THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS

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THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
THE KEDGE INTERNATIONAL   20 2 2 / M A R S E I LLE –
                                                  SUMMER SCHOOL             B O R D E AUX – PA R I S

                          PRINTING: SAMMARCELLI

      CONTACT
   Kedge Short-Term
     Programmes
short-terms@kedgebs.com
 short-terms-bordeaux@
      kedgebs.com
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
02 — Presentation                                                                                                                                                        What we offer — 03

                                                                                                                                           2 0 2 2

                                                                                                                  EARN COURSE CREDITS YOU CAN TRANSFER TOWARDS YOUR DEGREE
                                                                                                                       WHILE SPENDING THE SUMMER OF A LIFETIME IN EUROPE!

                                                                                                   WHY CHOOSE                                                   V*** A completely flexible
                                                                                                   K E D G E F O R YO U R                                       format: follow just

                                                T**
                                                                                                   SUMMER SCHOOL                                                1 course compressed
KEDGE BUSINESS SCHOOL                                                                              D E S T I N AT I O N ?                                       into a week, mix & match
IS FRANCE’S LARGEST                                             THE MULTI-CAMPUS                                                                                courses from different
INDEPENDENT BUSINESS                  #1 KEDGEBS’S                 ADVANTAGE
                                                                                                   21 DIFFERENT
                                                                                                                                                                packages to create
                                                                                                                                                                a hybrid programme that
SCHOOL AND ONE OF ONLY                NATIONAL RANKING FOR                                                                                                      meets your needs.
76 INSTITUTIONS WORLDWIDE                                       The Kedge International            COURSES OFFERED
                                      MANAGEMENT RESEARCH                                          ON 3 CAMPUSES
HOLDING TRIPLE-                                                 Summer School programme                                                                         V*** Plan your classes in a
                                      PUBLICATIONS              leverages the institution’s                                                                     hop-on/hop-off format
ACCREDITATION AWARDED                                           multi-campus platform and          → 4 ECTS credits / 8 ECTS
BY THE THREE LARGEST
AND MOST INFLUENTIAL,
                                      14,800 STUDENTS           its international positioning to
                                                                offer Bachelor and Master stu-
                                                                                                     credits per package                                        between early-June and
                                                                                                                                                                late-July – numerous
                                      (23% INTERNATIONAL)                                          → 24 hours per course                                        possibilities to build your
                                                                dents from around the globe
INTERNATIONAL BUSINESS                                          an extraordinary portfolio of      → Choose a course                                            own personalised Summer
SCHOOL ACCREDITATION                  183   CORE                summer school programmes
                                                                to suit all tastes, budgets and
                                                                                                     among our areas                                            School programme!
ASSOCIATIONS: EQUIS,                  FACULTY MEMBERS                                                of expertise &
                                                                time-constraints.                                                                               V*** All courses delivered
AMBA AND AACSB.                       (44% INTERNATIONAL)
                                                                                                     excellence
                                                                In 2022, we will also offer the                                                                 in English by top-notch
                                                                possibility to either come to                                                                   international faculty from
CONSISTENTLY RANKED                   274 INTERNATIONAL         our campus in France or study      10 PROGRAMME                                                 around the world.
AMONG THE TOP-40                      ACADEMIC PARTNERS         from your campus online.           PACKAGES
                                                                                                                                                                V*** Business trips or
BUSINESS AND MANAGEMENT               (SPANNING 5 CONTINENTS)   Follow just one course on one
                                                                                                   → Each package                                               conferences and cultural
INSTITUTIONS IN EUROPE                                          Kedge campus, or take a Tour
                                                                                                     comprised of 2 courses                                     activities included each
BY THE FINANCIAL TIMES,               10  CAMPUSES ON 3
                                                                de France between our diffe-
                                                                rent campuses in Marseille,        → 2 to 4 weeks in duration                                   week of the programme at
IT IS FRANCE’S LEADING                CONTINENTS (EUROPE,       Bordeaux and/or in Paris – and                                                                  no additional cost.
                                                                                                     per package
INSTITUTION OF                                                  transfer those credits back to
                                      AFRICA AND ASIA)          your home institution!             → Classes organised                                          V*** Study in Marseille,
MANAGEMENT RESEARCH
                                                                                                     Monday – Thursday                                          Bordeaux and/or Paris,
PUBLICATIONS.
                                                                                                     on campus                                                  France – served by
                                                                                                                                                                high-speed rail and local
                                                                                                   → A business trip and
                                                                                                                                                                airports, these cities are
                                                                                                     a cultural activity for
                                                                                                                                                                ideal gateways to visit the
                                                                                                     each package
                                                                                                                                  FOR MORE INFO, CHECK          region and the rest
                                                                                                   → Social activities                                          of Europe.
                                                                                                                                   OUT OUR WEBSITE AT:
                                                                                                     organized by our
                                                                                                     student associations                                       V*** Enjoy an intercultural
                                                                                                                                   STUDENT.KEDGE.EDU/
                                                                                                     in Bordeaux & Marseille                                    experience and create
                                                                                                                                  PROGRAMMES/SUMMER-            an international network
                                                                                                                                        SCHOOLS                 of friends.

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
04 — Courses                                                                                                                                             Testimonials — 05
                                                                                                           8. GLOBAL FINANCE
                                                                                                           & INTERNATIONAL
                                                                                                           BUSINESS
                                                                                                           (KEDGE MARSEILLE)
                                                                                                                                                    W H AT
                                                                                                           COURSE 1                                 O U R PA S T
                                                                                                           (two options available –
                                                                                                           courses delivered in parallel);          STUDENTS
                                                                                                           June 27 - July 8                         H AV E T O S AY
                                                                                                           3 hrs per day, AM
                                                                                                           OPTION A: Global Financial regulations
                                                                                                           OPTION B: Managerial Cost Accounting

                                                                                                           COURSE 2
                                                                                                           International Business                       “All round great
                                                                                                           A Mediterranean Perspective                  experience. You are
                                                                                                           June 27 - July 8                         promoting exactly what
                                      3. SPORTS                                                            3 hrs per day, PM                        you get when you study
   10 PROGRAMME                       MARKETING                                                                                                     at KEDGE. Thanks for
                                                                                                                                                    having me.”
   PACKAGES…                          & MANAGEMENT                                                         9. SOCIAL
   COMPRISED                          (KEDGE MARSEILLE)                                                    BUSINESS & SOCIAL
   OF 21 TOTAL                        COURSE 1                                                             ENTREPRENEURSHIP                            “Thank you for my two
   COURSES                            Strategic Management
                                      for Sports Organisations;
                                                                                                           (KEDGE MARSEILLE)
                                                                                                                                                       weeks, would certainly
                                                                                                                                                    recommend to a friend!
   (4 ECTS EACH)*                     June 6 – 17
                                      3 hrs per day, AM
                                                                                                           COURSE 1
                                                                                                                                                    Wish I could do it all overall
                                                                                                                                                    again.”
                                                                                                           Social business, territories
   We organise a complete                                                                                  & innovation
                                      COURSE 2
   learning experience                                                                                     June 20 - 24
                                      Sports Marketing
   for our international                                                                                   6 hrs per day, AM & PM
                                      & Communication                                                                                                   “It was the best two
   students, designed to              June 6 – 17                                                          COURSE 2                                     weeks of summer
   make the most of their             3 hrs per day, PM                                                    Social entrepreneurship                  school that I have ever
   time with us in France                                                                                  June 27 - July 1st                       completed. I've learned
   * program may be subject                                                                                6 hrs per day, AM & PM                   a lot regarding the
     to modification/ dates are       4. DESIGN                                                                                                     courses offered and
     subject to modification                                              6. VALUE CREATION                                                         most importantly I've
                                      THINKING                                                             10. ETHICS AND
                                                                          & DIGITAL                                                                 gotten to know and
                                      & MANAGING                                                           SUSTAINABILITY
                                                                                                                                                    study with some great
                                                                          MARKETING                                                                 people.”
1. WINE & TOURISM                     CREATIVITY                          (KEDGE BORDEAUX)                 IN BUSINESS
IN FRANCE                             (KEDGE MARSEILLE)
                                                                          COURSE 1                         (KEDGE MARSEILLE)
(KEDGE BORDEAUX)                      COURSE 1                            Value Creation and Brand                                                      “Thank you very
                                                                                                           COURSE 1                                     much for a wonderful
                                      Managing the Creative Process       Management
COURSE 1                              June 13 - 17                        July 4 – 8                       Towards Sustainability                   experience! The
The French Wine Industry                                                  6 hrs per day, AM & PM           July 11 - 22                             knowledge, friends and
                                      6 hrs per day, AM & PM
June 27 - July 8                                                                                           3 hrs per day, AM                        fun that I had at KEDGE will
3 hrs per day                         COURSE 2                            COURSE 2                                                                  be remembered for years
                                                                                                           COURSE 2                                 to come.”
                                      Design Thinking                     Digital Marketing
COURSE 2                                                                  for Entrepreneurs                Ethics in Business & society
                                      June 20 - 24                                                         July 11 - 22
Oenotourism – Wine Tourism in                                             July 11 – 15
                                      6 hrs per day, AM & PM                                               3 hrs per day, PM
France                                                                    6 hrs per day, AM & PM
July 11 - 22
                                                                                                                                                        “Studying abroad
3 hrs per day
                                      5. DISRUPTIVE                                                                                                     has completely
                                                                          7. SUPPLY                                                                 changed my perspective
                                      TECHNOLOGIES                                                                                                  and I would recommend
2. ENTREPRE-                                                              CHAIN DESIGN                                                              anyone to do it. I felt part
                                      & MODERN
NEURSHIP                                                                  & MANAGEMENT                                                              of KEDGE Business School

(KEDGE BORDEAUX)
                                      MANAGEMENT                          (KEDGE BORDEAUX)
                                                                                                                                                    by the end of the two
                                                                                                                                                    weeks and felt very sad
                                      (KEDGE PARIS)                                                                                                 to leave such wonderful
COURSE 1                                                                  COURSE 1                                                                  people. Thank you for
Business Model design for             COURSE 1                            Design of the Supply Chain                                                being so welcoming!”
entrepreneurs                         Business Intelligence & Analytics   June 6 – 10
June 20 - 24                          July 11 – 15                        6 hrs per day, AM & PM
COURSE 2                              COURSE 2                            COURSE 2
Leadership communication              Creating customer value with        Management of the Supply Chain                                                “Such a great
& skills for entrepreneurs            disruptive technologies             June 13 – 17                                                                  program! I wish I could
June 27 - July 1st                    July 18 – 22                        6 hrs per day, AM & PM                                                    do it again next year.”

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
06 — Activities                                                                                                                                                                     Testimonials — 07

                                                                                                                                                                               W H AT
                                                                                                                                                                               O U R PA S T
                                                                                                                                                                               STUDENTS
                                                                                                                                                                               H AV E T O S AY

                                                                                                                                                                                  “Amazing experience
                                                                                                                                                                                  all in all. The professors
   PAST                               2. SPORTS                          4. VALUE                             6. WINE                           8. ETHICAL                     were amazing. I highly
                                                                                                                                                                               recommend KEDGE
   BUSINESS                           MARKETING                          CREATION                             & TOURISM                         BUSINESS,                      Business School.”

   AND CULTURAL                       & MANAGEMENT                       & INNOVATION                         IN FRANCE                         DIVERSITY
   VISITS HAVE                        (KEDGE MARSEILLE)                  IN MARKETING                         (KEDGE BORDEAUX)                  MANAGEMENT                        “I loved everything

   INCLUDED*                          → An initiation course in Scuba    (KEDGE BORDEAUX)                     → A trip to world renowned        & DRIVING                         about it”
                                       diving in the crystal waters of                                         chateaux in Saint Emilion
                                       the Mediterranean                 → An initiation to Paddle             (a Unesco World Heritage site)   SUSTAINABLE
   Our organised business
   visits & conferences               → A guided tour of the Orange
                                                                          Boarding near the famous
                                                                          Dune du Pyla on the Atlantic        → Visit the “Cité du Vin” an
                                                                                                                                                CHANGE                             “Had a blast, exceeded
                                                                                                                                                                                   expectations. Would
                                       Stade Velodrome, home to           Coast                                experiential permanent           (KEDGE MARSEILLE)
   complement the topic of             the French League 1 football                                            exhibition center in the heart
                                                                                                                                                                               like to take more classes
                                                                                                                                                                               at KEDGE, I made friends
   the courses in each                 club “l’Olympique de Marseille”   → A guest lecture and tour            of Bordeaux                      → Tour a French winery         I hope to stay in touch with.
   package, while the cultural                                            given by an international firm                                         specialised in organic        Will always remember the
                                                                          using innovative Marketing                                             and sustainable viticulture
   excursions give you the                                                                                                                                                     experiences I had here,
   opportunity to visit beauti-
                                      3. DESIGN                           techniques
                                                                                                              7. GLOBAL                                                        thanks”
                                                                                                                                                → Take in the beauty of the
   ful regions of France.             THINKING                                                                FINANCE                            Mediterranean and the

                                      & MANAGING                         5. DISRUPTIVE                                                           magnificent coast along
   *business & cultural visits may
    differ for 2022                                                      TECHNOLOGIES                         & INTERNATIONAL                    Marseille sea with an             “I had an amazing
                                      CREATIVITY                                                              BUSINESS
                                                                                                                                                 organised boat tour               experience, thank you
                                                                                                                                                                               a lot! Merciii!”
                                      (KEDGE MARSEILLE)                  & MODERN
                                                                                                              (KEDGE MARSEILLE)
   1. SUPPLY                          → Take part in Toulon’s
                                                                         MANAGEMENT
                                                                                                              → A visit to L’Occitane,
   CHAIN DESIGN                        annual Design Parade,
                                       an international gathering
                                                                         (KEDGE PARIS)                         the world famous natural
                                                                                                                                                                                   “I had an amazing
                                                                                                                                                                                   time. I would love to
   & MANAGEMENT                        of innovative entrepreneurs       → Get to know more about
                                                                                                               cosmetics company founded
                                                                                                               in the Provence region of
                                                                                                                                                                               return. I am even looking
                                                                                                                                                                               into the possibility of
                                       and creative thinkers              Big Data and Blockchains
   (KEDGE BORDEAUX)                                                                                            Southern France                                                 completing my masters
                                                                          in use with a Parisian based
                                      → Spend a day in the beautiful      company visit                                                                                        course at the university.
   → A guided Bike tour along the                                                                             → A guided trek through the                                      I have enjoyed the courses
                                       seaside hub of Cassis
    Garonne river in Bordeaux                                                                                  Calanques National Park                                         themselves, as well as the
                                                                         → Take in the sights of Paris with
    - the world’s #1 Tourist                                              a boat tour on the Seine                                                                             other activities. I have so
    Destination according to the                                                                                                                                               many friends from around
    LA Times & Lonely Planet                                                                                                                                                   the world now. I should not
                                                                                                                                                                               have waited until final year
   → A visit to a multinational                                                                                                                                                to take this opportunity.”
    company implementing
    cutting-edge Supply Chain
    Management techniques
                                                                                                                                                                                    “Overall, it was a
                                                                                                                                                                                    fantastic 2 weeks.
                                                                                                                                                                               I learned new things (which
                                                                                                                                                                               was my main aim), met
                                                                                                                                                                               very nice and polite people
                                                                                                                                                                               and had a great time.
                                                                                                                                                                               Thank you.”

                                                                                                                                                                                  “I have learned new
                                                                                                                                                                                  practical knowledge
                                                                                                                                                                               and extended my
                                                                                                                                                                               network. I would highly
                                                                                                                                                                               recommend the KEDGE
                                                                                                                                                                               summer program.”

KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
08 — About campuses                                                                                                                                                                                           After classes — 09

                                                                                                                                                            KEDGE Student volunteers make up a critical part of our
                                                                                                                                                            International Summer Programmes. Students from the KEDGE
                                                                                                                                                            student organisations on each campus start by greeting their
                                                                                                                                                            international guests upon arrival...
                                                                                                                                                            But they don’t stop there. Our students go the extra mile to
                                                                                                                                                            organise a complete program of optional extra visits designed
                                       Bordeaux, France, a UNESCO         Marseille, France's 2nd largest      Paris is a city that needs
                                                                                                                                                            to give our international guests an insider’s look at life in France
                                       listed heritage site voted the     city in France, is beautifully       no introduction – the City
                                                                                                                                                            – by day and night!
                                       European most attractive           situated on France's southern        of Lights. An indisputable-
                                       destination, is renowned for       coast, bordering the Mediter-        world capital, home to thesi-                Activities are set up to be big on fun, without being a high price
                                       its fine wine and luxury mar-      ranean Sea. It was the first         gning of the most ambitious                  so that everyone can participate.
                                       ket. A study opportunity in        Greek settlement in France           international accords oncur-
                                       Bordeaux is the opportunity to     (est. 600 B.C.). It is also one of   bing climate change, the                     PAST SUMMER PROGRAMMES HAVE INCLUDED:
                                       take a closer look at the cross-   Europe 's biggest port cities        Paris Agreements in 2016,
                                                                                                                                                            → Beach parties and picnics
                                       roads between traditional          that links Europe to Africa,         and future host to the 2024
                                                                                                                                                            → Extreme tubing
                                       expertise and standards of         Asia and the Middle East. A‘         Olympics, it has inspired
                                                                                                                                                            → Evening hikes with a swim in the sea
                                       excellence as they intersect       Crossroads of the Mediter-           some of t h e greatest crea-
                                                                                                                                                            → Nights on the town, touring the best clubs and places to be
                                       with the concepts of luxury        ranean, ’modern Marseille is a       t i ve t a l e n t s a n d c r i t i c a l
                                                                                                                                                            → Trips to nearby towns and monuments
                                       brand management and mar-          city with a diverse population,      thinkers throughout modern
                                                                                                                                                            → Tours of the best student eateries
                                       keting. Thanks to its location     both in terms of ethnicity and       history. What better place
                                                                                                                                                            → Group sports (football, rugby, volleyball…)
                                       on the Atlantic coast and          culture. Named as the Euro-          to spend 2 weeks gaining an
                                                                                                                                                            → And much more…
                                       just 2 hours from Paris by         pean Capital of Culture in           insight into Disruptive Tech-
                                       highspeed rail , Bordeaux is       2013 and the European Capi-          nologies and their impact on
                                       a hub for a number of multi-       tal of Sport in 2017, Marseille is   the companies and managers
                                       national companies and a           one of France's most dynamic         who use them!
                                       growing economy, making it         cities. With 7,200 companies
                                       a logical choice for a closer      created over the last 5 years
                                       look at innovations in Supply      and as France's second lar-
                                       Chain Management & Design.         gest research centre, what
                                       Bordeaux is also a reference       better place to come and
                                       for “ FrenchTech” for its apti-    join one of our International
                                       tude in developing innovative      Summer School programmes
                                       technologies.                      dedicated to Sustainable
                                                                          Entrepreneurship, Design thin-
                                                                          king and Sports Marketing.

 KEDGE / INTERNATIONAL SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
10 — Accommodation                                                                                                                     Tuition — 11

                                                                                            TUITION

                                                                                            All summer programmes are priced at
                                                                                            1000€ per course on campus (- 10% for those
                                                                                            following a 2 course package; i.e. 1800€).

                     ACCOMMODATI N                                                          It is also possible for students to “Mix &
                                                                                            Match” courses and create a Hybrid
                                                                                            program to meet their needs, following
                                                                                            courses at one or all three of the different
                                                                                            Kedge Campuses.
                         T O TA K E F U L L                operate the residences, our
                                                           staff is available to help       Tuition includes: all organisation and
                         A D VA N T A G E                                                   logistics, all course lectures, & workshops,
                         OF THE FRENCH                     organise student reserva-
                                                           tions as a courtesy service in   course materials, certificate of completion,
                         CITY LIFE, KEDGE                                                   transcripts, 1 Welcome breakfast, 1 lunch
                                                           Bordeaux, Marseille and/or
                         BUSINESS SCHOOL                   Paris at no charge.              and 1 group dinner, access and transpor-
                         R E C O M M E N D S T H AT        Approximate Rates (Bordeaux      tation to all social and/or business trips.
                         S T U D E N T S TA K E            & Marseille)*, not including
                                                                                            Not included in tuition fees: travel,
                         LODGING IN AN                     breakfast (*rates vary accor-
                                                           ding to location and standing    insurance, accommodation, meals not
                         “ A P PA R T - H O T E L” I N                                      expressly mentioned, optional extra-
                         THE CITY-CENTRE.                  selected):
                                                                                            curricular activities organised outside of
                                                           *MARSEILLE & BORDEAUX            the programme by student volunteers.*
                         Centrally located downtown,
                         the residence hotels provide      *SHARED ROOM
                         affordable and comfortable        30 - 45€ pp/night                (* The approximate cost for these activities is 50€ per
                                                                                            2-week package)
                         studio flats for 2 to 3 people,   *SINGLE
                         equipped with private             60 - 90€ pp/night
                         bathroom, kitchen, Wi-Fi,
                                                           *PARIS
                         air-conditioning and weekly
                         housekeeping, thus giving         Please contact our team.         CONTACT
                         participants an ideal starting
                         point to enjoy the city during
                                                           SHARED ROOM
                                                           50 - 70€ pp/night
                                                                                            US FOR MORE
                         the evenings and on week-         *SINGLE                          INFORMATION
                         ends, while offering them the     100 - 140€ pp/night
                         opportunity to cook their
                         own meals and keep costs          Students are also free to find
                                                                                            VISIT OUR WEBSITE
                         reasonable.                       their own accommodation on
                                                           AirBnB or other. Off-campus      student.kedge.edu/summer-school
                                                           student housing is also          Or write to us
                         Each feature direct access to
                         the Kedge campuses by either      available. For more infor-
                         tramway, bus or on foot.          mation please feel free to       MARSEILLE & PARIS
                         While Kedge does not own or       contact us.                      @: short-terms@kedgebs.com

                                                                                            BORDEAUX
                                                                                            @: short-terms-bordeaux@kedgebs.com

                                                                                            READY TO APPLY?

                                                                                            APPLY ONLINE:
                                                                                            shortterms.kedge.edu
KEDGE / PROGRAMME  GRANDE
        INTERNATIONAL     ÉCOLE
                      SUMMER SCHOOL
THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS THE KEDGE INTERNATIONAL SUMMER SCHOOL - 2022 / MARSE ILLE - BORDEAUX - PARIS
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