STRATEGIC PLAN (Reviewed Jan 21) Developed by the Margaret River Hockey Club Committee
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Margaret River Hockey Club - August 2019 /20 V7.1
STRATEGIC PLAN
(Reviewed Jan 21)
Developed by the
Margaret River Hockey Club CommitteeMargaret River Hockey Club - August 2019 /20 V7.1
Contents
1. Introduction
2. Background
3. Vision
4. Mission
5. Values
6. Club Assets
7. Structure
8. Key Challenges and Opportunities
9. Values and Principles
10. Strategic Alignment
11. Key Priority Areas
12. Facilities
13. Membership
14. References
Appendix AMargaret River Hockey Club - August 2019 /20 V7.1
1. Introduction
This Strategic Plan document provides a framework for the continued growth of the Margaret River
Hockey Club (MRHC) for a four-year period (2018 – 2022). The Strategic Plan has also been in-
formed by a survey of members [1], (survey conducted August 2019). It has been further refined
by the Board and included a review and alignment with Hockey WA Strategic Initiatives (Draft) [2]
and the Shire of Augusta-Margaret River Community Plan (2018) [3].
Priority Areas of importance identified and to be delivered over the next four years include:
1. Facilities - ‘Bring hockey back to Margaret River’ enabling club training to be held in the
Shire instead of travelling to Busselton.
2. Membership – to increase the number of players in the Shire.
3. Player participation and development – develop opportunities and pathways within our
club for all players to improve their hockey skills.
4. Governance – to provide leadership through strong transparent governance and financial
sustainability.
5. Above the Line – increase club and regional awareness of the Above the Line program.
6. Volunteers - to provide an environment and culture that attracts and supports volunteers.
7. Communication – to raise awareness and improve communication within and around the
Margaret River Hockey Club.
2. Background – Margaret River Hockey
Hockey has been played in the Shire of Augusta-Margaret River since the area was first settled
under the Group Settlement Scheme in the 1930’s. Teams from Augusta, Karridale, Witchcliffe,
Rosa Brook, Bramley, Cowaramup and Margaret River regularly competed, travelling to neigh-
bouring Groups to compete and socialise.
The Shire has produced many national and international representative players over the years.
Aran Zalewski, current co-captain of the Australian National Team the Kookaburras started playing
on the grass in Margaret River.
In 2013 the Men’s and Women’s club combined, pooling their resources to encourage the growth
of hockey in the Shire. Since then the club has steadily increased its numbers, currently fielding
five junior teams and three senior teams in the Busselton competition. Since 2017, the club has
facilitated Hookin2Hockey, a program for pre-primary aged school children.Margaret River Hockey Club - August 2019 /20 V7.1 Hockey has always had a strong following in the region. In the 80’s and 90’s the Margaret River Hockey Association, affiliated to Hockey WA, hosted a junior competition with eleven teams on the Gloucester Park Western Oval. During this time the hockey and cricket clubs provided the labour to install sub-surface irrigation under the oval; and labour and funds to develop the Western Oval Pavilion. The popularity of hockey waned in the late 90’s with the introduction of football (soccer) to the re- gion, and the development of an Olympic standard synthetic turf by Busselton Hockey Association. During this time the Margaret River Men’s Hockey Club continued to be strong fielding a South West League team in the Bunbury competition (highest grade available in the South West region) and an A2 team in the Busselton competition. Both these teams trained on the synthetic surface in Busselton. The Margaret River Women’s Hockey Club team competed in the Busselton competi- tion, training indoor on the boards at the Margaret River Recreation Centre. But the junior competi- tion and local teams all but disappeared. In the mid to late 2000’s there was a renewed interest in junior hockey with the Margret River Men’s club supporting a Year 9-10 boys team in the Busselton competition. A few hockey parents supported the formation of the Cowaramup Moo Moo’s a Year 6-8 girls’ team who trained on the oval in Cowaramup and competed in the Busselton competition. Margaret River is a world renowned wine and surfing region, producing Chardonnay and Cabernet Sauvignon to rival the best in the world. It is also a stop on the World Surfing League calendar, with the Margaret River Pro held at The Point surf break each year. The region is also known for its natural beauty with Karri forests in the south, the Leeuwin Naturaliste Ridge and myriad of caves. 3. Vision • To make a lasting difference in the lives of our members and a social impact in our club and local community. As the club moto says, “Proud Past, Bright Future’. • To bring hockey back to the Margaret River region - providing a strong, inclusive and social club. 4. Mission • To provide a leadership group in the form of a committee that will ensure the operations of the MRHC remain efficient and cohesive. • To provide programs to develop our members hockey skills, fitness and knowledge. • To provide programs to develop our coaches. • To bring hockey back to Margaret River by building a training turf in Margaret River. Primarily as a home for Margaret River Hockey Club, but also for use within the community. • To foster the game of hockey at the highest level in a sportsmanlike manner within the Shire of Augusta Margaret River, the South West region and the State of Western Australia.
Margaret River Hockey Club - August 2019 /20 V7.1
• To teach our members to communicate with purpose on all occasions.
• To inspire resilience, leadership and creative, healthy mindsets through the development and
implementation of our Above the Line values program.
This will allow Margaret River Hockey to be seen as active in the Margaret River sporting commu-
nity. It will also provide better access for inclusion of community members to join the MRHC re-
gardless of socio economic and demographic influences.
5. Values
• Inclusiveness - Provide access to MRHC regardless of social demographic, race or disability.
• Respect - Align with the local Shire, Sport and Recreation Committee, Busselton Association,
Hockey WA and other government agencies to achieve common goals.
• Honour - The past and present custodians of the MRHC and their achievements.
• Trust - In the future growth and development of members.
• Leadership - understanding that the leaders of MRHC represent the MRHC as a whole and seek
to lead in a way that inspires fellowship.
6. Club Assets
Total Number of Members 156
Number of Committee Members 6 (plus a number of sub committees)
Number of Teams Junior - 5 (Year 3 - Year 12)
Senior - 3 (1 Mens, 1 Womens and 1 Masters)
Affiliated with State Body Yes - Hockey WA
Number of games per week 8
Club website https://www.margaretriverhockey.org.au/
Club Facebook Page https://www.facebook.com/margaretriverhockey/
Club Instagram Page Yes
Club Newsletter YesMargaret River Hockey Club - August 2019 /20 V7.1
7. Structure
Margaret River Hockey Club Inc. is an incorporated Association with a Board of Directors made up
of the following members:
• Club President (Chairperson)
• Vice President
• Secretary
• Treasurer
• General Member
• General Member
There are a number of sub-committees which report to the board:
• Coaches & Managers
• Fundraising and Sponsorship
• Website and social media
• Turf development
• Above the Line
• “Scarred for Life” Memorial Event
There are over 35 volunteers who regularly support the Margaret River Hockey Club, including the
board and sub-committee members, coaches and team managers: parents and community mem-
bers who donate their time to help with driving the bus to helping at fundraising events.
8. Key Challenges and Opportunities
The Margaret River Hockey Club has been stable across all levels of participants over the past
five years. However, the following have been identified as key challenges and opportunities for
Margaret River Hockey:
1. Travel to training Travelling to Busselton to train is a barrier for many players. The ability
to train in Margaret River would improve player participation.
2. Cost to Play The cost to play hockey can be a ‘perceived’ or a real barrier to participation –
particularly for juniors and families. Ensuring our sport offers value for money, the costs are
transparent and realistic, incentives and flexibility in membership options to participation is
essential to our long-term growth.Margaret River Hockey Club - August 2019 /20 V7.1
3. Maintaining a Volunteer Base Our volunteers are the backbone of our operation. There is
a need to identify the right people, provide adequate training in the right format and recog-
nise their contribution.
4. Financial Stability A planned approach is required to secure financial support from the
government (Federal, State and Local) and the private sector to ensure long term financial
viability.
5. Effective Communication There is a need to consolidate the communication strategies
that the Margaret River Hockey community use internally to their members and externally to
key stakeholders and the broader community. This would include local media, use of social
media platforms, our website and all forms of communication to our members.
6. Long Term Management of the Club A careful, planned and staged approach to the ongo-
ing facility development is required. It is imperative that an asset register and management
plan be developed and implemented.
9. Values & Principles
Margaret River Hockey Club have adopted an award winning mental health initiative to promote
healthy mindsets and culture within the club.
The “Above the Line” Initiative aims at bringing awareness to the way we communicate. By
building a framework for people to visualise. MRHC aims to give its members the power to com-
municate with purpose in all situations.
The values underpinning the “Above the Line” initiative are respect, honour, trust, inclusiveness
and leadership.
“Scarred for Life” - Charity Match
Following the sad loss of two players from the club (due to suicide), a memorial hockey match is
played and funds raised go towards a chosen local charity to support mental health.
It is hoped that this event will grow over time, and support the resources needed in this sector lo-
cally.Margaret River Hockey Club - August 2019 /20 V7.1
10. Strategic Alignment
At a strategic planning level Margaret River Hockey has identified and incorporated the following
important alignments with key stakeholders.
Strategic Direction Document Link Margaret River Hockey
Focus Areas
Hockey WA Pilllar 1 – Participation, People and ✓ Player Participation &
Culture: Hockey WA Strategic Ini- Pathways
1.1 Increase player, coach and official partici- tiative (DRAFT – May) [2] ✓ Volunteers
pation ✓ Coaches, Umpires and
Officials
1.2 Support and enable healthy, sustainable
clubs and Associations ✓ Leadership & Governance
✓ Communication & Promo-
1.4 Support growth through motivated, en- tion
gaged and empowered volunteers
✓ Leadership & Governance
1.6 Develop and Maintain an inclusive and
family orientated culture.
Pillar 4 – Governance & Sustainability
4.1 Secure financial stability for Hockey WA,
Clubs and Associations
4.4 Develop strong governance processes
within Hockey WA, Clubs and Associations
4.5 Ensure the effective use of technology for
Hockey WA, Clubs and Associations
Pillar 5 – Partnerships & Strategic Al-
liances
5.1 Maintain strong working relationships with
and maximise funding opportunities
5.5 Maximise the opportunities for participa-
tion growth, profile, image and brand from HA
activities.
Department Integrity and Values: embedding sport
of Local through participation, sportsmanship, team- SD6: Strategic Directions !Leadership & Governance
Govern- work, discipline and leadership. for the Sport and Recre- ✓ Volunteers
ment, Sport ation Industry (2016-2020)
& Cultural Commercialization: Public investment in [5] ✓ Facilities
industries sport & recreation organizations should factor
in their capacity to source commercial revenue ✓ Player Participation &
Pathways
Life Stage Participation: Expanding initia-
tives and adapting successful concepts to ✓ Volunteers
stimulate healthier and socially beneficial out- ✓ Coaches, Umpires and
comes for our community. Officials
Vital Volunteers: Volunteer-based programs
are a cost-effective approach to service deliv-
ery, making organized activities accessible,
well- run and inclusive.Margaret River Hockey Club - August 2019 /20 V7.1
Shire of Plans and club growth and the need for a ✓ Facilities
Augusta- training turf decided at the Sport and Recre-
Margaret ation Advisory Committee. Reports then re-
River viewed at AMR Shire Council level.
Shire of Goal 1: Valuing the Natural Environment
Augusta- • Reduce your energy consumption AMR Shire Community ✓ Facilities
Margaret Strategic Plan
River Goal 2: Welcoming and inclusive https://www.amrshire.wa.- ✓ Above the Line
communities gov.au/library/file/0Publi- ✓ Leadership & Governance
• Participate in programs for healthy living and cations/ ✓ Volunteers
attend community events Finance%20ISP%20An- ✓ Facilities
• Become a volunteer and help out a local nual/Community%20S- ✓ Above the Line
community group trategic%20Plan%202033
• Use Shire sporting and cultural facilities and _2015%20Review_Fi- ✓ Above the Line
amenities nal_Reduced.pdf [3]
• Learn more about Aboriginal and Torres ✓ Leadership & Governance
Strait Islander communities and culture ✓ Volunteers
• Welcome people from other cultures. ✓ Above the Line
Goal 5: Effective leadership and gover-
nance
• Get involved in local management commit-
tees and community engagement opportuni-
ties with the Shire
• Consult with Councillors on appropriate ad-
vocacy issues for the greater good
The South The South West Regional Blueprint (published http://www.swdc.wa.gov.au/ !Facilities
West. by by the commission in December 2014) has media/230871/sw%20blue- !Leadership & Governance
Develop- aspirational goals for Margaret River to be- print_final_web.pdf [6] !Volunteers
ment come one of the three Super Towns in the
Commis- South West Region. The town is set to grow to
sion a population of 11,000 by 2025 driven by key
elements of tourism assets. The SWRB’s
aspirational target for the town of Margaret
River is 20,000 by the year 2050.Margaret River Hockey Club - August 2019 /20 V7.1
11. Key Priority Areas
1 - 2 Years 5 - 10 Years 10 - 15 Years
Facilities - Consult with AMR Shire, Training turf utilised Regular training,
Busselton Hockey Assoc successfully by club events played on the
Plan and construct a and Hockey WA as well and local schools for synthetic turf.
synthetic training as local schools and re- hockey training.
Facility in Margaret gional community. Club
River confirmed the need to Summer social hockey
construct a training facili- games as well as 5-
ty in Margaret River to aside soccer games
service the region so that played.
MRHC can compete at all
age levels with full teams
in the Busselton Assoc.
competition.
Development and - Woodhouse Academy - An Academy Clinic - SWL Teams
Competition Clinics (1 FREE) ses- increase the (Free) ses- - Hosting carnivals in
sion for all players sions for all players Margaret River
- Maintain and increase - Plan a weekend
the amount of players training camp
- Mentor and develop - Invite Hockeyroos /
club coaching team Kookaburras etc.
Above the Line - Partnership with Inclu- - Develop program Scarred for Life event a
Program sion Solutions further with Inclusion major tournament and
- Program shared with Solutions and other fundraiser
all club members parties.
(Stage 1 rollout) - Rollout program to
other clubs
Governance Review Job Descriptions, Community based
Procedures, constitution board
and By-laws. Check as-
sets register. Update
regularly social media
Volunteers - Increase our regular - confirm our involve-
volunteer team group. ment of annual re-
gional events as club
fundraisers.Margaret River Hockey Club - August 2019 /20 V7.1
12. Facilities
Outcome Strategies Performance Indi- Who Re- By Priority $
(Actions) cators (Results) sponsible When
Contstruct a 1-2 years - - Club to raise 1/3 of - Land avail- 1-2 Yes $800k
Training facility in new facility to total construction able - Club years
Margaret River – enable growth costs. working in
of club, - Training space to be partnership
Half size training constructed. with AMR
turf at Gloucester - Club players in- Shire
Park crease
Note:
The facility will have lighting, seating, storage and fencing. The Bowling Club adjacent to the proposed turf
site could be shared use club room facility.
13. Membership
MRHC - 2019 3 - 5 years 5 - 15 years
Memberships Increase Junior and Senior South West League Teams (Men & Women)
5 Junior Teams Membership by 10% Enter carnivals including Country Week,
3 Senior Teams Encourage players from Augusta Bunbury Carnival and Perth Championships
Hook in2 Hockey and Karridale with own MRHC teams .
Increase participation from outer
Margaret River region.
Umpires Through membership growth Develop strong skills in our growing umpire
junior participation in increase participation in pool by participation in Hockey WA
Association green shirt Community umpire program to workshops funded partly by the MRHC.
program- Community Umpire enable more orange shirt umpires
program to be mentored and develop skills Have mentor from SW league come to assist
Seniors assisting in Senior club umpires to mentor with our coaching sessions and advise our
Association umpire duties Juniors to umpire training junior umpires.
where required matches on our training turf
introduce umpiring as part of
junior training.
Player development To provide further training clinics Attract players to our club due to our
Annual training clinic for all for all players to improve their training / coaching clinic opportunities as
players (sponsored therefore skills well as our fun social activities and
FREE for players) Assist players to attend community core values.
Association training clinics.
Using team bus or carpool.Margaret River Hockey Club - August 2019 /20 V7.1
Coaching Develop a multi coach system for Increase number of coaches by encouraging
Each coach is offered junior teams- where a group of 9-12 team members to consider coaching
coaching development coaches may assist to share skills 3-5’s or assist with Hook in2 Hockey
workshop. with the team for a season. program.
Encourage juniors to assist Subsidise Association coach Introduce registration discount for coaching
senior coaches during the development workshops. body. Aim for 2 -3 coaching clinics a year.
season to develop confidence
References:
[1] Survey - see separate document “Survey Results MRHC.pdf”
[2] Hockey WA Strategic Initiatives (Draft)
[3] Shire of Augusta-Margaret River Community Plan (2018)
https://www.amrshire.wa.gov.au/library/file/0Publications/Finance%20ISP%20Annual/Communi-
ty%20Strategic%20Plan%202033_2015%20Review_Final_Reduced.pdf
[4] Above the Line program - https://www.margaretriverhockey.org.au/above-the-line/
[5] SD6: Strategic Directions for the Sport and Recreation Industry (2016-2020) https://
www.dsr.wa.gov.au/about/plan-for-the-future/industry-strategic-plan
[6] The South West Regional Blueprint; http://www.swdc.wa.gov.au/media/230871/sw%20blueprint_fi-
nal_web.pdfYou can also read
