TOURISM SECTOR: A central pillar of the Greek economy - Enterprise Greece
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TOURISM SECTOR:
A central pillar of the
Greek economy
Greece, in 2017, broke, for a
5th year in a row, its all time
record in tourist arrivals.
30.2 MN
7.4% Y-O-Y INCREASE
Arrivals
¤
14.6 BN €
Tourist receipts
Tourism is an export
champion for Greece:
It represents 27.3% of GDP &
37.2% of employment (2017, INSETE)
9% yield of hospitality
real estate,
one of the most
competitive in Europe
Trends Strong tourism capacity
Greek tourism 2021 - The new roadmap
35 million arrivals
9,783 hotels
€20 billion tourist receipts
414,127 rooms
requirements:
806,045 beds
(2017 figures)
€6.5 billion investments in the next 5 years from
both public and private sector
result:
€43 billion GDP contribution, with 1 million jobs and
15 international airports
105,000 new 5* beds through new developments or
upgrades
New
Source: SETE 2016 waterways under development
Tourist arrivals (mn)
30
26.1
28.1
30.2
More than 800 ports,
25 of which 16 are of national importance
20
15
10
5
39 ports received
0 3,415 4.6 mn
2015 2016 2017 cruise ships and tourists in 2017
Greece: A Global Brand,
A Timeless Destination
19 high quality marinas with
6,661 berths,
• 16,000 kilometers of coastline, a truly unparal- and many more docks and moorings
leled phenomenon on the European continent.
• 6,000 islands and islets, scattered in the
Aegean and Ionian Sea, most of them grouped
in clusters, that form the unique Greek archi-
pelago.
• A unique history and cultural heritage, a country
full of archaeological treasures and world class
monuments and museums.
• The birthplace of Democracy, Theater, Philoso-
phy and the Olympic Games.
• Mild climate, ideal for year-round tourism (aver-
age of 300 sunshine days per year)
• A paradise of Mediterranean cuisine/diet -with
a history of around 4,000 years-, the birthplace
of the famous Symposiums, and the Epicurean
philosophers
• 18 Greek monuments in UNESCO’s latest
update of the World Heritage List
Investment Opportunities in
Subsectors of interest
Tourism product and infrastructure Thematic sun & beach tourism
The country's hotel potential has been
extremely upgraded
• 5-star hotels increased their share of total hotel
capacity from 1% in 2000 to 5.1% in 2017.
• 4-star hotels have a 15% share in total hotel
capacity and 3-star hotels a 25% (2017).
• 60% in tourist arrivals in Athens the last three years Nautical tourism
Greece ranked 18th globally in tourism infrastruc-
ture among 141 countries, according to 2017
WEF’s Travel and Tourism Competitiveness
Index City Break
tourism
Cultural and
religious tourism
Athens, a fastly-growing city destination with
city visitors up by 600% during the last 5 years
Tourism related infrastructure upgrade:
• Privatization of 14 Regional airports to a
German-Greek consortium. A total of €330
million will be invested in airport infrastructure
until 2020.
• Privatization of the Greek Railway operator to
Italian Rail Operator - Ferrovie Dello Stato
Italiane.
Tourism FDI
Net inflow FDI in Hotels and Restaurants and
Real estate sectors in Greece reached
Conference
516 mn €
Medical tourism
in 2017 representing tourism
14.3%
of total Net FDIs in Greece. Integrated resorts – holiday housing
Latest deals
Indicatively: • Russian Mirum is implementing “Elounda
• TUI Group invests in Greece for the ROBIN- Hills”, a luxury leisure-residential integrated
SON and Family Life Hotel brand resort development in Crete
• US Hines acquires ex Ledra Hotel in Athens • Four Seasons announced its first Hotel in
Astir Palace Vouliagmeni
• German Tour Operator Alltours acquires two
Hotels in Greece • Somewhere Hotels the Saudi group entered
the Greek hotel market
• US Oaktree Capital through a joint venture
with Greek SANI SA expands in the Greek • M&G Investments enters Grivalia Hospitality
tourism market and invests in Thessaloniki and Athens
Riviera
• Chinese Fosun and Emirati Eagle Hills
announced agreements with Lamda Develop- • Russian Tycoon Dmitry Rybolovlev starts a
ment to co-fund the €7bn Hellinikon Project €120M Project, in a luxury accommodation
in Athens complex on the private Island of Skorpios, in
the Ionian Sea
• Russian Med Sea Health invests in Miraggio
Thermal Spa Resort, Chalkidiki • Cronwell is investing in the new Ierissos
Resort, a 300-room luxury-resort next to
• Marriott keeps expanding in Greece
Mount Athos, that will initially consist of 2
• Wyndham Hotel Group, opens new Hotels in hotels and 10 villas
Athens and key resort destinations
• TEMES SA, owner of the luxury tourism resort
• Private Investor from Saudi Arabia invests in Costa Navarino in Messinia, set to invest
Evia Island, in a development of 400 complex €250 mil. in the creation of a second tourism
tourism accommodation and tourism facilities accommodation enterprise at Navarino Bay,
• The first Aman Resort (Amanzoe) and the by expanding to nearby Pylos with the con-
first Nikki Beach Hotel opened their doors in struction of a five-star hotel, furnished villas
Argolida, while further luxury villas and hotel with a 900-bed capacity and an 18-hole golf
development is in progress in Peloponnese course among others.
(Messinia, Argolida, Ilia, Laconia) and many more
To learn more about the many 109 Vasilisis Sophias Avenue
investment and trade opportunities 115 21 Athens GREECE
Greece offers, visit us today at T: +30 210 335 5700
www.enterprisegreece.gov.gr F: +30 210 324 2079
Email: info@enterprisegreece.gov.gr
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