TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
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STRONG TOGETHER MEDIA KIT 2021
2 2
CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Communication channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Our strong brands for your success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
An overview of our digital range. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Our Portals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
An example of a crossmedia campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
BEAUTY FORUM Germany Edition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
BEAUTY FORUM MEDICAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
BEAUTY FORUM BUSINESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
BEAUTY FORUM NAILPRO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
PUBLISHER INFORMATION BEAUTY FORUM Austria Edition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
EDITOR AND PUBLISHER:
COSSMA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Health and Beauty Germany GmbH
Ludwig-Erhard-Str. 2 | 76275 Ettlingen | Germany BEAUTY FORUM Digital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Tel.: +49 (0)7243 7278-0 | Fax: +49 (0)7243 7278-227
www.health-and-beauty.com BEAUTY FORUM Fairs, Events & Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Commercial Register: HRB 108901 Mannheim
Locations & Licences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Managing Director: Georg von Griesheim
Bank details: Deutsche Bank
Contacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
BIC DEUTDESM660
IBAN DE05660700040021601000
Printing data & General Terms and Conditions of Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
VAT ID No.: DE813440463
VAT No.: 31192/37758 Dates 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Founding member VCP (Verband Cosmetic Professional e.V.),
Member in sponsoring group.
www.vcp.eu Photos: Foto Fabry; REDPIXEL.PL (Back)
DEAR CUSTOMERS AND PARTNERS,
COVID-19 and its impact mean that some of us will look back on 2020 as a “lost” year. Luckily our industry overall
seems to be more crisis-proof than others, allowing us to look forward to a future which will once again be successful.
The past months have been challenging for everyone, forcing us to develop new approaches for our communications,
product sales, business models and working environments.
Live events were impossible for a long period of time, however this generated new ideas and concepts, many based
on digital technology. The accelerated trend is set to continue and we too will focus our attention on developing such
offerings in our portfolio.
Going forward there can be no doubt that live events such as fairs, congresses, symposiums and workshops –
accompanied and supplemented by digital events – will regain their status as important communication and sales
platforms for our industry. Current surveys show that the industry is clearly in favour of this.
We too have significantly expanded our portfolio of digital events and have, for example, been able to hold a number
of high-quality congresses as successful purely online events. All congresses were accompanied by crossmedia
campaigns and have prepared the ground for future crossmedia events.
Over and over again we have been able to demonstrate our strength in the triad of print media, online media and live
communication. crossmedia connectivity is the key to success – both for us and for you, the beauty industry
businesses which carry out advertising!
We have developed a range of new offerings for 2021 and we would like to recommend them to you in addition to the
tried-and-tested communication products included in this media kit. The print runs for some of the existing print
media will also be adjusted. In addition to this, we have used the corona period to update and reorganize our data
files. Based on this work and also to save costs, we will be reducing the number of free issues and marketing mailers
which we send out in future.
The BEAUTY FORUM NAILPRO will be relaunched in a new, more stylish form. A new title and new content which
expands the target reader group plus more options for extra content will give the magazine fresh impetus. The
detailed concept will be available soon, with the relaunch planned for 2021.
Our online offerings have developed well in recent years, steadily expanding their range while also being continuously
improved. Challenges in this segment include the handling of multiple Google updates every year, each of which make
adjustments necessary. In future we plan to use professional SEO tools and carry out more keyword optimization of
content.
As you can see, we are always responding to current issues and are thus well equipped to emerge from the 2020
crisis stronger than ever before and with the confidence that, working together with you, we can shape the industry’s
future.
Marcus Reichel Achim Erndwein
Director Media Publishing Director Events & Sales
3 3
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences
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CROSSMEDIA COMMUNICATIONS
As an internationally active company we create customized and crossmedia
communication concepts for you. Work with us to reach your target group across
all communication channels. We offer all services from one source: Print, digital,
fairs & events, TV & live communication.
Trendsetting. Innovative. Cooperative. Highest quality standards.
The essence of BEAUTY FORUM.
PRINT
E-PAPER
TV/LIVE COMMUNICATION
High degree of reader involvement
EVENTS
Many years of market know-how Fair
Print Live communication
ONLINE/MOBILE
Unique print content High-quality standards
Always on trend Digital Trade journals
Beauty Nail Medical Beauty Business Marketing
FAIR
International trade fairs Crossmedia
Awards Market and media competence
Comprehensive coverage of Germany, Austria and Switzerland TV
Solid digital range
SOCIAL MEDIA NEWSLETTER
OUR STRONG BRANDS FOR YOUR SUCCESS
6x 6x 9x
12x 10,000 2,500 10,000
Ex. Ex. Ex.
21,000
Ex.
BEAUTY FORUM MEDICAL (D-A-CH) BEAUTY FORUM BUSINESS BEAUTY FORUM NAILPRO (D-A-CH)
The combination of aesthetic The helpful companion for Required reading for all nail professionals
medicine and professional cosmetics day-to-day business
BEAUTY FORUM Germany Edition
Germany’s leading professional
beauty care trade magazine
6x 10x 10x
4,000 6,000* 3200
Ex. Ex. Ex.
BEAUTY FORUM Austria Edition BEAUTY FORUM Swiss Edition COSSMA
The trade magazine for beauty The trade magazine for beauty THE trade magazine aimed at the personal
professionals in Austria professionals in Switzerland care and cosmetics manufacturing industry
as well as manufactures
5 5
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences
6 6
AN OVERVIEW OF OUR DIGITAL RANGE
MAIN NEWSLETTER SOCIAL MEDIA WEBSITES
17,600 Facebook subscribers BEAUTY FORUM
14,200 Facebook subscribers NAILPRO
19 % 34,000 24,000
4,900
Instagram subscribers BEAUTY FORUM
Opening rate
2,000 Instagram subscribers NAILPRO Visits per month User per month
30,800
Newsletter subscribers 80,000Page Impressions
4% per month
CTR
DEVELOPMENT BEAUTY-FORUM.COM
ACCESS VIA END DEVICES
323,210*
6Tablet%
258,313
* Measurement period: 1.1.2019 – 31.12.2019
223,273*
Source: www.beauty-forum.com, as per: July 2020
68 %
169,000 169,000
147,915
26 %
104,000 98,000 Mobile
Desktop
2016 2017 2018 2019
■ Visits ■ User
OUR PORTALS
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Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences
8 8
MULTILEVEL AND EVERYWHERE – AN EXAMPLE OF A CROSSMEDIA CAMPAIGN
Pre-campaign in March, campaign in April while the fair was taking place (selected)
Anzeige
enmarkt
Der Kleinanzeig Profis
We love für Beauty-
5/2020
www.beauty-boerse.de
Online-Messe! Anzeige
BEAUTY FORUM hat für Sie die Produktneuheiten und Frühjahrstrends
aufgespürt. Informieren Sie sich auf unserer ersten We love
Online-Messe!
Online-Beauty-Messe des Jahres.
24/7 den ganzen April stellen wir Ihnen die neuesten Messetrends vor.
BEAUTY FORUM hat für Sie die Produktneuheiten und Frühjahrstrends
aufgespürt. Informieren Sie sich auf unserer ersten
Online-Beauty-Messe des Jahres.
24/7 den ganzen April stellen wir Ihnen die neuesten Messetrends vor.
www.beauty-forum.com/online-messe
www.beauty-forum.com/online-messe
PFLEGE BEAUTY & CARE DOSSIER KÜHLENDE UND SCHÜTZENDE PFLEGE IM SOMMER WELLNESS BEAUTY & CARE
TIPP
ANZEIGE
blasst dieser Trend beträchtlich in Rich Rundungen. Große Brüste und eine schma ANZEIGE schüttelt und der austretende Saft
tung Osten.
Koreanische Frauen ziehen es vor, dass ihre
le Taille sind weniger gefragt als eine wohl
proportionierte und kurvenreiche untere We love We love
reagiert mit dem Luftsauerstoff.
– Den schwarzen Tee, auch „roter
Haut sehr hell ist, ein Schönheitsstandard,
der bis in die Zeit zurückreicht, als gebräun
Hälfte. Dickere, muskulösere Beine und
Hüften stehen im Mittelpunkt, wobei be
MEHR ERFAHREN – ONLINE GEHEN! Online-Messe! Online-Messe! Tee“ genannt, der einer noch län-
geren Oxidation unterzogen wird.
te Haut ein Zeichen für einen niedrigeren sonders auf ein üppiges Gesäß geachtet Exklusiv für Online-Abonnenten von BEAUTY FORUM:
Bei Ganzkörper-Behandlungen
sozialen Status war. Für die begehrte Por wird. Der Po sollte schön groß sein, um am Ein Interview zur Bauchnabelkorrektur mit Dr. med. Karl bieten sich Bäder mit Lapacho-Tee
zellanhaut hat eine hydratisierte, gesun Strand von Rio de Janeiro, wo gerne mit
de, jugendlich aussehende Haut oberste Stoff gespart wird, besonders viel Aufmerk
Schuhmann finden Sie auf unserer Internetseite Beauty-Tipp: grüner Tee an. Dieser Hautschmeichler wird
aus der Rinde verschiedener mit-
unter www.beauty-forum.com.
Priorität. samkeit zu erregen. Im Kosmetikinstitut eignet sich Tee tel- und südamerikanischer Bäu-
Sofort ins Auge stechen einem neben einer Geben Sie einfach den Webcode 152824 ein. nicht nur zum Trinken, sondern bie- me gewonnen und versorgt die
voluminösen Kehrseite auch kräftige Au www.beauty-forum.com/messedeals tet auch verschiedene Einsatzmög- Haut mit wichtigen Mineralien, wie
www.beauty-forum.com/messedeals
Eisen und Kalium. Wenn Ihre Kun-
genbrauen á la Cara Delevingne, die in Tad- lichkeiten in der äußerlichen An-
Lachen für die Schönheit? schikistan sogar noch buschiger ausfallen. wendung. Neben der bekannten
din sich tiefenentspannen möchte,
wählen Sie dagegen Lavendel-Tee
In den meisten Ländern wird ein perfektes Tattoos nach wie vor eine enorme kultu Augenring-Bekämpfung mit zwei als Badezusatz. Der wunderbare
Lächeln gewöhnlich mit Schönheit asso relle Bedeutung. überbrühten, abgekühlten Teebeu- Duft entspannt nicht nur den Kör-
ziiert, aber in Japan läuft es genau umge Die Maori in Neuseeland schmücken ihre teln können Sie grünen Tee bei stra- per, sondern auch Geist und Seele.
kehrt. In diesem Land gehen junge Frauen Haarige Angelegenheit Haut seit Jahrhunderten mit markanten
Ganz egal für welches Foundation-Produkt Sie sich entscheiden, kommt es immer auf die
richtige Menge an. Heute unterscheidet man vier traditi- pazierter und geröteter Haut einset-
in Zahnkliniken, um ihre Zähne schief und Im diesem Binnenstaat in Zentralasien gel schwarzen und dunkelblauen Mustern, die onelle Formen von Tee: zen. Hierzu einfach zwei Wattepads
vielschichtig aussehen zu lassen. Dieser ten besonders „haarige“ Augenbrauen, die TaMako genannt werden, einschließlich – Den grünen Tee, nur getrocknet und in lauwarmem Grüntee tränken und den Körper mit Antioxidanzien und
HalbvampirLook oder Yaeba wird als nied über dem Nasenrücken zusammengewach Gesichts und Lippentattoos. Frauen täto ohne Oxidation. vorsichtig die geröteten Stellen betup- sekundären Pflanzenstoffen.
lich und als Symbol für natürliche Schön sen sind, seit Langem als Schönheitsstan wieren oft ihre Lippen blau, während sie Man achtet heute viel eher darauf, Foundation-Pinsel verblendet, er- Richtig aufbewahren – Den weißen Tee, ebenfalls ohne fen. Die beruhigende Wirkung wird
heit und Jugend angesehen. dard bei Frauen. Vor einiger Zeit gab es so sich gleichzeitig TaMakoMotive auf ihr dass die eigene Haut noch durch- hält man grundsätzlich ein sehr lan- Oxidation. Dieser heißt so, weil klei- nicht lange auf sich warten lassen.
gar einen weit verbreiteten Aberglauben: Kinn tätowieren lassen – ein Zeichen wah schimmert. ge haftendes und perfektes Ergeb- Nicht nur im Sommer geht es um den ne Härchen an der Unterseite der Sie entdecken bei Ihrer Kundin ei-
Je näher die Augenbrauen beieinander lie rer MaoriSchönheit. So hat das Gesicht viel mehr Aus- nis, das man nicht so schnell wieder sorgfältigen Umgang mit Kosmetik- Blätter dem Tee im getrockneten Zu- nen Pickel? Auch dann kann grüner Linderung: schwarzer Tee
gen, desto enger wird die Beziehung zum strahlung und man erhält einen sehr nacharbeiten muss. Produkten. stand eine weiß-silberne Farbe ver- Tee helfen! Ein Extrakt in Form von Sicher zählen auch Männer zu Ihren
Mehr ist mehr Ehemann sein. Außerdem gilt eine „Mo natürlichen Teint mit dem beliebten, Je nach Bedarf kann man aber im Lau- Flüssige oder cremige Foundations leihen. Cremes, Masken oder auch hoch kon- Kunden. Der eine oder andere hat be-
Ebenfalls gegen den Strom schwimmen nobraue“ als Symbol der Reinheit und Un jugendlichen Glow. fe des Tages immer etwas korrigieren gehören nicht in die Hand- oder gar – Den Oolong, der teilweise oxidiert zentriert als Ampulle bekämpft durch stimmt schon über ein brennendes
französische Frauen. Sie mögen es unkon schuld der Frau. Alles für die Schöhnheit? oder nachlegen. Weil man im Som- Strandtasche. Wie die meisten Pfle- wird. Die frisch geernteten Blätter den hohen Zinkanteil Bakterien. In- Gefühl nach der Rasur geklagt. Nasse
ventionell beim täglichen Styling. Soll hei Pure Beauty stellt für die in Myanmar le mer auch vermehrt schwitzt, ist es geprodukte sollten sie ihren festen werden dafür in Weidenkörben ge- nerlich angewendet, versorgt Grüntee Schwarz- oder Grüntee-Beutel – auf-
ßen: Abdeck und Augenbrauenstifte sind benden KayanVölker ein langer Hals dar. gut, der Kundin zu vermitteln, dass Platz im Badezimmer haben im Ide- gegossen und auf Handwärme abge-
tabu, während individuelle Makel gern zur Deshalb tragen Mädchen aus der Gegend Haltbarkeit der Foundation sich eine „moderne“ Foundation in alfall vor Licht geschützt und kühl kühlt – werden auf die betroffenen
Schau gestellt werden. Haut geschmückt ab dem Alter von fünf Jahren Messingspu Ob im Urlaub oder im Alltag: Viele der Regel so gut mit der Haut verbin- gelagert. Auch starke Temperatur- Stellen gelegt und schon nach kur-
Das erinnert an den KaroStamm in Äthi
opien und das nomadische DinkaVolk
Tätowierungen werden als das ultimative
Zeichen der Rebellion wütender westlicher
len um den Hals.
Zuerst legen sie sich sechs Ringe um den
Kundinnen fragen sich, ob es genügt,
die Foundation einmal, zum Beispiel
det, dass sie auch wärmere Tempera-
turen übersteht.
schwankungen sind dem Produkt
nicht zuträglich. Kompakte Produk-
DIE RICHTIGE ZUBEREITUNG zer Zeit entspannt sich die Haut Ih-
res Kunden merklich.
dieselben Teeblätter mehrmals auf-
des Südsudans. Hier gilt die Skarifizierung Teenager angesehen oder als eine Möglich Hals und dann erhöht sich ihre Zahl je am Morgen, aufzutragen. Meine Ant- Als Make-up Artist empfehle ich vor te hingegen sind meist so konzipiert, Auch bei leichten Sonnenschäden
brühen kann.
oder die Praxis, die Haut mit einem Mes keit, sie als Mitglied einer bestimmten so des Jahr um einen Ring. Zum Zeitpunkt wort: Es kommt darauf an! dem erneuten und ständigen Mattie- dass sie in der Handtasche mitgeführt können Sie abgekühlte Schwarz- oder
ser zu verletzen, um Muster oder symbo zialen Gruppe zu identifizieren. Aber für ihrer Heirat erreicht die Anzahl der Rin Wenn man seine Foundation am Mor- ren mit einem Kompakt-Puder, die werden können. Sie sind meist auch – Falsche Teekanne: Am besten eignet Grüntee-Beutel zur Linderung einset-
lische Zeichen zu kreieren, als eine schö viele Kulturen auf der ganzen Welt haben ge ihr Maximum, da sie nach der Hochzeit gen in der optimalen Reihenfolge Haut zunächst immer mit einem Pa- nicht so hitzeempfindlich. Dennoch sich eine kleine Teekanne aus Glas zen. Wenn die betroffenen Areale et-
oder Ton.
ne Kunstform und wird oft verwendet, um keine Ringe mehr hinzufügen. Infolge des (Reinigung, Gesichtswasser, Augen- piertuch trocken zu tupfen. gehört kein Pflege- oder Make-up- was größer sein sollten, beispiels-
einen Übergangsritus ins Erwachsenenal Tragens dieser Spulen kann der Hals der pflege, Spezialpflege und ggf. Primer) Produkt in die pralle Sonne; dies gilt – Falsches Teebehältnis: Die hochwer- weise auf dem Rücken oder dem
ANZEIGE
ter anzuzeigen. Frau bis zu 40 cm lang werden. Und manch aufträgt und sorgfältig mit einem natürlich ebenso für das bereits auf- tigen Teeblätter sollten nicht in ein zu Dekolleté, stellen Sie am besten in
kleines Behältnis gezwängt werden,
„Zeig, wer du wirklich bist“, unvorstellbar
für Russinnen. Bei ihnen lautet das Motto
We love mal ist die gesamte Konstruktion so riesig
und unbequem, dass es für ein Mädchen Und bei Sonnenbrand?
getragene Make-up. Q
Bei der Zubereitung eines guten Tees damit sie sich entfalten können.
einem größeren Topf einen Teesud
her. Tränken Sie damit eine Kom-
kann man einige Fehler machen:
„Mehr ist mehr“. Im ehemaligen Zarenreich
investieren Frauen viel Mühe (und Mittel)
Online-Messe! schwierig ist, den Kopf überhaupt zu dre
hen. Aber Schönheit erfordert schließlich
Eine von der Sonne gerötete und er-
hitzte Haut muss zunächst mit der – Falsche Wassertemperatur:
– Zu hartes Wasser: Es blockiert feine
Aromen und bildet einen unappetitli-
presse oder ein Handtuch und bede-
cken Sie damit das Areal. Auch hier
in ihr Aussehen. Warum? Möglicherweise Opfer, oder?! Q passenden Pflege versorgt werden, Schwarztee und Oolong-Tee mit ca. chen Film auf der Teeoberfläche. Am wird die beruhigende Wirkung des
100 Grad, Grüntee mit ca. 70 Grad besten verwendet man weiches Mi-
könnte der stärkere Konkurrenzkampf der zum Beispiel durch After-Sun-Pro- Tees schnell spürbar. Q
und Weißtee mit ca. 80 Grad aufbrü- neralwasser.
Foto: J AYANNPO/Shutterstock.com
Foto: KMNPhoto/Shutterstock.com
Grund sein. Denn in Russland gibt es sta dukte. Danach kann man die even- hen. Dafür eignet sich am besten ein
tistisch gesehen mehr Frauen als Männer. JUDITH LORENZON
MEHR ERFAHREN – ONLINE GEHEN! tuell verbleibende Rötung mit einer Wasserkocher mit Temperatur-Wahl.
– Unterschätzter Koffeingehalt:
Die gebürtige Berlinerin arbeitete, be- leichten Grundierung kaschieren. Die Abends am besten Kukicha-, Pu-Erh-
Exklusiv für Online-Abonnenten von
vor sie sich der Beautybranche wid- THORSTEN JOFFROY – Falsche Ziehzeiten: Alle hochwerti- oder Oolong-Tees wählen oder den CLAUDIA GESANG
www.beauty-forum.com/messedeals BEAUTY FORUM: Einen unkomplizierten Urlaubslook stellt Anwendung von Foundations ist in
mete, für ein Politmagazin des Tages- Der Autor ist Make-upArtist gen grünen, weißen und Oolong-Tees ersten Aufguss nur 20 bis 30 Sekun- Die Autorin ist Kosmetikerin
spiegels. Heute lebt sie mit ihrer solchen Fällen durchaus möglich, vor und Beautyexperte. Er arbeitet und Heilpraktikerin für Psy-
Brasilianische Rundungen Familie im italienischen Turin und be- Thorsten Joffroy auf unserer Internetseite unter
allem, wenn sie zusätzliche pflegen- als freier Berater, Coach und
sollten ca. eine Minute lang ziehen.
Das garantiert ein optimales Aroma
den ziehen lassen, wegschütten und
den Tee erst mit dem zweiten Auf-
chotherapie. Außerdem arbei-
richtet über die neusten Trends der www.beauty-forum.com vor. Schulungstrainer für die tet sie als Dozentin an der
Das Streben nach absoluter Schönheit in Beauty-Industrie in zahlreichen Hoch- de und beruhigende Wirkstoffe ent- Kosmetikindustrie. und wenig Bitterstoffe, sodass man guss genießen. Mainzer Berufsfachschule für
Brasilien konzentriert sich auf die richtigen glanz-und Fachmagazinen. Geben Sie einfach den Webcode 151789 ein. halten. www.joffroy-beauty.de Wellness und Kosmetik.
4/2020 www.beauty-forum.com 23 80 www.beauty-forum.com 4/2020 4/2020 www.beauty-forum.com 85
Full page BEAUTY FORUM 04/2020, cover page BEAUTY FORUM BÖRSE 04/2020, 27 March 2020, diverse taglines Main newsletter 25 March and 1 April 2020
SAMPLE CALCULATION FOR A CROSSMEDIA CAMPAIGN
Hall plan for April 2020 „Messestand“ – Subsite ADVERTISING FORM PERFORMANCE FIGURES BUDGET
CALCULATION*
Weekly newsletter on 25.03.20 30,142 addresses € 2,100
21.73 % Opening rate
4.48 % CTR
Weekly newsletter on 01.04.20 30,104 addresses € 2,100
27.41 % Opening rate
5.32 % CTR
Full-page print in magazine, ID 27.03.20 Circulation: 23,000 copies € 4,850
Cover page BEAUTY FORUM BÖRSE Circulation: 23,000 copies € 2,990
Sponsored-/Facebook Post, Changing motifs before and € 510
BEAUTY FORUM and during the fair period,
BEAUTY FORUM NAILPRO monthly
Parallax at beauty-forum.com monthly € 1,200
other advertising formats such as object newsletter, Instagram, taglines on request
Evaluation of digital fair in April, Ø 114 single page views
Standing costs € 1,500 / month Ø 37 clicks CTA
Ø Costs / Lead: € 40.54
Ø CTR: 32.46 %
Total € 13,750
* All prices net in EUR excl. statutory VAT.
Pre-campaign in March, campaign in April while the fair was taking place (selected)
Sponsored Posts/Facebook Posts, Instagram, Modal, Object-Newsletter
9 9
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences
10 10
BEAUTY FORUM GERMANY EDITION
37th year: 2021 · www.beauty-forum.com
BEAUTY FORUM – THE MULTI-TALENT FOR YOUR LIFE AS A COSMETICIAN!
BEAUTY FORUM is the “all in one” package, providing a complete overview of all cosmetics-related topics.
The trade journal's in-depth, wide-ranging information on care, apparative cosmetics, medical beauty, foot and nail
care, business topics plus natural cosmetics, wellness or style trends – with best practice examples – ensures
cosmeticians are always up to date.
Aimed at: Women who have turned their passion into their profession!
Why it is worth it: The ABC of cosmetics for trends, treatments and concepts.
CIRCULATION Frequency discount Volume discount
Print run 2021 3 advertisements 3% 3 pages 05 %
21,000 copies per issue 6 advertisements 5% 6 pages 10 %
Publication 12x per year 12 advertisements 10 % 12 pages 15 %
20 advertisements 15 % 20 pages 20 %
On purchases within a given insertion year/Starting with the
MAGAZINE FORMAT appearance of the first advertisement
Magazine format: 220 x 297 mm
is also published as an e-Paper which is available online Additional charges
3 days before the corresponding publication date. Customized colours HKS, Pantone and metallic: price on
request, binding placement: +10 % of advertisement
price
PRINTING/BINDING PROCESS
Sheet- and web-fed offset,
RECIPIENT STRUCTURE
euroscale, adhesive binding, 80 screen
Beauty care students,
beauty schools
5.5
PRINTING MATERIALS
4 Footcare salons
and practices
90%
Via email to: marina.vasilj@health-and-beauty.com
Via Cloud data storage/data carrier: see page 49
PRICES & TERMS 0.5 Archive and
sample copies
Prices in EUR excl. statutory VAT
Payment terms: net, upon receipt of invoice
Agency commission Beauty salons, beauty farms,
spas, day spas
COMPETENT | INNOVATIVE | PROFESSIONAL 15 % of customer net price
Primarily owners and managersISSUE DOSSIER/TOPIC FOCUSES FEATURES/HIGHLIGHTS
1
AC 24.11.2020
PDC 04.12.2020
Dossier: Wedding Beauty – How to Make Sure the Client Doesn't End Up a Bridezilla
P Massage methods for professionals – From purifying to relaxing
BEAUTY FORUM Stars Award
2020: The winners
PD 30.12.2020 P Quality has its price – How to calculate correctly and earn more Happy New Year
Insert BEAUTY FORUM Guide 2021
2 AC
PDC
18.12.2020
05.01.2021
Dossier: Fresh Skin in Springtime - How to Reinvigorate Stressed Winter Skin
P Stylish and with lots of volume – Brows, lashes and lips
Natural? Naturally!
PD 29.01.2021 P Natural power – Plants in cosmetics
3 AC
PDC
25.01.2021
03.02.2021
Dossier: Luxury Body - Everything you Need for a Firm Body
P Great shoes – Painful soles? Treatments for healthy feet
Trade fair issue BEAUTY FORUM LEIPZIG
Education Check
PD 26.02.2021 P Spring/summer make-up and styling trends
4
AC 24.02.2021
PDC 08.03.2021
Dossier: Beauty Business Basics – Further Training, Marketing and
Offerings for Success
Depot Check
Trade fair issue BEAUTY FORUM LEIPZIG
PD 31.03.2021 P Apparative or manual – Effective hair removal for her and him
P Hygiene: Requirements, guidelines & measures for beauty institutes
5 AC
PDC
19.03.2021
29.03.2021
Dossier: Super Skin in Summer – Preparing your Skin for the Sun
P The microbiome – How to get healthy skin flora
Organic? Of course!
Trade fair issue BEAUTY Düsseldorf
PD 30.04.2021 P PMU – What’s new? Professional techniques for permanent make-up
6
AC 21.04.2021
PDC 29.04.2021
Dossier: Love your Age – Cosmetic and Medical Treatments for Every Age
P Caution is the secret of porcelain skin – Why you shouldn't wash
Trade fair trends BEAUTY FORUM LEIPZIG
Trade fair issue BEAUTY Düsseldorf
PD 21.05.2021 your hands too often
P Multi-talents – Treatments for the beauty institute and at home
7
AC 25.05.2021
PDC 07.06.2021
Dossier: What Have We Learned from the Corona Crisis?
Adjusted offerings for difficult times in the beauty institute
Equipment and Furnishings Check
Trade fair trends Beauty Düsseldorf
PD 30.06.2021 P Skin highlights – Care and make-up for a glow
P When things last longer – Long-term cosmetic effects
11 11
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences12 12
ISSUE DOSSIER/TOPIC FOCUSES FEATURES
AC
8
28.06.2021
PDC 06.07.2021
Dossier: Holistic Cosmetic Concepts – No-Worries Packages
for Every Skin Type
Golden autumn
PD 30.07.2021 P Inner values – Trendy ingredients in cosmetics
P Quick beauty – Medical and cosmetic treatments for fast results
9 AC
PDC
02.08.2021
06.08.2021
Dossier: Fantastic Skin in Autumn – How to Regenerate Skin in Autumn
P No main stream please – Personalized cosmetics
Medical Beauty
PD 31.08.2021 P Make-up- and styling-trends autumn/winter
10 AC
PDC
25.08.2021
06.09.2021
Dossier: The Skin Challenge – Problem Diagnosed, Problem Solved
P Types of client – Expectations and the right offerings
Make-up your business!
Fair highlights
PD 30.09.2021 P Minimalism – The mega-trend in cosmetics and beauty institutes Trade fair issue BEAUTY FORUM MUNICH
11 AC
PDC
24.09.2021
04.10.2021
Dossier: Wonderful Skin in Winter – Feel-Good Factors for Skin
P Wellness – What's up? The latest trends for spas, etc.
Nice Eyes
Trade fair highlights
PD 27.10.2021 P Organic, close to natural, natural or vegan? These are the differences! Trade fair issue BEAUTY FORUM MUNICH
12 AC
PDC
26.10.2021
05.11.2021
Dossier: The Ball Season – Festive Styles for Grand Events
P Quality standards in cosmetics – From manufacturing to use
Trade fair issue BEAUTY FORUM MUNICH
PD 30.11.2021 P Apparative combined procedures – Effective results
M 2022
BEAUTY FORU
AC
1
25.11.2021
PDC 06.12.2021
Dossier: Allow Us to Introduce Your Equipment and Furnishings –
From Interior Design to Tools
Happy New Year
BEAUTY FORUM Stars 2021: The winners
PD 30.12.2021 P Skin hangover – First aid for post-party skin Insert BEAUTY FORUM Guide 2022
P A healthy lifestyle – Nutrition, wellness and detox for skin
AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)STANDARD ADVERTISEMENT FORMATS INSERTS
ADVERTISEMENT FORMAT** PRICE ADVERTISEMENT FORMAT** PRICE FORMAT PRICE
Double page 440 x 297 mm € 8,770 1/2 vertical 103 x 297 mm € 3,099 Inserts* up to 10 g Format up to DIN A4 € 4,240
spread Gold Placement as the first
1/2 horizontal 220 x 146 mm € 3,099 (max. 210 x 297 mm),
double page spread on the first 20 pages
up to 20 g Partial inserts are € 4,790
1/3-page horizontal panorama 440 x 102 mm € 5,520
Double page spread 440 x 297 mm € 7,625 not possible
Premium on request, depending on availability
1/3-page vertical 75 x 297 mm € 2,640 up to 30 g € 5,020
CONTENTS 440 x 102 mm € 6,500 1/3-page horizontal 220 x 102 mm € 2,640 up to 50 g € 5,480
1/3-page panorama 1/4-page horizontal 220 x 80 mm € 2,290
Postcards attached (mechanically) € 2,490
Full page 220 x 297 mm € 4,850 Format up to DIN A6, paper: 150 g/m2,
Inside front cover 220 x 297 mm € 5,250 BOUND-IN INSERT only in combination with a full-page ad
Inside back cover 220 x 297 mm € 4,900 FORMAT PRICE
Back cover 220 x 297 mm € 5,460 Bound-in insert*
2-page Format up to max. 220 x 297 mm € 6,050
Flying Cover 111 x 297 mm € 7,720
4-page (3 mm bleed at the sides and € 7,550
Maxi-Page U3 297 x 440 mm € 6,692 bottom + 5 mm bleed at the top),
2/3-page vertical 133 x 297 mm € 3,710 8-page Maximum paper weight: 170 g/m2 € 8,420
SPECIAL ADVERTISEMENT FORMATS
ADVERTISING FORM/SCOPE OF SUPPLY
Flying Cover Cover promotion
1/2-page cover ad, portrait format, Logo illustration on cover, double page ad or
Listing in contents € 7,720 promotion spread, listing in contents € 8,650
Maxi-Page
Double-page portrait format
on thicker paper
with stop function € 6,692
All prices in EUR excl. statutory VAT, 4c Euroscale, 10% placement surcharge
* Bound-in and loose inserts are non-discountable. Delivery of bound-in and loose inserts: Quantity = magazine print run + 3 %
** All ad formats are trim sizes (bleed: 3 mm per outside edge)
13 13
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences14 14
SPECIAL ADVERTISING FORMATS
ADVERTISING FORM/SCOPE OF SUPPLY PRICE
Top-Treatment, Brand-Story, Success Story, Nexxt-Generation, Standpunkte, Marketing-Story, Behind the Scenes
Print: 2 full pages. Your story about the product, brand or company management as a personnel or corporate story with authentic € 7,200
testimonials. Crossmedia storytelling with call to action to generate leads
Plus Digital: Individual web presentation, where applicable with embedded video (supplied by client). Price/month, duration min. 3 months € 920
Digital only, no print: Price/month, duration min. 3 months € 1,560
Butterfly
3 full-page advertising feature, fold-out 2nd cover page, format: 205 x 297 mm + 422 x 297 mm (plus bleed margin) € 9,300
Happy New Year* (1/21)
Print: Full-page individual product presentation of must-have market innovations for the coming year € 1,520
Plus Digital: Individual web presentation using content from the product presentation, duration min. 5 months, price/month € 110
on top BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each € 310
Natural? Naturally!* (2/21)
Print: Presentation on full pages of products from the natural cosmetics, organic cosmetics and semi-natural cosmetics segments € 3,880
in the form of a special feature with editorial intro + PR pages
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 6 months, price/month € 110
Education Check* (3/21)
Print: Full-page presentation of the courses and training offering (industry & beauty schools) as a special feature € 2,440
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month € 110
on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each € 1,050
on top: BEAUTY FORUM NAILPRO*** € 1,550Depot Check* (4/21)
Full-page, presentation of the advantages and reasons for a depot in the form of a special feature with editorial intro + PR pages € 3,880
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month € 110
on top BEAUTY FORUM Edition Austria*** € 1,030
Organic? Of course!* (5/21) – Sustainability for tomorrow’s world!
Print: Full page. Present your production and sales measures to ensure a clean future € 3,880
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 6 months, price/month € 110
Equipment and Furnishings Check* (7/21)
Print: 2 full pages with you as the full-range supplier, highlighting of individual products, devices or furniture € 5,100
Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month € 110
Golden autumn* (8/21)
Print: Full-page individual product presentation of the top guaranteed revenue product for autumn and winter € 1,010
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 3 months, price/month € 110
on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each € 310
on top: BEAUTY FORUM NAILPRO*** € 310
Medical Beauty* (9/21) – Thematic range combination
Print: Full-page bundle as PR product presentation in BEAUTY FORUM Germany Edition and BEAUTY FORUM MEDICAL € 3,900
Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month € 110
on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each € 920
Make-up your Business!* (10/21)
Print: Full page. Are your customers in good economic shape? Show your advantages! € 3,880
Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month € 110
Nice Eyes* (11/21)
Print: Full page. Present hot moments from the lashes and PMU segment! € 3,880
Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month € 110
Trade fair trends PREMIUM* XXL – Double page spread advertorial + video clip (3–4 min.) + link to individual company website | AFTER the fair € 4,000
Trade fair trends PREMIUM* – Full-page advertoriall + video clip (3–4 min.) + link to individual company website | AFTER the fair € 2,975
Trade fair trends BASIC PLUS* – Full-page advertorial + link to individual company website | AFTER the fair € 2,530
Trade fair trends BASIC PRINT* – 1/2-page advertorial | AFTER the trade fair € 1,270
All prices in EUR excl. statutory VAT
* Special formats can only be booked for the stated editions. Special prices for specials do not qualify for quantity discounts
*** Upgrade combi booking price only valid if a previous booking has been made for BEAUTY FORUM Germany Edition
15 15
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences16 16
BEAUTY FORUM BÖRSE
The cosmetics marketplace for beauty professionals · www.beauty-boerse.de
BEAUTY FORUM BÖRSE PRINT + BEAUTY FORUM BÖRSE DIGITAL
The cost-effective medium includes the three sections ‘advertising market’, ‘training and further training’ and ‘schools’.
In addition to this, ads in the classified ads section which can be booked for print and digital with a focus on job offers
and requests, sale of salons, business relationships, purchase requests, rentals and training opportunities in the
cosmetics industry.
BEAUTY FORUM BÖRSE is issued monthly and integrated into BEAUTY FORUM Germany Edition.
AD FORMAT PRICE SECTION
TRAINING JOB VACANCIES
Premium 220 x 297 mm On request On request On request
Cover page 220 x 247 mm € 3,050 – –
Full page 188 x 252 mm € 1,430 € 1,000 € 1,230
1/2 page vertical 92 x 252 mm – € 615 –
1/4 page vertical 92 x 120 mm € 360 € 310 € 310
School-basic entry 1+2
25 mm, b/w € 36 – –
School-logo entry 1+2
40 mm, 4c, framed € 65 – –
ADVERTISING MARKET | TRAINING | SCHOOLS
All prices in EUR excl. statutory VAT
1
Minimum quantity 12 editions, print version only. Up to 2 lines in bold for company name and 5 lines in normal characters. Following this, ongoing unless terminated.
2
Each additional line € 10BEAUTY FORUM GUIDE 2022
Year book for the German-speaking professional beauty industry
www.beauty-forum.com/guide
This classified directory for the professional beauty sector serves as a manufacturer and dealer A-to-Z. The BEAUTY
FORUM GUIDE is distinguished by its longevity, high informational content and is published in print and online
versions. No additional fee is charged for an online entry. The BEAUTY FORUM GUIDE is published annually. The basic
entry incl. the 1st brand name and 1st product group is free.
CIRCULATION PRINTING/BINDING PROCESS
Print run 2021 Sheet- and web-fed offset,
21,000 copies per issue Euroscale, adhesive binding, 80 screen
Publication 1x per year
PRINTING MATERIALS
MAGAZINE FORMAT Via email to:
Magazine format: 210 x 297 mm annesophie.jedynak@health-and-beauty.com
Via Cloud data storage/data carrier: see page 49
FORMATS & PRICE RECIPIENT STRUCTURE
Cover advertisement, 60 x 40 mm € 1,025
Double page spread, 420 x 297 mm
5.5
Beauty care students,
€ 2,640 beauty schools
Full page, 210 x 297 mm € 2,060 4 Footcare salons
and practices
90%
1/2-page, 210 x 140 mm € 1,100
Header (10 x), 184 x 15 mm € 515
Margin (10 x), 10 x 86 mm € 387
0.5 Archive and
Beauty-Gallery online € 1,005 sample copies
Internet package (publication on social
media sites, links and QR code € 95
Logo, print & online € 101
Brand name € 42 Beauty salons, beauty farms, spas,
day spas
Product group € 42
Frame € 52
Primarily owners and managers
Additional line, 30characters € 18
All prices in EUR excl. statutory VAT
17 17
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences18 18
BEAUTY FORUM MEDICAL
11th year 2021 · D-A-CH · www.beauty-forum.com/medical
BEAUTY FORUM MEDICAL – WHERE PROFESSIONAL COSMETICS AND MEDICINE WORK HAND IN HAND!
BEAUTY FORUM MEDICAL presents cosmetic and medical methods and discusses potential and limits. It provides
information about active ingredient trends and aesthetic and cosmetic treatments as well as legal pitfalls.
Aimed at: Anyone who wants more than classic cosmetics!
Why it is worth it: Provides the specialist knowledge cosmeticians require to position themselves as medical beauty
professionals.
CIRCULATION Frequency discount Volume discount
Print run 2021 3 advertisements 3 % 3 pages 05 %
10,000 Copies per issue 6 advertisements 5 % 6 pages 10 %
Publication 6x per year, D-A-CH 12 advertisements 10 % 12 pages 15 %
On purchases within a given insertion year/Starting with the appearance
MAGAZINE FORMAT of the first advertisement
Magazine format: 210 x 297 mm
Is also published as an e-Paper which is available online
RECIPIENT STRUCTURE
3 days before the corresponding publication date.
PRINTING/BINDING PROCESS Aesthetic plastic surgeons, cosmetic
surgeons, dermatologists, med. service
21
Sheet-fed offset, Euroscale, adhesive binding, 80 screen centres, clinics
PRINTING MATERIALS
7
Beauty care
Via email to: students, beauty
67%
schools
annesophie.jedynak@health-and-beauty.com
Via Cloud data storage/data carrier: see page 49
4.5
Footcare
PRICES & TERMS salons and
Prices in EUR excl. statutory VAT practices 0.5 Archive and
sample copies
Payment terms: net, upon receipt of invoice
AGENCY COMMISSION
Beauty salons, beauty farms, spas,
15 % of customer net price
day spas
ADDITIONAL CHARGES
Customized colours HKS, Pantone and metallic: price on Primarily owners and managers
request, Binding placement: +10 % of advertisement
COMPETENT | FOCUSED | PRACTICAL priceISSUE DOSSIER/TOPIC FOCUSES FEATURES/HIGHLIGHTS
1 AC
PDC
14.12.2020
12.01.2021
Dossier: Cellulite – Causes, Symptoms and Treatments
P 3-in-1 – Cleansing, regenerating and plumping active ingredients
PD 08.02.2021 P The selfie boom – The desire for perfect lips, eyes and skin
2 AC
PDC
01.03.2021
11.03.2021
Dossier: The Immune System and Skin – Strengthening their Defences
P Non-operative fat removal – An overview of gentle procedures
Trade fair issue BEAUTY FORUM LEIPZIG
Trade fair issue BEAUTY Düsseldorf
PD 07.04.2021 P Whatever the skin type – Skin cleansing basics
3 AC
PDC
29.04.2021
11.05.2021
Dossier: Aesthetics – The Natural Look is In Demand
P Blemished skin – From liver spots to vitiligo
PD 07.06.2021 P The perfect option – Apparative combined treatments
4 AC
PDC
05.07.2021
16.07.2021
Dossier: Lipedema – Diagnosis and Treatment
P Intestinal flora – How bacteria influence the skin
PD 09.08.2021 P Scars – Medical and cosmetic treatments
5 AC
PDC
06.09.2021
16.09.2021
Dossier: Happy Face – Skin Rejuvenation from Non-Invasive to Operative
P City, country, river – Anti-pollution, natural active ingredients, marine cosmetics
Medical Beauty
Trade fair issue BEAUTY FORUM MUNICH
PD 11.10.2021 P Make it special – Customized treatments for her and him
6 AC
PDC
02.11.2021
12.11.2021
Dossier: Diabetic Foot – Prevention, Therapy and Care
P Body contouring – A comparison of methods
PD 06.12.2021 P Peelings – Mechanical, chemical, enzymatich
AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)
19 19
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences20 20
STANDARD ADVERTISEMENT FORMATS BOUND-IN AND LOOSE INSERTS
AD FORMAT** PRICE AD FORMAT** PRICE FORMAT PRICE
Double page spread 1/2 vertical 105 x 297 mm € 1,975 Bound-in* up to 10 g Format up to € 3,270
Gold 420 x 297 mm € 5,270 1/2 horizontal 210 x 148 mm € 1,975 and loose max. 200 x 297 mm
Placement as the first double up to 20 g partial inserts are € 3,340
page spread on the first 20 pages 1/3 vertical 70 x 297 mm € 1,650
not possible
Double page spread 1/3 horizontal 210 x 99 mm € 1,650 up to 30 g € 3,410
Premium 420 x 297 mm € 4,120 up to 50 g € 3,550
on request, depending on availability
Inserts* 2-page Format up to max. € 3,480
Full page 210 x 297 mm € 3,030
210 x 297 mm (3 mm
Inside front cover 210 x 297 mm € 3,250 4-page bleed at the sides and € 3,830
Inside back cover 210 x 297 mm € 3,100 bottom + 5 mm bleed
Back cover 210 x 297 mm € 3,330 at the top), maximum paper
weight: 170 g/m2
All prices in EUR excl. statutory VAT, placement surcharge 10%. 4c Euroscale Postcards attached (mechanically) on request
* Inserts and bound-in inserts are non-discountable.
Format up to DIN A6, paper: 150 g/m²,
Delivery of bound-in and loose inserts: Quantity = magazine print run +3 % only in combination with a full-page ad
** All ad formats are trim sizes (bleed: 3 mm per outside edge)
SPECIAL ADVERTISEMENT FORMATS
ADVERTISING FORM/SCOPE OF SUPPLY PRICE
Cover promotion
Logo illustration on cover, double page ad or promotion spread, listing in contents € 5,170
Medical Beauty*** (5/21)
Thematic reach combination with Full-page bundle as PR product presentation in BEAUTY FORUM MEDICAL and in the BEAUTY FORUM Germany Edition € 3,900
and Plus Digital: Active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month € 110
+ on top: BEAUTY FORUM Austria Edition € 920
All prices in EUR excl. statutory VAT
***Special formats can only be booked for specified issues. On top-Preis nur bei vorheriger Buchung des Specials in der BEAUTY FORUM Germany Edition
Bound-in and loose inserts are non-discountable. Bound-in insert: Quantity = magazine print run + 3 %BEAUTY FORUM BUSINESS
30th year 2021 · www.beauty-forum.com/business
BEAUTY FORUM BUSINESS – THE SUCCESS GUARANTEE FOR YOUR BEAUTY INSTITUTE OR SALON!
BEAUTY FORUM BUSINESS provides practical tips on how cosmeticians can gain new customers, sell more products
and increase their turnover in the long term. With articles on managing a company, marketing strategies which can be
implemented quickly and further training options the magazine is the trailblazer for women setting up new
businesses and success-oriented businesswomen.
Aimed at: The independent woman who wants to achieve more in life!
Why it is worth it: The guide that provides more confidence to become self-employed.
CIRCULATION RECIPIENT STRUCTURE
Print run 2021 Women setting up new
2,500 copies per issue businesses in the
cosmetics segment Nail bars
Publication 6x per year
MAGAZINE FORMAT
Magazine format: 210 x 297 mm
25 14
Is also published as an e-Paper which is available online
3 days before the corresponding publication date.
53%
3
PRINTING/BINDING PROCESS Foot care institutes
Sheet-fed offset, Euroscale, adhesive binding, 80 screen
1 4
Archives, fairs,
PRINTING MATERIALS sample copies
Beauty care students,
Via email to: beauty schools
annesophie.jedynak@health-and-beauty.com
Beauty salons
Via Cloud data storage/data carrier: see page 49
Primarily owners and managers
PRICES & TERMS
Prices in EUR excl. statutory VAT
Payment terms: net, upon receipt of invoice
INDISPENSABLE | UP-TO-DATE | PROFESSIONAL
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Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences22 22
ISSUE DOSSIER/TOPIC FOCUSES FEATURES/HIGHLIGHTS
1 AC
PDC
23.11.2020
02.12.2020
All new inside – How to make your beauty institute fit for the future
P Using money to make a profit – The right way to handle your earnings
PD 13.01.2021 P We need to talk! The modern way to communicate with customers
2 AC
PDC
08.02.2021
18.02.2021
Always on tour – Working as a mobile cosmetician
P Sustainability – What cosmetics institutes can do
Trade fair issue BEAUTY FORUM LEIPZIG
PD 17.03.2021 P Small tricks, big impact – Practical sales tips for beauty institutes
AC
3
06.04.2021
PDC 15.04.2021
Asking for payment – Which cash register systems are
suitable for beauty institutes
Trade fair issue BEAUTY Düsseldorf
PD 12.05.2021 P Further training for cosmeticians – How to get the most out of seminars
P Getting out of the red – How to turn things around
4 AC
PDC
07.06.2021
16.06.2021
Pure luxury – Fixtures and furnishing for high-end target groups
P Together you feel less alone – Why it’s worth having employees
PD 14.07.2021 P From cosmetician to teacher – Earning money with training courses
5 AC
PDC
09.08.2021
18.08.2021
A comparison of payment methods – Cash, cards, etc.
P Cheap or expensive – How to set the right prices!
Trade fair issue BEAUTY FORUM MUNICH
PD 15.09.2021 P Ready for Generation Z – What your young clients want
6 AC
PDC
11.10.2021
20.10.2021
Not enough hours in the day? How to improve your time management
P The 5-star beauty institute – How to get good Internet ratings
Make-up your Business
PD 17.11.2021 P Here to stay – Modern customer retention methods
AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)TS
I S I N G FORMA
VERT
ALL AD MEDIA
STANDARD ADVERTISEMENT FORMATS CROSS
AD FORMAT* CROSSMEDIA PRICE AD FORMAT* CROSSMEDIA PRICE
Double page spread 420 x 297 mm € 1,470 Half-page diagonal 166 x 234 mm € 540
Placement as the first double page spread
on the first 20 pages 1/2-page vertical 99 x 297 mm € 500
Full page 210 x 297 mm € 860 1/2 page horizontal 210 x 144 mm € 500
Inside front cover 210 x 297 mm € 1,100 Island advertisement, big island 111 x 111 mm € 430
Inside back cover 210 x 297 mm € 1,000 Island advertisement, round Diameter: 78 mm € 390
Back cover 210 x 297 mm € 1,220 L advertisement 210 x 67 mm and 63 x 230 mm € 490
Advertorial Full page** 210 x 297 mm € 920 U advertisement 2 x L advertisement on a double page € 1,020
Advertorial 2/1 page** 420 x 297 mm € 1,800 Headers
10 x in succession 111 x 15 mm € 515
Double page Storytelling** 420 x 297 mm € 1,800
Sidebars
10 x in succession 15 x 120 mm € 390
**Special price: Additional 15 % prolongation discount if this motif has been published in BEAUTY FORUM Germany Edition within the last 24
months (from date of publication). Prices for bound-in and loose inserts on request! All prices in EUR excl. statutory VAT, placement surcharge 10%. 4c Euroscale
D
INCLUDE The duration of each crossmedia advertising format is until the next publication date – 2 months from issue of the bound edition – in the business segment
SAMPLE VISUALIZATIONS OF CROSSMEDIA ADVERTISING FORMATS
Island advertisement, big island Half-page diagonal U advertisement Fireplace Banner
*All advertisement formats (excluding island advertisement, big island and island advertisement, round) are trim sizes (bleed: 3 mm per outside edge).
Bound-in and loose inserts on request. Delivery of bound-in and loose inserts: Quantity = magazine print run +3 %
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Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events Licences24 24
BEAUTY FORUM NAILPRO
22th year 2021 · D-A-CH · www.beauty-forum.com/nail
BEAUTY FORUM NAILPRO – CREATIVE, COMPETENT AND ALWAYS WITH A HEART!
BEAUTY FORUM NAILPRO is a trade journal with a practical focus, designed for the professional nail industry. It
covers the full spectrum of topics which are important for a nail designer's day-to-day business: Fashion and lifestyle
trends expressed as creative nail art, professional techniques, nail health knowledge and relevant business tips to
make nail bars successful.
Aimed at: Anyone who sees nail design as more than a hobby!
Why it is worth it: Required reading and inspiration for the latest nail trends!
CIRCULATION Frequency discount Volume discount
Print run 2021 3 advertisements 3 % 3 pages 05 %
10,000 copies per issue 6 advertisements 5 % 6 pages 10 %
Publication 9x per year, D-A-CH 12 advertisements 10 % 12 pages 15 %
On purchases within a given insertion year/Starting with the appearance of the first
MAGAZINE FORMAT advertisement
Magazine format: 210 x 297 mm
Is also published as an e-Paper which is available online
RECIPIENT STRUCTURE
3 days before the corresponding publication date.
PRINTING/BINDING PROCESS Beauty salons, foot care
practices offering nail design
Sheet-fed offset, Euroscale, adhesive binding, 80 screen services
16.5
PRINTING MATERIALS
Via email to: marina.vasilj@health-and-beauty.com 0.5 Beauty schools
Via Cloud data storage/data carrier: see page 49
PRICES & TERMS
Prices in EUR excl. statutory VAT
Payment terms: net, upon receipt of invoice
82.5%
0.5 Cosmetics trade
fairs, archives
AGENCY COMMISSION
15 % of customer net price
ADDITIONAL CHARGES Nail bars, nail designers
Customized colours HKS, Pantone and metallic: price on
request, Binding placement: +10 % of advertisement
STYLISH | COMPREHENSIVE | PRACTICAL price Primarily owners and managersISSUE DOSSIER/TOPIC FOCUSES FEATURES/HIGHLIGHTS
1 AC
PDC
10.12.2020
11.01.2021
Dossier: 2021 – A New Year with New Laws for Nail Bars
P Seductive eyelashes – The right length makes all the difference
Happy New Year
PD 09.02.2021
2 AC
PDC
29.01.2021
08.02.2021
Dossier: Seasonal Looks – The Right Decoration for Your Business
P Waxing vs. sugaring – An overview of the best methods
Education Check
PD 09.03.2021
3 AC
PDC
04.03.2021
15.03.2021
Dossier: Correct Implementation of Data Protection Regulations
P Spring/summer nail trends – Stylish looks for sunny days
Trade fair issue BEAUTY FORUM LEIPZIG
Trade fair issue BEAUTY Düsseldorf
PD 13.04.2021
4 AC
PDC
06.04.2021
19.04.2021
Exclusive Special Edition Trade fair issue BEAUTY Düsseldorf
PD 18.05.2021
5 AC
PDC
07.06.2021
15.06.2021
Dossier: You’ve Got Mail – Social Media Marketing
P How to care for swollen feet
Trade fair issue BEAUTY FORUM Leipzig
Trade fair issue BEAUTY Düsseldorf
PD 13.07.2021
6 AC
PDC
06.08.2021
18.08.2021
Dossier: Gaining New Customers – Targeted Activities
P Autumn/winter nail trends – The right colours to get through cold days
Golden autumn*
Trade fair issue BEAUTY FORUM MUNICH
PD 14.09.2021
7 AC
PDC
03.09.2021
15.09.2021
Dossier: Quality Advertising – From Business Cards to Posters
P Is permanent really for ever? PMU methods for beginners
Trade fair issue BEAUTY FORUM MUNICH
PD 12.10.2021
8 AC
PDC
04.10.2021
20.10.2021
Dossier: Cost Calculation – Simple Ways to Save and Intelligent Investments
P Overview of methods – Are LED and UV on the same level?
PD 15.11.2021
9 AC
PDC
05.11.2021
17.11.2021
Dossier: Top or More of a Flop – Which One is My Bar?
P Refill vs. refresh – The subtle difference
Trade fair issue BEAUTY FORUM MUNICH
PD 14.12.2021
AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)
25 25
Introduction Crossmedia BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM BEAUTY FORUM COSSMA BEAUTY FORUM BEAUTY FORUM Contacts, Locations & Printing data & GTC
communications Germany Edition MEDICAL BUSINESS NAILPRO Austria Edition Digital Exhibitions & Events LicencesYou can also read
