2021 MEDIA KIT /foodandtravelMX - Food and travel Mexico
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2021 MEDIA KIT
/foodandtravelMX
Digital Print Who we Other
are Media
WHO WE ARE HISTORY
The world’s leading food, drink, and Food and Travel is a British magazine,
travel title. Our readers have come to first launched in December 1997. In
trust and rely on recommendations September 2008 it launched in Turkey,
and insider tips found in every edition. and then in 2010 the German edition
Food and Travel is packed with was launched, with distribution also
inspiring and beautifully photographed in Switzerland and Austria. In 2011 it
food, drink and travel stories, which launched in Mexico, published by Lyrsa
appear alongside seasonal recipes, Comunicaciones.
news, reviews, exclusive offers and
competitions. Our magazine reflects the lifestyle of a
growing sector of people looking to
enjoy, learn, discover and appreciate
the world through its food and culture.
• Switzerland
EXHIBITION IN • Germany • Austria
• Belgium
7 COUNTRIES
• USA
• Canada • UK
• Australia
• Ireland • Italy
• Turkey
• New Zealand
• Mexico
• Portugal
• Greece
SPECIAL EDITIONS
SOCIAL MEDIA WEB SITE
/foodandtravelMX foodandtravel.mx
EDITORIAL CONCEPT • Specialized and entertaining content developed by the best international writers. • Stunning photographs. • Journeys to exotic and traditional destinations narrated from expert’s point of view. • Worldwide tourism, gastronomic and drinks. • Delicious recipes created by award winning chefs. • Wine and Gourmet traveling.
DEMOGRAPHIC PROFILE
5%
SOCIO-ECONOMIC
AGE LEVEL
34% 18 - 24 YEARS OLD 35% ABC +
54% 25 - 44 YEARS OLD C
45+ YEARS OLD 60% D´+
12%
9%
6% OCUPATIONAL
GENDER 4% STATUS
43% MEN STUDENT
HOUSEWIFE
57% WOMEN
23% 58%
HALFTIME
PART TIME
OTHER
6%
10%
EDUCATION CIVIL STATUS
28% DEGREE 40% SINGLE
64% POSGRADUATE MARRIED
PREPARATORY 44% DIVORCED
8% FREE UNION
TRAVEL HABITS Visits AAA restaurants 85% Avid Shopper 93% Car Rental 55% 5 Star Lodging and special categories 75% FEATURES High Economic Level ABC+ 83% 1 or more credit cards 80% Decision Maker 77% Up to date in fashion 75% Early technology adopter 74% INSIGHT: People who value their comfort and security, seek luxury items and services.
PRINT MAGAZINE
PRINT
CONTENTS
people
• Restaurant reviews in Mexico and around the world per copy
• Chef interviews.
• Monthly delicious and easy to make recipes.
• A section promoting Mexico´s local products around the world.
• Gourmet travels around Mexico and the world. MONTHLY REACH
• Wine tourism around Mexico and the whole world.
• 48 hour or weekend travel suggestions. 172,000
• Tourism, beverage, gourmet and cruise travel news
• Events schedule.
FORMATS
MAGAZINE & WEBSITE
DISTRIBUTION
Open: City Market and airport stores (Tobacco and Hudson News) in CDMX, Guadalajara and Monterrey.
Closed: Car dealerships (Lincoln, Audi, Seat, Volkswagen, Bentley, Porsche nationwide), Main expos of tourism and gastronomy nationwide,
Hospitals and medical offices (Grupo Ángeles, ABC Santa Fe Medical Center and Observatorio, Español, Torre Palmas, Corporative Virreyes, Torre
Lomas Altas, Médica Sur), Hotels, boutique hotels, spa (Treasures of Mexico nationwide, Club Premier, Grupo Presidente InterContinental, Lucerna,
Rosewood, Marriot, Rodavento, among others.) Restaurants (More than 150 restaurants in CDMX with reach in more than 25 colonies (Los Canarios
Group, Cardenal, Mayson Kayser, Estoril Group, etc.), presence in Puebla, Jalisco, Querétaro, Michoacán, Edo de México, Morelos, Oaxaca and
Chiapas) VIP Rooms Airports (Aeroméxico,Grupo Aeroportuario del Pacífico, Centurión de American Express, Global Lounge, Beyond City Banamex,
Air France, KLM, Alitalia, Delta, Mastercard, HSBC) Others (HSBC Premier Centers nationwide, Club Premier agencies Perisur and Santa Fe, Club 51
of the CDMX, Businessmen Club in Puebla, Avandaro Golf Club, Cinemex Antara and Mundo E platinum rooms, Viajes Palacio agencies nationwide)
FREQUENCY 6 ISSUES PER YEAR
PRINT
MEASUREMENTS FOR AD DELIVERY
Single ad page
• Bleed 9.055 in x 11.614 in
• Final 8.661 in x 11.220 in
• Box 7.677 in x 10.433 in
Double ad page
• Bleed 17.716 in x 11.614 in
• Final 17.322 in x 11.220 in
• Box 16.141 in x 10.433 in
Gatefold
• Bleed 17.480 in x 11.614 in
• Final 17.086 in x 11.220 in
• Box 15.905 in x 10.433 in
• Must be sent on this size.
• Size of final printed ad.
• Safety area to include texts, it must be 1 cm per each side and 2cm from the back area.
All the materials must be sent in their original size on PDF or TIFF at 300 dpi, CMYK mode.
Files must not contain color bar or register colors.
Please consider texts only in BLACK ink not in CMYK.
In case of design with black background, it must contain: C20% and M20%.
PRINT
RATES
PRINT MAGAZINE
• Single page ad 9,090 USD
• Spread (double page ad) 18,180 USD
• Second or third (inside covers) 10,740 USD
• Back cover 12,125 USD
In case of advertorial the rate will have an extra cost of 20% additionalPRINT
COMMERCIAL CLOSING
DATES 2020
ISSUE MONTH COMERCIAL MATERIAL DELIVERY
CLOSING DATE DEADLINE
95 February / March January 8 January 12
96 April / May March 5 March 10
97 June / July (10 years F&T) May 7 May 12
98 August (Viajero Saludable) June 30 July 8
99 September/October August 6 August 11
100 November /December October 8 October 13
Distribution dates: First day of the monthWEB SITE NEWSLETTER SOCIAL MEDIA
DIGITAL
WEB SITE
foodandtravel.mx
MONTHLY AVERAGE STATS
631,847 Pageviews
146,055 Unique users
9’25” Time spent
Data updated as of July 1, 2021DIGITAL
WEB SITE Source: GoogleAnalytics
Reach and web profile
LOCATION GENDER
Men
Women
9% 36%
3%
Spain
64%
72%
Mexico
16%
Latin America
AGE
% Represents users 48,66 of the total users
on the website 50%
38%
25%
SOCIOECONOMIC LEVEL 13%
0%
A/B 71% 18-24 25-34 35-44 45-54 55-64 65+
C 25%
D 4%DIGITAL
COMMERCIAL SPACES
BRANDED CONTENT RATES
foodandtravel.mx
FEATURED WEB NOTE
NOTES WEBSITE
FEATURED WEB NOTE
simple 2,620 USD
* Only seen on desktop
MAIN NOTE
simple 2,885 USD
LARGE LEADERBANNER
WEB NOTE
simple 2,620 USD
with video +15 %
YOUTUBE VIDEO
1,575 USD
YOUTUBE VIDEO
Link to Youtube channel
Food and Travel
NOTE
The banners are located on the
main page or in the different
sections of the page.DIGITAL
COMMERCIAL SPACES
BANNERS RATES / foodandtravel.mx
BOX BANNER
300 x 250 px
All banners must comply TOP BANNER
970 x 90 px 300x250 Box Banner programming 300x250 Box Banner programming
With the following specifications. with embedded video with animated elements
Mobile Top banner:
Resolution: 72 dpi 320 x 50 px Final 300x250 graphic in JPG, PNG or GIF 300x250 reference graphic in JPG, PNG or GIF
Format: .JPG .PNG. or .GIF Version 1.5x (480 x 75 px) Final 300x250 graphic in JPG, PNG or GIF 300x250 reference graphic in JPG, PNG or GIF
Weight: up to 150 KB Version 2x (640 x 100 px) Video in MP4 at least 300px wide Animation brief
Advertiser URL (With or without UTM) Video in MP4 with a minimum height of 250px
Tracking code of impressions (if applicable) (if apply)
LARGE LEADER BANNER Click tracking code (if applicable) Advertiser URL (With or without UTM)
970 X 90 px End customer confirmation of impressions / clicks log Tracking code of impressions (if applicable)
Mobile Large Leader Banner: Click tracking code (if applicable)
320 x 50 px End customer confirmation of impressions / clicks log
Version 1.5x (480 x 75 px) * 5 business days
Version 2x (640 x 100 px)
BANNER PUSHDOWN
The different sizes are so that they are displayed 970x90 px / Extended 970 x 250px
correctly on screens of different resolutions * (preferably with a 1.5x version for retina displays)
970x90 expandable ad schedule Expandable ad scheduling from 970x90 to
at 970x250. Static graph. With or without video. 970x250. With animation of up to 3 seconds for
Programming cost: up to 5 elements. With or without video.
Box banner or Leaderboard with video: Final 970x90 graphic in JPG, PNG or GIF
165 USD Final 970x250 graphic in JPG, PNG or GIF 970x90 reference graphic in JPG, PNG or GIF
Box banner or Leaderboard with 3-second Video in MP4 with a minimum height of 250px 970x250 reference graphic in JPG, PNG or GIF
animation and up to 5 elements: (if apply) Animation brief
500 USD Advertiser URL (With or without UTM) Video in MP4 with a minimum height of 250px
Tracking code of impressions (if applicable) (if apply)
Click tracking code (if applicable) Advertiser URL (With or without UTM)
Final customer confirmation of registration of Tracking code of impressions (if applicable)
CPM impressions / clicks
Programming cost:
Click tracking code (if applicable)
Final customer confirmation of registration of
impressions / clicks
Pushdown with video: 335 USD
Top Banner 19 USD End customer confirmation of impressions / clicks log
Pushdown with animation of 3 seconds up to
Leader Banner 18 USD
5 elements: 665 USD
Box Banner 14 USD
Pushdown Banner 21 USD
Lightbox Banner 21 USD
Minimum of 200,000 impressions per campaign*DIGITAL
NEWSLETTER
Main article
2,205 USD
35,000
It is an item that the customer Subscribers in our database
Main article sends to be published on
Food and Travel Mexico Bi-Monthly Deliveries
website appears as the main
article in the newsletter.
Delivery dates 2021
Central article
January July
1,785 USD Wednesday 13 Wednesday 12
Central article Editorial content should Tuesday 26 Thursday 22
be sent by the client
February August
Tuesday 9 Thursday 5
Wednesday 24 Tuesday 24
Box banner March September
892 USD Tuesday 9 Wednesday 8
Wednesday 24 Tuesday 21
Ad space
300 x 250px at 72 dpi April October
jpg, png or gif Wednesday 7 Wednesday 6
Wednesday 21 Thursday 21
May November
2020 Reach: 1,444,000 Tuesday 11 Thursday 4
Wednesday 26 Tuesday 23
2020 Openings: 186,561
Box Box Box
2020 Clicks: 6,734 June December
banner banner banner
2020 Open Rate: 12.91% Tuesday 8 Tuesday 14
2020 CTR: 3.60% Wednesday 23DIGITAL
SOCIAL MEDIA
SPECIFICATIONS
Delivery of texts and images at least one week before
publication.
265,893 82,138 109,756 Maximum 110 characters considering short link.
Followers Followers Followers Short link, for posts, if required (bit.ly)
3,600,938 Monthly reach 1.6 M Impressions @foodandtravelmx
Web page where you want to direct the tweet (URL)
156,633 Participation
The #hashtag that will be used for the campaign, if required.
Username (@arroba) for tagging.
Images up to 300 dpi’s
(maximum 4 images per post)
The text can be modified according to the Food and Travel
Mexico style.
6,155 1,460 8,900
Followers Subscribers Followers
Data updated as of July 1, 2021
@foodandtravelexperiencesmx COST FOR POST: 880 USD
COST FOR FB LIVE: 1,490 USDDIGITAL
STREAMINGS FOOD AND TRAVEL
#ViajaDesdeCasa
Conversations, recipes, truth or dare with passionate travelers, chefs
full of seasoning and brave people who let themselves be interviewed.
#ViajerosFoodandtravel Tuesday #LaRecetaDelDía Wednesday
Channel: Facebook Live. Food and Travel Channel: Instagram Live. Food and Travel and guest chef
Time: Tuesday 6 p.m. Time: Wednesday 1:00 a.m.
Run time: 60 minutes Run time: 60 minutes
It stays permanently on @foodandtravelmx’s fanpage It stays permanently on @foodandtravelmx’s IGTV
Hosted by: Any Food and Travel Mexico editor Hosted by: Any Food and Travel Mexico editor
Streamings conducted in interview format with travelers specialized in Tell me what you have in your fridge and I’ll tell you to cook. Streamings with
gastrotourism, renowned chefs, and travel lovers who talk to Food and Travel renowned national chefs, traditional cooks or some state representative, who
about their passions, weaknesses, inspirations and the sublime way each has make a simple recipe and give us ideas of what to cook with the ingredients
to eat and travel around the world. we have in our fridge.
On par, Food and Travel talks to them as we cook.
During these streams, topics related to the destination to inspire followers
of Food and Travel Mexico to get to know the place. Not only of the already During this streaming you can talk about the emblematic flavors of the state,
famous but those little corneres that locals visit. the typical dishes and you can highlight the gastronomic work of the chef
interviewed as “ambassador” of the destination.
COST FOR STREAMING: 3,000 USDDIGITAL
STREAMINGS COVERAGE
#ViajaDesdeCasa
Previous Coverage
1 post on Facebook
1 Tweet
1 IGS in @foodandtravelmx
1 IGS in @foodandtravelexperiencesmx
Live coverage during daily streaming
• #ViajerosFoodandTravel Tuesday
2 Tweets
2 IGS en @foodandtravelexperiencesmx
• #LaRecetaDelDía Wednesday
2 Tweets
2 IGS en @foodandtravelexperiencesmx
Post-live coverage (week after live)
1 web article with the streaming review
1 post on Facebook
1 tweet
COST PER COVERAGE
STREAMING: 12,000 USDEXPERIENCES
EXPERIENCES
In Food and Travel we host different events offered to our
clients to enhance the experience for readers and users.
Some events are:
Tastings and food pairing dinners
Culinary workshops
Tours and Travel
Test drives
All events have an editorial coverage during the next
month from the date of execution.
ExampleYou can also read
