TRENDS OF 2022 HOTTEST DIGITAL MARKETING - Hottest Digital Marketing Trends
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HOTTEST DIGITAL MARKETING TRENDS OF 2022
AUBREE KARLIN Senior Digital Marketing Specialist
OUR TEAM A robust ad agency living within a Kansas-based telco that’s been around for 70 years. We’ve helped nearly 100 other businesses achieve their goals.
1. The Current State of Digital
Marketing & Trends to Watch
2. Deep Dives into Facebook,
THE Instagram, Snapchat, & TikTok
AGENDA
3. Guide to Creating Powerful,
High-Performing Content
4. Next Level: Set KPIs, Review
Performance, and Optimize
1. The Current State of Digital Marketing & Trends to Watch
The Battle Over Privacy
The Winners: Consumers
The Losers: Digital Marketers
W h a t exactly is
3 r d - Party Data?
● User information collected by an entity that does not have a direct
relationship with that specific user, often used in digital campaigns
● Examples: College Graduate, Homeowner, Parent, Household Income, etc.
● Can be bought and sold
PROTECTING USER PRIVACY I N 2022
Apple
iPhones+ iPadsoniOS14
Google App developers now required to get
permission to track user data
ANDROIDs+ CHROME
Advertisers have fewer tools to
Ditching long-standing ad trackers target specific audiences
Changing data-collection methods
Getting rid of 3rd Party Cookies
90-98% OptOut
1st-Party Data
Becomes M o r e I m p o r t a n t Than Ever
Leverage: Customer Database, Email List,
Social Media Followers, & Users That
Have Engaged with Recent PostsSocial A f t e r COVID How a pandemic has reshaped consumer social media behaviors
Habits Changed
A n d M o s t Users Don’t W a n t to Go Back
● 81% of consumers changed their shopping habits during the pandemic
● Consumers are shopping on more platforms online than ever
● Conversational commerce is on the rise
● From 2019 to 2021, there was an 11% increase in # of users on social
● On average, people are spending about 10 more minutes/day on social
● Time spent watching videos increased 85%HOW CONSUMERS SAY THEY USE SOCIAL MEDIA DIFFERENTLY AS A RESULT OF THE PANDEMIC
POST-PANDEMIC BEST TIMES TO POST
Facebook
Monday, Wednesday, Friday @ 10-11 am
Instagram
Monday, Tuesday, Friday @ 11 am
Tuesday @ 2 pm LinkedIn
Wednesday @ 3 pm
Thursday @ 9-10 am
Friday @ 11 am - noon“ Y o u absolutely cannot beat the power o f building a fiercely loyal community where members bond w i t h one another — and w i t h yo u .” -Mari Smith
STILL Video is on the Rise
KEY STATS ABOUT VIDEO MARKETING
● 94% of consumers admit that they’ve used videos to help them
make a purchase decision - 72% were swayed by a
demonstration video
● 62% of consumers say they prefer to watch video on a
smartphone or tablet
● 81% of marketers plan to use video in their marketing strategy
● 84% of marketers say video has helped them generate leads
● 43% of marketers say video has reduced the number of support
calls they receive2. Deep Dives into Facebook, Instagram, Snapchat, & TikTok
PLATFORMS USED BY MARKETERS
THE RISE AND FALL OF SOCIAL PLATFORMS
GENERATE REAL CONVERSATIONS •MakeBold Statements •PoseQuestions
TRY ONE OF FACEBOOK’S NATIVE VIDEO TOOLS
•VideoPosts
•FacebookLiveVideo
•Facebook/InstagramReels
•Facebook/InstagramSTORIESNEW I N 2022: VIEWS •THEHOMEVIEW •THEFOLLOWINGVIEW •THEFAVORITESVIEW
INSTAGRAM REELS LIKETIKTOK, BUTONINSTAGRAM
Instagram users w a n t to be entertained, educated, and inspired. They w a n t quick answers to their questions. They also w a n t to see aesthetically pleasing content that’s authentic.
SNAPCHAT
WHY SNAPCHAT? ● On average, 332 million people use Snapchat every day ● Snapchat reaches 75% of millennials and Gen Z ○ Snapchat is more popular with Gen Z than Instagram and TikTok ● On average, Snapchatters spend over 30 minutes on Snapchat every day ● The Snapchat Generation represents a new kind of shopper, one willing to immerse themselves in stories and experiences, and use the latest tech to their advantage.
Snapchat Pay to Play Only
HOW TO ADVERTISE ON SNAPCHAT
Single Image or Video Ads
A Single Image or Video Ad is a
full screen ad that can be used
for many objectives. Simply add
an attachment and enable
Snapchatters to swipe up and
take action.HOW TO ADVERTISE ON SNAPCHAT
Collection Ads
A Collection Ad features four
tappable tiles to showcase
multiple products, giving
Snapchatters a frictionless way
to browse and buy.HOW TO ADVERTISE ON SNAPCHAT
Story Ads
Reach Snapchatters with a
series of 3-20 Single Image or
Video Ads, delivered in between
Content or through a branded
tile in Snapchat’s Discover
section.HOW TO ADVERTISE ON SNAPCHAT
Lenses AR Experiences
Lenses are a powerful and
memorable way to connect with
consumers using augmented
reality. Create memorable,
interactive moments that
Snapchatters can play with and
send to friends.HOW TO ADVERTISE ON SNAPCHAT
Commercials
Commercials are non-skippable
for six-seconds but can be up to
three minutes long. These ads
appear within Snap’s curated
content.HOW TO ADVERTISE ON SNAPCHAT
Geofilters
Filters are artistic overlays that
appear after you take a Snap
and swipe left or right. Take part
in Snapchatters' conversations
as they visit neighborhoods,
parks, restaurants, shops, and
during key holidays.TIKTOK
WHY TIKTOK?
● TikTok was the most downloaded app of 2021, with 656 million downloads
● TikTok has over one billion monthly active users
● Eight new users join TikTok every second
● The average US TikTok user spends 25.6 hours/month on the app
● TikTok users are active on other social media platforms
○ You’re most likely to find TikTok users on Facebook (85% overlap), Instagram
(84% overlap), and YouTube (81% overlap)
● TikTok is the most engaging social media app
(average user session = 11 minutes)*WHY TIKTOK? ● 67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. ● 73% of users report that they feel a deeper connection to companies they interact with on TikTok ● 37% of users discover a product on TikTok and immediately want to buy it ● The hashtag #TikTokMadeMeBuyIt amassed over 7.4 billion views in 2021.
HOW TO GET STARTED W I T H TIKTOK
CREATE A BUSINESS
ACCOUNT
LEARN MORE:
www.tiktok.com/businessHOW TO GET STARTED W I T H TIKTOK
REPURPOSE CONTENT
○ If you already have videos posted online
(YouTube, Facebook, etc.), you can repurpose
these for TikTok.
■ They need to be short - 1 minute or less
■ Optimize for vertical
■ Add an enticing hook
○ Use web browser schedule toolHOW TO GET STARTED W I T H TIKTOK
THE ANSWER IS THE QUESTION
○ Answer the question that is generally on the mind
of your customer. Gain trust, visibility, credibility,
and sales.
○ ACTIVITY: List your top three questions you get
about your service, product, customer service,
employment, culture, etc.3. Guide to Creating Powerful, High-Performing Content
CONTENT IDEA GENERATION Use a tool like answerthepublic.com
CONTENT IDEA GENERATION ● Show the audience a “behind the scenes” look ● Show a “day-in-the-life” of a customer/client/patient ● Answer FAQs in Real Time (Live Stream Opportunity!) ● New Product/Service Demo ● Share User Generated Content (UGC) - Search #’s ● Do Contests and Giveaways ● Before & After Photos/Videos
CONTENT IDEA MANAGEMENT
● Keep a note in your phone
with an ongoing list of
ideas so you can add to it
whenever ideas come to
you.4. Next Level: Set KPI’s, Review Performance, and Optimize
ASK THE IMPORTANT QUESTIONS
What metrics contribute to your goals and vision?
What is the purpose for each of your social media pages?
● How many users completed online sign up/submitted a form?
● How many contacts occurred from the website? (chats, calls, and emails)
● How many users clicked outbound links to go pay their bills or check their emails?
● How are users getting to the site? Which methods are bringing the most conversions?
● How deep are people scrolling on the home page and which buttons get the most clicks?
● Which support topics get the most views?
● How many users submitted donation requests?CREATE A DASHBOARD TO SEE ALL YOUR RESULTS I N ONE PLACE
REVIEW AND OPTIMIZE
REVIEW AND OPTIMIZE
REVIEW AND OPTIMIZE
Review Your KPIs Never Stop Optimizing Your Marketing
IVAN SANDERS Advertising Solutions Sales Representative isanders@nex-tech.com (785) 621-7036
1. The Current State of Digital
Marketing & Trends to Watch
2. Deep Dives into Facebook,
Instagram, Snapchat, & TikTok
RECAP
3. Guide to Creating Powerful,
High-Performing Content
4. Next Level: Set KPIs, Review
Performance, and OptimizeThanks! NEX-TECH.COM/ADVERTISING aubree@nex-tech.com
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