Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia

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Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
Affiliated with

Security and Defense Arabia
Your Ultimate Arabic Language Source for Security and Defense News

       Advertising Rates & Editorial Plan
                     2021
Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
SDARABIA
                                                                                                      Subjects We Cover
                                                                                                - International and Regional Security and Defense Issues
                                                                                                - Military Procurement

          OVERVIEW
                                                                                                - Exhibitions and Conferences
                                                                                                - Developments in all Defense Services: Air, Naval, Land, Cyber and Space
                                                                                                - Latest Defense Technologies
                                                                                                - Defense Strategies

                                                                                                       Our Audience
                                                                                                - Arab Government Officials
                                                                                                - Security and Military Officials and Personnel
                                                                                                - Defense Industry Executives
                                                                                                - Scholars and Analysts

              SDArabia.com and Security and Defense Arabia magazine
             are both daily online and quarterly printed publication that
             addresses international security and defense issues with a
                           special focus on the Arab world.
                 SDArabia is affiliated with the leading international
             military publication Breaking Defense, and is the only Arab
              publication authorized to carry Breaking Defense articles.
                                                                                                      SDARABIA SERVICES
                                                  Our news targets the millions of Arab        Companies have been using our free and open access platforms to reach out to
         SDArabia features the latest news                                                    the Arab world, and to target decision makers in the MENA region, as we provide
                                                  speaking readers spread all over the
         on Homeland Security, Defense                                                        unlimited impression volume, unlimited clicks, click-through rate (CTR) and User
                                                  world. The Arab audience trusts our
         Technologies, Military Procurement,                                                                     engagement/web traffic on landing pages.
                                                  news to remain up-to-date and credible.
         Cyber Security and Civil Defense.                                                   SDArabia can offer advertisers and defense partners a variety of services such as:
                                                  SDArabia affiliation with Breaking
         SDArabia also provides the latest
                                                  Defense enables it to grant the Arab
         insights and up-to-date analysis on
                                                  speakers access to the high quality news
         Middle East Security, Regional and

                                                                                             01                                           04
                                                  coverage by the professional journalists         Focused editorial campaigns                    Sponsorship of our E-Newsletter
         International  Defense    Programs,
                                                  and reporters of an internationally              consisting of a series of                      which reaches a database of
         Technological Developments, and
                                                  acclaimed English news publication               independent objective articles.                20000 subscribers.
         Defense Conferences and Exhibitions.
                                                  While our news are accessible by every

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         SDArabia      team   of   professional
                                                                                                                                          05
                                                  Arab speaker worldwide, however                  Full digital and printed campaigns             Professional Arabic translation
         journalists and editors has a special
                                                  we have a strong audience made up                through our digital news medium                for technical data, brochures and
         direct relationship with the defense
                                                  of International Defense Executives,             and printed magazine.                          press releases.
         officials and executives as well as
                                                  Security    and   Defense     Officials,

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         government entities.                                                                      Tailor-made campaign targeting
                                                  Consultants, Researchers, Scholars
                                                  and Entrepreneurs.                               trade shows and conferences.
                                                  English news section to remain updated
                                                  and well informed as well.

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Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
Home Page   Article Page

                 DIGITAL ADVERTISING RATES

                 Home Page
         Size                                            Price/month

        728x90 px       Leaderboard Header                   $4,600
        300x250 px       Medium Rectangle Right Column        $4,000
        300x250 px       Medium Rectangle Left Column         $3,000
        468x60 px        Full Banner Center Column            $2,000
        728x90 px       Leaderboard Footer                   $1,000
        300x250 px       Medium Rectangle Footer              $1,000

                 Article Page

         Size                                            Price/month

        468x60 px        Full Banner Above Article            $2,000
        468x60 px        Full Banner Below Article            $1,000

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Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
SDARABIA                                   Target Audience & Geography
                                                  SDArabia targets the millions of Arab speaking readers
                                                  spread all over the world, especially security and military
                                                  personnel as well as government officials, defense
                                                                                                                Demographics: Gender

                WEBSITE
                                                  industry executives, academics, experts and ordinary
                                                  people. Majority of our readers are in the Arabian Gulf,      82.45% Male
                                                  North Africa, the Levant and other countries that host
                                                  Arabic-speaking communities.                                  1st Jan - 31th June 2020

                                                          Demographics: Age

               STATS AND
               ANALYTICS
                       1st Jan - 31th June 2020

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Geo: Language                        1st Jan - 31th June 2020                        Audience Overview          1st Jan - 31th June 2020

         Arabic                    43.32%                                                    Sessions             804,327           Returning Visitor           New Visitor

         English-us                20.68%                                                    New Users             309,762
                                                                                                                                           24.1%
         Ar-Eg                     7.89%                                                     Users                 332,555

         Ar-Ae                     6.83%                                                     Pages / Session        1.29
                                                                                                                                                        75.9%

                                            The language settings in your users’ browsers.

                 Geo: Location                       1st Jan - 31th June 2020

                 Egypt             31.43%

                  KSA              23.82%
                                                                                                               Sessions By Month
                 Algeria           3.93%

                 Lebanon           2.22%                                                        Jan 2020             Feb 2020                 Mar 2020

                 Morocco           2.06%                                                      179,546               119,187                   97,369

                 Device Category                     1st Jan - 31th June 2020                   Apr 2020             May 2020                  Jun 2020
                                                                                               85,783               141,017                   181,425
                 Mobile            83.46%

                 Desktop           14.86%

                 Tablet            1.68%

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MAGAZINE ADVERTISING RATES                                                            MAGAZINE CIRCULATION STATS
                        Magazine Ad Rates

             Description                               Size                  Price                Gulf Region | International | North Africa | Levant Region

            Back Cover                         21.6 x 27.94 cm              $8,000
                                                                                                      Saudi Arabia                  1200
            Inside Front Cover                 21.6 x 27.94 cm              $7,500                    UAE                          1150
                                               21.6 x 27.94 cm              $7,100                    Lebanon                      1120
            Inside Back Cover
                                                                                                      Jordan         125
            Full Page                          21.6 x 27.94 cm              $5,430
                                                                                                      Iraq       116
            Full Spread                        43.2 x 27.94 cm              $9,000                    Syria     30                        Circulation Analysis
                                                                                                      Kuwait           160                • Government Officials
            1/2 horizontal                      16.5 x 11.8 cm              $3,500
                                                                                                                                          • MODs
                                                                                                      Bahrain        120
            1/4 horizontal                         6 x 11.8 cm              $1,360                                                        • MOIs
                                                                                                      Oman      80                        • Army Commanders
                                                                                                      Yemen 30                            • Chief Commanders
            Specs:                                                                                                                        • Chiefs of Staff
                                                                                                      Egypt                  430
            Format: PDF, Tiff, JPG. | bleed: 0.3cm | CMYK
                                                                                                                                          • Seniors in the Defense Industy
                                                                                                      Libya            160
                                                                                                                                          • Airforce Commanders
                                                                                                      Algeria 30                          • Naval Commanders
                                                                                                      Sudan 80                            • Army Academies
                                                                                                                                          • Embassies
                                                                                                      Tunisia 30
                                                                                                                                          • Army Procurement
                                                                                                      Morocco        139                  • R & D Directors
                                                                                                                                          • Research Centers
                                                                                                 Total Print magazines
                                                                                                 5,000
                                                                 For technical matters contact
                                                                 Sami Orfali:
                                                                 sami@sdarabia.com

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EDITORIAL PLAN
                                                                                                                   April- June 2021 Main Themes

                                                                                                                     • Interoperability across Arab States: What can be achieved?

                   2021
                                                                                                                     • Countering unmanned systems, Hurmuz strait and Arabian Sea as a model
                                                                                                                     • The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare.
                                                                                                                     • From partnerships between West countries and Middle East nations to complementarity between Gulf
                                                                                                                       countries

                    Security and Defense Arabia is a
                                                                                                                     • Increased military Drills in the Gulf states: An interoperability training or a preventive tactic?
                                                                                                                     • Latest avionics systems Middle East countries seek to procure to follow up with technological
                          quarterly magazine                                                                           advancements

      Shows to be covered:
                                                                                                                   July - September 2021 Main themes
          Event		                  Date
        • IDEX 			                 (21-25 February)                                                                  • Tempest vs FSCA sixth gen fighters: can they co-exist?
        • DEFEA			                 (11 - 13 May)
                                                                                                                     • The European defense cooperation: Mission Impossible?
        • IDEF 			                 (25-28 May)
                                                                                                                     • Between increasing communication and information sharing and securing information from cyber-attacks,
        • Paris Air show 		        (21-27 June)                                                                        how are Middle Eastern countries finding the balance?
        • DSEI 			                 (14-17 September)
                                                                                                                     • From partnerships between West countries and Middle East nations to complementarity between Gulf
        • AUSA 			                 (11-13 October)                                                                     countries
        • BIDEC 			                (25 -27 October)
                                                                                                                     • Defense Systems IP transfer between the UK and Middle East countries, supporting Saudi vision 2030
        • Dubai Air show           (14-18 November)                                                                    and UAE vision 2030
        • EDEX 			                 (29 November- 2 December)
                                                                                                                     • Applying Artificial Intelligence to Bolster C4ISR capabilities in the region: Mission Impossible?

     January - March 2021 Main themes
                                                                                                                   October - December 2021 Main themes
        • Arab-US defense relations post-normalization: What to expect and what not to expect.
                                                                                                                     • The F-35 to the UAE: What is next?
        • GCC’s military build-up and power: what does it take to build a joint defense force
                                                                                                                     • Arab’s capabilities in the remotely piloted aircraft system domain: UAE and KSA lead the way
        • How an expanding indigenous Arab defense industry is competing in the gulf market
                                                                                                                     • Between limited financial resources and maintaining modern defensive capabilities, is upgrading the
        • How did Arab forces contribute to countering the Covid-19 pandemic? And how did the pandemic alter the       present aircraft the solution? (Kuwait and Bahrain air forces as a model)
          sector permanently?
                                                                                                                     • Trainers and light attack aircraft market flourishing in the Gulf: Where are they now? (Trainer schools)
        • Unmanned and manned cooperation in the Gulf region: A highlight on the interoperability between AI and
          traditional systems                                                                                        • Egypt’s indigenous coms market: From C4I to C5I solutions
        • The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare.                • Arab States complementarity in missile and Air Defense, Data Sharing between these states to prevent
                                                                                                                       attacks, cyber-attacks and jamming to the missile defense Systems

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TERMS AND
                         CONDITIONS
Terms and Conditions                                      - Advertisers or Advertising Agencies with whom an           Publisher’s Limited Liability                              Advertiser Acting as Principal
These terms and conditions shall apply to, and form       Advertising Insertion Order is received by the publisher     - The Publisher shall not be liable for any loss or        - The Advertiser or Advertising Agency warrants that
part of, each Order for advertising placed with the       accept the Publishers payment terms and cannot be            damage from the failure for whatever reason of any         he, she or it places the Insertion Order as principal and
Publisher. No person may vary these terms and             altered in anyway without written approval.                  particular advertisement to appear on any specified        that he, she or it shall be liable to observe these terms
conditions without the approval in writing from the       Rights of Publisher                                          date, deadline or at all.                                  and conditions.
Publisher or his/her duly authorised officer.             - The Advertiser acknowledges that the Publisher             Substituted Orders                                         Indemnity to Publisher by Advertiser
Obligations of Publisher                                  at his/her discretion shall beentitled to do any of the      The Publisher will not accept a cancellation of the        - The Advertiser and Advertising Agency hereby
Subject to the terms and conditions hereinafter           following:                                                   Insertion Order whether in whole or in part after          indemnifies and agrees to hold indemnified the
contained, the Publisher shall publish all advertising    - Decline or cancel any advertisement or series of           the booking deadline date or dates shown on the            Publisher, its servants and agents and each of them
in accordance with the Order received from the            advertisements to which the Order relates without            publishing schedule.                                       against all liability, claims or proceedings and legal
Advertiser.                                               stating any reason;                                                                                                     costs on an indemnity basis whatsoever which may
                                                                                                                       - Where, in respect of any advertising copy for any
                                                                                                                                                                                  arise from the publication of any advertisement
Order Requirements                                        - Postpone the publication of any advertisement at           issue is not received by the Publisher by the published
                                                                                                                                                                                  or material pursuant to the Insertion Order, and in
                                                          any time or times and from time to time; any print or        deadline date, then the Publisher shall be entitled to
The Advertiser or Advertising Agency is solely                                                                                                                                    particular but without limiting the generality of the
                                                          online                                                       insert in that issue in its place copy previously used
responsible to submit to the Publisher requested                                                                                                                                  foregoing, to indemnify and hold indemnified each
                                                                                                                       for the purposes of fulfilling the Insertion Order and
material by the Due Date.                                 - Not be responsible for any advertising material                                                                       and all of them against any action for defamation,
                                                                                                                       will apply the rate applicable to that advertising;
A signed and dated email attachment of the proof of       which remains in its or its printers possession 12                                                                      slander of title, breach of copyright, or infringement
                                                          months from the last month of publication of the             - If copy is not received by the published deadline date   of any trade marks, name or logo.
advertisement from the Advertiser or its Agent will
                                                          advertisement to which that material relates, without        the advertiser will be fully responsible for the total
be sufficient acknowledgement that the Advertiser
                                                          being required to give notice to any person or agency        payment of the cost of the Insertion Order.
has approved the final artwork.
                                                          and without in any way being responsible for loss;           Contracted Advertising Rates
Payments
                                                          - Cut or alter any print or artwork or other materials       - Contracted rates shall apply in respect of Insertion
The Advertiser or Advertising Agency shall pay to the     supplied by the Advertiser or Advertising Agency             Orders placed for completion within a term of 12
Publisher the total invoiced amount for all advertising   in order to conform to mechanical requirements,              months of the publication of the next issue to go
that shall comprise the total amount shown in the         without being responsible for any loss;                      to print after the Booking Deadline Date. If the
Advertising Insertion Order and all other costs or
                                                          - All requested advertising placements will be               Advertiser for any reason shall use less space than
expenses that may be incurred by the Publisher.
                                                          considered but the Publishers decision is final.             that contracted for in the Insertion Order, then the
Payment in full of the total amounts shall be
                                                          - Is not responsible to collect or collate client’s online   Publisher shall be entitled to increase the applicable
made to the Publisher within 40 days of the date
                                                          campaign statistics.                                         rate according to the amount of space actually used.
of invoice whether directly from the Advertiser or
Advertising Agency.

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SECURITY AND DEFENSE ARABIA
Renee Wheeler                 Tania Norris                  Contact SDArabia To Discuss
Global Sales Manager          Global Sales Manager          Solutions To Your Messaging Needs
U.S. and Europe               U.S. and Europe               sami@sdarabia.com
sdarabia_sales@sdarabia.com   sdarabia_sales@sdarabia.com   www.sdarabia.com
Tel : +1 703 608 0562         Tel : +1 443 974 3855
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