Snowit - The Winter Experience by Sportit - Business Plan May 2018 - DigithON
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Snowit - The Winter Experience by Sportit
Business Plan
May 2018
1
Disclaimer and non disclosure
All the information and material on this presentation is provided to investors for information purposes only.
Information in this presentation are not exhaustive. The detailed business plan is available upon request.
Investors interested in acquiring share in the company can make their own evaluation and analysis on
company’s data. Snowit provides no warranty on exhaustiveness of the information and forecasts on future
corporate performance reported in the presentation.
All the information are strictly confidential and the property of Sportit S.r.l.
Subjects who will come into possession of this document commit to keep strict confidentiality on information
contained in this presentation and on those received verbally.
Sportit S.r.l.
1st of May 2018
2
Our Mission
We founded Sportit in 2017 in Milan with the mission to become the best,
contextual relevant, data savvy service for sport lovers.
Snowit, our first product, is dedicated to Winter Sports, because we believe Winter
Sports are the perfect starting point for Sportit, in fact:
• It is a big market (146 Bn€) of which +50% is in Europe, and we are in a great
position to serve it from Milan
• Service offer is very fragmented and hyper local (more than 100 ski area
operators only in Italy)
• Digital offer is poor and digital service purchase is way below market average
• Users are an interesting target for partners and sponsors (high income)
• There is a general lack of availability of user data and a strong need of a reliable
data platform
Our model is scalable and can be extended to other sports (fitness, outdoor sports,
…) with great technological, commercial and community synergies.
Thanks to our data platform, unique customer experience and network of partners
we aim to be the leader sport experience platform world wide.
3
3
The Winter Sports Ecosystem
Technolgy & Functionalities
First Season Results, Revenue Model & Team
Growth Plan and Financials
4
4
Winter sports community has
more than 120M practitioners world wide
Number of winter sports practitioners per nation (2017, M)
Total 127 M
14,6 58,9
8,6
6,3
5,0 4,9
4,3
3,0 3,0
2,4 2,2 2,3
1,8
1,3 1,3 1,2 1,1 1,0 0,8 0,7 0,7 0,5 0,3 0,3
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Alps have a central role in the winter sports market, in fact
>50% (67,5M) of winter sports passionate live in Europe 5
Data include skiers, snowboarder, snow walkers, nordic ski and alpine ski. 5
Source: 2017 International Report on Snow & Mountains Tourism – Laurent Vana
The winter sports ecosystem market is huge, with a world wide
market estimated to be 146 B€ considering all different sectors
57 57 57 57
Skipass Equipment Experiences1 Hospitality Total
2017 data in B€ rental
~1.1 ~0.5 ~4.0 ~4.4 ~10.0
Italy
~8.6 ~3.9 ~32.0 ~34.0 ~78.0
Europe
~16 ~7.2 ~59.0 ~64.0 ~146.0
World
1. Experiences include ski teacher and guides, restaurants, commerce, leisure on the snow
Notes: Where data is not available, estimation was proportional to Italian, European and International sold skipass markets.
Source: EuroSIMA , Statista, 2017 International Report on Snow & Mountains Tourism – Laurent Vanat; Skipass Panorama Turismo Inverno 2017
6
Market is extremely fragmented with thousands of small/ medium local operators
Snowit aggregates snow ecosystem offer within an easy to access digital platform
The Snow Consequences of market fragmentation
ecosystem
Service digital offer is fragmented, with hundreds of different touch
More than 500 ski Sponsors
resort in Europe Thousands of points with poor user experience and availability of user data, relevant
sponsors in
in the winter sports market, is also limited even because of lack of
different sectos
skill and competences of small operators
.
Ski Area Operators
Local Rent
Ski rental - shops
Snowit digital platform
Snowit aggregates hundreds of services in a single digital platform.
.
Winter sport
enthusiasts We want to become the world wide digital access point for winter
Equipment Shop
sports passionate, offering a full range of services, from online
engagement, to services purchase and to new experiences discovery.
SPA
Heliski We generate value for the service providers because we promote
Local Experiences
Snow bike
winter sports and our partnersonline, where they struggle to succeed.
Hotel
We collect thousands of data about our users, thanks to our
Ski lesson Restaurant
engagement platform, generating significant value for sponsors and
Around 10-50 local exp. Around 50.000 local other partners.
Providers per location Insurance Institutions rent shops in Europe
Online user experience is poor and fragmented, on the user side Snowit
is the solution to have an integrated booking system
Illustrative 7
The Winter Sports Ecosystem
Technolgy & Functionalities
First Season Results, Revenue Model & Team
Growth Plan and Financials
8
8
Snowit is a revolutionary digital platform dedicated to winter sports
composed of 3 elements
1 2 3
Marketplace Engagement Platform Data Platform
LIVIGNO
One stop shop and skicard
App engagement with several A platform to store user data,
"skip the queue" multiresort
functionalities: GPS tracking, extract insight and share with
to sell services: skipass, ski
social, challenges, … relevant stake holders
rental, other experiences 9
9
1 Marketplace
Snowit’s marketplace is a single entry point for mountain services purchase and it is
fully integrated with ski resorts to sell ski tickets using our Snowitcard as skipass
LIVIGNO
One stop shop One skipass card for all the ski resorts
Web and App to buy from a single entry point: • We are fully integrated with ski station systems to sell ski
• Skipass ticket for 90% of ski station in the World
• Insurance • Our Snowitcard allows the user to access directly the
• Equipment rental slope after purchasing the skipass (no time in line at
• Mountain experiences (including ski lessons) cashier desk) 10
101 Marketplace
We sell a full range of services to organize a holiday on the
snow, everything can be booked online from web or mobile app
NE NE
Ski and W! Experiences and W!
Ski tickets Equipment
equipment insurance Rental Holiday Packages
o Single skicard multiresort to o Skiers and snowboarders can o Users can bundle with the o Users can complete the
access the slopes skipping purchase a complete skipass also the ski organization of their ski
the line at the cashier desk insurance policy to protect equipment rental with a holiday with the reservation
o Convenience thanks to their snow days discount up to 40% and of exciting and fun mountain
dedicated discounts and a without wasting their time in experiences, es:
o SKI INSURANCE against
dynamic price system line • Ski lessons
injury and 3° party demage
o Mobile Single-click payment o Rental shops work also as • Heliski
o EQUIPMENT INSURANCE
experience with credit card skipass pick-up point for • Freeride
against thieves and damage
data storing users that do not have a • Snowmobile
Snowitcard yet • Gormet and SPA
11
112 Engagement Platform
Snowit’s engagement platform has a set of innovative functionalities, and
it is a revolutionary communication media for sponsors and partners
PURCHASE SNOWIT TRACK YOUR JOIN SPONSORED
OBTAIN REWARDS SHARE YOUR TRACKS
PRODUCTS PERFORMANCE CHALLENGES
Our Sponsors and partners The more you ski the more Users can share tracks on
All Snowit products and A GPS based tracking
create engagement you you are rewarded with social networks and
services can be system to record your
through challenges with prices and rewards offered connect with the app with
purchased via app performance on the slopes
real prizes by sponsors friends and other users
40.000 download 12
123 Data Platform
Snowit daily collects and store in its data platform thousands of data on skiers and
snowboarders that are valuable for snow ecosystem players
Many players of the snow ecosystem are willing Number and type of
to pay to acquire data collected by Snowit purchases (e.g. skipass,
experiences, rent)
Sponsors
Want to profile winter sports passionate and
drive meaningful marketing actions to
Personal information
promote their services/ products (e.g. age, sex,
contacts, hobbies)
Insurance
Want to lower overall risks selling policies to a Frequency and
safer target of skiers location of skiing
Winter sport type
(e.g. snowboarder
vs. skier)
Ski Area Operators and Online Travel Agency
Would like to collect data on new possible
customers and drive dedicated promotions
Hobbies and
behaviors
Ski rental/ experices provider Ability in practicing
Would like to propose skiers their services sports (e.g. expert vs.
exactly when they buy ski ticket beginner)
13
Illustrative 13The Winter Sports Ecosystem
Technolgy & Functionalities
First Season Results, Business Model & Team
Growth Plan and Financials
14
14Snowit First Season (2017/2018)
Numbers
300.000
I numeri di Snowit Community users
40.000
App registered, highly profiled users
2.000
Paying users
250.000 €
Sales
30.000
Website monthly users
75%
Sales Monthly Growth Rate in Season
60%
Repurchase Rate
1515We have created the widest community in Italy
for skiers and snowboarder: ~300.000 users in one year
~6%
of Italian winter sports lovers
joined Snowit's community
~4.9M of winter sports
practitioners in Italy1
~300k of users within
Snowit's community2
1. Source: Skipass Panorama Italia 2017/2018
2. >40.000 registered user on Snowit app + >250.000 users within social media pages:4 account on Instagram - Snowitapp, MontagnaPassione, PassioneNeve and Discesa.Libera and 1 account on Facebook - Snowitapp 16Snowit won many prizes for startups in 2017/2018
and captures a great attention from media
Prowinter Startup Village: Snowit Sport Leader forum: Snowit one
Smart & Start: Snowit won around
one of the 10 most mountain of the most innovative company
250.000€ of interest free loan
cutting edge startup in EU within the sport industry
80+ articles and
interviews on
newspapers and
radios 17
17Snowit has 3 proved and solid revenue streams
Description Exemple of clients
A
We have more than 100 partners on our
Bormio
platform (ski stations, ski shops, ski
Sales Fees Cervinia
schools, restaurants, …) that sell their
La Thuile
products through our channels
B
We use our engagement platform and
Marketing and Tecnica Group
communication channel to create
Sponsorship Samsung
customized communication projects for
Linea Verde
our sponsors/partners
C
We collect a large amount of data about
Pirelli
Data Monetization our users, that our clients want to use as
Tecnica Group
third party data to enrich their CRM and
Burton
communication strategy
18
18Snowit has built a complete system of partnership within
the winter sports ecosystem
15 ski stations in Italy ~100 local partners Several national and Italian Winter Sports
international sponsors Federation partnership
RENTAL
EXPERIENCES PROVIDERS
Technological partners Referral partnerships 5 Welfare companies Other partnership
(>2M monthly visits, partners
Under discussion)
19Snowit's competitors are mostly offline, digital players are
fragmented and they offers only single service online
MULTI SKI AREAS Multi-location single service Multi location multiservices
Snowit is the unique
player on the
Number of ski international market
area in witch the offering winter sports
player operates Local multi-services
focused multi services
(skipass, rental,
experinces) online for
multi ski areas
Local ski rental Local experience
SINGLE SKI AREA
SINGLE Number of services MULTI
SERVICE offered by the player SERVICES
Ski rental Skipass Experiences and multiservices (e.g. skipass, rent) 20A professional team of skiers and snowboarders passionate
with expertise and experience in the digital sector
PASQUALE SCOPELLITI RICCARDO MAGGIONI MARCO LONGHITANO FEDERICO SALETTI GIORGIO ROCCA
CEO and Co-founder COO and Co-founder Chief Technology Officer Chief Marketing Officer Community Ambassador
PhD, MBA, ex. Boston MSC Management, ex. BCG, Computer engineer, ex. Full MSC Innovation, ex. Digital World Slalom Champion
Consulting Group (BCG) Accenture Digital Stack Developer Marketing Huawei
MATTEO PAROZZI – Social Media Manager SIMONE TORRISI – Senior Front End Developer
CHIARA PANTANI – Community Manager SANTINO BIVAQUA – Senior Back End Developer
SILVIO APA DELMONTE – SEO Specialist MARIO GRASSO – User Experience & Design
SIMONA SERINO – Customer Care
G. CIOCCHETTI – Founder 2MG Media, ex Infront U. COTRONEO – Partner Boston Consulting Group A. ZANOTTI – Managing Director Accenture, ex Google
Advisory
P. ROHR – Digital Director Sorgenia, ex. Facile.it G. MAYER – CEO Armando Testa Digital Hub L. M. ROCCA – Tax and Legal
Board
V. BUCCI – CEO InMediaTo, ex Omnicon F. PARISI – Partner Assietta Private Equity C. VERRI – Director Ernest & Young, ex. BCG, Bain
21
21The Winter Sports Ecosystem
Technolgy & Functionalities
First Season Results, Revenue Model & Team
Growth Plan and Financials
22
22Fast growing plan will projects Snowit at over 335M€
sales and 11M€ EBITDA at year 6 (1,4-1,6x 1M€ plan) 335.900.000
Sales (€)*
93.900.000
1M€ Plan Upside
Fast growing
fast growth
pan plan 2M€
Moderate growth plan 1M€
In the next slides focus 188.100.000
will be on the Fast 49.300.000 1,4x
Today
Growth Plan
242.000.000
92.800.000
26.700.000
36.500.000 138.800.000
258.000 5.900.000 10.500.000 66.100.000
20.000 100.000
5.800.000 26.000.000
-
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021 2020 - 2021 2020 - 2021
Number of community A
users (k) 50 250 900 1.700 2.200 3.400 5.000
Fast
Number of registered Growth
users (k) 15 40 Plan 270 900 1.650 2.700 4.200
(2M€)
EBITDA (k€) -32 -150 -750 -380 1.550 5.400 11.000
Number of community B
users (k) 50 250 700 1.200 1.600 2.500 3.500
Moderate
Number of registered Growth
1,6x
users (k)
15 40 270 600 1.000 1.600 2.400
Plan
(1M€)
EBITDA (k€) -32 -150 -520 20 260 2.940 7.000
Source: Snowit Business Plan May 2018 Note: 2017-2018 are PRELIMINARY and subject to end of the year accounting adjustments 23 23
*Sales represent all the transactions performed on the platform (i.e. skipass, insurances, experiences, …), even if not accounted as revenuesA Fast Growth plan
Snowit has just completed its first full season after launch and is preparing
the second one in which the objective is to scale in Italy and abroad
TODAY A Fast Growth
year 1 year 2 year 3 year 4
year 0 2017/2018 2018/2019 2019/2020 2020/2021
(Half) 2016/2017 Growing
Launching Scaling Consolidating
Testing – MVP Internationally
+ Insurance sale + Watersports
Skipass sale + Rental + Summer
+ Rental test (and other
Engagement App +Experiences mountains
+ Experience test relevant)
35 Ski Stations ITA 120+ Ski stations
2 Ski Station 15 Ski Station 190+ Ski Stations
6-10 Abroad o/w 60 in FR & A
App promotion App promotion App promotion App promotion App promotion
24
Italy Italy 5 countries EU All EU + N.A. + JPN + Em MKTs All EU + N.A. + JPN +24Em MKTsPasquale Scopelliti Riccardo Maggioni e-mail: pasquale@snowitapp.com e-mail: riccardo@snowitapp.com telefono: +39 345 5808015 telefono: +39 347 7122500 Sportit Srl - Viale Abruzzi, 41 20129 Milano - C. F. e P.IVA 09545330962 - REA MI 2098729
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