The Dundrum Town Centre Experience : October 2014
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
The Dundrum Town Centre Experience
::: October 2014 :::
IRELAND
Ireland on the way back
Latest data from the Department of Finance (September 2014) indicates
that:
• Activity in the manufacturing sector posted 57.3 in August, up from
55.4 in July and signalling a fifteenth successive monthly
improvement
• There were1.901 million people in employment in Q2, representing a
1.7% y-o-y increase (31,600)– a seventh consecutive increase
Ireland on the way back
Headline retail sales, in volume terms,
were up by 8.6% in y-o-y terms in 7/14
Core retail sales were up by 3.1% in
y-o-y terms, seasonally adjusted.
There were 2,315,700 overseas visits to Ireland
during May-Jul 2014, an increase of 11.1% on the same period in
2013.
The number of trips to Ireland over the first seven months of 2014
was 4,292,400, an increase of 9.9% over 2013.
Retail in Ireland • GDP in Ireland approx. €160bn • Consumer spend about 50% of GDP • Retail spend about 50% of consumer spend, i.e. €40bn • 44,000 retail firms • These employ 275,000 people, 14.5% of the working population, earning €8bn per annum • Growth is being fuelled by experiential initiatives more than just value • Growth at upper end and lower end
DUNDRUM TOWN CENTRE
To Belfast
To Derry
Dublin
Airport
To Navan
Dublin
Port
Phoenix
Park
To Galway
Dun Laoghaire
Baldonnel
Airport
To Cork, Limerick
and Waterford
To Blessington To Bray and Wexford
Location
Dundrum By pass
Green Route
South Eastern Motorway
Southern Cross Motorway
The Site Dundrum Dundrum Phase 1 Dundrum Phase 1 Phase 2 Second Section First Section
Phase 1
Ballinteer Road
Phase 2
Taney Road
Enhancement of an areaEnhancement of an area
South East Motorway
Wyckham Bypass
Green Route
Wyckham Bypass Extension
Dundrum Bypass
Luas Railway Line
Enhancement of an areaSurface Carparking
Supermarket
Offices
Shops
Residential Department Store
Cinemas Restaurants & Leisure
Mill Pond
Mill House
Enhancement of an areaDundrum Town Centre Integration
Dundrum Town Centre Integration
Dundrum Town Centre Car Park
An example of detail
• 100,000 sqm of painted area
• Combination of technological systems, first
car park in the world to print level on your
ticket
• Light levels 4 times the requirement
• 24 hour access and staff
• Extensive telecommunications system
• Comprehensive disabled and mother/baby
facilitiesThe Scheme Car Park
Information System
Signage Information System
Touch Screen Information System
Dundrum’s points of difference • Extensive trading hours • “Firsts” to market • True “town centre” • New additions
Dundrum Dares to be different
• It is not just about retail, Dundrum Town Centre offers
– Restaurants – 40 from speciality coffee to fine dining
– Bars – 5
– Nightclub
– Theatre – 200 seater
– Cinema with VIP section
– Adult Education rooms
– Citizen Information Centre
– National Radio Broadcasting studio
– Community Radio studio
– Dundrum Television
– First electronic gift card
– Medical Centre
– Touchscreens
– State of the art car park
– Very high quality finishesDundrum’s Purpose • Dundrum’s purpose is to enrich customers’ shopping and leisure experience with an offer that is unique and purposeful
Dundrum’s Vision • Dundrum’s vision is to be the most innovative shopping and leisure destination in Europe and to set standards that will be benchmarked across the industry, both in Ireland and abroad
Dundrum’s Mission • Dundrum’s values dictate that the customers are at the heart of everything that it does, therefore standards of excellence are the minimum standards that Dundrum aims to achieve • Dundrum - – Respects the individual – Takes responsibility – Does what it says – Is an active part of and participant in the community
Dundrum – 9 years on… • Over 165 million visitors • Dundrum has won over 30 national and international awards • Dundrum Town Centre was awarded the EcoCert Award (first in the Dún Laoghaire Rathdown county) and Envirocom Award 2011 in recognition of its focus on the environment and energy-saving initiatives
Who is Dundrum’s customer? • 45% of Dundrum visitors in high-spending 25-44 age bracket • 55% of Dundrum’s shoppers are in the 16-44 age bracket • Dwell time in the Centre has remained consistently ahead of the market norm • Shopping population +8% • Visit frequency average of 32 times p.a.
Who is Dundrum’s customer? • Travel : 95% of visitors are within an hour and a half drive-time • 70% of visitors arrive by car • Average travel time 27 minutes • 95% of visitors within an hour and half drive-time
Dundrum …it’s all about people • Healthy working relationship with tenants • Managed “from the floor” • Communications with the team • Regular mystery shops • Retailer of the Year and Restaurant of the Year Awards • Customer focus groups • Customer Service Excellence • Style Counsel Service
Dundrum …it’s all about people Retailer of the Year and Restaurant of the Year Awards 2012
Dundrum and recent tenants • 2011 - BellaBaby, Giddy Studio, Wagamama, The Big Bang, Rainforest Adventure Golf, Pandora, Kiehl’s, Smiles and new Renault offices • 2011 - Hollister opened its first store in the Republic and exceeded company’s expectations • 2012 – Life Style Sports doubled their space on Level 1 • 2012 – New tenants CompuB, Ecco, Tuthills, JD and Jamie’s Italian • 2013 – The LAB – ‘Learn About Banking’, Beeftro, The Perfume Shop, Imaginarium, Treasured Dolls and Diesel • Opened late 2013 – Michael Kors (first stand-alone store in Ireland), Superdry and a new concept pharmacy Healthwave • Opened 2014 – Mint Velvet, Bake My Cake, TK Maxx
The Scheme Interiors
The Scheme Interiors
The Scheme Town Square
The Scheme Town Square
The Scheme Town Square
Town Square by nightThe Scheme Dundrum South
The Scheme Pembroke District
Marketing Activities :: Runway Rules
Marketing Activities :: Secret Beer Garden
Marketing Activities :: Dublin International Comic Expo
Marketing Activities :: Shop and Rock
Marketing Activities :: Shop and Rock
Marketing Activities :: Santa’s Arrival
Marketing Activities :: Santa’s Arrival
You can also read
