SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
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HORSE FEED FEEDING GRAND NATIONAL WINNERS Tiger Roll – Gordon Elliott Randox Grand National Aintree General Principle – Gordon Elliott Irish Grand National Fairyhouse Raz De Maree – Gavin Cromwell 2 Welsh Grand National Chepstow www.bluegrasshorsefeeds.com
CONTENTS 5 16 25 Welcome Meet Craig Kileff Your Nutritional Guide One of Ireland’s leading horse feed He moved from Zimbabwe to Ashley Neely BSc SQP gives you an manufacturers celebrates its 20th Co Down - find out more about insight into seasonal nutrition - enjoy anniversary. Kenneth Irwin invites our area manager Craig Kileff. this handy guide. you to celebrate. 18 29 8 Feeding Champions Sponsored Riders Our Team Find out what the Irish and English Enjoy our interviews with Suzanne Bluegrass Horse Feeds has a vibrant Grand National winning trainer has Posnett, Edel Quinn, Abbie team working throughout Ireland. to say about Bluegrass. Sweetnam, Emma Hobson, Katie Meet the team of experts. Wyse and Mackenzie Healy. 9 21 34 Partnership Winning in Wales Our Merchants Bluegrass Horse Feeds is the Gavin Cromwell on Raz De Maree Here’s a full list of merchants per Kentucky Equine Research Team winning the Coral Welsh Grand county. Bluegrass distributes feed Member for Ireland. Find out more. National at Chepstow. the length and breadth of Ireland. 14 24 36 We have the feed for you Meet Conor Sheridan Back Cover Challenge Bluegrass has a feed for every He’s a stud farm owner, breeder Feed any Stamm 30 Fortified Feed equine discipline. Check out the full and Bluegrass sales representative. in the Bluegrass 30 Day Challenge. range of horse feeds. 9 18 21 25 29 31 www.bluegrasshorsefeeds.com 3
World Leaders in Equine Nutrition Kentucky Equine Research develops innovative solutions to the health and nutritional challenges of modern horse management, including unique supplements, exclusive feed ingredients, and partner feeds. KER products are research proven to optimise the health and performance of your horses. FEATURED PRODUCT Equi-Jewel High-fat stabilised rice bran. The original research-proven stabilised rice bran conditioning supplement for horses. Equi-Jewel is a scientifically formulated, high-fat, low-starch cool-energy conditioner with added vitamin E, selenium, and calcium. Equi-Jewel is specifically designed to support the equine athlete by providing highly palatable additional calories and protein to assist in building muscle and topline while maintaining condition. Available Through Bluegrass Horse Feeds ker.com info@ker.com +1 888-873-1988 4 www.bluegrasshorsefeeds.com
THE INSIDE SCOOP 20 YEARS OF TRANSFORMING NUTRITION This year is a very special year for us here at our mill in Eglish, County Tyrone as we are celebrating 20 years of Bluegrass Horse Feeds. We are proud to have reached this milestone and we are delighted to share it with you. The Inside Scoop is a new magazine, published by Bluegrass Horse Feeds, as part of our 20th anniversary celebrations. Inside, we take you on a journey since we first started producing horse feed in our mill in 1998 right up to today. It has been an amazing journey for us all and our growth and development plans for the future are extremely exciting. Over the last 20 years, Bluegrass has always been dedicated to producing nutritionally sound, innovative formulas while ensuring our valued customers get a personal customer service from our team. This has seen Bluegrass join the world’s leading research centre in equine nutrition, Kentucky Equine Research (KER). Bluegrass Horse Feeds is Ireland’s exclusive KER Team Member which means we are part of an international network of horse feed manufacturers devoted to the advancement of equine nutrition. Based in the heartland of the American thoroughbred industry in Kentucky, KER conducts extensive research in equine nutrition and exercise physiology. Each research trial is designed to improve the health, performance and well-being of all horses. As such, all Bluegrass feeds, formulas and product development programmes are underpinned and complemented by the world-renowned research and expertise of KER. My name is Kenneth Irwin and I am the Managing Director of Bluegrass Horse Feeds and Irwin’s Feeds. The Irwin family have been involved in milling since 1847. In those times Irwin’s processed oats for people to eat following the potato famine. After World War Two the millers switched their attention to local grain to manufacture feed for animals. But it was in the 1990s when I identified a need for scientifically formulated horse feed which would empower owners, riders and trainers to achieve optimum performance regardless of the equine discipline. And so Bluegrass Horse Feeds was formed and we haven’t looked back since. Our Bluegrass range consists of over 25 specialist feeds, ranging from the non-heating Horse & Pony Mix / Pellet, to the higher energy performance mixes and racing rations. We hope you enjoy The Inside Scoop. We have interviewed our sponsored riders, you’ll get an insight into our work within the racing scene and you’ll get to know our people who are dealing directly with merchants and customers. Thanks for being a part of the Bluegrass Horse Feeds story. Kenneth Irwin Front cover photo: Christine Taylor LHK Polo is a team sponsored by Bluegrass Horse Feeds. Our consultant Craig has been out with the team to prep them for the upcoming season. This season the team will be suing a combination of Horse and Pony Cubes, Re-Leve for the playing ponies and Stamm 30 for the younger ones. The team has used these feeds for the past three years and have had fantastic results. LKH have found good quality proteins and slow release energy feeds complement the demands of the sport especially with performance horses which are prone to ulcers. Publisher: Editor: Eleanor McGillie Bluegrass Horse Feeds, Carrowcolman Road, Contributors: Dungannon BT70 1LF Ashley Neely Contact: 028 3754 8276 Rebecca Haywood Design and Print: Kentucky Equine Research Minprint, 401 Castlereagh Rd, Castlereagh, Belfast BT5 6QP www.minprint.co.uk www.bluegrasshorsefeeds.com 5
BACK WHERE IT ALL BEGAN: 1845 1939 1975 Irish Potato Famine Production of porridge Pellet mills were oats was increased to installed to Over one million people died meet the rising demands manufacture animal for home produced food feeds using the latest Over one million people caused by World War technology emigrated One 1847 1955 Water powered the mill Animal feed was built by the Irwin family manufactured at the mill to process oats for human to meet the demand of consumption (porridge) rising livestock numbers in Ireland 6 www.bluegrasshorsefeeds.com
OUR MILL IN EGLISH, COUNTY TYRONE 1998 2018 Horse feed production Celebrating 20 years of commenced. Bluegrass Innovative Horse Feed. Horse Feeds was born using scientific advice from Kentucky Equine Research 1985 2012 Premises expanded to New technologies were meet rising demands installed to aid the cooking process of the cereals for high bioavailability for the horse www.bluegrasshorsefeeds.com 7
MEET THE BLUEGRASS TEAM KENNETH IRWIN Kenneth is the Managing Director of Bluegrass Horse Feeds and Irwin’s Feeds. Kenneth has been leading a team from the mill in Eglish, Co Tyrone since 1998 to develop Bluegrass Horse Feeds. The family run company today has a reputation as one of the top horse feed manufacturers in Ireland. In his spare time, Kenneth enjoys time with his family and he breeds and shows heavyweight Clydesdales. GRAEME CATHER Graeme is the Manager at Bluegrass Horse Feeds and has worked for the company for five years. He learns every day from his father-in-law Kenneth in terms of the many different aspects of the job of being a leading feed manufacturer from managing the sales and marketing team, the administration team, the mill operators, sponsorships and fleet. CRAIG KILEFF Craig is a well known face throughout arenas in Ireland and has been a sales representative and brand ambassador for Bluegrass Horse Feeds for over 10 years. Craig spends his time travelling the length and breadth of Ireland dealing directly with customers and merchants. He grew up in an agricultural community in Zimbabwe and has worked at racing and starting yards in the UK and his home country. He regularly competes on polocrosse pitches and attends Pony Club events with his children. ASHLEY NEELY Ashley is the Sales and Marketing Administrator at Bluegrass Horse Feeds. Part of Ashley’s role involves dealing with the orders which come through, offering nutritional advice to customers either when they phone or email in. She also offers advice on the different range of products we have and the nutritional aspects of those products. CONOR SHERIDAN Conor is a feed consultant and sales representative for Bluegrass Horse Feeds and is based around Munster, Leinster and South Connaught working with merchants and riders his area. He also owns a stud farm which he continues to develop to become the performance stud he has always wanted at his home - Brosna View Stables in Clara, Co Offaly. Conor has been feeding his horses with Bluegrass Horse Feeds for 10 years. 8 www.bluegrasshorsefeeds.com
A DOUBLE DOSE OF BLUEGRASS BY KENTUCKY EQUINE RESEARCH STAFF An alliance between Bluegrass Horse Feeds and Kentucky Equine Research, a company born in the storied Bluegrass Region of the United States, brings horse owners in Ireland and beyond research-proven products. Kentucky Equine Research® was founded in 1988 Over a 30 year period, Kentucky Equine Research by Joe Pagan, PhD, with one primary goal - to has become the global authority on applying serve as a conduit for the free flow of information equine nutrition science within the feed industry. from research laboratories to feed manufacturers and ultimately to horse owners. The company’s influence spreads far. Soon after earning his doctorate from Cornell Not only is Kentucky Equine Research well known University, Pagan realized the scientific advances in North America and Europe, but, on four other taking place in academia were not being passed continents as well, with an especially prominent on to those that needed it most. Many feed presence in Australia. manufacturers understood and supported Pagan’s concept, as they wanted to create and market science-backed products that appealed to conscientious horse owners. Pagan’s deep understanding of equine nutrition coupled with his appreciation for the complexities of manufacturing and business led to the recruitment of many feed-manufacturing partners in the years since, including Bluegrass Horse Feeds in 2002. When choosing a feed from Bluegrass Horse Feeds, horse owners can be assured that, when fed as directed, the product will fulfill the nutritional needs of the type of horse the feed is intended for, and that the complex vitamin and mineral package at the heart of the feed is the highest quality. www.bluegrasshorsefeeds.com 9
RESEARCH EFFORTS As the name of the company suggests, the At the centre of these relationships with cornerstone of Kentucky Equine Research is its manufacturers lies the micronutrient premixes in-house exploration of nutrition and exercise formulated by Kentucky Equine Research. physiology. Year-round trials form the basis for Premixes represent the nutritional core of modern consultation services and product development. horse feeds, combining vitamins and minerals Three research centers are located in the United in an easy-to-mix form suitable for textured or States - one in Kentucky at the company’s pelleted feeds. By using a premix, manufacturers headquarters and the other two in Florida. ensure precise mixing and reduce the opportunity for error on the mill floor. Kentucky Equine Research is one of the most prolific private equine nutrition and exercise The exclusive premixes available to Kentucky physiology research organizations in the world. Equine Research feed-manufacturing partners The quantity of published research derived from feature the latest in equine nutrition science and studies conducted at the research farm rivals ingredient technology. Each premix is customized that of leading universities. Technical staff also with the region’s specific climatic and soil collaborate with scientists in academia to develop conditions in mind and with an understanding of and patent products and diagnostic techniques the nutritional profile of local forages. that target specific problems in growing and performance horses. These KER premixes are produced by manufacturers that adhere to the highest international safety standards. BOOSTING QUALITY When choosing a feed from Bluegrass Horse THROUGH PREMIXES Feeds, horse owners can be assured that, when fed as directed, the product will fulfill the For feed manufacturers, a relationship with nutritional needs of the type of horse the feed is Kentucky Equine Research represents a intended for, and that the complex vitamin and commitment to science and quality. Manufacturers, mineral package at the heart of the feed is the like Bluegrass Horse Feeds, rely on Kentucky highest quality. Equine Research to provide expertise in formulation, ingredient technology, and best Mike Lennox, longtime formulation expert for practices, as well as technical support such as Kentucky Equine Research, was instrumental answering customer questions. in helping Bluegrass Horse Feeds refine its 10 www.bluegrasshorsefeeds.com
line of high-quality feeds when the companies began working together. “One challenge of BEYOND FEEDS helping any international client is sourcing the finest ingredients so the nutrient profiles of In the early 2000s, Kentucky Equine Research the finished products meet not only the rigid responded to requests for more specialized nutritional requirements set forth by Kentucky products for horses with specific nutritional Equine Research but also the feed manufacturer’s needs by developing a line of cutting-edge standard of excellence,” Lennox said. “Bluegrass is supplements. Designed to work in concert with dedicated to producing premium feeds day in and partner feeds, these supplements were thoroughly day out, so that makes my job easy, even when researched and produced with a level of quality confronted with the unexpected.” control unheard of in the loosely regulated equine supplement industry. Proprietary ingredients and Bluegrass Horse Feeds products receive support unique solutions characterize the line. from Kentucky Equine Research long after the formulas have been fine-tuned. One Kentucky Equine Research supplement available through Bluegrass is Equi-Jewel, a Catherine Whitehouse, MS, a nutrition advisor stabilized rice bran with added calcium and with Kentucky Equine Research, is the point antioxidants. “Equi-Jewel® supplies calories to person helping Bluegrass Horse Feeds with horses that have a tendency to get excitable technical aspects, lending her expertise to on high-grain rations, and, it is a great product Bluegrass’s nutritional staff whenever the need for adding condition and topline,” said Eileen arises. Phethean, chief operating officer at Kentucky Equine Research. “In addition to specific feeding recommendations for Bluegrass customers, our nutrition team helps Over the years, Kentucky Equine Research Bluegrass at trade fairs, like the Dublin Horse has created new technological innovations Show, or at other speaking engagements,” she and applied them to the feed industry and, as explained. with many initiatives created by the company, Bluegrass and other feed-manufacturing partners were given exclusive access. A custom software program called Gro-Trac® was developed to track and compare the growth rates of young stock to their peers, both within a certain geographical region and worldwide. In other words, breeders in Ireland can compare the growth of their young horses with those of other breeders across the country. Another program, MicroSteed®, evaluates and recommends appropriate feeding programs for individual horses based on specific criteria. Recommendations include the premium feeds www.bluegrasshorsefeeds.com 11
manufactured by Bluegrass and available throughout Ireland and in some neighboring regions. The company’s content-rich website and mobile apps have brought the latest in equine nutrition and exercise physiology innovations to horse owners around the world.A freshly revamped website, available at ker.com, features an extensive library of articles that covers not only nutrition topics but also a wide array of health and management issues. Periodic newsletters, including the award-winning Equinews, keep horse owners on six continents informed of advances in equine nutrition. A WIN-WIN SITUATION “I am thrilled with the relationship Kentucky Equine Research has built and maintained with Bluegrass Horse Feeds over the last 16 years, and I congratulate Bluegrass on this milestone 20-year anniversary,” said Phethean. “I feel the company’s success has to do with not only the first-class products it offers the industry but also Research, is now featured in every bag of fortified its tremendous team of employees.” feed sold by Bluegrass. No longer is there a stopgap in the information pipeline that extends The partnership shared by Kentucky Equine from the laboratories to horse owners. Horses of Research and Bluegrass perfectly demonstrates the 21st century are certainly better nourished the vision Pagan had for his company decades than in centuries past, due, in part, to the efforts ago. The work of equine nutritionists all over the of Kentucky Equine Research and Bluegrass Horse world, including the team at Kentucky Equine Feeds. Kenneth Graham with George at Cavan Equestrian Centre. Kenneth feeds his horses with Bluegrass Horse Feeds RE-Leve 12 www.bluegrasshorsefeeds.com
SHE’S AMBITIOUS, SCIENCE DRIVEN AND IS FULL OF NUTRITIONAL ADVICE - MEET ASHLEY! Ashley Neely, BSc SQP, is our Sales and Marketing Administrator NAME: Ashley Neely AGE: 23 WHERE ARE YOU FROM: Fivemiletown in Co Tyrone. WHAT ABOUT SCHOOL: I attended Fivemiletown College where I studied GCSEs. Then I went to Cafre in Enniskillen for a Level Three Extended Diploma in Horse Care. I then went to Reaseheath University in Cheshire to study my Bachelor of Science in Equine Science. I was the most successful graduate out of that year so achieved their graduate profile. I graduated in 2015 with a BSc. WHAT DID YOU DO NEXT: I moved home and taught in pony clubs and then I decided to start up my own business which is called EFEC - mobile equine and agriculture worm egg counts (you’ll find me on Facebook). Essentially what I do is I travel to yards all over Ireland to do on site testing to see if your horse has worms. I adopt a targeted worming approach so that you only worm your horse when worming is needed. I am an SQP (Suitably Qualified Person) a veterinary medicine advisor which means I am licensed to legally advise on wormers and other veterinary medicines. important to us that we can continue to offer a ARE YOU BUSY: From November through to March science drive approach to customer service. time my business gets quiet as the worms either WHAT ARE YOUR HOBBIES: Mainly horses. die or hide in the gut. It’s a nice natural break for I have four of them. They are all obviously me but I have so many other things to do so I am #PoweredByBluegrass as we say. One of my horses kept really busy. is an eventer. I used to compete before going to WHAT DO YOU DO AT BLUEGRASS: I am the university. He’s is fed on Relieve. He’s called Cecil, Sales and Marketing Administrator. Bluegrass is he’s a Connemara and is about seven years old, 15.2 such a great company to work for and we have hands but he’s a pony at heart. sales orders coming in from all over. Part of my YOU ARE VERY AMBITIOUS. DO YOU HAVE role involves dealing with the orders which come ANY TIPS FOR YOUNG PEOPLE? Education is through, offering nutritional advice to customers everything. The more qualifications and experience either when they phone or email in. I also offer you have the better. I found it vital to build up my advice on the different range of products we have CV from as soon as I left school. If you know you and the nutritional aspects of those products. This want to work in the equine sector don’t be afraid to is one element of the job which I love. There are not do the jobs in the yards. Get your experience. I still too many companies out there which can deliver teach pony clubs because that’s important to me such a personable approach. We believe it’s always and is great grounding. Be confident about who you important to be accessible for our customers and are and your capabilities and other people will see ensure they have the right feed for their horses. that in you. Bluegrass is a science led company and I too add to that with my science background. WHAT ABOUT PET HATES: I really don’t like being disorganised. I am always organised. Also I can’t BEST PART OF YOUR JOB: I’m so happy to be stand bad time keeping. working with a team which is consistently building on the approachability of the company. We are WHAT ARE YOUR PERSONAL AMBITIONS FOR Ireland’s official Kentucky Equine Research (KER) THE FUTURE? I would love to achieve my Research partner so to be in a position to speak directly to Masters in the next couple of years. It’s going to be customers and pass on vital research and nutritional a Research Masters combined with my business - advice on our products is a great feeling. It’s EFEC and equine nutrition. www.bluegrasshorsefeeds.com 13
BLUEGRASS Race 13 HORSE FEEDS PRODUCT GUIDE ble blend of cereal grains,Bluegrass vegetableNice oil and super an Easy fibres in the Range Bluegrass Horse and Pony Range ar beet shreds. Complex carbohydrates which can be broken Available in both a mix and a cube, The Horse and Pony range is available the Bluegrass Nice and Easy range is a in both a mix and a cube, providing down immediately and provide high fibre,instant oat freeenergy and fully balanced energy through controlled, slow feed. Ideal for horses in light work, release sources. Suitable for horses ins bioplex trace elements,box Raw Materials including bio rest, seniors available and overweight/ •We use only the best quality raw materials •We use only Irish grown oats in our products magnesium Raw Materials and ponies in light work, recovery from •We use only the best quality raw materials •We use only Irish grown oats in our products e muscle strength, metabolic goodfunction, skeletal and muscular doers. Providing energy through injury and good doers. The Horse and •All our oats are clipped and cleaned •All our oats are clipped and cleaned •Our products contain mycotoxin binders •Our products contain mycotoxin binders •All our feeds are NOPS tested approved by governing bodies such as FEI •All our feeds are NOPS tested approved by governing bodies such as FEI Cooking Process alternative sources such as super fibres Pony range also contains a unique development Cooking Process • We source the highest quality raw materials • and oils. calming pack, containing three sources We source the highest quality raw materials • All our feeds are manufactured at our mill • • Our cooking process includes micronizing proven to be highly digestible and All our feeds are manufactured at our mill beneficial to gut health • Our cooking process includes micronizing proven to be highly digestible and Premium Vitamins of magnesium and vitamin B1. beneficial to gut health Packaging Content Bluegrass Horse Feed use high quality durable bags and Minerals Packaging Bluegrass Horse Feed use high quality durable bags Digestible energy Deivery Bluegrass14 Cool N Condition Cubes Bluegrass Competition Range Super Fibres (De/mj) •We have over 200 stockists across the whole Island of Ireland Deivery Bluegrass Condition cubes provides •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. The Bluegrass Competition range is •We have over 200 stockists across the whole Island of Ireland •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. Protein % slow Professional Nutritional Advice release 13 energy whilst promoting available in both a mix and a cube. weight gain and condition. The Mycotoxin Professional •A Proud team member of Kentucky Equine Research, the world leader in Equine Binders A highly palatable mix containing Nutritional Advice Oil % 6.2 Nutritional Research. •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional •A Proud team member of Kentucky Equine Research, the world leader in Equine excellence. high oil content promotes skin and Nutritional Research. high quality vegetable oil with •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional Fibre % 6.5 excellence. coat health. Suitable for horses in Raw Materials Garanteed •Feed Sucess •We use only the products best quality suitable raw materials for breeding, growth, performance and overall health an optimum level of vitamins to Raw Materials Ash % •We use only the best quality raw materials 6.4hard work, sales prep, Garanteed Sucess •We use only Irish grown oats in our products •Bluegrass Horse Feed Products power elite equine athletes all over the world. •We use only Irish grown oats in our products moderate to “Extensive Research, testing and encourage. a healthy coat and •All our oats are clipped and cleaned •All our oats are clipped and cleaned •Our products contain mycotoxin binders •Feed products suitable for breeding, growth, performance and overall health •Our products contain mycotoxin binders •All our feeds are NOPS tested approved by governing bodies such as FEI •Bluegrass our feedsHorse Feed Products power elite equine athletes allFEI over the world Starch % are NOPS tested approved by governing bodies such as 30 •All Cooking Process increase weight and seniors. Bluegrass condition. An oat free feed, suitable Cooking Process • • • Cool N Condition cubes ancontain We source the highest quality raw materials All our feeds are manufactured at our mill impressive Equi- list of champions for horses in moderate work, Our cooking process includes micronizing proven to be highly digestible and •We source the highest quality raw materials •All our feeds are manufactured at our mill •Our cooking process includes micronizing proven to be highly digestible and Jewel, naturally high support in oil but the low reputation of Race 13” showjumpers, eventers and those beneficial to gut health beneficial to gut health Horse Feeds Packaging in starch, providing a concentrated Bluegrass Horse Feed use high quality durable bags needed extra condition. Packaging Bluegrass Horse Feed use high quality durable bags controlled source of energy. Deivery Feeding Guidelines: Light Moderate Hard Deivery •We have over 200 stockists across the whole Island of Ireland Ponies (200-350+kg) 1-1.5kg 1.5-2kg 2-2.5kg •We have over 200 stockists across the whole Island of Ireland •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. Bluegrass Prime Condition Mix Bluegrass Hi-Performance Mix •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. Horses (400-500+kg) 1.5-2kg high 2-3.5kg 3.5-5kg Professional Nutritional Advice ance A high spec conditioning mix, Horse Feeds Hi-Performance mix contains top Professional Nutritional Advice •A Proud team member of Kentucky Equine Research, the world leader in Equine Nutritional Research. •A Proud team member of Kentucky Equine Research, the world leader in Equine •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional in fibre and optimal vitamins and quality cereal grains processed for Nutritional Research. excellence. •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional excellence. Garanteed Sucess minerals with bioplexes to enhance Garanteed Sucess optimal release of nutrients in a low •Feed products suitable for breeding, growth, performance and overall health absorption availability. Bluegrass glycemic mix. Includes yeast cultures •Bluegrass Horse Feed Products power elite equine athletes all over the world. ċĴķåĹĭĪåĊĽĹķĦåĘĭĮijĪåëåĈĴijĩĮĹĮĴijå •Feed products suitable for breeding, growth, performance and overall health •Bluegrass Horse Feed Products power elite equine athletes all over the world. Race Horse Cubes Prime Condition Mix contains Equi- ċĪĪĩåćıĺĪĬķĦĸĸåĕķĮIJĪåĦijĩå Jewel, Stamm 30 and Alfalfa. Suitable for horses needing extra condition, for promoting fibres digestibility and gastrointestinal health. Suitable for performance horses, sales prep, show horses, competition horses and ĈĴijĩĮĹĮĴijĮijĬåĒĮĽå racehorses and horses in moderate s is a low starch high energy feed, containing super fibres designed seniors. to to hard work. oluble carbohydrate content and provide an immediate energy source. For the Extra – an antioxidant which is Bluegrass 180% more Prepbioavailable 14 than synthetic forms Bluegrass Race 13 Shine & Condition Prep 14 mix contains beet pulp of the blended vitaminwith premium quality cereal Race 13 mix contains complex carbohydrates which can be broken Feed Bluegrass Prime grains and vegetable oil, designed down immediately and provide to promote condition and provide instant energy. Race 13 has extensive 13 and Condition Mix slow release energy sources. Perp 14 research, testing and an impressive mix provides 20% more calories than list of champions. Suitable for flat 14 www.bluegrasshorsefeed.com conventional mixes and is fortified racehorses, high performance horses 3.4 in Stamm 30. Suitable to show prep, and eventers. 15 sales prep, horses requiring to gain 7.7 weight and endurances horses or 15 those needing extra stamina. Bluegrass Race Horse Cubes Bluegrass Fastrak Cube Bluegrass Race Horse Cubes is a low Fastrak is a high energy, high starch starch high energy feed, containing cube containing acid buffers and super fibres designed to complement yeast cultures. It contains a KER rses the soluble carbohydrate content and performance balancer designed “A High Energy Cube with Premium FASTRAK provide an immediate energy source. FASTRAK to provide the essential proteins, rses HIGH ENERGY, HIGH STARCH CUBE. Vitamins and Minerals. Natural Vitamin Containing a natural vitamin E which CONTAINING ACID BUFFERS AND vitamins and minerals required for the YEAST CULTURES. is 180% more bioavailable than equine athlete. Suitable for intense E and Low Starch” synthetic forms. Suitable for intense exercise, racehorses and performance exercise, flat and national hunt horses. racehorses and high performance horses. 14 www.bluegrasshorsefeeds.com
ability. ntrol inflammation, support th. BLUEGRASS HORSE FEEDS PRODUCT GUIDE 14.5 19 Bluegrass Stud Range Foal and Yearling Mix 12.8 Bluegrass stud range has been Offering the Bluegrass Foal and specifically developed to provide a Yearling mix at an early age 10.20 encourages daily weight gain, reducing balanced diet to meet the requirements 8.7 of breeding stock. A low starch content the risk of developmental disorders. 3.9 Raw Materials •We use only the best quality raw materialsto prevent gastric upset. The mix is •We use only Irish grown oats in our products Raw Materials The mix contains high quality protein •We use only the best quality raw materials •We use only Irish grown oats in our products fortified in Stamm 30 and the cube is rich in lysine, designed to promote •All our oats are clipped and cleaned •All our oats are clipped and cleaned •Our products contain mycotoxin binders •Our products contain mycotoxin binders and shine, aid in the •All our feeds are NOPS tested approved by governing bodies such as FEI •All our feeds are NOPS tested approved by governing bodies such as FEI Cooking Process enriched with flaxseed, a natural source Cooking Process a sound, steady growth without •We source the highest quality raw materials •We source the highest quality raw materials aching muscles, stabilise of omega 3. Suitable for broodmares, •All our feeds are manufactured at our mill •Our cooking process includes micronizing proven to be highly digestible and beneficial to gut health overloading the digestive system. •All our feeds are manufactured at our mill •Our cooking process includes micronizing proven to be highly digestible and beneficial to gut health stallions and youngstock. Suitable for foal pre and post weaning ility Packaging Packaging and yearlings. Bluegrass Horse Feed use high quality durable bags Bluegrass Horse Feed use high quality durable bags omega-3 fatty acids and enhances Deivery Deivery Bluegrass Re-Leve rses. Flax seed is known to XL-ENT boost Foal Pellets •We have over 200 stockists across the whole Island of Ireland •We have over 200 stockists across the whole Island of Ireland •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. The Bluegrass XL-ENT Foal Pellets Bluegrass Re-Leve mix is Ireland’s original Professional Nutritional Advice m and can help regulate thyroidProfessional Nutritional Advice are a complementary feed designed •A Proud team member of Kentucky Equine Research, the world leader in Equine Nutritional Research. Nutritional Research. low starch, low sugar feed. Specifically •A Proud team member of Kentucky Equine Research, the world leader in Equine •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional excellence. an ideal supplement for metabolic to be fed at the early days of life designed for horses prone to gut health •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional excellence. up to eight months of age. Soft Garanteed Sucess problems. KER product with sound s well as aging horses. Garanteed Sucess •Feed products suitable for breeding, growth, performance and overall health •Bluegrass Horse Feed Products power elite equine athletes all over the world. palatable pellets of milk and plant research backing showing the benefits of •Feed products suitable for breeding, growth, performance and overall health •Bluegrass Horse Feed Products power elite equine athletes all over the world. raw materials, low in starch and feeding Re-Leve compared to high starch s6180031763: enriched in high quality proteins. diets to reduce to incidence of tying up. Suitable for foals not receiving -250g/day Pony 200-500g/day Contains Equi-Jewel, Stamm 30 and enough milk, orphaned foals and for alfalfa. Suitable for horses prone to tying g-1kg/day Leisure 250-600g/day optimising solid feed intake. up, colic, lack of condition, laminitis, gastric ulcers and cereal intolerances. Bluegrass Re-Solve Bluegrass Flax Plus Bluegrass Re-Solve is a low starch Flax Plus is high in omega 3,6 an 9 w starch supplement and glycaemic cubes, specifically vital for skin, coat and joint health. min E, Selenium and designed for sensitive horses. Flax seed has been known the boost Containing both Stamm 30 and Equ- the immune system and can help Raw Materials Jewel, this feed provides energy from regulate thyroid function. Flax Plus can be fed alone or as a top dressing. •We use only the best quality raw materials •All our oats are clipped and cleaned •Our products contain mycotoxin binders alternative sources to reduce the •We use only Irish grown oats in our products starch level. Suitable for horses prone •All our feeds are NOPS tested approved by governing bodies such as FEI Suitable for horses in moderate work, 18 Cooking Process to laminitis, colic, hind gut acidosis, •We source the highest quality raw materials •All our feeds are manufactured at our mill showing, sales prep, seniors and horses recovering from injury. •Our cooking process includes micronizing proven to be highly digestible and 12.5 beneficial to gut health digestive upsets, gastric ulcers, tying 18 Packaging up and horses sensitive to grain. Bluegrass Horse Feed use high quality durable bags 13 7 Deivery •We have over 200 stockists across the whole Island of Ireland •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. 20 Bluegrass Equi-Jewel Professional Nutritional Advice Bluegrass Stamm 30 Equi-Jewel is a scientifically •A Proud team member of Kentucky Equine Research, the world leader in Equine Nutritional Research. •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional Stamm 30 is the industry’s premium excellence. formulated, high fat, low starch protein, vitamin and mineral Garanteed Sucess supplement providing a slow release •Feed products suitable for breeding, growth, performance and overall health concentrate. “Foal to finish balancer”, energy with added vitamin E, •Bluegrass Horse Feed Products power elite equine athletes all over the world. suitable for all horses from pregnant selenium and calcium. Suitable for mares, weanlings, performance horses requiring extra condition, sales horses and laminitic suffers. Stamm prep, horses suffering from Cushing’s 30 is high in magnesium and low in Disease or Metabolic Syndrome. starch, enabling a faster recovery from work and improves gut function via the unique yeast cultures. Feeding Guidelines: Adult horse (500kg) 250-1kg/day Pony (350kg) 250g-500g Breeding 500g-1kg Bluegrass Fibre Range Young Stock 250g-1kg The Bluegrass fibre range contains both traditional and garlic chaff. A high fibre oat straw chaff with the additional of limestone flour Raw Materials •We use only the best quality raw materials Raw Materials •We use only the best quality raw materials and salt with a light molasses coating. The garlic chaff contains •We use only Irish grown oats in our products •All our oats are clipped and cleaned •Our products contain mycotoxin binders •We use only Irish grown oats in our products •All our oats are clipped and cleaned •Our products contain mycotoxin binders approximately 30 grams of garlic per 1kg. Garlic has been reported as suchour •All our feeds are NOPS tested approved by governing bodies•All Cooking Process as feeds a natural antibiotic, anti-inflammatory and natural fly repellent. The FEI are NOPS tested approved by governing bodies such as FEI Cooking Process •We source the highest quality raw materials •All our feeds are manufactured at our mill •Our •Our cooking process includes micronizing proven to be highly fibre range is ideal for slowing feed intake, increase fibre to the diet •We source the highest quality raw materials •All our feeds are manufactured at our mill process includes micronizing proven to be highly digestible and cookingand digestible and reduce gastric upset. beneficial to gut health beneficial to gut health Packaging Packaging Bluegrass Horse Feed use high quality durable bags Bluegrass Horse Feed use high quality durable bags Deivery www.bluegrasshorsefeeds.com Deivery •We have over 200 stockists across the whole Island of Ireland •We have over 200 stockists across the whole Island of Ireland •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. •Bluegrass Horse Feed delivery drivers provide a professional and friendly service. 15 Professional Nutritional Advice
FROM ZIMBABWE TO BLUEGRASS - MEET OUR AREA MANAGER, CRAIG KILEFF From the troubled lands of Zimbabwe to the hills of County Down. Craig Kileff is very much the face of Bluegrass Horse Feeds. Eleanor McGillie finds out more about the man who works directly with Bluegrass customers DID YOU ALWAYS WANT TO WORK WITH HORSES? Yes. Horses have always played a central role in my life. WHAT TOOK YOU FROM ZIMBABWE TO IRELAND: My wife’s family live here and when the land invasions in Zimbabwe forced us from the farm we took the opportunity to relocate here in 2003. Needless to say disembarking from an aeroplane on a cold, dull February day in Belfast had me questioning the decision, but, in truth, I haven’t looked back since. WHAT IS YOUR ROLE IN BLUEGRASS? Area Manager and Sales Representative TELL US ABOUT YOUR JOB: I have the unique opportunity of travelling over large parts of our island meeting people who are passionate about the equine industry and the horses. As with ourselves nutrition makes a huge difference to our horses physical mental and overall health. The great thing about our company is that it’s not just about the Usain Bolts or Tiger Rolls of our generation. We provide ideal diets with the NAME: Craig Kileff guidance of the Kentucky Equine Research (KER) AGE: 50 (nearly) for horses and ponies in all walks of life. WHERE ARE YOU FROM: I was born in Blantyre WHAT AREAS OF IRELAND DO YOU COVER? Malawi where my parents farmed. I then had a I cover the northern and eastern parts of the brief stint in Mozambique farming, where my country. mother likes to tell the story of how she had to set WHAT’S IMPORTANT TO YOU IN YOUR ROLE: I the legs of my cot in tins of parafin to stop all the am lucky to represent a company whose products creepy crawlys from sharing my bed. Our family I use and believe in. I’ve seen the difference KER then moved back to Rhodesia to a ranch near formulated feeds have made to horses. It gives Victoria Falls where me and my siblings learned to me great satisfaction to see the improved results swim in the Zambesi river. I come from a farming and enjoyment horse owners and trainers get background where I developed a love for the from using our products in terms of their physical outdoors and animals. appearance and behaviour and their mental and On leaving school after O-Levels I worked in a flat behaviour. That, alongside with the company’s the racing yard in Borrowdale, Harare working for Et history since 1847, and the strong family values at Halfpenny who had been a successful jockey and the core of the company. had then taken his success to the training ranks. HOW IMPORTANT IS THE BLUEGRASS To further my knowledge of the racing industry APPROACH TO CUSTOMER SERVICE? Bluegrass I moved to Herringswell Bloodstock Centre in customer service is central to what we do. We Suffolk a starting yard that specialised in breaking provide an excellent product and try and back and pre training thoroughbred racehorses for the that up with a service which is second to none. likes of Henry Cecil and Michael Stoute. Whether it’s the friendly helpful office staff, the This dove tailed nicely into two years working efficient and courteous drivers, the knowledgeable at the legendry Warren Place for Henry Cecil in men in the mill making and bagging the feed, and, the era of Indian Skimmer and Old Vic. I returned with the help of the state of the art equipment to to Zimbabwe where I continued to work in the the professional advice from both Ashley at head racing industry untill opportunity on the family office, and the back up of the nutrional expertise farm drew me home. We ran a beef herd, grew of the Kentucky Equine Research, this all helps us tobacco, maize and paprika successfully. Then reps on the road to help, advise and support our the Mugabe administration began to wreak havoc customers. with the agriculture sector eventually forcing us YOU RIDE YOURSELF. TELL US A MORE ABOU from our home and then the move to Co. Down. THAT: I play polocrosse and spend a large amount TELL US A LITTLE ABOUT YOURSELF: I am of my free time working toward being competitive married to Sarah with a gentleman’s family - on the polocrosse pitch. I’ve also tried my hand at Hannah and Thomas. a bit of jumping and dressage and have had some brilliant days with the Co Down Hounds drag hunts. 16 www.bluegrasshorsefeeds.com
DUBLIN HORSE SHOW 8TH-12TH AUGUST 2018 August can’t come quick enough as the team at Bluegrass Horse Feeds will be packing up and heading to the RDS in Dublin again this year for the unmissable Dublin Horse Show 2018. The Dublin Horse Show is truly an event for everyone and is the pinnacle event in the Irish Sport Horse calendar. Our team will have a stand again this year and will be delighted to welcome our colleagues from Kentucky Equine Research who will join us at our stand. We will be discussing all things in equine nutrition so this is an ideal opportunity for people to come and say hello to us. As Ireland’s Team Member for Kentucky Equine Research this is a fantastic event to bring our colleagues from Kentucky to. Keep an eye on www.esphotography.co.uk our Facebook page as we are planning a series of live videos, hints and tips and will be sharing For the more cultured, show goers can enjoy the photography from the event. RDS Craft Awards which showcase and reward This is the ultimate day out for any horse lover. excellence in Irish craft and there’ll be opportunities With 1,500 horses and ponies competing in over 130 to wander through the RDS Library Exhibition. classes and competitions across the five days - what The 2018 Dublin Horse Show promises to be is not to love? unmissable. It’s always such a busy event so There will be more on offer than just horses. It will anyone seeking to secure tickets can do so now at showcase all the elegance of Ladies’ Day, there will dublinhorseshow.com/tickets be an entertainment programme which is sure to Friday’s Nation Cup and the Land Rover Pussiance keep the little ones happy, there will be copious on Saturday are always particularly busy. amounts of dining and shopping opportunities and of course there’ll be the renowned lively social We look forward to welcoming you to our stand scene. from August 8-12. EFEC NUTRITION IS A MOBILE EQUINE AND AGRICULTURAL WORM EGG COUNT BUSINESS OPERATING IN THE NORTH AND SOUTH OF IRELAND. had the opportunity to represent EFEC Nutrition at various specialist equestrian shows and events across Northern Ireland, including CAFRE equine technology showcase event. Ashley said: “Studying at Reaseheath has helped me gain knowledge and practical stills to start out in the equine industry. Thanks to support of my lecturer Dawn Gale, and her passion for parasitology, I found my gap in the Northern Irish market.” Resistance to anthelmintic’s is a growing concern but implementing a strategic worming programme will decrease the chances of resistance developing. The business, which is owned by Ashley Neely, Parasitic infestations can lead to health and our Bluegrass Horse Feeds Sales and Marketing performance related issues. But by conducting executive, has been established for nearly three worm egg counts you can develop a picture of years. the parasitic burden within your yard and treat accurately. The company offers clients on yard faecal egg counts, which help diagnose the horses worm EFEC was the first Northern Irish stockist for the burden, and advises on how to keep their horses Equisal tapeworm test for horses. As well as on yard healthy. tests and instant results, EFEC provides a postal service with results provided within three to four As part of running her business Ashley delivers days. talks and demonstrations to horse owners and riders on a range of topics including the science of To keep up to date with EFEC follow the news and parasitology and general equine nutrition. She’s also updates on Facebook. www.bluegrasshorsefeeds.com 17
Content Digestible energy 14 (De/mj) PUNCHESTOWN, AINTREE, Protein FAIRYHOUSE, % 13 Oil % 6.2 CHELTENHAM - BLUEGRASS Fibre % IS PROUD TO 6.5 FEED ELLIOTT’S CHAMPIONS Ash % 6.4 “Ext Starch Eleanor McGillie talks to Gordon Elliott - the % Irish trainer 30 who has been feeding an i his champions with Bluegrass Horse Feeds since 2005 suppo Designed For: Feeding Guidelines: • Flat Ponies (200-350+kg) Horses (400-500+kg) • High Performance • Eventers Race Horse Cubes Race Horse Cubes is a low starch high energy feed, containing su complement the soluble carbohydrate content and provide an imm Natural Vitamin E – an antioxidant which I feed Horse racing enthusiasts all over the world were biting their knuckles as they watched the finish of is 180% my horses more bioavaila Bluegrass Race the 2018 English Grand National Aintree spectacular Horse of the Cubes and vitamin as Davy Russell on Tiger Roll secured Gordon Elliott’s second Randox Health Grand National. Bluegrass Hi Performance Content A few weeks before Aintree we watched General Principle win the Irish Grand National at Fairyhouse Mix. It’s good feed and I am Digestible in a photo finish. energy (De/mj) 13 more than happy with it. I And five weeks before that trainer Gordon Elliott have been feeding Bluegrass Protein pipped Willie %to the Leading Trainer Award Mullins 14 for the second year in a row after his list of winners since 2005, and, as results Oil % 2018 Festival. at the Cheltenham 3.4 stand, we train Grand Fibre We watched % Tiger Roll, Veneer of Charm, Samcro, 15 Shattered Love, Delta Work and Storyteller crossing National winners and Gold Ash the line on the % Wednesday and Thursday. Glenloe 7.7 did a mighty job at a photofinish. On Cheltenham Cup winners. Friday weStarch watched% Farclas cross the line in the JCB 15 Triumph Hurdle and Blow by Blow in the Martin Pipe Conditional Jockeys’ Handicap Hurdle. It seems like the whole of Ireland has been rooting Designed For: for Gordon Elliott and he and his team have done the entire country proud. What a season it has been and one thing these • Intense Exercise champions have in common is they’re all fed with Bluegrass Horse Feeds. • Flat Racehorses Speaking with Gordon Elliott at Cullentra House, he said: “I•feedNational Hunt Racehorses my horses Bluegrass Race Horse Cubes and Bluegrass Hi Performance Mix. It’s good “A High Energy feed and•I amHigh Performance more than happy with it. IHorses have been feeding Bluegrass since 2005, and, as results stand, we•trainEventers Grand National winners and Gold Vitamins and Min Cup winners. This season has been brilliant and last year we had six winners at Cheltenham and over 200 winners on the track, so, the results speaks for E and L themselves. I couldn’t speak highly enough about it. 18 www.bluegrasshorsefeeds.com
Samcro “Bluegrass provides the correct amount of protein, carbohydrates and nutrients that each individual Bluegrass provides the horse needs to produce a solid performance as an athlete and our results speak for themselves.” correct amount of protein, Top of the agenda too for Bluegrass Horse Feeds is carbohydrates and nutrients ensuring the trainer gets the best customer service possible. Gordon Elliott gets his feed directly from that each individual horse needs the merchant, Delany Performance Feeds Ltd. to produce a solid performance Gordon said: “I have a great relationship with Alan. He is very informative, helpful and has always as an athlete and our results gone above and beyond for us - from having feed delivered to the Cheltenham Festival for us to speak for themselves. making sure we are fully stocked before the snow storms we had this year. He provides us a top class service.” Speaking at the yard at Cullentra House, Alan It has been celebration after celebration for the Delany, who supplies Gordon Elliott Racing, said: trainer. Tiger Roll got hero’s welcome home after “I find working with Bluegrass very beneficial for the Aintree win. Crowds gathered on the streets my company. If I have any problems or issues I can of Summerhill, drinks were poured, the cup was ring up and speak to them team up there. From on display and was shared around as the Randox very small beginnings I now run a very successful Health Grand National winner was paraded down company and I supply a lot of successful trainers. the streets. You just have to look at the horses here at Cullentra Gordon said: “Tiger Roll, General Principle and Bless House. The horses look well, they run well and The Wings paraded in my home town of Summerhill have been successful at all the big race meetings the day after the National. There was a great turn throughout the world. It’s a pleasure working with out on the day and we are delighted to support our Bluegrass Horse Feeds and the Gordon Elliott local communities.” Racing team here in Longwood.” www.bluegrasshorsefeeds.com 19
A TRIED AND TESTED FORMULA COMBINED WITH BLUEGRASS - IT’S A WIN WIN FOR OLLY He has been described by many as Gordon Elliott’s prodigy and with a successful debut season Olly Murphy has a good formula in place which includes feeding his horses with Bluegrass Horse Feeds. One of Britain’s newest recruits to the training ranks, a part of a team which produced 10 Cheltenham Olly got off to a flying start with his first runners in festival winners, Gold Cup winner Don Cossack and June of last year and has continued in great form duel festival winners Cause of Causes and Tiger Roll. notching over 50 winners and counting. It was only a matter of time before Olly returned The young trainer has always played a part in the home to Warwickshire to set up his own training operation at his family’s Moor Farm Stables from an establishment and is surely a trainer to follow for the early age. He was also an accomplished Point to future. Point jockey and is a natural horseman. He spent time with Alan King before he made the move to Ireland in In an interview Olly said the trick to his success 2012 as an assistant trainer to Gordon Elliott. includes keeping things similar to the operation at Cullentra House in Co Meath. This includes feeding It was during his time here that Olly Murphy learned his horses with Bluegrass Horse Feeds. the ropes from the man who this year won the English Grand National at Aintree, the Irish Grand Speaking about the feed, Olly told us: “Bluegrass National and had a string of winners at the 2018 horse feed suits my horses very well. It is nutritionally Cheltenham Festival. balanced and appetising. Involved in horse racing his whole life, Olly’s father “We’ve had a successful season and the horses Bloodstock Agent Aiden Murphy is considered to be continue in good form. They look well in their coats one of the best judges of a National Hunt horse in and are holding their condition after a busy season. the UK and Ireland and has a close association with many of the leading owners and trainers. Olly’s whole “I’m very happy with the feed and the service family is immersed in racing. His mother Anabel was provided by Alan Delany of Delany Performance a highly respected licensed trainer, before hanging up Feeds - after all ‘food is fuel’.” her boots a few weeks ago. Olly feeds his horses with Bluegrass Race Horse During the four years spent working at Cullentra Cubes and Bluegrass Hi Performance Mix. To find out House, Olly watched Gordon rise to the top of the more about our extensive range of Bluegrass Horse Irish training ranks. During his time there, Olly was Feeds visit www.bluegrasshorsefeed.com REBECCA MENZIES RACING: PROUD OF BLUEGRASS ASSOCIATION Rebecca Menzies is an inspirational trainer who, for the last four years, has been out training on her own at her dual purpose yard at Howe Hills Stables in Morden, in Co Durham. And from day one, Rebecca has been feeding her horses with Bluegrass Horse Feeds and is very proud of her association with the company. With 45 horses at her yard, Rebecca wants the best out of her horses to ensure the best performance. Speaking to Bluegrass, Rebecca said: “From day one I have been using Bluegrass Horse Feeds. I use Hi Performance Mix and Racehorse Cubes but there are some horses on RE-Solve. When we get horses coming in from other yards we put them on Bluegrass Horse Feeds and literally within a couple of days the difference is remarkable. It’s quite amazing. “Horses fed on Bluegrass look fantastic in their coats all year round and perform consistently. have never had a bad word to say about Bluegrass. The customer service is brilliant. If I ever have needed any ensuring the horses in their care are absolutely at nutritional advice I just ring up the office and get the their utmost condition and contentment. advice I need.” It’s that attention to horse welfare and condition that Rebecca, alongside a committed team pride puts Rebecca and her yard at the forefront of a new themselves on attention to detail, working closely generation of Racehorse Trainers and it’s bringing the with specialist nutritionists, physiotherapists and vets success it deserves to everyone involved. 20 www.bluegrasshorsefeeds.com
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