Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Affiliated with Security and Defense Arabia Your Ultimate Arabic Language Source for Security and Defense News Advertising Rates & Editorial Plan 2021
SDARABIA Subjects We Cover - International and Regional Security and Defense Issues - Military Procurement OVERVIEW - Exhibitions and Conferences - Developments in all Defense Services: Air, Naval, Land, Cyber and Space - Latest Defense Technologies - Defense Strategies Our Audience - Arab Government Officials - Security and Military Officials and Personnel - Defense Industry Executives - Scholars and Analysts SDArabia.com and Security and Defense Arabia magazine are both daily online and quarterly printed publication that addresses international security and defense issues with a special focus on the Arab world. SDArabia is affiliated with the leading international military publication Breaking Defense, and is the only Arab publication authorized to carry Breaking Defense articles. SDARABIA SERVICES Our news targets the millions of Arab Companies have been using our free and open access platforms to reach out to SDArabia features the latest news the Arab world, and to target decision makers in the MENA region, as we provide speaking readers spread all over the on Homeland Security, Defense unlimited impression volume, unlimited clicks, click-through rate (CTR) and User world. The Arab audience trusts our Technologies, Military Procurement, engagement/web traffic on landing pages. news to remain up-to-date and credible. Cyber Security and Civil Defense. SDArabia can offer advertisers and defense partners a variety of services such as: SDArabia affiliation with Breaking SDArabia also provides the latest Defense enables it to grant the Arab insights and up-to-date analysis on speakers access to the high quality news Middle East Security, Regional and 01 04 coverage by the professional journalists Focused editorial campaigns Sponsorship of our E-Newsletter International Defense Programs, and reporters of an internationally consisting of a series of which reaches a database of Technological Developments, and acclaimed English news publication independent objective articles. 20000 subscribers. Defense Conferences and Exhibitions. While our news are accessible by every 02 SDArabia team of professional 05 Arab speaker worldwide, however Full digital and printed campaigns Professional Arabic translation journalists and editors has a special we have a strong audience made up through our digital news medium for technical data, brochures and direct relationship with the defense of International Defense Executives, and printed magazine. press releases. officials and executives as well as Security and Defense Officials, 03 government entities. Tailor-made campaign targeting Consultants, Researchers, Scholars and Entrepreneurs. trade shows and conferences. English news section to remain updated and well informed as well. 2 www.sdarabia.com www.sdarabia.com 3
Home Page Article Page DIGITAL ADVERTISING RATES Home Page Size Price/month 728x90 px Leaderboard Header $4,600 300x250 px Medium Rectangle Right Column $4,000 300x250 px Medium Rectangle Left Column $3,000 468x60 px Full Banner Center Column $2,000 728x90 px Leaderboard Footer $1,000 300x250 px Medium Rectangle Footer $1,000 Article Page Size Price/month 468x60 px Full Banner Above Article $2,000 468x60 px Full Banner Below Article $1,000 4 www.sdarabia.com www.sdarabia.com 5
SDARABIA Target Audience & Geography SDArabia targets the millions of Arab speaking readers spread all over the world, especially security and military personnel as well as government officials, defense Demographics: Gender WEBSITE industry executives, academics, experts and ordinary people. Majority of our readers are in the Arabian Gulf, 82.45% Male North Africa, the Levant and other countries that host Arabic-speaking communities. 1st Jan - 31th June 2020 Demographics: Age STATS AND ANALYTICS 1st Jan - 31th June 2020 6 www.sdarabia.com www.sdarabia.com 7
Geo: Language 1st Jan - 31th June 2020 Audience Overview 1st Jan - 31th June 2020 Arabic 43.32% Sessions 804,327 Returning Visitor New Visitor English-us 20.68% New Users 309,762 24.1% Ar-Eg 7.89% Users 332,555 Ar-Ae 6.83% Pages / Session 1.29 75.9% The language settings in your users’ browsers. Geo: Location 1st Jan - 31th June 2020 Egypt 31.43% KSA 23.82% Sessions By Month Algeria 3.93% Lebanon 2.22% Jan 2020 Feb 2020 Mar 2020 Morocco 2.06% 179,546 119,187 97,369 Device Category 1st Jan - 31th June 2020 Apr 2020 May 2020 Jun 2020 85,783 141,017 181,425 Mobile 83.46% Desktop 14.86% Tablet 1.68% 8 www.sdarabia.com www.sdarabia.com 9
MAGAZINE ADVERTISING RATES MAGAZINE CIRCULATION STATS Magazine Ad Rates Description Size Price Gulf Region | International | North Africa | Levant Region Back Cover 21.6 x 27.94 cm $8,000 Saudi Arabia 1200 Inside Front Cover 21.6 x 27.94 cm $7,500 UAE 1150 21.6 x 27.94 cm $7,100 Lebanon 1120 Inside Back Cover Jordan 125 Full Page 21.6 x 27.94 cm $5,430 Iraq 116 Full Spread 43.2 x 27.94 cm $9,000 Syria 30 Circulation Analysis Kuwait 160 • Government Officials 1/2 horizontal 16.5 x 11.8 cm $3,500 • MODs Bahrain 120 1/4 horizontal 6 x 11.8 cm $1,360 • MOIs Oman 80 • Army Commanders Yemen 30 • Chief Commanders Specs: • Chiefs of Staff Egypt 430 Format: PDF, Tiff, JPG. | bleed: 0.3cm | CMYK • Seniors in the Defense Industy Libya 160 • Airforce Commanders Algeria 30 • Naval Commanders Sudan 80 • Army Academies • Embassies Tunisia 30 • Army Procurement Morocco 139 • R & D Directors • Research Centers Total Print magazines 5,000 For technical matters contact Sami Orfali: sami@sdarabia.com 10 www.sdarabia.com www.sdarabia.com 11
EDITORIAL PLAN April- June 2021 Main Themes • Interoperability across Arab States: What can be achieved? 2021 • Countering unmanned systems, Hurmuz strait and Arabian Sea as a model • The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare. • From partnerships between West countries and Middle East nations to complementarity between Gulf countries Security and Defense Arabia is a • Increased military Drills in the Gulf states: An interoperability training or a preventive tactic? • Latest avionics systems Middle East countries seek to procure to follow up with technological quarterly magazine advancements Shows to be covered: July - September 2021 Main themes Event Date • IDEX (21-25 February) • Tempest vs FSCA sixth gen fighters: can they co-exist? • DEFEA (11 - 13 May) • The European defense cooperation: Mission Impossible? • IDEF (25-28 May) • Between increasing communication and information sharing and securing information from cyber-attacks, • Paris Air show (21-27 June) how are Middle Eastern countries finding the balance? • DSEI (14-17 September) • From partnerships between West countries and Middle East nations to complementarity between Gulf • AUSA (11-13 October) countries • BIDEC (25 -27 October) • Defense Systems IP transfer between the UK and Middle East countries, supporting Saudi vision 2030 • Dubai Air show (14-18 November) and UAE vision 2030 • EDEX (29 November- 2 December) • Applying Artificial Intelligence to Bolster C4ISR capabilities in the region: Mission Impossible? January - March 2021 Main themes October - December 2021 Main themes • Arab-US defense relations post-normalization: What to expect and what not to expect. • The F-35 to the UAE: What is next? • GCC’s military build-up and power: what does it take to build a joint defense force • Arab’s capabilities in the remotely piloted aircraft system domain: UAE and KSA lead the way • How an expanding indigenous Arab defense industry is competing in the gulf market • Between limited financial resources and maintaining modern defensive capabilities, is upgrading the • How did Arab forces contribute to countering the Covid-19 pandemic? And how did the pandemic alter the present aircraft the solution? (Kuwait and Bahrain air forces as a model) sector permanently? • Trainers and light attack aircraft market flourishing in the Gulf: Where are they now? (Trainer schools) • Unmanned and manned cooperation in the Gulf region: A highlight on the interoperability between AI and traditional systems • Egypt’s indigenous coms market: From C4I to C5I solutions • The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare. • Arab States complementarity in missile and Air Defense, Data Sharing between these states to prevent attacks, cyber-attacks and jamming to the missile defense Systems 12 www.sdarabia.com www.sdarabia.com 13
TERMS AND CONDITIONS Terms and Conditions - Advertisers or Advertising Agencies with whom an Publisher’s Limited Liability Advertiser Acting as Principal These terms and conditions shall apply to, and form Advertising Insertion Order is received by the publisher - The Publisher shall not be liable for any loss or - The Advertiser or Advertising Agency warrants that part of, each Order for advertising placed with the accept the Publishers payment terms and cannot be damage from the failure for whatever reason of any he, she or it places the Insertion Order as principal and Publisher. No person may vary these terms and altered in anyway without written approval. particular advertisement to appear on any specified that he, she or it shall be liable to observe these terms conditions without the approval in writing from the Rights of Publisher date, deadline or at all. and conditions. Publisher or his/her duly authorised officer. - The Advertiser acknowledges that the Publisher Substituted Orders Indemnity to Publisher by Advertiser Obligations of Publisher at his/her discretion shall beentitled to do any of the The Publisher will not accept a cancellation of the - The Advertiser and Advertising Agency hereby Subject to the terms and conditions hereinafter following: Insertion Order whether in whole or in part after indemnifies and agrees to hold indemnified the contained, the Publisher shall publish all advertising - Decline or cancel any advertisement or series of the booking deadline date or dates shown on the Publisher, its servants and agents and each of them in accordance with the Order received from the advertisements to which the Order relates without publishing schedule. against all liability, claims or proceedings and legal Advertiser. stating any reason; costs on an indemnity basis whatsoever which may - Where, in respect of any advertising copy for any arise from the publication of any advertisement Order Requirements - Postpone the publication of any advertisement at issue is not received by the Publisher by the published or material pursuant to the Insertion Order, and in any time or times and from time to time; any print or deadline date, then the Publisher shall be entitled to The Advertiser or Advertising Agency is solely particular but without limiting the generality of the online insert in that issue in its place copy previously used responsible to submit to the Publisher requested foregoing, to indemnify and hold indemnified each for the purposes of fulfilling the Insertion Order and material by the Due Date. - Not be responsible for any advertising material and all of them against any action for defamation, will apply the rate applicable to that advertising; A signed and dated email attachment of the proof of which remains in its or its printers possession 12 slander of title, breach of copyright, or infringement months from the last month of publication of the - If copy is not received by the published deadline date of any trade marks, name or logo. advertisement from the Advertiser or its Agent will advertisement to which that material relates, without the advertiser will be fully responsible for the total be sufficient acknowledgement that the Advertiser being required to give notice to any person or agency payment of the cost of the Insertion Order. has approved the final artwork. and without in any way being responsible for loss; Contracted Advertising Rates Payments - Cut or alter any print or artwork or other materials - Contracted rates shall apply in respect of Insertion The Advertiser or Advertising Agency shall pay to the supplied by the Advertiser or Advertising Agency Orders placed for completion within a term of 12 Publisher the total invoiced amount for all advertising in order to conform to mechanical requirements, months of the publication of the next issue to go that shall comprise the total amount shown in the without being responsible for any loss; to print after the Booking Deadline Date. If the Advertising Insertion Order and all other costs or - All requested advertising placements will be Advertiser for any reason shall use less space than expenses that may be incurred by the Publisher. considered but the Publishers decision is final. that contracted for in the Insertion Order, then the Payment in full of the total amounts shall be - Is not responsible to collect or collate client’s online Publisher shall be entitled to increase the applicable made to the Publisher within 40 days of the date campaign statistics. rate according to the amount of space actually used. of invoice whether directly from the Advertiser or Advertising Agency. 14 www.sdarabia.com www.sdarabia.com 15
SECURITY AND DEFENSE ARABIA Renee Wheeler Tania Norris Contact SDArabia To Discuss Global Sales Manager Global Sales Manager Solutions To Your Messaging Needs U.S. and Europe U.S. and Europe sami@sdarabia.com sdarabia_sales@sdarabia.com sdarabia_sales@sdarabia.com www.sdarabia.com Tel : +1 703 608 0562 Tel : +1 443 974 3855
You can also read