SHRM-ATLANTA 2023 PARTNERSHIP PROSPECTUS - Keeping you in front of Atlanta's top HR talent and leaders.
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2023
SHRM-
ATLANTA
PARTNERSHIP PROSPECTUS
Keeping you in front of Atlanta’s top HR talent and leaders.
SHRMATLANTA.ORG/PARTNERS
INFO@SHRMATLANTA.ORG
404-442-7335
ABOUT US
The mission of SHRM-Atlanta is to empower Atlanta’s HR professionals and people managers to create
best-in-class Atlanta workforces and workplaces by enhancing their HR skills and knowledge, developing
their business acumen, and increasing their leadership capacity.
SHRM-Atlanta strives to provide our partners with opportunities to connect with our members and greater
audience in ways that best fit your marketing goals.
58
A TRUSTE D
ATL PARTNE R 93%
YEARS OF Being a part of this large
SERVING THE
HR community presents
ATLANTA HR
COMMUNITY
you as a supporter of the Members with
HR profession. decision-making power
in their companies
eight counties OUR COMMUNITY
SHRM-Atlanta is the only SHRM chapter With over 19,000 HR professionals in our
in the Atlanta area, covering eight online community, we make it easy to get
Metro Atlanta counties in front of the right audience, the first time.
fu l to n, d ekal b , g w i nnet t ,
co b b , cl ay to n, cowet a,
d o u g l as, fayet t te
22,000+
UNIQUE MEMBERSHIP
SHRM-Atlanta sees 1,500+ active members from 1,300+ companies across Greater
Atlanta. Our audience truly holds the unique benefit of “something for everyone.” 2
Compensation & Benefits Companies
Recertification Programs
Health & Wellness Services
Staffing Agencies
Talent Management Solution Providers
WHO Payroll Solutions
Tech Innovators
PARTNERS Banks
WITH Brokerages
SHRM-ATLANTA?
Financial Wellness Programs
HRM Providers Employment Law Firms
Educational Programs
Rewards & Recognition
Consultants & Coaches
3
CHALLENGES TO HELP SOLVE
In late 2022, SHRM-Atlanta asked HR professionals about their pain
points and needs for the coming year. This is what they said…
Employee retention is the most commonly reported goal for 2023.
Professionals are striving to address it by:
• Enhancing organizational culture
• Reimagining their total rewards package
• Reshaping policies and procedures following the pandemic
• Emphasizing succession planning and leadership development
• Adopting new technologies and process automations to make operations more efficient
They’re exploring new and different employee benefits, including:
• Retirement savings • Relocation and housing
• Medical/vision/dental insurance • Disability insurance
• Employee assistance provider • Flex spending
• Pet insurance • Life insurance
Caregiving and mental health challenges
often interfere with HR professionals’ work
46% are seeking new software
Many would consider outsourcing training
They’re interested in automations for scheduling
meetings, reducing email correspondence,
streamlining recruitment, conducting
investigations, and developing reports
4EVENTS
SHRM-Atlanta’s membership is made up of the best kind of people:
people people. The gathering of our chapter’s members and friends
of SHRM-Atlanta occurs throughout the year. SHRM-Atlanta events
have dedicated time to network with sponsors and exhibitors.
2023 Event Calendar*
February: Demo Days (People Analytics)
February 9: Chapter Meeting, State Farm Arena (Atlanta Hawks)
March 28-29: SOAHR, Gas South District Convention Center
April: 18-19: SOAHR, Virtual
April: Demo Days (Training/Learning Management)
May: Legal Summit
June: Chapter Meeting
July: Inclusion Summit
August: Chapter Meeting
September: Legal Summit
October: Atlanta Works Conference
December: Chapter Meeting
*Subject to change; additional networking events,
workshops, and Demo Days will be added
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5SOAHR
New Time, New Place
SOAHR is moving back to March in 2023 and will be at a new location! Join us March 28-29 at the
Gas South District Convention Center for SOAHR 2023!
SOAHR attracts hundreds of Human Resources professionals each year. What better venue to
showcase your company’s products and services than a meeting attended by the key thought-
leaders and decision-makers in the field of HR? Do not miss the opportunity to be part of this
important gathering of the Atlanta human resources community.
Prior attendees note that the exhibit hall and partner networking breaks provide significant
opportunities to learn about the newest developments, discuss innovations, share knowledge,
and exchange ideas while networking directly with service providers and industry leaders.
SOAHR AUDIENCE PROFILE
5,700 31% 59% were senior executives
soahr.net visitors during
the month of the 2022 had been in the HR profession
SOAHR conference more than 20 years
602 93%
56%
participants in 2022
of attendees said they
visited the exhibit hall
were HR Generalists
Others included directors of employee
relations, compensation and benefits
managers, talent acquisition professionals,
consultants, and more
32%
worked for an organization of
5,000+ employees
12
6NEW FOR SOAHR 2023
LEARNING JOURNAL
Instead of a traditional printed program guide, SOAHR 2023 attendees will receive a
learning journal. This bound notebook will feature your advertisement, an overview of the
conference, and ample space for attendees to take notes now an in the months to come.
Investment
• Full Page: $1,000
• Half Page: $750
• Quarter Page: $500
SATELLITE BOOTH
Double your visibility with a satellite exhibit booth. A table-top exhibit near the
concurrent sessions allows you to always be close to the action, whether attendees are
walking between sessions or are mingling during dedicated hall hours. This extension
of your representation at the conference is an ideal opportunity for heightened
engagement such as product testing, a contest, photo booth, survey, or game.
Add second booth location: $600
TRANSPORTATION
SHRM-Atlanta members are excited that SOAHR will be on the north end of the Atlanta
metro area in 2023, but for some who don’t want to drive, we are arranging buses to build
our learning community before attendees even arrive at the event.
Available with Silver Sponsorship
VIRTUAL EVENT
In addition to some session recordings being available for on-demand access
following the live SOAHR event, we will host a virtual event over two half days in
April 2023. Brand recognition opportunities include logo presence, facilitating a live
concurrent session, and hosting a prize drawing for virtual attendees.
Available with Diamond Sponsorship
7
13
Questions? rbeasley@shrmatlanta.orgSPONSORSHIP LEVELS
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Booth Size 10x20 10x20 10x20 10x20 10x20 10x20 10x20 10x10 10x10 10x10
Conference Registrations
8 7 6 5 5 4 3 3 2 2
(includes booth staff)
10 5 3 2 5
Podium Time No No No No No
min min min min min
Full Full Full Full Full 1/2 1/2 1/4 1/4
Journal Ad No
Page Page Page Page Page Page Page Page Page
Banner Ad on SOAHR Website Yes Yes Yes Yes Yes No No No No No
Company Detail Inclusion
Yes Yes Yes Yes Yes Yes No No No No
in (1) Pre-Event Email
Recognition During
Yes Yes Yes Yes Yes Yes No No No No
General Session
Inclusion on Event Signage Yes Yes Yes Yes Yes Yes No No No No
Swag Bag Item Inclusion Yes Yes Yes Yes Yes Yes No No No No
Prime Booth Space/Inclusion
Yes Yes Yes Yes Yes Yes Yes No No No
in Attendee Game
Social Media Mentions Yes Yes Yes Yes Yes Yes Yes No No No
Drink Tickets 20 15 15 15 10 10 5 2 2 0
Logo on Event T-Shirt Yes Yes Yes Yes Yes Yes Yes Yes No No
Logo in Email Marketing Yes Yes Yes Yes Yes Yes Yes Yes Yes No
Opportunity to Host
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Own Prize Drawing
Logo + Description
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
in Mobile App
Post-Event Attendee List Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Investment
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Questions? rbeasley@shrmatlanta.org
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PrSOAHR 2023
Available opportunities correspond to price categories on the previous page.
We offer opportunities for you to connect with your target audience in the most impactful way
possible. Reach out to us to tailor your partnership package and maximize your ROI.
Number
Individual Opportunities Level
Available
Name Badge Sponsor
(full back of badge real estate)
Spotlight 1
Keynote Sponsor
(5 min podium time)
Spotlight 2
WiFi Sponsor
(namesake in WiFi network name)
Leading 1
Evening Event Sponsor Supporting 1
Virtual Content Sponsor
(logo recognition on event platform and opportunity
to present a live session)
Diamond 1
Exhibit Hall Sponsor
(includes logo recognition at entrance of hall)
Diamond 1
Registration Sponsor
(logo recognition on/near the conference registration site)
Platinum 1
Lanyard Sponsor
(logo on conference lanyards)
Gold 1
Conference Bag Sponsor
(logo on conference bag)
Gold 1
Conference Promo Item Sponsor
(logo recognition on conference promo item)
Gold 2
Lunch Sponsor
(logo recognition throughout dining area)
Silver 1
Breakfast Sponsor
(logo recognition throughout dining area)
Silver 1
Break/Entertainment Sponsor
(logo recognition throughout break area)
Silver 4
Transportation Sponsor
(verbal recognition on buses)
Silver 4
Welcome Sponsor
(30-second prerecorded commercial before general session)
Silver 2
A La Carte Options
Mobile App Ad or Push Notification: $650
Swag Bag Collateral Drop: $750 ($1,500 if not exhibiting)
Inclusion in Attendee Game: $250
Drink Ticket Packages: $160 for 10; $250 for 20
Hallway Floor Decals: $50/square foot
15
9
Questions? rbeasley@shrmatlanta.orgGENERAL TERMS & CONDITIONS SHRM-Atlanta, at its discretion, may make reasonable changes, amendments or additions to these Terms and Conditions. Any changes, amendments, or additions shall be binding on the partner. Inclusion It matters to us that our partners, events, and exhibit halls embrace the diversity of our community and that we provide a safe, welcoming, and inclusive environment to all participants. During our programs, we want all participants to share ideas, network, and enjoy the company of others, and we recognize that our ability to create this experience depends on the behavior of all in attendance. Partners are expected to conduct themselves according to SHRM-Atlanta’s core values, policies, and the ethical standards of the profession. All members of the SHRM-Atlanta community are to be considerate; refrain from any demeaning, harassing, or discriminatory behavior or speech; and immediately comply with any requests to discontinue objectionable behavior. Cancellation All exhibitor and sponsor payments must be paid in full prior to the date of any event, publication, or placement. No access (virtual, hybrid, or in-person) will be granted into the exhibit halls or events for those companies who have not paid in full. Request for Cancellation and Refunds must be in writing. For cancellations received 90 days priors to an event, publication, or placement will result in SHRM-Atlanta retaining 25% of total purchase price. Cancellations received 60 days prior to the event, publication, or placement will receive a 50% refund of total package value. No requests for refunds will be granted within 60 days of the event, publication, or placement. If SHRM-Atlanta should be prevented from holding an exposition for any reason beyond SHRM-Atlanta’s control (such as, but not limited to, damage to building, riots, strikes, act of government, or act of God) or if an exhibitor cannot occupy assigned space due to reasons beyond SHRM-Atlanta’s control, SHRM-Atlanta has the right to cancel the exposition or any part thereof, with no further liability to the exhibitor other than a refund of exhibit fees less proportionate share of the exposition costs incurred. Liability Each exhibitor and partner shall indemnify and hold harmless SHRM-Atlanta appointed service contractor and the exposition location for all liability that might ensue from any cause including accident or injury to invitees, guests, exhibitors, their agents, and employees; including loss or damage to personal property.
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