Troop Cookie Manager Manual - 2022-2023 Girl Scout Cookie Program Raspberry RallyTM - Girl Scouts of South Carolina
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2022–2023 Girl Scout Cookie Program®
Troop Cookie
Manager Manual
Raspberry Rally TM
New Girl Scout Cookie TM
Exclusively Sold Online
for Shipment
NEW
eBudde TM
Tech Upgrades
What's New on
Digital Cookie®
Table of Contents
See What’s Bright and New 2–3
• Welcome Troop Cookie Managers
• Raspberry Rally™ Girl Scout Cookies®
• Digital Cookie® Updates
Meet the Girl Scout Cookies® 4–5
Program Incentives 6
Cookie Program Dates 7
92% of girls
believe they are Inspire Girl Scouts to Think Like 8–9
smart enough to Cookie Entrepreneurs
become an Inspire Girl Scouts to Market Their 10–11
entrepreneur* Cookie Businesses
Cookie Booths 12–13
Connect with eBudde™ 14–15
Helpful Information and 16–17
Volunteer Action Plan
Resources at a Glance and 18
Safety Guidelines
Extra Resources 19–30
Let's Go Bright Ahead!
Girl Scout Cookie™ entrepreneurs are forces of nature.
They are bold, curious and bring a go-getter spirit to every
challenge, no matter how big or small.
Whether Girl Scouts are planning their own cookie stand
or making a splash on their Digital Cookie® pages, they
are determined to achieve their goals, and have lots
of fun doing it!
A Girl Scout’s potential to succeed is limitless—especially if they’re among the 6 in 10 girls* who
have entrepreneurial mindsets. Research has shown that these girls:
• Want to change the world and are confident in their abilities to make their mark
• Embrace challenges, take risks and see failing as an opportunity to learn and grow
• Are curious and innovative self-starters
• Excel as team players who are open to new ideas and suggestions
We’re willing to bet that you know Girl Scouts in your area—
or a whole troop—who are leaping with joy to get started,
so let’s encourage them to go bright ahead!
Here’s to You, Volunteer!
Thank you for volunteering to serve as a Troop
Cookie Manager! You’re an invaluable part of the
cookie program, and we’re here to support you with
resources, tools, tips and more. Find everything you
need for a bright season in this guide, developed in
collaboration with Girl Scouts of the USA.
Every Girl Scout has it in them to do amazing things.
With your support, they’ll rise to the challenge!
*Source: “Today's Girls, Tomorrow's Entrepreneurs” Girl Scout Research Institute, 2019
1
Welcome Troop Cookie Managers Volunteer Responsibilities First things first! Make sure you: • Are a registered Girl Scout adult volunteer • Have completed a criminal background check • Honor and live by the Girl Scout Promise and Law • Follow all policies and meet all deadlines Here’s an overview of your role and responsibilities: Before the sale: • Complete training • Complete the Volunteer Product Program Manager Agreement at https://bit.ly/3GWffpW • Identify an initial order delivery location with the Service Unit Cookie Manager (SUCM) • Schedule at least one troop meeting to inform the girls and parents about the financial literacy lessons learned through the Cookie Program During the sale: • Enter orders from girl order cards and keep eBudde up to date • Monitor online sales from eBudde • Coordinate booth sales • Arrange cookie pickups from the Cupboards and briefly store cookies until girls pick them up • Collect money from those picking up cookies, issue receipts and make frequent bank deposits After the sale: • Fill out rewards order in eBudde • Distribute girl rewards in a timely manner • Keep troop records • Celebrate with the girls
See What's Bright and New! Digital Cookie® Updates
This fun, easy-to-use platform from
NEW
Girl Scouts® lets girls customize how they
EXCLUSIVELY SOLD learn and earn by using technology in new
ONLINE FOR SHIPMENT and engaging ways—all while honing their
digital marketing skills.
Introducing Raspberry Rally Girl Scout Cookies®
TM
Here’s what you’ll find on Digital Cookie for
2022–2023:
• Integrations for in-person booths and
Let’s all cheer for Raspberry Rally, the first Girl Scout Cookie
TM TM
pre-pay/pickup options
exclusively sold online and shipped only through Digital Cookie.® • Enhanced dashboard
• Increased connectivity with eBudde for a
Cookie fans will love how Raspberry Rally adds a delightful new seamless sale
dimension of sweet and tart flavors. Girl Scouts using Digital
Learn more: girlscouts.org/digitalcookie
Cookie will love how it brings even more excitement to their cookie
business. There’s also less product for them to manage on hand as
this cookie is only available to customers via shipping.
See Pg. 5 for details.
3
2022–2023 Girl Scout Cookies ®
All our cookies have... Adventurefuls™ • Real Cocoa
Lemon-Ups®
NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS
• NO High-Fructose Corn Syrup
Indulgent brownie-inspired cookies with caramel Crispy lemon flavored cookies with inspiring
• NO Partially Hydrogenated Oils (PHOs) flavored crème and a hint of sea salt messages to lift your spirits
Approximately 15 cookies per 6.3 oz. pkg. Approximately 12 cookies per 6.2 oz. pkg.
• Zero Grams Trans Fat per Serving
• RSPO Certified (Mass Balance) Palm Oil
• Halal Certification
Trefoils® Do-si-dos® • Made with Natural Flavors
• Real Peanut Butter
Samoas® • Real Cocoa
• Real Coconut
• Whole Grain Oats
Iconic shortbread cookies inspired by Crisp cookies with caramel, coconut and dark
the original Girl Scout recipe Oatmeal sandwich cookies with peanut chocolaty stripes
Approximately 38 cookies per 9 oz. pkg. butter filling Approximately 15 cookies per 7.5 oz. pkg.
Approximately 20 cookies
per 8 oz. pkg.
Tagalongs® • Real Cocoa
• Real Peanut Butter
Thin Mints® • Made with Vegan
Ingredients
Girl Scout • Made with Natural Flavors
• Real Cocoa
• Real Cocoa S’mores®
Crispy cookies layered with peanut butter and
covered with a chocolaty coating Crisp, chocolaty cookies made with natural oil Graham sandwich
Approximately 15 cookies per 6.5 oz. pkg. of peppermint cookies with
Approximately 30 cookies per 9 oz. pkg. chocolaty and
marshmallowy
flavored filling
Approximately
16 cookies per
8.5 oz. pkg.
Toffee-tastic® • No Artificial Flavors Raspberry Rally™ • Made with
Vegan
Product formulations can change at any
NATURALLY FLAVORED WITH time. We encourage you to check the
GLUTEN-FREE Ingredients
OTHER NATURAL FLAVORS ingredient statement on each package
you purchase for the most up-to-date
Rich, buttery cookies with sweet, crunchy
Thin, crispy cookies infused with raspberry information on the ingredients contained
toffee bits
flavor, dipped in chocolaty coating in the product in that package. For more
Approximately 14 cookies per 6.7 oz. pkg.
Approximately 30 cookies per 9 oz. pkg. details, check with Little Brownie Bakers
RSPO-1106186 or visit girlscoutcookies.org.
Available NEW!
While Although the use of palm oil in Little Brownie Bakers’
Supplies Girl Scout Cookies® is limited, the palm oil used in our
Last Girl Scout products is Certified Mass Balance palm oil.
The Mass Balance System ensures that the palm oil
Little Brownie Bakers uses contributes to the production
of environmentally responsible, socially beneficial and
economically viable palm oil. For more information please
EXCLUSIVELY SOLD ONLINE FOR SHIPMENT ONLY
visit the Little Brownie Bakers website.
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to GIRL SCOUT COOKIES,®
THIN MINTS,,® TREFOILS,® GIRL SCOUT S’MORES,® LEMON-UPS,® ADVENTUREFULS,TM RASPBERRY RALLY,TM Girl Scout Cookie Program,®
Digital Cookie® and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers LLC is an official GSUSA Licensee.
The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, including SAMOAS,® TAGALONGS,® DO-SI-DOS® and
TOFFEE-TASTIC® are registered trademarks of Ferrero Group. ©2022 Ferrero Group. All Rights Reserved._052022
Introducing Our Newest Cookie!
Raspberry Rally ™
Thin, crispy cookies infused with
raspberry flavor, dipped in
chocolaty coating
What’s so special about Raspberry Rally (aside from its delicious taste)?
For the first time ever, Girl Scouts is offering a new cookie that will be exclusively sold online
for shipment.
Why are we selling the new cookie exclusively online?
There are many benefits and learning opportunities when selling an online-only product:
Simplicity
• Eliminates complexity
• Distribution to customers is effortless
• Payment is simpler
Learning for Girl Scouts
• Allows them to participate in online shopping trends
• Enables them to build relevant, omni-channel selling skills
• Allows them to build their online business
Building Consumer Excitement and Growth
• An easy way to offer a new item that keeps customer engagement
high without complicating or discontinuing existing flavors
• The opportunity to try new ideas without taking on too much risk
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, are owned by Girl Scouts of
the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are registered trademarks of
Ferrero Group. ©2022 Ferrero Group. All Rights Reserved.
5
Program Incentives
Girl Scouts of South
Carolina-Mountains to Midlands
2023 Cookie
Program Rewards Go Bright Ahead Pocket Scrunchie and Dolphin Sunrise Journal
Dolphin Mood Ring Set
220+ pkgs
Patch Mini Scrunchie Set Glitter stickers and lenticular
24+ pkgs 75+ pkgs animated bookmark included
150+ pkgs
My Personal Goal: NUMBER OF PACKAGES
Initial Order Gift of Caring and and
Rewards Rewards
For cookie orders taken from Girls will earn a:
January 2-18, 2023 girls will earn a:
Paddleboard Beach
Towel
Go Bright Ahead Coral the Dolphin and Aluminum Water 600+ pkgs
T-Shirt Super Patch Bottle and Dolphin
300+ pkgs 350+ pkgs Carabiner
400+ pkgs
or
Girl Cookie
Champion Tee 4 Pack Tickets to Greenville
275+ Initial Order pkgs Gift of Caring
(GOC) Patch Drive, Columbia Fireflies or
24+ pkgs Hooded Blanket Day at the Beach Augusta Green Jackets Game OR
750+ pkgs Beach Bag, Fashion Shades, Travel Hula Hoop, Razor Scooter and Helmet
Glow-in-the-Dark Flying Disk and Long Sleeve Tee 1150+ pkgs
950+ pkgs
or
100%
My Personal Goal
and or and
Take Action Package Custom Chaco’s OR
Adopt a Dolphin, Track a Dolphin 2023 Bar Patch & SC State Park Waterproof Bluetooth
Bracelet, and Action patch OR 6 month Pass or Georgia Aquarium OR South Speaker
75%
subscription to: HeyDoll or Kiwi Crate Carolina Aquarium Pass for 2 2500+ pkgs
1475+ pkgs 2023+ pkgs
Number of pkgs
50%
or or
Cookie Hall of One Free Week @ Camp Apple Watch OR Girl Scout Phenom Event Ticket
Number of pkgs Fame Brick OR Cruise, June 2023* Kayak Orlando, FL July 2023
2750+ pkgs 3000+ pkgs 4000+ pkgs 5000+ pkgs
All rewards are cumulative. Council reserves the right to make substitutions to the item’s color, material or size or to substitute an item of equal or greater
value due to changes or challenges in product availability.
25%
Number of pkgs Digital Cookie® Rewards Patches Patch
Rockers
Follow GSUSA and council guidelines for online marketing. Earn all 3
Set Your Goal and Make a Splash!
Cookie Techie
Keeping track of your goals is easy! Start by writing in your total Patch Bar Patches Booth Sales
Girl Scout Cookie™ package goal above the space that says 100%, and be 50+ digital pkgs 100+, 200+, 1000+, Patch
sure to include your smaller goals along the way. (Ask a grown-up to help if Dry Pouch 1500+, 2000+ pkgs 25+ pkgs
you need it.) Celebrate by coloring the water as you move bright ahead. Clicker the Mini Dolphin 350+ digital sold at a booth sale
150+ digital pkgs pkgs
* The cruise is a group trip for those who qualify. The date will be announced in the Spring for a June 2023
departure. If you are not available to attend once the date is announced, you will need to choose the camp reward.
6
2023 Cookie Program Dates
January 2 Girl Scout Cookie Program begins
Initial order period of Girl Scout Cookie Program ends–
January 18
GIRLS CONTINUE TO TAKE ORDERS
January 19 Girl orders due to Troop Cookie Manager
Initial order, Early Recognition order, Troop Base Proceeds,
January 20
Delivery Station information, Parent Permission Slips
January 16 at 12:00 p.m.–
Round 1 of council managed booth selections
January 17 at 11:00 a.m.
January 17 at 12:00 p.m.–
Round 2 of council managed booth selection
January 18 at 11:00 a.m.
January 18 at 12:00 p.m.–
Round 3 of council managed booth selections
January 19 at 11:00 a.m.
January 19 at 12:00 p.m.–
Round 4 of council managed booth selections
January 20 at 11:00 a.m.
January 21–March 5 Council managed booths open first come, first served
February 4-9 Cookie delivery to Troops and SU
February 5 at 11:00 p.m. First Planned order due in eBudde
February 10–March 5 Direct/Cookie Booth Sales
February 12 at 11:00 p.m. Second Planned Order due in eBudde
February 19 at 11:00 p.m. Third Planned Order due in eBudde
Deadline to notify the council if need to adjust ACH draw for
February 20
February 22 by emailing customercare@gssc-mm.org
40% OR MORE of troop’s initial order (amount due to council)
February 22
will be pulled from troop account by ACH
February 26 at 11:00 p.m. Fourth Planned Order due in eBudde
February 27 Digital Cookies Shipped orders begin
March 3-5 National Girl Scout Cookie Weekend
March 5 In-person Girl Scout Cookie Program (Girl Delivered & Booth Sales) Ends
Deadline to notify the council if need to adjust ACH draw for
March 6
March 8 by emailing customercare@gssc-mm.org
March 6 Girl money due to Troop Cookie Manager
March 8 Final ACH draw for balance due
March 12 Girl Scout Birthday!
March 17 Digital Cookies Shipped orders end
March 19 Main recognition order submitted in eBudde
March 24 All troop final paperwork due to SUCM
7
Skills Development
The Girl Scout Cookie Program® helps
girls develop real-world skills in five
essential areas:
1 Goal Setting
Girl Scouts learn how to set goals
and create a plan to reach them.
How You Can Help: Encourage them
to set incremental, achievable
goals. Work with them to break
down their goals into small,
frequent wins, such as
Inspire weekly challenges.
2 Decision Making
Girl Scouts to Girl Scouts learn how to make
decisions on their own and as
Think Like a team.
How You Can Help: Talk about how they plan
Cookie Entrepreneurs to spend the troop's cookie earnings.
3 Money Management
Girl Scouts learn to create a budget and
handle money.
How You Can Help: Build on their interest in
learning to manage all facets of the cookie
business, such as creating a budget to fund a
troop experience or figuring out the percentage
of customers who selected the donation option.
4 People Skills
Girl Scouts find their voices and build confidence
through customer interactions.
How You Can Help: Ask them about new marketing
ideas they want to try. They can discuss how to
tailor their cookie pitch to achieve their goals.
5 Business Ethics
Girl Scouts learn to act ethically, both in
business and life.
How You Can Help: Talk to them about the
importance of delivering on their promise to
customers. They can also consider offering a
cookie donation option.
Certificates and Patches
How can you inspire Girl Scouts to go
bright ahead? Recognize their hard work
with a certificate or patch at any point
in the season, from the earliest planning
meetings through the booth phase.
Learn more:
• gssc-mm.org
• LittleBrownie.com/volunteers
8Cookie Business Badges Getting Families Involved
Girl Scouts can earn Cookie Business The Girl Scout Cookie Program® is a
NEW badges by completing requirements that team effort, and families play a major role.
help them develop new skills as they learn With the support, assistance and
and grow their businesses. encouragement of their family, there's
Badges are official Girl Scouts no stopping a Girl Scout!
Check out the
of the USA recognitions that
NEW
can be placed on the front of Cookie Business
their Girl Scout uniforms. and Financial
Literacy badges!
Learn more:
• gssc-mm.org
• girlscouts.org/cookiebadges
• girlscouts.org/en/members/for-girl-scouts/
badges-journeys-awards/badge-explorer.html
• girlscoutcookies.org/troopleaders for
poster download
The Girl Scout Leadership To inspire Girl Scouts and their families, check out
Experience these helpful resources:
Cookie Entrepreneur Family Pins
Here are just a few ways the cookie Families can support their Girl Scouts in learning
program helps girls learn business, the the five skills while encouraging them to think like
entrepreneurs. Families can earn a different pin
Girl Scout way:
every year.
Girl-Led
Cookie Program Family Meeting Guides
Girl Scouts take the lead in their budget, plans and
Plan a fun and informative family meeting using
marketing techniques.
these guides, which include resources tailored to
each Girl Scout grade level.
Cooperative Learning
Girl Scouts work together to set their goals, decide
Learn more:
how to use their money as a team and overcome
• girlscoutcookies.org/troopleaders
hurdles along the way.
• girlscoutcookies.org/entrepreneurfamily
Learning by Doing
Real-life, hands-on activities help girls see how
Digital Marketing Tips for
their experiences as cookie entrepreneurs can Cookie Entrepreneurs and Families
translate to their own career or business. Cookie Family Connection Guide
Cookie Program Guide for Parents, Caregivers, and Families
The Girl Scout Cookie Program® offers girls unique FIVE STEPS TO EARN YOUR
Junior Pins
opportunities to engage in online marketing and sales as they Safety tip: Girls of all ages should partner
with their parents or guardians to develop a
Learn more:
learn about ecommerce and how to think like entrepreneurs.
plan to safely market their business online.
Although your parent/guardian should do the
Follow these four steps as you run your cookie business, and YEAR 1
posting for you if you’re under age 13, all girls
take your marketing efforts to the next level by going online
Check
using your Digital Cookie® or Smart Cookie website and off the should
social boxes haveasa hands-on role in marketing
you complete each their
activity with your family—
cookie business.
media platforms. you can earn a different pin each year! Adults, look for the throughout
Virtual Meeting Tips
for special ways you can help!
• girlscoutcookies.org/troopleaders
YEAR 2
1. As you set goals for your cookie business, think about how digital marketing can help
Having a virtual cookie family meeting
you is a great
meet them. waycustomers
Imagine to connect withcommunity
in your 1.families. Here
who are
Strategize some
your
may tips atoGirl
notsales.
know TalkScout. Expand
with your family to figure out a
support your virtual experience.
your reach by sharing your secure Digital Cookie or Smart Cookie link to reach them. Be sure to: The path to success.
realistic goal of how many cookies you think you can sell, then set a
second goal focused on your sales method—like how many packages Goal setting isn’t only about
• Be honest. Yes, the Girl Scout Law also applies to your sales technique! From your Digital Cookie or Smart Cookie
you’ll sell digitally or how many customers you can upsell. numbers—it can also be about
Welcome, families! Preparing for the meeting: site to your digital marketing campaigns, be honest, straightforward, and approachable as you write about your
sales strategy. Help her think
The cookie program gives your Girl Scout the ability to power unique opportunities and adventures cookie business.
My troop goal is __________ packages so we can _________________________
for herself and her troop while learning to think like an entrepreneur. And you’re key to herasuccess. • Create a sense of urgency. After all, Girl Scout Cookie season only comes around once a year! Countdowns to the through all the different ways
• Select meeting platform
last dates to order are a great motivator for driving sales. Use language that will she could make a sale, then
With the support, assistance, and encouragement of her family, there’s no stoppingthat a Girl
willScout!
allow you to use ________________________________________________________________________.
encourage potential customers to buy from you right now. Safety tip: Make sure your
video and share your• Makescreen, create a goal for one of them.
an impression. Use clear, eye-catching photos in your marketing
Why should my Girl Scout participate in the Girl Scout Cookie Program? so you can show everyone My personal goal is _________marketing
materials. This may include pictures of the different cookies you’re selling,
packages, materials
and my don’t
strategic goal is __________.
reveal your personal contact
the resources you’re yourself in your Girl Scout uniform, or something tied to your goal. If you plan to information (like your address,
discussing and have an _______________ packages
Cookie Goal Tracker
use your cookie earnings to go camping, tell your customers about it to show school, or last name) or your
Girl Scouts have an entrepreneurial edge when it comes to mindset interactiveand interest!
Junior Cookie Program
meeting. that the cookie program powers amazing girl-led adventures! 2. Learn from the cookie past. booth location.
If you’ve sold Girl Scout Cookies
• Ensure participants have
• Highlight special features or products. Share the top-selling cookies in your _______________ packages
before, think about what worked and what could have gone better. If this
lineupofor any special varieties. Do you have a new flavor available for purchase?
physical or digital copies
91%
Family Meeting Guide
isthat
yourThin
first time,areask a Girl
withScout
vegan who knows the ropes to tell you about _______________ packages
important documentsHow about a gluten-free option? Do your customers know Mints made ingredients?
79% 71% the meeting.
before
• Use a clear and prominent call to action. Share your goal herand
experience.
exactly what Make an “action plan” that includes everything you’ll
35% your customer can do to help you achieve it. _______________ packages
somewhat • Download fun virtual meeting need to run your cookie business.
interested ©2021 Girl Scouts of the USA. All rights reserved
43%
For Troop Cookie Managers and Troop Leaders 52% somewhat
backgrounds available on
16
_______________ packages
interested ■ girlscoutcookies.org/
Girl Scouts
Running the meeting:
56% troopleaders and your baker _______________ packages
very ■ website.
Non-Girl Scouts
Your go-to guide for engaging girls and families interested 28%
very
• Have girls and parents introduce themselves _______________ packages
in their Girl Scout Cookie Program® experience interested at the start of the meeting. Mute participants
and call on them one by one.
Have an entrepreneurial Interested in being • For planning sessions for younger girls,
mindset an entrepreneur pause the meeting and let girls and parents
talk to one another about things the girls
would like to do this year. Have girls draw
pictures of their ideas while parents tune
back in to the adult portion.
8 • For planning sessions for older girls, have the
girls plan ahead of time so they’re prepared Step back. Girls feel the greatest
to present their plans to all families as they
sense of pride when they have
listen to important deadlines and guidelines
ownership over their sales and get to
for running their cookie businesses.
• Near the end of the meeting, let the girls flex their decision-making skills. So feel free to
present their ideas with support from their give feedback, but make sure you let her come
families. Ask girls to present and make a list up with the plan herself.
of all the ideas so girls can vote.
• Pause the meeting to allow girls and parents 14
to start the Cookie Entrepreneur Family pin
activity sheet.
7
9Bright ideas abound!
Whether girls decide to set up
shop digitally or in-person—
or a combination or both!—
the possibilities
are endless.
Ways to Participate
Digitally
Texting or Phoning Friends
and Family
This is a great way to help girls feel comfortable
connecting with cookie customers. Experienced
entrepreneurs with busy schedules can also
benefit from this option.
Digital Cookie®
Girl Scouts can ship cookies straight to
customers, accept orders for donations or have
local customers schedule an in-person delivery.
Here’s another bright feature: They can sell the
new Raspberry Rally™ as the first-ever Girl Scout
Inspire Girl Scouts Cookie™ to be offered exclusively online for
direct shipping only.
to Market Their Social Channels
Cookie Businesses Social media offers teen girls the opportunity to
reach their goals while building digital skills at
the same time. Find ready-made cookie graphics,
announcements and other social resources for
promoting their cookie businesses on
LittleBrownie.com and girlscoutcookies.org.
Get inspired by the bright stories of
Girl Scouts and volunteers!
Visit girlscouts.org/poweredbycookies.
FOLLOW GIRL SCOUTS®
facebook.com/girlscoutsusa
instagram.com/girlscouts
twitter.com/girlscouts
FOLLOW LITTLE BROWNIE BAKERS®
facebook.com/littlebrowniebakers
FOLLOW SAMOAS®
facebook.com/samoascookies
instagram.com/samoas_cookies
twitter.com/samoascookies
10Girl Scouts’ Online Safety
Resources
Girl Scouts and their supervising parent/
guardian must read, agree to and abide
by the Girl Scout Internet Safety Pledge,
the Digital Cookie Pledge and the
Options for In-Person Supplemental Safety Tips for Online
Marketing before engaging in online
Participation
marketing and sales efforts through the
cookie program. You’ll find all of these
If your troop is planning in-person cookie documents—and everything else you
sales events, there are lots of ways they need—in Safety Activity Checkpoints at
can creatively rise to the occasion! https://bit.ly/3TKf WWa
Here are just a few ideas to get started:
Door-to-Door
Girl Scouts can stay local and sell in their
neighborhoods—and use door hangers and
business cards for customers who aren’t home.
They’ll also grow their people skills by meeting
new neighbors (with the necessary adult
supervision, of course.)
Cookie Stands
Would your Girl Scouts feel more comfortable on
their own turf? Cookie stands, much like
lemonade stands, are set up in front of a residence Learn more:
on private property, where they’ll market their • girlscoutcookies.org/troopleaders
cookies to customers in their neighborhood. • LittleBrownie.com/social-resources
• Get info from your Service Unit Cookie
Cookie Booths Manager regarding approved methods of
Troops or groups of Girl Scouts work together delivery. Safety resources are available at
to market their cookies outside a preapproved girlscoutcookies.org/troopleaders.
location (like a grocery store, bank, mall or even a • girlscouts.org/cookiebadges
drive-thru booth in a parking lot) where they can • girlscouts.org/digitalcookie
practice their business skills with new customers.
Cookie booths must be coordinated by Service Unit
Essential Volunteer Safety Information
Cookie Managers or the council. Booths may only
Review Volunteer Essentials and Safety Activity
happen at council-approved locations and must be
Checkpoints. You’ll get just about everything
legally open to, accessible, and safe for all girls and
you need, including basic facts, forms and tips
potential customers. For more details, review pages
for planning outdoor activities, managing troop
10-11 of this guide.
finances, promoting safety, arranging trips and
selling cookies.
In-Person Cookie Sale Guide
Use the tools and tips in this action planner to
help girls organize booths for
both in-person and virtual
cookie sales. You'll find
resources to support a wide
range of selling environments,
from DIY workplace order
stations to customizable
social media posts.
11Cookie Booths
A cookie booth is set up by a Girl Scout troop to sell Girl Scout Cookies directly to customers who were
not solicited during door-to-door sales. Booth sales begin February 10.
The council will arrange cookie booths at select businesses to ensure fair and consistent procedures/
guidelines are given to all troops throughout the council’s 22 county jurisdiction. The list of these
businesses will be provided to the Service Unit Cookie Managers. Troops and Service Unit Booth Sale
Coordinators are not to contact these businesses unless requested by council staff. Some businesses may
not be on the list at the opening of the lottery but will be added as confirmation is received.
Occasionally, businesses will cancel even after confirming. You will be notified by the product program
department if a business cancels a council managed booth. If you have scheduled a council managed
cookie booth that is cancelled, your Service Unit Cookie Manager can help you to find another booth
opportunity. If you can’t hold a scheduled booth, you must also release it in the system, allowing other
booths to pick up the booth if they would like to do so.
If you have a public place where you would like to set up a cookie booth, contact your SUCM to assist you.
DO NOT solicit a booth on your own. The SUCM will solicit the booth to ensure that businesses/retailers
are not inundated with requests. This will also ensure that no troop holds a monopoly on a location for
the entire sale and that booths are geographically dispersed. Neither parents nor troops may set up
booths without going through the SUCM.
Please remember that you are setting an example, not only for your troop but for Girl Scouts as an
organization. For more info on booth sales, go to eBudde, gssc-mm.org under Cookies, or girlscouts.org
Cookie Booth Preparation
Cookie Booth Tips: How to have a successful Cookie Booth:
• Have each parent sign a parental permission • Bring an adequate amount of cookies by
slip for their girls and have a complete Health adding average sales by variety from the
History Form for all girls. existing LBB booklet.
• Take a card table and chairs (for adults only). • Make an attractive table display to invite
• Keep booth times age appropriate. customer interest.
• Take a money box and change (about $100 in • Prepare a troop goal poster and display it
change consisting of $20 in ones, $40 in fives, at your booth. Customers love to help girls
$40 in tens). reach their goals! Update the poster as
• Take enough cookies to sell. packages are sold.
• Count packages and money BEFORE and • DO NOT accept large bills—if you do so,
after the cookie booth begins and ends and use a counterfeit pen. Your troop will be
enter information on a booth tally sheet responsible for any counterfeit bills collected.
and place the tally sheet in the cash box (a
sample Booth Tally Sheet can be found under
Resources at gssc-mm.org). Keep track of
girls who worked the cookie booth.
• During the booth sale, write down any
packages that are opened for samples on
back of tally sheet.
• REMEMBER to keep money/money box out
of sight at all timesPhysical Cookie Booths
Cookie Booth Tips to Share with Girls & Parents Physical Cookie Booth Basics
• If you are the first troop at a booth sale site, always • Booth sales shifts are different lengths of time.
check in with the store manager before setting up Please remember that your shift begins at the
your cookie booth to let them know you are there allotted time and ends at the allotted time. Please
and to verify you are setting up in the right place. plan to pack up your booth 10-15 minutes before
• Do not ask the place of business for change. your shift is complete so that you are done when
• Make eye contact with the customer and ask, your shift is complete.
“Would you like to purchase Girl Scout Cookies?” Be • Have at least two adults on site at all times. NO
prepared to share your troop goal and how proceeds ADULT-ONLY BOOTHS.
will be used. • Adults should be attentive to the girls at all times.
• Always thank the customer, whether or not a Keep electronic devices out of sight
purchase is made. • Have at least two girls (buddy system) at each booth
• Ask customers on their way out of the place of at all times and no more than four girls
business. Never badger customers. • Girls should do the selling and handling the money
• Secure your money to prevent loss and/or theft. (age-appropriate skill builder). Adults should
Have the Emergency Procedures card on hand. You supervise younger girls.
can get this from your troop leader. • If it is raining or very hot, set up a canopy. Do not set
• Troops should purchase a counterfeit detection pen up inside the store unless you have permission from
and to teach girls the skill of checking for counterfeit the store manager. Dress for the weather and bring
bills (DO NOT ACCEPT $50 or $100 bills). appropriate items (ear muffs, hand warmers).
• The Troop Booth link can be displayed on a poster • Do not keep your car at the booth site. It should be
at the booth instructing customers to order online moved immediately after unloading/loading.
at that time or while they shop. They pay by credit • Checks must be made payable to GSSC-MM, if your
card—then stop by the booth on their way out of the troop made the decison to accept check
store for touchless pickup of their order. • Credit Cards are accepted.
• Girls should never play at the booth, run into the
parking lot either to ask customer to purchase
cookies or to play.
• Girls should be identifiable as Girl Scouts by wearing
a membership pin, official uniform, tunic, sash or
vest, or other Girl Scout clothing.
• Keep cookies out of the sun and/or rain.
• CLEAN UP BEFORE YOU LEAVE and take your trash
and empty cases with you. Remember, a Girl Scout
always leaves the place cleaner than she found it!
• Your troop is financially responsible for all cookies
signed out to the troop. If you have problems selling
the cookies, please contact your Service Unit Cookie
Manager immediately. Do not wait until the end of
the sale to inform your SUCM.
• Not Allowed: Pets, tagalongs (younger/older siblings);
adults or girls smoking or vaping; or other food or
chewing gum.
13Connect with eBudde
TM
App Basics
A must-have for Girl Scout Cookie™ volunteers, the eBudde cookie management system
offers calendar reminders, reports, training and much more—on either your desktop or
mobile device. It’s also where sales are recorded so girls can receive their rewards.
Here are some quick steps to get you started:
• Download the eBudde app wherever you typically search for apps
• After your Service Unit Manager grants you access, look for a welcome email with
a link and login information
• Set up your troop—in this step, you’ll enter your troop’s package goal and edit your
troop’s rewards settings
• Explore the dashboard on both the desktop and app versions, where you’ll find
messages and links to tools and resources you’ll need throughout the seasonEnhancements for 2022–2023
The digital world is changing fast. That’s
why eBudde™ is engineered to keep you
moving at the speed of Girl Scouts.
This year, Little Brownie
Bakers® is planning several
enhancements to the
cookie management
system to improve
performance, speed and usability. These
Simplicity at
include security updates, a simplified No matter how the
your fingertips!
troop user experience and—of course— digital landscape
the addition of new, shipped only evolves, or where
Raspberry Rally™ Girl Scout Cookies®! you’re at in the
Girl Scout Cookie Season,
Updates are also underway to offer you eBudde will stay bright at the center.
more visibility into important information
while you’re on the go. Key areas are
Learn more at LittleBrownie.com/volunteers.
delivery agents, cupboards, reports,
rewards and the booth scheduler.
15Helpful Information
Cookie Delivery Day
Your SUCM should have announced the date the cookies will be delivered to your area; OR if you are receiving an
order of 300+ cases, you should have received email from the Cookie Delivery Agent (CDA). Please respond promptly
to the CDA email notifying you of delivery date/time. If you are unable to receive cookies on the date/time specified
by the CDA, please recruit a trusted friend/family member/neighbor to accept the cookies on your behalf.
Remember
• All initial cookie orders must be picked up/received on delivery day.
• All cookies delivered/picked up and signed for are your troop’s responsibility. Cookies cannot be returned.
• Do not accept or sign for any damaged cases of cookies. The delivery agent is responsible for replacing
damaged cases if you call it to their attention.
• Count and recount order before signing (you are responsible for all cookies listed on any receipt you sign).
• If you have a combined troop delivery:
• All troops are responsible for that delivery count;
• All troop representatives must sign-off on the delivery ticket, if possible;
• Disperse cookies out to each troop to ensure total and individual count is correct
• Receive individual receipts prior to departing the delivery site
Once girls have received their cookies, they may begin delivering the cookies to customers. Extra cookies may not be
picked up at Cupboards until Thursday, February 9.
Troop Proceeds Structure • If the troop chooses to opt out of receiving
Girl Scout troops receive proceeds from the Girl Scout recognitions, the SUCM must be informed of this
Cookie Program to help cover the cost of Girl Scouting. choice via email by January 17. This option must be
Troop proceeds are calculated on a Per Girl Average (PGA) voted on by the girls in the older girl troop and if it is
of girls selling. The more cookies your troop sells, the more a troop which contains more than one Girl Scout level,
money your troop earns for each box sold. the troop must declare their level according to the level
Proceeds with Incentives (PGA Based) of the largest number of girls in their troop
• Once the troop chooses their preferred option, the
PGA $ per pkg
troop base proceeds plan cannot be changed. However,
1–274 $0.65 ALL troops must create a main recognitions order in
275–364 $0.75 eBudde to receive patches.
365+ $0.85 Troop Bonus
Criteria $ per pkg
Proceeds Only Option (Available to Girl Scout Cadette,
• Renew 80% of girls & 80%
Senior, and Ambassador troops, and multi-level troops who
of adults by May 31, 2022
have a majority of older girls in the troop) • Complete Troop Financial $0.02
PGA Based: by June 15, 2022
PGA $ per pkg 80% of girls in troop
$0.02
participate in Digital Sales
1–274 $0.70
Troop participated in Fall
275–364 $0.80 $0.02
Product Program in 2022
365+ $0.90
Troop Cookie Manager Reward
As a reward, if the troop has a 10% package increase in sales
over the previous year or NEW troops who meet the 275+
Per Girl Average Troop Cookie Managers will receive a gift.
16Cookie Varieties Average Sales per Cookie Variety
Girl Scout Cookies® are $5/package for core Deciding how many packages to order for booth sales isn’t
varieties and $6/package for gluten-free cookies. an exact science, but here are average sales per cookie
Core: variety* to give you an idea of how many to order:
Thin Mints® 26%
❧ Thin Mints® ❧ Lemon-Ups®
Samoas® 19%
Tagalongs® 14%
❧ Samoas®
❧ Adventurefuls™
Trefoils® 8%
Do-si-dos® 9%
❧ Tagalongs®
❧ Girl Scout
S’mores® Lemon-Ups® 7%
Girl Scout S’mores® 5%
❧ Trefoils®
❧ Raspberry Rally™ Toffee-tastic® 3%
(Exclusively Sold Adventurefuls™ 9%
❧ Do-si-dos®
Online for Shipment)
This season’s Raspberry Rally™ cookie will be
Specialty:
offered exclusively online for direct shipping only.
❧ Toffee-tastic®
(Gluten-Free)
*Data from 2020-2021 Girl Scout Cookie Season
Volunteer Action Plan
The first step to a successful Girl Scout Cookie
Season is to plan for it. Use the space below to
map out the info you need to support girls as
they go bright ahead, while having lots of fun!
Primary Contacts Key Dates
eBudde™ Sign-Up Info
Key Actions
Thank you for all you do as a Girl Scout Cookie™ volunteer to support girls!
17Resources at a Glance
Girl Scouts of the USA Little Brownie Bakers®
About Girl Scout Cookies® Cookie History, FAQs and Nutrition Information
girlscouts.org LittleBrownie.com
Troop Leader Resources eBudde™ App
girlscoutcookies.org/troopleaders LittleBrownie.com/volunteers and wherever
Cookie Business Badges you download apps
girlscouts.org/cookiebadges FAQs
Cookie Entrepreneur Family Pin LittleBrownie.com/pages/faq
girlscouts.org/entrepreneurfamily Go Bright Ahead Toolkit
Cookie Family Connection Guide LittleBrownie.com/volunteers
girlscoutcookies.org/troopleaders Girl Scouts® Built by Me Cookie Planner
Cookie Program Family Meeting Guides LittleBrownie.com/volunteers
girlscoutcookies.org/troopleaders Girl Scouts® Cookie Captains
Digital Cookie® Platform LittleBrownie.com/teens
girlscouts.org/digitalcookie Girl Scouts® Cookie Rookies
Digital Marketing Tips for Cookie Entrepreneurs LittleBrownie.com/girls
girlscoutcookies.org/digitalmarketingtips Girl Scouts® My Cookie Friend
Virtual Cookie Booth Guide LittleBrownie.com/volunteers
girlscoutcookies.org/troopleaders Goal-setting Activities and Tips
Volunteer Essentials LittleBrownie.com
https://bit.ly/3gtqIm0 Also on girlscouts.org
In-Person Cookie Sale Guide
LittleBrownie.com/volunteers
Little Brownie Family Guide
LittleBrownie.com/families
Girl Scouts’ Safety Guidelines Social Media Tools and Graphics
LittleBrownie.com/social-resources
girlscoutcookies.org/troopleaders
One of the most essential steps you can take to Resources for Girls
go bright ahead this season is to review all safety LittleBrownie.com/girls
guidelines with troop members and their parents Resources for Teens
or guardians. LittleBrownie.com/teens
• Digital Marketing Tips for Cookie Virtual Cookie Sales Tools
Entrepreneurs and Families LittleBrownie.com/volunteers
• Practical Tips for Parents
• Safety Tips for Product Sales
• Review these documents here: Need Inspiration?
https://bit.ly/3AV90i2 Find us on Pinterest for quick,
easy and exciting ways to
• Review Volunteer Essentials and make the Girl Scout
Safety Activity Checkpoints here: FOLLOW
Cookie Program® a success.
https://bit.ly/3gtqIm0 Little Brownie
Bakers®
Find information about Girl Scouts' safety on Pinterest
resources and more: @lbbakers
• girlscoutcookies.org/digitalmarketingtips
• girlscouts.org
• gssc-mm.org
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, are owned by
Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks,
are registered trademarks of Ferrero Group. ©2022 Ferrero Group. All Rights Reserved. 051122Conducting a Family Meeting
Try a Sample Agenda
As the Troop Cookie Manager (TCM), you are responsible for informing the girls and parents in your troop about the Girl
Scout Cookie Program. Set your informational date and make it FUN! The more fun you make it, the more motivated your
girls (and families) will be. When thinking about what you would like to cover during your cookie informational session,
remember there may be parents who have never participated in the Girl Scout Cookie Program and some who have
participated for multiple years.
Sample Parent/Girl Agenda
Benefits of participating in the cookie program Cookie Money
• Five key skills that will serve girls for life: goal setting, • All cookies must be signed for by a parent/guardian
decision making, money management, people skills, • The parent/guardian signing for the cookies is
and business ethics accepting financial responsibility for those cookies
• Troop proceeds • All money earned through the Girl Scout Cookie
• Girl recognitions Program is earned by the troop and cannot be held in
Setting troop and individual sales goals a girl’s name
• Work with the troop leader to help girls set a troop • Customers can order online and select girl delivery
goal based on what they want to accomplish with • They can choose to pre-pay by card or pay attime of
their proceeds delivery (Verify if order has been paid before delivery)
• Encourage girls to set their own goal based on their Procedures for accepting checks
troop goal The council recommends that no checks are
Safety accepted. If a troop chooses to take checks from
• Review Safety Activity Checkpoints and talk about friends, family, and/or other customers, we strongly
how girls can sell safely recommend you do the following:
• Checks should be made payable to GSSC-MM
Important Dates • The following is required: name, address, phone
• Start and end dates number, and driver’s license number along with
• What’s due when (how often money will be collected) expiration date and gender from the license. Write in
• When cookies will be available any missing information on the front of the check
• Initial orders and additional orders • No counter checks or starter checks from newly
The Cookies! opened accounts should be accepted at any time
• $5.00 per package for the core varieties • Deposit checks as quickly as possible
• Gluten Free cookies are available for $6.00 If you encounter issues with returned checks,you can
• Girls can use eBudde to take orders directly from reach out to the council for guidance
customers Other
• Remind parents they cannot return unsold cookies • Importance of parent/guardian support
Using Digital Tools • Don’t overcommit when placing an order for cookies
• Visit eBudde where girls can enter their goals and • Cookies for Soldiers–Girls selling 24 or more packages
register to do online marketing of Gift of Caring cookies will earn the patch
Cookie Booths
• Where, when, and how many cookie booths your
troop wants to do
• Being courteous and polite
• Booth sale etiquette
• Volunteers needed and their responsibilities
19The Initial Order is Due
Submit your order by January 20 or as specified by SUCM
• Collect all order cards from girls by January 19
• Notify Service Unit Cookie Manager (SUCM) of your choice of troop base proceeds plan via email no later
than January 20. Troop base proceeds plan cannot be changed after initial order has been submitted
• Enter your girl’s initial order and create early recognition order (for girls who earned their 275+ PGA t-shirt
early recognition–earned only between January 2-18)
• Contact information (Troop Cookie Manager and Primary Troop Leader) is correct
• Fill out delivery station information (if 300+ cases) and turn-in to SUCM by January 20 or date set by SUCM
• Turn in ALL Parent Permission Forms. Complete the ACH Authorization form at https://bit.ly/3GWm7ne
and upload a copy of a voided check for the troop account or a letter from the bank with all routing info
Initial Order Delivery
• Troops with an initial order under 300 cases will be combined with another troop or delivered to a joint
location
• Troops with an initial order of 300 cases or more will be delivered to a location of their choice. Troops must
provide complete delivery station information (include the address and a brief description of the delivery site
as well as contact information, email address and name of the person signing for the cookies) to the SUCM
by the initial order deadline
• NO SPECIFIC DELIVERY DATES/TIMES WILL BE ACCEPTED
• Delivery sites must have NO restrictions (time/date/location)
Initial Order is in–Now What?
• Encourage your girls to continue taking orders!
• Determine how your troop is doing reaching your troop goal. Keep your Troop Goal Chart current as a visual
aid to the girls.
• Plan cookie booths for your troop through the service unit or council-managed businesses/retailers
• Prepare to receive your cookies at your selected delivery station
• Plan for help from parents and have sufficient vehicle space to transport cookies safely
20Planned Orders & Home Delivery
Planned Orders are required when picking up cookies at the Cupboards (except Saturdays–variety based on availability).
What is a Planned Order?
A planned order allows troops to pick-up orders at a pre-designated day and time at a specific Cupboard location. Planned
orders are guaranteed available with the stipulation that delivery trucks are able to re-stock the Cupboards. Please keep in
mind that supply chain issues and weather from all over the state AND country can affect delivery time. Troops that DO
NOT place a planned order must wait until Saturday to pick up cookies. There are no guarantees on cookies available at the
Cupboard on Saturday. Saturday availability is first come, first served.
Troops are not financially responsible for planned orders until they have been picked up and receipted. Planned orders that
are not picked up will not be available on subsequent days.
Planned orders must be entered into eBudde by the designated date/time in order to guarantee availability of cookie
varieties at the Pods/Trucks. Planned orders that are not picked up will be returned to inventory.
All Cupboards will not be open for all planned order dates. Please note, some Cupboards in outlying areas may close before
the end of the sale. Please check eBudde for available Cupboard Orders.
There are four (4) Planned Order dates. Planned Orders must be entered by 11:00 p.m. on the dates below:
Sunday, February 5
Pickup: Thursday, February 9, OR Friday, February 10
Sunday, February 12
Pickup: Thursday, February 16, OR Friday, February 17
Sunday, February 19
Pickup: Thursday, February 23, OR Friday, February 24
Sunday, February 25
Pickup: Thursday, February 29, OR Friday, March 1
(Last chance for a Planned Order)
Planned Orders are NOT required for a Saturday pick-up.
Home Delivery for 300+ Cases:
Beginning February 13, orders for 300+ cases may be placed for a home delivery. Pleasevisit www.gssc-mm.org under
Cookies+>Resources for the home delivery cookie order form.Orders must be placed on or before 11:00 p.m. on the Sunday
of the week you are requestingthe home delivery.
21Cupboard Locations & Hours
Cookie Pick-up Authorization Card
Cookie Authorization Cards can be found at gssc-mm.org under Cookies+. Cookie Authorization Cards are used as an
identifier when a troop representative is picking up cookies at the Cupboards. You, the Troop Cookie Manager, must fill out
one Cookie Authorization Card for yourself as well as one card for a designated volunteer (Troop Leader or other registered,
designated adult).
The Cookie Authorization Card (and photo ID) must be presented at all times when picking up cookies at the Cupboards.
Cookies will not be given out to anyone without this proper documentation. Authorization Card must be filled out
completely and accompanied by a photo ID.
Columbia, Greenville, and Spartanburg
(Other locations are set by Volunteer Cupboard Manager)
Cupboards are run by a volunteer just like you. Please be courteous and
Day Time respect their hours as they are BY APPOINTMENT ONLY (DO NOT just
show up at a Cupboard without having made an appointment). Please
Thursday 8:00 a.m.-5:00 p.m.
contact your SUCM or visit eBudde to find your nearest Cupboard location.
Friday 8:00 a.m.-5:00 p.m. Cookie pick-ups may be delayed while the Cupboard is being restocked.
Please be patient while the cookies are unloaded and inventoried. Cookies
Saturday 8:00 a.m.-12:00 p.m. will not be dispersed while the Cupboard is being loaded or counted.
How many cases can my car carry?
Car Type Approximate Cases Car Type Approximate Cases
Compact car 23 cases Station wagon 75 cases
Hatchback car 30 cases Minivan 75 cases
Standard car 35 cases Pickup truck 100 cases
SUV 60 cases Cargo van 200 cases
Council Cupboard Location
Cathy Novinger Girl Scout Camp Mary Elizabeth Greenville Service Center
Leadership Center 330 Scout Drive 3 Independence Point, Suite 106
1107 Williams Street Spartanburg, SC 29301 Greenville, SC 29615
Columbia, SC 29201 Parking Lot Near entrance of Building 3
Back Lot
22Troop Links
Virtual Cookie Booth Basics
• Each troop will have one troop booth sale link. To acces your troop’s link, go to the Troop Information Page
in eBudde.
• Girls and volunteers can share the link by email, text, or social media.
• The Troop Booth link allows orders to be placed and pre-paid via credit card for local delivery. When using
the link, credit card payment is required.
• Troops can use the Troop Booth link in many ways:
• Troops can share the link along with a location the customers can pick-up their order at a drive-
thru booth. Customers order online using the link then come to the announced location at the
specified time to pick-up their order.
• Businesses and other non-Girl Scout members can help support their favorite troop by helping to
share the troop’s link.
• The link can also help during physical cookie booths to allow for contactless pick-up.
• See page 13 for more information on physical cookie booths.
Virtual Cookie Booth Troop Volunteer Process
• Sales will appear in the view booth credit card payment screen.
• Orders require approval by the troop volunteer.
• Once approved, the customer’s credit card is charged.
• Must click on “fulfill order” and mark it as delivered after the order is fulfilled.
• All virtual booth orders will be tallied in one entry on the Troop Manage Booths page.
• The troop volunteer must distribute the sales to girls via the smart cookie divider.
• Functions to view, edit, cancel, and refund are available at the troop level.
Cookie Locator
• Beginning February 10, customers can go to “Find Cookies” on girlscouts.org or gssc-mm.org.
• After entering their zip, the customer will see the option to find physical booths or purchase cookies online.
• If they select physical booths they will see a map with details for each booth.
• If they select online, the system will randomize troops in that zip code. The customer can not
select a certain troop.
• The troop volunteer must transfer all the online sales to girls at the end of the sale.
23Girl Scout Cookie Program Marketing
The Girl Scout Cookie Program is the world’s largest girl-run Internet based Marketing
business and is a well known program. When promoting Girls can use the internet to market the Girl
your troop’s Cookie Program keep these things in mind. Girl Scout Cookie Program to friends and family.
Scouts of the USA owns the trademark for Girl Scouts, Girl • The Girl Scout Cookie Program is a girl-led program
Scout Cookies, Trefoil, Girl Scout Cookie Sale and the names and online marketing and sales efforts should always
of all c ookies. Like all trademark protected words and be led by a girl while also being supervised by her
marks, GSUSA is legally obligated to protect and restrict parents or caretakers
their use in order to safeguard them. • Friends and family of a girl participating in the Girl
Troops cannot confer the rights to these words and marks Scout Cookie Program should not share their sales
to outside business or groups to use to promote their link with any news outlets (this includes online and
products. Items you may have seen but are not allowed to traditional news media, such as radio, television, or
be organized at the troop level include but are not limited to: magazines)
• Girl Scout themed bakery items • For safety purposes and other reasons, online
• Girl Scout Cookie and beer/wine pairings. If a business marketing activities, especially those conducted
wishes to use the Girl Scout Brand, please refer through social media platforms, should always be done
them to Girl Scouts of South Carolina–Mountains to through accounts set to “private”
Midlands office for more information.
24You can also read
