Selling Crossborder on Lazada Overview
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Selling Crossborder on Lazada Overview
South East Asia’s Digital Economy is Growing Rapidly
SEA in 2018 A Bright Future
Combined GDP Population GDP Growth Consumption
$ 2.7T 650M 5.2% $ 2,875
4th largest region by 3rd largest region by Annual consumption
Real GDP growth
GDP; after US, EU and population; after China expenditure per capita in
forecast (2018-2022)
China and India 2020
Youth Population Internet Penetration Infrastructure E-commerce
45.3% 55.0% $ 75B $ 88B
Between 20 to 49 years of Potential to increase Infrastructure investments Market size est. for 2025; 8x
age significantly with mobile in SEA under OBOR higher than $11B in 2017
Sources: OECD, Wearesocial and Hootsuite, Euromonitor International, DBS,
Google - Temasek Strictly Private & Confidential 2Diverse Countries With Unique Characteristics
• SEA comprises many diverse countries, with varying purchasing power, internet penetration, and pathways to
success
Internet Mobile GDP Per
Population
Users Users Capita
Vietnam 96.02m 66.7% 72.9% US$2,482
Thailand 69.11m 82.5% 80.4% US$6,745
Philippines 195.70m 63.4% 57.7% US$3,301
Malaysia 31.83m 78.8% 67.9% US$10,490
Singapore 5.75m 84.0% 81.9% US$55,231
Indonesia 265.40m 50.0% 67.0% US$4,116
Sources: Wearesocial and Hootsuite (January 2018), iPrice Insights (2017),
Statistics Times (2018 ) Strictly Private & Confidential 3Lazada: SEA’s Premier E-Commerce Destination
Company Overview Lazada In Numbers
The online destination site of choice in Southeast 260M SKUs 145K Sellers
Asia Available on the Lazada Both local and
universe, bringing the international sellers
• HQ in Singapore with local operations in 6 countries world to SEA present on our platform
• Launched 5 markets in March 2012: Indonesia,
Malaysia, Vietnam, Philippines, Thailand
• Launched Singapore in May 2014
Created an end-to-end ecosystem enabled by best-
in-class logistics and payments capabilities to
address key challenges in Southeast Asia
3,000 Brands 23 Categories
The Alibaba Group became our majority shareholder
Actively working with To meet every
since 2016 Lazada including customer’s needs; key
industry leaders like categories include
Apple, P&G, Puma etc. electronics, fashion,
mother & baby
Strictly Private & Confidential 4Lazada: Servicing SEA Since 2012
July: November: FY:
• Roll out marketplace • Open first data center • Introduction of Taobao
model Collection to SG, MY,
ID, PH and TH
April:
• Introduction LiveUp, a
2012 2014 2016 lifestyle membership 2018
program in SG
• helloPay rebrands to
Alipay SG / MY / ID /
PH
June:
• Alibaba Group ups
stake in Lazada Group
March: May: April: March:
• Set up Lazada Group • Set up Singapore • Alibaba Group acquires • Alibaba Group invests
HQ in Singapore operations controlling stake in an additional $2 billion
• Launch in 5 markets: Lazada Group
ID, MY, VN, PH and November:
TH • Acquires RedMart in
Singapore
2013 2015 2017
Strictly Private & Confidential 5Three Pillars Support Lazada’s Success
• Lazada’s core proposition is to add-value to sellers and buyers through three areas of expertise
Customer Focus Logistical Excellence Innovative Technology
Only platform supporting payment Logistics network built from the ground Marketing solutions informed by
1 1
1 options like COD reaching the largest up to service SEA at scale enhanced data & reporting
addressable market
Mobile-led Consumer-centric Differentiated logistics solutions to Customer engagement through
localisation (eg, translation, mobile 2 provide sellers with flexibility in 2 innovation social commerce and
2
optimisation) to maximise product operating models education content
accessibility
Servicing the broadest range of Cutting edge services including the Personalised homepage using our
3 consumers with an assortment 3 DFTZ, ASEAN’s first regional fulfilment 3 state of the art algorithm to
spanning brands to OEM hub engagement
Strictly Private & Confidential 6Crossborder: Your Key To Unlocking SEA
• The Crossborder (“CB”) team is committed to helping brands develop and expand across SEA
• Our business core competencies allow us to provide best in class services
CB At A Glance Core Offering
Average Spending: 1 contract to access 6 1 time content upload: 1 simple shipping rate
51.8% Male 48.2% Female
US$ 20 markets Lazada replicates your card to all markets with
items for you Lazada Global
Shipping
1 remittance solution 1 single support center
via your preferred and training platform
payment provider for all markets
Note: (1) As of March 2018
Strictly Private & Confidential 7DFTZ: Our Cutting Edge Logistics Solution
• Lazada offers an easy access to SEA markets from a centralised bonded hub with minimal barriers to entry
Benefits For Brands
Simple Access to Centralize Stock Into ASEAN’s Regional
Growing Market Bonded Warehouse Fulfilment Hub
• Leverage on
• Light touch point existing B2C
of entry to SEA logistics network
• Fast and simplified
that enables the • Opportunity to
e-ecommerce
servicing of the evaluate the
platform
region through a business case for
• Direct access to
common inventory regional
550 million people
• Simplified set up expansion into
to test the markets local inventory
holding
Strictly Private & Confidential 8Thank You
Strictly Private & Confidential 9You can also read
