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The Freedom
Pass
MARCH 2021 ISSUE
Official Publication of
02 www.APASIplan.com I March 2021
04 A Message from the CEO 37 Agent Spotlight - Jency Viator
- Timothy Brashaw - APASI Marketing Department
06 Everyday Hero's - Powerful 38 Mistakes to Avoid While Traveling
Women Answering the Call During the Covid-19 Pandemic
- APASI Marketing Department - Lucie Hughes
27 APASI's Monthly Sales Contest
- APASI Sales Department
28 APASI - News and Updates
- APASI Sales Department
29 Free Website Marketing Page
- APASI Marketing Department
31 Use Covid-19 Grit, to Develop
Long-Term Proferssional Success
- Tabitha R. Cline-Mills
Official Publication of
02 C&J Financial, LLC 42 Ring Ring Marketing
05 FSI 43 APASI
26 The Foresight Companies
36 APASI
www.APASIplan.com I March 2021 03
A MESSAGE FROM THE CEO
Dear Friends,
This month APASI is proud to recognize
International Women’s Day, March 8th, 2021. When
we first started talking about dedicating this months’
issue, we wanted to make sure we were able to find
women in an array of positions and fields who will be
willing to share a little about themselves, their
journey, and advise for other women. Our team was
able to reach out and get contributions from a Mayor,
Fire Chief, Entrepreneurs, two women who have
been fighting against child abuse for over 60 years,
and several others. We are honored that they would share their stories with us, and I
can tell you, you will be inspired by their accomplishments.
I would like to welcome our 45 new Agents who have come on board in February to
offer the best Travel Protection membership in the funeral industry. We are very
pleased to have you all represent us and we look forward to working with each you.
Richard V., OK Mirandelly Y., AZ Gloria A., TX Jeffrey F., OH
James N., TX Jeanette D., AZ Kelly J., TX Sarah M., OK
Jillian J., TX Christina D., MI Kim B., TX Amy A., TX
William B., TX June S., FL Anne R., OK Zachary T., WY
Ashley D., TX Daniel G. CA Harold A., TX Scott W., TX
Martha F., TX Richard G., MN Michael C., TX Michael R., MS
James A., TX Eric P., UT Bradley C., TX Ryan W., LA
Danton K., MS Bill G., MS Ricky S., MS Scott M., OH
Azucena S., TX Dick H., MS Dora N., IN Julian R., TX
Aaron R., TN Claudia P., TX Douglas S., FL Joe L., TX
Meagan M., TX Anna A., TX Margaret H., OH Oran A., TX
Lucien D., NM
Thank you,
Tim
04 www.APASIplan.com I March 2021
www.APASIplan.com I March 2021 05
Everyday Hero's
Powerful Women Answering the Call!
In this issue of The Freedom Pass, APASI has chosen to proudly stand with and celebrate the
lives and professions of women, that have achieved so much, and who are inspirations to so
many others and will be, for generations to come. We know it is not possible to list everyone,
so we have selected these amazing women to be apart of this issue and to share their stories,
with the hope that they will inspire other women, who might want to follow in their footsteps,
and continue to break gender stereotypes. We are exciting to introduce you to these amazing
women and to do our part to honor and bring together women of all different backgrounds
and cultures, as they strive for gender equality.
About International Women's Day
International Women's Day is a global day celebrating the social, economic, cultural and
political achievements of women. The day also marks a call to action for accelerating gender
parity. Significant activity is witnessed worldwide as groups come together to celebrate
women's achievements or rally for women's equality. Marked annually on March 8th,
International Women's Day (IWD) is one of the most important days of the year to:
celebrate women's achievements
raise awareness about women's equality
lobby for accelerated gender parity
fundraise for female-focused charities
What's the theme for International Women's Day?
The campaign theme for International Women's Day 2021 is 'Choose To Challenge'. A
challenged world is an alert world. And from challenge comes change. So let's all
#ChooseToChallenge.
06 www.APASIplan.com I March 2021
Tracy Kenny
Fire Chief
Village of Broadview, IL
Chief Tracy Kenny, has accomplished being the first Female Chief in the Village of Broadview in
2015. Chief Kenny had served as a Firefighter/Paramedic for 13 years, when she was promoted
to Deputy Chief and Training Officer in 2014.
Chief Kenny is a member of the International Women's Fire Chiefs Council, serves as the IAFC,
International Association of Fire Chiefs, Greats Lakes Division to the IAFC Women's Fire Chief
Counsel, Past President of Metropolitan Chiefs of Illinois, board member for Medal of Honor
Committee, treasurer to the Division 20 Executive Fire Board, and President for the Division 20
Benevolent Fund, that serves as assistance for firefighter mental health awareness and
services.
Chief Kenny started the Fire Explorer Program, for youth in the Village of Broadview and sur-
rounding areas. The Explorer program was designed as a mentoring and educational
advancement into the fire service for our diverse community. Today, the Explorer Program is at
capacity and has seen all of its graduates continue into the fire service or military. In the
summer of 2018, she started camp #WECANTOO, that educates young girls on the ability to do
jobs that were once male dominated.
Chief Kenny has an Associate's Degree in Fire Science and is currently pursuing her Bachelor's
Degree in Emergency Management. She obtained her Chief Fire Officer Certificate in 2018, the
highest accreditation for Fire Chiefs in Illinois.
She has three amazing children, her son Casey is a firefighter in the United States Air Force, her
daughter Tricia is a Police Officer in McCook, IL, and her Daughter Keeley is a third year student,
majoring in Education, at Illinois State University.
www.APASIplan.com I March 2021 07
1. Why did you get into your profession?
I have always dreamed of being a firefighter. When most girls were watching Charlies Angels, I
was watching Emergency! I spent a lot of time getting in shape and preparing myself for the job
prior to applying for it. My family owned a Tavern and my dad asked us to commit 5 years to
the business before seeing out our careers. As I put myself through EMT and paramedic
school, firefighters would come into the Tavern and help me study. I then began to take the
written and physical tests for any department that offered them. Eventually I landed a full-time
paramedic/firefighter career in the village I lived in, and I was excited to serve my community.
Taking care of others on their worst day, fuels my soul.
2. What has been your greatest achievement so far?
My greatest achievement would be my three amazing Children, all whom have careers that
serve. A close second is becoming the first female Fire Chief in my department and in my
division. There are only three women Fire Chiefs in Illinois and I am very proud to have worked
hard enough to join the rank.
3. Where do you want your career to go, before it's over?
I have taken on many challenges that hinder the fire service from growth, one being, available
mental health for firefighters. I have created benevolent funds and a process of anonymity that
encourages firefighters to seek help during their most difficult times. Whether the issues stems
from personal matters or on the job experiences, help is available. Before I leave this position I
hope to break the stigma that seeking mental health counseling is a weakness.
4. How many years have you been in your profession?
20 awesome years!
5. Do you have any encouraging advice for young woman considering a profession like
yours?
If this job is a passion for you, do whatever it takes to make it happen. Get in shape and
thicken your skin. It is not an easy ride, but the challenges make it so exciting! At 50 years old,
and after several back and shoulder surgeries from the job, I am in the best shape of my life. I
no longer feel I have to prove myself to my male counterparts, and I just do the job everyday,
with high expectations of myself.
08 www.APASIplan.com I March 2021
Sonya Simpson-Lewis
Vice President / Funeral Director
Los Angeles, CA
After graduating from California State University of Dominguez Hills in 1992, with a Bachelor of
Science Degree in Public Administration, Dr. Simpson-Lewis started her career with the Internal
Revenue Service. It was her goal to continue her tenure as a government employee until
retirement. However, In 2005, her father convinced her to work with him in his mortuary
business, and obtain her Funeral Director's License, for the State of California. At first, it felt a
little weird for her, but in time she began to have a passion to serve each family with quality,
dignity, and compassion.
To offer a better over-all experience to the families Dr. Simpson-Lewis interacted with within
the mortuary, she decided to become an Insurance Agent and received a Life/Health Insurance
License in 2012. Then in 2018, because of her Spiritual and Professional Influence in the City of
Los Angeles, and surrounding communities, she was highly recommended and nominated as a
recipient to receive an Honorary Doctor of Divinity Degree, from Elbon Solutions College of
Ministry.
Today, Dr. Simpson-Lewis is the Vice President and Funeral Director at, House of Winston
Funeral Services, Inc., and the Founder and CEO of Divinely Favored Ministries. A Ministry that
is designed to catapult women and men to step out on faith to pursue their visions and dreams
in life. She sponsors an Annual, “My Greater Is Here Leadership Conference”, in which she
awards two financial scholarships to qualifying young adult leaders to assist them in reaching
the educational and professional goals.
Also, as an Author, Dr. Simpson-Lewis shared her personal testimony in the Anthology, “I Still
Have My Praise,” which was released in the Fall of 2016, and in the Fall of October 2018, she
published her First Prayer Journal titled, “Alone with God.”
Dr. Simpson-Lewis proudly quotes the late Dr. Martin Luther King, “WE Must Use Time Creatively,
In The Knowledge That Time Is Always RIPE To Do RIGHT!”
www.APASIplan.com I March 2021 09
1. Why did you get into your profession?
In 2005, my father convinced me to start working with him in his mortuary business. Since that
time, it has been my pleasure to work with, and among, some of greatest individuals whom we
know in the Death Care Industry as “Funeral Directors.” Working in this industry requires
patience and unwavering dedication.
2. What has been your greatest achievement so far?
My greatest achievement thus far, is being able to overcome the many challenges I faced in this
journey called life and to walk in my calling as a minister of the gospel, which allows me to share
the Love of God daily, to the families I serve.
3. Where do you want your career to go, before it's over?
I believe serving families should go beyond the day of the interment, and my goal is to develop
a Funeral Aftercare Educational System before I retire, that will provide a step-by- step process
that assists individuals in Moving Forward After Losing A Loved One. This will also include
include tips on “Leaving a Legacy and Not a Burden.” I also wish to expand my insurance career
and be remembered as the young lady who Changed Many Lives, One Policy At A Time!
4. How many years have you been in your profession?
16 rewarding years!
5. Do you have any encouraging advice for young woman considering a profession like
yours?
If you are a young lady reading this article and it is your desire to work in the funeral industry, I
encouraged you to connect with a mentor who will lead, teach and guide you on your career
path. Remain intentional, focus and fierce. Never allow fear to stop you when faced with life
challenges. Remember, in any career, you must pursue it with purpose, passion and as a
priority. I Encouraged You to Be the Change Agent You Were Meant to Be In This Changing
World! You Can, You Shall, and You Will Make A Difference!
10 www.APASIplan.com I March 2021Tanya Gagnon
Principle - Creative Director
Scottsdale, AZ
Tanya Gagnon’s career began at Arizona State University, where she earned a bachelor’s
degree in the Science of Design. Her thesis, Life Enhancing Design: Using the Five Senses and
the Evolution of Time to Enhance Our Environmental Experience, serves as the base for the
philosophy of Miss Details.
With her varied background in interior, event, and graphic design she is uniquely qualified for
complete brand experience design. For more than 17 years, Tanya has used this philosophy to
help a variety of new and established businesses, including Fortune 500 companies. In working
with these 200+ clients, she draws on her talents and unique global viewpoint to deliver
dimensional design.
Tanya is an avid animal lover, and this passion flows over to her business core values. Her
rescued greyhounds are the mascots of Miss Details and the heart of the workplace and inspire
the charitable component of the company, which donates both time and money to various
Arizona and Utah-based animal welfare groups.
www.APASIplan.com I March 2021 111. Why did you get into your profession?
I find tremendous fulfillment in helping a new company create its brand image or an
established company develop its marketing strategy to drive growth. My skills and talents are a
mix of strategic thinking, problem solving, mathematics, science and design, creativity, and art.
Brand strategy combines it all.
2. What has been your greatest achievement so far?
I have owned my business for 17 years and been able to help over 500 businesses grow their
business and brand. This request prompted me to count, 507 to be exact. I also was able to
support and put my husband through law school while building my business. Lot's of long work
days.
3. Where do you want your career to go, before it's over?
I would like to be able to support more businesses by creating online resources, education,
groups, and support to help them understand how to leverage their brand. Most businesses
struggle with knowing what to do first, I get so much out of helping my clients one-on-one, I
would like to be able to help on a larger scale.
4. How many years have you been in your profession?
I have been in some form of design since 1998 but focused in the branding/marketing industry
since 2004.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
If you are going into the graphic design/brand design profession - Learn from others, books,
conferences, cultures. Having diverse experiences will add richness and depth to your designs.
As an entrepreneur, the advice I would give to a creative (or anyone for that matter) is to
understand that when you own your business, at least half of your time will be spent on the
business side. So if you love designing, or writing, or creating, being a business owner might
not be for you. Search out a company that fits your style and focus on your craft. I love the
business side almost as much as I love the marketing and design side and I think the viewpoint
of a business owner is valuable to my clients.
12 www.APASIplan.com I March 2021Katrina Thompson
Mayor
Village of Broadview, IL
Elected the seventh Mayor in the Village of Broadview on April 4, 2017, Katrina Thompson
became the first African American Female Mayor of Broadview. Prior to becoming the Mayor,
she served as the Executive Director of West Humboldt Park Development Council and she
served as the Executive Director at Broadview Park District. As head of the West Humboldt
Park Development council, Ms. Thompson led the strategic planning, communication,
fundraising, and organizational management.
Katrina Thompson fully embrace the power of partnership and building alliances. Thus, as
Mayor, in partnership with the Broadview community as well as the major stakeholders within
Broadview and throughout the surrounding communities, the City of Chicago, and the State of
Illinois, she took the helm in challenging all to be part of the answer and the solution. She has
striven to not only meet the very basic needs of the Broadview citizens, but she has provided a
safe place and space where people feel included and they truly belong.
In that spirit of collaboration and business acumen, during her mayoralties, Mayor Thompson
has donated her time and committed her energy to community service. She is dedicated to
promoting and creating unity, a vibrant local economy, strong neighborhoods, a high quality of
life, a thriving business community, and a greener Broadview. Since taking office, Mayor
Thompson has added to the richness of Broadview's community by maintaining balance and
embracing the beauty and diversity of its people.
Mayor Thompson is legendary for her commitment to Pre-K-12 education and schools, and to
families and children living in poverty and children with special needs. For her dedication,
community involvement and public service, she has received numerous commendations,
www.APASIplan.com I March 2021 13awards, and recognition's including the Chicago Defender Women of Excellence Award in 2017
and in 2019, she was an Executive Fellow at the Erickson Institute McCormick Foundation.
Mayor Thompson is the President of the Proviso Municipal League of Mayors, she serves on the
Executive Committee as well as the Legislative at the West Central Municipal League She sits on
the following boards, Triton College Foundation Board, Visit Oak Park Board, Co-Chair the
Broadview-Westchester Water Agency, as well as serving on the Cook County Land Bank Board
of Directors.
1. Why did you get into your profession?
I got into local government to advocate for services and policies that impacts my community.
2. What has been your greatest achievement so far?
My greatest achievement so far was being the first woman elected as Mayor in the Village of
Broadview as well as being the first to pass legislation to celebrate Juneteenth as a paid holiday
for municipal employees in the Village of Broadview. We were the first in Cook County and in
the State of Illinois that I am aware of.
3. Where do you want your career to go, before it's over?
I would like for more young adults to engage in the electoral process, and participate in Civic
engagement that will build an even stronger community.
4. How many years have you been in your profession?
I have been the Mayor for 4 years, and I have been involved in local politics for the last 18 years.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
Be courageous, Be STRONG and just go for it. YOU can DO IT!
14 www.APASIplan.com I March 2021Angela Riffice
Veterinarian
Orland Park, IL
Dr. Angela Riffice received her Doctor of Veterinary Medicine degree from Iowa State College of
Veterinary Medicine in 2012. Dr. Riffice received a certification in Veterinary Acupuncture from
the Chi University in 2019. Dr. Riffice is also a Certified Veterinary Food Therapist. Her
childhood dream was to become a Veterinarian. She started in the Veterinary field working as
a Veterinary assistant for 5 years and has been practicing as a Veterinarian for almost 9 years.
Dr. Riffice currently works at a small animal clinic in Orland Park, IL. She enjoys practicing both
Western and Integrative Holistic medicine and doing surgeries. Dr. Riffice also provides
Acupuncture and Integrative Medicine for horses. Dr. Riffice is currently working on a
certification in Veterinary Chiropractic for both small animals and horses.
Dr. Riffice loves her job as a Veterinarian, but also loves being a mom and wife. She enjoys
family life with her husband Tony and son Alexander, who is turning 3 this year. They have 2
cats, 2 dogs, and 1 horse. In her spare time, Dr. Riffice loves spending time with her family and
pets, and riding her horse.
www.APASIplan.com I March 2021 151. Why did you get into your profession?
I wanted to be a Veterinarian since I was 4 years old. I would rescue animals all the time as a
kid and I was blessed to grow up with many pets in the household.
2. What has been your greatest achievement so far?
Fulfilling my childhood dream to become a Veterinarian is my greatest career achievement.
There are only 28 veterinary schools in the country, and it is a very rigorous program.
3. Where do you want your career to go, before it's over?
I would like to open up a rehabilitation center for animals that will allow me to utilize my
integrative veterinary medicine skills. I am currently working on my Veterinary Chiropractic
certification which will complement the Veterinary Acupuncture and Integrative Medicine care
I currently provide for my patients.
4. How many years have you been in your profession?
9 wonderful years.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
Never give up! It took me 3 times to get into veterinary school and I faced a lot of challenges. I
was persistent in pursuing my dream, I continued to work hard and I stayed positive.
16 www.APASIplan.com I March 2021Christina Casselman
Certified Registered Nurse
Anesthetist
Brentwood, TN
Christina, Casselman received her Masters degree in Nursing with a focus in Nurse Anesthesia,
from Middle Tennessee School of Anesthesia in 2010. Her nursing career began at the
University of Tennessee Knoxville where she obtained her Bachelors Degree in Nursing. She
worked as a Critical Care Registered Nurse in the Trauma Intensive Care Unit at Vanderbilt
University Medical Center in Nashville, TN before pursuing a career as a Certified Registered
Nurse Anesthetist (CRNA).
Christina has worked as a CRNA for Anesthesia Medical Group/Phy Med for 10 years and loves
being an intricate part of her patients' surgical experience. She continues her learning in
Advanced Cardiac Life Support and Pediatric Advanced Life Support Certifications every two
years as well as obtaining over 100 Continuing Education Credits in her profession every four
years.
Christina loves her career as a Nurse Anesthetist, primarily working at an Ambulatory Surgery
Center, but also loves being a mom. Her company has allowed her to find the perfect balance
of having the best of both worlds, as she is able to balance being a mom and an anesthesia
provider.
Christina has been married to Austin, her husband of almost 13 years. They have three
children, Emarie (6), Collins (4) and Cooper (2). In her spare time she enjoys traveling, good
food and wine, and exercising.
www.APASIplan.com I March 2021 171. Why did you get into your profession?
I wanted to advance my Nursing career by pursuing an advanced practice degree in Nurse
Anesthesia. Being a Certified Registered Nurse Anesthetist (CRNA) has allowed me to continue
doing all things "nursing" while giving me more autonomy in the Operating Room while patients
are trusting me to provide safe and effective anesthesia for their surgery or procedure.
2. What has been your greatest achievement so far?
Although obtaining a Master's degree was a proud moment of mine, I would have to say my
three beautiful children are by far my greatest achievement. Emarie, 6, Collins, 4, Cooper, 2.
3. Where do you want your career to go, before it's over?
I have been a Certified Registered Nurse Anesthetist for 10 years. Over the years, while having
children, I have been able to balance my career/home life by being able to be home a few days
with my children. Having been able to reduce my commitment at work but still stay active in
the profession is exactly where I want my career to be.
4. How many years have you been in your profession?
I was a Trauma Intensive Care Nurse for 2 years before pursuing my degree in Anesthesia.
Graduate School was 2 and 1/2 years and I have been practicing as a CRNA for 10 years.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
A nursing degree is something I recommend to women of all ages! It alone opens up doors to
so many opportunities. A career in Nurse Anesthesia is something that I am so thankful I was
introduced to many years ago! My advice would be to go for it! It's so worth it!
18 www.APASIplan.com I March 2021Amy L. Hale
Vice President, Managing Director
Naples, FL
Amy oversees a team of professionals dedicated to providing high net worth individuals,
families and organizations, including closely-held and family-owned business, endowments and
foundations, with a full range of wealth services as part of an overall personal wealth
management strategy.
An important part of Amy’s practice is devoted to the wealth management needs of high net
worth women, including building their financial knowledge and confidence while preparing for
life events common to women. Amy joined the organization in 2009, and has over 20 years of
experience in the financial services industry.
Amy earned a bachelor degree in Finance from Florida Gulf Coast University, graduating cum
laude. She is a CERTIFIED FINANCIAL PLANNER professional.
Amy serves in a leadership capacity as a Founding Member of the BMO National Committee of
Women and Wealth, guiding our enterprise strategy and the BMO International Advisory Panel
for Women and Wealth. She also serves as a committee member of the Women’s Foundation
of Collier County.
Amy previously served on the Board of the Garden of Hope and Courage, was a committee
member of The Immokalee Foundation, and former board member of Swinging with Purpose.
She is a graduate of the Leadership Collier class of 2013, a former “40 under 40” recipient and a
past Treasurer of the Women’s Network of Collier County.
www.APASIplan.com I March 2021 191. Why did you get into your profession?
I’ve always had a love of finance and numbers. As a young girl, I used to play “banker” with my
sister. She would come to my desk and I’d give her a credit card application to fill out. So it’s
been something I’ve enjoyed but didn’t realize how passionate I would be about the wealth
management industry. It’s truly a privilege and honor to be in such a trusted position with our
clients.
2. What has been your greatest achievement so far?
Seeing clients lives changed. I always say, in this business we’re changing lives and legacies.
We change lives when we help a client plan for their goals and desires. When we understand
what they would like for a legacy, we help them plan that as well. It’s very rewarding.
3. Where do you want your career to go, before it's over?
Looking back, I never thought I’d be leading the South East US for BMO Wealth Management. I
have always focused on what success looks like in whatever role I’ve been in. I still have some
years ahead of me, and always want to grow and develop. I’ve never had a specific path, but
consistently look for meaningful ways to stretch myself and be a little bit “uncomfortable”. My
goal is to continue to be “uncomfortable” by taking on new responsibilities.
4. How many years have you been in your profession?
I started in 2000, so more than 20 years.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
Yes, please join this very rewarding profession. Ask questions, and work hard. Raise your hand
to help out with things you don’t know and volunteer to take on projects to learn and grow
early in your career. Don’t expect to know everything fast, and be prepared for some
interesting learning moments. Those will happen. Stay committed, be passionate about
what you do, and take pride in your work. You’ll be successful and enjoy the journey if that’s
your approach.
20 www.APASIplan.com I March 2021Liz Illg
Brand Visionary &
Business Consultant
Phoenix, AZ
Liz Illg is a multi-industry entrepreneur with brick-and-mortar businesses across Arizona and
several online businesses including her own consulting business and boutique marketing
agency. Liz Illg Consulting was founded when business owners continually asked Liz how she
grew her storefront to multiple locations in a short amount of time.
Liz attributes all of her success in business growth to systems, effective delegation, and
strategic launch planning. With Liz's background in business starting, flipping, and expanding,
she's mastered the method of scaling brands with launches that are unique and impactful. Liz
Illg Consulting provides strategy, implementation, and project management services to brands
that want to launch a new idea and scale their profit.
1. Why did you get into your profession?
When I bought my first business, Puff & Fluff Grooming and Pet Sitting, in Phoenix, Arizona,
I wanted to start something of my own. After years of building my first business and growing it
to six locations in under ten years, I felt empowered and inspired to help other business
owners grow their companies, so I began my consulting business, Liz Illg Consulting. When I
grew my consulting business, I found that there were more people that needed my help in
actually starting their entrepreneurial careers, so I co-founded GrowthFocus to help first-timers
get their start. The common theme in starting and growing my businesses is serving my clients
and fulfilling their needs, that's why I'm an entrepreneur.
www.APASIplan.com I March 2021 212. What has been your greatest achievement so far?
I'm most proud of creating an exemplary company culture at Liz Illg Consulting. My team of
freelancers and digital creatives have the freedom to use their ideas and shine in their areas of
excellence every day to serve our clients. The fact that we don't work in the same place with
each other because we're stationed all over the map, but we still collaborate so impactfully, is
such an incredible feeling as a CEO. There's so much brilliance in collaboration and using the
individual strengths of my team members to push my clients further in their businesses and
I'm deeply proud of the culture we've created together. We prioritize creativity, collaboration,
and excellence.
3. Where do you want your career to go, before it's over?
It seems highly unlikely that my career will ever be over because I'm very passionate about the
work I do. It can be challenging to be a multi-business owner but it's what I love to do. I'm
inspired to help business owners break through barriers and jump into the next phase in their
careers. If I can continue to help business owners reach for the stars and improve the lives of
entrepreneurs with consulting, I'll be very happy.
4. How many years have you been in your profession?
I've been an entrepreneur for just shy of ten years. I started my consulting business in 2019
and in 2020, I tripled my business revenue, was recognized as a top launch expert to watch in
2021, and served hundreds of clients.
5. Do you have any encouraging advice for young woman considering a profession like
yours?
Trust and invest in yourself. Believe that you have everything it takes to make your dreams and
ideas a reality. It's going to take investing time, money, and energy into your growth but it will
always be worth the investment. The biggest challenge you'll ever face is your mind. Don't feed
into the fear of failure or disappointment, but instead keep working hard to watch your vision
come to life.
22 www.APASIplan.com I March 2021Sara O'Meara
Chairman & CEO
Yvonne Fedderson
Vice-Chairman & President
Scottsdale, AZ
The founders of Childhelp, Sara O’Meara and Yvonne Fedderson, have guided the organization
to help the lives of millions of children across the world. As budding young Hollywood
actresses, the two women were selected to entertain American soldiers in Japan during the
Korean War. It was in Tokyo in 1959 where these rising stars discovered 11 half-American, half-
Japanese orphans. With no home and no orphanage willing to provide refuge, they were
called “the throw away children.” Yvonne and Sara sheltered them under their coats, offering
food and a warm room for the night. This began a lifelong mission of rescuing children and
ensuring they had chances at brighter lives.
Throughout the next decade, Yvonne and Sara built and maintained five orphanages, a hospital
and a school in Japan and Vietnam. In 1975, Sara and Yvonne received word that troops were
to be pulled out of Vietnam, putting the children in their care at risk. Unwilling to abandon
the children they had grown to love and support, they helped orchestrate “Operation Baby Lift”
to evacuate the children to the U.S. Each orphan was given a new family and a fresh start in
America.
Nancy Reagan took note of Sara and Yvonne's amazing work abroad and asked them to turn
their attention to “America’s best kept secret” – child abuse. Working alongside childcare
experts, the pair launched a national campaign against abuse. In 1978, they opened the doors
to the first pioneering residential treatment center, Children's Village USA. In 1982, the
founders continued the fight against abuse by establishing the first ever national toll-free
hotline, 1-800-4-A-CHILD. Childhelp now operates programs and services nationwide in the
areas of residential treatment, prevention education, advocacy centers, group homes and
foster care. Together, they also lobbied in Washington D.C. to establish April as National Child
Abuse Prevention Month and the first Wednesday of April as Childhelp National Day of Hope.
www.APASIplan.com I March 2021 23Throughout their 60 years of work, Sara and Yvonne pushed boundaries and broke down
barriers for the nation's abused and neglected children. They have received hundreds of
awards for their work in child welfare, including nine nominations for the Nobel Peace Prize.
Endorsements for the prestigious nomination include letters from U.S. Supreme Court Justice
Sandra Day O’Connor and former first lady Barbara Bush, along with numerous politicians,
educators, and corporate executives. Their efforts were also the subject of a Lifetime
documentary, "For the Love of a Child."
Today, Sara and Yvonne lead the organization as CEO and President. They guide their work on
one founding principle: "All Who Enter Here Will Find Love."
The two now reside in Paradise Valley, Arizona, and continue to work tirelessly every day to
bring light into the lives of abused, neglected and at-risk children.
1. Why did you get into your profession?
“We always share that we didn’t choose this work, but rather God led us to eleven little orphans
in a storm and those children were the first lives we saved that led to 11 million children
rescued through Childhelp,” said Sara O’Meara.
2. What has been your greatest achievement so far?
“We are so proud of the volunteers that have become part of the Childhelp family. Some have
been with us for over 60 years and many others have been working with us for decades. The
Childhelp Chapters are a network of caring spirits around the country and we would never have
been able to reach so many children without these generous hearts helping every step of
the way,” said Yvonne Fedderson.
3. Where do you want your career to go, before it's over?
“We have pioneered many ‘firsts’ at Childhelp: the first Childhelp Residential Treatment Village,
Childhelp Children’s Advocacy Center and Childhelp National Child Abuse Hotline exclusively for
abused children, but our hope is to reach every child in his or her school before abuse
happens. Our groundbreaking intervention and treatment programs save lives, but our legacy
24 www.APASIplan.com I March 2021is prevention education. If children and communities were taught basic body safety and how to
come forward when abuse happens, we could save children years of heartache. Imagine every
child in every classroom being taught that they deserve to be safe, secure and loved,” said Sara
O’Meara.
4. How many years have you been in your profession?
“We have been advocating for children for over 60 years, or as we say, 60 years of miracles. On
International Woman’s Day, we celebrate all these years as best friends and coworkers. We
know that when women uplift each other and work together, there is nothing we cannot
achieve.” -Yvonne Fedderson
5. Do you have any encouraging advice for young woman considering a profession like
yours?
“Never let anyone limit you!” Sara O’Meara said, “If we limited ourselves based on what we knew
about child abuse when we started, if we limited ourselves each time an obstacle arose, and if
we limited ourselves when times were tough, imagine all the children that would have
remained in the shadows of abuse. Everyone has a light they can shine in this world. Find the
light within and use it to guide others towards brighter futures.”
www.APASIplan.com I March 2021 25www.APASIplan.com I March 2021 05
APASI's Monthly Sales Contest
The three tiers to the contest & the minimum points required are:
Bronze Tier, quantity and bonus
The leader in sales for this tier must produce between
12 - 19 points & the monthly bonus is $250.
Silver Tier, quantity and bonus
The leader in sales for this tier must produce between
20 - 29 points & the monthly bonus is $500.
Gold Tier, quantity and bonus
The leader in sales for this tier must produce 30 or more
points & the monthly bonus is $1,000.
Single-Pay Plans count as 1 point, Multi-Pay Plans count as a half-point. In the event
of a tie, the winner will be the Agent with the most points in the following month.
Paper contracts mailed in, must be postmarked within 3 days of contract date.
Sales Contest Winner for February
Once again, we are excited to announce that Erin E.,
from KY, is the Bronze Tier bonus winner with 13.5
points. Congratulations Erin on winning the
$250 bonus.
www.APASIplan.com I March 2021 27NEWS AND UPDATES
WEEKLY ZOOM FREE WEBSITE
SESSIONS MARKETING PAGES
APASI is now hosting weekly Available now, is our
ZOOM Refreshers, that customizable funeral home
cover our Agent Portal, and marketing pdf, as shown on
a separate session that the following pages, that your
covers the Benefits of IT support can easily add to
APASI, our Plan and Best your current website. We can
Practices when offering our add your logo and phone
Plan to potential members. number to it prior to emailing
The sessions are held on you a high-quality PDF, that
Mondays and Thursdays. can also be printed as a double
We will be sending out text sided, one-page marketing
message reminders to piece. To get this free, co-
everyone that has a mobile branded marketing piece,
number on file with us. contact our marketing
Contact Jenn with any department at:
additional questions at:
Marketing@APASIplan.com.
Admin@APASIplan.com.
28 www.APASIplan.com I March 2021R
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30 www.APASIplan.com I March 2021USE COVID-19 GRIT,
TO DEVELOP LONG-
TERM PROFESSIONAL
SUCCESS
by Tabitha R. Cline-Mills
Regional Manager
Great Western Insurance
Company
GRIT CAN HELP US PERSEVERE DURING INCREASED
CHALLENGES, LIKE THE CORONAVIRUS, AND PIVOT TO
MEET OUR LONG-TERM GOALS
It seemed like any ordinary, sunny, weekend afternoon. But lately,
nearly nothing is normal. I was taking my kids to our neighborhood
park for exercise during shelter-in-place mandates due to COVID-19,
and I stumbled upon a chalk message someone else’s child had left
on the sidewalk that said, “We can do hard things.” The simplicity
of the statement somehow felt profound, and the sentiment was
inspirational. It got me thinking: we CAN do hard things — but only
when hard things present themselves and we are left to dig deeper
— to unearth our GRIT.
www.APASIplan.com I March 2021 31It is times like these when we learn just what we are made of.
Merriam-Webster defines grit as: “firmness of mind or spirit;
unyielding courage in the face of hardship or danger.” During the
COVID-19 quarantine, we have had to find ways to adapt to the
sudden, and most likely enduring, changes to nearly every facet
SOCIAL DISTANCING IS STRESSFUL
Human beings are meant to be social. Whether we are introverted
or extroverted, our community is the foundation of our society. It
has contributed to humans’ success and longevity.
American National Geographic Fellow Dan Buettner has identified
socializing as a major contributor to longevity. In his
groundbreaking book, “The Blue Zones,” Buettner identifies seven
places in the world that have the highest concentration of
centenarians (persons who live to be 100 years old). In all of these
“blue zones,” lifestyle factors, such as what people eat, what they
imbibe, and what religions they practice, vary greatly. The common
denominator? Social interaction! In simple terms, our lives depend
on it. Social distancing is akin to being denied something
significant to our survival to our primitive brains.
HOME EDUCATION IS HARD
Multitasking makes us inefficient; we lose valuable time and focus
switching between tasks. For us working parents, educating our
children has put them on a precarious tightrope, especially if they
32 www.APASIplan.com I March 2021are very young and require significantly more instruction, guidance,
and frequent redirection. Every day, minute by minute, we parents
are navigating what is best for our children and best for our
companies, and many are sacrificing evenings to compensate for
this new dimension of multitasking. For perfectionist parents, this
can be brutal. Most of us are not trained as educators, nor do we
have educational resources available to us to keep young minds
focused and learning. However, this doesn’t insulate us from the
pressure to do so, it is our children’s education, after all. There is a
lot at stake here — with lasting implications.
WORKING FROM HOME CAN FEEL LESS PRODUCTIVE
Distractions, connectivity issues, lack of routine and privacy,
blurring of professional and personal lives, and the inability to set
definitive working hours, are just a few reasons why we feel
less productive.
And some jobs just do not translate. If a career requires face-to-
face interaction and being physically present, we must essentially
create a whole new way to conduct business and achieve results.
Many of us are also having to embrace new technologies in a
moment’s notice. I liken it to assembling IKEA furniture without
the manual: We can, and we will, but it will come at the price of
increased time expenditure and a bit of frustration.
www.APASIplan.com I March 2021 33BUT GRIT CAN HELP
To varying degrees, COVID-19 has magnified the mental and
emotional load through inflated anxiety, fear, depression, and
personal and professional pressures. Grit can tremendously help us
persevere during increased challenges like we are currently
experiencing. It is also a skill that we can cultivate and utilize on a
broader and long-range scale for success in our professional lives.
Angela Duckworth, the author of “Grit: The Power of Passion and
Perseverance,” asserts grit is more important than IQ in
determining success across all disciplines. Additionally, she
discovered grit is not necessarily innate and can be learned. She
purports the top 5 pillars of grit are courage, conscientiousness,
endurance, resilience, and excellence.
HOW GRIT HAS HELPED UD TRANSFORM DURING
COVID-19
During this time, we can choose to view this period as an
opportunity to become stronger as people, professionals, families,
and communities. In my own profession in the death care industry,
I have witnessed funeral professionals using grit to transform their
businesses. Social distancing and capacity mandates for end-of-life
rites have opened the door for new and robust ways to celebrate life
that have the potential to extend participation to many more
people than traditional mediums can offer.
34 www.APASIplan.com I March 2021Foster Funeral Home in New York has exemplified resilience by
offering families a creative way to celebrate life via drive-thru
funerals. Other firms are demonstrating excellence in the face of
these challenges by utilizing online streaming services to help
client families memorialize their loved ones. In the past, service
attendance depended on work schedules or proximity, but virtual
funerals have increased guest lists.
The death care industry's conscientious response to the challenges
of COVID-19 is a clear demonstration of how we can become
stronger, more innovative, and progressive when we utilize grit and
face adversity head on.
Difficult circumstances will always exist, but they don’t determine
our perspective; we do! We can use this time when so many things
seem uncertain and beyond our control to shift our focus to our
long-term goals. We can redirect our efforts to combat fear by
practicing courage, conscientiousness, endurance, resilience, and
pursuing excellence as we weather this storm. These are the
tenets of grit and the ingredients for long-term success. What
better time to hone these skills than this unique time in history?
Tabitha Cline-Mills is the Regional Manager of North and South Carolina with Great
Western Insurance Company. Prior to that, she spent over a decade in the death care
profession as a licensed funeral director and embalmer and sold preneed insurance
concurrently for a full-service approach. Most of her career has been in the corporate
sector, wherein she also gained experience in project management, marketing and
public speaking engagements through community outreach programs for seniors and
youth. She is a graduate of the Cincinnati College of Mortuary Science and earned her
Master of Business Administration from West Texas A&M.
www.APASIplan.com I March 2021 35APASI.com 36 www.APASIplan.com I March 2021
Agent Spotlight...
Meet: Jency Viator
From: Houma, LA
Born in South Louisiana, I moved from my hometown of New Iberia, and planted roots in
Houma, LA in 2019. I am beyond thankful for my future husband and 2 step kids, who are
my world. I am quite the animal lover and I have a 13-year old dog named Nikki Noodle
and 3 cats named Bijoux, Kaya, and Delilah. Being I have no children of my own, I could
never be without my fur babies.
Having a stable career in the funeral industry has given me confidence to be able to
provide a great life for myself and my family. In spring of 2020, in the middle of the Covid-
19 pandemic, I was approached on LinkedIn by a Funeral Directors Life recruiter. Before
speaking with him, I had never even thought about working in the funeral industry. Once
he explained the job, I decided to give it a shot. I had been out of work for some time
since the oilfield industry in South Louisiana was extremely slow. Within a month of
working with Funeral Directors Life, I knew I had found my calling. Being able to assist with
pre-planning made me realize just how much I loved helping people. Being a Preneed
Specialist has given my work meaning. I feel like I am making a difference in my
community. It has truly been a blessing.
When we were introduced to APASI, I knew it was going to be a game changer! I had never
thought about the costs and stress associated with dealing with a passing while away from
home. Having this kind of protection gives me peace of mind and I truly believe many of
my families can benefit too.
www.APASIplan.com I March 2021 37by Lucie Hughes
Marketing and Communications Manager
assist america
Mistakes to Avoid While Traveling During the COVID-19 Pandemic
February 5, 2021
The COVID-19 pandemic has shaped many of our travel decisions over the past several months
and will continue to do so well into 2021. However, people can still travel safely by taking a few
precautions that they might have overlooked while planning their next trip. Below are some
crucial mistakes to avoid while traveling abroad during the pandemic.
Overfilling Your Itinerary
Start planning your trip abroad by only choosing one or two countries that you would like to
enjoy with your close friends or family. Many destinations have restrictions on travelers arriving
from multiple locations which can put a damper on your travel plans if you have already booked
your hotels and excursions. After staying home for so long, you might be tempted to visit new
locales and capture social media worthy pictures, but you should remember that traveling will
be much different now. Focus on finding a secluded and quiet destination where you can relax
without having to worry about additional transits, quarantines, testing requirements, and ever-
changing guidelines.
38 www.APASIplan.com I March 2021Not Doing Your Research
After narrowing down your travel list to one or two destinations, do your research about each
destination and check if there are any travel restrictions. You should also remember to check
your government or state department website for the latest information on travel bans,
coronavirus safety and security, and entry requirements. Visit Assist America’s COVID-19 travel
restrictions map for updated information about country-specific travel restrictions.
Another key factor to consider and thoroughly research while planning a trip during the COVID-
19 pandemic is trip cancellations and policy changes. Many travelers have lost thousands of
dollars on cancelled trips since the beginning of the COVID-19 pandemic, so look for travel
options that cover trip cancellations due to the pandemic. Also make sure to inquire about the
seating protocols on the flight to limit exposure to the virus during your travels.
Not Considering COVID-19 Precautions When Picking Accommodations
Before booking your stay, research the hotel’s plan to protect guests and staff by checking their
website to see if they detail their COVID-19 practices and protocols or contact the hotel directly.
The hotel may also have plans for guests that fall ill during their stay and you should also be
informed about what to do when you feel unwell while away from home.
When you choose lodging, opt for a place where air can circulate through open windows and
balconies. It would be even better if you choose to stay outdoors or plan a camping trip. Hotels
with high quality air conditioning and proper filtration systems are adequate options but are
ultimately less predictable than an open window and a balcony or terrace. Good ventilation can
help reduce the risk of coronavirus spread as compared to rooms with poor ventilation or
without windows.
www.APASIplan.com I March 2021 39Make sure to ask for a room that has not been occupied for a few days, as coronavirus can live
on some surfaces, such as plastic and stainless steel for up to 72 hours, according to a study
published by the New England Journal of Medicine. You should also sanitize your room upon
arrival even though the hotel staff does a thorough cleaning before your stay. This eliminates
any germs or viruses that may be lasting on high-touch areas, such as doorknobs, light switches,
countertops, tables, charging stations, and TV and AC remotes to name a few.
In most cases, the side effects go away after a few hours of discomfort and you can return to
your daily life as normal. However, if the redness or tenderness in the area where you got the
vaccine shot remains past 24 hours, you should contact your doctor and let them know if your
side effects worsen after a few days of the shot.
Forgetting to Get a COVID-19 Test Before Departure
One of the most important items on your checklist should be getting your COVID-19 test before
your flight after carefully reviewing the travel policies set forth by the airlines. You will not want
to forget to schedule your test before a trip abroad since entry requirements can change in an
instant and having this test can save your travel itinerary from being pushed back due to having
to quarantine upon arrival. Most countries that mandate a test require a negative certificate
that has been issued within 72 hours of boarding. Schedule a test two mornings before your
departure, so that you receive your certificate the same evening and remember to print out
several copies of your negative certificate in preparation for your flight.
Not Packing Enough Personal Protective Equipment (PPE) for Your Trip
Traveling in general will be a little more strenuous this year with having to carry extra masks,
gloves, sanitizer, and snacks. Flying during the pandemic can add an extra layer of anxiety, but
40 www.APASIplan.com I March 2021preparation will help. At the airport, many bars, food stores, and member lounges might be
closed due to COVID-19 regulations and similar scenarios can be true for your destination as
well. Although each airport has different regulations, make sure to carry your own food and
drink as you wait to board the flight.
During the flight, you will also need masks, gloves, and sanitizer in your carry-on for the entire
journey. Some airlines have ungraded their mask policies and can also ask passengers to
change their masks every few hours. Make sure to prepare for this ahead of time by packing
enough protective equipment to last the duration of your flight, in case it is not provided by the
flight. Remember to wipe down your seating area, ask for a window seat, and avoid bathroom
usage to limit exposure on a flight.
Not Taking COVID-19 Precautions
Remember to avoid crowded sidewalks and narrow paths and choose routes that make it easy
to keep your distance from crowded areas. Wear a mask when you cannot maintain at least 6
feet of distance from people whom you do not live with. It is important to continue following
COVID-19 guidelines even during your vacation and you may also want to do some research
about the COVID-19 measures that are followed at your travel destination prior to departure.
This will not only keep you healthy during your trip, but will help you relax and enjoy your time
away from home.
Keep in mind that most transmission of respiratory viruses happens indoors, so avoid activities
like eating inside a restaurant, especially if it is crowded. If there are tables outside, pick those or
pick up takeout and find an outdoor seating area or local park where you can enjoy your food
more freely. No matter what the activity, being outdoors is always safer than choosing indoor
activities.
www.APASIplan.com I March 2021 4142 www.APASIplan.com I March 2021
Don't let the families you serve leave
the financial, as well as the emotional,
burdens behind for their loved ones'.
Help them plan ahead, with a
Membership Plan from APASI.
www.APASIplan.com I March 2021 43Protecting you from anywhere
around the worldYou can also read
