THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo

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THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
www.orgatec-tokyo.com

                  26 - 28 APRIL 2022
                  TOKYO BIG SIGHT, SOUTH HALL 1-2
                  TOKYO, JAPAN

THE RISE
OF HYBRID WORK

Themed showcase         Co-organised by
THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
The dedicated information
                                                 and communication

                                                 Platform
                                                 for the industry

     e are witnessing a strong
    W                                            Present your innovation and trendy solutions
    demand in high-quality trade                 to thousands of key industry players,
    fairs for the office furniture               redefining workspaces for the Asia-Pacific
    industry in Asia, and we                     market.
    are very excited to have
    ORGATEC in Japan next year.
                                                 With a strategic cooperation between
    Although the international
                                                 Koelnmesse and Japan Office Institutional
    trade of office furniture has
                                                 Furniture Association (JOIFA), we are
    been largely impacted by
    the COVID-19 pandemic, it                    dedicating an entire trade fair for the
    showed first signs of recovery               commercial and home office industries.
    in the second half of the year
    2020, with a forecasted higher               Modelled after the world’s leading trade
    rebound from 2021 for the                    fair for the modern working environments
    Asia-Pacific market.”                        – ORGATEC in Cologne, and the first-of-its-
                                                 kind in Japan, we are committed to be an
    Mr Akihiro Kuroda
    Chairman of the Japan Office Institutional   information and communication platform for
    Furniture Association (JOIFA)                the industry in the Asia-Pacific market.

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THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
Exchange
  your ideas and knowledge with the key industry players

  ORGATEC TOKYO offers you the best environment to network and keep up-to-date on upcoming
  trends of the industry.

  This is where you’ll meet the key industry players: leading retailers and wholesalers, and buyers
  from all the major companies, representatives of small- and medium-sized companies as well as
  architects, planners and interior decorators.

                Visitor Target Groups                        Exhibitor Target Groups
                 Architects                                  Office Facility Planning, Construction,
                 Interior Designers                           Extension and Management
                 Consultants                                 Office & Office Facility Equipment
                 Office Furnishing Trade                     Acoustics
                 Retailers                                   Flooring
                 Wholesalers                                 Lighting
                 Project Developers                          A/V Technology
                 Investors/Real Estate Industry              Furnishing for Office and Facilities
                 Facility Management companies               Organisational Systems
                 HR Professionals                            IT, Telecommunication, Software
                                                               and Services

The Rise Of Hybrid Work | www.orgatec-tokyo.com                                                          3
THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
Growth potential
    of the global institutional and office furniture market
                                                                                 Largest Region
                                                                                 Asia Pacific is the largest region in
                                                                                 the global institutional and office
                                                                                 furniture market, accounting for
                                                                                 36% of the market in 2020.

    Traditional to Versatility
    The COVID-19 outbreak has brought
    about huge changes to our lives and
    the traditional office industry – more
    companies are making changes to their
    current office setup to one that is more
    versatile, with flexible co-working
    space, and more home office solutions.
                                                           US$257.6
                                                            billion
                                                 US$200
                                                 billion

                                     US$164.2
                                      billion

                                     20         20         20
                                        20        21         25

                                                                               Fastest-growing Region
Growing Market
                                                                               Expansion of multinational
From 2022, the global                                                          companies in the Asia-Pacific
institutional and office furniture                                             region propels demand for office
market is still expected to                                                    furniture.
grow, reaching US$257.6 billion
in 2025 at a CAGR of 6% due
to new stream of “post covid
conditions”.

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THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
Re:define
  the workplace culture of tomorrow
  These factors are expected to have a significant impact on the demand for office furniture market
  in the next five years.

                        Sustainable practices in the manufacturing processes
                        This is mainly a result of growing consumer awareness on sustainable
                        living that is resulting in increasing demand for eco-friendly furniture,
                        made from wood procured from plantations that grow sustainable plants
                        and have a long-term conservation policy.

                        Informal office spaces
                        Organisations are creating informal office spaces to boost a
                        collaborative environment between colleagues and increasing
                        social interactions.

                        Smart workplace furniture
                        Technological advancements and rising cases of health issues due to the
                        sedentary lifestyle of employees have prompted an increased demand
                        for smart workplace furniture providing internet connectivity as well as
                        promoting better posture and movement support.

                        Signs of recovery
                        Although the international trade of office furniture has been
                        largely impacted by the COVID-19 pandemic, it showed first signs
                        of recovery in the second half of the year 2020, with a forecasted
                        high rebound in 2021 for the Asia-Pacific market.

                        Opportunities for entry and growth
                        Demands for “home office” solutions and hub stations (such as co-working
                        spaces/workspaces in or next to main train stations) have created
                        opportunities for international brands and companies to enter or even
                        further grow their business in Japan.

The Rise Of Hybrid Work | www.orgatec-tokyo.com                                                       5
THE RISE OF HYBRID WORK 26 - 28 APRIL 2022 - orgatec tokyo
Re:define workspaces
    starting from Tokyo

           Leading world economy                 Main office furniture
            World’s 3rd ranking GDP             manufacturer and
            4th largest by purchasing           consumer in Asia Pacific
             power parity                        excluding China
            World’s 2nd largest 		               Accounting for 50% of total
             developed economy                     production and consumption
                                                   (Source: Mordor Intelligence)

                                                 A source of world standards
           Forecasted annual growth              and innovation
             CAGR of 3.96% in Japan’s
           	
                                                  Best market for a trailblazer
             office furniture market from
                                                    or a trend setter
             2021 to 2025
             (Source: www.statista.com)           Regularly serves as a test
                                                    market before expanding to
                                                    other Asian markets

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Be a part of us
  show us what you have at ORGATEC TOKYO

                                                  Trade Fair

 Conferences

                                                  Meet & Greet Sessions

           Themed Zone                                                        Trend Zone
           interzum showcase
                                                               •	New ideas and inspirations
           •	Focussing on relevant
                                                                  for the modern workspace
              office furniture
                                                               •	Trend topics:
              components, fittings,
                                                                  	Green spaces,
              accessories and
                                                                     communal
              materials
                                                                     office furniture,
                                                                     collaborative spaces,
                                                                     quiet zones, smart
                                                                     technology, home away
                                                                     from home

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Participation options
     All prices are inclusive of consumption tax

                                                                               CONTACT US
                                                                                            INTERNATIONAL/JAPAN
                                                                                            MAKOTO TAKAGI (MR)
                                                                                            takagi@koelnmesse.jp
                                                                                            +81 3 5357 1280

                                                                                            GERMANY
    Raw Space: JPY49,500/m2                  Standard Package: JPY71,500/m2                 THOMAS POSTERT (MR)
    Min. size is 24m2                        Min. size is 12m2                              t.postert@koelnmesse.de
                                                                                            +49 221 821 2662

                                                                                            SPAIN
                                                                                            MARIT JANTZEN (MS)
                                                                                            m.jantzen@koelnmesse.es
                                                                                            +34 91 359 8455

                                                                                            ASIA
    Premium A: JPY91,300/m2                  Premium B: JPY91,300/m2                        CLARISS CHIN (MS)
    Min. size is 12m2                        Min. size is 12m2                              clariss.chin@koelnmesse.com.sg
                                                                                            +65 6500 6722

                                                                                            ITALY
                                                                                            CARLOTTA BENARDELLI (MS)
                                                                                            carlotta.benardelli@koelnmesse.it
                                                                                            +39 028 696 1329

                                                                                            USA/NAFTA
                                                                                            KASIA MYZIA (MS)
    Premium C: JPY91,300/m2           Premium D: JPY91,300/m2                               k.myzia@koelnmessenafta.com
    Min. size is 12m2                 Min. size is 24m2                                     +1 773 326 9926

                                                                                   Additionally showcase your
    Follow us for the                                                              innovations and ideas at:
    latest #orgatectokyo                           @orgatectokyo
    updates!                                                                       25 – 29 October 2022
                                                                                   www.orgatec.com

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