MEDIA KIT 2020 - Tatler Asia
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MEDIA KIT 2020
OUR BRAND PROMISE
S H A P I N G A S I A’ S F U T U R E
We are the ultimate reference & connector of young leaders in Asia.
CONNECTION
We connect young leaders with their peers and established industry leaders
to help advance their careers
INSPIRATION
We inspire young leaders on how to turn promising ideas into
successful businesses and careers
RECOGNITION
We recognise the most promising young leaders through our content and annual list, giving
them—and their products and services—the visibility they need to grow
#G e n e ratio nT
2
ASIA-WIDE REACH
Events Print
eNewsletter
Web WeChat
Youtube
Line
Instagram
500,000
READERSHIP AND EVENT ATTENDANCE
3
LEADING MEDIA BRAND
CORE AUDIENCE PROFILE
Average Age Gender
31-35 yrs old
Male 60%
Female 40%
Estimated net worth Profession
financial assets of
Owners and Founders
US 59%
$100,000 Executive or
C-Suite Professionals
TO
2 million 21%
Source: Generation T Reader Survey 2019
4
SPOTLIGHT: NEW WEALTH BUILDERS
NEW WEALTH BUILDERS:
The world’s fastest-growing and broadest wealth segment
They are self-made – They are modest – Their wealth is They are charitable – They are global
newly acquired – citizens – they travel abroad
97% 83% 97%
of NWBs earned don’t consider 79% donate to charity
for business
and pleasure
their wealth, only themselves of NWBs acquired most of
their wealth in the
3% wealthy
past 10 years
say they inherited it
According to The Economist Intelligence Unit research, when they look at projected growth in the number of NWB households between 2014-2020, Latin
America will grow at 11.1%, with Asia Pacific nations close behind at 10.1% and North America only at 2%
Source: The Economist Intelligence Unit 2015
5
CONTENT PILLARS
ENTREPRENEURSHIP CULTURE SOCIAL IMPACT
TECHNOLOGY
WELL-BEING 6
INFLUENTIAL PLATFORM
There are 18 Founders on the list whose 130 Gen.T honourees have been officially Gen.T honourees (excluding China) have
companies are unicorns recognized by their respective governments over 108 million Instagram followers
for their contributions
e.g. Achmad Zacky e.g. Wang Chung-Hsin e.g. Noor Neelofa Mohd Noor
Founder & CEO, Bukalapak Founder, Trust Bio-sonics Founder, Naelofar Hijab
There are 24 founders across Over 300 Gen.T listers There are over 119 social In 2018-2019 alone,
the lists whose companies have won top awards in entrepreneurs across the Gen.T honourees raised over
are publicly listed their industry Gen.T lists US$14 billion in funding
e.g. Arthur Lam e.g. Li Jingmei e.g. Dzameer Dzulkifli
Founder, Synergy Group Senior Research Scientist, Genome Institute of Singapore Managing Director, Teach For Malaysia Source: Gen.T List 2016 - 2019
7
INFLUENTIAL NETWORK
Anne Curtis at Gen.T Philippines event 2018 Awal Ashaari at Gen.T Malaysia event 2018 Venice Min at Gen.T Malaysia event 2018
(Actress, Singer & Model) – 13..8m followers (Model, Actor & TV Host) – 4.4m followers (Artiste, Entrepreneur, Toyota Racer) – 383k followers
10.6m Views 4m Views 375k Likes
Kevin Sanjaya at Gen.T Indonesia event 2019 Chelsea Islan at Gen.T Indonesia event 2019 Shila Amzah at Gen.T Malaysia event 2019
(Badminton Player) – 1.4m followers (Actor) – 8.2m followers (Singer & Songwriter) – 2.5m followers
203k Likes 152k Likes 3.8k Likes
8
GEN. T PLATFORMS
9
GEN. T PLATFORMS
PRINT
G E N . T AS I A L I ST ( S E PT E M B E R 2020 )
CIRCULATION: 417,165
Mainland China 164,500 Hong Kong 34,985
Thailand 57,150 Taiwan 32,600
Philippines 55,430 Singapore 17,500
Indonesia 45,000 Malaysia 10,000
CIRCULATION BREAKDOWN:
96,585 Qualified VIPs
83,895 Strategic Display Location
2,647 Direct Subscriptions
5,513 Copy Sales
4,000 Partnership Events
DISTRIBUTION CHANNELS:
27,736 5-Star Hotels
36,259 Retail Outlets
23,390 Banks, Health & Fitness, Spa & Beauty Salon
11,477 Airlines, Private Jets, Airport Lounges, Clubhouses
7,651 Luxury Services Apartments
29,128 Others*
*Embassies, consulates, hospitals, promotions, events, galas, PR, advertisers,
ad agencies, private organisations, restaurants and cafés
*Distributed with Asia Tatler magazines
Source: Edipresse Media Asia Reader Survey 2019
10GEN. T PLATFORMS DIGITAL 11
GEN. T PLATFORMS
NEWSLETTERS
THE DEEP DIVE DATABASE SIZE:
An “editorial newsletter”, The Deep Dive is a new type of product in the Asian market — +52,000
a newsletter that gives you the full scoop on a subject without having to leave your inbox.
Every week, The Deep Dive offers a curated, smartly narrated close-up look at an idea, GEOGRAPHICAL BREAKDOWN:
issue or trend that’s shaping Asia’s future. Published in English. SINGAPORE 10,875
INDONESIA 9,385
THE DIGEST HONG KONG 8,880
A weekly round-up of the latest stories on Gen.T. Published weekly in English. MALAYSIA 7,560
PHILIPPINES 5,146
VIP NEWSLETTER CHINA 3,235
Private newsletters sent to Generation T honourees to share special news, THAILAND 5,875
upcoming events, privileges, offers and benefits. TAIWAN 1,760
12GEN. T PLATFORMS
WEBSITE
LEADERS
Asia’s leaders of tomorrow you need to know today and
people shaping the world
IDEAS
Ideas, business, companies, products you need to know
SELF
Work smarter and Live better: wellness, travel, style, personal development
THE GEN.T LIST
The definitive list of the leaders of tomorrow
EVENTS
Event coverage of Gen.T and partner events, plus a curated directory
of the must-attend entrepreneurial events around the world
WEBSITE
HTTPS://GENERATIONT.ASIA/
13GEN. T PLATFORMS
S O C IAL M E D IA
Daily updates on the world of entrepreneurship via our social media platforms
FACEBOOK INSTAGRAM WECHAT
(SHANGLIU TATLER
756,360 FOLLOWERS)
14GEN. T PLATFORMS
15GEN. T PLATFORMS
EVENTS
FLAGSHIP EVENTS
LIST UNVEILING EVENTS GENERATION T ASIA SUMMIT
SEPTEMBER 2020 HONG KONG, APRIL 3-4 2020
The annual local celebration across Asia to unveil the year’s list and A gathering of 200 of Asia’s young, future leaders to be inspired
unveiling of the local the CSR initiative. A sit-down dinner for current on how to face the challenges of the future; catalyse collaboration
years’ honourees is followed by an after-party with previous years’ within the community; leverage on the strengths, talents and ideas
honourees. The event takes place in 8 cities and countries across Asia. in the region; all framed in a celebration that is stylish, purposeful and
cutting edge. The event is for Gen.T honourees but is open to qualified
applicants who can contribute and add value to the community.
16GEN. T PLATFORMS
EVENTS
CONCEPTUAL MARKETING EVENTS CROSS-MARKETING EVENT PARTNERSHIPS
We team up with clients to organize concept-driven and tailor made events We join forces with strategic partners to create to bring unique engagement
and campaigns that reach out to our VIPs in unique & memorable ways opportunities to our audience
EX. EX.
- Generation T Enter THe World Of: sponsored by HSBC and Allianz (Philippines) - RISE Conference 2019
- Generation T Salon Series: sponsored by Lancome (Taiwan) - WSJ Tech Live 2019
- Tatler Table: Generation T x Essec Business School (Singapore) - Techsauce Global Summit 2019
- Generation T Speaker Series: sponsored by The Proscenium at Rockwell (Philippines) - The Breakthrough Prize Foundation 2018
- Cartier x Generation T: A Bold And Fearless Collaboration (Singapore) - The Yidan Prize 2018
- Tiffany & Co. x Generation T Panel Discussion (Singapore) - Design Shanghai 2018
17ADVERTISING
18ADVERTISING
PRINT RATE CARD
GUARANTEED POSITIONS
TYPES RATES (US$) Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page
facing editorial: 15% loading.
STANDARD ADVERTISING
Full Page (ROP) + Online Advertorial 20,000 NON-STANDARD ADVERTISING
Double Page Spread + Online Advertorial 30,000 Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours,
metallic inks, gatefolds and other non-standard advertising are available from the director.
SPECIAL INSERTION
Outside Back + Online Advertorial 25,000
BOOKING DEADLINE
Six weeks preceding the month of publication.
Inside Back + Online Advertorial 23,000
IFC Spread + Online Advertorial 45,000
CLOSING DEADLINE
1st DPS + Online Advertorial 44,000
For non-prime position, closing date for all material is the first day of the month preceding the month of
1st Ad facing TOC + Online Advertorial 23,000 publication.
Advertorial + Online Advertorial 25,000
CANCELLATION
No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime
*Advertising to specific markets is available. Enquire for rates
position advertisements are non-cancellable.
*Advertorial features that tell your brand narratives through our lens and voice.
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZE TRIM BLEED* TYPE AREA For further enquiries regarding the submission of materials,
Full Page 205 x 280 211 x 286 185 x 260 please contact your advertising representative or our ad operation
Double Page Spread 410 x 280 416 x 286 390 x 260 team (hkadops@edipressemedia.com)
*BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
19ADVERTISING
EMAIL MARKETING
TYPES RATES (US$) SPONSOR LOGOS
NEWSLETTER BUNDLE - REGIONAL 20,000
- Brand logo and banner on top of newsletter
- Brought to you by: client logo
- Curated content based on client theme
- 1 write-up advertorial on Generationt.asia
- Reach: all
- Display advertising - Half Page Ad,
Brought to you by: SPONSOR LOGOS Brought to you by: SPONSOR LOGOS
50% SOV for 1 month/3 month
THEME
NEWSLETTER BUNDLE - SEA 15,000
- Brand logo and banner on top of newsletter
- Curated content based on client theme THEME
- 1 writeup advertorial published on Generationt.asia
- Reach: Singapore, Malaysia, Indonesia, Philippines, Thailand
- Display advertising - Half Page Ad, 50% SOV for 1 month SAPITATI AUT HICI DOLUPTAS
Database size: 36,035 Fuga. Lit rehendelique nos sequatem fuga. Et lautese rciant rehendes vo-
loreh enihili gentoris diaepe delestio. Itam est eos sitat velessita nit ium quia
nulleniente ea consequae. Et faccae diciendam, corendes evenda dolo Onecto Taquati Issint Quiandus Unt
NEWSLETTER BUNDLE - GREATER CHINA 11,000 cum fugias conessi doluptaspit eossimaione sam etus, temquia tempos
Luam Ressimodias Adqu
- Brand logo and banner on top of newsletter mosti as ne dolores ciiscipsant, quis eario.
- Curated content based on client theme a doluptam, odi omnihil mi, quo tem qui as voluptatetur sim
aliquod itatiis a doluptam, odi omnihil mi, quo tem qui
- 1 writeup advertorial published on Generationt.asia
- Reach: Hong Kong, China, Taiwan
- Display advertising - Half Page Ad, 50% SOV for 1 month
- Simplified Chinese version published on Gen.T WeChat Account
Database size: 13,875
20ADVERTISING
ADVERTORIAL
TYPES RATES (US$)
WRITE-UP ADVERTORIAL BUNDLE 6,000
- Pushed on all social media
- Pushed on weekly newsletter, The Digest
- Published on website, Generationt.asia
- Display advertising - Half Page Ad, 50% SOV for 1 month
- Reach: all
VIDEO ADVERTORIAL BUNDLE 14,000
-Pushed on all social media
- Pushed on weekly newsletter, The Digest
- Published on website, Generationt.asia
- Display advertising - Half Page Ad, 50% SOV for 1 month
- Reach: all
21ADVERTISING
BESPOKE EVENTS
BESPOKE EVENTS + REGIONAL MEDIA BUNDLE
Minimum media spend with Gen.T within 12 months (local spend inclusive)
- Local events, inviting Gen.T honourees
- Pre- and post- event promotion on Generationt.asia
- Banner advertising on The Deep Dive newsletter to regional database
- Display advertising: Premium Billboard - 50% SOV for 3 months
- 3-part video advertorial series on Generationt.asia
- 1 x Instagram post
- 1 x WeChat post
BESPOKE EVENTS + LOCAL MEDIA BUNDLE
Minimum media spend with Gen.T required (see chart)
- Local event, inviting Gen.T honourees
- Pre- and post- event promotion on Generationt.asia
- 1 write-up advertorial on Generationt.asia
- Banner advertising on The Deep Dive newsletter to local database only
22CONTACT US
For advertising enquiries, please contact:
CHRISTOPH ROWEN
Regional Sales Director
T: + 852 2859 4475 E: christoph.rowen@tatlerasiacom
TOHFEEK GAFOOR
Regional Account Director
T: + 852 2859 4359 E: tohfeek.gafoor@tatlerasia.com
AMANDA SONG
International Fashion Director
T: + 852 2859 4389 E: amanda.song@tatlerasia.com
Tatler Asia
15/F, Global Trade Square, 21 Wong Chuk Hang Road,
Wong Chuk Hang, Hong Kong
T: +852 2547 7117 F: +852 2858 2671
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