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TRANSPARENTLY DELICIOUS Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
The
Flavor Producers
Difference
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
A Growing Palate
Basic taste has grown up. Flavor profiles that
were once avoided or thought too niche for
Macrotrend Platform large brands have surprised the market and
Next Instore reflects the macrotrends that inspire new product found commercial success. Taste profiles like
development and innovations in food and beverage products. bitter, sour and umami, that were once an
Flavor Producers are natures experts in natural, organic and afterthought, are now active discussions in new
transparent flavor options for elevating the taste to meet the product development.
evolving consumer needs.
Toying With Emotions
A Better Us
The integration of online culture and social
We all strive for self improvement, so let’s media has changed the way consumers are
start with what sustains us. From organic interacting with food. Food and drinks that
offerings to clean and clear labels, appeal beyond taste and onto an emotional,
sustainable packaging and beyond, the food visual or creative level are flooding social media
industry is adapting to consumer demand for and in return expanding into foodservice and
more personalized and sustainable options. then landing in retail spaces.
Borderless Taste A Little Off-Base
Taste has gotten bigger as the world has As functionality continues to change the food
gotten smaller. Thanks to improvements and beverage landscape, it has carved an
in global communication along expanding path of consumer flavor interaction
with consumers access to exotic ingredients, and acceptance. The rise of “alternative”
cooking techniques and recipes the flavors of products has evolved flavor masking into flavor
the world are more available than ever. mimicking finding flavor optimization to fill in the
gaps of new products.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
2022 Forecast
Searching for the new normal as a second year of COVID-19
passes with new challenges such as variants, supply chain
issues and social dissidence have consumers more focused into
what is affecting their personal mental and physical wellbeing.
The chant for greater transparency around all facets of life
including; politics, financial markets, relationships, social media
and food seems to be getting louder and louder by the hour. A Better Us
Indulgences that were once comforting are now being • Increased Transparency
revaluated, as consumers are establishing healthier • Healthy Relationships with Food
boundaries in vices while still finding a flavorful escape. • Mindful Alcohol & Alternatives
• Personalized Wellness
Hampered by supply chain issues, restaurateurs are
• Fresh, Organic & Limited Menus
rethinking menus, to eliminate potential bottlenecks while
streamlining innovation.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
Key Drivers: Transparency, Fresh, Mindful & Well
Of people globally are
drinking more non-
80%
Of consumers surveyed by the
More than 80% of retailers
expect to increase space
Generation Z is focused
on more than traditional
wellness.
alcoholic and low-ABV
cocktails than a year ago
according to a recent
allocation for fresh-prepared, According to the 2022 survey conducted by
Food Industry Association Bacardi.
grab-and-go selections, and Instagram Gen Z trend
(FMI), said that transparency in
food and beverages is very 70% will do so for plant-based report about 1 in 3 In the same survey 1/3 of
important to them. foods and meat alternatives. survey participants plan people in the U.S. see
to partake in mental natural ingredients as a
43.5% of consumers, want Organic is also top of mind with wellness activities and 2 factor in their cocktail
full ingredient transparency for consumers, as 55% of in 5 are part of choices.
alternative proteins according
consumers who choose organic communities that build
to a survey conducted by
do so because they think it is connections through
C.O.nxt and Menu Matters.
healthier. health.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
2022 Forecast
At the heart of cuisine is the experiential aspect of
discovery. What may seem mundane to you may be
revolutionary to someone else. It’s this international
exploration of flavors that makes food and drink so
special and it has never been easier thanks to the
connectivity of social media. With just a flick of a finger
you can now find unique twists on international culinary
staples or dig deep into videos on authentic regional Borderless Taste
preparation.
• Exotic Flavor Exploration
This exploration isn’t just for the home chef, large chain • Segment Expansion / Beyond Tradition
restaurants are getting into the mix with ghost kitchens • Authentic Preparation
acting as proof of concept for restaurants focused on • Global Social Media Influence
more international cuisine.
• Ghost Kitchens
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
Key Drivers: Ghosts, Tradition, & Fusion
Taste Tradition A Social Fusion
Blending trendy international flavors into
$1 Trillion Pinterest is showing growth in saved
recipes rooted in regional authenticity
Norwegian recipes traditional +120%
cultural fusions dishes like Birria Ramen
and Mochi Doughnuts have become viral
Euromonitor, predicts that the on social media.
Ghost Kitchen industry could Filipino recipes authentic +35%
Traditional Russian food +3x According to a recent Instacart survey
reach a trillion-dollar valuation in
South African recipes traditional +150% 90% of consumers who tried making a
the next ten years
Arabic food traditional +2x social media food trend in 2021 have kept
one in their regular cooking rotation.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
2022 Forecast
Botanical and herbal flavors have expanded beyond
your favorite watering hole and into the grocery aisle.
Sour flavors shifted the consumers mindset, moving
from tart to refreshing with a push from craft beer and
functional beverages like kombucha and drinking
vinegars. This shift to more complex mainstream
offerings was spring-loaded with the rise of bitter flavors
and is now leaving the door open for innovation into A Growing Palate
more experiential flavors that include sensorial effects,
descriptive cooking cues, savory influences and even • Mainstream Complexity
parlaying into umami. • Sour & Beyond
• Botanical & Herbal Twists
• Experiential Flavors
• Sensorial & Cooking Cues
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
Key Drivers: Taste, Complexity, & Experimentation
A New Taste Non-Complexity Molecular
With sour flavors offerings now According to NeilsenIQ, sales of
entering the mainstream in products
like kombucha, beer, drinking
vinegars, and even seltzers, it
non-alcoholic beverages rose 33.2% over last
year with the greatest growth coming from
non-alcoholic spirits showing 113.4%.
1 in 6
interesting to see what consumers are Teens and millennials are showing an
With total sales at $331 million there is still increased interest in at-home molecular
talking as the future of taste.
room to grown in this category, but more gastronomy according to the Instagram
importantly it is showcasing that consumers 2022 Trend Report.
Floral +24.3% YoY are embracing more complexity in
Bittersweet +4.8% YoY non-alcoholic beverage selection.
Umami +3% YoY
Source: Tastewise
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
2022 Forecast
While a sense of nostalgia is always present in consumer
goods, it seemed have been amplified during the early stages
of the pandemic. During this time, the majority nostalgia
seemed focused around the early too mid 90’s era, with
vibrant and bold themes in art, fashion, music, design and
food all thriving. Fast forward till today and a good deal of
these elements are still thriving, but there seems to be an
emerging push towards the late 90’s and early 2000’s with Toying With Emotions
music and fashion in particular showing ties to emo, pop-punk
and even goth phases. • Vibrancy
• Fun-ctional
On the flipside the isolating affects of the pandemic created a • Unique Presentation
yearning for more social interaction. Now that there is more • Interactive Food & Drinks
leniency around gatherings, look for more socially interactive
• Y2K Nostalgia
food and drinks featuring unique presentations and fun
elements to rekindle the social atmosphere.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.Key Drivers: Fun, Presentation, & Nostalgia
It’s a Lifestyle
From music to fashion, it seems nostalgia
New Presentation is hitting the latter half of the 1990’s with
Fun @ #1 With over 13M views the hashtag
#teabombs on Tik Tok is just the newest
goth fashion, emo and pop-punk music
invading popular social media sites.
According to Tastewise, out of the twist on presentation and function that Goth’s Growth on Pinterest
top ten social motivations in all of took over the social media platform. This Goth business casual +90%
food and beverage, fun is the growth builds on the rise unique Goth cowboy +70%
fastest growing at +16.2% YoY. presentations showcased last year with Goth baby clothes +120%
bento boxes, charcuterie boards and Goth kitchen decor +85%
cocoa bombs. Goth pajamas +185%
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.2022 Forecast
Functionality, novel plant-based options, sugar
reduction, and consumer transparency will continue
to be driving factors in the market for 2022 and
beyond. The great news is all these drivers are
around making better products focused on personal
wellness, but there is one gap that is rising for 2022.
Now that we are discovering the greater effects of the
A Little Off-Base
pandemic through inflation numbers and supply • Functional Notes
chains issues; these effects will likely raise prices • Plant-based Alternatives
across the board and challenge consumers • Sweetness Modification
financially. Knowing this will be a challenge, we as • Transparency Challenges
developers need to be mindful of how financial • Financial Wellness
wellness comes into play.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.Key Drivers: Health, Function & Finance
Health Focused Functional Delivery Feeling Inflated
88% of American consumers feel that The Hartman Group’s Functional Food and With supply chain issues and elevated
it's important to manage their health Beverage and Supplements report found inflation numbers it is important to
now to prevent issues later 56% of consumers seek out functional remember the consumer repercussions
according to a 2021 Ipsos/NZMP beverages to for specific conditions. price increases can induce.
Consumer Research study. Functional beverage sales are expected to According to Bloomberg, 58% of U.S.
reach nearly $49 billion at the close of Consumers said they have switched to a
New and novel plant-based options
2021. by Packaged Facts' Functional cheaper brand in the last three months
are looking to capitalize on this focus
Beverages: Market Trends and because of a price increase. 28% said they
with new innovations in proteins,
Opportunities report. had switched to a private label for that item.
snacks and alternative dairy options.
TRANSPARENTLY DELICIOUS
Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.Additional Resources
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Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.TRANSPARENTLY DELICIOUS Proprietary & Confidential Information of Flavor Producers, LLC © 2021 Flavor Producers, LLC. All rights reserved.
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