The Business Creativity Module Intoduction (BCM): Pilot Run of a Joint European Course Educating Entrepreneurship, Creativity and Innovation
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The Business Creativity Module Intoduction (BCM): Pilot Run of a Joint European Course Educating Entrepreneurship, Creativity and Innovation Prof. Dr. Matthias Eickhoff Sabine Müller MA Educ. Institut für Unternehmerisches Handeln der FH Mainz
Overview 1. COEUR – Competence in EuroPreneurship 2. The Evaluation Basis 3. Analyses and Results 4. Concluding Remarks
1. Competence in EuroPreneurship 1.1. European Entrepreneurship Culture 1.2. The key: Business Creativity
1.1 European Entrepreneurship Culture
Global Local
Entrepreneurship Entrepreneurship
Following the idea
EuroPreneurship
of global standardisation, AfroPreneurship Following the idea
of the transnational
taking US SinoPreneurship enterpise, adapting
experiences as core ... strongly to local
benchmark.
conditions.
„In Varietate concordia“- COEUR fosters
value adding through mobilisation of cultural differences
1.2 The Key: Business Creativity
• Business planning vs.
creative idea development
• Creative problem-solving becomes
indispensible in contemporary chaotic and
unpredictable work environments
• COEUR is theoretically positioned
in the broader concept of the
‚Business Evolution Process‘
1.2 The Key: Business Creativity
B u s in e s s D e v e l o p m e n t
C r e a ti v e o r d i v e r g e n t P h a s e A n a ly tic a l o r c o n v e rg e n t P h a se
D e fin itio n o f Im p le -
th e P ro b le m m e n ta tio n
Id e a - G e n e r a t i o n Id e a - E v a l u a t i o n
? !
B u s in e s s C r e a tiv i ty B u s in e s s P la n n in g1.2 The Key: Business Creativity • 2004 Mainz • 2005 Aberdeen • 2006 Wroclaw • 2007 Lisbon • 2008 Dijon
2. The Evaluation Basis
The Business Creativity Module systematically
wants to extend the experiences of the
workshops into regular university curriculum to
• make it accessible to a larger number of students at the
participating universities
• offer ECTS credits for participation
• spread it throughout Europe by offering it to as many
other universities as possible
• create possibilities for research about the intercultural
factors addressed within COEUR2. The Evaluation Basis
Entrepreneurial learning in creative venture
teams involves
- Teaching of entrepreneurial skills
- Cultural diversity in an international surrounding
- Exchange with entrepreneurs
- Coaching of teams by coordinators
- Presentation & feedback cycles
- Virtual team experience -
A blend of online and real-life co-operation2. The Evaluation Basis
Entrepreneurial learning in creative venture
teams involves
- Teaching of entrepreneurial skills
- Cultural diversity in an international surrounding
- Exchange with entrepreneurs
- Coaching of teams by coordinators
- Presentation & feedback cycles
- Virtual team experience -
A blend of online and real-life co-operation2. The Evaluation Basis
B u s in e s s D e v e l o p m e n t
C r e a ti v e o r d i v e r g e n t P h a se A n a l y t i c a l o r c o n v e r g e n t P h a se
D e f in itio n o f I m p le -
th e P r o b le m m e n ta t io n
Id e a - G e n e ra tio n Id e a - E v a lu a tio n
? !
B u s in e s s C r e a t iv i t y B u s in e s s P la n n in g2. The Evaluation Basis • Research based on pilot runs of COEUR BCM (2007/08 and 2008/09) • Participant Evaluation • Coaching Team Evaluation
3. Analyses and Results
3.1. Participant Evaluation
• Online questionnaire (before and) after
the pilot run
• Anonymous, voluntary basis
• Answer quota = 83 %
3.2. Coaching Team Evaluation
• Lecturers individual reflection
(9 at 6 European universities )
• Coaching team workshop
3.3 Cornerstones of Success3.1 Analysis of participant evaluation
Most negative Experience
Team w ork
Others related
Teaching 12% 13%
related
4%
Teacher
related
6%
Team
E-learning communication
experiences related
22% 39%
Intercultural
experiences
4%3.1 Analysis of participant evaluation
Most positive Experience
Teaching Others Team work
related 5% related
12% 15%
Team
communicatio
n related
8%
Teacher
related
22%
Intercultural
experience
E-learning 27%
experience
11%3.2 Analysis of lecturers‘ experience • Individual reflection of lecturers on the first half of the course were in line with positive and negative students‘ perceptions • Intensive workshop of all module coaches resulted in a modification of the agreed syllabus • The future development should focus on four cornerstones: a modified network organisation, team building and coaching, process management and improvements of the technical platform
3.3 Cornerstones of Success Network organisation • Integrate network experience in the BCM Manual • Provide sufficient time for installation • Limit number of network partners • Grow by ‘split-fusion strategy’
3.3 Cornerstones of Success Team building & coaching • Focus: Build trust and a common spirit in the initial phase • Offer comprehensive coaching and organisational help • Organise diverse exchange with practitioners • Secure intense communication amongst partners
3.3 Cornerstones of Success
Process Management
• Secure an early definition of team objectives
• Offer a clear timing and coordination milestones
• Offer early feedback loops
• Link assessment to process-performance not to
results3.3 Cornerstones of Success Technical platform • Check the availability of infrastructure • Use a common platform where available • Technical details may differ between partners • Make sure to involve technical support early enough • Make use of free tools from the internet as add-on
4. Concluding remarks • COEUR learning opportunities fit into the newly developing field of virtual entrepreneurship education • Interdisciplinary virtual teams may serve to develop entrepreneurial ideas • Unexpected challenges require ‚problem solving creativity‘ and a constant improvement process • The empirical basis will grow with the success of dissemination of COEUR within the coming years
Invitation: Spread your wings ! www.coeur-module.eu
Thank you for your attention!
For further information please contact
matthias.eickhoff@wiwi.fh-mainz.de
julia.baeumel@wiwi.fh-mainz.deYou can also read
