Edition #10 - Blue Robot's Innovation Showcase
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Spotlight Blue Robot’s Innovation Showcase edition #10
OUR CLIENTS Showcasing brands that have used our Experiences
BizEvents Denmark Chatbot Experience BizEventsDenmark @BizEventsDK Are you planning your next company event? Let us inspire you with activities, BizEvents Denmark deals and news from #Copenhagen! enticed users to visit #eventprofs Copenhagen for their next company event by inspiring them with all the activities available. This was done through the use of an interactive chatbot. Inspire me 7 18 166 11:41 PM - 24 Oct 2018
BizEventsDenmark BizEventsDenmark @BizEventsDK @BizEventsDK Get inspired Great choice! Copenhagen has a lot to offer before or after a meeting. Which activities should your clients experience while meeting in Copenhagen? Choose a button Welcome from the team at Business Events below. Denmark We hope you will enjoy interacting with our new chat-bot We'd love to get you the latest news, deals and inspiration about MICE in Denmark. To get started just click a button below. Copenhagen on a bike Cultural Copenhagen Bike Copenhagen or see the city from the water Explore castles, fairy-tales and historic Tivoli Gardens Sign up for newsletter Get inspired Gastro Copenhagen Design and Architecture Get the latest news Get customised ideas for the best meetings Get a taste of Copenhagen’s foodie hotspots Experience Danish design and bold architectural masterpieces Win a trip to Copenhagen Back to main menu Enter to win a stay in Copenhagen! Return to main menu Send Send
BizEventsDenmark @BizEventsDK Oh yes! From castles to fairy-tales and the historic Tivoli Gardens, Copenhagen has so many great historic attractions to visit! Click the link below to get an itinerary of the best cultural and historic experiences in Copenhagen. Cultural activities in Copenhagen Send
FOX TV UK FOX TV UK Trigger on a Like @FOXtvUK A new world is coming. #TheWalkingDeadUK returns Monday at 9pm. this Tweet to set a reminder and FOX TV UK reminded receive exclusive content users to watch the new throughout the series. season of The Walking Dead by sending through a reminder Tweet when users clicked on the Like button. 292 1.2K 7.4K 4:48 AM - 5 Oct 2018
Automatic Response FOX TV UK @FOXtvUK @rachbates95 Your #TheWalkingDeadUK reminder has been set. Watch the action unfold on Monday at 9pm. Reply #Stop to opt out. 4:42 AM - 28 Oct 2018
Reminder FOX TV UK @FOXtvUK @rachbates95 Gear up for all-new #TheWalkingDeadUK tonight at 9pm. Reply #Stop to opt out. 11:42 AM - 29 Oct 2018
Spur Steak Ranches Mentions Experience Spur Steak Ranches @SpurRestaurant Spur Steak Ranches Are you #TeamTBone or #TeamRibs? interacted with their users by asking them whether they preferred a T-bone steak or ribs. The users preference would then be automatically Tweeted out onto their timeline. Tweet #TeamTBone Tweet #TeamRibs 35 18 215 12:26 AM - 19 Oct 2018
Pre-populated Tweet Rachel Bates @rachbates95 I'm #TeamRibs with @SpurRestaurant, which would you choose? https://bit.ly/ 2CPw7P0 Visit a Spur by 22 Nov www.spur.co.za 12:32 PM - 31 Oct 2018
DStv Chatbot Experience DStv @DStv BOOOOOOO!! It's #DStvTrickorTreat time! Join in on the scariest DStv interacted with day of the year below and you could be users by asking them if they wanted to trick or partying with us on #Halloween … treat this Halloween. Once users chose, they could then stand a chance to win tickets to the #DstvTrickorTreat party by taking part in the chatbot quiz. Tweet #DStvTrick Tweet #DStvTreat 10 12 29 2:24 AM - 30 Oct 2018
Pre-populated Tweet Rachel Bates @rachbates95 @DStv I chose Trick for #DStvTrick. What will you choose?! #DStvTrickorTreat 12:32 PM - 4 Sep 2018
Auto Response DStv @DStv @rachbates95 Mwaaahahahaha..Hello you spooky #Halloween person. You have chosen to be tricked by us! Join us for a scare if you dare at our #DstvTrickorTreat party. Want to know how? Follow the instructions below Reply #stop to opt-out #DStvTrickorTreat Bot 12:32 PM - 31 Oct 2018
DStv DStv @DStv @DStv Welcome to the DStv Halloween Chatbot! D Discover ALL you NEED to know about #DStvTrickorTreat here! WARNING! You have to be over 18 years and live in You're one step closer to a spooky Gauteng. Do you want to proceed? Halloween party with DStv Yes Quiz 2 Quiz 1 Quiz 2 Yes No Quiz 3 Quiz 4 Send Send
DStv DStv @DStv @DStv Which location is this movie from? 'Santa Congratulations you've been entered into a Rosa California' draw! Keep your on your DM'S Scream 1 Happy Halloween Congratulations. You have won yourself two tickets to our #DStvTrickorTreat Halloween Party in Braamfontein. If you are interested in joining us tonight, please reply YES and may you forward us the following details: Name and surname Cellphone number ID number Email address Scream 1 Scream 2 Scream 3 Looking forward to your response Send Send
The Witcher Reminder Experience The Witcher @witchergame Become part of Queen Meve's elite army and take part in the war for Lyria and Rivia in Thronebreaker: The The Witcher launched a #WitcherTales! Retweet or like this post new game called to be notified when the battle starts! Thronebreaker: The Witcher Tales. Users would be notified on the day of the launch by simply Liking the Tweet. 76 2.2K 15K 5:43 AM - 16 Oct 2018
Automatic Response The Witcher @witchergame @FeliciaDeAgrela thank you for your support! The battle will begin October 23rd. Not interested in the fate of the Northern Kingdoms? Tweet #ImOut @witchergame. Thronebreaker: The Where Tales launches on October 23rd! thewitcher.com 12:32 PM - 18 Oct 2018
Reminder The Witcher @witchergame @FeliciaDeAgrela the enemy invasion has begun! Queen Meve needs your support! Play Thronebreaker and guide Meve in her battle for Lyria and Rivia— find out more about The #WitcherTales by clicking the link! Thronebreaker: The Where Tales launches TODAY! thewitcher.com 6:22 AM - 23 Oct 2018
KFC South Africa Chatbot Experience KFC South Africa @KFCSA When is the best time to sink your teeth KFC South Africa interacted with users by into the KFC Crunchmaster? asking them when is #FingerLickinLOUD their best time to eat a KFC Crunchmaster. The users choice would then be reflected on their timeline and they would also receive a humorous video imitating how loud the crunch was. Tweet #lunchvibes Tweet #dindins Tweet #alldayerrday Tweet #onthego 18 17 144 3:22 AM - 26 Oct 2018
Pre-populated Tweet Rachel Bates @rachbates95 @KFCSA I could eat a Crunchmaster #alldayerrday. What’s your #alldayerrday meal of choice? Thank You 12:32 PM - 31 Oct 2018
Automatic Response KFC South Africa @KFCSA @rachbates95 It’s #alldayerrDay o’ clock! Go on, get yourself that #fingerlickinloud Crunchmaster. 12:40 PM - 31 Oct 2018
Vodacom Vodacom @Vodacom Retweet to Unlock The #SowetoDerby is sold out, but as always Vodacom has the hookup! Retweet this tweet and you could unlock tickets for you and three friends to see The much anticipated the giants clash! Soweto Derby event By retweeting you’re also opting in to was just around the corner and Vodacom receive some exciting news. T&Cs apply: had 20 tickets to give http://bit.ly/2Alr2ew away. Users were encouraged to RT and stand a chance to unlock one of the 20 prizes on offer. 61 916 358 11:00 PM - 22 Oct 2018
Automatic Response Vodacom @Vodacom @rachbates95 Congratulations! You have unlocked 4 tickets to the SOLD OUT #SowetoDerby! Tell the TL which team you’ll be backing, and meet us in your DMs to get your tickets to Summer’s biggest gig! 12:32 PM - 23 Oct 2018
Reminder Vodacom @Vodacom @rachbates95 All eyes are on the #SowetoDerby, but you can be a winner all season long with Vodacom #SummerGigs! Find out how right here . Reply #stop to opt out. 11:15 AM - 23 Oct 2018
LAUNCH Huawei Huawei Mobile ran a campaign introducing the new MATE20 Series. The campaign successfully integrated across the Netherlands, UK and Germany. With each campaign, users would like the Tweet and would then be reminded of the #HuaweiMate20Pro Live stream. Each country had their unique Tweet informing users about their new launch.
HuaweiMobileNL Trigger on a Like HuaweiMobileNL @HuaweiMobileNL De #HuaweiMate20Series is bijna hier. Mis de lancering niet en volg deze live vanuit Londen op 16 oktober. deze Huawei Mobile tweet voor updates op de dag zelf! introduced the new MATE20 Series in the Netherlands. Users were asked to Like the Tweet to be reminded to tune in to their Live stream. 21 31 599 7:42 AM - 12 Oct 2018
Automatic Response HuaweiMobileDE @HuaweiMobileDE @FeliciaDeAgrela We zijn live! Kijk mee naar de lancering van de #HuaweiMate20Pro! #DitIsMate Join us LIVE from London on 16th October at 13:30 GMT Huawei UK @HuaweiUK 12:32 PM - 16 Oct 2018
HuaweiMobileDE Trigger on a Like HuaweiMobile DE @HuaweiMobileDE #DoppeltePower kommt. Am 16.10. um 14:30 stellen wir die neue Mate20 Serie vor. Liked diesen Post, um live dabei zu sein. Huawei Mobile #HUAWEI introduced the new MATE20 Series in Germany. Users were asked to Like the Tweet to be reminded to tune in to their Live stream. 86 185 3.2K 7:42 AM - 11 Oct 2018
Automatic Response HuaweiMobileDE @HuaweiMobileDE @FeliciaDeAgrela Jetzt live aus London: Die etwas andere Vorstellung der neuen #HuaweiMate20 Serie. #HUAWEI #DoppeltePower kommt. Falls du doch nicht von uns hören möchtest, antworte bitte mit ""#Stopp. 12:32 PM - 16 Oct 2018
Huawei Mobile UK Trigger on a Like Huawei Mobile UK @HuaweiMobileUK A #HigherIntelligence is coming Like this post to be notified when the #HuaweiMate20Pro Livestream starts. Huawei Mobile 16.10.18 introduced the new MATE20 Series in the UK. Users were asked to Like the Tweet to be reminded to tune in to their Live stream. 54 157 2.1K 7:42 AM - 12 Oct 2018
Automatic Response HuaweiMobile UK @HuaweiMobileUK @FeliciaDeAgrela The #HuaweiMate20Pro I. livestream is now live. Come and see the #HigherIntelligence Watch the stream now > 12:32 PM - 31 Oct 2018
CASE STUDY BMW UK
BMW UK BMW UK @BMW_UK Chatbot Experience Test your #BMW knowledge with The Goodwood Challenge. All answers will be revealed on our social channels during the festival, so try again as many times as you want. True fans will be in BMW UK used with a chance to win The Full Fan gamification to test Experience. Ready? #BMWGoodwood users knowledge on their product offering. Users also stood a chance to win The Full Fan Experience. CHALLENGE ACCEPTED 93 107 386 11:41 PM - 11 Jul 2018
BMW Case Study 1 256 2 077 Completed user total unique users Blue Robot journeys @bluerobot_ @BMW_UK created the Goodwood Challenge in order to find the ultimate fan. Users were asked to complete a quiz of 15 questions and if they received 15/15, they were entered into a competition to be The Ultimate Fan. 774 164 59 8:06 PM – 17 July 2018 2 665 12.7 total user sessions average interactions per session
BMW Case Study “The bot enabled us to engage with our audience in a completely different, innovative manner, whilst showcasing the BMW product range onsite at Goodwood Festival. It felt like a win-win situation and a great opportunity to trial something new.” – Fiona Jones, Social Media Manager @ BMW UK “We wanted to engage with those on and off site, so set out on creating a compelling interactive experience that immersed consumers in the brand. The chatbot enabled us to have one-on-one conversations with consumers at scale.” – Laura Visick, Social Media & Innovation Director @ FCB Inferno.
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