Supporting Government QR Code check-in
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July 2021 Supporting Government QR Code check-in
Transition to Government QR Codes
– partnering with Government
Early on in the pandemic Working closely with
state Governments and
(Aug 2020), we rolled out relevant agencies across
a Woolworths QR Code all jurisdictions, Woolworths
Contact Tracing system started transitioning to
Government QR Codes
to support Government’s from mid December 2020.
contact tracing efforts.
This involved considerable
investment across
our business.
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Promoting
Compliance in store
We have made a significant Our marketing campaign aims to help
create awareness for all Australians on the
investment in store to promote requirement to check-in via a Government
customer check in and make QR Code. In only approximately 2 weeks,
it as easy as possible for them Woolworths has invested over $1.5M in
ATL and in store support.
to do so.
Above store – All Australians
• Press – Full Page Commercial.
• Street Presence – Out of home billboards
and bus shelters (3 week burst).
• Social Media – In feed and stories
(see below artwork).
• Radio – Strongly Encouraged and
Mandatory – designed to grab the
attention of listeners by starting the
advertisement with what sounds like
a roadie doing a sound check (ie; Check,
Check 1..2, Check, Check Q...R Code...
Check…. etc).
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Promoting
Compliance in store
Above store – Customers
• Catalogue – Full Page Commercial
& Banners.
• Everyday Rewards Customers – Push
notifications, pops up on a customers
phone to remind them to check-in.
• Woolworths Website – CEO Updates
encouraging customers to check in
each time they visit a store.
• Woolworths App Notification
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Kiosk and assisted check-in
– supporting all Australians
For customers that did not Listening to customer feedback around
privacy concerns, and to ensure contact
have a smartphone, access tracers have access to the required
to the required State/Territory check-in data in a timely manner,
App, or who required assistance, our Technology Solutions team have
been working to enable kiosk solutions
we followed Government across all jurisdictions on in-store devices.
guidelines and supplied paper Most States and Territories use different
check-in solutions. technical solutions, and building these
solutions has required considerable
investment. We have successfully launched
the kiosk solutions in QLD, VIC, NSW
and ACT. We anticipate a solution will
be finalised for all other jurisdictions by
the end of July.
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Health and Safety
Ambassadors
Woolworths invested in As each State/Territory transitions
to Mandatory QR Code check in,
Health and Safety Ambassadors we have reinstated our Health and Safety
for the first 14 days to assist Ambassadors roles at the front of the
with the move to mandatory store for 14 days to assist customers with
the transition. Our learnings from other
QR Code check ins. states has been that customer behaviour
generally changes within 2 weeks – for
those customers who want to check in.
We continue to experience a number of
customers who do not want to check in
or wear a mask, and this situation can
easily escalate.
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Promoting Compliance in store In store – Customers • Marketing Screens – Upon entering the store the customers will see the screen reminding them to check in. • Posters and Stands – Bollards to support QR Code posters & messaging supported by ‘what good looks like’ standards to be followed across all stores. • Bilingual Posters – communicating the mandatory check-in requirement in multiple languages depending on what is relevant for each store. • Instore Radio – On our customers’ shopping journey, in store radio will be played to remind customers if they haven’t already checked in using the multiple touch points in store. • Online – State targeted messages to remind customers to check-in. • Vest – For team members to wear at the front of store – reminding customers to check-in. • Register Notification – A final reminder for customers to check-in. 7
Promoting
Compliance in store
In store – Team
• Targeted Messaging – leveraging
everyday team tools, including wellbeing
applications (Sonder) and sign on App
(Work Jam).
• New Hardware in Team Areas – ensuring
QR Code posters & messaging are
displayed in key locations to remind team
to check-in, Supported by a “What good
looks like’ standard to be followed across
all stores.
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