SOCIAL MEDIA BUZZ GOING INTO WIMBLEDON 2019 - Credit: Adventure Bagging - Cogent Infotech
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Credit: Adventure Bagging SOCIAL MEDIA BUZZ GOING INTO WIMBLEDON 2019
It’s that time again, tennis fans! Wimbledon 2019 is
upon us. As the most prestigious of the four “Grand
Slam” tournaments, Wimbledon garners a lot of
attention each year. From John McEnroe’s famous “You
cannot be serious!” outburst in 1981 to Andy Murray
John McEnroe
outlasting the field in 2013 to become the first British
champion at Wimbledon in 77 years, it seems like each
Andy Murray
year brings about an interesting storyline.
Here at Cogent Infotech, we’ve turned our digital “ears” - our advanced social listening
algorithms and artificial intelligence - toward Wimbledon 2019 to see what people online
are talking about.
SOCIAL INTERACTION TIMELINE
Looking at the graph below, you will see six major spikes in conversations. Not
coincidentally, these increases line up with news about the tournament.
WIMBLEDON, JUNE 2019 CONVERSATIONS
Positives & Negatives
40k 20k
Posts & Mentions
20k 10k
0 0
3 Jun 10 Jun 17 Jun 24 Jun
-20k -10k
Injured fan favorite Fran Jones, 18, of Great Britain earned Rafael Nadal respectfully voiced
Andy Murray a spot in the tournament. This his disapproval of Wimbledon’s
announced that promising young player was born unique seeding formula, which
he may compete with the genetic disorder Ectrodactyl resulted in elevating Roger Federer
in the doubles Ectodermal Dysplasia (EEC) and has to the no. 2 seed, considering his
competition. only eight fingers and seven toes. history on the grass-court
Potential Net
Mentions Posts Impressions Sentiment
247,105 222,581 8,496,964,157 49%
©2019 | Property of Cogent Infotech
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MOST SPOKEN ABOUT RIVALRIES
Since 2002, there have only been four men’s players who have won Wimbledon: Novak
Djokovic (Serbia), Rafael Nadal (Spain), Roger Federer (Switzerland) and Andy Murray
(Scotland). With Andy Murray sitting out this year’s singles competition, that leaves
the other three to battle it out in rivalry matches. According to our research, the most
anticipated of these matches are:
HEAD 2 HEAD
4,584 Conversations
This is one of the greatest rivalries in
tennis history, so it’s no surprise it’s
on top of the list. Nadal and Federer
have only faced each other three
times in Wimbledon, with Federer
maintaining a 2-1 win advantage.
HEAD TO HEAD
RAFAEL NADAL 1 NO OF WINS 2 ROGER FEDERER
HEAD 2 HEAD
3,194 Conversations
Again, these two elite competitors
have faced off at Wimbledon three
times, with Djokovic winning two
out of the three matches.
HEAD TO HEAD
ROGER FEDERER 1 NO OF WINS 2 NOVAK DJOKOVIC
HEAD 2 HEAD
3,150 Conversations
Although the two have faced each
other over 50 times in their careers,
they have met only three times at
Wimbledon. Nadal looks to even
up the record this year, as Djokovic
enjoys a 2-1 match lead.
HEAD TO HEAD
RAFAEL NADAL 1 NO OF WINS 2 NOVAK DJOKOVIC
Outside the top 3 most anticipated rivalries, we also noticed mentions on Rafael Nadal and
Nick Kyrgios. A potential second round encounter between these two rivals is anticipated
as Nick beat Nadal in the Mexican open this February. People are wanting Nick Kyrgios to
lose and get a reality check for his un-sportsmanship attitude on the court.
©2019 | Property of Cogent Infotech
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MOST-MENTIONED MEN’S SINGLES PLAYERS’
Our social data shows who the most popular players are leading up to the tournament.
MOST-MENTIONED MEN’S SINGLES PLAYERS’
TOP MEN’S PLAYER MENTIONS
Rafael Nadal 24%
Andy Murray 24%
Novak Djokovic 15%
Roger Federer 15%
Kevin Anderson 5%
Stefanos Tsitsipas 4%
Dominic Thiem 3%
Alexander Zverev 3%
Stanislas Wawrinka 3%
John Isner 2%
8,630 RAFAEL NADAL
Coming off of a big win at the French
Open, Nadal is looking to capture the third
Mentions Wimbledon title of his illustrious career.
yy Not competing in the singles competition
due to a hip injury
yy Still dominated mentions by leaving the
ANDY MURRAY
8,379
door open for competing in doubles Mentions
matches
yy Only British champ since 1936
5,361 NOVAK DJOKOVIC
yy
yy
Defending Wimbledon champion
Falls well below the top three in mentions
Mentions
but his game is not to be underestimated
Still going strong at the age of 37, an
ROGER FEDERER
5,357
unheard accomplishment in Tennis Mentions
©2019 | Property of Cogent Infotech
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MOST-MENTIONED WOMEN’S SINGLES PLAYERS’
MOST-MENTIONED WOMEN’S SINGLES PLAYERS’
TOP WOMEN’S PLAYER MENTIONS
Serena Williams 28%
Petra Kvitova 19%
Angelique Kerber 14%
Ashleigh Barty 12%
Simona Halep 10%
Naomi Osaka 7%
Karolina Pliskova 4%
Kiki Bertens 3%
Elina Svitolina 2%
Ashleigh Barty 1%
yy A household name with mass appeal.
4,009 SERENA WILLIAMS
yy While still recovering from an injury and
getting back into playing shape after having
Mentions a baby, Williams is still the player to beat this
year.
yy Czech player who has already won
Wimbledon twice before.
PETRA KVITOVA
2,734
yy Unfortunately, it is unknown whether she Mentions
can compete, due to an arm injury.
yy German, current Women’s Wimbledon
Champion, with 3 Grand Slam titles
2,089 ANGELIQUE KERBER yy
under her belt
Recovering from her ankle injury, after
Mentions missing out on the clay tournaments,
she isn’t expecting much from this years
Wimbledon
yy Australian, ranked no 2, won her maiden
Grand Slam title at the French Open last
month
ASHLEIGH BARTY
1,750
yy If she becomes no 1 after winning Mentions
Wimbledon, she will be the first Australian
woman to do so in 45 years
©2019 | Property of Cogent Infotech
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BUZZ AROUND WEATHER CONDITIONS
The weather is always a hot topic on social media, and it may
shape Wimbledon this year. Great Britain is currently in the
middle of a heat wave that is expected to continue throughout
the summer. This should actually help players, especially
the women’s competitors, as a new rule gives them more
opportunity for water breaks when the temperatures climb to
above 30 degrees Celsius.
TOP SPONSORS MENTIONED
As the premier tennis tournament, Wimbledon attracts a great number of sponsors.
Here are a few that have garnered the most mentions online.
This company has An electronics company This well-known law The tech giant
sponsored the prestigious based in China with firm in the United has sponsored the
Pre-Wimbledon grass a recent history of Kingdom is sponsoring tournament for over
tournament held at The partnerships with sporting tennis education events 30 years.
Queen’s Club, London. events such as the World associated with Wimbledon
Cup and Wimbledon. before the event.
PREDICTION FOR WIMBLEDON
Of course, people on the internet love attempting to predict the outcome of this major
tournament. We’ve found the most people predicting the following.
WINNER PREDICTIONS MEN
NOVAK DJOKOVIC ROGER FEDERER RAFAEL NADAL
MEN’S SINGLE WINNERS: It should come to no surprise to anyone
reading this article that the most predicted winners of the singles
competition are Novak Djokovic, Roger Federer and Rafael Nadal.
©2019 | Property of Cogent Infotech
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WINNER PREDICTIONS WOMEN
SERENA WILLIAMS NAOMI OSAKA
WOMEN’S SINGLE WINNERS: The current popular opinions center
on either Serena Williams or Naomi Osaka taking home the Venus
Rosewater Dish.
HOW SOCIAL LISTENING CAN SERVE
UP SUCCESS
Here at Cogent Infotech, we specialize in researching what consumers are thinking
about your brand. If you would like to have in-depth customer knowledge that can be
used to tailor the launch of your next event or product, contact us today to schedule a
consultation. We help make the big picture clearer for your brand, and offer actionable
plans to harness this information for future success.
Stay tuned for our next insight and connect with us on
social@cogentinfo.com
©2019 | Property of Cogent Infotech
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