SPRING 2021 - Coulture Magazine

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SPRING 2021 - Coulture Magazine
SPRING 2021
SPRING 2021 - Coulture Magazine
EDITOR-IN-CHIEF                   MODELING
Sterling Sidebottom               Director - Kelly Pham
Clara Luisa Matthews              Associate - Denasia Pegues
                                  Associate - Gabriella Torres
ASSOCIATE EDITORS
Nupur Shah                        HEALTH
Alex Berenfeld                    Editor - Jacqueline Gu
                                  Editor - Priya Kosana
CREATIVE DIRECTOR
Hannah Griffin                    PRODUCTION DESIGN
                                  Director - Sharon Hernandez-David
DESIGN
                                  Director - Maansi Patel
Editor - Zoe Hambley
Editor - Annie Rudisill           PHOTOGRAPHY
Editor - Kendal Orrantia          Editor - Helen Hong
Associate - Leighann Vinesett     Editor - Gabrielle Strickland
                                  Associate - Nicole Mora
ARTS
Editor - Alicia Robbins           SOCIAL MEDIA
Editor - Madison Owens            Director - Dayja Brooks
BEAUTY                            Director - Isha Padhye
Editor - Jasmine Wilson
                                  STYLE
Editor - Alice Novinte
                                  Editor - Juliana Koricke
COPYEDITING                       Editor - Clay B. Morris
Editor - Emma Spears              Associate - Anwar Boutayba
Associate - Tran Nguyen
                                  VIDEOGRAPHY
Associate - Jodie Londono
                                  Editor - Payton Tysinger
OUTREACH                          Editor - Robin Gao
Director - Lizzy Laufters
                                  WEB
Associate - Rushi Doshi
                                  Director - Joan Xia
Associate - Rylee Parsons
DIGITAL
Director - Erin Campagna
Associate - Tania Tobaccowala
Associate - Leslie Guzman

FEATURES
Editor - Nicole Moorefield
Editor - Isabella Sherk
Associate - Sara Raja

WEB - COULTURE.ORG
INSTAGRAM - @COULTUREMAG
TWITTER - @COULTUREMAG
FACEBOOK - @COULTUREMAGAZINE

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SPRING 2021 - Coulture Magazine
ARTS                     DESIGN                 VIDEOGRAPHY
Claire Helms             Lillian Clark          John Bigelow
Connor Neely             Niki Suchy             Yuchen Bai
Camila Moreno-Lizarazo   Elizabeth Bryant       Yunshu Yu
Anthony Howard           Elinor Kelly           MaryGrace Stephenson
Katelyn Crespo           Grace Beasley          Emma Claire Lisk
Meg Woodburn             Anna Mott              Alex Colven
Elaina James             Naomi Burns
Emily Gajda              Marina Fela-Castillo   HEALTH
                         McCarty Beckerman      Elizabeth Ordoñez
BEAUTY                   Addison Skigen         Adriana Diaz
Izzy Dalo                Deja Boone             Jackie Sizing
Sophia Alem              Anna Thomas            Henley Younts
Sofia Martinez           Jaeny Yoo
Cameron Massey                                  WEB
Bethany Macon            FEATURES               Sneha Senthilkumar
                         Ashley Quincin         Sarah DuBose
COPYEDITING              Sabrina Ortiz          Samantha Bobal
Caroline Bowers          Lorelai Sykes          Anna Allen
Lindsey Banks            Anna Mudd              Lindsay Callihan
Grace Beasley            Leah Berry             Brianna Li
Elizabeth Efird          Annie Gibson           Sarah DuBose
Jenna Hann               Brian Rosenzweig       Samantha Bobal
Allison Manning                                 Anna Allen
Sarah Malone             PHOTOGRAPHY
Makayla Santos           Jordyn Burrell         SOCIAL MEDIA
Elizabeth Sills          Chase Cofield          Ashleigh Wilson
Brooke Spach             Daniela Rodriguez      Katie Billings
Anne Tate                Reanna Brooks          Jannisha Francis
Bethany Macon            John Ratkowiak         Asya Earle
Adithi Reddy             Ella Babcock           Emily Snyder
Ellen Hardison           Sarita Lokesh          Sarah Campbell
Mira Fefferman           Vivien Liebler         Malvika Venkatesh
                         Maddee Burt            Amalia Marmolejos
DIGITAL                  Ashley Chang           Abbey Thompson
Caroline Nihill          Brooke Lester          Shelby McLamb
Emma Henderson           Cynthia Liu            Graci Daby
Ellen Cochran
                                                Karen Chen
Claire Burch             STYLE                  Bridget Glenn
Valeria Martinez         Margot Midkiff         Katelyn Chedraoui
Hayley Owens             Joey Marmaud           Nuria Shin
Isabel Horak             Lillian Hawkins        Jennifer Vargas
Alyson Cabeza            Ellie McCleary         Emma Cooke
                         Aashna Shah
PRODUCTION DESIGN        Sadie Allen            ADVISOR
Izzy Dalo                Anna Kate Tucker       Dana McMahan
Amelia Mason Buck        Mae Rowley
                         Rose Calnan
OUTREACH
                         Monique Gandy
Amanda LoScalzo
                         Haylee Frazier
Naomi Burns
                         Straeten Avery
John Duffy
                         Pareen Bhagat
Iyana Jones-Reese
                         Hayla Hurt
Hannah Kim
Sarah Ruth Jackson
Francesca Del Posso
Samantha Casolaro
Claire Proctor
Emory Keel
Madison Aarons
Addison Lanter
Mary Kate Burns
Rathi Ganesan

                                                                       2
SPRING 2021 - Coulture Magazine
LETTERS FROM THE EDITORS

  3
                           05
                           07   THE ART OF DANCING WITH GHOSTS

                           09   BEAUTY IN BLOOM

                                THE AESTHETIC PHENOMENON

COULTURE MAGAZINE • CALM
                           13
                           15   THE MISSION FOR MENSTRUAL EQUITY

                           17   ARTIFICAL AMBIENCE

                           19   FASHION: A STORY ABOUT CONTROL

                                CURRENTLY TRENDING
                           21
                                JAPANESE AMERICANA
                           27
                           29   THE MASCULINIZATION OF MEAT

                           31   WELLNESS DOESN'T BELONG TO WHITE PEOPLE

                                SO MUCH MORE TO SAY
                           35
                           39   THE LAST SUPPER
SPRING 2021 - Coulture Magazine
55   GREETINGS FROM ECUADOR

    59   SHOPPING ONLINE TO ESCAPE REALITY

    61   PEACE OF MIND

    71   ON STOLEN LAND

    79   BDSM BEYOND THE BEDROOM

    87   GEN Z'S TWILIGHT RENAISSANCE

    89   THE DISCIPLINE IN SERENITY

    91   THE OUTSIDE

    92   LOW RISE JEANS... YES OR NO?

    93   THE FUTURE OF SUSTAINABILITY IN CARRBORO

    95   FRESKLO

4
    97   COLLAPSED IN SUNBEAMS: PAIN, HEALING, AND GROWTH
SPRING 2021 - Coulture Magazine
CREATING CALM
LETTERS FROM THE EDITORS
    A year has passed and we are still in the   differently and to see ourselves differently.         It’s this idea that fills us with a sense of
middle of a global pandemic. You might be       It meant being kind to ourselves,                stillness: our global community exists no
wondering: What possessed Coulture to           celebrating every accomplishment (no             matter the political and cultural rifts that
release an issue titled “Calm”?                 matter how small), forcing gratitude and         we impose.
    It seems paradoxical, but in a time of      holding on to our loved ones a little tighter.        We’ve come to a stoic understanding
chaos, calm manifests itself in surprising           A major source of calm for us was           of the balance between our insignificance
ways. Calm became our lifeline, and we’ve       the realization that the world, despite          and our importance. This realization didn’t
found ourselves redefining what the word        our distance and differences, is so              happen overnight, but rather came from
means.                                          fundamentally connected in the human             intention, reflection and ultimately, calm.
    To us, calmness is strength. It’s the       condition. Although it feels terrifying to            In addition to our individual growth,
ability to tread water instead of drowning,     see millions of people, including many           creating has also been a source of calm.
weather an unpredictable storm or               close to our hearts, infected by a disease            We are the first two people to have
even maintain sanity after months of            that originated thousands of miles away,         started the Associate Editor-in-Chief role
imprisonment in tight quarters with our         it allows us to understand just how              in this virtual setting. Because of this,
families. It isn’t easy, but there’s an ease    infectious our actions can be. We may            our year has been unlike anything we’ve
to it.                                          be infinitesimally small, but our impact         experienced before. Alongside Sterling
    Seeking out our versions of calm            reaches further than we can fathom, for          and Clara, we took on the task of building
meant finding the courage to see the world      better or for worse.                             a magazine within the confines of health
                                                                                                 guidelines and limited resources.
                                                                                                      Despite everything, this year felt like a
                                                                                                 dream.
                                                                                                      Even though nothing looked the
                                                                                                 same for our staff, we were met with
                                                                                                 enthusiasm, dedication and unwavering
                                                                                                 talent from every single team, every step
                                                                                                 of the process. Our year as Associate EICs
                                                                                                 taught us that Coulture is nothing without
                                                                                                 the nearly 200 people that pour their souls
                                                                                                 into these pages.
                                                                                                      Without our Creative Director,
                                                                                                 Features, Graphic Design, Health, Arts,
                                                                                                 Digital, Style, Beauty, Copyediting,
                                                                                                 Production, Outreach, Modeling,
                                                                                                 Photography, Social Media, Video and Web
                                                                                                 teams, Coulture would be dust. Each of you
                                                                                                 means everything to us. Love you, mean it.
                                                                                                      All of us from Coulture hope this issue
                                                                                                 helps you look up to the sky and see the
                                                                                                 light. We hope you can see the calm even
                                                                                                 when everything around us feels dark,
                                                                                                 impossible and strange.
                                                                                                      As you flip through this issue, abandon
                                                                                                 your preconceived notions of calm, what it
                                                                                                 means and where to find it.

5      COULTURE MAGAZINE • CALM
SPRING 2021 - Coulture Magazine
Writing this letter is difficult. Not only are we
graduating and leaving behind an extremely formative part
of our lives, but this semester has not really embodied our
theme outside of these pages. It was in the news, it was in
our production — sometimes it felt like Chaos followed us
into this semester.
     We picked this theme a year ago, when we were one
month into the pandemic and just beginning to figure out
what our time as Editors-in-Chief would look like. We
liked the duality of Chaos and Calm but had no idea if the
latter would be a reflection of the world around us or if it
was simply wistful thinking.
     Ultimately, we’ve learned that a theme is just a theme.
     Even as we see the light at the end of the tunnel, we’ve
discovered that the pandemic was a sense of calm in of
itself. The blinders we put on when we were thinking of
an end to the pandemic provided us a way to tune out the
chaos. Removing them means recognizing that we didn’t
live in a calm place to begin with.
     The restoration to normal life includes returning to
mass shootings, hate crimes intensifying, and the fear of
social isolation prevailing. So much has changed since we
first began creating Calm in January, yet that does not
mean that the world we live in is unequivocally better.
This is a concept we are still struggling with.
     This was supposed to be a semester full of relaxation,
a time to bond with our closest friends and have a farewell
tour before we head off into the real world. All those plans
have been moved. We’ve had to rethink what we thought
senior year would be and instead ask ourselves how we’ll
find calm once we’ve logged off UNC-Chapel Hill Zoom
for the last time.
     We’ll be hiking in Utah or sitting by the lake in New
Hampshire. We’ll be preparing to move to new places and
meet new people. Most importantly, we’ll be re-entering
a normal that is so complicated we don’t quite know how
to feel about it. We will be moving out of Chapel Hill and
away from Coulture, keeping the lessons we learned from
both with us as we shift into the next stage of our lives.
     We hope that our last issue as Editors-in-Chief speaks
to a number of different experiences. Whether you are still
deeply in quarantine or beginning to return to normal, we
want these pages to reach you in this period of transition.
Amidst the chaos, we hope they offer you a sense of calm.

                                                           6
SPRING 2021 - Coulture Magazine
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SPRING 2021 - Coulture Magazine
THE ART OF
               DANCING WITH
                 GHOSTS
                   WRITTEN BY JOHN BIGELOW | DESIGNED BY LEIGHANN VINESETT
     Silence can be one of the most soothing       “Garden Song” exhales the first             album is the desire to be something other
sounds. It allows peaceful and pure            breath that was clutched by “DVD Menu,”         than yourself. Two prominent examples
thoughts to flow within our minds. Silence     drumming a smooth beat reminiscent              come from the songs “Halloween” and
can also be one of the most suffocating        of a babbling brook running through a           “Chinese Satellite.” On “Halloween,”
sounds, making us feel sullen — gripping       viridescent meadow. Its storytelling is         Bridgers barely sings above a whisper,
its frozen hands over our ears. The            so personal that it’s almost like we’re         singing, “Baby, it’s Halloween / And we can
quietness of the opening instrumental          eavesdropping on a session between              be anything / Oh, come on, man / We can
track to Phoebe Bridgers’s critically          Bridgers and her therapist. The lyrics, “I      be anything.” And on “Chinese Satellite”
acclaimed album “Punisher” embodies            grew up here, ‘til it all went up in flames /   she softly sings, “I want to believe /
both of these qualities. It’s tranquil and     Except the notches in the door frame,” are      Instead, I look at the sky and I feel nothing
haunting all at once.                          a direct reference to her childhood home        / You know I hate to be alone / I want to be
     The opening song, entitled “DVD           burning down shortly before her parents         wrong.”
Menu,” sets a nostalgic pace for the story     decided to get a divorce.                           To be “calm” is to be free from motion
she unravels throughout her sophomore              Bridgers is a 26-year-old who is wise       and disturbance, finding peace within
album. If you pay close attention to the       beyond her years. Her intricate lyrics are      yourself. Bridgers’s desire to convey her
details in the music, you can hear the         an impressive example of that. She is also      calmness is prominent in each song she
melody of the closing track, “I Know           a native of Pasadena, California, which         writes. She wants to be something other
the End.” It is soft and nostalgic, which      boasts the annual Tournament of Roses           than herself, but by the end of the album,
perfectly sums up Bridgers’s music in          parade. The Rose Parade was another             she finally finds peace.
general.                                       inspiration behind “Garden Song.”
     “Punisher”’s power rounds out in a
full circle moment between the album’s
opening and closing tracks.
                                               “ON EACH SONG ON THE ALBUM,
                                               BRIDGERS HAS NO DIFFICULTY
                                               BEING VULNERABLE OR DISPLAYING
                                               THE SKELETONS IN HER CLOSET.”
                                                    The next standout on the stellar               The most soul-crushing tune on
                                               album is “Kyoto.” In this song, Bridgers        this album is “Moon Song.” The song
                                               addresses her desire to see the world by        is heartbreakingly slow. It’s almost like
                                               visiting Kyoto, Japan, but she expresses        trying to cautiously carve a self-portrait
                                               how it never lives up to her expectations.      of yourself in a mirror. In other words,
                                               At the same time, the story is juxtaposed       if you apply too much pressure to carve
                                               with a message about learning to let go of      yourself, you’ll crack the glass. But if you
                                               her relationship with her father. The two       break through the mirror and shatter the
                                               themes are paired by the longing to have a      glass, you still have the chance to make
                                               better experience in Japan and the longing      something beautiful out of something
                                               to have a better father. “You called me         broken.
                                               from a payphone / They still got payphones          On each song on the album, Bridgers
                                               / It cost a dollar a minute / To tell me        has no difficulty being vulnerable or
                                               you’re getting sober / And you wrote me         displaying the skeletons in her closet. She
                                               a letter / But I don’t have to read it / I’m    has ghosts that seem to follow her around,
                                               gonna kill you / If you don’t beat me to it.”   but by the closing track, she knows the
                                                    A running thread throughout this           end. And she isn’t afraid of it.

                                                                                                                                           8
SPRING 2021 - Coulture Magazine
BEAUTY IN BLOOM
                         WRITTEN BY ALICE NOVINTE | DESIGNED BY ANNA MOTT
                        PHOTOGRAPHED BY JASMINE WILSON AND ALICE NOVINTE

    “Florals? For spring? Groundbreaking.” The famous words           artistic mediums, like resin molding and framing, but they have
of “The Devil Wears Prada”’s most infamous character, Miranda         become increasingly popular in the beauty world. Rather than
Priestly, stained the reputation of florals throughout the 2000s      using florals to frame the face through accessories like flower
and into the 2010s, but in the new decade of the 2020s, florals are   crowns or flowers tucked behind the ears, makeup artists are
back on-trend with a refreshing new take. Even though the beauty      incorporating pressed flowers into their looks in the form of
industry has become more saturated with innovative products           eyelashes, eyeshadows, and facial decoration. The diversity that
for consumers to try, beauty lovers are moving away from typical      flowers offer in terms of shapes, colors and sizes allows makeup
beauty products to a more natural approach.                           artists to create colorful, bright looks that are perfect for spring
    Pressed flowers are a material that have been used in multiple    and summer.

9      COULTURE MAGAZINE • CALM
10
PHOTO HERE

PHOTO HERE                      PHOTO HERE

11   COULTURE MAGAZINE • CALM
PHOTO HERE

MODELING AND MAKEUP BY ALICE
NOVINTE, SOFIA ALEM, CAMERON
MASSEY AND JASMINE WILSON

                                            12
THE AESTHETIC
PHENOMENON
13   COULTURE MAGAZINE • CALM
WRITTEN BY HAYLA HURT | DESIGNED BY ELIZABETH BRYANT
    Merriam-Webster defines the word              this misogynistic notion that women            occasions they had for the day or both.
“aesthetic” as “a branch of philosophy            cannot be interested in or like any sort           Next, different types of media, not just
dealing with the nature of beauty, art, and       of aesthetic without being criticized in       social media, served as sources of aesthetic
taste, and a particular approach to what is       some way. It’s a notion that aligns with the   inspiration for half of the subjects. For
pleasing to the senses — especially sight.”       incredibly high standards our society has      example, one interviewee credited a
Essentially, the concept of an aesthetic          placed on women. Women are criticized          portion of her aesthetic inspiration to
expands on the phrase “beauty is in the           for not having a deep or profound reason       the recent increase of Asian character
eye of the beholder,” yet pertains to more        for dressing however they choose. After        representation in mainstream television
aspects of one’s daily life.                      addressing this notion and its origins over    and movies.
    Our generation has given a new                the past couple of years, women have               The most noteworthy commonality
meaning to the term “aesthetic.” When you         felt less of a pressure to stray away from     points to the development of aesthetics
think of this term, you are likely thinking of    styles that they may actually like for the     over the course of the past year amidst
specific kinds of lifestyles that differentiate   sole purpose of avoiding criticism in their    the pandemic, and how the concept of
visually and apply to almost all aspects of       fashion choices.                               aesthetics has served as a tool of self-
one’s self-expression: the way a person                Social media platforms have               discovery. One interviewee claimed that
dresses, the way they style their hair and        skyrocketed the popularity of different        “dressing in [different] aesthetics factors
makeup, their home decor and even the             aesthetics, and you can see this especially    into assisting me with the battle against
media they consume. The aesthetics that           on TikTok and Pinterest. On Pinterest,         complacency and defeatism during the
are popular on social platforms include:          users have the option to create boards that    pandemic,” while another disclosed
“indie,” “cottagecore,” “90’s,” “Y2K,”            correlate to whatever category the user        that she “dressed pretty safe growing
“dark academia,” and “soft,” to name a few.       desires. Recently, Pinterest has gained        up, and now [is] coming into her own
A closer look at these categories shows           traction for its contribution to popular       freedom with fashion, especially during
that even the definitions of these aesthetic      aesthetics because of how easy users can       the pandemic.” People have stepped
labels themselves are being redefined as we       create their own fashion and lifestyle         into using aesthetics as a tool to merge
take influence from notable eras of modern        moodboards. Over the course of 2020 and        escapism and role-playing to discover new
fashion and pop culture.                          into 2021, TikTok has become a hub of          sides of themselves. All subjects noted
    A large reason why the aesthetic              aesthetic discovery and inspiration among      that dressing up in different aesthetics
phenomenon has become so popular
amongst our generation revolves around
the concept of wanting to be like the
                                                    “PEOPLE HAVE STEPPED INTO
people touted as “ideal” in the media,
specifically social media. Companies
                                                    USING AESTHETICS AS A TOOL TO
market clothing and other items pertaining
to certain aesthetics online by taking              MERGE ESCAPISM AND ROLE-
                                                    PLAYING TO DISCOVER NEW SIDES
advantage of people’s insecurities. They
push the idea that a consumer needs
the clothing they see on social media, or
needs to fit the aesthetics they see on
social media, to feel admired or secure
                                                    OF THEMSELVES.”
within themselves. Growing up, when               Generation Z, especially among young           felt like becoming different versions of
I saw people I admired in the media or            adults and college students.                   themselves and that seeing what versions
people that had the face and/or body that             With the origins behind the aesthetic      of themselves they could create helped
I wanted, I would take note of how they           phenomenon in mind, these questions            channel newfound confidence.
styled themselves. I wasn’t secure in how         must be asked: Do people see these                  Whether one’s relationship to
I looked then, so I imitated the styles of        aesthetic categories as limiting or freeing?   aesthetics in fashion serves as a place of
those I admired. The thing is, it didn’t          Why do people feel drawn to aesthetics         play or a place of deep identity, it is clear
matter at the time what the aesthetic even        with bounds and limits? Do people feel         that the act of getting dressed can be a
was, or if the aesthetic was something I          comfortable within those limits and feel       powerful tool in determining how you
personally liked. This may be a reflection        no need to step outside of them, or do they    decide to live and exist, and aesthetics
of how some people think because                  feel the need to expand from that label        can act as a gateway to doing that.
marketing and advertising affect us more          from time to time? How much of one’s           Experimenting with aesthetics can be a
than we may realize.                              identity is correlated with their particular   guide to knowing and expressing who one
    Another reason, although very surface         aesthetic choices? After interviewing some     is, no matter how many versions there may
level, is that people feel drawn to certain       friends of mine who regularly dress in         be. As time goes on, we can look forward to
aesthetics “just because.” Recently, there’s      different aesthetics, commonalities among      how the meaning of aesthetics in our lives
been a lot of discourse surrounding               their relationships with the concept arose.    will continue to change.
style and aesthetic choices by women                  First, there is a correlation between
specifically. Women have been called              one’s intention and mood of the day and
basic for following certain aesthetics or         how one chooses an aesthetic. All subjects
styles but have also been ridiculed for           had a set of aesthetics that they enjoyed,
experimenting with their style in ways that       and their intentions behind which aesthetic
don’t align with what is popular. There’s         they chose reflected either their mood, the

                                                                                                                                            14
The Mission for
                     Menstrual Equity
         WRITTEN BY KATELYN CHEDRAOUI AND SARA RAJA | DESIGNED BY DEJA BOONE

    Whether you call it “that time of the     interest for UNC-Chapel Hill’s Menstrual        eliminate it, we need to tackle it on
month,” “getting a visit from Aunt Flo,” or   Health Equity (MHE) club. Sophomore             multiple fronts: making period products
“the worst week ever,” menstruation has       Annie Braker is co-president of the club.       accessible, increasing reproductive health
been given many names by the over 800              “Removing the tax from period              education and working to destigmatize
million people who menstruate on any          products is a really good start because even    menstruation. Both locally and
given day. Despite being a natural bodily     though it’s just a certain amount of money      internationally, menstrual health equity
process, the health issues surrounding        taken off, that can go a long way for a lot
menstruation are rarely addressed and
are generally considered a taboo topic of
                                              of people who don’t have easy access to
                                              menstrual products,” Braker said.
                                                                                              “MENSTRUATION
conversation.
    Periods are heavily stigmatized. In
                                                   MHE at UNC-CH holds fundraisers
                                              and period product donation drives for          IS AN IMPORTANT
some cultures, when people menstruate,
they are considered dirty and impure.
                                              women’s shelters in the Chapel Hill area,
                                              like the Inter-Faith Council’s shelter for      ASPECT OF
                                                                                              REPRODUCTIVE
They can also be barred from attending        women and families. They also work to
school, socializing and even eating certain   educate UNC-CH students about the
foods, according to the UN Women’s “End       stigma surrounding periods and the issue
the stigmas. Period.” campaign. 42% of
American women-identifying individuals
                                              of menstrual health equity.
                                                   The club has a “birth control crash
                                                                                              HEALTHCARE,
surveyed in 2019 by THINX have
experienced some type of period shaming.
                                              course” and holds a “time of the month
                                              Tuesday” where members can learn
                                                                                              AND THE
    Menstruation is an important aspect
of reproductive healthcare, and the
                                              more about different issues concerning
                                              reproductive and menstrual health equity.       CONVERSATION
                                                                                              AROUND
conversation around it would benefit from     It is also planning to collaborate with other
a political and cultural overhaul. One        menstrual health equity organizations,
approach to making periods more equitable     like The Menstrual Movement club at
would be to eliminate the pressing issue
of period poverty, or inadequate access
                                              North Carolina School of Science and
                                              Mathematics — expanding its education to
                                                                                              IT WOULD
to period products, sanitary facilities and
waste management. A 2019 Reuters study
                                              middle and high schoolers.
                                                   Braker said increasing the conversation
                                                                                              BENEFIT FROM
found that two-thirds of the low-income
American women surveyed could not
                                              about periods is important to ending the
                                              stigma.                                         A POLITICAL
afford period products during the previous
year. More than 20% said they faced this
                                                   “I think just talking about periods
                                              normally like it’s not something to be          AND CULTURAL
                                                                                              OVERHAUL.”
problem on a monthly basis. The stories       scared of is a really important first step.”
are worse for incarcerated or homeless             In an attempt to alleviate period
individuals, whose supplies are based         poverty, Scotland recently became the first
on government allocation or fluctuating       country in the world to pass legislation        is necessary to ensure that menstruating
donations.                                    making all period products free and readily     folks have access to the supplies, education
    In North Carolina, menstrual products     available, according to BBC News. The bill      and support they need. The first step to
are considered non-essential luxury goods     makes local authorities responsible for         tackling period poverty and stigma is
and are taxed at 4.75%, with an additional    providing period products like pads and         sparking open conversations and educating
2-3% depending on the county, a tax           tampons in designated public places, as         the public on this often overlooked issue.
referred to as the “tampon tax.” You may      well as continuing access in all Scottish
also know this as the “pink tax.” Because     schools, colleges and universities. New
period products are classified as such,       Zealand just expanded its pilot program
they cannot be bought with government         to ensure free period products in all their
assistance, like food stamps.                 schools as well.
    The “tampon tax” is one area of                Period poverty is a global issue. To

15     COULTURE MAGAZINE • CALM
16   COULTURE MAGAZINE • CALM   16
ARTIFICIAL
                AMBIENCE
               WRITTEN BY ISABELLA SHERK | DESIGNED BY ANNIE RUDISILL

17   COULTURE MAGAZINE • CALM
ON THE LAST DAY OF NORMAL                  the stresses within life were smaller than I    2020 was all about using my resources.
TIMES, I was sitting in my hometown            had built them up to be. Simply put, it was     While I still wish I could slip into
Starbucks doing some classwork over            a chance to get out of my own head.             relaxation mode like I used to, I’ve found a
spring break. I stared out the window,             When the worst-case scenario that I         way to manufacture the feeling when it is
unmotivated, while the workers disinfected     had carefully crafted became reality, my        necessary.
tables around me. It was emptier than          mind short-circuited. Taking college classes         These videos help me simulate a
usual — and ominous.                           from my childhood bedroom was hardly            comfortable place to complete my work.
    Suddenly, my phone chimed, and spring      ideal, but doing any work at all without        When mentally preparing for a mountain
break was a week longer. I sighed, shut my     the extrinsic motivation of my dreamlike        of assignments, I display the video on
laptop, and went home.                         environment seemed impossible.                  my desktop computer or television to
    Many people admit they only expected           The disconnect between me and the           set the mood while I work on my laptop.
the pandemic to last a month. As a chronic     rest of the world felt enormous, and I          Sometimes I even light a candle.
overthinker and avid news consumer, my         was more anxious than ever. I struggled              Of course, watching calming videos on
mind went straight to the worst possible       through the remainder of the semester,          my computer is certainly not a cure-all for
scenario pretty quickly. And for what seems    dragging myself across the invisible finish     a lack of motivation during an isolating and
like the first time ever, I was completely     line into the summer.                           scary time. However, it is a nod to escapism
right.                                             When the fall semester hit, there was       when physical escape is impossible.
    I didn’t realize then that I would look    some sense of normalcy in online school,             For me, stress is only a motivator
back on that day as the moment everything      but the absence of connection and the           when I wait until the last possible second
changed: the last day where I could sit in a   stagnation of my surroundings still had         to start a task; when I’m on the clock
coffee shop and write, work on homework        a hold on me. So, I turned to something         and every molecule of me is focused on
or stories and people-watch.                   unexpected: YouTube videos.                     finishing. This is not a helpful mentality
    It was the last day I could simply exist       More specifically, I discovered the         when you are juggling multiple classes
among other people, strangers with their       ambience genre. Think eight-hour-               and responsibilities on top of the mental
own completely overflowing lives that          long animated videos with music and             turmoil of a pandemic.
intersected mine for a mere moment.            background noise simulating real-life                Is it even possible to simulate a calming
    Maybe this is the case for everyone,       experiences.                                    environment when you are locked in your
but, to me especially, my environment is           My favorites obviously showcase             parents’ house waiting on a vaccine or a
                                                                                               miracle? In short, no.

"IT WAS THE LAST DAY I COULD                                                                        But it is possible to let your mind
                                                                                               sink into a familiar and comfortable

SIMPLY EXIST AMONG OTHER                                                                       state — with considerable effort, of
                                                                                               course. Ambience videos are my way of

PEOPLE, STRANGERS WITH THEIR
                                                                                               transporting myself, not physically, but
                                                                                               mentally.
                                                                                                    Going to a coffee shop used to get me
OWN COMPLETELY OVERFLOWING                                                                     out of my own head. Now, the artificial
                                                                                               environment that lives on my computer
LIVES THAT INTERSECTED MINE                                                                    screen distracts me from the noise
                                                                                               accumulating in my mind when I am

FOR A MERE MOMENT."                                                                            physically stuck.
                                                                                                    So, as if I were in an actual coffee shop,
                                                                                               I let myself lean into the feeling of ease,
everything. Going to a coffee shop used to     a coffee shop environment with jazz             letting my mind recognize the rain sounds
mean sinking into the atmosphere: being        music and sounds of rain tapping on the         and jazz music in the background of my
enveloped by chatter, the coffee grinder       illustrated windows. Throw in an animated       thoughts. In the foreground, I become
and whatever early 2000s song was playing      crackling fireplace and you’ve got me           laser-focused on what needs to be done.
over the speakers.                             hooked.                                              Eight-hour ambience videos might
    Just being there would put me into a           My favorite channel is called Calmed By     not work for everyone, but they’ve filled
hypnotic state, frozen as the rest of the      Nature. The person who runs the account         a coffee shop-sized hole in my heart
world moved around me. The ambience            animates the scenes and creates the music       and satisfied my need for relaxation and
alone threw me into a productive haze,         themselves. They even write a little story in   productivity in a time where calm is scarce.
my eyes fixated on my computer screen as       the comment section to set the mood for              The only thing missing is the people — and
I furiously typed away at the essay I was      the video. They have scenes like campfires,     the iced coffee.
working on.                                    cabins and, of course, coffee shops.
    The rhythmic calm of a busy coffee             I never thought I would find any kind
shop grounded me. It reminded me that          of mental peace through the internet, but

                                                                                                                                           18
FASHION
     A STORY ABOUT CONTROL
19   COULTURE MAGAZINE • CALM
WRITTEN BY CLAY B. MORRIS | DESIGNED BY ZOE HAMBLEY

     If Janet Jackson had named her 1986        Monsieur Dior and Cristóbal Balenciaga          notoriously unforgiving in an industry
album, “Control”, “Calm” instead, who           were alive and designing new looks for          that is prone to error. Entry is predicated
knows if it would have sold more than           women across the globe. Posen was in an         upon perfection and the ability to churn
10 million copies worldwide. Control            aesthetically separate lane from his peers,     out history-making moments in quick
isn’t synonymous with calm, but that            such as Nicholas Ghesquire, Phoebe Philo        succession, yet it is ignorant to the fact
doesn’t mean the auras of the words and         and Marc Jacobs. As these designers were        that fashion’s infant tastemakers, writers
their accompanying effects aren’t at least      creating markedly “modern” collections,         and brands are competing with greyed
fraternal twins.                                a nostalgic focus was placed on Posen’s         behemoths that have known nothing but
      Examining control as indistinct from      technical and design skills. His work           success for the majority of their existence.
calm is exactly the lens that should be         wasn’t necessarily anything new, but it             Trying to compete with a major fashion
applied to understand the simultaneous          was exciting because it showed respect for      house is insurmountable if magazines
fluidity and rigidity the fashion industry      fashion and a specific flavor of elegance.      are too afraid to admit that a house’s last
has had since the 1980s. Anna Wintour,          His clothes spoke to the control and calm       collection was, well, terrible. Attempting to
the late Karl Lagerfeld and inescapable         created in past decades that the world          re-establish style as the center of fashion
fashion houses like Gucci, Christian            recognized and would always crave.              writing is hard if editors are unwilling to
Dior and Chanel are, to some, one and               This doesn’t mean that history can’t        place new (read: young) and diverse people
the same with fashion. These names              be made in contemporary fashion — it’s          in positions of power, or at minimum,
have situated themselves as the center          simply a hard feat. Take the success            break away from the hypnosis of their
of the industry’s cultural impression. A        of Christopher John Rogers or Telfar            outlet’s standard operating procedures.
closer look at the contributions of these       Clemens, for example. Fashion’s dictators           But it seems that the fashion industry
fashion houses and industry titans proves
that they are undeniably case studies of
the phrase “credit where credit is due.”
                                                “WE MUST TURN TOWARD NEW
Wintour revolutionized magazines by
placing celebrities on covers, and Lagerfeld    FACES TO SIT ATOP FASHION’S
                                                LADDER AND FOSTER THE GROWTH
created the “designer as celebrity.” After
Wintour’s ascent to Editor-In-Chief at

                                                OF NAMES CONSUMERS HAVE YET
American Vogue in 1988 and Lagerfeld’s
1983 appointment at Chanel, fashion
as a business became unwavering in its
deciding of the names that have dominated
the industry for almost as long as all
                                                TO BE INTRODUCED TO.”
millennials and Generation Z have been          know that it’s difficult to break into the      feels that attempts to break away from
alive. Many attempts to create new legacy       industry, and they go to great lengths to       its control and repeated laudations of the
brands have sputtered or outright flopped       keep it that way. These dictators, whether      same figures, aesthetics and outlines are
— both Christian LaCroix and Fenty failed       they be brand managers, editors or              disrespectful or irreverent to the history
to take root as parts of LVMH, the biggest      influencers, use fashion’s self-sufficient      of fashion. In turn, that provides fashion
luxury fashion conglomerate. And the faces      relationship with history as a way to           with an unfortunately limiting capacity
of those who decide what we wear and            gatekeep opportunities from those actively      to expand its horizons and leads it down
why we wear it remain the same hue. Will        designing, writing or even just interested in   a road antithetical to fashion and away
fashion be able to find its way out of its      fashion from being able to offer their much     from creativity. If fashion is exciting, is
calm, yet controlling loop?                     needed insights and talents to the industry.    powerful, is bold — like many magazine
     The beginning of this inquiry requires     We care about Vogue and Dior because            covers claim — then it’s clear that what’s
an assessment of the position of history in     they’ve conditioned us to respect them          next in fashion is a clean cut away from the
fashion (hint: they’re inseparable). Fashion    as institutions within the industry — not       same names. We must turn toward new
is a circle ignorant of its own identity at     because their contributions to fashion’s        faces to sit atop fashion’s ladder and foster
times and thus calls of innovation and          landscape have been repeatedly distinctive      the growth of names consumers have yet
freshness in style and creation are, in         or excellent.                                   to be introduced to. What and who we
actuality, lapses in memory about a trend           No one should expect a brand to             know as fashion doesn’t have to fade away.
or cut of dress that was already widely         get every shoe right every time, or a           Fashion as history and history as fashion
beloved a decade or two prior. The fervor       publication to always perfectly style a         won’t let that happen. Instead, the industry
surrounding Zac Posen’s now closed              cover star. But at the same time, the reason    must become more open to experiencing
eponymous label and atelier in the early        why there should be skepticism about            change that is truly spontaneous and not
aughts was clearly a manifestation for style    the chokehold that certain fixtures have        pulled like a puppet behind a sheet with
addicts’ perennial love for the tailoring and   on the stasis of the industry is because        holes in it.
fabrics of couture’s brightest days, when       these figures, brands and “leaders,” are

                                                                                                                                          20
PHOTOGRAPHED BY HELEN HONG | DESIGNED BY ANNIE RUDISILL
              WRITTEN BY ALEX BERENFELD | MODELED BY AASHNA SHAH

                     With the residue of the pandemic settling brings an organic, energizing renewal of
                 a neutral color palette. We’ve seen a gradual shift away from quarantine tie-die sets and
                 neon accessories to muted beiges and camel tones. However, do not underestimate the
                 ability of these more understated colors. They have made appearances on runways and in
                 high-fashion editorial campaigns, making themselves adaptable to both fashion novices
                 and aficionados alike. Rich chocolate browns and crisp greens have earned their rightful
                 place next to our favorite neutrals in 2021’s spring and summer wardrobe.
                     This trend is readily embraced by all and justifiably so as it is gender and size
                 inclusive. Boasting versatility and endless combinations, this color palette allows you to
                 play with looks that are both sophisticated and eccentric. The green shades offer a fresh
                 tone to brown’s steadiness and comfort. Put together, one cannot help but feel more
                 grounded to their physical surroundings by appreciating the color scheme of nature’s
                 composition. It is a trend to try and a style to love.

21   COULTURE MAGAZINE • CALM
22
Aashna wears a Kelly Green
      trench dress from Gap and
      carries a Shein crocodile
      embossed brown purse.

23   COULTURE MAGAZINE • CALM
24
Aashna wears her own
                                white satin top paired
                                with Nasty Gal brown faux
                                leather pants and tortoise
                                printed heels from Express.

25   COULTURE MAGAZINE • CALM
A light brown sweater vest
(stylist’s own) is layered over
a sage green slip dress from
Missguided and white heels
from Express.

                                  26
Japanese
                                Americana
                                 A Game of Telephone
                                 WRITTEN BY MARGOT MIDKIFF | DESIGNED BY JAENY YOO

                                    Have you ever played a game of               for meals. According to the streetwear
                                telephone? It’s quite simple, and, in a way,     boutique Bodega, this contrast in living
                                mimics how the American fashion industry         situations created a perception that
                                warps Japanese style and vice versa. In          anything American was the way for self-
                                order to play telephone, everyone sits in        preservation. This variation resulted in
                                a circle and one person whispers a phrase        Japanese youth adopting the American
                                to the person on their right. That phrase is     lifestyle in any way that they could
                                then slowly passed around to everyone in         — styling themselves in clothes that
                                the circle until it comes back to the person     replicated those of American soldiers.
                                who originated it. Since each person is          Some consider this moment to be the
                                only allowed to whisper the phrase once,         beginning of Japanese Americana style.
                                the words are sometimes mistranslated.               However, according to W. David Marx,
                                Ergo, when the final phrase is spoken            author of “Ametora: How Japan Saved
                                aloud, more often than not, it differs from      American Style,” the 1965 publication of
                                the initial phrase, but still has the original   “Take Ivy” was the real catalyst for the
                                structure to it.                                 creation of the style.
                                    The Japanese and American fashion                A printed collection of photographs
                                industries have been playing a game of           taken from the campuses of America’s elite
                                telephone since 1945.                            colleges, “Take Ivy” illustrates the dark
                                    During the American occupation of            academia fashion of the Ivy League. Four
                                Japan post-World War II, U.S. soldiers           Japanese sartorial-focused artists authored
                                patrolled the streets of Japan’s most            the book, which became a fashion bible for
                                prominent cities. The bomber jackets,            some Japanese men — containing candid
                                work boots and olive green attire of the         photos spanning 1959 through 1965. The
                                American soldiers became symbolic within         Ivy League style mirrored the fashion of
                                the changing country. While American             distinguished figures like John F. Kennedy
                                soldiers were provided with many overseas        and designers like Ralph Lauren.
                                resources, Japanese citizens struggled               By the 1980s, Japanese menswear went

27   COULTURE MAGAZINE • CALM
full “ametora” — a Japanese term for           close to death in December 2019, little                             and an interesting
traditional American style.                    did he know that three months after he                              imbalance.”
     Now, you’re probably wondering how        signed streetwear’s death certificate,                                  Now, fast forward
on earth World War II and a random             the COVID-19 pandemic would act as a                                to 2021 and a new wave
book published in                              defibrillator to jolt the style back to life.                       of deconstructionism
the 1960s relate                                   Streetwear brands like A Bathing Ape                            and patchwork-styled
to the game of                                 (BAPE) and Undercover are known for                                 clothing is flooding
telephone. Well,                               their American-influenced, Japanese-                                the fashion scene.
remember how                                   cultivated streetwear styles. Nowadays,                             London-based brand
in the game each                               with many people working from home,                                 Jaded London’s
time the phrase is                             comfort has become a priority when                                  patchwork denim
passed around it                               purchasing clothing. Thus, the common                               pants, with different
changes a little bit?                          consumer gravitates toward soft, screen                             squares of denim
With the Japanese                              printed t-shirts, high-quality sweatpants                           washes sewn together
adopting military                              and colorful, yet stylish hoodies. All                              creates a rugged piece
and preppy designs                             of these items can be found at BAPE                                 of clothing that is
from the American                              and Undercover, as both brands utilize                              becoming increasingly
fashion industry,                              traditional methods of screen printing on                           popular amongst
brands in Japan                                their clothing.                                                     American youth.
decided to create                                  Katagami is a Japanese screen printing                          Moreover, Jasmine
their own spin on                              technique that was invented in the eighth                           James’ American brand
these concepts.                                century. This art form involves making                              JJVintage has been
Japanese labels like                           detailed paper stencils for the purpose of                          deconstructing Nike
The Real McCoy’s                               dyeing textiles.                                shirts since 2018 and upcycling them into
started earning                                    Originally, katagami was the primary        corset-like silhouette tops that leave the
a reputation for                               method of producing kimonos. Over the           hemline stitching visible and the patchwork
their high-quality                             centuries, this technique has evolved and       exquisitely uneven.
designs inspired                               is now used by modern Japanese brands to            Most American consumers that wear
by 1940s and 1950s                             produce clothing for the masses.                these types of clothing are unaware of the
American fashion,                                  Another technique originating               cultural significance of the style or how
and, with time, what once was a staple of      from Japan is deconstructionism. In             Yamamoto and Kawakubo opened a door
American fashion became an archetype of        1981, designers Yohji Yamamoto and              for many designers who were too afraid at
Japanese style.                                Rei Kawakubo revealed collections in            the time to go against the status quo.
     It wouldn’t be a fair game of telephone   Paris featuring asymmetric clothes with             Over the past 70 years, Japanese
if America was the only one to pass along a    scissored hemlines, rips scattered through      Americana fashion has evolved from
trend. In the early 2000s, menswear blogs      the fabric and exposed stitching. At            bomber jackets and preppy Ivy League
became popular in the U.S. With more men       the time of their debut, Yamamoto and           style to screen printed hoodies and
becoming fascinated with fashion, Google       Kawakubo’s collections were considered          deconstructed beauties. For a long time,
searches inquiring about the preppy, clean-    risque compared to the polished clean-          the foreign influence was a one-way
cut clothing of American style from the late   cut work of other designers at the time.        street — either the U.S. was passing
1950s through the mid 1960s increased and      Kawakubo’s brand Comme des Garçons              along a design to Japan or vice versa.
most of the brands that appeared at the top    continues to challenge traditional concepts     But now the two countries have ended
of those Google searches were Japanese         of beauty by designing clothes that do not      their game of telephone and collaborate
companies that produced American-style         strictly line female bodies’ curves.            openly. Hopefully, through the rekindling
clothing. Subsequently, the U.S. began             In her book “The Japanese Fashion           of Japanese Americana fashion, the
mass importing Japanese clothing in the        Designers,” Bonnie English writes, “for         overlapping histories of Japanese and
early 2000s.                                   the Japanese, ‘deconstruction’ meant            American style will be highlighted —
     With the surge of clothing bearing the    that seams did not just hold two pieces of      making more people aware of the designers
coveted “Made in Japan” label in the U.S.      fabric together, but when exposed, gave         and events that built this singularly
over the past 20 years and both America        energy and dynamism to the design, and          modern style.
and Japan having their turn to inspire one     asymmetrical points created movement
another, the fashion industry has come
into a new era. Once a game of telephone,
the relationship between the countries’
                                               “ONCE A GAME OF TELEPHONE,
industries is now what Marx calls an “open
dialogue.”                                     THE RELATIONSHIP BETWEEN
     Building off designs from both Japan
and America, the modern world of fashion       THE COUNTRIES’ INDUSTRIES IS
has initiated the resurgence of screen
printing and deconstructed clothing —
pieces that have become the new definition
                                               NOW WHAT MARX CALLS AN ‘OPEN
of Japanese Americana. While Virgil Abloh,
an American designer, declared streetwear
                                               DIALOGUE.’”
                                                                                                                                       28
The
Masculinization
of
                        MEAT
                WRITTEN BY HENLEY YOUNTS | DESIGNED BY LILLIAN CLARK

29   COULTURE MAGAZINE • CALM
“You don’t need as much protein as you     strong; however, these connections can         saying, “I’m way too hungry to settle for
think.” It was an innocent comment. Then,      be counterproductive. The Washington           chick food.” He seems fed up with his
all my guy friends immediately pounced. I      Post wrote, “The deep-set belief could         recent diet and wants to reclaim his primal,
hit a nerve.                                   pose a serious threat to men’s health, as      masculine need for meat. He gathers many
    Protein is a touchy subject. There is      research suggests that incorporating more      more men on his way to Burger King to
much debate over how much we need              plant-based proteins can improve health        get his Double Whopper, starting a sort of
and where to get it. The Food and Drug                                                        revolution with one of their slogans being
Administration sets our recommended                                                           “Wave tofu bye-bye!”
daily allowances (RDAs), which outline the                                                         This commercial taps into a
necessary macronutrients for an average                                                       romanticized notion of the hunter-gatherer
American. For protein, these RDAs are                                                             stage in mankind’s evolution. Humans
56 grams for men and 46 grams for                                                                    were separated into roles by their
women, and Americans typically                                                                          biological genders: men went off
eat twice this amount.                                                                                    into the wild to hunt and kill
    An accepted mentality                                                                                   animals, while women stayed
across the world is that                                                                                      back to pick berries and
people, especially those                                                                                       gather food from the land.
who want to be strong,                                                                                          The man’s job was deemed
need protein in the form                                                                                         more important and more
of meat. Carol J. Adams                                                                                          crucial to the survival of
unpacks this mindset                                                                                              mankind. Is that really the
in her landmark book                                                                                              case though? I would argue
“The Sexual Politics of                                                                                           the food the women were
Meat,” published in 1990.                                                                                        rounding up was just as
She discusses how meat                                                                                           crucial, if not more so.
is made to be masculine,                                                                                            This damaged
while “men who decide                                                                                          sexualization of meat
to eschew meat-eating are                                                                                     negatively affects women too.
deemed effeminate.”                                                                                         It puts a magnifying glass on
    Think about going to Target                                                                           women’s eating decisions and
around Father’s Day. What are                                                                          basically gives them two options:
the suggested gifts for dad? Grilling                                                                be a dainty eater and order a salad
equipment. Although this has changed                                                             or be a “cool” girl and get a steak. This
a bit over time, grilling up a thick slab of                                                  hyper-awareness of food and body forces
meat used to be the only acceptable form                                                      women into very traditional gender roles.
of cooking for a man to do.                                                                   I remember going to prom with my friend
    Many people associate meat with being                                                     in Georgia — where prom is a very big
                                                                                              deal — and we went to dinner at a fancy
“PLANT-BASED                                                                                   steakhouse. I was so ready to order a big
                                                                                                 steak, but, to my disappointment, every
PROTEINS,                                                                                         girl was ordering a salad. I succumbed
                                                                                                  to the peer pressure and ate my puny

TOFU,                                                                                             salad while I watched my date devour
                                                                                                  his steak. Why didn’t I just order a steak
                                                                                                  too? I was afraid I’d seem mannish or
VEGETABLES,                                                                                     big. Ordering a steak would definitely not
                                                                                               make me these things, but that’s how it
SOY MEAT                                                                                      felt in my mind.
                                                                                                   These perceptions are ridiculous, but
SUBSTITUTES,                                                                                  they are persistent. Even having come so
                                                                                              far in other areas of social progression,
ETC., ARE                                      and lengthen one’s       life.” Yet, plant-
                                                                                              there is still this archaic masculinization of
                                                                                              meat. It’s crucial for women to take back

FEMINIZED AND                                  based proteins, tofu, vegetables, soy meat
                                               substitutes, etc., are feminized and seen as
                                                                                              the power and eat what they want without
                                                                                              feeling like they need to appease a male
                                               unable to fulfill one’s needs.                 audience.
SEEN AS UNABLE                                     For example, a 2006 Burger King ad
                                               for a Texas Double Whopper, “Manthem,”
TO FULFILL                                     shows a man getting up from a date and

ONE’S NEEDS.”
                                                                                                                                          30
Wellness
          Doesn’t Belong to
           White People
                  WRITTEN BY NUPUR SHAH | DESIGNED BY ANNA THOMAS

31   COULTURE MAGAZINE • CALM
As a child, I’d often stumble down the     Hindu, Buddhist, African and Indigenous         higher purpose to many people throughout
stairs to find my grandfather in our living    practices available to more people than         its existence.
room, practicing “surya namaskar,” better      ever. This is fantastic. As someone whose            Yoga began in ancient India over 5,000
known as sun salutations, or taking forceful   mental health has been completely               years ago and was first written about in the
exhalations in “kappal bharati” to energize    transformed by Hindu and Buddhist               oldest sacred text of the Vedic tradition,
him for the day. My grandmother taught         meditation practices, I understand how          known today as Hinduism. Over thousands
me about pressure points in the body           life-changing these wellness practices can      of years, the practice was refined and
and the benefits of activating them, even      be.                                             changed, involving mental, spiritual and
leading me through my first meditation at
age eight, using her voice to guide me up
through the clouds in my imagination. I
                                               “AS I BECAME INCREASINGLY
remember feeling weightless and knowing
that my joyful, healthy grandparents had to    EMBARRASSED OF MY CULTURE,
be on to something.
    Fast forward to my adolescence,            MY PEERS EMBRACED EVERY
                                               SPARKLY, WHITE-WASHED, PRE-
where I came to see the practice of yoga
and “namaste” shirts as something that
belonged to my white friends’ mothers
much more than they belonged to me. As
I became increasingly embarrassed of my
                                               PACKAGED VERSION OF IT.”
culture, my peers embraced every sparkly,          However, with the increasing                physical aspects. What we call “yoga” in
white-washed, pre-packaged version of it.      popularity of Eastern and Indigenous            the West is actually Hatha Yoga, a form
    It was a time when hot yoga reigned,       traditions has also come the erasure of         of yoga focused on a mix of postures,
and Lululemon made billions of dollars         thousands of years of history and cultural      breathing and spiritual exercises.
selling “yoga clothes” to wealthy white        practices. White people have become the             Yoga made an entrance in the West
women, employing overwhelmingly white          spokespeople for spirituality and wellness      when Swami Vivekananda, a Hindu monk,
models. SoulCycle brought mindfulness to       in the West, bulldozing the integrity           spoke at the Parliament of the World’s
the lives of affluent Americans. More and      of sacred practices in the process and          Religions in 1893 in Chicago on behalf
more people began using ghee, a traditional    overlooking their backgrounds entirely.         of Hinduism. He spoke of yoga’s power
Indian butter, in their cooking when these         There are so many cultural practices        and encouraged a sense of universality
same people twisted their nose when I          currently being hijacked, but for the sake of   within religious practices, uniting and
brought Indian food as my school lunch.        brevity, I’ll give the background of a select   empowering his audience.
    It made me angry, even then. But I         few which have entertained a particularly           Today, almost everyone I know has
found myself rationalizing and excusing        large amount of popularity.                     tried yoga at least once. Yoga classes are
the offensive actions of white people,                                                         available at most gyms and yoga studios,
just so neither they nor I had to face the     PRACTICING YOGA                                 apparel and fitness programs are a growing,
discomfort they’d caused. At the time, it                                                      multi-billion dollar industry in the United
seemed easier to turn a blind eye than to         In its most literal form, the word           States. Famously, Gwyneth Paltrow has
hold space and create an opportunity for       “yoga,” in Sanskrit, means “to unite.”          taken credit for the popularization of yoga,
others to show their prejudices in a more      While this is in reference to yoga’s core       which most everyone can disagree with.
direct, hostile way.                           purpose — to unite mind, spirit and body        (Warning: this will not be the last time I
    Now, a new movement for wellness           — yoga has been a source of unity and           call out Gwyneth Paltrow in this article.)
and spirituality has made a wide variety of

                                                                                                                                         32
Kabat-Zinn introduced a stress reduction        to grow the plant.
                                                program called Mindfulness-Based                     The entire concept of commodifying
                                                Stress Reduction (MBSR). This program           prayer by buying and selling sage goes
                                                integrated Buddhist mindfulness practices       against Indigenous beliefs and benefits
                                                with Western science and inspired the           capitalistic structures profiting off of native
                                                creation of Mindfulness-Based Cognitive         tradition. Indigenous people believe energy
                                                Therapy (MBCR), which aids those                is fragile, and each bundle of sage absorbs
                                                suffering with depression.                      the energy of anyone who comes in contact
                                                     Mindfulness exercises have since           with it, thereby exposing you to the energy
                                                become commonplace to benefit mental            of every unknown person who touched it
                                                health and are generally seen as completely     when you burn it in your home.
                                                secular. Few people recognize or explore             Buying sage at the store causes more
                                                the Buddhist origins of their daily             problems than it’s worth and contributes
    As yoga has been popularized, it            meditation, breathwork and exercises.           to a cycle of oppressing and, subsequently,
has become synonymous with wealth,              In this, practitioners of mindfulness are       profiting off of Native people. If you’d like
whiteness and oftentimes, femininity. This      failing to access the wealth of teachings       to burn sage, do your research on what
has led to the erasure of the culture and       about psychology and mental health              the practice actually means, and recognize
figures behind yoga, also opening the door      present in Buddhism and limiting                your privilege in being able to do it freely.
for the corruption of its practice.             themselves to one aspect of Buddhism,
    Yoga in America is distilled to remove      brought to use by a Western doctor.             LAW OF ATTRACTION AND
its Hindu elements, with terms like
                                                                                                MANIFESTATION
“vrikshasana” being renamed to “tree            SAGE CLEANSING
pose,” and many of the more spiritual                                                                The concept of manifestation has
aspects of yoga being repackaged to                  Most everyone reading this will agree      skyrocketed in popularity recently. As
appeal to the masses. In actuality,             that wearing feathered headdresses and          more people embrace it, social media
Hinduism is a philosophy and lifestyle          using Indigenous people as mascots is           manifestation exercises only seem to grow
rather than a religion; it encompasses          cultural appropriation, but what about          sillier and further from the original idea
tremendous diversity of thought and is          burning sage? White sage is an important        behind this practice.
practiced differently all over the Indian       component of Indigenous medicine and                 The Law of Attraction stems from
subcontinent. Therefore, anyone is              ceremony, treating a variety of ailments        the Hindu concept of universal cosmic
welcome to practice and take inspiration        and serving as an important aspect of           energy and the idea that the energy you
from parts of Hinduism. As a member             prayer.                                         put out in the world is the same energy
of the tradition, however, I believe it’s            To Indigenous people, sage is more         you attract. Simply put, this suggests that
important to respect the practice and the       than a “witchy” way to cleanse space. It        you can manifest positive things into your
culture it comes from. That means not           is a sacrament and a piece of culture that      life simply by making yourself open to
altering it to avoid acknowledging one’s        can be dated back thousands of years.           receiving them. In theory, it sounds perfect
interaction with different religious beliefs.   In the United States, Indigenous people         and easy, but manifestation is more than
                                                were legally barred from using sage until       lighting a candle and writing your wish
MINDFULNESS                                     as recently as 1978, as part of a systematic    over repeatedly in a journal.
                                                effort to erase Indigenous culture.                  If these rituals help you practice setting
    While mindfulness practices exist in             Now, when Indigenous people can            intentions and preparing yourself to
every major religion, both Eastern and          finally practice this tradition again, trendy   receive, do them, by all means. But please
Western, the mindfulness meditations            high-end companies such as Urban                be sure to recognize that your practice
that gained recent popularity in Western        Outfitters, Free People, Anthropologie and      comes from ancient religious and spiritual
society come primarily from Hindu and           Sephora have been buying up and selling         beliefs, warranting respect and sensitivity.
Buddhist traditions. Yoga and mindfulness       sage to a predominantly white audience.         Don’t fool yourself into believing that the
practices are often intertwined, and the        This has created shortages and drastic          purchase of a $200 “manifestation kit”
philosophy is a fundamental part of Hindu       overharvesting of the plant, leading to an      from Goop is going to bring any happiness
and Buddhist ideologies.                        entire illegal market for sage.                 into your life. (I told you I wasn’t done
    According to welldoing.org,                      In Indigenous traditions, there is an      with Gwyneth).
mindfulness as we know and practice it          understanding that you must leave some               Ultimately, all people have the ability
in the West today can be traced to Dr.          sage to allow the plant to continue to          and right to pursue whatever practices
Jon Kabat-Zinn, a professor who studied         grow. In the hasty appropriation of their       bring physical and spiritual wellness into
mindfulness in the Buddhist tradition           culture, non-Indigenous harvesters have         their lives. While I can’t speak for all
under several teachers. In the late 1970s,      permanently stripped fields of their ability    people within marginalized communities,

33     COULTURE MAGAZINE • CALM
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