SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed

 
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SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
THE INSIDE
 SCOOP

20th Anniversary
MAGAZINE
 www.bluegrasshorsefeeds.com   1
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
HORSE FEED
    FEEDING GRAND NATIONAL WINNERS

                    Tiger Roll – Gordon Elliott
                    Randox Grand National Aintree

                 General Principle – Gordon Elliott
                 Irish Grand National Fairyhouse

                 Raz De Maree – Gavin Cromwell
2                Welsh Grand National     Chepstow
                               www.bluegrasshorsefeeds.com
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
CONTENTS
5                                     16                                 25
Welcome                               Meet Craig Kileff                  Your Nutritional Guide
One of Ireland’s leading horse feed   He moved from Zimbabwe to          Ashley Neely BSc SQP gives you an
manufacturers celebrates its 20th     Co Down - find out more about      insight into seasonal nutrition - enjoy
anniversary. Kenneth Irwin invites    our area manager Craig Kileff.     this handy guide.
you to celebrate.
                                      18                                 29
8                                     Feeding Champions                  Sponsored Riders
Our Team                            Find out what the Irish and English Enjoy our interviews with Suzanne
Bluegrass Horse Feeds has a vibrant Grand National winning trainer has Posnett, Edel Quinn, Abbie
team working throughout Ireland.    to say about Bluegrass.             Sweetnam, Emma Hobson, Katie
Meet the team of experts.                                               Wyse and Mackenzie Healy.

9                                     21                                 34
Partnership                           Winning in Wales                   Our Merchants
Bluegrass Horse Feeds is the          Gavin Cromwell on Raz De Maree     Here’s a full list of merchants per
Kentucky Equine Research Team         winning the Coral Welsh Grand      county. Bluegrass distributes feed
Member for Ireland. Find out more.    National at Chepstow.              the length and breadth of Ireland.

14                                    24                                 36
We have the feed for you              Meet Conor Sheridan                Back Cover Challenge
Bluegrass has a feed for every        He’s a stud farm owner, breeder     Feed any Stamm 30 Fortified Feed
equine discipline. Check out the full and Bluegrass sales representative. in the Bluegrass 30 Day Challenge.
range of horse feeds.

     9                                18                                   21

 25                                   29                                   31

www.bluegrasshorsefeeds.com                                                                                        3
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
World Leaders in Equine Nutrition

    Kentucky Equine Research develops innovative solutions to the health and nutritional
    challenges of modern horse management, including unique supplements, exclusive feed
    ingredients, and partner feeds. KER products are research proven to optimise the health
    and performance of your horses.

                       FEATURED PRODUCT

                               Equi-Jewel
                             High-fat stabilised rice bran.

        The original research-proven stabilised rice bran conditioning supplement for
            horses. Equi-Jewel is a scientifically formulated, high-fat, low-starch
            cool-energy conditioner with added vitamin E, selenium, and calcium.
         Equi-Jewel is specifically designed to support the equine athlete by providing
        highly palatable additional calories and protein to assist in building muscle and
                              topline while maintaining condition.

             Available Through Bluegrass Horse Feeds

                                                          ker.com
                                                       info@ker.com
                                                      +1 888-873-1988

4                                                                     www.bluegrasshorsefeeds.com
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
THE INSIDE SCOOP
20 YEARS OF TRANSFORMING NUTRITION
                        This year is a very special year for us here at our mill in Eglish, County Tyrone as
                        we are celebrating 20 years of Bluegrass Horse Feeds.

                        We are proud to have reached this milestone and we are delighted to share it
                        with you.

                        The Inside Scoop is a new magazine, published by Bluegrass Horse Feeds, as
                        part of our 20th anniversary celebrations.

                        Inside, we take you on a journey since we first started producing horse feed in
                        our mill in 1998 right up to today.

                        It has been an amazing journey for us all and our growth and development
                        plans for the future are extremely exciting.

Over the last 20 years, Bluegrass has always been dedicated to producing nutritionally sound,
innovative formulas while ensuring our valued customers get a personal customer service from our
team.

This has seen Bluegrass join the world’s leading research centre in equine nutrition, Kentucky Equine
Research (KER). Bluegrass Horse Feeds is Ireland’s exclusive KER Team Member which means we are
part of an international network of horse feed manufacturers devoted to the advancement of equine
nutrition.

Based in the heartland of the American thoroughbred industry in Kentucky, KER conducts extensive
research in equine nutrition and exercise physiology. Each research trial is designed to improve the
health, performance and well-being of all horses. As such, all Bluegrass feeds, formulas and product
development programmes are underpinned and complemented by the world-renowned research and
expertise of KER.

My name is Kenneth Irwin and I am the Managing Director of Bluegrass Horse Feeds and Irwin’s Feeds.
The Irwin family have been involved in milling since 1847. In those times Irwin’s processed oats for
people to eat following the potato famine. After World War Two the millers switched their attention
to local grain to manufacture feed for animals. But it was in the 1990s when I identified a need for
scientifically formulated horse feed which would empower owners, riders and trainers to achieve
optimum performance regardless of the equine discipline. And so Bluegrass Horse Feeds was formed
and we haven’t looked back since.

Our Bluegrass range consists of over 25 specialist feeds, ranging from the non-heating Horse & Pony
Mix / Pellet, to the higher energy performance mixes and racing rations.

We hope you enjoy The Inside Scoop. We have interviewed our sponsored riders, you’ll get an insight
into our work within the racing scene and you’ll get to know our people who are dealing directly with
merchants and customers.

Thanks for being a part of the Bluegrass Horse Feeds story.

Kenneth Irwin
Front cover photo: Christine Taylor

LHK Polo is a team sponsored by Bluegrass Horse Feeds. Our consultant Craig has been out with the
team to prep them for the upcoming season. This season the team will be suing a combination of
Horse and Pony Cubes, Re-Leve for the playing ponies and Stamm 30 for the younger ones. The team
has used these feeds for the past three years and have had fantastic results. LKH have found good
quality proteins and slow release energy feeds complement the demands of the sport especially with
performance horses which are prone to ulcers.

Publisher:                                                   Editor: Eleanor McGillie
Bluegrass Horse Feeds, Carrowcolman Road,                    Contributors:
Dungannon BT70 1LF                                           Ashley Neely
Contact: 028 3754 8276                                       Rebecca Haywood
Design and Print:                                            Kentucky Equine Research
Minprint, 401 Castlereagh Rd, Castlereagh, Belfast BT5 6QP
www.minprint.co.uk

www.bluegrasshorsefeeds.com                                                                                    5
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
BACK WHERE IT ALL BEGAN:

           1845                                 1939                               1975
        Irish Potato Famine                  Production of porridge              Pellet mills were
                                              oats was increased to                 installed to
    Over one million people died            meet the rising demands             manufacture animal
                                            for home produced food             feeds using the latest
      Over one million people
                                              caused by World War                   technology
            emigrated
                                                      One

                     1847                                        1955
                Water powered the mill                           Animal feed was
                built by the Irwin family                   manufactured at the mill
               to process oats for human                     to meet the demand of
                consumption (porridge)                     rising livestock numbers in
                                                                      Ireland

6                                                                     www.bluegrasshorsefeeds.com
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
OUR MILL IN EGLISH, COUNTY TYRONE

                1998                                         2018
           Horse feed production                       Celebrating 20 years of
           commenced. Bluegrass                        Innovative Horse Feed.
            Horse Feeds was born
         using scientific advice from
              Kentucky Equine
                  Research

      1985                                    2012
  Premises expanded to                    New technologies were
  meet rising demands                   installed to aid the cooking
                                         process of the cereals for
                                         high bioavailability for the
                                                    horse

 www.bluegrasshorsefeeds.com                                                     7
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
MEET THE BLUEGRASS TEAM

                KENNETH IRWIN
                Kenneth is the Managing Director of Bluegrass Horse Feeds and
                Irwin’s Feeds. Kenneth has been leading a team from the mill in
                Eglish, Co Tyrone since 1998 to develop Bluegrass Horse Feeds.
                The family run company today has a reputation as one of the top
                horse feed manufacturers in Ireland. In his spare time, Kenneth
                enjoys time with his family and he breeds and shows heavyweight
                Clydesdales.

                GRAEME CATHER
                Graeme is the Manager at Bluegrass Horse Feeds and has worked
                for the company for five years. He learns every day from his
                father-in-law Kenneth in terms of the many different aspects of
                the job of being a leading feed manufacturer from managing
                the sales and marketing team, the administration team, the mill
                operators, sponsorships and fleet.

                CRAIG KILEFF
                Craig is a well known face throughout arenas in Ireland and has
                been a sales representative and brand ambassador for Bluegrass
                Horse Feeds for over 10 years. Craig spends his time travelling
                the length and breadth of Ireland dealing directly with customers
                and merchants. He grew up in an agricultural community in
                Zimbabwe and has worked at racing and starting yards in the
                UK and his home country. He regularly competes on polocrosse
                pitches and attends Pony Club events with his children.

                ASHLEY NEELY
                Ashley is the Sales and Marketing Administrator at Bluegrass
                Horse Feeds. Part of Ashley’s role involves dealing with the orders
                which come through, offering nutritional advice to customers
                either when they phone or email in. She also offers advice on the
                different range of products we have and the nutritional aspects of
                those products.

                CONOR SHERIDAN
                Conor is a feed consultant and sales representative for Bluegrass
                Horse Feeds and is based around Munster, Leinster and South
                Connaught working with merchants and riders his area. He also
                owns a stud farm which he continues to develop to become the
                performance stud he has always wanted at his home - Brosna
                View Stables in Clara, Co Offaly. Conor has been feeding his
                horses with Bluegrass Horse Feeds for 10 years.

8                                                    www.bluegrasshorsefeeds.com
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
A DOUBLE DOSE OF BLUEGRASS
BY KENTUCKY EQUINE RESEARCH STAFF
An alliance between Bluegrass Horse Feeds and Kentucky Equine Research, a
company born in the storied Bluegrass Region of the United States, brings horse
owners in Ireland and beyond research-proven products.

Kentucky Equine Research® was founded in 1988         Over a 30 year period, Kentucky Equine Research
by Joe Pagan, PhD, with one primary goal - to         has become the global authority on applying
serve as a conduit for the free flow of information   equine nutrition science within the feed industry.
from research laboratories to feed manufacturers
and ultimately to horse owners.                       The company’s influence spreads far.

Soon after earning his doctorate from Cornell
                                                      Not only is Kentucky Equine Research well known
University, Pagan realized the scientific advances
                                                      in North America and Europe, but, on four other
taking place in academia were not being passed
                                                      continents as well, with an especially prominent
on to those that needed it most. Many feed
                                                      presence in Australia.
manufacturers understood and supported Pagan’s
concept, as they wanted to create and market
science-backed products that appealed to
conscientious horse owners.

Pagan’s deep understanding of equine nutrition
coupled with his appreciation for the complexities
of manufacturing and business led to the
recruitment of many feed-manufacturing partners
in the years since, including Bluegrass Horse
Feeds in 2002.

         When choosing a feed
          from Bluegrass Horse
  Feeds, horse owners can be
     assured that, when fed as
     directed, the product will
    fulfill the nutritional needs
        of the type of horse the
       feed is intended for, and
      that the complex vitamin
        and mineral package at
   the heart of the feed is the
                 highest quality.

www.bluegrasshorsefeeds.com                                                                                9
SCOOP THE INSIDE - 20th Anniversary - Bluegrass Horse Feed
RESEARCH EFFORTS
     As the name of the company suggests, the             At the centre of these relationships with
     cornerstone of Kentucky Equine Research is its       manufacturers lies the micronutrient premixes
     in-house exploration of nutrition and exercise       formulated by Kentucky Equine Research.
     physiology. Year-round trials form the basis for     Premixes represent the nutritional core of modern
     consultation services and product development.       horse feeds, combining vitamins and minerals
     Three research centers are located in the United     in an easy-to-mix form suitable for textured or
     States - one in Kentucky at the company’s            pelleted feeds. By using a premix, manufacturers
     headquarters and the other two in Florida.           ensure precise mixing and reduce the opportunity
                                                          for error on the mill floor.
     Kentucky Equine Research is one of the most
     prolific private equine nutrition and exercise       The exclusive premixes available to Kentucky
     physiology research organizations in the world.      Equine Research feed-manufacturing partners
     The quantity of published research derived from      feature the latest in equine nutrition science and
     studies conducted at the research farm rivals        ingredient technology. Each premix is customized
     that of leading universities. Technical staff also   with the region’s specific climatic and soil
     collaborate with scientists in academia to develop   conditions in mind and with an understanding of
     and patent products and diagnostic techniques        the nutritional profile of local forages.
     that target specific problems in growing and
     performance horses.                                  These KER premixes are produced by
                                                          manufacturers that adhere to the highest
                                                          international safety standards.
     BOOSTING QUALITY
                                                          When choosing a feed from Bluegrass Horse
     THROUGH PREMIXES                                     Feeds, horse owners can be assured that,
                                                          when fed as directed, the product will fulfill the
     For feed manufacturers, a relationship with          nutritional needs of the type of horse the feed is
     Kentucky Equine Research represents a                intended for, and that the complex vitamin and
     commitment to science and quality. Manufacturers,    mineral package at the heart of the feed is the
     like Bluegrass Horse Feeds, rely on Kentucky         highest quality.
     Equine Research to provide expertise in
     formulation, ingredient technology, and best         Mike Lennox, longtime formulation expert for
     practices, as well as technical support such as      Kentucky Equine Research, was instrumental
     answering customer questions.                        in helping Bluegrass Horse Feeds refine its

10                                                                              www.bluegrasshorsefeeds.com
line of high-quality feeds when the companies
began working together. “One challenge of
                                                      BEYOND FEEDS
helping any international client is sourcing the
finest ingredients so the nutrient profiles of        In the early 2000s, Kentucky Equine Research
the finished products meet not only the rigid         responded to requests for more specialized
nutritional requirements set forth by Kentucky        products for horses with specific nutritional
Equine Research but also the feed manufacturer’s      needs by developing a line of cutting-edge
standard of excellence,” Lennox said. “Bluegrass is   supplements. Designed to work in concert with
dedicated to producing premium feeds day in and       partner feeds, these supplements were thoroughly
day out, so that makes my job easy, even when         researched and produced with a level of quality
confronted with the unexpected.”                      control unheard of in the loosely regulated equine
                                                      supplement industry. Proprietary ingredients and
Bluegrass Horse Feeds products receive support        unique solutions characterize the line.
from Kentucky Equine Research long after the
formulas have been fine-tuned.                        One Kentucky Equine Research supplement
                                                      available through Bluegrass is Equi-Jewel, a
Catherine Whitehouse, MS, a nutrition advisor         stabilized rice bran with added calcium and
with Kentucky Equine Research, is the point           antioxidants. “Equi-Jewel® supplies calories to
person helping Bluegrass Horse Feeds with             horses that have a tendency to get excitable
technical aspects, lending her expertise to           on high-grain rations, and, it is a great product
Bluegrass’s nutritional staff whenever the need       for adding condition and topline,” said Eileen
arises.                                               Phethean, chief operating officer at Kentucky
                                                      Equine Research.
“In addition to specific feeding recommendations
for Bluegrass customers, our nutrition team helps     Over the years, Kentucky Equine Research
Bluegrass at trade fairs, like the Dublin Horse       has created new technological innovations
Show, or at other speaking engagements,” she          and applied them to the feed industry and, as
explained.                                            with many initiatives created by the company,
                                                      Bluegrass and other feed-manufacturing partners
                                                      were given exclusive access. A custom software
                                                      program called Gro-Trac® was developed to track
                                                      and compare the growth rates of young stock to
                                                      their peers, both within a certain geographical
                                                      region and worldwide. In other words, breeders
                                                      in Ireland can compare the growth of their young
                                                      horses with those of other breeders across the
                                                      country.

                                                      Another program, MicroSteed®, evaluates and
                                                      recommends appropriate feeding programs
                                                      for individual horses based on specific criteria.
                                                      Recommendations include the premium feeds

www.bluegrasshorsefeeds.com                                                                                11
manufactured by Bluegrass and available
     throughout Ireland and in some neighboring
     regions.

     The company’s content-rich website and mobile
     apps have brought the latest in equine nutrition
     and exercise physiology innovations to horse
     owners around the world.A freshly revamped
     website, available at ker.com, features an
     extensive library of articles that covers not only
     nutrition topics but also a wide array of health
     and management issues. Periodic newsletters,
     including the award-winning Equinews, keep
     horse owners on six continents informed of
     advances in equine nutrition.

     A WIN-WIN SITUATION
     “I am thrilled with the relationship Kentucky
     Equine Research has built and maintained with
     Bluegrass Horse Feeds over the last 16 years,
     and I congratulate Bluegrass on this milestone
     20-year anniversary,” said Phethean. “I feel the
     company’s success has to do with not only the
     first-class products it offers the industry but also   Research, is now featured in every bag of fortified
     its tremendous team of employees.”                     feed sold by Bluegrass. No longer is there a
                                                            stopgap in the information pipeline that extends
     The partnership shared by Kentucky Equine              from the laboratories to horse owners. Horses of
     Research and Bluegrass perfectly demonstrates          the 21st century are certainly better nourished
     the vision Pagan had for his company decades           than in centuries past, due, in part, to the efforts
     ago. The work of equine nutritionists all over the     of Kentucky Equine Research and Bluegrass Horse
     world, including the team at Kentucky Equine           Feeds.

     Kenneth Graham with George at Cavan Equestrian Centre. Kenneth feeds his horses with Bluegrass Horse
     Feeds RE-Leve

12                                                                                 www.bluegrasshorsefeeds.com
SHE’S AMBITIOUS, SCIENCE DRIVEN AND
IS FULL OF NUTRITIONAL ADVICE
- MEET ASHLEY!
Ashley Neely, BSc SQP, is our Sales and Marketing Administrator

NAME: Ashley Neely
AGE: 23
WHERE ARE YOU FROM: Fivemiletown in Co
Tyrone.
WHAT ABOUT SCHOOL: I attended Fivemiletown
College where I studied GCSEs. Then I went to Cafre
in Enniskillen for a Level Three Extended Diploma
in Horse Care. I then went to Reaseheath University
in Cheshire to study my Bachelor of Science in
Equine Science. I was the most successful graduate
out of that year so achieved their graduate profile. I
graduated in 2015 with a BSc.
WHAT DID YOU DO NEXT: I moved home and
taught in pony clubs and then I decided to start
up my own business which is called EFEC - mobile
equine and agriculture worm egg counts (you’ll find
me on Facebook). Essentially what I do is I travel to
yards all over Ireland to do on site testing to see if
your horse has worms. I adopt a targeted worming
approach so that you only worm your horse when
worming is needed. I am an SQP (Suitably Qualified
Person) a veterinary medicine advisor which means
I am licensed to legally advise on wormers and
other veterinary medicines.
                                                         important to us that we can continue to offer a
ARE YOU BUSY: From November through to March             science drive approach to customer service.
time my business gets quiet as the worms either
                                                         WHAT ARE YOUR HOBBIES: Mainly horses.
die or hide in the gut. It’s a nice natural break for
                                                         I have four of them. They are all obviously
me but I have so many other things to do so I am
                                                         #PoweredByBluegrass as we say. One of my horses
kept really busy.
                                                         is an eventer. I used to compete before going to
WHAT DO YOU DO AT BLUEGRASS: I am the                    university. He’s is fed on Relieve. He’s called Cecil,
Sales and Marketing Administrator. Bluegrass is          he’s a Connemara and is about seven years old, 15.2
such a great company to work for and we have             hands but he’s a pony at heart.
sales orders coming in from all over. Part of my
                                                         YOU ARE VERY AMBITIOUS. DO YOU HAVE
role involves dealing with the orders which come
                                                         ANY TIPS FOR YOUNG PEOPLE? Education is
through, offering nutritional advice to customers
                                                         everything. The more qualifications and experience
either when they phone or email in. I also offer
                                                         you have the better. I found it vital to build up my
advice on the different range of products we have
                                                         CV from as soon as I left school. If you know you
and the nutritional aspects of those products. This
                                                         want to work in the equine sector don’t be afraid to
is one element of the job which I love. There are not
                                                         do the jobs in the yards. Get your experience. I still
too many companies out there which can deliver
                                                         teach pony clubs because that’s important to me
such a personable approach. We believe it’s always
                                                         and is great grounding. Be confident about who you
important to be accessible for our customers and
                                                         are and your capabilities and other people will see
ensure they have the right feed for their horses.
                                                         that in you.
Bluegrass is a science led company and I too add to
that with my science background.                         WHAT ABOUT PET HATES: I really don’t like being
                                                         disorganised. I am always organised. Also I can’t
BEST PART OF YOUR JOB: I’m so happy to be
                                                         stand bad time keeping.
working with a team which is consistently building
on the approachability of the company. We are            WHAT ARE YOUR PERSONAL AMBITIONS FOR
Ireland’s official Kentucky Equine Research (KER)        THE FUTURE? I would love to achieve my Research
partner so to be in a position to speak directly to      Masters in the next couple of years. It’s going to be
customers and pass on vital research and nutritional     a Research Masters combined with my business -
advice on our products is a great feeling. It’s          EFEC and equine nutrition.

www.bluegrasshorsefeeds.com                                                                                       13
BLUEGRASS
                  Race 13 HORSE FEEDS PRODUCT GUIDE
ble blend of cereal grains,Bluegrass
                            vegetableNice oil and   super
                                               an Easy      fibres in the
                                                         Range                                                                                                                                                Bluegrass Horse and Pony Range
ar beet shreds. Complex carbohydrates which can be broken
                           Available  in both a mix and  a cube,                                            The Horse and Pony range is available
                           the Bluegrass Nice and Easy range is a                                           in both a mix and a cube, providing
 down immediately and provide
                           high fibre,instant
                                       oat freeenergy
                                                and fully balanced                                          energy through controlled, slow
                                         feed. Ideal for horses in light work,                              release sources. Suitable for horses
 ins bioplex trace elements,box
                  Raw Materials
                                            including    bio
                                              rest, seniors   available
                                                            and overweight/
                        •We use only the best quality raw materials
                        •We use only Irish grown oats in our products
                                                                           magnesium Raw Materials          and ponies in light work, recovery from        •We use only the best quality raw materials
                                                                                                                                                           •We use only Irish grown oats in our products

e muscle strength, metabolic             goodfunction, skeletal and muscular
                                                doers. Providing  energy  through                           injury and good doers. The Horse and
                        •All our oats are clipped and cleaned                                                                                              •All our oats are clipped and cleaned
                        •Our products contain mycotoxin binders                                                                                            •Our products contain mycotoxin binders
                        •All our feeds are NOPS tested approved by governing bodies such as FEI                                                            •All our feeds are NOPS tested approved by governing bodies such as FEI
                         Cooking Process
                                         alternative sources such as super fibres                           Pony range also contains a unique
                      development
                                                                                            Cooking Process
                         •           We source the highest quality raw materials
                                                                                            •
                                         and oils.                                                          calming pack, containing three sources
                                                                                                                                                                                 We source the highest quality raw materials
                         •           All our feeds are manufactured at our mill
                         •                                                                  •
                                     Our cooking process includes micronizing proven to be highly digestible and                                                                 All our feeds are manufactured at our mill
                                     beneficial to gut health                               •                                                                                    Our cooking process includes micronizing proven to be highly digestible and

                                                                                  Premium Vitamins of magnesium and vitamin B1.
                                                                                                                                                                                 beneficial to gut health

                                         Packaging

            Content                      Bluegrass Horse Feed use high quality durable bags
                                                                                                                                   and Minerals                                       Packaging
                                                                                                                                                                                      Bluegrass Horse Feed use high quality durable bags

            Digestible energy            Deivery                  Bluegrass14
                                                                           Cool N Condition Cubes                                                                                                             Bluegrass Competition Range
                                                                                                                                   Super Fibres
            (De/mj)
                                         •We have over 200 stockists across the whole Island of Ireland                                                                               Deivery
                                                 Bluegrass Condition cubes provides
                                         •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.
                                                                                                                                  The Bluegrass Competition range is                  •We have over 200 stockists across the whole Island of Ireland
                                                                                                                                                                                      •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.

            Protein %                            slow
                           Professional Nutritional Advice release
                                                                 13 energy whilst   promoting                                     available in both a mix and a cube.
                                                 weight gain and condition. The                   Mycotoxin Professional
                                    •A Proud team member of Kentucky Equine Research, the world leader in Equine
                                                                                                                  Binders         A highly palatable mix containing
                                                                                                                          Nutritional Advice

            Oil %                                                6.2
                                     Nutritional Research.
                                    •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional                                                           •A Proud team member of Kentucky Equine Research, the world leader in Equine
                                     excellence.

                                                 high oil content promotes skin and
                                                                                                                                                                                 Nutritional Research.

                                                                                                                                  high quality vegetable oil with               •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional

            Fibre %                                              6.5
                                                                                                                                                                                 excellence.

                                                 coat health.      Suitable for horses in
                   Raw Materials
                   Garanteed
                        •Feed
                             Sucess
                        •We use   only the
                               products    best quality
                                         suitable       raw materials
                                                  for breeding, growth, performance and overall health                            an optimum level of vitamins to
                                                                                                                                                         Raw Materials

            Ash %
                                                                                                                                                         •We use only the best quality raw materials

                                                                 6.4hard work, sales prep,               Garanteed Sucess
                        •We use only Irish grown oats in our products
                        •Bluegrass Horse Feed Products power elite equine athletes all over the world.                                                   •We use only Irish grown oats in our products

                                                 moderate to
                                                                             “Extensive Research, testing and encourage. a healthy coat and
                        •All our oats are clipped and cleaned                                                                                            •All our oats are clipped and cleaned
                        •Our products contain mycotoxin binders                                                                                           •Feed products suitable for breeding, growth, performance and overall health
                                                                                                                                                         •Our products contain mycotoxin binders
                        •All our feeds are NOPS tested approved by governing bodies such as FEI                                                           •Bluegrass
                                                                                                                                                              our feedsHorse   Feed Products  power  elite equine athletes  allFEI
                                                                                                                                                                                                                                over the world

            Starch %
                                                                                                                                                                        are NOPS  tested approved by governing bodies such as

                                                                 30
                                                                                                                                                         •All

                           Cooking Process       increase      weight  and seniors.   Bluegrass                                   condition. An oat free feed, suitable       Cooking Process
                           •
                           •
                           •                     Cool N Condition cubes       ancontain
                                     We source the highest quality raw materials
                                     All our feeds are manufactured at our mill    impressive
                                                                                         Equi- list of champions for horses in moderate work,
                                     Our cooking process includes micronizing proven to be highly digestible and
                                                                                                                                                                              •We source the highest quality raw materials
                                                                                                                                                                              •All our feeds are manufactured at our mill
                                                                                                                                                                              •Our cooking process includes micronizing proven to be highly digestible and

                                                 Jewel, naturally high support
                                                                            in oil but the
                                                                                       low reputation of Race 13” showjumpers, eventers and those
                                     beneficial to gut health                                                                                                                  beneficial to gut health

               Horse Feeds     Packaging         in starch, providing a concentrated
                                         Bluegrass Horse Feed use high quality durable bags
                                                                                                                                  needed extra condition.                          Packaging
                                                                                                                                                                                   Bluegrass Horse Feed use high quality durable bags

                                                 controlled source of energy.
                                         Deivery                      Feeding Guidelines: Light       Moderate Hard                                                                Deivery
                                                                                                                                                                                   •We have over 200 stockists across the whole Island of Ireland

                                                                      Ponies (200-350+kg)    1-1.5kg  1.5-2kg  2-2.5kg
                                         •We have over 200 stockists across the whole Island of Ireland                                                                            •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.

                                                                  Bluegrass Prime Condition Mix                                                                                                               Bluegrass Hi-Performance Mix
                                         •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.

                                                                      Horses (400-500+kg)    1.5-2kg
                                                                                                 high 2-3.5kg  3.5-5kg
                                                                                                                                                                              Professional Nutritional Advice

ance                                                              A high spec  conditioning mix,
                                                                                                                               Horse Feeds                                                                    Hi-Performance mix contains top
                                    Professional Nutritional Advice                                                                                                           •A Proud team member of Kentucky Equine Research, the world leader in Equine
                                                                                                                                                                               Nutritional Research.
                                    •A Proud team member of Kentucky Equine Research, the world leader in Equine                                                              •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional

                                       in fibre and optimal vitamins and                                                                                                                                      quality cereal grains processed for
                                     Nutritional Research.                                                                                                                     excellence.
                                    •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional
                                     excellence.

                     Garanteed Sucess
                                       minerals with bioplexes to enhance                                                                                Garanteed Sucess
                                                                                                                                                                                                              optimal release of nutrients in a low
                                                                                                                                                         •Feed products suitable for breeding, growth, performance and overall health

                                       absorption availability. Bluegrass                                                                                                                                     glycemic mix. Includes yeast cultures
                                                                                                                                                         •Bluegrass Horse Feed Products power elite equine athletes all over the world.

                                      ċĴķåĹĭĪåĊĽĹķĦåĘĭĮijĪåëåĈĴijĩĮĹĮĴijå
                        •Feed products suitable for breeding, growth, performance and overall health
                        •Bluegrass Horse Feed Products power elite equine athletes all over the world.

            Race Horse  Cubes          Prime Condition Mix contains Equi-
                   ċĪĪĩåćıĺĪĬķĦĸĸåĕķĮIJĪåĦijĩå
                                       Jewel, Stamm 30 and Alfalfa. Suitable
                                       for horses needing extra condition,
                                                                                                                                                                                                              for promoting fibres digestibility
                                                                                                                                                                                                              and gastrointestinal health. Suitable
                                                                                                                                                                                                              for performance horses, sales prep,
                                       show horses, competition horses and
                               ĈĴijĩĮĹĮĴijĮijĬåĒĮĽå                                                                                                                                                              racehorses and horses in moderate
 s is a low    starch high energy            feed, containing super fibres designed
                                       seniors.
                                                                  to                                                                                                                                          to hard work.
 oluble carbohydrate content and provide an immediate energy source.
               For the Extra
 – an antioxidant which is Bluegrass
                            180% more Prepbioavailable
                                            14            than synthetic forms                                                                                                                                Bluegrass Race 13
            Shine      &     Condition
                           Prep 14 mix contains beet pulp
                   of the blended
                           vitaminwith premium quality cereal
                                                                                                                                                                                                              Race 13 mix contains complex
                                                                                                                                                                                                              carbohydrates which can be broken
            Feed Bluegrass Prime
                           grains and vegetable oil, designed                                                                                                                                                 down immediately and provide
                           to promote condition and provide                                                                                                                                                   instant energy. Race 13 has extensive
          13
            and Condition       Mix
                           slow release energy sources. Perp 14                                                                                                                                               research, testing and an impressive
                                                                  mix provides 20% more calories than                                                                                                         list of champions. Suitable for flat
             14               www.bluegrasshorsefeed.com
                                                                  conventional mixes and is fortified                                                                                                         racehorses, high performance horses
             3.4                                                  in Stamm 30. Suitable to show prep,                                                                                                         and eventers.
             15                                                   sales prep, horses requiring to gain
             7.7                                                  weight and endurances horses or
             15                                                   those needing extra stamina.

                                                                  Bluegrass Race Horse Cubes                                                                                                                  Bluegrass Fastrak Cube
                                                                  Bluegrass Race Horse Cubes is a low                                                                                                         Fastrak is a high energy, high starch
                                                                  starch high energy feed, containing                                                                                                         cube containing acid buffers and
                                                                  super fibres designed to complement                                                                                                         yeast cultures. It contains a KER
rses                                                              the soluble carbohydrate content and                                                                                                        performance balancer designed
                                                                  “A High Energy Cube with Premium
                                                                                                                                   FASTRAK

                                                                  provide an immediate energy source.                                        FASTRAK
                                                                                                                                                                                                              to provide the essential proteins,
rses                                                                                                                                         HIGH ENERGY, HIGH STARCH CUBE.

                                                                 Vitamins and Minerals. Natural Vitamin
                                                                  Containing a natural vitamin E which
                                                                                                                                             CONTAINING ACID BUFFERS AND

                                                                                                                                                                                                              vitamins and minerals required for the
                                                                                                                                             YEAST CULTURES.

                                                                  is 180% more bioavailable than                                                                                                              equine athlete. Suitable for intense
                                                                           E and Low Starch”
                                                                  synthetic forms. Suitable for intense                                                                                                       exercise, racehorses and performance
                                                                  exercise, flat and national hunt                                                                                                            horses.
                                                                  racehorses and high performance
                                                                  horses.

       14                                                                                                                                                                                                                             www.bluegrasshorsefeeds.com
ability.
ntrol inflammation, support
 th.
             BLUEGRASS HORSE FEEDS PRODUCT GUIDE
 14.5
  19                                                          Bluegrass Stud Range                                                                                                                                                Foal and Yearling Mix
 12.8                                                         Bluegrass stud range has been                                                                                                                                       Offering the Bluegrass Foal and
                                                              specifically developed to provide a                                                                                                                                 Yearling mix at an early age
 10.20                                                                                                                                                                                                                            encourages daily weight gain, reducing
                                                              balanced diet to meet the requirements
  8.7                                                         of breeding stock. A low starch content                                                                                                                             the risk of developmental disorders.
  3.9              Raw Materials
                   •We use only the best quality raw materialsto prevent gastric upset. The mix is
                   •We use only Irish grown oats in our products
                                                                                                                                                                                         Raw Materials
                                                                                                                                                                                                                                  The mix contains high quality protein
                                                                                                                                                                                         •We use only the best quality raw materials
                                                                                                                                                                                         •We use only Irish grown oats in our products

                                                              fortified in Stamm 30 and the cube is                                                                                                                               rich in lysine, designed to promote
                   •All our oats are clipped and cleaned                                                                                                                                 •All our oats are clipped and cleaned
                   •Our products contain mycotoxin binders                                                                                                                               •Our products contain mycotoxin binders

and shine, aid in the
                   •All our feeds are NOPS tested approved by governing bodies such as FEI                                                                                               •All our feeds are NOPS tested approved by governing bodies such as FEI

                                Cooking Process               enriched with flaxseed, a natural source                                                                                               Cooking Process              a sound, steady growth without
                                                                                                                                                                                                     •We source the highest quality raw materials
                                •We source the highest quality raw materials

aching muscles, stabilise                                     of omega 3. Suitable for broodmares,
                                •All our feeds are manufactured at our mill
                                •Our cooking process includes micronizing proven to be highly digestible and
                                 beneficial to gut health
                                                                                                                                                                                                                                  overloading the digestive system.
                                                                                                                                                                                                     •All our feeds are manufactured at our mill
                                                                                                                                                                                                     •Our cooking process includes micronizing proven to be highly digestible and
                                                                                                                                                                                                      beneficial to gut health

                                                              stallions and youngstock.                                                                                                                                           Suitable for foal pre and post weaning
ility                                 Packaging
                                                                                                                                                                                                          Packaging
                                                                                                                                                                                                                                  and yearlings.
                                                                                                                                                                                                          Bluegrass Horse Feed use high quality durable bags
                                      Bluegrass Horse Feed use high quality durable bags

 omega-3 fatty acids and enhances     Deivery
                                                                                                                                                                                                          Deivery

                                                                                                                                                                                                                                 Bluegrass Re-Leve
 rses. Flax seed is known to XL-ENT
                             boost Foal Pellets
                                                                                                                                                                                                          •We have over 200 stockists across the whole Island of Ireland
                                      •We have over 200 stockists across the whole Island of Ireland                                                                                                      •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.
                                      •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.

                             The Bluegrass XL-ENT Foal Pellets                                                                                                                                                                   Bluegrass Re-Leve mix is Ireland’s original
                                                                                                                                                                                                     Professional Nutritional Advice

 m and can help regulate thyroidProfessional Nutritional Advice
                             are a complementary feed designed
                                •A Proud team member of Kentucky Equine Research, the world leader in Equine
                                 Nutritional Research.
                                                                                                                                                                                                      Nutritional Research.
                                                                                                                                                                                                                                 low starch, low sugar feed. Specifically
                                                                                                                                                                                                     •A Proud team member of Kentucky Equine Research, the world leader in Equine

                                                                                                                                                                                                     •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional
                                                                                                                                                                                                      excellence.

 an ideal supplement for metabolic
                             to be fed at the early days of life                                                                                                                                                                 designed for horses prone to gut health
                                •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional
                                 excellence.

                             up to eight months of age. Soft
                                                                                                                                                                                         Garanteed Sucess
                                                                                                                                                                                                                                 problems. KER product with sound
 s well as aging horses.
                   Garanteed Sucess                                                                                                                                                      •Feed products suitable for breeding, growth, performance and overall health
                                                                                                                                                                                         •Bluegrass Horse Feed Products power elite equine athletes all over the world.

                             palatable pellets of milk and plant                                                                                                                                                                 research backing showing the benefits of
                   •Feed products suitable for breeding, growth, performance and overall health
                   •Bluegrass Horse Feed Products power elite equine athletes all over the world.

                                                              raw materials, low in starch and                                                                                                                                   feeding Re-Leve compared to high starch
s6180031763:               enriched in high quality proteins.                                                                                                                                                                    diets to reduce to incidence of tying up.
                           Suitable for foals not receiving
 -250g/day Pony 200-500g/day                                                                                                                                                                                                     Contains Equi-Jewel, Stamm 30 and
                           enough milk, orphaned foals and for                                                                                                                                                                   alfalfa. Suitable for horses prone to tying
 g-1kg/day Leisure 250-600g/day
                           optimising solid feed intake.                                                                                                                                                                         up, colic, lack of condition, laminitis, gastric
                                                                                                                                                                                                                                 ulcers and cereal intolerances.

                                                              Bluegrass Re-Solve                                                                                                                                                 Bluegrass Flax Plus
                                                              Bluegrass Re-Solve is a low starch                                                                                                                                 Flax Plus is high in omega 3,6 an 9
w starch supplement                                           and glycaemic cubes, specifically                                                                                                                                  vital for skin, coat and joint health.
min E, Selenium and                                           designed for sensitive horses.                                                                                                                                     Flax seed has been known the boost
                                                              Containing both Stamm 30 and Equ-                                                                                                                                  the immune system and can help
                  Raw Materials                               Jewel, this feed provides energy from                                                                                                                              regulate thyroid function. Flax Plus
                                                                                                                                                                                                                                 can be fed alone or as a top dressing.
                  •We use only the best quality raw materials

                  •All our oats are clipped and cleaned
                  •Our products contain mycotoxin binders
                                                              alternative sources to reduce the
                  •We use only Irish grown oats in our products

                                                              starch level. Suitable for horses prone
                  •All our feeds are NOPS tested approved by governing bodies such as FEI
                                                                                                                                                                                                                                 Suitable for horses in moderate work,
      18                      Cooking Process
                                                              to laminitis, colic, hind gut acidosis,
                              •We source the highest quality raw materials
                              •All our feeds are manufactured at our mill                                                                                                                                                        showing, sales prep, seniors and
                                                                                                                                                                                                                                 horses recovering from injury.
                              •Our cooking process includes micronizing proven to be highly digestible and

     12.5                      beneficial to gut health
                                                              digestive upsets, gastric ulcers, tying
      18                           Packaging
                                                              up and horses sensitive to grain.
                                   Bluegrass Horse Feed use high quality durable bags

      13
      7
                                   Deivery
                                   •We have over 200 stockists across the whole Island of Ireland
                                   •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.

      20                                                    Bluegrass Equi-Jewel
                              Professional Nutritional Advice
                                                                                                                                                                                                                                 Bluegrass Stamm 30
                                                            Equi-Jewel is a scientifically
                              •A Proud team member of Kentucky Equine Research, the world leader in Equine
                               Nutritional Research.
                              •Our dedicated and qualified staff at Bluegrass Horse Feed strive for nutritional
                                                                                                                                                                                                                                 Stamm 30 is the industry’s premium
                               excellence.
                                                            formulated, high fat, low starch                                                                                                                                     protein, vitamin and mineral
                  Garanteed Sucess
                                                            supplement providing a slow release
                  •Feed products suitable for breeding, growth, performance and overall health
                                                                                                                                                                                                                                 concentrate. “Foal to finish balancer”,
                                                            energy with added vitamin E,
                  •Bluegrass Horse Feed Products power elite equine athletes all over the world.
                                                                                                                                                                                                                                 suitable for all horses from pregnant
                                                            selenium and calcium. Suitable for                                                                                                                                   mares, weanlings, performance
                                                            horses requiring extra condition, sales                                                                                                                              horses and laminitic suffers. Stamm
                                                            prep, horses suffering from Cushing’s                                                                                                                                30 is high in magnesium and low in
                                                            Disease or Metabolic Syndrome.                                                                                                                                       starch, enabling a faster recovery
                                                                                                                                                                                                                                 from work and improves gut function
                                                                                                                                                                                                                                 via the unique yeast cultures.
 Feeding Guidelines:
 Adult horse (500kg)                      250-1kg/day
 Pony (350kg)                             250g-500g
 Breeding                                 500g-1kg                                                                                 Bluegrass Fibre Range
 Young Stock                              250g-1kg                                                                                 The Bluegrass fibre range contains both traditional and garlic chaff.
                                                                                                                                   A high fibre oat straw chaff with the additional of limestone flour
                    Raw Materials
                    •We use only the best quality raw materials
                                                                                  Raw Materials
                                                                               •We use only the best quality raw materials
                                                                                                                                   and salt with a light molasses coating. The garlic chaff contains
                    •We use only Irish grown oats in our products
                    •All our oats are clipped and cleaned
                    •Our products contain mycotoxin binders
                                                                               •We use only Irish grown oats in our products
                                                                               •All our oats are clipped and cleaned
                                                                               •Our products contain mycotoxin binders
                                                                                                                                   approximately 30 grams of garlic per 1kg. Garlic has been reported as
                                                                                suchour
                    •All our feeds are NOPS tested approved by governing bodies•All

                                Cooking Process
                                                                                     as feeds
                                                                                                                                   a natural antibiotic, anti-inflammatory and natural fly repellent. The
                                                                                         FEI are NOPS tested approved by governing bodies such as FEI

                                                                                           Cooking Process
                                •We source the highest quality raw materials
                                •All our feeds are manufactured at our mill
                                                                                           •Our
                                •Our cooking process includes micronizing proven to be highly
                                                                                                                                   fibre range is ideal for slowing feed intake, increase fibre to the diet
                                                                                           •We source the highest quality raw materials
                                                                                           •All our feeds are manufactured at our mill
                                                                                                         process includes micronizing proven to be highly digestible and
                                                                                                 cookingand
                                                                                              digestible

                                                                                                                                   and reduce gastric upset.
                                 beneficial to gut health                                      beneficial to gut health

                                      Packaging                                                     Packaging
                                                                                                    Bluegrass Horse Feed use high quality durable bags
                                      Bluegrass Horse Feed use high quality durable bags

                                                                                                    Deivery
             www.bluegrasshorsefeeds.com
                                      Deivery
                                                                                                   •We have over 200 stockists across the whole Island of Ireland
                                      •We have over 200 stockists across the whole Island of Ireland
                                                                                                   •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.
                                      •Bluegrass Horse Feed delivery drivers provide a professional and friendly service.
                                                                                                                                                                                                                                                                                                15
                                                                                              Professional Nutritional Advice
FROM ZIMBABWE TO BLUEGRASS
     - MEET OUR AREA MANAGER, CRAIG KILEFF
     From the troubled lands of Zimbabwe to the hills of County Down. Craig Kileff
     is very much the face of Bluegrass Horse Feeds. Eleanor McGillie finds out more
     about the man who works directly with Bluegrass customers

                                                             DID YOU ALWAYS WANT TO WORK WITH
                                                             HORSES? Yes. Horses have always played a central
                                                             role in my life.
                                                             WHAT TOOK YOU FROM ZIMBABWE TO
                                                             IRELAND: My wife’s family live here and when the
                                                             land invasions in Zimbabwe forced us from the
                                                             farm we took the opportunity to relocate here
                                                             in 2003. Needless to say disembarking from an
                                                             aeroplane on a cold, dull February day in Belfast
                                                             had me questioning the decision, but, in truth, I
                                                             haven’t looked back since.
                                                             WHAT IS YOUR ROLE IN BLUEGRASS? Area
                                                             Manager and Sales Representative
                                                             TELL US ABOUT YOUR JOB: I have the unique
                                                             opportunity of travelling over large parts of our
                                                             island meeting people who are passionate about
                                                             the equine industry and the horses. As with
                                                             ourselves nutrition makes a huge difference to
                                                             our horses physical mental and overall health.
                                                             The great thing about our company is that it’s
                                                             not just about the Usain Bolts or Tiger Rolls of
                                                             our generation. We provide ideal diets with the
     NAME: Craig Kileff                                      guidance of the Kentucky Equine Research (KER)
     AGE: 50 (nearly)                                        for horses and ponies in all walks of life.
     WHERE ARE YOU FROM: I was born in Blantyre              WHAT AREAS OF IRELAND DO YOU COVER?
     Malawi where my parents farmed. I then had a            I cover the northern and eastern parts of the
     brief stint in Mozambique farming, where my             country.
     mother likes to tell the story of how she had to set    WHAT’S IMPORTANT TO YOU IN YOUR ROLE: I
     the legs of my cot in tins of parafin to stop all the   am lucky to represent a company whose products
     creepy crawlys from sharing my bed. Our family          I use and believe in. I’ve seen the difference KER
     then moved back to Rhodesia to a ranch near             formulated feeds have made to horses. It gives
     Victoria Falls where me and my siblings learned to      me great satisfaction to see the improved results
     swim in the Zambesi river. I come from a farming        and enjoyment horse owners and trainers get
     background where I developed a love for the             from using our products in terms of their physical
     outdoors and animals.                                   appearance and behaviour and their mental and
     On leaving school after O-Levels I worked in a flat     behaviour. That, alongside with the company’s the
     racing yard in Borrowdale, Harare working for Et        history since 1847, and the strong family values at
     Halfpenny who had been a successful jockey and          the core of the company.
     had then taken his success to the training ranks.       HOW IMPORTANT IS THE BLUEGRASS
     To further my knowledge of the racing industry          APPROACH TO CUSTOMER SERVICE? Bluegrass
     I moved to Herringswell Bloodstock Centre in            customer service is central to what we do. We
     Suffolk a starting yard that specialised in breaking    provide an excellent product and try and back
     and pre training thoroughbred racehorses for the        that up with a service which is second to none.
     likes of Henry Cecil and Michael Stoute.                Whether it’s the friendly helpful office staff, the
     This dove tailed nicely into two years working          efficient and courteous drivers, the knowledgeable
     at the legendry Warren Place for Henry Cecil in         men in the mill making and bagging the feed, and,
     the era of Indian Skimmer and Old Vic. I returned       with the help of the state of the art equipment to
     to Zimbabwe where I continued to work in the            the professional advice from both Ashley at head
     racing industry untill opportunity on the family        office, and the back up of the nutrional expertise
     farm drew me home. We ran a beef herd, grew             of the Kentucky Equine Research, this all helps us
     tobacco, maize and paprika successfully. Then           reps on the road to help, advise and support our
     the Mugabe administration began to wreak havoc          customers.
     with the agriculture sector eventually forcing us       YOU RIDE YOURSELF. TELL US A MORE ABOU
     from our home and then the move to Co. Down.            THAT: I play polocrosse and spend a large amount
     TELL US A LITTLE ABOUT YOURSELF: I am                   of my free time working toward being competitive
     married to Sarah with a gentleman’s family -            on the polocrosse pitch. I’ve also tried my hand at
     Hannah and Thomas.                                      a bit of jumping and dressage and have had some
                                                             brilliant days with the Co Down Hounds drag hunts.

16                                                                                 www.bluegrasshorsefeeds.com
DUBLIN HORSE SHOW 8TH-12TH AUGUST 2018
August can’t come quick enough as the team at
Bluegrass Horse Feeds will be packing up and
heading to the RDS in Dublin again this year for the
unmissable Dublin Horse Show 2018.
The Dublin Horse Show is truly an event for
everyone and is the pinnacle event in the Irish Sport
Horse calendar.
Our team will have a stand again this year and
will be delighted to welcome our colleagues from
Kentucky Equine Research who will join us at our
stand. We will be discussing all things in equine
nutrition so this is an ideal opportunity for people to
come and say hello to us.
As Ireland’s Team Member for Kentucky Equine
Research this is a fantastic event to bring our
colleagues from Kentucky to. Keep an eye on                www.esphotography.co.uk
our Facebook page as we are planning a series
of live videos, hints and tips and will be sharing        For the more cultured, show goers can enjoy the
photography from the event.                               RDS Craft Awards which showcase and reward
This is the ultimate day out for any horse lover.         excellence in Irish craft and there’ll be opportunities
With 1,500 horses and ponies competing in over 130        to wander through the RDS Library Exhibition.
classes and competitions across the five days - what      The 2018 Dublin Horse Show promises to be
is not to love?                                           unmissable. It’s always such a busy event so
There will be more on offer than just horses. It will     anyone seeking to secure tickets can do so now at
showcase all the elegance of Ladies’ Day, there will      dublinhorseshow.com/tickets
be an entertainment programme which is sure to            Friday’s Nation Cup and the Land Rover Pussiance
keep the little ones happy, there will be copious         on Saturday are always particularly busy.
amounts of dining and shopping opportunities
and of course there’ll be the renowned lively social      We look forward to welcoming you to our stand
scene.                                                    from August 8-12.

EFEC NUTRITION IS A MOBILE EQUINE AND
AGRICULTURAL WORM EGG COUNT BUSINESS
OPERATING IN THE NORTH AND SOUTH OF IRELAND.
                                                          had the opportunity to represent EFEC Nutrition
                                                          at various specialist equestrian shows and events
                                                          across Northern Ireland, including CAFRE equine
                                                          technology showcase event.
                                                          Ashley said: “Studying at Reaseheath has helped me
                                                          gain knowledge and practical stills to start out in the
                                                          equine industry. Thanks to support of my lecturer
                                                          Dawn Gale, and her passion for parasitology, I found
                                                          my gap in the Northern Irish market.”
                                                          Resistance to anthelmintic’s is a growing concern
                                                          but implementing a strategic worming programme
                                                          will decrease the chances of resistance developing.
The business, which is owned by Ashley Neely,             Parasitic infestations can lead to health and
our Bluegrass Horse Feeds Sales and Marketing             performance related issues. But by conducting
executive, has been established for nearly three          worm egg counts you can develop a picture of
years.                                                    the parasitic burden within your yard and treat
                                                          accurately.
The company offers clients on yard faecal egg
counts, which help diagnose the horses worm               EFEC was the first Northern Irish stockist for the
burden, and advises on how to keep their horses           Equisal tapeworm test for horses. As well as on yard
healthy.                                                  tests and instant results, EFEC provides a postal
                                                          service with results provided within three to four
As part of running her business Ashley delivers
                                                          days.
talks and demonstrations to horse owners and
riders on a range of topics including the science of      To keep up to date with EFEC follow the news and
parasitology and general equine nutrition. She’s also     updates on Facebook.

www.bluegrasshorsefeeds.com                                                                                         17
Content
                                                 Digestible energy                14
                                                 (De/mj)
     PUNCHESTOWN, AINTREE,                       Protein FAIRYHOUSE,
                                                            %                     13
                                                 Oil %                            6.2
     CHELTENHAM - BLUEGRASS                      Fibre % IS PROUD TO              6.5
     FEED ELLIOTT’S CHAMPIONS                    Ash %                            6.4
                                                                                                         “Ext
                                                 Starch
     Eleanor McGillie talks to Gordon Elliott - the        %
                                                    Irish trainer                 30
                                                                  who has been feeding                    an i
     his champions with Bluegrass Horse Feeds since 2005
                                                                                                        suppo

                         Designed For:
                                                                                     Feeding Guidelines:
                         •     Flat                                                  Ponies (200-350+kg)
                                                                                     Horses (400-500+kg)
                         •     High Performance
                         •     Eventers

                                                              Race Horse Cubes
                      Race Horse Cubes is a low starch high energy feed, containing su
                      complement the soluble carbohydrate content and provide an imm
                   Natural Vitamin E – an antioxidant which
                                                 I feed
     Horse racing enthusiasts all over the world were
     biting their knuckles as they watched the finish of     is 180%
                                                        my horses     more bioavaila
                                                                    Bluegrass
                                                      Race
     the 2018 English Grand National Aintree spectacular    Horse
                                                        of the     Cubes and
                                                               vitamin
     as Davy Russell on Tiger Roll secured Gordon
     Elliott’s second Randox Health Grand National.                Bluegrass Hi Performance
            Content
     A few weeks before Aintree we watched General
     Principle win the Irish Grand National at Fairyhouse
                                                                  Mix. It’s good feed and I am
              Digestible
     in a photo finish.      energy (De/mj)                   13    more than happy with it. I
     And five weeks before that trainer Gordon Elliott           have been feeding Bluegrass
              Protein
     pipped Willie       %to the Leading Trainer Award
                   Mullins                                    14
     for the second year in a row after his list of winners        since 2005, and, as results
              Oil % 2018 Festival.
     at the Cheltenham                                        3.4
                                                                          stand, we train Grand
              Fibre
     We watched       % Tiger Roll, Veneer of Charm,
                   Samcro,                                    15
     Shattered Love, Delta Work and Storyteller crossing           National winners and Gold
              Ash
     the line on the %
                     Wednesday and Thursday. Glenloe          7.7
     did a mighty job at a photofinish. On Cheltenham                             Cup winners.
     Friday weStarch
                watched% Farclas cross the line in the JCB    15
     Triumph Hurdle and Blow by Blow in the Martin Pipe
     Conditional Jockeys’ Handicap Hurdle.
     It seems like the whole of Ireland has been rooting
              Designed For:
     for Gordon Elliott and he and his team have done
     the entire country proud.
     What a season it has been and one thing these
               • Intense Exercise
     champions have in common is they’re all fed with
     Bluegrass Horse Feeds.
               • Flat Racehorses
     Speaking with Gordon Elliott at Cullentra House,
     he said: “I•feedNational   Hunt Racehorses
                      my horses Bluegrass Race Horse
     Cubes and Bluegrass Hi Performance Mix. It’s good                           “A High Energy
     feed and•I amHigh     Performance
                     more than happy with it. IHorses
                                               have
     been feeding Bluegrass since 2005, and, as results
     stand, we•trainEventers
                      Grand National winners and Gold
                                                                                Vitamins and Min
     Cup winners. This season has been brilliant and last
     year we had six winners at Cheltenham and over
     200 winners on the track, so, the results speaks for
                                                                                          E and L
     themselves. I couldn’t speak highly enough about it.

18                                                                        www.bluegrasshorsefeeds.com
Samcro

“Bluegrass provides the correct amount of protein,
carbohydrates and nutrients that each individual                  Bluegrass provides the
horse needs to produce a solid performance as an
athlete and our results speak for themselves.”
                                                              correct amount of protein,
Top of the agenda too for Bluegrass Horse Feeds is          carbohydrates and nutrients
ensuring the trainer gets the best customer service
possible. Gordon Elliott gets his feed directly from    that each individual horse needs
the merchant, Delany Performance Feeds Ltd.              to produce a solid performance
Gordon said: “I have a great relationship with Alan.
He is very informative, helpful and has always              as an athlete and our results
gone above and beyond for us - from having feed
delivered to the Cheltenham Festival for us to
                                                                   speak for themselves.
making sure we are fully stocked before the snow
storms we had this year. He provides us a top class
service.”
                                                        Speaking at the yard at Cullentra House, Alan
It has been celebration after celebration for the
                                                        Delany, who supplies Gordon Elliott Racing, said:
trainer. Tiger Roll got hero’s welcome home after
                                                        “I find working with Bluegrass very beneficial for
the Aintree win. Crowds gathered on the streets
                                                        my company. If I have any problems or issues I can
of Summerhill, drinks were poured, the cup was
                                                        ring up and speak to them team up there. From
on display and was shared around as the Randox
                                                        very small beginnings I now run a very successful
Health Grand National winner was paraded down
                                                        company and I supply a lot of successful trainers.
the streets.
                                                        You just have to look at the horses here at Cullentra
Gordon said: “Tiger Roll, General Principle and Bless   House. The horses look well, they run well and
The Wings paraded in my home town of Summerhill         have been successful at all the big race meetings
the day after the National. There was a great turn      throughout the world. It’s a pleasure working with
out on the day and we are delighted to support our      Bluegrass Horse Feeds and the Gordon Elliott
local communities.”                                     Racing team here in Longwood.”

www.bluegrasshorsefeeds.com                                                                                     19
A TRIED AND TESTED FORMULA COMBINED
     WITH BLUEGRASS - IT’S A WIN WIN FOR OLLY
     He has been described by many as Gordon Elliott’s prodigy and with a successful
     debut season Olly Murphy has a good formula in place which includes feeding his
     horses with Bluegrass Horse Feeds.

     One of Britain’s newest recruits to the training ranks,    a part of a team which produced 10 Cheltenham
     Olly got off to a flying start with his first runners in   festival winners, Gold Cup winner Don Cossack and
     June of last year and has continued in great form          duel festival winners Cause of Causes and Tiger Roll.
     notching over 50 winners and counting.
                                                                It was only a matter of time before Olly returned
     The young trainer has always played a part in the          home to Warwickshire to set up his own training
     operation at his family’s Moor Farm Stables from an        establishment and is surely a trainer to follow for the
     early age. He was also an accomplished Point to            future.
     Point jockey and is a natural horseman. He spent time
     with Alan King before he made the move to Ireland in       In an interview Olly said the trick to his success
     2012 as an assistant trainer to Gordon Elliott.            includes keeping things similar to the operation at
                                                                Cullentra House in Co Meath. This includes feeding
     It was during his time here that Olly Murphy learned       his horses with Bluegrass Horse Feeds.
     the ropes from the man who this year won the
     English Grand National at Aintree, the Irish Grand         Speaking about the feed, Olly told us: “Bluegrass
     National and had a string of winners at the 2018           horse feed suits my horses very well. It is nutritionally
     Cheltenham Festival.                                       balanced and appetising.
     Involved in horse racing his whole life, Olly’s father     “We’ve had a successful season and the horses
     Bloodstock Agent Aiden Murphy is considered to be          continue in good form. They look well in their coats
     one of the best judges of a National Hunt horse in         and are holding their condition after a busy season.
     the UK and Ireland and has a close association with
     many of the leading owners and trainers. Olly’s whole      “I’m very happy with the feed and the service
     family is immersed in racing. His mother Anabel was        provided by Alan Delany of Delany Performance
     a highly respected licensed trainer, before hanging up     Feeds - after all ‘food is fuel’.”
     her boots a few weeks ago.
                                                                Olly feeds his horses with Bluegrass Race Horse
     During the four years spent working at Cullentra           Cubes and Bluegrass Hi Performance Mix. To find out
     House, Olly watched Gordon rise to the top of the          more about our extensive range of Bluegrass Horse
     Irish training ranks. During his time there, Olly was      Feeds visit www.bluegrasshorsefeed.com

     REBECCA MENZIES RACING:
     PROUD OF BLUEGRASS ASSOCIATION
     Rebecca Menzies is an inspirational trainer who, for
     the last four years, has been out training on her own
     at her dual purpose yard at Howe Hills Stables in
     Morden, in Co Durham.
     And from day one, Rebecca has been feeding her
     horses with Bluegrass Horse Feeds and is very proud
     of her association with the company.
     With 45 horses at her yard, Rebecca wants the best
     out of her horses to ensure the best performance.
     Speaking to Bluegrass, Rebecca said: “From day
     one I have been using Bluegrass Horse Feeds. I
     use Hi Performance Mix and Racehorse Cubes but
     there are some horses on RE-Solve. When we get
     horses coming in from other yards we put them on
     Bluegrass Horse Feeds and literally within a couple of
     days the difference is remarkable. It’s quite amazing.
     “Horses fed on Bluegrass look fantastic in their
     coats all year round and perform consistently. have
     never had a bad word to say about Bluegrass. The
     customer service is brilliant. If I ever have needed any   ensuring the horses in their care are absolutely at
     nutritional advice I just ring up the office and get the   their utmost condition and contentment.
     advice I need.”
                                                                It’s that attention to horse welfare and condition that
     Rebecca, alongside a committed team pride                  puts Rebecca and her yard at the forefront of a new
     themselves on attention to detail, working closely         generation of Racehorse Trainers and it’s bringing the
     with specialist nutritionists, physiotherapists and vets   success it deserves to everyone involved.

20                                                                                      www.bluegrasshorsefeeds.com
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