Statement of Activity 2014 - Quickborn Consulting LLC

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Statement of Activity 2014 - Quickborn Consulting LLC
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    Statement of Activity 2014
          Quickborn Consulting LLC
Statement of Activity 2014 - Quickborn Consulting LLC
TABLE OF CONTENTS

Table of contents ................................................................................................................... 2

Introduction .......................................................................................................................... 5

Word from the board............................................................................................................. 5

About the company ............................................................................................................... 6

   Vision and strategy ...................................................................................................................... 6

   Our commitments ........................................................................................................................ 7

   Our values .................................................................................................................................... 8

   Our Services ................................................................................................................................. 8

   Our Expertise ............................................................................................................................... 9

   Our methodology ....................................................................................................................... 10

   Project and Client Management ................................................................................................ 11

   Global presence ......................................................................................................................... 13

   Management.............................................................................................................................. 14

   History………………………………………………………………………………………………………………………………… 16

Events 2014 ......................................................................................................................... 18

   Quickborn updated its corporate visual identity ....................................................................... 18

   Quickborn announced new company vision and mission statement, values and slogan ......... 19

   Quickborn sponsored Oracle Retail Industry Forum in London, 10-11 September .................. 21

   Quickborn sponsored Telecom Nancy engineering school student project in France .............. 21

   Quickborn organized a series of recruitment events in Eger, Hungary ..................................... 22

   Quickborn attended the Oracle Retail Global Enablement Summit and V14 certified training 23

   Quickborn sponsored Oracle Industry Connect Retail event, Boston, MA, March 24-26 ......... 24

   Quickborn featured in Heves Megyei Hírlap daily newspaper – Programming competition and
   open careers day in Hungary ..................................................................................................... 25
Statement of Activity 2014 - Quickborn Consulting LLC
Quickborn Inaugurated New Quickborn Consulting France office location .............................. 26

   Quickborn sponsored the NRF 2014 and Oracle Retail Exchange in New York ......................... 26

Milestones 2014 .................................................................................................................. 28

   Quickborn Consulting successfully implements Oracle Retail Applications at Galeries Lafayette
   grocery stores ............................................................................................................................ 28

   Quickborn implements a fully automated retail stock depreciation planning solution for
   Galeries Lafayette in record time .............................................................................................. 30

   Quickborn supports Galeries Lafayette in Stock Mutualisé Project .......................................... 31

   Quickborn supports Metro AG in Worldwide Markdown Optimization Roll-Out project......... 31

   Quickborn expands support services at Kirkland’s to include Oracle Retail Merchandise
   Financial Planning, Assortment Planning and Item Planning solutions ..................................... 32

   Quickborn provides support services to Stockmann ................................................................. 33

   Quickborn Consulting implements Oracle Retail Planning and Optimization solutions at Peek
   & Cloppenburg ........................................................................................................................... 33

   Quickborn Consulting is enlarging its engagement with Eram .................................................. 34

   Quickborn supports Academy Sports + Outdoors Oracle RIB Integration and provides
   managed services for Oracle Retail Integration Bus and Merchandising System modules ...... 35

   Quickborn provides technical expertise and integration assistance to Auchan........................ 36

Customer references ........................................................................................................... 37

   Galeries Lafayette ...................................................................................................................... 37

   Arnotts ....................................................................................................................................... 41

   Peek & Cloppenburg .................................................................................................................. 42

   Kirkland’s.................................................................................................................................... 43

   Eram Group ................................................................................................................................ 45

   Metro Group .............................................................................................................................. 45

   Auchan ....................................................................................................................................... 46

   Academy Sports + Outdoors ...................................................................................................... 47

   Stockmann ................................................................................................................................. 47
Statement of Activity 2014 - Quickborn Consulting LLC
Woqod ....................................................................................................................................... 48

   Benetton .................................................................................................................................... 48

   Burlington Coat Factory ............................................................................................................. 49

   Mexx… ........................................................................................................................................ 49

   Dunnes Stores ............................................................................................................................ 51

   Karstadt Kompakt ...................................................................................................................... 51

   Marktkauf .................................................................................................................................. 52

   Tesco Central Europe ................................................................................................................. 52

   Hugo Boss................................................................................................................................... 52

   Landmark ................................................................................................................................... 53

   Konzum ...................................................................................................................................... 53

   TJX – United Kingdom ................................................................................................................ 53

   Eddie Bauer ................................................................................................................................ 54

   Vodafone Romania .................................................................................................................... 54

   C1000 - Netherlands .................................................................................................................. 54

Contact us ........................................................................................................................... 55
Statement of Activity 2014 - Quickborn Consulting LLC
Introduction
This statement of activity is a review of calendar year 2014 events, milestones and important
announcements. This report is intended to share an understanding of our strategy and our
achievements in 2014.

Word from the board
Dear Reader,

2014 has been a year of great challenges, outstanding achievements and significant
growth for Quickborn world-wide. It has been our strongest year since the founding of
the company both in terms of work delivered and financial performance.

Our internal structural evolution initiated in 2013 has been put to test in 2014 by new
projects and activities that were bigger and more complex than ever before, involving
team members from multiple offices working together to deliver complex
implementation and integration projects both in Europe and the USA in parallel. Our
preparations have been rewarded by the success we have achieved both in terms of on-
time delivery and the high degree of quality our customers have confirmed during and
after our projects.

During 2014, we have delivered over 14000 man days on projects, achieved double digit
percent growth both in revenue and headcount, signed over 18 new projects with existing
and new clients and added 5 new retailers to our group of customers. One of the biggest
projects ever undertaken by Quickborn was in progress at Galeries Lafayette in Paris,
France. During peak periods of the project we had over 40 FTEs working on multiple
deliverables in parallel. End to end the project was over 2000 man days. Even though the
project had increased by a factor of 1.5 in effort due to additional requirements raised by
the customer during delivery, the overall project timeline has not changed and delivered
solutions were ready on the original timeline, demonstrating not only our flexibility but
ability to scale rapidly and dynamically as well. In the USA we were also delivering multiple
projects in parallel both on planning and on merchandising solutions. We have executed
3 strategic recruitment campaigns world-wide and continued to deliver on 5 long term
support projects.

We have increased the range of our integration services by implementing the integration
of Hybris eCommerce with Oracle Retail merchandising. We have also worked with one of
our long-term customer to integrate their Manhattan warehouse management solution
with Oracle Retail merchandising solution. As a strategic initiative, Quickborn has
implemented an RFID capability on the Oracle Retail store solution called Store Inventory
Management (SIM) together with Oracle and an RFID middle tier vendor called Cybra. This
initiative not only marks our continued effort to invest in new solution capabilities but also
our belief that RFID solutions will become mainstream in the coming year among all retail
segments following a much hyped but long lasting period of finding proven best practices.
Statement of Activity 2014 - Quickborn Consulting LLC
In 2015 we expect to see significant growth in our eCommerce services delivery and will
continue expanding our capabilities to complimentary skills with retail needs and
objectives we see our customers encountering. 2014 has been a very successful year, our
goal for the coming year is to maintain this momentum and continue to deliver our
customers the high quality solutions and services they have come to expect while
continuing growth in terms of skills, capacity and geographical range.

Best regards,

Gabor Tozser
CEO
Quickborn Consulting LLC

About the company
Quickborn's mission is to drive successful business and IT transformation programs as a
specialized partner for retailers worldwide.
Quickborn Consulting provides business consulting, IT systems integration, solutions
development and support services for the retail industry. We support retailers on their
business and IT transformation programs to improve their performance and increase their
competitiveness.
Quickborn Consulting has developed a unique retail expertise by supporting global
organizations in all retail business segments from grocery to high fashion, DIY, electronics,
department stores, luxury goods retail, and fuel and convenience in a wide geographical
area: Europe, USA, Africa, Middle-East... Quickborn Consulting has local presence in USA,
France, Germany, Hungary, India, Ireland, and Tunisia and is present globally through its
international network.

Since 2003, our deep retail industry business process knowhow, best practices, adapted
methodology, proven delivery methods and unparalleled technical expertise have
enabled us to deliver our customers the most adapted solutions and support in the
deployment of global retail projects. Our international reach and diverse resource centers
across the Globe enable us to provide our customers with tailored services 24x7.

We think about consulting services differently, committing to the best interests of our
clients. Our ambition is to deliver the most adapted solutions to our customers by
efficiently anticipating, meeting and exceeding their expectations.
Quickborn – Light to success.

Vision and strategy
Quickborn Vision statement: In the next five years Quickborn will continue to invest in
growth for the benefit of its customers, partners and employees. Our goal is to be one of
the top 3 preferred partners for tier 2 retailers in Europe and US and to have local
presence in all strategic markets. Quickborn will continue to specialize in Oracle retail
skills and expertise, and invest in developing new retail capabilities.
Statement of Activity 2014 - Quickborn Consulting LLC
Quickborn Consulting focuses first and foremost on quality and flexibility. Our lean
management structure, efficient organization and short decision paths ensure that we
can react to our customers’ needs quickly and deliver expected quality in our services.
Our vision and strategy is to further sharpen these two key differentiating factors that
make us unique in today’s retail ERP integrator market.
Despite its lean structure, Quickborn has the capacity to address the entire life cycle of a
retail ERP project from the conceptualization to post go live support. Our unique approach
and methodology especially designed for small to mid-size retailers enables our projects
to complete faster and with a higher probability of success than traditional project
approaches. Our focus on pre-defined business process schemas adopted for specific
channels of retailing combined with our pre-built proof of concept environments allow
our customers to test drive their future system in record time. This is the expertise and
skill set Quickborn is focused on further accentuating and sharpening on order to increase
our competitive edge over traditional integrators.

Our team and expertise are our greatest strength; our strict and continuous training
program ensures new team members gain necessary knowledge to become effective in
their roles quickly and also maintains our specialized expert skill sets for the entire team.
Our training program is described below in more details and is a core asset of our
organization and is a key differentiator between Quickborn Consulting and our market
peers. Our Quickborn Academy fuels the Oracle Retail ecosystem with new expert talent.

The Quickborn Service offering is structured in 3 main domains:

Our commitments
High-quality: Great care and attention is given to all deliverables that Quickborn
professionals present to clients and customers, all having to pass a rigorous quality
assurance process built into the delivery engine Quickborn uses day-to-day.
Statement of Activity 2014 - Quickborn Consulting LLC
Flexibility: Utilizing international reach and diverse resource centers across the Globe,
Quickborn is able to provide both high quality and expert in-depth knowledge at short
notice and in a wide range of content.
Expert service and support: Our professionals are well trained with in-depth knowledge
of their respective areas of expertise and are deeply motivated to provide services to their
utmost ability and knowledge.

Our values
Quickborn has a set of core values, principles that reflect the company identity, shape its
culture and support its vision:

   − Commitment
   − Trust
   − Integrity
   − Quality
   − Diversity

Our Services
Demands to meet changing business needs are greater than ever; retailers are continually
required to adapt, innovate and react. A challenging economic environment, intense
competition and a multitude of channels to interact with customers are forcing retailers
to think and execute new business strategies for growth and profitability. Putting in place
the right business processes and deploying the right technology solutions can help
retailers to improve their bottom-line through faster response to consumer demand
changes, more efficient sales channels and merchandising, and optimized supply chain
operations.
Quickborn Consulting has an extensive knowledge of the leading retail market solutions
and their impact on organizations and processes. We support retailers on their business
and IT transformation programs to improve their performance and increase their
competitiveness. We collaborate with our clients to develop technologies and processes
and to support in the deployment of their projects.

What we offer:
BUSINESS CONSULTING - Quickborn helps retailers in transforming their business and
lead change management programs addressing people, processes and technologies.
SYSTEM INTEGRATION - Quickborn designs and delivers solutions helping retailers to
ensure their strategic initiatives are aligned with their operational goals and productivity
is optimized.
APPLICATION DEVELOPMENT AND MAINTENANCE - Quickborn develops, supports and
manages retailers’ software applications, so they can focus on their core-business.
Statement of Activity 2014 - Quickborn Consulting LLC
Our Expertise
Quickborn Consulting has developed a unique retail expertise by supporting global
organizations in all retail business segments from grocery to high fashion, DIY, electronics,
department stores, luxury goods retail, and fuel and convenience.
Our experienced team has end-to-end retail project life cycle knowhow (process design,
change management, performance optimization), wide range of retail domain expertise
(merchandising, store operations, supply chain, planning, optimization, forecasting),
strong product development expertise (Java, PL/SQL, Spaces, Fusion, OBIEE …) and quality
assurance standards knowledge (CMM, Six Sigma …). We also support our retail
customers by developing tools which can be used to evaluate customer data quality and
monitor the customer value add post implementation such as our RIB and systems
monitoring tool. Our teams also have experience with configuring and using a wide range
of supporting solutions used in retail (RIB, AppWorx …).
Our international reach and diverse resource centers across the Globe enable us to
provide our customers with consulting services and documentation in multiple languages
and outstanding system monitoring and support services 24x7. Our application
management and support methodology has been tested over years; our approach allows
us to take over responsibility of retail application maintenance operations rapidly, cost-
efficiently and risk-free.
As an Oracle Gold certified partner and Oracle Retail prime integrator, Quickborn has
specialized Competence Centers for Oracle Retail Merchandising, Stores, Commerce,
Planning and Optimization solutions. We have extensive technical and functional
expertise in-house for the Oracle Retail family of solutions and can implement diverse
Oracle applications within the same project enabling our retail customers to have a single
point of contact with no need for multiple integrators.

Areas of expertise:
Statement of Activity 2014 - Quickborn Consulting LLC
Our methodology
Covering the whole project life-cycle, our methodology is based on business and technical Best Practices of
the Retail Industry:

Quickborn utilizes its own implementation methodology that is based on Oracle PJM for OUM methodology
and pre-defined business process rules per retailer segment (grocery, fashion, department store, etc.) for high
quality and fast implementations.

Our approach consists of identifying key business processes and requirements during CRP and proposes pre-
defined process solutions for each process while minimizing the number of customizations and enhancements.
As a result, implementation time is reduced, budgets are lighter and subsequent maintenance is also cheaper.
While we influence customer decisions for business process choice based on our product implementation
experience, the customer has the opportunity to request a different solution based on an informed decision
of its own.
Subsequently our implementation follows OUM conventions with heavy emphasis on change management
and user acceptance of implemented processes and solutions. The ultimate success of the project depends on
business support and acceptance of its delivered solution to operational needs.

Other methodologies, such as Agile are utilized on customer request.

Change Management
Quickborn change management methodology, on a complete ERP OR retail suite implementation, starts with
implementing planning solutions into the retail organization and managing the adoption of the planning
solutions from Oracle Retail such as Merchandise Financial Planning, Category Management, Assortment
Planning and Store Space Planning. These projects have a quick ROI and engage the strategic divisions of the
retailer which then producing the results of the planning calculations, can justify and drive resulting changes
through the retail organization both in terms of business processes and key performance indicators used to
judge performance.
During execution of the planning output, the change management team focuses on adoption of new processes
and supporting execution and transaction systems, like retail merchandise management system, sales audit,
invoice matching, allocations, point of sale and store systems.
Following the successful adoption of execution systems described above, focus is turned to BI and
Optimization solutions which can further improve precision and efficiency. Such products are Replenishment
Optimization, Price Optimization and Markdown Optimization.
The above change management approach respects the product life cycle constraints of the retailer and
introduces change in harmony with the natural cycle of the retail operations. In case above approach is not
possible due to customer constraints, we can of course adopt above approach to conform to such constraints.

Quickborn is committed to providing implementations with real business benefit, optimal speed to value,
reduced risk and cost. Our services cover end-to-end retail solution implementation project from solution
design to roll-out and post-implementation support.

Project and Client Management
Our project team organization is designed to fit most closely with project based engagements that have clearly
defined objectives and timelines (unlike permanently ongoing activities like support projects) and are
scheduled into distinct well isolatable stages which each conform to a typical cascade project flow.
In this project based deployment, control of resources and activities is key to a successful completion. For this
reason we have implemented a strict reporting structure which limits the risk of deviation from previously

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
agreed plans and timelines and provides the necessary support for securing success of an on time, on budget
and on specification delivery.

Our ground team of consultants consists of technical and business expert resources that possess the necessary
skills and experience to deliver our commitments on the project. This team is typically deployed onsite in the
project due to the high level of interaction with the customer team.

The project manager is tasked with day to day follow up of activities and the teams and is also on site with the
customer to provide an on the ground view to the project director and to the customer’s management as well.
In some cases there may not be a project director on a project depending on the size of the project and specific
customer needs – in this case the project managers report directly to the operations director.
Project directors have the responsibility to overview one or multiple projects and maintain contact with the
project manager on each project. The project director reports to the operations director and escalates issues
as needed. Project directors are typically only on site with the customer on a limited timeframe.
The operations director is the top decision maker in a project engagement and reports and escalates top level
issues directly to the CEO.

On a typical project our engagement team (excluding remote resources and enhancement development
teams) is matched in structure with a client side team who work together in the project delivery. Each
management layer in the above described structure has a corresponding layer in the client side management
team, where each level manages the teams belonging to them and reporting up in their own structure. Each
level also has joint meeting on a regular basis the frequency and content of which is defined by the stage of
the project and the level of decision making concerned.

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 QUICKBORN CONSULTING LLC                                                                   E-mail: marketing@qbcs.com
 All rights reserved.
Global presence
Quickborn has nine offices in seven countries worldwide:

In the past nine years in its history Quickborn has been growing continuously, not only in the spectrum of
services offered and geographical reach, but also in terms of team size. Our dynamically growing teams in
Bloomington (Minneapolis), Budapest, Eger, Paris, Düsseldorf, Dublin, Bangalore, and Tunis deliver services
efficiently and quickly to our customers and projects both on site and remotely. Our expert consulting services
teams support the implementation and integration of Oracle Retail products and also build any enhancements
required by our clients.

Currently Quickborn is delivering consulting, integration, development, support and hosting services to retail
clients all over the world, including names such as Galeries Lafayette, Arnotts, Peek & Cloppenburg, Eram,
Kirkland’s, Academy Sports + Outdoors, Auchan, Tesco, Woqod, Burlington Coat Factory, Eddie Bauer, Media
Saturn, Metro Group, TJX, Benetton and Stockmann. As a Select Oracle Retail Partner and as a Gold level
member of the Oracle Partner Network, Quickborn continues to increase its specialized know-how, skill set
and experience with Oracle technologies and the Oracle Retail product suite.

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 QUICKBORN CONSULTING LLC                                                                   E-mail: marketing@qbcs.com
 All rights reserved.
Management

                            Mr. Gábor Tőzsér (founder, president and CEO)
                            After spending a year studying in the USA as the recipient of a SOROS Foundation
                            scholarship, Gábor Tőzsér has gone on to complete his university degree in
                            mathematics and computer science in St. Olaf College, Minnesota, USA.
                            Following his university studies Mr. Tőzsér worked at Retek Inc. in Minneapolis,
                            Minnesota where he had the opportunity to work with the best retail ERP
                            software vendor in the market. Retek's clients include such leading companies as
                            TESCO, Hugo Boss, Sainsbury's, Armani, GUCCI and Best Buy.
In 2003 Mr. Tőzsér moved to Retek's European division in Hamburg, Germany where he worked on retail
software integration projects for European clients as an expert retail IT system consultant. At the end of 2003
he founded Quickborn Consulting with an expertise in retail IT, where he continues to work as founder-
president leading Quickborn's service practices.

                               Mr. Karim Ben Naceur (VP, France and Southern Europe)
                               Karim Ben Naceur holds a master's degree in management and finance from the
                               University of Carthage and from Laval University in Canada, where he completed
                               his MBA degree in international management and information systems
                               management.
                               After spending year at Lambda, a Canadian consulting company as programmer
                               analyst and at the same time working as a lecturer for 3 years at Laval University,
                               Mr. Ben Naceur joined One Point as a project manager in Paris working for the
Caisse des dépôts as a Technical Project Manager. After Mr. Ben Naceur has moved to Paris where he worked
initially for One Point France as a Functional Consultant, Deployment Manager and then as a Project Manager
in various missions at Galeries Lafayette department stores during five years, he acquired in-depth expertise
in Oracle Retail applications. In 2011, Mr. Ben Naceur joined Quickborn Consulting as a senior Project Manager.
Since November 2012, he was promoted to Vice President of Quickborn Consulting, responsible for France,
Southern Europe, Africa and Middle East.

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 QUICKBORN CONSULTING LLC                                                                     E-mail: marketing@qbcs.com
 All rights reserved.
Ms. Edina Odor (CFO)
                         Edina Odor is a graduate from the University of Szeged, Hungary and a former
                         recipient of a SOROS Foundation scholarship to Portland State University, Oregon,
                         USA.
                         After many years of working for different agencies of the Hungarian Government
                         Edina established her own accounting and tax consulting firm in 2000 where she
                         provided financial and accounting support to companies of various size and
                         nationality.
Edina joined Quickborn Consulting in 2006 as an external consultant and became manager of the financial
process management team in August, 2012 and is the Chief Financial Officer for Quickborn Consulting LLC.

                             Mrs. Angela Godovos (Director of Marketing)
                             Angela Godovos is a graduate from the Executive MBA of ESCP Europe, Paris, and
                             BBA of Marketing of HaagaHelia Polytechnic, Finland.
                             Angela has worked in the retail technology sector for twelve years in different
                             marketing positions, in France, Scandinavia and Eastern European Countries.
                             Prior to joining Quickborn Consulting Angela managed the marketing and
                             communication department of Sophia Conseil, a consulting service provider in
                             scientific and technical engineering. Before that she worked with a Retail ERP
software vendor Cylande, and led the marketing activities of Aldata Solution Finland, an ERP software vendor
dedicated to retail, wholesale and logistics for four years. Angela was also the corporate representative of
Aldata Finland, the Baltic Countries and Russia in the Aldata International Marketing Steering Committee.
Prior to her focus on the retail IT sector, Angela worked in other sectors of activity such as pharmaceuticals,
safety, advertising and media. Angela joined Quickborn Consulting in 2009 as Global Marketing Director.

                            Mr. László Boksa (Global Resource Manager)
                            Laszlo Boksa is a graduate from the University of Miskolc, College of Dunaujvaros,
                            Hungary (B.Sc. in Computer Science) and Budapest Business School, Hungary
                            (B.Sc. in Economics).
                            Laszlo has worked 14 years in the insurance, banking and pensions sector in
                            different IT positions at AEGON Group. Laszlo was IT system analyst, project
                            manager in the first half of the 2000s. He became project portfolio manager of
                            local and regional (CEE) business, IT implementation, and integration projects
(Contact Center introduction, legacy system implementation – GraphTalk AIA – FutureFIRST, Sales application
and Sales force system implementations). He contributed to regional expansions including launching
Slovakian, Polish, Romanian and Czech operations. Laszlo was the Head of IT Department of the AEGON
Hungary Pension Fund Management Company between 2005 and 2010. He was the CIO of AEGON Hungary
for two years (2010-2012), leading 5 departments and nearly 100 employees. Laszlo established his own IT
consulting firm in 2012 providing IT consulting services to different businesses.
Laszlo joined Quickborn Consulting in March, 2013 as Local Resource Manager and acting Global Resource
Manager.

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 QUICKBORN CONSULTING LLC                                                                   E-mail: marketing@qbcs.com
 All rights reserved.
History
Quickborn Consulting was founded by Mr. Gabor Tozser in 2003 in the state of Minnesota, USA using his know-
how and partnerships in the retail IT industry that he has built up over the years working in Europe and the
USA.
Quickborn's wholly owned subsidiaries have been present in Europe in Budapest, Hungary since 2005, Paris
France since 2009, Eger Hungary since 2009, Dublin Ireland since 2010, Düsseldorf, Germany since 2010,
Bangalore, India since 2011, and Tunis, Tunisia since 2014 delivering services to Quickborn's customers
worldwide.
Initially Quickborn's primary product portfolio consisted of implementation services provided to retail clients
on site. Following Oracle's purchase of Retek Inc. and renaming Retek's products to Oracle Retail, Quickborn
Consulting joined the Oracle Partner Network program and continues to perform a large portion of its services
worldwide as a partner of Oracle.
After several successful implementations of Oracle Retail applications in Europe, Quickborn Consulting was
awarded support contracts with key Oracle clients for maintaining all Oracle Retail infrastructures both onsite
and via remote delivery teams.
Acknowledged as an expert specialist in Oracle Retail ERP Suite integration and support services, Quickborn
Consulting extended its scope to answer the Oracle Planning and Optimization Solutions market by building a
specialized Competence Centre and delivery capability in 2010, providing business consulting, application
consulting and configuration, integration and support services for Oracle RPAS-based Planning and
Optimization Solutions.
In 2014, Quickborn invested in building its Oracle Commerce (ATG, Endeca) competence and delivery
capabilities and set up an office in Tunisia, located in the country’s capital city, Tunis, to serve the growing
need in the European and world-wide markets.
Today Quickborn provides full spectrum of consulting, integration, support, development and hosting services
for merchandising, store, commerce, supply chain, forecasting, planning and optimization solutions from its
nine offices using key process accelerators such as environment hosting, outsourcing, prototyping, business
process schemas and an accelerated integration implementation methodology currently being reviewed by
Oracle Retail for adoption as the standard implementation methodology for small to mid-size Oracle Retail
client implementation and integration projects. Quickborn Consulting also develops enhancements and stand-
alone solutions for the retail industry on request.
Among our clients are Galeries Lafayette, Arnotts, Peek & Cloppenburg, Eram, Kirkland’s, Auchan, Academy
Sports + Outdoors, Woqod, Burlington Coat Factory, Eddie Bauer, Media Saturn, Metro Group, TJX, Tesco,
Benetton and Stockmann.

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 QUICKBORN CONSULTING LLC                                                                   E-mail: marketing@qbcs.com
 All rights reserved.
Key Milestones:
2003. Quickborn Consulting was founded in the state of Minnesota, USA
2005. Quickborn Consulting joins the Oracle Partner Network
2005. Following successful implementation of Oracle's retail systems delivered jointly with Oracle, full support
service was awarded to Quickborn at Arnotts in Dublin, Ireland.
2005. Quickborn establishes a wholly-owned subsidiary in Budapest, Hungary
2008. Following successful implementation of Oracle's retail systems delivered jointly with Oracle, full support
service was awarded to Quickborn at Galeries Lafayette in Paris, France
2009. Quickborn establishes a wholly-owned subsidiary in Paris, France
2009. Quickborn opens second office in Hungary
2009. Quickborn develops enhancements for the ORPOS–DOMS integration solution
2010. Quickborn successfully implements Oracle Retail application suite at Galeries Lafayette in Berlin,
Germany as prime integration partner
2010. Quickborn establishes a wholly-owned subsidiary in Dublin, Ireland
2010. Quickborn establishes a wholly-owned subsidiary in Düsseldorf, Germany
2010. Quickborn creates a specialized Competence Centre for Oracle Planning and Optimization Solutions
2010. Quickborn develops Application Monitoring Solution and RIB Monitoring Tool software products
2011. Quickborn Consulting successfully deploys POS for Fuel and Convenience ORPOS–DOMS integration
solution at Qatar Fuel WOQOD
2011. Quickborn establishes a wholly-owned subsidiary in Bangalore, India
2011. Quickborn Consulting successfully implements Oracle Retail Planning and Optimization solutions at Peek
and Cloppenburg fashion department stores
2011. Quickborn develops Flat file RIB Integration solution
2012. Following successful delivery of Oracle Retail Integration Bus related developments, Quickborn
Consulting was awarded the Oracle Retail application maintenance and support service at Kirkland’s, United
States.
2012. Following successful delivery of enhancements for the Oracle Retail Warehouse Management System,
Quickborn Consulting was awarded the Oracle Retail application maintenance and support service at Eram,
France.
2012. Quickborn Consulting implements Oracle Retail COE Markdown Optimization solution in a record time
of 4 months at Mexx Europe.
2013. Quickborn implements a VIP client management web application at Galeries Lafayette
2013. Quickborn implements DEPREC stock depreciation planning solution at Galeries Lafayette
2013. Quickborn launches POS-in-the-box and MOM-in-the-box accelerated implementation methodologies
2014. Quickborn provides Oracle Retail solution support for Stockmann department stores in Finland
2014. Quickborn supports Metro AG in Germany in world-wide Markdown Optimization rollout
2014. Quickborn supports Academy Sports + Outdoors in Oracle Retail V13 RIB integration
2014. Quickborn provides technical and functional expertise to Auchan, France
2014. Quickborn implements Oracle Retail applications suite for Galeries Lafayette's grocery business
2014. Quickborn supports Kirkland’s in United States in Oracle Retail Planning implementation

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 QUICKBORN CONSULTING LLC                                                                   E-mail: marketing@qbcs.com
 All rights reserved.
Events 2014

Quickborn updated its corporate visual identity

Quickborn’s website visual design and homepage structure were revisited and modernized, and new
communication materials and collateral were redesigned to highlight our new company vision, mission, values
and slogan.

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 QUICKBORN CONSULTING LLC                                                               E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn announced new company vision and mission statement, values and slogan

Following a successful decade in business Quickborn has undertaken a fundamental review of our operations
to secure continued success for many more decades to come. Highlighting an exciting period of growth and to
better position the company going forward, Quickborn has developed a new vision and mission statement to
reflect a new and evolved business structure, strategy and way of working with our stakeholders – customers,
partners and employees.
As part of this transformation program, Quickborn announced its redefined company values. These values are
fundamental for our long-term success and represent the set of standards under which all of us at Quickborn
work, and against which the performance of every team member is measured and rewarded. These critical
cornerstones of our culture are essential; we know that only a business driven by strong values can be
successful and deliver strong, sustainable performance.
To mark the evolutionary step Quickborn is taking into the future, Quickborn also introduced a new company
slogan to reflect our vision, mission and values: “Light to success.”

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 QUICKBORN CONSULTING LLC                                                                E-mail: marketing@qbcs.com
 All rights reserved.
Our Vision statement
In the next five years Quickborn will continue to invest in growth for the benefit of its customers, partners and
employees. Our goal is to be one of the top 3 preferred partners for tier 2 retailers in Europe and US and to
have local presence in all strategic markets. Quickborn will continue to specialize in Oracle retail skills and
expertise, and invest in developing new retail capabilities.

Our Mission statement
Quickborn's mission is to drive successful business and IT transformation programs as a specialized partner for
retailers worldwide.

Our Values
Commitment
Trust
Integrity
Quality
Diversity

Our Slogan
Light to success.

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn sponsored Oracle Retail Industry Forum in
                                     London, 10-11 September

                                     Quickborn Consulting sponsored, for the third time, the Oracle Retail
                                     Industry Forum held in the Renaissance St Pancras Hotel in London,
                                     United Kingdom, between Wednesday 10th and Thursday 11th
                                     September 2014.
                                     This year’s ORIF Europe program concentrated on ’The New Retail
                                     Democracy Prioritising the Provision of Commerce Anywhere’.

As the Silver Sponsor of the event Quickborn shared insights
and showcased its services and solutions specifically designed
to enhance retail operations in a customer centric world.

A video of Quickborn’s participation at the event was published
on Quickborn’s YouTube Channel:
http://bit.ly/1N0t3uV

Quickborn sponsored Telecom Nancy engineering school student project in France

Quickborn Consulting sponsored a student project of Telecom Nancy engineering school in France. A group of
last year students worked on a specific industrial topic in close collaboration with Quickborn for a period of 6
months.

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
In this project the students developed a Commercial Simulation Application and decision-making tool
dedicated to retailers. This tool, based on Oracle Retail Predictive Application Server platform, helps retailers
in the definition and planning of commercial business operations, such as promotions.

                                    Quickborn organized a series of recruitment events in Eger,
                                    Hungary

                                    As Quickborn wants to further extend its team in Eger, Hungary, a series
                                    of recruitment events will take place in the near future to find both junior
                                    and experienced programmers. A programming competition was
                                    organized on 12th of March as the first event in the series to find talents
                                    in programming and to show the most important aspects of the work the
                                    team there does.
                                    A few days before the programming competition an article was published
                                    in the local daily newspaper about the history and the goals of QB to make
                                    the company more known in the local community.

                                  Two weeks later an Open Day was held at the QB office in Eger to award
the winners of the competition and to show the participants the technical challenges programmers are faced
with on a daily basis.

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn attended the Oracle Retail Global Enablement Summit and V14 certified training

Quickborn Consulting participated in the Annual Oracle Retail Global Enablement Summit and certified training
held at the Oracle Corporate Headquarters in Redwood Shores, California, 12 - 21 March 2014. As Oracle
Platinum partner, Quickborn invests heavily in continuously keeping its Oracle Retail business solutions
functional and technical knowhow up-to-date.
The Summit provided Oracle partners with an opportunity to enhance their field capabilities and delivery,
through a broad offering of Work Sessions, Workshops and Boot Camps focused on the retail business
solutions and associated tools.
This year the summit focused in the launch of V14 Commerce Anywhere and its innovative set of new
capabilities to the market, as well as the best practices that expand across all pillars of the Oracle portfolio.
The Summit also provided an opportunity to participate in individual Certification and Accreditation Testing
for Retail Specialization.

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn sponsored Oracle Industry Connect Retail event, Boston, MA, March 24-26

                                 Quickborn sponsored the Oracle Industry Connect, a new flagship
                                 Oracle industry event for senior executives to share deep domain
                                 expertise, insights, and industry-specific best practices for
                                 Communications, Financial Services, Health Sciences, Retail, Utilities,
                                 Engineering and Oil & Gas industries.
                                 Oracle Industry Connect’s retail program is designed and developed to
                                 enable retailers to share experiences across the community as we
                                 move toward the industry goal of Commerce Anywhere. Oracle
                                 Industry Connect’s retail program evolved from and adopts the best
practices of the Oracle Retail                                    CrossTalk program. The focus is on the
retail community, offering                                        customer-led          presentations,
showcasing the Oracle Retail                                      Excellence Awards and enabling
networking among retail                                           peers.
Quickborn sponsored this                                         invitation-only event for the top
business and IT executives                                       from leading cross-channel, specialty,
grocery,         hardline,                                       department store, and discount
stores from around the                                           world.
Oracle Industry Connect                                          Retail offered more than 30 retailer-
led sessions showcasing the                                      latest deployments of Oracle Retail
solutions, new innovations,                                      trends, and discussions by retailers for
retailers. The featured                                          speakers included: Academy Sports +
Outdoors, Beachbody, Best                                        Buy, Charming Charlie, Country Road
Group, Deckers, Gander                                           Mountain,      Hot    Topic,     Kohl's
Corporation,       Konzum,                                       Luxottica, The Neiman Marcus Group,
Stage Stores, Stein Mart,                                        Ulta, Walt Disney Parks & Resorts, and
Zenni Optical.

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 QUICKBORN CONSULTING LLC                                                            E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn featured in Heves Megyei Hírlap daily newspaper – Programming competition
and open careers day in Hungary

Quickborn Consulting was featured in a local daily newspaper in Hungary called Heves Megyei Hírlap (Heves
County Daily) introducing a programming competition and open careers day organized by Quickborn in March.
The company CEO, Gabor Tozser, was interviewed in this occasion.

The original article can be read in the enclosed clipping from Heves Megyei Hírlap newspaper and the English
translated summary of the article can be read below.

Quickborn Consulting is looking for co-workers –You can meet the company at a programming competition
and an open day

Quickborn Consulting, founded in the USA, is organising a programming competition and later an open day in
Eger, Hungary. Regarding this occasion, we asked the founder, Gábor Tőzsér (who was born in Eger) about
the history of the firm.
“I had spent one year in the States with a scholarship, then I returned as an exchange student and also
attended university there. Based on my knowledge about retail software I founded Quickborn Consulting in
Minneapolis in 2003. Two years from that, Oracle acquired and integrated into its own system the vendors
with a profile like ours. After founding the company, I moved to Germany and worked with retail customers
there. Quickborn came to Hungary in 2005. First, we opened an office in Budapest and two years later, in
Eger.” Gábor Tőzsér said that most of Quickborn’s long term customers (6-8) are in Europe but 3 clients are in
the States. “Quickborn Consulting started from zero” – he added – “but now we are employing more than 100
people worldwide.”

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 QUICKBORN CONSULTING LLC                                                                  E-mail: marketing@qbcs.com
 All rights reserved.
Regarding the programming competition and the open day, the reason is that the company wants to extend
its team in Eger, Hungary. Thanks to the continuous and steady growth, Quickborn is looking for both junior
and experienced programmers. The programming competition that will take place on the 12th of March is
part of this growth strategy. According to Gabor Tozser the tasks and challenges in the programming
competition resemble those that Quickborn programmers face in their everyday work. The announcement of
the competition’s results will take place at the Quickborn Open Day, 26th of March.

Quickborn Inaugurated New Quickborn Consulting France office location

Quickborn Consulting proudly inaugurated its new office location in Paris, France. Contact information for the
new Quickborn Consulting France office:

3, rue Chauveau La Garde 75008 Paris, France

Tel.: +33 1 80 40 04 89

Quickborn sponsored the NRF 2014 and Oracle Retail Exchange in New York

                                      Quickborn sponsored the 103rd Annual National Retail Federation
                                      Convention & EXPO in New York between the 12 and 15 January 2014.
                                      The retail community gathers each year to network, exchange ideas and
                                      announce ground-breaking new solutions at the NRF Retail’s BIG Show.
                                      At the event 200+ industry experts will be providing critical insight on
                                      trends and topics in 100+ sessions. 190,000 sq ft EXPO is packed with
                                      520 solution providers showcasing innovative technologies and tools. In
                                      2013, more than 27,500 retail industry professionals attended the
                                      event, making it the biggest show ever.

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 QUICKBORN CONSULTING LLC                                                                  E-mail: marketing@qbcs.com
 All rights reserved.
Quickborn was also the Premium VIP
sponsor of the Oracle Retail Exchange event
that took place at Hudson New York Hotel
from 12-15 January 2014. Each January,
Oracle invites a small group of retail
executives to join the Oracle Retail
Exchange in New York during the National
Retail Federation BIG Show.
Being part of the Oracle Retail Exchange
provides access to a unique set of events
specifically designed for an international retail audience, including visits to Oracle customer stores in the New
York area, customer presentations from different retail sectors and networking events enabling to exchange
ideas with industry peers.
In this year’s Oracle Retail Exchange event, Quickborn Consulting sponsored a breakfast session “Oracle Retail
14: Commerce Anywhere” launch presentation and roundtable and a customer presentation from M.Video.

Quickborn co-sponsoring Oracle at the Oracle Retail booth #2419.

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 QUICKBORN CONSULTING LLC                                                                    E-mail: marketing@qbcs.com
 All rights reserved.
Milestones 2014

Quickborn Consulting successfully implements Oracle Retail Applications at Galeries
Lafayette grocery stores

                     French department store retail icon, Galeries Lafayette, has successfully gone live on
                     their Oracle Retail V13 system for grocery business. Quickborn led the build and
                     integration phase of this implementation project, called AROME, as a prime consulting
and integration service provider, and supported Galeries Lafayette in all the steps of the project from design
to solution deployment.

Objective of the project
Galeries Lafayette is currently running 4 Gourmet stores, 20 Gourmet shops and 35 Restauration stores with
more than 7000 products. These three groups of stores used to be managed through three different
merchandise systems. The primary objectives of the “AROME Project” were:
   − Integrating the back office operations of Lafayette Gourmet and Restauration stores into the same
       merchandise platform as the rest of the Group Galeries Lafayette by the end of the year 2014
   − Renovating all the back office applications and hardware of the grocery stores
   − Updating to the latest version of the Oracle Retail Suite for the grocery business

Scope of the project
The Oracle Retail Suite application modules deployed included Oracle Retail Merchandising System (RMS),
Oracle Retail Price Management (RPM), Oracle Retail Allocation (Alloc), Oracle Retail Store Inventory
Management (SIM) and Oracle Retail Integration Bus (RIB).
The implementation of the Oracle Merchandise Operations Management (MOM) V13 was executed through
two separate phases; of which Oracle led the Solution Design phase with the assistance of Quickborn
Consulting, and Quickborn led the Solution Realization phase from the build and test to the solution
integration and deployment in collaboration with the customer. Throughout the project Oracle maintained a
role ensuring that the solution was implemented as architected and designed. The objective of this approach
was to minimize risk and complexity of the project and to respect the short integration deadline set by the
client.

Challenges
The main challenge of the project was that due to new requirements vital to the business, the scope was
changed during the build phase. However, the deadline for the Go Live remained the same as the
deployment was tied to the physical opening of the Galeries Lafayette’s Paris Haussmann grocery store.
Synchronizing these two enabled to limit the change management impact to the end users. As the project
scope remarkably increased and new activities were integrated under the same planning, it meant working
against very tight deadlines implementing a lot of applications in a record time. And in parallel, ensuring
smooth integration of the coexisting Oracle Retail system versions used for Galeries Lafayette’s food (V13)
and non-food businesses (V11). Quickborn successfully overcame these challenges thanks to its high level of

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 QUICKBORN CONSULTING LLC                                                                  E-mail: marketing@qbcs.com
 All rights reserved.
functional and technical expertise and an effective collaboration with the client's business side, already
experienced with Oracle Retail application implementations.

Results
From a strategic perspective this implementation gives Galeries Lafayette several benefits:

    − Allows Galeries Lafayette to manage all its items and stores in its own IT systems, providing a
      common merchandising system platform both for its food and non-food activities
    − Provides expanded capability available to users focused on the food stores (break-to-sell, build-to-
      sell, packs, catchweight, etc.)
    − Enable key pillars for growth such as franchisee, multi-channel and internationalization
    − Lowers TCO (total cost of ownership) for system support and maintenance
    − Provides new functionality, updated processes, and optimal speed to value.

Quickborn continues to work with Galeries Lafayette providing support for the ensemble of Oracle Retail
Applications in production, and any other specific developments undertaken by the business.

About Galeries Lafayette
Established in 1894, the Galeries Lafayette group is a leader in high street retail in France in the areas of
fashion, luxury goods, beauty, watches and jewellery, leisure and interiors, and gourmet food. Galeries
Lafayette manages nearly 250 stores, including 65 Galeries Lafayette department stores and 4 BHV MARAIS
stores in France and abroad, and caters to more than 1 million visitors per day across all stores.

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 QUICKBORN CONSULTING LLC                                                                     E-mail: marketing@qbcs.com
 All rights reserved.
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