STRATEGIC PLAN 2018 2021 - EMPOWERING YOUTH FOR LIFE - St Kilda PCYC
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STRATEGIC PLAN
2018 - 2021
E M POW E RI N G YOUTH FOR LIFE.
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Message from our president
We are grateful for Olive Johnston, who,
opened her home to local at-risk youth.
Over the years, the services she offered local youth grew and adapted
to suit their changing needs. Her services to the community later became
what we now know as St Kilda PCYC. Throughout that time, her vision has
remained constant - to empower youth for life.
St Kilda PCYC is a vital community hub that works with people across
all ages and over the last few years we have seen some changes to our
operations as we have adapted to the changing regulatory and operating
environment that we work within.
In 2017, we started the conversation of change with our club members,
staff and community through our stakeholder survey. The results from
survey were used to inform a strategic analysis of our business, programs
and operating environment and we are proud to present our first-ever
Strategic Plan that sets out our roadmap for the next three years.
It has been over 70 years since Olive first opened her home as a hub for
youth and with your continued support, we hope to build on that legacy
of empowering youth while at the same time creating a vital community
hub that will continue to support all locals now and into the future.
Charlie McFadden
President
STRATEGIC PLAN 2018 - 2021 | Page 01.
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O i
un n
ri n g s
The St. Kilda Police and Citizens’ Youth
Club was founded in 1947 by, Mrs. Olive
Johnston, following the discovery of a few
Be g local youths stealing apricots from her
front garden.
It dawned on Mrs. Johnston that the Club moved from Church Hall to site was donated by a local butcher
if nothing was to be done, these Church Hall, even going as far as to for the sole use of the Club and
young men would go on to live use one of the prestigious meeting over the years it has been modified
very difficult lives and, as such, the rooms in the St. Kilda Town Hall. It and reorganised to cater for the
need for a charitable association wasn’t long before young women needs of this generation.
became apparent. With that, from the area began to attend as
Now the club can offer young
the first meeting of the then, St. well, which resulted in Mrs. Johnston
people a range of activities,
Kilda Boy’s Club, was held at her changing the club’s name to St.
including the best basketball hall
home on September 22, 1947. The Kilda Boys’ and Girls’ Club, in 1948.
around and a first-class boxing hall.
initial meeting was attended by 14
In 1956, following a period of unease,
youngsters who were all catered for Today the club continues to provide
the club called upon the local Police
with games, outdoor activities and outstanding programs, services
to help protect its future and, in so
even homemade supper. and activities to people of all ages,
doing, the club moved to its first
striving to empower the youth we
As news spread, numbers grew and permanent location on Frampton
work with and to give them the
space became scarce. No less than Street and took on a new identity;
opportunities they need to excel
three weeks later, her home could The St. Kilda Police and Citizens’ Youth
and develop their skills.
no longer support the fifty youths Club, as it’s known today.
she had managed to bring in and so
It was nineteen years later, in
1975, that PCYC relocated to 179
Inkerman Street in St. Kilda and it
remains there today. The original
Page 02. | STRATEGIC PLAN 2018 - 2021
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EMPOWERIN G YOUT H F OR LIF E.
Gym BIG IDEAS:
Social enterprise with a strong
business model and community
connection, empowering youth to
live lives that are healthy, happy and
reach their full potential.
Empowering youth - our mission
is to be a collaborative partner
How? Key Objectives
with government, community and St Kilda PCYC works with youth 1. A successful, thriving gym,
business recognised for excellence communities across the Port Phillip enhancing the health and
in youth development. We are open, and Stonnington municipalities. Our wellbeing of all users
inclusive and accessible. programs equip young people with 2. Inclusive programs for all ages,
valuable life-long skills. available across wide range of
PCYC provides movement,
> Mobile Activity Centre (MAC) – hours
recreational, sporting, cultural and
learning activities that support engages young people and runs 3. Youth programs that promote
young people. Monday, Wednesday & Saturday health and wellbeing,
empowering youth to reach their
We support all ages through our > Duke of Edinburgh Award
potential
gym, which is inclusive and open > Girls Group Program
4. Become a Youth Hub meeting
to the whole community offering > Koori Youth Bootcamp needs of youth in the community
classes to suit all ages and lifestyles.
> Witness the Fitness 5. Our people are the best they can
> School Holiday Programs be – skilled, friendly and leaders
> Wicked Schools Education in their roles
> EGGS Homework Club 6. Our club is inviting, optimistic
> Youth Boxing & Judo and attractive to members and
> Recording Studio for Youth Music connected to wider community.
Projects
> Tuesday Vibes
> Friday Night Activities.
Mobile Activity Centre (MAC)
STRATEGIC PLAN 2018 - 2021 | Page 03.
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Our People
> Inclusive Club Culture & Image
> Professional, Progressive
& Capable Staff
> Focus on Leadership & Succession
> Responsive to Members
Our Business
> Stable Reserves
> Affordable Fees
> Sustained Income Growth
> Facilities Fully Utilised
across Opening Hours
Our Programs
> Programs to Suit all in Local
Community
> Social, Healthy & Fun Activities
> Prioritise Disadvantaged Youth
> Processes to Maximise
Funding Grants
> Media & Marketing focus
across Stonnington,
Port Phillip & Glen Eira LGA
> Partnership Focus
> Support Skilled Volunteering
Page 04. | STRATEGIC PLAN 2018 - 2021
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Wwhe oare
THE TEAM Our Management
Our Board Team
Charlie McFadden Christine Fitzherbert
President General Manager
Dennis Edlin Chloe Dickson
Vice President Operations Manager
Christine Perkal Donny Pelsoczy
Treasurer Youth Manager
Dagmar Andersen Jacob Kernahan
Board Member Facilities Manager
& Youth Services Officer
Joy Hawkins
Board Member
CLUB MEMBERS - Approximately 600
Ramon Lopez
Board Member VOLUNTEERS - Our current team
of volunteers are crucial to ensuring
Pierre Te Angina we can provide the support our
Board Member community needs.
Callan Young PARTNERS - Include Salvation
Board Member Army Crisis Centre, Father Bob
Foundation, St Kilda & Windsor
Primary Schools, Oakwood School
Caulfield Campus, Port Melbourne
Primary School, Cities of Port Phillip
and Stonnington, Caulfield hospital
/ Alfred Health, Elwood Secondary
College, Victoria PCYC & PCYC NSW.
LONGSTANDING GRANT
PROVIDERS - include City of
Stonnington, City of Port Phillip,
RACV Community Foundation,
Duke of Edinburgh Award, Igniting
Change, Melbourne Street EATZ,
REA Group, Toyota Community
Grants, Department of Justice,
Rotary Club Albert Park.
Our Management Team
STRATEGIC PLAN 2018 - 2021 | Page 05.
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Ou r St Kilda PCYC is located in the St Kilda
Precinct of the City of Port Phillip. With
a long Club history in delivery of youth
programs, the St Kilda PCYC community
extends beyond this location.
St Kilda PCYC is both a gym and disadvantage and homelessness and uphold their continuing
delivers quality youth programs. - Housing affordability across the relationship to this land. 2016
This is our point of difference from IMAP area has relatively high rates Census recorded people who
commercial gym providers and of mortgage stress and lower rates identified as Aboriginal or TSI
other youth services. of rental stress in comparison to (320 in Port Phillip and 303 in
State average. In areas perceived Stonnington). Due to a range of
The focus of this Strategy is sound
to be affluent, young people services and culturally important
business growth, to support
without family support have fewer sites, the area is also an important
expanded youth programs.
safe housing and supported public meeting place for Indigenous
Achieved by developing programs
education facilities. people and St Kilda PCYC seeks
across demographics that are
to enhance these program
not the traditional market for a 5. First Peoples - St Kilda PCYC
activities and culturally competent
commercial gym. acknowledges the traditional
partnerships.
owners of the land of our Club,
The Community Profile projections
Yalukut Willam Clan of the Boon 6. Cultural Diversity – Port Phillip and
2016 – 2026 provide growth
Wurrung. We pay our respect Stonnington both have significant
opportunities for St Kilda PCYC, in
to their Elders, both past and populations born overseas (31.3 %
areas such as:
present. We acknowledge & 31.5%, respectively).
1. Population density - Inner
Melbourne Action Plan 2016-26
(IMAP) looks at the features of the
five inner Melbourne LGA, with
population density greater than 57
persons per hectare – community
and activity spaces are pivotal to
health and wellbeing.
2. Increased numbers of households,
with an increased proportion of
those households having fewer
occupants.
3. The demographic with greatest
growth being older than 65 years,
whilst young adults remain the 2016 - 2026 Port Phillip Stonnington Glen Eira
largest number within the local Number of dwellings 58,392 > 72,340 54,741 > 65, 086 60,464 > 69,363
population.
Household Size 1.95 < 1.94 2.15 < 2.13 2.53 < 2.47
4. A shift from funding agencies and
Age Structure > 2.8 % under age > 21 % under age > 4.1 % under age
moving into tailored individual
wellbeing packages for older and > 33.1% retirement age > 25.5% retirement age > 20% retirement age
people with disabilities opens an > 24.6% working age > 15.3% working age > 12.36% working age
opportunity for St Kilda PCYC
1
Rental Stress is defined as per the NATSEM (National Centre for Social and Economic Modelling)
to further develop Masters and model as households in the lowest 40% of incomes, who are paying more than 30% of their usual
accessible programs, a Youth gross weekly income on rent.
Page 06. | STRATEGIC PLAN 2018 - 2021
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EMPOWERIN G YOUT H F OR LIF E.
Ou r
a sound reputation in professional experiences. Ensuring St Kilda PCYC
delivery of quality programs and continues to provide a customer
mature partnerships with community experience that builds loyalty and
+
agencies. Fundraising within the long-term membership, will support
National PCYC network remains a sustainable growth. The hallmarks of
a m s
predominant income source and this customer experience are based
P rog r
therefore insulates from fitness on the people in our Club – staff
industry trends. There is a general who are engaged, professional and
trend towards direct donations and responsive remain a high priority.
to get in front of this trend, St Kilda In inner Melbourne, population
PCYC seeks to grow corporate pressures and smaller households
and community sponsorship, direct have created demand for fitness
donation and partnerships in delivery facilities with quality equipment
IINDUSTRY TYPE - we are
of programs. and ‘space to play’. St Kilda PCYC
predominantly a not-for-profit
is one of very few where the two
organization supporting the TRENDS - The fitness industry is
co-exist and this point of difference
disadvantaged within our community dynamic and subject to trends, as
is the basis of further marketing and
with a commercial gym operation consumers move through different
program development
underpinning these activities phases of life and seek fresh
STABILITY - With the fitness industry
is generally quite unstable and
> Fitness centre – weights, classes and a range of program ages,
subject to trends, St Kilda PCYC
> Basketball & boxing gym remains stable due to location and
> Youth programs based around activity, recreational programs, music business evolution. Areas with least
and supported learning stability arise in youth program and
> Accommodation for vulnerable youth accommodation, due to reduced
> Partnerships with community agencies in delivery of youth programs public investment and corresponding
Industry Category: Not-For-Profit Fitness Centre, with program focus focus on public-private partnerships
that is inclusive of groups that may be at risk of marginalization. and Corporate philanthropy.
INDUSTRY CHARACTERISTICS - In
the inner Melbourne area there are
two general models for the fitness
industry, either providing small
group/individual fitness classes or
high quality equipment focus that
is available across most or all of a
24 hour period. There is a consumer
demographic not as well served by
these models and that is the focus of
St Kilda PCYC business and program
growth across the life of the Strategic
Plan. St Kilda PCYC club members
value the bespoke club facilities and
inclusive community ‘feel’.
Many of the youth programs
are funded through successful
application for Grants, resulting from
Opposite page: Accommodation for vulnerable youth.
Above: Masters Class.
STRATEGIC PLAN 2018 - 2021 | Page 07.
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EMPO W E R I NG YOUT H F OR LIF E.
PILLARS AREA OF FOCUS PRIORITY GOALS SUCCESS MEASURE
Our People > Management capability > Management succession > Capability plan that includes
plan, including key succession planning,
> Develop leadership and management support focus of staff skills & key
skills of staff management functions
> Monthly 1-on-1 professional
> Strengthen volunteering. supervision to focus on > Regular volunteer
individual development that promotion and induction
supports Club growth to be scheduled.
> Structured volunteer
induction and support
program.
Our Business > Planning & Performance > Sponsorship & Fundraising > 15% revenue growth
to increase revenue Action Plan quarterly tracked quarterly
> Grow gym programs > Media & Marketing Plan > 15% return on facilities &
in a commercial sense membership
> Asset & Facilities staged
> Facilities maintained replacement program to be > Marketing Plan and signature
at a high standard developed events developed
> Rooming house > Ongoing occupation > Asset Register audited
accommodation at a high to ensure mortgage & annually, including
standard and residents maintenance are maintained Scheduled replacement
well supported.
> Partnership with support > Full tenancy with a youth
agencies to support young focus (>25 yo)
residents.
> Partnership/s to ensure case
management support.
Our Programs > Develop Partnerships that > Influence partnerships that > Schedule of Grants
grow business and lead to will be long standing and applications and key
Youth Hub address whole-of-person partnerships in place
wellbeing for youth
> Partnerships that > Externally recognised
contribute to Youth > Formalise partnerships excellence in youth services
Programs. to support sustainable delivery.
program delivery.
> Grow the Masters > Activate use of club facilities > Social and fitness classes for
Programs and programs across all opening hours a range of ages and physical
that support vulnerable ability in place
groups > Programs targeted to
maximise social inclusion > Plan for cafe/drop in space
> Develop events and
activities that enhance > Survey key agencies/groups > Tournaments and music
social inclusion. in aged care, young mums, events involving other Clubs.
health services.
Page 08. | STRATEGIC PLAN 2018 - 2021
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www.stkildapcyc.org
179 Inkerman Street, St.Kilda VIC 3182
Phone: (03) 9534 7584.
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