate AV Buyer How do you unwind at surprise entrant half way through! THE X FACTOR pre-roll stings on catch-up episodes of the programme on 3player and on the in the AV team. I was interested in Virgin Media Ireland Platform. The partnership will see the launch of a unique all things media and how it really the weekend? tie in featuring legendary X Factor Talent and a series of challenges around the works so there isn’t really a better Going out with my mates mainly. recently-launched Suzuki Swift. place to start off your career in Not staying inside. Speaking about sponsoring The X Factor for 2017, Tammy Charnley – media than Core Media. General Marketing Manager Suzuki GB said; "We are delighted to be expanding our presence in Ireland, and working with IN THE TV3 and The X Factor is the perfect way for us to do this." PICTURE TV3 NEW SEASON LAUNCH 2017 XPOSÉ From May 11th until June 1st 2017 Xposé, in partnership with Vichy travelled the length and breadth of the country visiting fans from Galway, Wexford, BEAUTY BUS Limerick, Cork and Dublin in a specially converted Beauty Bus offering patrons beauty treatments from facials to make-up applications by top make-up artists using Vichy products. 22 26 27
ON SET WITH... Matt Cooper & Ivan Yates Hosts of The Tonight Show Win! An overnight stay with breakfast What dynamic do you think you nowhere close to it. I’m always newspaper editor and established How much are you looking forward to getting started on The Tonight Show? will bring to The Tonight Show? interested in other people’s expertise and insight - if not successful broadcaster. While we probably have a lot in and dinner at the stunning K Club. MATT: I have few enough set common, hopefully our different opinions - other than on Donald necessarily their opinions - and MATT: I hate waiting around to perspectives and varying opinions Trump - and I’m always looking to I’m always interested in things do something once I’ve agreed will illuminate the national find out things for myself and for that make me better informed to do it, so I would start tonight conversation. I expect I’ll be less whatever audience I’m serving. and hopefully wiser. if I could. PC that him generally, but that IVAN: The dynamic I hope to bring IVAN: Viewer engagement will he’ll be probably better informed IVAN: I’m genuinely excited to the show will firstly be based be an essential ingredient in – that never held me back before. about, co-presenting the on my life experiences of: more the programme with instant forthcoming Tonight Show than 20 years as a constituency reaction through social media on TV3, because it provides a unique platform for late-night TD (knowing the way politicians being relayed on air – especially discerning criticism/abuse of The Tonight Show, reflection on the day’s events think and operate); understanding and current affairs. This slot is rural Ireland as a former farmer the presenters. I believe the Tuesday, Wednesday show will be serious, without the well-established on the media and Minister for agriculture; entrepreneurial/business insights presenters taking themselves and Thursday at landscape and we hope it will be an appointment to watch before from developing a high-street too seriously. My own style of 11pm on TV3. retail betting operation from presentation and punditry hopes nodding off. nothing to €200 million revenues to involve self-deprecating and then going bankrupt; several humour and irreverent What are you trying to bring to years of media experience on commentary about the most this new show? radio/TV and as newspaper self-important people. MATT: Lots of things. columnist; mundane realities Enthusiasm, energy, a willingness How much are you looking of family life as a husband and to question without fear or favour forward to working with your father of four grown-up children. and to find out things that we Question: new co-host? might not know or need to know. How important do you think MATT: I always enjoy a new IVAN: Overall, our intention is to it will be to have live viewer challenge and, I hope, embrace provide an engaging, lively focus of information and debate that engagement and insights throughout the show each night? them. Blind Date comes to TV3 this autumn, IVAN: Working with Matt will cover the issues that affect people’s lives and resonate with MATT: Very. The programme is for promises to be a most interesting but who will host the show? the viewers. I never try to pretend learning curve, given his vast their current affairs needs.. to know it all, because I don’t, experience as a national Email you answer to Sophia.Powderly@virginmediasolutions.ie 28 29
Living with Lucy Lucy Kennedy Probably Pierce Morgan And if we really pushed you… because quite simply, I love him. So you’re at it again! House who were you most surprised by hopping most weekends with an in this new series? Thinking about everyone you endless list of celebs! What do Can't tell you. But it wasn't a have lived with for living with you most enjoy about it? pleasant surprise!!! Lucy, who would you most like Honestly it's my genuine love of to move in with again and why? people, arriving a stranger and Would you ever have any of your I'd move in with Shane Long roomies from this series move again cause I love his wife sometimes leaving a friend. I'm in with you? And if so who? Kayleah, we've stayed in touch totally fearless of celebrities and Defo Kellie Maloney. She's such and love the chats!!! I'm extremely nosy. I love seeing easy company and a really, really if they are just like us and they Sum up this new series of nice person. Very interesting too. usually are!!!!. Living with Lucy in 3 words? You are living with some Must see TV. From this series, who were you brilliant characters this series, most looking forward to moving but if you could choose any in with and why? celeb, who would you most like Katie Hopkins. I'm intrigued to to film a Living with Lucy with? see if I'll like the allegedly 'most hated woman in Britain'. Virgin Media Solutions Tel: +353 1 4193309 Fax: +353 1 4193317 Email: sales@virginmediasolutions.ie Got a question or comment for us? If so, please contact planit@tv3.ie. Copyright 2017 TV3 Group. All rights reserved. TV3 Group has taken reason- able care in the collation of the information contained within but cannot be held responsible for any inaccuracies. In particular, while all scheduling times and dates are correct at time of publication, these are subject to alteration without notice.
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