SPONSORSHIP PROSPECTUS - Connect with health and physical educators at #SHAPEseattle... the premier HPE event of the year!
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Connect with health and physical
educators at #SHAPEseattle...
the premier HPE event of the year!
SPONSORSHIP PROSPECTUS
Audience Engagement • Brand Awareness • Thought Leadership
Leverage this unrivaled face-to-face event to boost
your brand!
We are very excited to bring our SHAPE America community together to network
and exchange ideas, attend educational sessions, visit the exhibit hall to explore
new products, resources and services for the classroom, and forge new
relationships with professionals from across the country.
Sponsor
SHAPE America offers sponsorship opportunities for corporate and
nonprofit organizations that want to reach the health and physical
education market. Boost your brand reputation, reach your target
audience, build loyalty, and maximize your market share! From
sponsor-curated sessions and alignment with keynote presentations
to special events and branding opportunities, the SHAPE America
National Convention & Expo provides the platform to support your
objectives.
SHAPE America
Exhibit
SHAPE America Attendees flock to the exhibit hall to explore the latest products,
services and technologies that support the implementation of high-
quality, standards-based physical education and skills-based health
education instruction.
Advertise
Increase your exposure before and during the 2023 SHAPE America
National Convention & Expo through a wide range of electronic and
print options. From email and website banners to placements in the
all-new Product Spotlight email series and the #SHAPEseattle
Scavenger Hunt Book to registration bag inserts and on-premise
branding and visibility, SHAPE America has a variety of solutions to
fit your budget and goals.
Page 2 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
About SHAPE America SHAPE America — Society of Health and Physical Educators is the national organization that serves as the voice for 200,000+ health and physical professionals across the nation. The organization's extensive community includes a diverse membership of health and physical educators, as well as advocates, supporters, and 50 state affiliate organizations. Since its founding in 1885, the organization has defined excellence in physical education. For decades, SHAPE America's National Standards for K-12 Physical Education have served as the foundation for well-designed physical education programs across the country. Additionally, the organization helped develop and owns the National Health Education Standards. SHAPE America provides programs, resources and advocacy that support an inclusive, active, kinder and healthier school culture and champions health and physical educators at every level, from preschool to university graduate programs. Our school-based service-learning program — health. moves. minds.® — helps teachers and schools incorporate social and emotional learning so students can thrive physically and emotionally, while raising funds to build and increase capacity for school health and PE programs. Our Vision A nation where all children are prepared to lead healthy, physically active lives. Our Mission To advance professional practice and promote research related to health and physical education, physical activity, dance and sport. 2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 3
An Active Audience
SHAPE America Member Profile
Employment
34% College/University
16% Elementary School Responsibility
14% K-12
13% High School
8% Middle School
15% Other*
*includes government, non-profit, business,
recreation, hospital clinic, retired,
consultant, agency, early childhood, dance
studio owner
24% College Professor
22% PE Teacher
16% PE & Health Teacher
Interests 10% Retired
9% Administrator
19% Other*
53% Physical Education
*includes research, coach, pre-service teache3r, exercise/fitness
instructor, athletics trainer, dance educator, therapist, nurse
18% Teacher Education
9% Health Education
9% Physical Activity and Fitness, Adapted Physical
Activity
11% Other*
*includes research, sport science, coaching, dance, early childhood, safety, nutrition,
leisure/recreation, aging/adult development
Page 4 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
NEW! Special Fundraising Initiative Send a Teacher Campaign SHAPE America is proud to offer the "Send a Teacher" fundraising initiative to help send teachers to the SHAPE America National Convention & Expo. The initiative was conceptualized by Andy Milne, 2017 National Health Education Teacher of the Year. 100% of your donation covers registration fees to help send teachers to the SHAPE America National Convention & Expo. The SHAPE America National Convention & Expo is the nation's leading convention for health and physical education professionals! There is no better opportunity to exchange ideas, forge new relationships, and learn from the best of the best in our profession. SHAPE America is a 501(c)(3) nonprofit organization (Federal EIN 52-0886491) and as such gifts to SHAPE America do qualify as charitable contributions and are deductible for federal income tax purposes to the maximum extent provided by federal law. 4 Simple Steps to Make a Tax-Deductible Contribution 1. Visit the #SHAPEseattle Sponsorship Reservations Portal. 2. When you arrive at the Sponsorship page, select Send a Teacher Donations. 3. Click on the amount that you wish to donate — $25, $50, $75 or $100. 4. Your donation will be added to your exhibit space, advertising or sponsorship reservation. Credit Card Processing Fee A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will be reflected on your invoice and receipt. 2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 5
Opening General Session
Feature your brand during the Opening General Session, held on Tuesday, March 28 at 4:00 p.m.
The session includes a keynote presentation, along with recognition of the Mentor of the Year
and announcement of the Major of the Year awards.
Opening General Session Sponsor Package inclusions:
Opportunity to lead a physical activity break during
$7,500 | 1 available
the Opening General Session (max. 5 minutes)
Package inclusions:
Opportunity to provide one (1) piece of collateral for
Verbal recognition during the Opening General
a seat drop during the Opening General Session
Session
(recommended quantity of 1,800-2,000)
Opportunity for a sponsor representative to deliver
Reserved seating for up to two (2) sponsor
brief welcome remarks (max. 5 minutes) during the
representatives during the Opening General Session
Opening General Session
Logo ID on Opening General Session page of the
Opportunity to provide one (1) piece of collateral for
#SHAPEseattle website
a seat drop during the Opening General Session
Logo ID on signage displayed before and during the
(recommended quantity of 1,800-2,000)
Opening General Session
Reserved seating for up to four (4) sponsor
Logo ID in the Opening General Session description
representatives during the Opening General Session
in the web- and mobile app-based Session Directory
Logo ID on Opening General Session page of the
Recognition in at least one (1) e-blast promoting the
#SHAPEseattle website
Opening General Session
Logo ID on signage displayed before and during the
Opening General Session
Opportunity to display up to two (2) branded pop- NEW! Pre-Session Trivia Sponsor
up banners inside the Opening General Session
$1,500 + prize donation | 1 available
meeting room during the session
Grab attention and entertain attendees with
Logo ID in the Opening General Session description
in the web- and mobile app-based Session Directory this series of six sponsored trivia questions that
Recognition in up to two (2) e-blasts promoting the will rotate on big screens in the General
Opening General Session Session room as attendees arrive. Attendees
will answer the trivia questions via the mobile
Physical Activity Break Sponsor
app. One lucky winner will be randomly
$2,500 | 1 available
Give attendees a mental and physical "reboot" drawn from those that participate and the
by leading an activity break from the stage winner will be announced from the stage.
during the Opening General Session. These Package inclusions:
brief refreshers present an exclusive and fun Logo on up to six (6) trivia slides shown during the
opportunity to showcase how your program 30 minutes prior to the start of the Opening General
supports physical activity. SHAPE America will Session, as attendees arrive
Option to provide custom, sponsor-focused
provide appropriate A/V equipment to
questions for up to two (2) trivia slides
support both audio and video during the Verbal recognition during the prize announcement
session. made during the Opening General Session
Page 6 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
Closing General Session
Feature your brand during the Closing General Session, held on Friday, March 31 at 4:00 p.m.
The session includes a keynote presentation and the official announcements of the 2023
SHAPE America National Teacher of the Year awardees.
Closing General Session Sponsor Package inclusions:
Opportunity to lead a physical activity break during
$7,500 | SOLD
the Closing General Session (max. 5 minutes)
Package inclusions:
Opportunity to provide one (1) piece of collateral for
Verbal recognition during the Closing General
a seat drop during the Closing General Session
Session
(recommended quantity of 1,800-2,000)
Opportunity for a sponsor representative to deliver
Reserved seating for up to two (2) sponsor
brief welcome remarks (max. 5 minutes) during the
representatives during the Closing General Session
Closing General Session
Logo ID on Closing General Session page of the
Opportunity to provide one (1) piece of collateral for
#SHAPEseattle website
a seat drop during the Closing General Session
Logo ID on signage displayed before and during the
(recommended quantity of 1,800-2,000)
Closing General Session
Reserved seating for up to four (4) sponsor
Logo ID in the Closing General Session description in
representatives during the Closing General Session
the web- and mobile app-based Session Directory
Logo ID on Closing General Session page of the
Recognition in at least one (1) e-blast promoting the
#SHAPEseattle website
Closing General Session
Logo ID on signage displayed before and during the
Closing General Session
Opportunity to display up to two (2) branded pop- NEW! Pre-Session Trivia Sponsor
up banners inside the Closing General Session
SHAPE America
$1,500 + prize donation | 1 available
meeting room during the session
Logo ID in the Closing General Session description in
Grab attention and entertain attendees with
the web- and mobile app-based Session Directory this series of six sponsored trivia questions that
Recognition in up to two (2) e-blasts promoting the will rotate on big screens in the General
Closing General Session Session room as attendees arrive. Attendees
will answer the trivia questions via the mobile
Physical Activity Break Sponsor
app. One lucky winner will be randomly
$2,500 | 1 available
Give attendees a mental and physical "reboot" drawn from those that participate and the
by leading an activity break from the stage winner will be announced from the stage.
during the Closing General Session. These Package inclusions:
brief refreshers present an exclusive and fun Logo on up to six (6) trivia slides shown during the
opportunity to showcase how your program 30 minutes prior to the start of the Closing General
supports physical activity. SHAPE America will Session, as attendees arrive
Option to provide custom, sponsor-focused
provide appropriate A/V equipment to
questions for up to two (2) trivia slides
support both audio and video during the Verbal recognition during the prize announcement
session. made during the Closing General Session
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 7
HPE State & District Coordinators Mini-Conference $2,500 | SOLD OUT Tuesday, March 28, 2023 | 1:15 - 3:30 p.m. Do you offer FREE health and physical education resources and have interest in reaching state and district HPE administrators from around the country? This mini-conference, which attracts approximately 100-150 district leaders, provides an active and engaging opportunity to learn more about hot topic issues, best practices and problems of practice encountered throughout the school year. PE coordinators, teachers and state agency partners are invited. Package inclusions: Verbal recognition during the Mini-Conference Opportunity for a sponsor representative to deliver a brief 15-minute presentation during the Mini-Conference Opportunity to provide one (1) piece of collateral for a seat drop during the Mini-Conference (recommended quantity of 150) Logo ID on signage displayed before and during the Mini-Conference Opportunity to display one (1) branded pop-up banner inside the Mini-Conference meeting room during the event (sponsor responsible for setup/breakdown) Logo ID in the Mini-Conference description in the web- and mobile app-based Session Directory Opportunity for two (2) sponsor representatives to attend the full Mini-Conference C.H. McCloy Research Lecture $2,500 | 1 available Date/Time TBD The annual C.H. McCloy Research Lecture provides a forum for a distinguished leader in the SHAPE America disciplines to present cutting-edge research findings of interest to researchers and practitioners alike. The lecture serves as a continuing memorial to Charles H. McCloy, one of the great pioneer scientists and leaders of the profession. Package inclusions: Verbal recognition during the Lecture Opportunity for a sponsor representative to deliver brief welcome remarks (max. 5 minutes) during the Lecture Opportunity to provide one (1) piece of collateral for a seat drop during the Lecture (recommended quantity of 100) Logo ID on signage displayed before and during the Lecture Opportunity to display one (1) branded pop-up banner inside the Lecture meeting room during the event (sponsor responsible for setup/breakdown) Logo ID in the Lecture description in the web- and mobile app-based Session Directory Page 8 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
Claudine Sherrill Adapted Physical Education Distinguished
Lecture and Awards
$2,500 | 1 available
Date/Time TBD
This program honors the best of the best in adapted physical education and physical activity.
This year's program will feature a lecture presented by a recognized speaker from the adapted
physical education field. Following the lecture, three awards will be presented — Outstanding
Adapted Physical Education Graduate Student; Adapted Physical Education Program of the
Year; and the Julian Stein Lifetime Achievement Award.
Package inclusions:
Verbal recognition during the Lecture and Awards program
Opportunity for a sponsor representative to deliver brief welcome remarks (max. 5 minutes) during the Lecture
and Awards program
Opportunity to provide one (1) piece of collateral for a seat drop during the Lecture and Awards program
(recommended quantity of 100)
Logo ID on signage displayed before and during the Lecture and Awards program
Opportunity to display one (1) branded pop-up banner inside the Lecture and Awards program meeting room
during the event (sponsor responsible for setup/breakdown)
Logo ID in the Lecture and Awards program description in the web- and mobile app-based Session Directory
Measurement & Evaluation: JoAnne Safrit Lecture
SHAPE America
$2,500 | 1 available
Date/Time TBD
The Measurement & Evaluation: JoAnne Safrit Lecture series if offered by the Measurement &
Evaluation Special Interest Group (SIG) to honor Dr. JoAnne Safrit's significant contributions to
measurement in kinesiology.
Package inclusions:
Verbal recognition during the Lecture
Opportunity for a sponsor representative to deliver brief welcome remarks (max. 5 minutes) during the Lecture
Opportunity to provide one (1) piece of collateral for a seat drop during the Lecture (recommended quantity of
100)
Logo ID on signage displayed before and during the Lecture
Opportunity to display one (1) branded pop-up banner inside the Lecture meeting room during the event
(sponsor responsible for setup/breakdown)
Logo ID in the Lecture description in the web- and mobile app-based Session Directory
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 9
Education Tracks
Physical Education Track Professional Preparation Track
$4,950 | 1 available $2,640 | 1 available
The Physical Education Track will feature The Professional Preparation Track will
more than 90 sessions that will be scheduled feature more than more than 40 sessions
Tuesday-Saturday during the convention that will be scheduled Tuesday-Saturday
week. The Track features sessions that fall during the convention week. The Track
into one of the following sub-categories: features sessions that fall into one of the
Administration/Supervision/Leadership; following sub-categories:
Advocacy; Adapted Physical Education; Administration/Supervision/Leadership;
Curriculum, Instruction & Assessment; Advocacy; Curriculum, Instruction &
Dance; Equity, Diversity & Inclusion; Social & Assessment; Equity, Diversity & Inclusion;
Emotional Learning; and Technology & Program Recruitment & Retention; Social &
Virtual/Hybrid Learning. Emotional Learning; and Technology &
Virtual/Hybrid Learning with a focus on
Health Education Track physical education teacher education and
$4,000 | SOLD OUT health education teacher education..
The Health Education Track will feature
more than 70 sessions that will be scheduled Physical Activity Track
Tuesday-Saturday during the convention $1,925 | 1 available
week. The Track features sessions that fall The Physical Activity Track will feature more
into one of the following sub-categories: than 30 sessions that will be scheduled
Administration/Supervision/Leadership; Tuesday-Saturday during the convention
Advocacy; Curriculum, Instruction & week. The Track features sessions that fall
Assessment; Equity, Diversity & Inclusion; into one of the following sub-categories:
Health Promotion; Social & Emotional Adapted Physical Activity; Curriculum;
Learning; and Technology & Virtual/Hybrid Comprehensive School Physical Activity
Learning. Programs; Coaching Education & Coaching;
Dance (outside of PE programs); and Early
Childhood Physical Activity.
Credit Card Processing Fee
A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will
be reflected on your invoice and receipt.
Page 10 2023 SHAPE America National Convention & Expo Sponsorship ProspectusEducation Tracks (continued)
All Education Track sponsors receive the following package inclusions:
Logo ID on signage displayed before and during each session included in the sponsored Education Track
One (1) 6-foot skirted display table located in the foyer area on Level 3, 4 or 5 of the convention center
(setup/breakdown of materials are sponsor's responsibility)
Logo ID in the description for ALL sessions for the sponsored Education Track in the web- and mobile app-
based Session Directory
Opportunity to provide two (2) marketing collateral items (PDF format) to be uploaded to the session listing for
each session included in the sponsored Education Track
Logo ID in at least one (1) e-blast promoting the sponsored Education Track
At least one (1) sponsor acknowledgement/announcement through SHAPE America's social media channels.
Examples may include:
Don't miss the Physical Education Track at #SHAPEseattle. Thanks to our sponsor @ABC_Company."
"Check out the #SHAPEseattle Health Education Track, supported by @ABC_Company, for new classroom
ideas and best practices."
"Catch the #SHAPEseattle Professional Preparation Track, sponsored by @ABC_Company, for tips,
resources, and discussions related to PETE/HETE."
The #SHAPEseattle Physical Activity Track will deliver tips, tools and resources to increase physical activity
in schools. Thanks to our sponsor @ABC_Company."
NEW! Coffee Talks
$1,500 | 1 available per day per category
Align your brand with a Coffee Talk category — Physical Education, Health Education, Higher
Education or Physical Activity — on Wednesday, Thursday or Friday and share your thought
SHAPE America
leadership! Coffee Talks are designed to be unscripted and informal networking conversations,
bringing together small groups of educators to discuss a specific topic. These 1-hour sessions
will be hosted in roundtable areas throughout the exhibit hall from 9:30 - 10:30 a.m.,
Wednesday-Friday.
Package inclusions:
Opportunity to host/moderate one (1) Coffee Talk in your sponsored category on your selected day. Sponsor
responsible for selecting the topic/subtopics to be discussed, developing framing/topic tee-up for discussion
and seed questions/prompts to keep conversation flowing. These should not be formal presentations and no
A/V equipment will be provided. SHAPE America recommends a maximum of two (2) moderators per Coffee
Talk.
Logo recognition on session descriptions for each Coffee Talk within the selected category on the selected day
in the web- and mobile app-based Session Directory
Logo recognition on signage posted in the category roundtable area throughout the convention. Signage will
illustrate the daily scheduled Coffee Talk sessions/topics.
Logo recognition on table tent signage placed on roundtables within your selected category section inside the
exhibit hall on your selected day. Table Tents will also include the topic for the table.
One (1) 6-foot skirted display table located in the selected category roundtable area on your selected day
(setup/breakdown of materials are sponsor's responsibility)
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 11Sponsor Theater Sessions
Sponsor Theater Activity Sessions Sponsor Theater Presentation
$2,500 | 5 remaining Sessions
These 1-hour sessions offer organizations the $2,500 | 7 available
opportunity to showcase their products and These 1-hour sessions offer organizations the
services to support quality health and opportunity to showcase their products and
physical education. Demonstrate new services to support quality health and
products and classroom activities; highlight physical education. Demonstrate new
best practices for the classroom setting; products and classroom activities; highlight
feature successful customer case studies; best practices for the classroom setting;
share proprietary research that may be of feature successful customer case studies;
interest to health and physical educators; share proprietary research that may be of
and more. interest to health and physical educators;
and more.
Activity-based sessions are held in a 3,500 sq.
ft. meeting room within the exhibit hall and Presentation-based sessions are held in a
the room will be configured for an activity, 1,200 sq. ft. meeting room within the exhibit
with limited seating, to encourage active, hall and the room will be set theater-style for
hands-on participation by attendees. a lecture- or PowerPoint-based presentation.
Available Date/Time Slots include: Available Date/Time Slots include:
1. Wednesday, March 29 | 10:45 - 11:45 a.m. SOLD 1. Wednesday, March 29 | 10:45 - 11:45 a.m.
2. Wednesday, March 29 | 2:00 - 3:00 p.m. SOLD 2. Wednesday, March 29 | 2:00 - 3:00 p.m.
3. Wednesday, March 29 | 3:15 - 4:15 p.m. 3. Wednesday, March 29 | 3:15 - 4:15 p.m.
4. Thursday, March 30 | 10:45 - 11:45 a.m. SOLD 4. Thursday, March 30 | 10:45 - 11:45 a.m.
5. Thursday, March 30 | 2:00 - 3:00 p.m. SOLD 5. Thursday, March 30 | 2:00 - 3:00 p.m.
6. Thursday, March 30 | 3:15 - 4:15 p.m. 6. Thursday, March 30 | 3:15 - 4:15 p.m.
7. Friday, March 31 | 10:45 - 11: 45 a.m. 7. Friday, March 31 | 10:45 - 11: 45 a.m.
All Sponsor Theater Session sponsors receive the following package inclusions:
Opportunity to lead a Sponsor Theater Session (max. 60 minutes)
Opportunity to distribute promotional materials/free resources during the Sponsor Theater Session
Logo ID on signage displayed before and during the Sponsor Theater Session
Opportunity to display up to two (2) branded pop-up banners inside the Sponsor Theater Session meeting
room during your scheduled date/time slot
Logo ID in your Sponsor Theater Session description in the web- and mobile app-based Session Directory
Credit Card Processing Fee
A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will
be reflected on your invoice and receipt.
Page 12 2023 SHAPE America National Convention & Expo Sponsorship ProspectusMorning Wellness Sessions
$1,500 | 3 available (1 per day)
Wednesday, March 29 | 6:45 - 7:45 a.m.
Thursday, March 30 | 6:45 - 7:45 a.m. SOLD
Friday, March 31 | 6:45 - 7:45 a.m. SOLD
Help attendees keep up their exercise regimen or get an active kick-start to the day by leading
a 1-hour session featuring your organization's physical education curriculum and/or physical
activity programming. Morning Wellness Sessions are held at the convention center and
generally draw between 40-80 attendees. The sponsoring organization is responsible for
instructing and leading the session. SHAPE America will provide standard A/V equipment —
LCD projector (laptop not provided), screen and microphone. Upon request SHAPE America
will also provide an iPod hookup; any additional equipment will be at the sponsor's expense.
Package inclusions:
Opportunity to lead a Morning Wellness Session (max. 60 minutes)
Opportunity to distribute promotional materials/free resources during the Morning Wellness Session
Logo ID on signage displayed before and during the Morning Wellness Session
Logo ID in the Morning Wellness Session description in the web- and mobile app-based Session Directory
Student & First-Time Attendee Orientation
$2,500 | 1 available
Tuesday, March 28 | 2:30 - 3:30 p.m.
SHAPE America
Students and first-time attendees are invited to this afternoon orientation session, designed to
help participants navigate their first convention experience. The session includes remarks from
a member of the SHAPE America Board of Directors, highlighting the "top 10" convention
must-knows. SHAPE America member ambassadors are also on-hand to answer questions and
facilitate community among newcomers.
Package inclusions:
Opportunity for sponsor representatives to serve as "greeters" as attendees arrive for the Orientation session
Verbal recognition during the Orientation session
Opportunity for a sponsor representative to deliver brief welcome remarks (max. 5 minutes) or facilitate an ice-
breaker activity during the Orientation session
Opportunity to provide a welcome gift for each attendee as they arrive or depart from the Orientation session
(e.g., gift card for a nearby cafe/Starbucks to use while at convention, branded promo item, product or resource
sample, etc.); recommended quantity of 250
Logo ID on signage displayed before and during the Orientation session
Logo ID on an acknowledgement slide during the Orientation presentation/remarks
Text ID included in an e-blast sent to all first-time attendees and students — prior to convention — highlighting
the Orientation session; sponsor may provide a banner ad for inclusion (650px W x 75px H) and URL
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 13NEW! Volunteer Reception During #SHAPEseattle there will be hundreds of attendees who will volunteer their time to help make the convention a huge success. Your brand will be a BIG HIT as a sponsor of the Volunteer Reception, held on Wednesday, March 29, held in conjunction with the Opening Celebration! Be creative! Provide giveaways or set up an interactive station so they know what your organization is all about! Volunteer Reception Food Sponsor $5,250 | 2 available Package inclusions: Logo ID on signage displayed by the food buffet during the Volunteer Reception One (1) 6-foot skirted display table for sponsor materials; setup/breakdown is the responsibility of the sponsor Option to provide branded cocktail napkins to be used during the reception. Design, production and shipping are the sponsor's responsibility. SHAPE America must approve a proof of the selected option prior to production. Recommended quantity of at least 600. Option to provide a branded giveaway to distribute to each volunteer attending the reception (recommended quantity of 300) Logo ID on Volunteer Reception signage displayed at the entrance of the event Logo ID in the Volunteer Reception session description in the web- and mobile app-based Session Directory Volunteer Reception Drink Ticket Sponsor $3,300 | 1 available Package inclusions: Logo ID on tabbed wristbands that will provide each volunteer with a complimentary drink ticket Logo ID on signage displayed by the bar during the Volunteer Reception Option to have a branded signature cocktail offered at the bar during the Volunteer Reception One (1) 6-foot skirted display table for sponsor materials; setup/breakdown is the responsibility of the sponsor Option to provide branded commemorative cup, bottle opener, corkscrew, etc. for each volunteer. Design, production and shipping are the sponsor's responsibility. SHAPE America must approve a proof of the selected option prior to production. Recommended quantity of at least 300. Logo ID on Volunteer Reception signage displayed at the entrance of the event Logo ID in the Volunteer Reception session description in the web- and mobile app-based Session Directory Credit Card Processing Fee A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will be reflected on your invoice and receipt. Page 14 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
Opening Celebration
Reunite with friends and colleagues from across the country as you enjoy an evening of games,
karaoke and dancing. Held at the Hyatt Regency Seattle on Wednesday, March 29 from 6:00 -
8:00 p.m., this party is sure to have something for everyone!
Opening Celebration Drink Ticket Sponsor
$12,000 | up to 3 available
Your company will be the hit of the party by providing one (1) complimentary drink ticket for
each attendee. Your logo will appear on a wristband provided to each attendee as they arrive
for the Opening Celebration and the wristband will include a pull-off tab that may be
redeemed for a complimentary beverage at the available bars.
Package inclusions:
Logo ID on tabbed wristbands that will provide each volunteer with a complimentary drink ticket
Logo ID on signage displayed by each of the bars during the Opening Celebration
Option to have a branded signature cocktail offered at the bars during the Opening Celebration
One (1) 6-foot skirted display table for sponsor materials; setup/breakdown is the responsibility of the sponsor
Option to provide a branded commemorative cup, bottle opener, corkscrew, etc. for each attendee. Design,
production and shipping are the sponsor's responsibility. SHAPE America must approve a proof of the selected
option prior to production. Recommended quantity of at least 900.
Logo ID on Opening Celebration signage displayed at the entrance of the event
Logo ID in the Opening Celebration session description in the web- and mobile app-based Session Directory
SHAPE America
Opening Celebration Karaoke Sponsor
$5,000 | 1 available
Karaoke is wildly popular among SHAPE America convention attendees and is a HUGE hit annually! Your brand
will be the life of the party as the sponsor of the karaoke DJ, including the option to deliver a stage announcement
during the reception.
Package inclusions:
Logo ID on signage flanking the stage
Verbal recognition by the karaoke DJ at least one (1) time during the reception
Opportunity to provide a raffle prize(s) and have a sponsor representative conduct the raffle drawing from the
stage during the reception
Option to provide a branded step-and-repeat banner to be displayed at the back of the stage, bringing your
brand to life during EVERY karaoke performance throughout the evening
Logo ID on Opening Celebration signage displayed at the entrance of the event
Logo ID in the Opening Celebration session description in the web- and mobile app-based Session Directory
Credit Card Processing Fee
A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will
be reflected on your invoice and receipt.
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 15Opening Celebration (continued) Opening Celebration Photo Booth Sponsor $3,000 | 1 available This branded photo booth will encourage guests to share and engage after the event is over. Everyone who participates in the photo booth will receive a link to their photos with prompts to share their pictures for everyone to see. This unique photo booth is sure to be a hit, as optimized lighting and social technology come together to create a visually-stunning, and unforgettable experience for attendees. Package inclusions: Your branding incorporated into the photo booth via green screen technology Logo ID on signage displayed by the photo booth Option to provide branded photo booth props for attendees to use Logo ID on Opening Celebration signage displayed at the entrance of the event Logo ID in the Opening Celebration session description in the web- and mobile app-based Session Directory Registration Bag $15,000* | 1 available Gain valuable branding and visibility throughout the convention and when attendees return home by sponsoring this drawstring backpack-style registration bag. Bags are distributed to each attendee during the registration check-in onsite. The bag will help them carry their conference essentials throughout the event, but they will continue to use the bag for everyday essentials when they return home, providing lasting impressions for your brand! Package inclusions: Logo ID included on 3,000 registration bags, along with the #SHAPEseattle logo One (1) Registration Bag Promotional Flyer Insert (not to exceed 8.5" x 11") to be included in the registration bag provided to each attendee (sponsor to provide 3,000 copies) *SHAPE America will consider an in-kind donation of co-branded bags in lieu of a cash sponsorship fee. Credit Card Processing Fee A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will be reflected on your invoice and receipt. Page 16 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
NEW! Guest Room "Do Not Disturb" Signs, Headquarters Hotel
$7,500 | 1 available
Kick-start your onsite visibility by placing your messaging on the
"Do Not Disturb" sign door hangers provided for all guest rooms
included in the SHAPE America block at the Headquarters Hotel
(Hyatt Regency Seattle). This is a unique opportunity to drive
booth traffic, promote your sponsored session, or to simply
increase your visibility. Consider placing a QR code link to a
landing page to capture leads, download a free resource, or link to
your website. Your messaging will appear on one side of the door
hanger and SHAPE America branding will appear on the other.
Space Reservations: 12/31/2022
Artwork Deadline: 2/21/2023
Click to view
Artwork Specifications
template
Trim: 4" x 8.75"
Bleed Area: 4.25" x 9"
Live Area: 1/8" inside Trim
Name Badge Lanyards
SHAPE America
$7,500 | 1 available
Every #SHAPEseattle attendee and exhibitor is required to wear a
name badge for admittance to conference sessions and the
exhibit hall. Your company logo will appear on the name badge
lanyards that attendees will use to hold their name badge — the
perfect tool to boost brand awareness AND drive traffic to your
booth at the event!
Package inclusions:
Logo ID included on 3,000 name badge lanyards
One (1) Registration Bag Postcard Insert (not to exceed 5" x 7") to be
included in the registration bag provided to all attendees (sponsor to
provide 3,000 copies)
Space Reservations:
12/1/2022
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 17NEW! SHAPE America Convention Volunteer T-shirts
$7,500* | 1 available
Your company's logo will appear prominently on the back of the
t-shirts worn by all SHAPE America convention volunteers,
underneath the word VOLUNTEER. All volunteers will receive two VOLUNTEER
(2) t-shirts. An estimated total of 600 t-shirts will be produced and
distributed to volunteers onsite.
Package inclusions:
Logo ID on the back of 600 SHAPE America Convention Volunteer T-shirts
Invitation for two (2) sponsor representatives to drop-by the Volunteer
Reception held on Wednesday, March 29
One (1) Registration Bag Postcard Insert (not to exceed 5" x 7") to be included
in the Registration Bag (sponsor to provide 3,000 copies)
Space Reservations:
*SHAPE America will consider an in-kind donation from a company that 12/31/2022
would produce and ship the t-shirts, in lieu of a cash sponsorship fee.
NEW! Housing Sweepstakes Sponsor
$5,000 | NO LONGER AVAILABLE
Your brand will be the talk of the town as the sponsor of this popular "Win a FREE Night"
sweepstakes! Attendees that book their hotel reservation through SHAPE America's official
hotel block will be automatically entered into a drawing to win a free night at their confirmed
hotel. Your brand will be highlighted in all promotions for the sweepstakes. Plus, as the
sponsor, you have the option of providing an additional prize or prizes of your choice!
Package includes:
Opportunity to provide additional prize(s) at the sponsor's discretion and expense
Logo included on a Housing Sweepstakes Box Ad promotion on the Housing page of the #SHAPEseattle
website
Rotating Box Ad on the #SHAPEseattle website between October 2022-February 2023 (5 months) to include a
hyperlink to a URL of the sponsor's choice
Sponsor mention in Housing Sweepstakes promotional blurbs included in the "Et Cetera" e-newsletter
Logo included in a Housing Sweepstakes advertisement in the Winter 2023 issue of "Momentum" magazine
Half-page Horizontal Ad in the Winter 2023 issue of "Momentum" magazine
Logo or text mention in e-blasts that include promotion of the Housing Sweepstakes
Housing Sweepstakes promotions on SHAPE America social media channels will include tagging of the sponsor
Promotion Period: The promotion ends on February 24, 2023. A random drawing will be conducted by SHAPE America from among all eligible
entries and winners will be notified via email no later than March 10, 2023. One entry per person. No purchase necessary.
Page 18 2023 SHAPE America National Convention & Expo Sponsorship ProspectusNEW! Guest Room Key Cards, Headquarters Hotel
$5,200 | 1 available
Looking at getting your brand out there! This new opportunity at the SHAPE America
Headquarters Hotel (Hyatt Regency Seattle) offers the ability to place your 4-color messaging
directly in the hands of attendees staying at the property EVERY time they reach for their room
key! Your messaging will appear on one side of the key card and SHAPE America branding will
appear on the other.
Why Key Cards?
Brand Visibility: During the lifespan of an event, an attendee will actively look at their keycard 8-12 times per day.
This represents repeat impressions to your targeted demographic. Place a QR code to link to a landing page to
capture leads, download a free resource, or link to your website.
ROI: The cost to brand a key card is minimized by the potential return on investment. 64% of attendees are not
current customers of the companies' exhibits they visit. 38% of attendees state that visiting exhibits influences
future purchases and investments. You have the opportunity to place an alternative to a business card in all of
their hands.
Increased Traffic: Key card branding is proven to drive up to TWICE as much traffic to your exhibit booth.
Portability: While produced on a small format, a key card is sleek and portable, making it easy for your marketing
message to travel beyond the timeframe of the event.
SHAPE America
Create Memories: If a brand or event resonates with an attendee, they will likely keep their key card as a memento
or keepsake of the event — thereby increasing the number of impressions. 52% of persons polled said their
impressions of a company is more positive after receiving promotional products.
*Source: Center for Exhibition Industry Research, "Leveraging Your Exhibition Sponsorship" Report #G16.05
Artwork Specifications
3.375" x 2.125"
Bleed Area: 3.625" x 2.375"
Live Area: 3.125" x 1.875" (graphics to be
provided for one side ONLY)
Click to view Key Card Template
Space Reservations: 12/31/2022
Artwork Deadline: 2/21/2023
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 19SHAPE America National Convention & Expo Mobile App $5,000 | 1 available Put your brand in attendees' hands! Your logo will be displayed on prime real estate with a front-and-center impression on the 2023 SHAPE America National Convention & Expo mobile app splash screen, displayed every time the event app is launched. Package inclusions: Logo ID on the mobile app splash screen (displays for up to 5 seconds One (1) mobile app Top Banner ad, which appears below the Meeting banner across all pages. Two sizes required — 728px W x 90px H and 468px W x 60px H Three (3) mobile app Push Notifications sent via the mobile app; one per day, Wednesday-Friday (see page 9 of the Advertising Prospectus for details) Sponsor Profile within the mobile app Logo ID on the Sponsor Listing in the mobile app; links to the in-app Sponsor Profile Logo ID in the #SHAPEseattle header banner on the mobile app invitation email sent to registered attendees Logo ID on the #SHAPEseattle website page promoting the mobile app Logo ID on onsite signage about the mobile app Logo ID in email promotions for the mobile app NEW! Post-Convention Attendee Survey $5,000 + prize donation | 1 available Reach attendees through this post-convention attendee survey designed to help SHAPE America gauge participation in the convention activities and identify areas for improvement and enhancement in future years. Sponsor must donate a prize (single or multiple) to be awarded through a random drawing of completed survey participants. Package includes: Banner ad included in the e-blast announcing the survey/survey link Custom section with up to three (3) questions written by the sponsor, subject to SHAPE America approval Aggregate data for sponsor-provided questions to be provided in PDF format 2 weeks after the survey closes One (1) Registration Bag Postcard Insert (not to exceed 5" x 7") to be included in the registration bag provided to all attendees (sponsor to provide 3,000 copies) Banner ad in the convention mobile app One (1) Push Notification sent via the mobile app (see page 9 of the Advertising Prospectus for details) 2nd Position Banner Ad in all four (4) issues of the daily "Sample of Sessions" e-blasts sent to registered attendees Sponsor tag associated with at least two (2) social media mentions promoting the survey Sponsor will be provided the name and contact information for the winner(s) of the raffle drawing for prize fulfillment Page 20 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
Online & Onsite Registration
$5,000 | 1 available
Make a splash as the Online & Onsite Registration sponsor! Your brand will be prominently
featured on the kick-panels of the registration counters, self-service kiosks and registration
signage. Prior to convention, gain visibility through digital advertising on the registration page
and registration confirmation emails.
Package inclusions:
Logo ID on registration counter kick-panels
Banner ad on the registration self-service kiosk screens (1456px x 180px; JPG, GIF or PNG format)
Digital advertisement on the landing page of the registration and housing portal; includes a hyperlink to a
provided URL. Three sizes required (JPG, GIF or PNG format:
Large screen (desktop): Sidebar ad, 220px W x up to 300px H
Medium screen (tablet): Footer ad, 1000px W by up to 150px H
Small screen (phone): Footer ad, 620px W by up to 200px H
Banner advertisement (up to 600px W; height may vary; JPG, GIF or PNG format) included in the footer section
of the attendee registration confirmation email; includes hyperlink to a provided URL
One (1) Registration Bag Promotional Flyer Insert (not to exceed 8.5" x 11")_to be included in the registration
bag provided to all attendees (sponsor to provide 3,000 copies)
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 21Attendee WiFi at the Convention Center $5,000 | 1 available By sponsoring the WiFi network at the convention center, you will receive the ultimate branding to all attendees connecting to the network. Fast, free WiFi is a highly valued and prized service by attendees and exhibitors alike. You'll be viewed as forward-thinking, innovative, sensitive to customer's needs, and high tech. Package inclusions: Customized WiFi password branded to your company. Password must be between 8-12 characters, to include letters and/or numbers; no special characters or spaces allowed Upon login, attendees will be automatically redirected to a URL of the sponsor's choice. URL landing page may include embedded video and/or a brief form to download a free resource and to capture lead generation Logo recognition included on onsite signage about the WiFi network, including login instructions Text ID in the "News You Can Use" e-blast, in the section about the WiFi network, sent approximately one (1) week prior to the event Logo ID on the WiFi network login instructions page on the #SHAPEseattle website Logo ID on the WiFi network login instructions page within the mobile app (launches from a WiFi-specific icon within the mobile app Credit Card Processing Fee A 3% processing fee will be applied for all payments made via credit card. The Credit Card Processing Fee will be reflected on your invoice and receipt. Page 22 2023 SHAPE America National Convention & Expo Sponsorship Prospectus
Sponsorship Levels and Benefits
Sponsorships are selected a la carte and the overall sponsorship level is determined by the
total sponsorship commitment. Please refer to the descriptions below to compare
opportunities at each level.
Star Sponsor MVP Sponsor
$1,500 - $2,499 STAR
$5,000 - $9,999 MVP
Recognition and benefits include: All All-Star benefits, plus:
50% discount on up to 5 Full Convention Half-page, black-and-white ad in the
registrations #SHAPEseattle Scavenger Hunt Game Book
Customer Promo Code — invite your customers to One (1) additional complimentary Full Convention
enjoy a $50 discount off the Full Convention registration (2 total)
registration rate using your unique, branded code Customer Promo Code — provides a $100 discount
Pre- and post-convention attendee mailing list
(email addresses NOT included)
Text ID and hyperlink on the online #SHAPEseattle
Champion Sponsor
Sponsor Directory $10,000 - $24,999 CHAMPION
Text ID on sponsor acknowledgement signage All MVP benefits, plus:
onsite Complimentary digital lead retrieval (use your own
Text ID in a sponsor acknowledgement in the phone or device) — one (1) license with three (3)
Winter 2023 issue of "Momentum" magazine (if activations
reserved prior to December 1, 2022) Upgraded 4-color Half-page ad in the
Text ID in a sponsor acknowledgement in the #SHAPEseattle Scavenger Hunt Game Book
Spring 2023 issue of "Momentum" magazine One (1) additional complimentary Full Convention
#SHAPEseattle email signature and social media registration (3 total)
graphics to promote your participation Customer Promo Code — provides a $125 discount
All-Star Sponsor Gold Medal Sponsor
$2,500 - $4,999 ALL-STAR
$25,000 and above GOL
D MEDAL
All Star Sponsor benefits, plus: All Champion benefits, plus:
One (1) complimentary Full Convention registration Logo ID and hyperlink on the homepage of the
Customer Promo Code — provides a $75 discount #SHAPEseattle website
Logo ID instead of Text ID in the online Sponsor One (1) additional digital lead retrieval activation
Directory, onsite signage and "Momentum" (total of 1 license and 4 activations)
magazine Upgraded Full-page, 4-color ad in the
#SHAPEseattle Scavenger Hunt Game Book
One (1) additional complimentary Full Convention
registration (4 total)
Customer Promo Code — provides a $150 discount
2023 SHAPE America National Convention & Expo Sponsorship Prospectus Page 23EMAIL: sponsors@shapeamerica.org WEBSITE: convention.shapeamerica.org/exhibit
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