SECURE MAIL SERVICE POWERED BY BLOCKCHAIN TECHNOLOGY - BSC-EMAIL LLC. JUNE 2021 - BSC Email
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CONTENTS 1. Introduction 3 1.1 Major email service issues 3 1.2 Reasons why your email can be hacked 4 1.3 Disadvantages of email 5 1.4 Metadata 6 1.5 Our mission and goals 6 1.6 Safety 7 2. BSC-EMAIL Token 8 2.1 Tokenomics 9 2.2 Private sale / Pre-sale / Sale 10 2.3 Use of fund 11 2.4 Roadmap 12 3. Competition and opportunities 13 3.1 Mobile email statistics: growth and usage of email on mobile devices 16-21 4. DISCLAIMER 22
1. INTRODUCTION 1. Introduction E-mail, commonly known as 'email', is probably the most common way to communicate today. Fifty years ago, if someone had said that it would be possible to instantly deliver documents to a recipient sitting in another part of the globe, they would have been the laughing stock of the world. But email came along and conquered the World Wide Web. Today it offers much more than just texting. Its ability to reliably forward multimedia, photos, software, etc., has made it a popular choice. It is true what they say, 'necessity is the mother of all inventions,' and we humans have always found ways as soon as the need arises. 1.1 The main problems of e-mail service In recent years, a lot of unexpected information has come to light through email hacking. WikiLeaks, Julian Assange, Anonymous, Edward Snowden, Anonymous International - all these people and groups have become known through the publication of confidential information on the Internet. And much of it was obtained through email hacking. The online leaks of the correspondence of high-ranking government officials have created a real paranoia around the world. Who might be interested in gaining access to someone's mailbox? First of all, government organizations, the postal provider and cybercriminals. Of course there is no way to hide your correspondence from an ordinary mail service, and an ordinary user is also unlikely to be able to stand up to hackers. 3
1.2 Reasons why your email can be hacked • Public authorities: mass tracking and collection of data on individuals; • Gmail: scanning letters in keywords for advertising purposes; • Hackers: spamming, bank data theft, identity theft - the list is limited only by the ingenuity of hackers who find any new ways to make money with stolen identities. Below is a diagram by information security researcher Brian Krebs - he shows that the average user's mailbox is very important. 4
1.3 Disadvantages of email There are many ways to intercept email at the seven access points mentioned above. Franklin, in his example, explained how it could be done. The fastest way (takes about an hour) to hack a base in Cardiff, where the transatlantic telephone cable was first laid, is to install an e-mail interception node there and wait for it to be sent. The U.S. National Security Agency has the ability to access your e-mail at all seven access points. And, according to articles by Jacob Applebaum and Glenn Greenwald, the NSA's collection activities do not stop there. PRISM, for example, is a surveillance program started by the U.S. National Security Agency that is used, among other things, to intercept emails. At the same time, major email providers Microsoft, Yahoo! and Google were among the first to participate. Still, email remains a more popular means of interactive communication than Facebook or any other service. So its importance to the intelligence agencies is obvious. So, when you send a message, you have to understand that it will appear on PRISM servers or other similar programs, where "employees" will be able to read it. In addition to the technical shortcomings of email security, we can also look at laws that protect user privacy. As an example, consider Gmail. • After 180 days, your emails on U.S. mail servers become U.S. property. • Study finds that 55% of U.S. employers read their employees' email correspondence. • It is worth reading the history of the Lavabit service, now discontinued, which was used by Edward Snowden. We can conclude that it is impossible to hide any email as long as it is on the company's server. 5
1.4 Metadata Metadata, or just data about data, is very important. For example, the metadata of a Quora response is the time it was posted, the author's details, how long he was on the site, the location, the browser he uses, his computer details, the local time... all in all, the list is very long. There's more metadata in email. In "How the NSA Betrayed the World's Trust - Time for Action," Mikko Hipponen talks about the importance of metadata. When you send an email, you automatically send all the metadata along with it. When you reply to an email, you automatically send all the metadata from the previous message. For example, if a number of people are communicating by email using any of the above mentioned hijacking techniques, anyone could easily access the location of everyone involved and the subject line without even reading the contents of the email. 1.5 Our Mission and Goals BSC-EMAIL is a secure mail service powered by blockchain technology. Our mail service will be decentralized through an autonomous peer-to-peer network with its own crypto-economy, which does not need to be controlled from the outside. The advantages of distributed storage technologies allow us to create a platform to integrate third-party blockchain-resistant, censor-proof and identity-collecting applications. This means, for example, that you don't have to worry about possible lost correspondence because Google decides to shut down Gmail. If something happens, you can easily replace your mailing address because you have full control over it. But the mail service is not just mail, we plan to develop a big multipurpose platform on this basis. There will be photo and video hosting, communication and entertainment services, and gaming services based on blockchain. In addition, our unique BSCM token is hyper-deflationary, with perfect tokenomics providing longevity, security and trust. Our main goal is to create a unique ecosystem and attract the maximum audience that will be able to use the secure messaging service by the time the messaging platform is launched and which will grow with us. But even now you can go to our website and check out the functionality of our safest email! 6
1.6 Safety The most secure and closest to chat functions are blockchain wallets and their peer-to-peer nodes - they are decentralized, they cannot be blocked, and they have strong authentication systems. We propose a system in which users exchange a public key hash, which also functions as the user's address. If the public key can be obtained using the underlying protocol, it can easily be hashed to make sure that it belongs to the intended recipient. The full version of bsc-email.com will go live in September 2021, but you can already check out its functionality and connect to your personal account via Metamask. Also with the full launch of the mail we will launch the communication portal and the NFT platform and we will also start advertising on our mail service and payment for advertising will be accepted only in BSCM tokens. We are already negotiating and in the near future we will launch online games based on blockchain technology. Different blockchains allow you to distribute data on different chains, which, combined with different types of encryption, allows you to create the most flexible and secure communication network. We have taken the best of what is needed today to implement a bsc-email project based on blockchain technology. 7
2. BSC-EMAIL Token Unique BSC-EMAIL (BSCM) token will be the only cryptocurrency used by members, with which you can use secure email, get rewarded for viewing ads, pay for ads on our platform, pay for various entertainment services. Our BSM token is hyper-differential, with a redemption feature. Holders of our tokens receive a triple benefit: - Holders receive static rewards from each transaction of 2% - Holders benefit from the contract redemption process. The contract itself redeems back BSCM tokens and burns them every time a sale occurs. In most cases you will not see more than 1 trade in a row to sell, and you will never see 3 or more trades in a row to sell. So the price goes up because the number of BSCM tokens is constantly decreasing and the BNB pool is constantly increasing because there are no available tokens to redeem. - Only BSCM token holders will be able to use our secure mail. There will be a minimal fee in BSCM tokens for sending the safest emails, and additional entertainment services will be opened up. Our holders will receive rewards for viewing advertising and will be able to pay for advertising on our platform. Thus, as the project develops, the demand for BSCM tokens will grow and the price will increase even more. 8
2.1 Tokenomics BEP-20 BSCM hyper-deflationary token based on the Binance Smart Chain blockchain will become an integrated part of the BSC-EMAIL network. Token name BSC-EMAIL Token Ticker BSCM Token type BEP-20 Token issuer BSC-Email LLC. Token supply 1,000,000,000,000,000 BSCM Tokenomics 2% REWARDS TO HOLDERS 3% MARKETING TAX 6% BUY-BACK TAX* *will contain the price by buying back the token and burning 9
2.2 Private sale / Pre-sale / Sale Private sale will be among early followers, private sale price 1,848,500,000,000 BSCM for 1 BNB. Pre-sale Price = Sale Price. The Pre-Sale will take place on the DXsale platform. The pre-sale price will be 1,648,500,000,000 per BNB. The minimum amount allowed to participate in the presale is 0.10 BNB. The maximum amount is 5 BNB. Our targets : Soft Cap: 100 BNB and Hard Cap: 200 BNB. BSCM token allocation BSCM Percent Total supply 1 000 000 000 000 000 100% Private token sales 300 000 000 000 30 % Pre-sale tokens 300 000 000 000 30 % Sale of tokens 300 000 000 000 30 % Marekting and developers wallet will be 100 000 000 000 10 % blocked on DXSale for 1 year 10
2.3 Use of funds Sale of tokens Information Minimum goal (minimum capital) Maximum goal (set maximum capital limit) Development of e-mail service * 50 % 45 % Contractors * 10 % 5% Marketing and promotion * 20 % 25 % Operational and contingency costs * 7% 10 % Management costs * 13 % 15 % * Postal Service Development: 40%-50% of the budget funds raised will go to fund the process of creating a postal service. At the moment our team consists of 19 people. The marketing and development purse will be locked in for a year, after a year we will partially distribute bonuses among our team, which we will announce in advance. * Contractors: 5-10% of the budget. These funds will be allocated to intermediary vendors offering technical services, marketing services, PR for the program, and more. * Marketing: 20-25% of the budget. Marketing will Contractors: 5-10% of budget. These funds will be allocated to intermediary vendors offering maintenance, marketing services, PR for the program and more. Focuses on increasing awareness and positive attitudes toward the Postal Service, a choice between users, publishers and advertisers. It also includes growth and support for the global community. * Operating and contingency expenses: 7-10% of the budget compensates for contingencies. * Management expenses: 13-15% of the budget consists of legal, security, accounting, and other related administrative expenses. 11
ROAD MAP 06.2021 07.2021 08.2021 09.2021 10-12.2021 Launching the DXsale pre-sale Trading Launching a The launch of the project, launching placement, pay and run exchanges, working version NFT platform, the the website and paid contract audit, placement of of BSC- launch and email test version, project marketing and BSCM tokens on advertising, community EMAIL.com mail, placement of creating social at least three launching advertising on our development, DXsale media, attracting popular blockchain-based platform, the Presale Completion. early followers, exchanges, Logo entertainment beginning of Listing on conducting a private PancakeSwap, project update on BSC services. payments to our sale, free contract work, advertising and Scan & Trust holders for audit, developing a lots of social media Wallet, strategic viewing ads on community. marketing, Application partnerships, our platform, and sent to CoinGecko & project a new roadmap. CoinMarketCap. development. 12
3. COMPETITION & OPPORTUNITY Email continues to show strong growth around the world, both in terms of users and revenue. Table 1 shows the growth forecast for users and revenue from 2017 to 2021. There are more than 3.7 billion email users in the world today, and that number is expected to grow to more than 4.1 billion by the end of 2021. Total revenue across all segments of the email market is expected to be more than $23.8 billion in 2017 and grow to more than $46.8 billion by the end of 2021, with an average annual growth rate of 18 percent. The revenue growth is mainly driven by the migration of mailboxes from on-premises to the cloud. Table 1: Global Email Market Forecast, 2017-2021 Global Email Market Forecast 2017 2018 2019 2020 2021 Email users worldwide (M) 3,718 3,823 3,930 4,037 4,147 % change 3% 3% 3% 3% Global Email Market Revenues ($M) $23,881 $29,028 $34,357 $40,256 $46,814 % change 22% 18% 17% 16% 13
This report examines the email market, which consists of five segments: Enterprise messaging platforms - local email and collaboration platforms from vendors such as: IBM, Microsoft and others. Messaging platforms for service providers – messaging platforms provided by service providers to provide email to businesses or subscribers. Leading platforms include: Open-Xchange, Oracle, Synchronoss Messaging, Synacor (Zimbra) and many others. Cloud Business Email – multi-tenant or dedicated external hosting services that provide business email and collaborative services to organizations regardless of size. Leading providers include: Intermedia, Google, Microsoft and many others. Email clients – PC interfaces or web interfaces to access and work with e-mail, such as IBM Notes, Microsoft Outlook, and others. User Email – consumer-oriented email services. Leading email services include: Google Gmail, Microsoft Outlook.com, Yahoo! Mail, and many others. Local enterprise messaging platforms are losing increasing market share to cloud-based business email solutions. Cost, ease of use, and low administrative costs are the primary drivers for cloud email adoption. However, organizations continue to express their concerns about the security and privacy of cloud email solutions. User email continues to grow worldwide as more and more people globally access the Internet. Email remains a key component of the online experience, as email accounts are required for every form of online activity from signing up to social networking sites (e.g. Facebook and Twitter), accessing chat or instant messaging services, online shopping or any other type of online activity. Worldwide email traffic, including corporate and consumer emails, is estimated to be more than 319.6 billion emails per day by the end of 2021. 14
Table 2: Daily Global Email Traffic, 2017-2021 Email traffic daily 2017 2018 2019 2020 2021 Email users worldwide (M) 3,823 3,930 4,037 4,147 3,718 Worldwide traffic Email per day 269,0 281,1 293,6 306,4 319,6 (B) % change 4% 4% 4% 4% 15
3.1 Mobile email statistics: The growth and use of email on mobile devices E-mails are always read first on a cell phone by an average of 25.6%. 40% of ages 14-18 will always read first on a cell phone, 29% of ages 19 - 34, and 8% of the 56 - 67 age group. - Adestra's "Survey of Patterns of Consumer Adoption and Use" (2016) 55% of consumers ages 56-67 say they would never read their email first on a cell phone. This represents only 18% of the 19 - 34 age group. - Adestra, "A Study of Patterns of Consumer Adoption and Use" (2016) More emails are read on a mobile device than on a personal computer. Statistically, 51% of emails are read on mobile devices - Litmus "2017 Consumer Email Market Trends" (July 2017). 16
On personal computers, 16% of all e-mails are opened on personal computers, 30% on webmail and 54% on cell phones. - Litmus "State of Email" (March 2018) 45% of emails are opened on cell phones, 36% on personal computers and 19% on the web client. - Adestra "Top 10 Email Clients " (March 2019) 33% of emails open on mobile app, 17% on web client and 48% on personal computers. - Freshmail "Best Practices in Email Coding" (March 2020) In the fourth quarter of 2015, 56% of all emails were opened on a cell phone or tablet, up from 54% in the third quarter of 2019. - Experian "Email Quarterly Baseline Report" (Q4 2020) Mobile accounts account for 35.12% to 39.51% of all individual emails opened during 2020 in the Netherlands. DDMA "Nationale email benchmark 2021" (2021) Women communicate via email for more than a hundred million minutes a month than the industry average. On a per-person basis, this means that women check their emails on a smartphone seven minutes more per month than men. - UKOM and Comscore data (2021). Most emails are opened on a mobile device. According to Kahuna, 86% of emails were opened on a mobile device in the first quarter of 2016. - Kahuna "Kahuna Mobile Marketing Index" (Q1 2021). 17
67.2% of consumers use a smartphone to check their email, 42.3% use a tablet, while 93.3% use a PC interface. - BlueHornet's "Customer Beliefs about Email Marketing for 2020" (2021) The share of mobile email accounts in the Netherlands was 28.55% in Q1 and 33.43% in Q4. - DDMA "Nationale email benchmark 2021" (2021) During 2020, the number of email openings on webmail and personal computers is declining continuously, each dropping by 13% since January. Litmus - "Email Analytics" (November 2021) 18
75 percent of Gmail users log into their accounts on mobile devices. Gmail now has 900 million users. - Google / TechCrunch "I/O developer conference" (May 2021) Mobile email openings have grown 180% in three years. From 15% in the first quarter of 2020 to 42% in the first quarter of 2021. - Campaign Monitor "Sharing email on mobile and PC." (Q1 2021). Adaptive design leads to a nearly 15% increase in individual clicks by mobile users from 2.7% to an average of 3.3%. - Litmus and MailChimp "The Science of Email Clicks: The Impact of Adaptive Design and Inbox Testing" (December 2020) 19
On a mobile device, the first email link in an adaptive design has a 30% higher click-through rate than a non-adaptive design. -Litmus and MailChimp "The Science of Email Clicks: The Impact of Adaptive Design and Inbox Testing" (December 2019) The iPhone is the most popular platform in the mobile email space (60%), followed by the Apple iPad (21%) and Google Android (18%) Litmus "Email Analytics " The iPad is the third most popular email client (11%). But over the past year, iPad email login has steadily declined, dropping more than 7% from January to July 2015. - Litmus "Top 10 email programs". Mobile devices received 39% of all individual clicks, 9% for tablets and 61% for PCs. - Experian "Quarterly Email Baseline Study" (Q3 2020) The percentage of total logins originating from smartphones increased by about 7% from 2020 to 2021. - MessageGears "Mobile messaging is on the rise" (2021) Open rate click-through rates are much higher than they used to be. Smartphones are now seeing more clicks (47.5%) than PCs (41.7%). - MessageGears "Mobile messaging is on the rise" (2021) On Black Friday, mobile email click-throughs rose 22.8 percent, from 44.7 percent in 2014 to 54.9 percent in 2015. This increase is notable because input from mobile devices increased by only 2.7 percent, from 56.1 percent in 2014 to 57.6 percent in 2020. - IBM Silverpop "Watson Trends Comparison Test" (2020) 20
Gmail app reaches 43.5 percent of U.S. smartphone users - Comscore "January 2019 Reports. Smartphone subscriber market share in the U.S." Apple users are fast email readers; Ipad and Iphone show a higher percentage with 0-3 seconds of email reading time. - Movable Ink "U.S. User Device Preference Report: Q2 2019." (2019) Android phone users were most likely to browse email. 52.99% of Android smartphone users spent 15 seconds or more looking at each email. Personal computer users ranked second, with 43.99% spending 15 seconds or more to view an email. Movable Ink's "U.S. User Device Preferences Report: Q2 2020"(2020). 21
4. DISCLAIMER The information shared in this whitepaper is not all- encompassing or comprehensive and does not in any way intend to create or put into implicit effect any elements of a contractual relationship. The primary purpose of this white paper is to provide potential investors with pertinent information in order for them to thoroughly analyze the project and make an informed decision. Prior to your participation BSC-EMAIL, we strongly advocate a careful study of this white paper. Certain statements, estimates and financial information featured in this whitepaper are based on and take into consideration certain known and unknown contingencies and risks which may cause the estimated results or may differ factually and substantially from featured statements or results extrapolated or expressed in such forward looking statements herewith. 22
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