Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress

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Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Switzerland
Yodel.
Sales Companion for Travel Professionals – 2020/21.
MySwitzerland.com
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Welcome.
                                         Dear Travel Professionals,

                                         Switzerland and the North American travel        you through the northern Alps of Switzer-
                                         industry are a match made in heaven.             land in a series of 20 daily stages. Its 14
                                         With your support we have generated for          Alpine passes and great variety of Alpine
                                         the third year running an increase of +10%       culture, flora and fauna are the fuel of a
                                         overnights out of the Unites States and          hiking enthusiast’s dreams. We are thrilled
Contents                                 Canada also performing strong with +3%           that our friends at Alpenwild are featuring
                                         in 2019. We can’t thank you enough for           this amazing tour in 2020!
Sustainable Switzerland              3   the love and look forward to collaborating       (See page 22)
Agent training                       4   with you in 2020.
Easy to get to Switzerland           6                                                    More and more people are realizing that
Easy to get around                   7   Speaking of matches made in heaven...            we have to live more consciously to pre-
Active Vacations – Hikes             9   Neil Patrick Harris and David Burtka, Pri-       serve the beauty of our planet, which we
Top events                          10   yanka Chopra and Nick Jonas, Chrissy             so much enjoy exploring during our vaca-
Destinations                        12   Teigen and John Legend have all one              tions. Although a small country, Switzer-
Grand Tour of Switzerland           23   thing in common: they celebrated their           land is a global leader in sustainability. Our
Map                                 24   love for each other with an amazing desti-       public transport system, one of the best in
Grand Train Tour of Switzerland     26   nation wedding. With all the love around         the world, is powered with 90% renewable
Swiss hospitality                   28   us, Switzerland Tourism is now promoting         energy. Our tap water tastes better than
Convention & Incentive Bureau       42   Switzerland’s assets for destination wed-        many fine water brands. No need to
Dream Wedding Destination           42   dings. Our breath-taking scenery offers          spend money on bottled water in Switzer-
Incoming Tour Operators             43   the ideal background to create ever last-        land. Just carry a reusable water bottle
Strategic Partners                  44   ing memories. Contact us and we will             and fill it with the freshest water at our
Tour Operators                      45   happily share our best venues and desti-         pretty fountains and from the tap. Baby
Contacts                            46   nation tips.                                     steps, for sure, but it's the start to con-
Information & Advice                47   (See page 42)                                    serving our planet for generations to
                                                                                          come. (See page 3)
                                         A happy marriage can of course at times
                                         feel a bit like a long-distance hike. Incredi-   We hope you find this latest edition of the
Credits                                  ble highs can be reached but you sure            Switzerland Yodel useful and can’t wait to
                                         have to put some effort into it. The Via Al-     welcome you and your guests in
Addresses
Switzerland Tourism
                                         pina is a classic among the long-distance        Switzerland.
608 Fifth Avenue, Suite 603              hikes in Switzerland. This trail takes
New York, NY 10020
USA
480 University Avenue, Suite 1500
Toronto, ON M5G 1V2
Canada
Cover
Les Pléiades, Lake Geneva
© Maude Rion
Produced by
Switzerland Tourism
Printed in the United States
Print run
60,000 copies
Published
                                                  Claudio Zemp                                      Pascal Prinz
February 2020
                                                  Director Americas                                 Director Canada
                                                  Switzerland Tourism                               Switzerland Tourism

2        Switzerland Yodel. Welcome.
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Sustainable Switzerland.
Switzerland is a global leader in sustainability and ranks first in the world on the Environ-
mental Performance Index (EPI).
MySwitzerland.com/sustainability

Swiss Railways – 90% Hydropowered
Rail travel forms the backbone of sustainable mobi-
lity in Switzerland. Swiss Federal Railways are an
energy-efficient, climate-friendly and safe mode of
transport for 1.25 million passengers and around
226,000 US tons (205,000 metric tonnes) of freight
every day. Using an average of 90% hydroelectricity
to power its railways and a fully electrified network,
the Swiss Federal Railways is one of Europe’s most
eco-friendly rail companies.
company.sbb.ch/en

                                                                                        Camedo, Centovalli Railway, Ticino

                                                                 Sustainable hotels – Green Living
                                                                 Swiss hotels place great importance on eco-friendly
                                                                 properties. A hotel with «Green Living» specializati-
                                                                 on is committed to the environment and recognized
                                                                 through the award of a hotelleriesuisse label. Swit-
                                                                 zerland is a model for innovative and environmental-
                                                                 ly friendly accommodations. An example is the so-
                                                                 lar-powered Monte Rosa alpine hut which is 90%
                                                                 energy independent.

Monte-Rosa hut, Zermatt, Valais

Water-Land Switzerland
Switzerland has above-average sized water reser-
ves to fall back on with its many lakes, glaciers and
naturally groundwater. Just 2% of annual rainfall
makes its way into drinking water reserves. The ma-
jority of water is collected in artificial lakes and dams
from which electricity is generated. More than half
of the electricity produced in Switzerland stems
from these sources – in other words it’s renewable
energy and CO2-free at the same time!

                                                                                                 Bicyclists in Ernen, Valais

                                                                  Sustainable Switzerland. Switzerland Yodel.            3
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Become a Switzerland Travel Expert.

E-learning Program "Switzerland Academy"                        Study Trips
■   Become a certified Switzerland Travel Expert in only        ■   We regularly organize trips for eligible travel advisors
    3 hours.                                                        and tour operators and collaborate closely with the
■   Get more leads and benefit from additional sales support.       consortia Virtuoso and Signature.
■   New specialization modules: Bernese Oberland, Basel,        ■   Study trips are the perfect way to learn more about
    St.Gallen–Lake Constance, Lake Geneva and Lake                  Switzerland and our products.
    Lucerne Region.
■   Sign up today:
    northamerica.switzerlandtravelacademy.ch

    MySwitzerland.com                                           Trade Corner
    ■   Check the most visited destination home page            ■   Check our agent corner, our online trade platform,
        worldwide                                                   for training materials, the best Switzerland itineraries
    ■   Explore some of the 900 destinations,                       and our "Switzerland Yodel", our sales manual.
        2,000 hotels, 25,000 vacation apartments,               ■   Find our contact details and the ones of our Swiss
        400 farm stays, 400 bookable offers,                        destination partners.
        16,000 events, 2,000 webcams,                           ■   MySwitzerland.com/trade
        2,100 videos and much more.
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Webinars 2020 Thursdays 12pm noon (EST)*
                                                                Date                   Partner/Swiss Partner

                                                                January 9, 2020        Eurobound

                                                                January 23, 2020       Schilthorn

                                                                February 6, 2020       Gstaad

                                                                February 20, 2020      Ticino

                                                                March 5, 2020          Collette

                                                                March 19, 2020         Zurich

                                                                April 2, 2020          Alpenwild

                                                                April 16, 2020         Jungfrau Region
Bi-weekly Webinars
                                                                April 30, 2020         Tauck
■   Join our bi-weekly webinars and learn more about
    Switzerland.                                                May 7, 2020            STS & Rail Europe

■   Get in touch with our Swiss partners and receive more       May 21, 2020           Vacations by Rail
    insights about a specific destination and products.         June 4, 2020           Basel
■   Learn how to sell a destination/product.
                                                                June 18, 2020          Lake Lucerne Region
■   Check the schedule for 2020 on the right-hand side.
                                                                July 2, 2020           Goway
■   Register and join our webinars today:
    MySwitzerland.com/trade                                     July 16, 2020          Interlaken

                                                                July 30, 2020          St.Gallen-Lake Constance

                                                                August 13, 2020        Jungfrau Railways

                                                                August 27, 2020        Liechtenstein

                                                                September 10, 2020 Europe Express

                                                                September 24, 2020 Lake Geneva & Matterhorn Region

                                                                October 1, 2020        Avanti Destinations

                                                                October 15, 2020       Engadin St. Moritz

                                                                October 22, 2020       Alpine Adventures
Newsletter
■   Sign up today for our bi-monthly newsletter that provi-     November 5, 2020       Lake Lucerne Region

    des you with the latest news and offers from Switzerland.   November 19, 2020      STS & Rail Europe
    MySwitzerland.com/trade                                     December 3, 2020       Ski.com

                                                                December 17, 2020      Railbookers

                                                                *subject to change
                                                                All webinars are recorded and saved on our Agent Corner:
                                                                MySwitzerland.com/trade

                                                                Graduate from our e-learning program “Swit-
                                                                zerland Academy” before November 30, 2020
                                                                for a chance to win a flight for two to Swit-
                                                                zerland, sponsored by Swiss International Air
                                                                Lines!
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Easy to get to Switzerland.
 Switzerland is closer than you                                SWISS Stopover program
                                                               The stopover program is designed for
 think
                                                               guests flying via Zurich with Swiss                            op
 Did you know, there are over 130 weekly direct
                                                               International Air Lines or its joint ven-          i l y n onst .C.
 flights from North America to Switzerland? SWISS,                                                             da             ,D
                                                               ture partners. It allows passengers to      New shington ng
 Edelweiss and other airlines offer great connections                                                         W a          arti
 from all major North American hubs directly to Zu-
                                                               explore Switzerland in 2-5 days before    from urich st 020.
                                                               continuing their journey to their final      to Z h 29, 2
                                                                                                             Marc
 rich and Geneva. Being the skiers' airline of choice,
                                                               destination. Stopover guests can pur-
 SWISS is happy to transport your first set of skis or
                                                               chase attractive stopover packages in-
 snowboard and boots free of charge in addition to
                                                               cluding accommodation in Switzerland on
 your standard free baggage allowance.
                                 Calgary
            Vancouver                        Montreal
                                                               either leg of the journey.
                                                                                                      Switzerland
                                            Toronto          Boston
                                         Chicago
                                                                      For commissionable reservations visit the
                                 Denver Washington D.C. New York JFK /Newark
       San FransiscoCalgary
      Vancouver
             Los Angeles
                               Las Vegas
                                                 Montreal             swiss.com/stopover site or book via eXperts.
                           San Diego                                                                  Switzerland
                                              Orlando
                                                Toronto   Boston
                                     Chicago
                                           Tampa Bay Miami
                                                                      swiss.com/stopover / lufthansaexperts.com
                              Denver Washington D.C. New York JFK /Newark
   San Fransisco
                           Las Vegas
        Los Angeles
   Swiss InternationalSan  Diego
                       Air Lines          Orlando
   SWISS operated by Edelweiss Air Tampa Bay
                                                    Miami
   Other Airlines
       Swiss International Air Lines
       SWISS operated by Edelweiss Air
       Other Airlines
Swiss International Air Lines
SWISS operated by Edelweiss Air
Other Airlines

 Zurich Airport.
 Gateway to the Alps
 Whether for holidays or business, Zurich Airport is your gateway to
 the Alps and Switzerland‘s financial center. Zurich Airport offers flights
 to and from 190 destinations worldwide. Its proximity to the center of
 Zurich (10 minutes by train) and to tourist destinations such as Lu-
 cerne, Bern, Zermatt and Lugano make it the best entry point to Swit-
 zerland.

 The airport offers free Wi-Fi, services for families with babies or chil-
 dren (nurseries and game areas), typical Swiss cuisine and much
 more. The Airside Center is a perfect place for travelers to browse
 through the exclusive stores, shop for Swiss products such as choco-                                                 Zurich Airport
 late and watches and order their duty-free goods online with the
 "Pre-order" service. Shop for Swiss products such as chocolate and
 watches or order their duty-free goods online with the "Reserve &
 Collect" service.

                                                                                  Flughafen Zurich AG
                                                                                  +41 43 816 22 11
                                                                                  info@zurich-airport.com
                                                                                  www.zurich-airport.com

  6           Switzerland Yodel. Easy to get to Switzerland.
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Easy to get around.
Travel by train, bus and boat
A way of traveling that is as exciting as it is relaxing.           Are you a Swiss Travel Pass SuperStar?
The Swiss Travel System takes travelers along the                   Register, learn, sell! And you could win a Fam trip to
most fascinating panoramic routes, to the most                      Switzerland and celebrate with
beautiful mountain summits, and on the most ro-                     other SuperStars from around the
mantic boat tours.                                                  world. Moduls will start in spring
                                                                    2020.
Luggage services
Thanks to the convenient luggage services, interna-                 For more information:
tional guests arriving at Zurich airport can head                   MySwitzerland.com/superstar
straight to the train. All offers come with a handy
door-to-door (hotel-to-hotel) option. Carefree trav-
eling indeed!
For more information visit:
MySTSnet.com/luggage

Swiss Travel Pass
Swiss Travel System passes and cards are the key
to Switzerland's extensive public transport network.
They meet every requirement and guarantee nearly
unlimited travel by train, bus and boat.

Rail Europe
Rail Europe is the trusted distributor for all Swiss
Travel System rail products including the Swiss
Travel Pass and Luggage Services. Rail Europe is
the only one-stop-shop for planning and booking
European train travel and sightseeing products.                                                      Bernina Express at Lago Bianco

Swiss Travel Pass

Customer Need                Right Pass                                                               Price*

Extensive travel through     Swiss Travel Pass: 3, 4, 8 or 15 days (consecutive)                      from $237 USD / $324 CAD
Switzerland

Flexible travel during       Swiss Travel Pass Flex: 3, 4, 8 or 15 days (freely selectable within     from $273 USD / $373 CAD
one month                    1 month)

Shorter distance travel      Swiss Half Fare Card (1 month): the card allows you to purchase          from $123 USD / $168 CAD
                             additional STS tickets with a 50% discount

Family travel                Swiss Family Card: Free travel for children under the age of 16 if       free
                             accompanied by at least one parent who is in possession of a valid
                             Swiss Travel System ticket/pass

*prices based on travel in second class and subject to change based on currency fluctuation.

For sales manual, pictures and videos, please visit
MySTSnet.com
For train schedules visit sbb.ch

                                                                                                    Easy to get around. Switzerland Yodel.   7
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Grand Train Tour of

                      SWITZERLAND
                                                 US $2479 / CA $3259
          HIGHLIGHTS INCLUDE:
          • Jungfrau, Interlaken, Montreux, Zermatt, Lugano,                             INCLUSIONS:
           St Moritz, Lucerne                                                            • 7 Nights First Class Accommodation
          • 1 Seat reservation for GoldenPass Line, Glacier & Bernina                    • Rail Travel Throughout
           Express in 2nd class and Gotthard Panorama Express in                         • Excursion to Jungfraujoch
           1st class, Jungfraujoch Excursion (Non guided)                                • Swiss Coupon Pass

    Pricing per person based on twin share and subject to availability. Pricing based on Oct 1, 2020
    departure; more departures available. Visit www.goway.com for full terms and conditions.

                               Visit www.goway.com, Email info@goway.com or call 800 387 8850

8   Switzerland Yodel. Active Vacations – Walking/Hiking.
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Active vacations – Combined hikes.
Do your clients like scenic hikes? Switzerland is a hiker’s paradise! Thanks to over
40,000 miles / 65,000 kilometers of waymarked trails, virtually every corner of Switzer-
land is waiting to be discovered. Your client’s hike can be easily combined with numer-
ous highlights in one day.
Plan your clients' perfect hike on MySwitzerland.com/hike

Stanserhorn – Wiesenberg, Lake Lucerne Region
Hike with ease.
With train, bus, boat and mountain railway links,
your clients can conveniently reach any starting
point for their hike. Combine a hike on Mount Stan-
serhorn with an unforgettable ride: first on the old-
timer funicular and then on the rooftop deck of the
futuristic CabriO aerial cableway.

Tour information
                                                                                   Stanserhorn Cablecar, Lake Lucerne Region
Duration                    Distance
1.30h                       2.5 miles / 4.1 km

                                                                    Chexbres, Lake Geneva Region
                                                                    Hike and enjoy food & wine.
                                                                    Whether your clients are wine buffs or food lovers,
                                                                    there is much just waiting to be discovered during a
                                                                    hike in Switzerland. The Lavaux wine-growing regi-
                                                                    on with its panoramic views can be discovered on
                                                                    this circular walk. Along the way, visitors can have
                                                                    an enjoyable break in one of the many vineyard cel-
                                                                    lars or enjoy a traditional meal with a glass of top
                                                                    quality Swiss wine.

                                                                    Tour information
Vineyards of the Lavaux, Lake Geneva Region
                                                                    Duration                 Distance
                                                                    1.45h                    3.3 miles / 5.3 km

Brione – Lavertezzo, Ticino
Hike and swim.
Walking along the river among typical stone cot-
tages, your clients will discover one of Ticino’s most
beautiful landscapes. Once arrived in Lavertezzo,
enjoy a refreshing swim in the turquoise waters of
the Verzasca with the perfect view of the historic
stone arched bridge.

Tour information
Duration                    Distance
1.45h                       3.9 miles / 6.3 km                                              Lavertezzo, Valle Verzasca, Ticino

                                                            Active Vacations – Combined hikes. Switzerland Yodel.          9
Switzerland Yodel. Sales Companion for Travel Professionals 2020/21 - TravelPress
Top events 2020/2021.
2020*
March 2 - 4                Basel                         Basel Carnival

March 5 - 15               Geneva                        Geneva International Motor Show

April 14 - 18              Zermatt                       Zermatt Unplugged (music festival)

April 27 - May 2           Zermatt, Verbier              Patrouille des Glaciers (ski mountaineering race)

May 7 - 17                 Zurich                        FOOD ZURICH (food festival)

May 8 - 24                 Zurich & Lausanne             IIHF Ice Hockey World Championship

May 21 - 24                St.Gallen                     Longines CSIO St.Gallen (equestrian sport event)

June 6                     Liechtenstein                 21. LGT Alpin Marathon Liechtenstein

June 18 - 21               Basel                         Art Basel

June 19 - 20               Zurich                        Zurich Pride Festival

June 25 - July 4           Ascona (near Locarno)         36th JazzAscona (music festival)

June 26 - July 10          St.Gallen                     15th St.Gallen Festival (opera)

July 2 - August 2          St. Moritz                    Festival da Jazz

July 3 - 18                Montreux                      54th Montreux Jazz Festival

July 9 - 19                Locarno                       Moon&Stars (music festival)

July 17 - 25               Lucerne                       Blue Balls Festival (music festival)

July 18 - 26               Gstaad                        Swiss Open Gstaad (international tennis tournament)

July 24 - 26               St. Moritz                    Tavolata St. Moritz (food festival)

July 24 - 26               Nendaz (Valais)               Alphorn International Festival

July 26                    Männlichen (near Wengen)      National Costume Festival

July 31 - August 2         Säntis (near St. Gallen)      85 years Mount Säntis - The world’s largest Swiss flag

August 1                   Nationwide                    Swiss National Day (parades and fireworks)

August 5 - 15              Locarno                       Locarno Film Festival

August 8 - 9               Zermatt                       Folklore Festival

August 14 - September 13   Lucerne                       Lucerne Festival in Summer (classical music festival)

August 20                  Lausanne                      Athletissima (athletic sports event)

September 5                Gstaad                        Gstaad Züglete (traditional cow parade)

September 11 - 12          Jungfrau Region               Jungfrau Marathon

September 19               Urnäsch (near St. Gallen)     Alpine descent and farmer's market

October 16 - November 23   Bern                          Rendez-vous Bundesplatz (light and sound show)

October 24 - November 1    Basel                         Swiss Indoors (tennis tournament)

December 26 - 31           Davos                         Spengler Cup (international ice hockey tournament)

2021*
January 7 - 17             Lucerne                       Lilu Light Festival Lucerne

January 15 - 17            Wengen                        91th Int. Lauberhorn Races (FIS Ski World Cup)

End of January             Château-d'Oex (near Gstaad)   International Hot Air Balloon Festival

*dates subject to change                                 For more events, check MySwitzerland.com/events

10    Switzerland Yodel. Top events.
Alpine Ascent in June and
Alpine Descent in September
(various regions)
A one-of-a-kind event takes place in the Alpine re-
gions each summer as farmers lead their cattle to
higher elevations where they produce a delicious
cheese made of raw milk. Around 270,000 cows
are marched from their valley farms to mountain
meadows at the start of every summer, while the
descent takes place in late August and the begin-
ning of September.

MySwitzerland.com/alpine

                                                                                         Alpine descent, Appenzell

                                                         Basel Tattoo (music festival)
                                                         Basel, July 17 - 25
                                                         The Basel Tattoo, the second largest Tattoo in the
                                                         world, is a military music event that attracts only the
                                                         very best bands from across the globe and thus co-
                                                         vers all music genres, from march to rock, folk to
                                                         classical music. Breathtaking choreographies, be-
                                                         autiful dancers and dramatic show elements make it
                                                         a unique experience.

                                                         MySwitzerland.com/tattoo

Basel Tatoo

Christmas Markets in December
Basel, Bern, Zurich, Montreux, St.
Gallen, Lausanne, Lugano
Christmas markets, advent concerts and Christmas
shows: Switzerland is simply enchanting at Christ-
mastime. The cities are bathed in warm light, there
is a scent of cinnamon and mulled wine in the air
and Christmas melodies sound everywhere. Sunday
and night shopping provide the opportunity to
splurge on gifts. It is just the perfect time to enjoy
Switzerland winter wonderland with your beloved
ones.

MySwitzerland.com/christmas

                                                                                          Christmas Village, Zurich

                                                                      Top events. Switzerland Yodel.          11
Why your clients will love Switzerland.
Perfect location                                         Cities & shopping
Switzerland is located in the heart of Europe with       Our cities are clean, modern, diverse and full of his-
over 130 weekly direct flights from many North           tory. A wealth of museums, prime shopping and
American cities to Zurich or Geneva and access to        entertainment can conveniently be reached within
the European high-speed rail network.                    walking distance.

Public transportation                                    Pre- & Post-Tours
Trains, buses and boats bring you all over the           Switzerland is an ideal pre- and post tour destina-
country, conveniently and safely. Our public trans-      tion for Rhine River cruises. Why not combine your
portation works perfectly like a Swiss watch –           clients' stay in France or Italy with Switzerland?
Switzerland has a travel system to rely on!

                                                         Culture & traditions
Nature & adventure                                       Four official languages and four distinctive cultures
Enjoy Switzerland's mountains, lakes and rivers the      result in an experience unlike anywhere else. Im-
active way, with all imaginable summer and winter        pressive architecture from times of the Romans,
sports activities. Discover unspoiled nature and         contemporary art and internationally renowned
breathtaking scenery in the heart of the Alps.           events round out every trip.

Zurich.
City of Style and Design                                                    Highlights
This bustling city beckons with a beautiful lakefront setting and an ex-
                                                                            ■   Discover the striking contrast between the picturesque
                                                                                Old Town with more than 2,000 years of history and
ceptional food scene. Considered a design capital of Europe, Zurich             modern urban neighborhoods such as Zurich West, the
is packed with awe-inspiring art, architecture, graphics and design.            district that once witnessed the industrial revolution.
Spend your days exploring the city or venture out on day trips, then        ■   An easy way to experience Zurich’s culinary culture in all
return for evenings of culinary indulgence at restaurants ranging from          its facets is FOOD ZURICH, Europe’s third largest food
                                                                                festival, May 7-17, 2020.
fine dining temples to historic taverns and pop-up eateries.
                                                                            ■   In June 2020, Zurich is set to gain a new attraction: the
                                                                                magical Lindt Home of Chocolate. A multimedia and in-
                                                                                teractive exhibition, a research facility and show produc-
                                                                                tion. Furthermore, the world's largest Lindt chocolate
                                                                                shop, a Lindt café and a Lindt Chocolateria for choco-
                                                                                late courses as well as the world's largest chocolate
                                                                                fountain.

                                                                            Zürich Tourism
                                                                            +41 44 215 40 00
                                                                            trade@zuerich.com
                                                                            www.zuerich.com
Zurich's Old Town with River Limmat                                         www.zuerich.com/trade

12       Switzerland Yodel. Why Switzerland?
Basel.
Art and Culture Unlimited                                                 Highlights
Located where three countries meet, the city of culture offers nearly
                                                                          ■   Art Basel marks its 50th anniversary. From June
                                                                              18 to 21, 2020.
40 museums and many high-caliber events. Art is to be found all over
                                                                          ■   BaselCard: our free guest card offers free local
Basel, and exciting contrasts are created by classical patrician houses       public transportation, free WiFi and 50% dis-
side by side with modern buildings designed by famous architects              count on cultural and leisure activities.
such as Basel-based Herzog & de Meuron or Renzo Piano.                    ■   The medieval Old Town is a "must see" in Basel
                                                                              and a highly appreciated hidden gem by all
                                                                              Rhine River cruise guests.
                                                                          ■   The Fondation Beyeler’s exhibition will show
                                                                              works by Edward Hopper focusing for the very
                                                                              first time on his fascinating landscapes. From
                                                                              January 26 to May 17, 2020.
                                                                          ■   Federal Yodelling Festival. Around 12,000 par-
                                                                              ticipants will bring traditional Swiss customs to
                                                                              the urban Basel. From June 26 to 28, 2020.

                                                                          Basel Tourism
                                                                          +41 61 268 68 40
                                                                          sales@basel.com
The Old Town of Basel with the Rhine River
                                                                          www.basel.com/traveltrade

Lucerne.
The essence of Switzerland
The Lucerne-Lake Lucerne Region is situated in
the heart of Switzerland and the city of Lucerne it-
self is a stronghold of culture. Nowhere will you find
more things to see than in this city nestling in a
magnificent landscape characterized by mountains
and its eponymous lake: centuries-old sights such
as the Chapel Bridge and historic Old Town to mu-
seums, shopping, festivals and events throughout
the year.

Highlights
                                                                                                                 Chapel Bridge, Lucerne
■   Chapel Bridge: Built in the 14th century — the most
    photographed monument in Switzerland.
■   KKL Luzern: The architecture is breathtaking and the
    interior offers culture that is a class of its own.
■   Shopping in the Old Town: Explore numerous shops in
    medieval surroundings.
                                                                          Lucerne Tourism
                                                                          +41 41 227 17 17
                                                                          sales@luzern.com
                                                                          www.luzern.com

                                                                                          Destinations. Switzerland Yodel.         13
Mount Rigi.
Queen of the Mountains                                                      Highlights
The summit of Mt. Rigi offers breathtaking 360° views. The cogwheel
                                                                            ■   Views for miles: One-of-a-kind panoramas of the Swiss
                                                                                Alps from multiple exciting vantage points.
railway from Goldau and Vitznau (Europe's oldest mountain railway
                                                                            ■   Nature: Take in the pristine environment and unique natu-
dating back to 1871) and the aerial cableway from Weggis allow visi-            ral surroundings that Mt. Rigi has to offer.
tors to come and go in a variety of ways for interesting round trips that   ■   Hiking: With miles of marked hiking trails, there is some-
can be combined with a boat journey on Lake Lucerne.                            thing for every age and ability level.
                                                                            ■   Relaxation: Come up and pamper yourself at the beautiful
                                                                                Rigi Kaltbad Mineral Bath & Spa designed by Mario Botta.

                                                                            Mount Rigi Railways
                                                                            +41 41 399 87 87
                                                                            welcome@rigi.ch
Mount Rigi, Lake Lucerne Region                                             www.rigi.ch/en

Lake Lucerne Navigation Company.
A stunning setting
Lake Lucerne has captivated travelers for centuries
due to its spectacular Alpine landscape and breath-
taking scenery. There is no better way to explore
the heart of Switzerland than by boat! Step aboard
and travel back in time on one of the nostalgic
paddle steamers or relax with contemporary ameni-
ties on one of our modern motor vessels.

Highlights
■   Year-round lunch cruises.
■   Sunset cruise including dinner on steamboat in summer                                        Motorship "Diamant" in the bay of Lucerne
    (May - September).
■   Hourly connections from Lucerne to Vitznau (Mount Rigi)
    and to Alpnachstad (Mount Pilatus).
■   Year-round, one-hour sightseeing cruise with Panorama-
    Yacht Saphir including audio guide.
■   Year-round, hourly connections to Kehrsiten-Bürgen-
    stock, the base station for Bürgenstock Resort.                         Lake Lucerne Navigation Company
                                                                            +41 41 367 67 67
                                                                            sales@lakelucerne.ch
                                                                            www.lakelucerne.ch

14         Switzerland Yodel. Destinations.
Mount Pilatus.
Magic moments at 7,000 ft / 2,132 m                                        Highlights
Lucerne's landmark mountain and the closest mountain excursion
                                                                           ■   Golden Round Trip: Combines a scenic lake cruise, a
                                                                               ride with the world's steepest cogwheel railway, aerial
from Lucerne, Mt. Pilatus is the perfect peak. With its wide variety of        cableway "Dragon Ride" and panorama gondolas.
attractions, it offers a unique Alpine experience, where history and the   ■   Fräkmüntegg Experience: The Dragon Glider and the
future meet.                                                                   Treetop Path are our newest attractions and promise
                                                                               much fun, while the Rope Park and winter activities
                                                                               guarantee an adrenaline rush..
                                                                           ■   Walking / Hiking: Put your best foot forward on trails of-
                                                                               fering everything from easy to Alpine.
                                                                           ■   Sleep under the stars: Spend a night in the historic Pila-
                                                                               tus-Kulm mountain hotel or in one of our tree tents on
                                                                               Fräkmüntegg.
                                                                           ■   Dragon World: Interactive tour with games of skill and
                                                                               fascinating effects to linger and marvel at on top of
                                                                               Mt. Pilatus.
                                                                           ■   Swiss Travel Pass: 50% discount.

                                                                           Pilatus-Bahnen AG
                                                                           +41 41 329 11 11
Mt. Pilatus cogwheel railway                                               info@pilatus.ch
                                                                           www.pilatus.ch/en

Engelberg-Titlis.
Impressive glacier world
Mt. Titlis, Lucerne’s only publicly accessible glacier,
is home of the world’s first revolving cable car and
Europe’s highest suspension bridge. Many attrac-
tions and activities await you on the way up and on
the summit, making it a spot not to miss. At the
foot of Mt. Titlis lays the historic village of Engel-
berg. 900 years of history can be explored on a
guided tour through the Benedictine monastery or
a visit to the Folk Museum. Do not miss your
chance to learn how delicious Swiss cheese is
made and visit Switzerland’s only show cheese
dairy located within a monastery.
                                                                                                             Titlis Rotair revolving gondola

Highlights
■   Titlis Rotair: The world's first revolving cable car.
■   Titlis Cliff Walk: Europe's highest suspension bridge.
■   Titlis Glacier Cave: A magical world of ice awaits! Walk
    through the frosty heart of Titlis. The ice here is up to
                                                                           Titlis Cableways, Hotels & Restaurants
    5,000 years old.
                                                                           +41 41 639 50 50
■   Help the cheesemakers to produce cheese at the show                    titlis@titlis.ch
    cheese dairy in Engelberg.                                             www.titlis.ch

                                                                                          Destinations. Switzerland Yodel.             15
St.Gallen-Lake Constance.
The cultural metropolis on Lake
Constance
St.Gallen is the largest Swiss city on Lake Con-
stance. Urban flair mingles with nature between the
lake and Mount Säntis. St.Gallen offers a variety of
cultural activities and is a UNESCO World Heritage
city. The Abbey Library of St.Gallen, famous for its
beautiful baroque hall, is one of the oldest libraries
in the world.

Highlights
■   Visit to the Abbey District of St.Gallen, a UNESCO World
    Heritage site since 1983, with its new exhibition hall
    where the original monastery plan is first exhibited.
                                                                                                             Abbey District of St.Gallen
■   The rich textile heritage of Eastern Switzerland can be
    experienced with a city guide, an app or a visit to the
    textile museum.
■   A stroll through the charming historical alleyways of
    St.Gallen with its beautiful bay windows on the facades
    of old houses.
                                                                         St.Gallen-Bodensee Tourism
■   Try the famous bratwurst sausage. St. Gallen's version is            +41 71 227 37 37
    so delicious no additional sauce is needed.                          info@st.gallen-bodensee.ch
                                                                         www.st.gallen-bodensee.ch

Mount Säntis.
With a view over 6 countries                                             Highlights
At 8207 ft / 2502 m enjoy the unique panoramic view overlooking six
                                                                         ■   Unique panoramic view overlooking six countries, the
                                                                             foothills of the Alps and Lake Constance.
countries, the Alps and valleys, and immerse yourself in the new "Ex-
                                                                         ■   Spectacular 10-minute cable car ride with 360° views.
periential World" covering topics like Alpine weather and ice. The
                                                                         ■   Experiential World covering topics like Alpine weather
mountain paths, terraces and restaurants invite our guests to stay and       and ice on the mountain top.
enjoy culinary delights.                                                 ■   Packages and special evening events.
                                                                         ■   Walking and hiking in an impressive nature scenery.
                                                                         ■   Culinary delights in the restaurants on Mount Säntis and
                                                                             Schwägalp.
                                                                         ■   50% discount when having the Swiss Travel Pass.

                                                                         Säntis – cable car
                                                                         +41 71 365 65 65
                                                                         kontakt@saentisbahn.ch
                                                                         www.saentisbahn.ch/en
Mount Säntis, Eastern Switzerland / Appenzellerland

16         Switzerland Yodel. Destinations.
Jungfrau Region.
Eiger, Mönch & Jungfrau                                                 Highlights
The natural wonders of the Jungfrau Region invite you to a variety of
                                                                        ■   Mürren & Wengen: Soak up the silence and pure moun-
                                                                            tain air in the car-free mountain villages.
activities. The resorts of Grindelwald, Wengen, Mürren, Lauterbrun-
                                                                        ■   Grindelwald: Mountains, close enough to touch.
nen and the Haslital make scenic bases for a memorable stay, offering
                                                                        ■   Lauterbrunnen: The valley of the 72 waterfalls. Dozens
activities during summer and winter as well as accommodations rang-         of streams plunge in a free fall over vertical cliffs.
ing from cozy family-style apartments to five-star properties.          ■   Haslital: The perfect place for families seeking relaxation
                                                                            and adventure.

                                                                        Jungfrau Region Tourism
                                                                        +41 33 854 12 40
Jungfrau Region, Bernese Oberland                                       sales@jungfrauregion.swiss
                                                                        www.jungfrauregion.swiss

Schilthorn – Piz Gloria.
Enjoy the Swiss Skyline:                                                Highlights
                                                                            Schilthorn: Experience the James Bond film location of
Eiger, Mönch, Jungfrau
                                                                        ■

                                                                            "On Her Majesty's Secret Service" with the 007 Walk of
The Schilthorn region offers the ultimate mountain experience. The          Fame, the interactive Bond World, and marvel at a spec-
Schilthorn summit (9,744 ft/2,970 m) offers unparalleled panoramic          tacular Alpine panorama.

views of the the UNESCO World Heritage site with the Eiger, Mönch
                                                                        ■   Piz Gloria: Begin your day with brunch in a 360º-revolving
                                                                            restaurant atop Schilthorn that glides by 200 mountain
and Jungfrau peaks – making it the perfect destination for a memora-        peaks.
ble excursion!                                                          ■   Birg: Skyline Walk platform and cliff path Thrill Walk, over a
                                                                            vertical precipice, offering stunning and exhilarating views.
                                                                        ■   Allmendhubel: Panorama restaurant, Flower Trail, chil-
                                                                            dren's adventure playground Flower Park and starting
                                                                            point to endless hiking trails for everyone.
                                                                        ■   Mürren: Enjoy the charming Alpine village of Mürren at the
                                                                            foot of the Schilthorn. The car-free resort offers a relaxing
                                                                            atmosphere to unwind on one of its sunny terraces above
                                                                            the Lauterbrunnen Valley.

                                                                        Schilthorn Cableway Ltd.
                                                                        +41 33 826 00 07
                                                                        info@schilthorn.ch
Schilthorn - Piz Gloria, Bernese Oberland                               www.schilthorn.ch

                                                                                        Destinations. Switzerland Yodel.              17
Interlaken.
Pure Switzerland                                                          Highlights
Interlaken is situated in the heart of Switzerland between the lakes of
                                                                          ■   Interlaken is famous far beyond the country's borders as
                                                                              the No 1 destination for adventure sports in Europe.
Thun and Brienz and below the world-famous mountain trio "Eiger,
                                                                          ■   Splendid castles set in beautiful parkland are character-
Mönch & Jungfrau". The small town is the touristic center of the re-          istic of the Lake Thun region.
gion and a meeting place for guests from all over the world.              ■   Brienz: The romantic waterfront village is world renowned
                                                                              for its wood carving.
                                                                          ■   The Ballenberg Open-Air Museum awards an insight into
                                                                              the rich cultural heritage of Switzerland.
                                                                          ■   The Brienz Rothorn Railway: Switzerland's only daily
                                                                              steam rack railway - offers a unique experience with
                                                                              breathtaking views on the turquoise Lake Brienz and
                                                                              snow-covered mountains.

                                                                          Interlaken Tourism
                                                                          +41 33 826 53 00
                                                                          mail@interlakentourism.ch
View of Interlaken from Harder Kulm, Bernese Oberland                     www.interlaken.ch

Jungfrau Railways.
Jungfraujoch – Top of Europe
This Alpine wonderland of ice, snow and rock is
open all year round. On the Sphinx terrace the
great 360° views overlooking the Aletsch Glacier in
the UNESCO World Heritage are stunning. The
train runs up to Europe's highest railway station at
11,330 ft / 3,450 m altitude.

Highlights
■   Coming on December 12, 2020: The Eiger Express -
    From the Grindelwald terminal to the Eiger Glacier sta-
    tion in just 15 minutes. The Eiger Express reduces the
    travelling time to Jungfraujoch – Top of Europe by 45
    minutes.
■   Harder Kulm – Top of Interlaken: The journey takes 10                                           Jungfrau Railways, Bernese Oberland
    minutes by funicular. The restaurant looks like a small
    castle and is open evenings from April until November.
■   Mt. First – Top of Adventure: Adrenaline rush and speed
    thrills are guaranteed on the First Flyer, First Glider,
    Mountain Cart, Scooter Bike and on the First Cliff Walk.
■   Schynige Platte – Top of Swiss Tradition: Up to a popular
    hiking region with unparalleled views of the Eiger, Mönch             Jungfrau Railways
    & Jungfrau, as well as Lake Thun and Lake Brienz, with                +41 33 828 71 11
    the nostalgic cogwheel railway operating since 1893.                  sales@jungfrau.ch
                                                                          www.jungfrau.ch

18         Switzerland Yodel. Destinations.
Gstaad.
Come up, slow down                                                            Highlights
Nestled in the mountains of the Bernese Oberland, this village is ac-
                                                                              ■   Six completely different five-star hotels, of which five are
                                                                                  even five-star superior.
cessible by the popular Golden Pass panoramic train. Gstaad enjoys
                                                                              ■   Officially certified wellbeing destination with unspoiled
a high level of prestige and international renown. In spite of this, it has       nature and diverse spa facilities.
kept its charm and authentic traditions. Or as acting legend Julie An-        ■   Wide range of cultural and sports events, for example
drews once said: "Gstaad is the last paradise in a crazy world".                  the Gstaad Menuhin Festival - a classical music festival
                                                                                  founded by violinist Yehudi Menuhin that's held annually
                                                                                  in summer.
                                                                              ■   Glacier 3000: Mountain peak with snow year-round and
                                                                                  "Peak Walk by Tissot", connecting two mountain peaks
                                                                                  (only a 20-minute drive from Gstaad).
                                                                              ■   Fondueland Gstaad: Rent a backpack with all the nee-
                                                                                  ded equipment to enjoy a delicious cheese fondue sur-
                                                                                  rounded by a magnificent view.

                                                                              Gstaad Saanenland Tourism
                                                                              +41 33 748 81 81
Gstaad, Bernese Oberland                                                      info@gstaad.ch
                                                                              www.gstaad.ch

Liechtenstein.
Principality of Liechtenstein
Located in the heart of Europe, between Switzer-
land and Austria, Liechtenstein's 60 mi² / 155 km²
are well worth discovering. Liechtenstein is the
sixth smallest country in the world. The principality
is a constitutional hereditary monarchy on a
parliamentary and democratic basis. The head of
state is H.S.H. Hans Adam ll. Pure nature, fantastic
hiking trails, impressive architecture as well as fine
works of art and fascinating museums are waiting
to be discovered.

                                                                                                                      Castle Vaduz in summer
Highlights
■   The Liechtenstein-Trail: Discover one country in 6 days
    with our new LIStory-App.
■   Enjoy princely moments at the Princely Winery and have
    a virtual visit at castle Vaduz in our new theater.
■   Discover the capital Vaduz with 5 museums side by side.
                                                                              Liechtenstein Marketing
■   Citytrain Vaduz: 35-min sightseeing tour around Vaduz.
                                                                              +423 239 63 63
■   Visit the falconry Galina and meet the fantastic birds of                 info@liechtenstein.li
    prey including a golden eagle.                                            www.tourismus.li

                                                                                             Destinations. Switzerland Yodel.            19
St. Moritz.
Extravagant luxury lifestyle
St. Moritz is thoroughly cosmopolitan. The Alpine
resort’s blend of glamour, sport and pristine nature
outshines even the world’s greatest cities. Breath-
taking landscapes meet culinary extravagance,
highclass events, luxury and design to create a
exclusive lifestyle that you only find in St. Moritz.

Highlights
■   Sleep and Ski: Book this offer and get your ski pass di-
    rectly from your host from CHF 45 per person per day.
■   Summer special “Mountain railways included”: Stay
    more than one night at any of more than 100 participa-
    ting hotels and enjoy free mountain railway transport.
                                                                                               El Paradiso Restaurant and Club, St. Moritz
■   Water sports in the mountains: The lakes of the Engadin
    provide the magnificent setting for a whole world of wa-
    ter sports – from kitesurfing and windsurfing to SUP and
    sailing regattas.
■   Glacier Express Deluxe: Experience rail travel between
    St. Moritz and Zermatt at its most luxurious in the new
    premium-class carriages on the Glacier Express with a                  Engadin St. Moritz Tourism Ltd.
    guaranteed 360° window seat.                                           +41 81 830 08 17
                                                                           massimo.boni@stmoritz.com
                                                                           www.stmoritz.com

Lake Geneva & Matterhorn Region.
Where the Lake meets the Alps                                              Highlights
Not to be missed are Geneva's famous fountain, the Jet d'Eau, and          ■   Chillon Castle and Chaplin's World: Two historic land-
                                                                               marks close to the Swiss Riviera resort, Montreux.
the UNESCO World Heritage sites like the terraced vineyards of
                                                                           ■   The Olympic Museum in Lausanne.
Lavaux and the Great Aletsch Glacier. With the highest density of Mi-
                                                                           ■   Old Town of Geneva: Art galleries, antique dealers, bou-
chelin-star restaurants in Switzerland, the destination's local fare and       tiques and bistros enlighten the alleys of the Old Town.
unrivaled wines reward the senses. The French-speaking part of             ■   The Palais des Nations: Symbol of Geneva, capital of
Switzerland simply is a must-see!                                              peace. Built between 1929 and 1936, the Palais des
                                                                               Nations houses the European headquarters of the UN
                                                                               and is the largest UN center after New York.
                                                                           ■   From Aletsch Arena to Zermatt, via Leukerbad, Verbier
                                                                               and Région Dents du Midi, one can enjoy endless fun in
                                                                               the Alps - in summer and winter.
                                                                           ■   Barryland: The museum of the famous St Bernard dogs
                                                                               in Martigny.

                                                                           Lake Geneva & Matterhorn Region
                                                                           info@lgmr.ch
                                                                           www.lgmr.ch
                                                                           www.lake-geneva-region.ch
    © Maude Rion
                                                                           www.geneve.com
Lavaux, a UNESCO World Heritage Site                                       www.matterhornregion.ch

20         Switzerland Yodel. Destinations.
Ticino Region.
Lugano, Ascona-Locarno, Bellinzona                                                                        Highlights
Ticino is in the south of Switzerland. Here the climate is mild, people
                                                                                                          ■   Ticino Ticket: Enjoy free public transportation in the
                                                                                                              whole region.
sing in Italian, eat well and embrace the sunny side of life. Visitors can
                                                                                                          ■   Three Castles of Bellinzona: An impressive UNESCO
admire a great diversity: picturesque lakes, charming towns full of mu-                                       World Heritage Site.
sic, unspoiled valleys, and an extensive network of magnificent walk-                                     ■   Valle Verzasca: An emerald-green river winds its way
ing trails.                                                                                                   through the wild valley past historic villages.
                                                                                                          ■   White Merlot: A must try! Nowhere else in the world will
                                                                                                              you find it.
                                                                                                          ■   Become a chef and learn how to make a real risotto,
                                                                                                              with our "Cruise and cook" class.

                                                                                                          Ticino Tourism
                                                                                                          +41 91 825 70 56
                                                                                                          trade@ticino.ch
Ascona, Lake Maggiore, Ticino                                                                             www.ticino.ch
                                                                                                          www.ticino.ch/trade

                                                                                                                         9 DAYS • 11 MEALS

       MORE AMAZING                                                                                                        ALPINE LAKES & SCENIC TRAINS

       MORE MEMORABLE
                                                                                                                         Highlights: Lucerne, GoldenPass Train, Zermatt,
                                                                                                                          Bernina Pass Train, Ferry Ride on Lake Como.

                                                                                                                         10 DAYS • 12 MEALS

                                                                                                                               DISCOVER SWITZERLAND,
                                                                                                                                  AUSTRIA & BAVARIA
                                                                                                                         Highlights: Bern, GoldenPass Panoramic Train,
                                                                                                                        Austrian Alps, Mirabell Gardens, Oberammergau.

                                                                                                                         10 DAYS • 12 MEALS               SMALL
                                                                                                                                                          GROUP
                                                                                                                                                          TRAVEL

                    To book your next Swiss adventure,
                        call Collette at 800.528.0351.                                                                    SWITZERLAND: HIDDEN TRAILS &
                                                                                                                                MAJESTIC PEAKS
                                           COLLETTE.COM                                                                     Highlights: Swiss Travel Pass, Neuchatel,
                                                                                                                           Chocolate Workshop, Lake Geneva, Lavaux’s
                        CST No. 2006766-20, UBI No. 601-220-855, Fla. Seller of Travel Reg. No. ST35613
                                                                                                                                      Terraced Vineyards.

                                                                                                                         Destinations. Switzerland Yodel.                  21
Good to know.
North American's travel prefer-                          Climate
ences in Switzerland                                     ■   January to February the daytime temperature
■   Typically preferred destinations: Zurich, Lucerne,       range is -2 to 7 degrees C (28 to 45 degrees F)
    Geneva, Basel and Zermatt.                           ■   July to August the range is 18 to 28 degrees C
■   Most relevant interests: nature, mountains and           (65 to 82 degrees F).
    historic & cultural experiences.                     ■   In spring and fall the daytime temperature range
■   Popular travel months: June, July and Septem-            is 8 to 15 degrees C (46° to 59° degrees F).
    ber. The main travel season is summer with a         ■   Depending on the altitude the temperature range
    share of 66%. But the data over the last five            may vary.
    years show that Switzerland is becoming in-
    creasingly important as a winter destination.            Public holidays 2020
                                                             New Year                 January 1
Other valuable information                                   Good Friday              April 10
                                                             Easter Monday            April 13
■   Currency: The Swiss Franc (CHF). Merchants               Ascension Day            May 21
                                                             Whit Monday              June 1
    may accept Euros (EUR) but are not obliged to
                                                             National Day             August 1
    do so.                                                   Christmas Day            December 25
■   Time: Central European Time Zone (CET), 1 hour           Boxing Day               December 26
    ahead of Greenwich Mean Time (GMT+1).
                                                             Regional and local holidays, such as January 2, May 1
■   Languages: Switzerland has four national lan-            (Labor Day), June 11 (Corpus Christi), are observed in
    guages: German, French, Italian and Romansh.             many parts of the country.
    English is widely spoken.

22        Switzerland Yodel. Good to know.
The Grand Tour of Switzerland.
The No.1 road trip of the Alps                                  Cruise along the world's first road trip for
                                                                electric vehicles: 300 charging stations along the
This road trip combines 1,000 mi / 1,600 km of                  Grand Tour will guarantee effortless and clean driv-
pure joy, four language regions, five Alpine passes,            ing fun. The stations are ideally located at hotels,
12 UNESCO World Heritage Sites as well as 22                    restaurants and various landmarks.
lakes. Visit the best of Switzerland and its hidden             MySwitzerland.com/e-grandtour
gems on one single route. We recommend at least
three days to enjoy parts of it and around 10 days              A virtual tour through Switzerland.
for the whole tour.                                             Discover an interactive Grand Tour of Switzerland
Offers: MySwitzerland.com/agent                                 online and get a feel for the drive on your screen.
                                                                The web tour ramps up the excitement for the real
                                                                Grand Tour of Switzerland tenfold.
995 reasons to discover                                         grandtour.MySwitzerland.com

Switzerland on the Grand Tour
                                                                The hotels along the Grand Tour of Switzerland
                                                                cater to everyone's taste and are located in all four
■   Sensational curves: Five Alpine passes soaring above
                                                                language regions.
    6,500 ft / 2,000 m
■   Freshwater heaven: 22 lakes bigger than 0.2 m2 /            MySwitzerland.com/grandtourhotels
    0.5 km2
■   Outstanding highlights: 12 UNESCO World Heritage
    Properties and two Biosphere Reserves
■   Multicultural encounters: four national languages, count-
    less dialects                                               Mt. Säntis, Appenzell
■   Perfect signposting: 650 official Grand Tour signs
■   The world's first electric road trip: 300 charging points
    for electric vehicles

For more information:
MySwitzerland.com/grandtour

Grand Tour of Switzerland with
Spotify

Hop in, start the engine, drive off and pump up the
music. Each stage of the Grand Tour of Switzerland
has its own Spotify playlist, ensuring you’ve always
got the perfect road trip sounds for each leg of your
trip and that your journey is an unforgettable one.

    Profile of the Grand Tour
    Length: 1,000 mi / 1,600 km plus starting stage
    Highest point: Furka Pass, 8,000 ft / 2,400 m
    Lowest point: Lake Maggiore, 630 ft / 190 m
    Alpine passes: 5 passes over 6,500 ft / 2,000 m
    Lakes along the route: 22 lakes bigger than 0.2 m2 /
    0.5 km2
    UNESCO: 12 World Heritage Properties and two
    biospheres

                                                                                        Grand Tour of Switzerland. Switzerland Yodel.   23
Discover Switzerland:                                                                                                                                                                                       Amsterdam
                                                                                                                                                                                                             ~ 4 hrs
Top three itineraries.                                                                                                                             Paris
                                                                                                                                                  ~ 3 hrs
                                                           Schaffhausen

                                              Basel             Zürich                                                                                                                                                                                    Germa
                                                                                  Appenzell
                             Biel
                                                         Lucerne
               Neuchâtel               Bern
                                                                                           Chur       Davos
                         Freiburg
                                                      Brienz
                                      Thun
                                                                     Andermatt
                                                        Interlaken
              Lausanne                                                                                                                                                                                                                   Liestal
                                    Gstaad
                                                                                                  St. Moritz                                                                                                                    irs                                         A

                                                                                                                                                                                                                         B
                         Montreux
Genève
                                                 Brig                                                                                                                                                       Delémont
                                                                         Ascona
                                                                                    Bellinzona
                                       Zermatt

                                                                                                                                                          s                                                         Solothurn
                                                                                                                                                        ub

                                                                                                                                                  Do
                                                                                                                                                 Le
                                                                                                                                                                                                      Aare
— 3-day tour                                                                                                                         La Chaux-
                                                                                                                                     de-Fonds
From Lucerne via Interlaken to Zermatt: the journey                                                      France

                                                                                                                                                                                             e
                                                                                                                                                                                          rse
                                                                                                                                                                                      le
                                                                                                                                                                                          e
                                                                                                                                                         Neuchâtel                   Bi
begins at Lake Lucerne and takes you across the
Jungfrau Region to the Matterhorn.                                                                                                                              t   el
                                                                                                                                                                                                         A ar
                                                                                                                                                                                                                e

                                                                                                                                                             hâ
                                                                                                                                                        uc
                                                                                                                                                      Ne
— 5-day tour                                                                                                                                 c
                                                                                                                                                 de
                                                                                                                                           La                                                                                                               Em
From West to East: starting at Lake Geneva, the                                                                                                                                                                                                                  me

                                                                                                                                                         e
                                                                                                  Paris                                                                                       Fribourg                                    Thun

                                                                                                                                                      oy
tour leads via the Jungfrau Region and the Matter-                                                                                    Yverdon

                                                                                                                                                  Br
                                                                                                 ~ 3 hrs                              les Bains

                                                                                                                                                 La
horn to St. Moritz and ends in sunny Ticino.                                                                                                                                                                                               Th
                                                                                                                                                                                                                                                un                         Br
                                                                                                                                                                                                                                                                             ien
                                                                                                                                                                                      Schwarzsee                           S im m e                  er
                                                                                                                                                                                                                                                          s ee           Interla

— 10-day tour                                                                                                     rb
                                                                                                                       e                                                                                                                                    Wengen
                                                                                                               L'O                                                                                                     3

                                                                                                                                                                              e
See all the famous sites, including some secret tips:

                                                                                                                                                                            Sari n
                                                                                                                                                                         La
discover diverse landscapes and several cities on                                                                                                                                                                   Adelboden

this comprehensive Switzerland tour.                                                                                                              Montreux                                                             Lenk
                                                                                                                                  Léman                                                              Gstaad
                                                                                                                             L ac                                        7
                                                                                                                                                                                                                                      Leukerbad
                                                                                                                                                                                                                Crans-
                                                                                                                                                                                                                Montana

                                                                                                                                                                                                                                                                 Vispa
                                                                                                                                                                                                   Sion                 Rh
                                                                                                                                                                                                                          ôn
                                                                                                                                                                                                                            e
                                                                                                                                                                                                                     Le

                                                                                                                                         Champéry                                              Haute Nendaz
                                                                                                                                                                                                                                                                           Sa
                                                                                                                                                                                                 Verbier

                                                                                                                                                                                                                                                           Zermatt

                                                                                                                           Milano
                                                                                                                           ~ 4 hrs                                                   Grand-St-Bernard

The top Premium Panoramic Trains and scenic routes
 1       Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz
 2       Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano-Lugano is by bus, operated only in summer
 3       GoldenPass Line: Montreux–Zweisimmen–Interlaken
 4       Gotthard Panorama Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano
 5       Voralpen Express: Lucerne–Rapperswil–St. Gallen
 6       Palm Express: St. Moritz–Maloja Pass–Chiavenna–Lugano (by bus)
 7       Chocolate and Cheese trains: roundtrip excursions

24          Switzerland Yodel. Map.
Frankfurt                                                                                                       Munich
                                                                                           ~ 4 hrs                                                                                                        ~ 4 hrs

                         Germany
                                                                                             Schaffhausen
                                                                                                                                                                                                                                                                     Vienna
                                                                                                                                                                                            B o
                                                                                                                                                                                                de                                                                   ~ 8 hrs
                                                                                                                                                                                                   n
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                                                                                                                                                                                                                          Grand Tour of Switzerland (by car)
                                                                                                                                                                                                                          Grand Train Tour of Switzerland
                                                                                                                                                        Milano/Como
                                                                                                                                                            ~ 1 hr

                                                                                                                                                                                                              The Grand Tour is signposted in a
                                                                                                                                                                                                              clockwise direction.

                                                                                                                                                                                                                                                                                                   Map. Switzerland Yodel.   25
The Grand Train Tour of Switzerland.

Glacier Express in Central Switzerland

The Grand Train Tour of Switzerland combines all premium panoramic lines into one
unique route. Spanning a total of 795 miles (1,280 kilometers), the highlights of Swiss
trains can be experienced throughout the year. Travelers can start at any given point
along the route – there is no prescribed direction or duration. Best of all: The tour can be
experienced with one single ticket, the Swiss Travel Pass.

Mountain excursions.
A journey through Switzerland without a mountain excursion? Unthink-
able! A great number of mountain excursions can be comfortably com-
bined with the Grand Train Tour of Switzerland. Not only that – on most
routes, holders of a Swiss Travel System ticket pay only half price. On
Mt. Rigi, Mt. Stanserhorn, Stoos and Klewenalp, Swiss Travel
Pass holders even travel free of charge.

                                                          Theme trains.
                                                          Take the Cheese train (seasonal in winter), a truly singular day trip
                                                          from Montreux or Zweisimmen to Château-d'Oex, and enjoy a delici-
                                                          ous cheese fondue. Or take the Chocolate train (seasonal in sum-
                                                          mer): This day excursion starts on the GoldenPass Line, connects with
                                                          the Gruyère region and ends with chocolate tasting at the Cailler-Nest-
                                                          lé chocolate factory.
                                                          Kambly round trip (all year): A scenic train ride that connects Bern,
                                                          Lucerne and Interlaken with a visit to the Kambly Experience, a show
                                                          confectionary, where secrets of the art of pastry making are revealed.

26       Switzerland Yodel. Grand Train Tour of Switzerland.
Glacier Express – Excellence Class.
The most sought-after seats in
Switzerland
A panoramic trip through the Swiss Alps aboard the
Glacier Express is now even more spectacular. The
new Excellence Class sets standards that are as
high as the mountains along the legendary route.

Highlights
■   Lounge window seating and a superb panoramic view
    guaranteed.
■   Personal concierge service during the trip.
■   Exclusive Excellence Class Bar for an aperitif or a drink.
                                                                                                                     Excellence Class
■   Seasonal five-course menu with regional products and
    accompanying wines.
■   Full day catering concept.
■   Welcome desk and check in at the platform.
■   Tablet for personal use with travel information.
■   Luggage transport in dedicated, lockable storage area.              Glacier Express
■   The Excellence Class is operated all year round:                    +41 81 288 65 25
    - St. Moritz dep 9:15 am / Zermatt arr 5:10 pm                      info@glacierexpress.ch
    - Zermatt dep 8:52 am / St. Moritz arr 4:38 pm                      www.glacierexpress.ch/en

Discover the Voralpen-Express.
The most attractive way of traveling                                    Highlights
                                                                            View of Mt. Rigi, Mt. Pilatus and the Mythen mountains
between Central and Eastern Switzerland
                                                                        ■

                                                                        ■   Moors of Rothenthurm
Hop on and discover the Alpine foothills by rail on this unique pano-   ■   Seedamm causeway between Pfäffikon and Rapperswil
ramic journey along mountains and lakes. Since December 2019 our        ■   Rapperswil, known as "Town of the Roses"
guests enjoy the scenery in the brand new Voralpen-Express.             ■   The rolling hills of Toggenburg
                                                                        ■   The breathtaking 300 ft / 91 m high Sitter Viaduct
Voralpen-Express near Lake Zurich
                                                                        ■   St.Gallen with its Abbey Precinct, a UNESCO World
                                                                            Heritage Site

                                                                        Voralpen-Express
                                                                        +41 58 580 70 70
                                                                        info@voralpen-express.ch
                                                                        www.voralpen-express.ch/en

                                                                                       Scenic trains. Switzerland Yodel.         27
Swiss hospitality.

                                                                                      VICTORA-JUNGFRAU Grand Hotel & Spa, Interlaken

Renowned for their fine hospitality, the Swiss have been looking after guests for centu-
ries and know how to cater to every taste. You'll find hotels recommended by Switzer-
land Tourism in different star categories in each of the following hotel groups.
Find the perfect hotels for your clients on pages 29-41 and MySwitzerland.com/besthotels

Design & Lifestyle Hotels                                Spa & Vitality Hotels
Every Design & Lifestyle Hotel is unique: all the ho-    Whether you are looking for a sensuous spa, mystic
tels focus on the aesthetics, interior design and ser-   bathing temple or medicinal herb garden, Switzer-
vice quality.                                            land's Spa & Vitality Hotels offer a bit of heaven on
                                                         earth.

Swiss Bike Hotels
Whether you prefer street cycling, mountain biking       Swiss Deluxe Hotels
or leisure riding, most hosts are themselves cycling     Timeless elegance, a natural grandeur and state-
enthusiasts and offer top-notch service.                 of-the-art comfort in a luxurious setting: the Swiss
                                                         Deluxe Hotels have always formed the pinnacle
                                                         of the hotel industry.
Swiss Historic Hotels
Immerse yourself in history and the ambiance of
times gone by – in a late baroque guesthouse or a        Swiss Family Hotels
Grand Hotel from the Belle Époque.                       From campsites and youth hostels to chalets and
                                                         five-star hotels – all are geared towards families’
                                                         needs. Children can be children here, and parents
Typically Swiss Hotels
                                                         can find time for themselves for a change.
From chic modern hideaways in city centers to
historic palace hotels on lakeshores. Each hotel
offers an experience that is typically Swiss.

28      Switzerland Yodel. Swiss hospitality.
46 Hotels for you.
We proudly present a selection of 46 hotels throughout Switzerland.

                                                                                                       23
                                                                          31

                                                                    17
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                                     3
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                                                 19         4
                                                                                                  27
                                          22          10        8              1                                            20
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                                           14                                                                     6        24    5
               12    13
                                                11                                                                    21
                                9

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       7
                           18                        26

                                                      30                                     16

 1
     The Chedi Andermatt Ä Andermatt
                                                The CHEDI Andermatt combines tradi-
                                                tional Alpine chalet-style on the outside
                                                and modern Asian flair inside. 206 fire-
                                                places make sure that the entire hotel
                                                has a cozy feel to it. In the open atelier                     Design & Lifestyle Hotels
                                                kitchen of "The Restaurant", the chefs                         info@chediandermatt.com
                                                work their culinary artistry.                                  +41 41 888 74 88
                                                                                                               www.thechediandermatt.com

 1
      Radisson Blu Hotel Reussen À Andermatt
The Radisson Blu Hotel Reussen in
Andermatt is an ideal basecamp in the
heart of the Swiss Alps. This hotel
offers spectacular views of the sur-
rounding Alpine peaks in a rich natural          info.andermatt@radissonblu.com
environment with all the charm of a              +41 41 888 11 11
modern Swiss chalet.                             www.radissonblu.com

                                                                                                            Swiss hospitality. Switzerland Yodel.   29
2
     Valsana Hotels & Appartments À Arosa
                                            The Valsana Hotels & Appartments lies
                                            in the heart of Arosa. It's a sustainable
                                            hotel concept that combines modern
                                            elements with retro chic. The 40 rooms
                                            offer stunning views and nine apart-        Swiss Bike Hotels
                                            ments for families or small groups offer    info@valsana.ch
                                            full hotel service.                         +41 81 378 63 63
                                                                                        www.valsana.ch

 3
     Hotel Bellevue Palace Ä Bern
The official guesthouse of the Swiss
Confederation has been a place of living
history for 150 years. It is the only
Grand Hotel in the heart of the Capital.
Its magnificent lounges, superb views of     Swiss Deluxe Hotels
the Bernese Alps – always a “belle vue”      info@bellevue-palace.ch
– and heartfelt hospitality make the lux-    +41 31 320 45 45
ury hotel unique.                            www.bellevue-palace.ch

 3
     Hotel Schweizerhof Bern & Spa Ä Bern
                                            The mixture of historical grandeur and
                                            contemporary design makes the
                                            Schweizerhof in the heart of the capital
                                            an exclusive work of art with a 360-
                                            degree panoramic terrace and spa.           Swiss Deluxe Hotels
                                                                                        +41 31 326 80 80
                                                                                        info@schweizerhof-bern.ch
                                                                                        www.schweizerhof-bern.ch

 4
     Grandhotel Giessbach Õ Brienz
This enchanting hotel residence in the
typical Belle Epoque style is perched
high above Lake Brienz. The oldest
funicular railway in Europe takes you
from the boat landing to an oasis of         Typically Swiss Hotels
tranquillity and romance.                    grandhotel@giessbach.ch
                                             +41 33 952 25 25
                                             www.giessbach.ch

30      Switzerland Yodel. Swiss hospitality.
5
         Cresta Palace Hotel À Celerina
                                                  This spacious Art Nouveau hotel pre-
                                                  served its classic style. It houses two
                                                  restaurants, an outdoor activity center
                                                  "Staziun da Basa" and the spa "Vita
                                                  Pura" that offers a wide range of mas-       Swiss Bike Hotels
                                                  sages, treatments and lessons – relax-       mail@crestapalace.ch
                                                  ing wellness and fitness moments are         +41 81 836 56 56
                                                  guaranteed.                                  www.crestapalace.ch

 6
         Hotel Giardino Mountain Ä Champfèr - St. Moritz
Pleasant luxury combined with absolute
freshness. Hotel Giardino Mountain is
both, a modern five-star design hotel
and a luxurious mountain resort in one.
It's a perfect base to explore and                 Swiss Bike Hotels
discover the Engadin valley.                       welcome@giardino-mountain.ch
                                                   +41 81 836 63 00
                                                   www.giardinohotels.ch/st-moritz

 7
         Le Richemond                    Ä
                                                Geneva
                                                    10 Day Escorted
                                                 Le Richemond                 Tour of
                                                              is an historic property
               More of the World for Less

                                                     Switzerland
                                                  dating back to 1875, located near
                                                  Geneva's Jet d'Eau. It is often the hotel
                 www.gate1travel.com              of choice by famous international
                                                      Visit
                                                  guests  whenLucerne,
                                                                 they stay in Geneva,
                                                                              Geneva.     Zermatt, Lugano &               more!
                                                  Awarded consistently a five star rating    Swiss Deluxe Hotels
                                                  by Forbes Travel Guide sinceSpecial
                                                                                 2018, Features:
                                                                                             info@lerichemond.com
          Chillon Castle                                                         • Lucerne
                                                  guests can rest assured to receive indi-  Lion
                                                                                             +41 22Monument
                                                                                                     715 70 00
                                                  vidual attention.              • Brienz Wood    Carving
                                                                                             www.lerichemond.com
                                                    • Berne City Tour
                                                    • Walking Tour of Gruyeres
                                                    • Visit to Chillon Castle
 8
         Belvedere Swiss Quality Hotel À Grindelwald• Scenic train ride on Glacier Express
         This is a beautifully situated traditional   from Zermatt to Andermatt
         four-star superior hotel. All rooms are    • Bellagio Excursion
         equipped with AC and a balcony with
         views of Mt. Eiger or Wetterhorn. With a
         pool and an outdoor jacuzzi, the family
                                                                                    Call 800-682-3333
                                                         Swiss Family Hotels & Lodgings
         run hotel is a dream for children and                                    or visit gate1travel.com
                                                         hotel@belvedere-grindelwald.ch
         parents alike.                                  +41 33 888 99 99
                           Book our 10 Day Classic Switzerland Tour
                                                         www.belvedere-grindelwald.ch

                      and save $400 per person with promo code STG400.

     2014 3 Switzerland Half Page Ad H.indd 1                                               Swiss hospitality. Switzerland 1/15/14      31
                                                                                                                           Yodel. 2:50 PM
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