ROUGE FASHION BOOK MEDIA KIT - china's FIRST
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ROUGE ROUGE MEDIA & CO.
上海如至文化创意有限公司
FASHION
BOOK
MEDIA
KIT
china’s
FIRST
“MOOK”
“Publications such as Rouge
Fashion Book are looking to
THE FUTURE
create something edgy and
arty for the expanding Chinese
niche market, bypassing China’s
OF MAGAZINE tight media controls with a
Chinese and an American
version.”
IN CHINA THE VOICE South China
Morning Post
FOR YOUNG
ARTISTS IN
THE WORLD
ROUGE To avoid censorship, we publish two versions of each edition, one with
a Chinese international standard book number [ISBN] that conforms
FASHIONBOOK to local publisher’s editorial prerogative and another with an American
ISBN that is sold overseas and to the limited number of retailers in
COVERS& China with a special license to distribute foreign media.
SPECIFICATION
Frequency: Biannual Issue3: Significant Other
Language: Mandarin
Origin: China Issue1: Reveries
Format: Hard cover
Weight: 3.4lb
Pagination: 258p
Two covers, same content
Full color 258 page spread
Book measures 9.33'' by 12.6''
IssueNo: ISBN 978-7-5180-3869-5 (issue1)
IssueNo: ISBN 978-1-62437-039-7 (issue2)
Barcode: 9787518038695 (issue1) Issue4: Delicate
Issue2: Molecules
Barcode: 9781624370397 (issue2)
Issue#1 Reveries
2 in-depth
interviews
Shelley Fox
2 Covers 1 male 1 female Shizhe He
8 original
editorial + 2
cover stories
Cover by Yu Cong created for
Stylist Yuri Tan the theme
Model He Cong of the issue
Including
2 special
collaborations
with brands,
Cover by Yu Cong normal DPS,
Stylist Calvin Luo and Creative
Model Wang Chen Ming Ad position
Issue#2 Molecules
2 in-depth
interviews
Self Portrait
2 Covers 1 male 1 female Liu Yin
8 original
editorial + 2
cover stories
Cover by Asger Carlsen created for
Stylist Stella Greenspan the theme
Model Fernanda Ly of the issue
Including
2 special
collaborations
with brands,
Cover by Arcin Sagdic normal DPS,
Stylist Katie Burnett and Creative
Model Hong Yu Wang Ad position
Issue#3 Significant Other
2 in-depth
interviews
Trademark
2 Covers 1 male 1 female Matt Digiacomo
8 original
editorial + 2
cover stories
Cover by Cass Bird created for
Stylist Michael Philouze the theme
Model Jing Wen of the issue
Including
2 special
collaborations
with brands,
normal DPS,
and Creative
Ad position
Cover by Constantin Schlachter
Stylist Jonathan Huguet
Model Jaeseung KimADVERTORIALS EVERY ISSUE * details & tailored plans upon request CREATIVE PROCESS: 1. Moodboard, proposal, budget plan 2. Sample pull for photoshoot 3. Produced by ROUGE STUDIO Fashion advertorial is a fashion maga- zine advertisement giving information about a product in the style of an edi- torial or objective journalistic article. * Presented here: CHANEL© sponsored editorial for Rouge Fashionbook issue2 Theme: “Chanel SS2018 painterly natural wonderland” Photographer: Hailun Ma (hailunma.com) Illustrator & Animator: Shibo Chen (shibochen.wixsite.com/shibochen)
* Spread excerpts
* Presented here: GUCCI© sponsored editorial for Rouge Fashionbook issue3 Photographer: Xiangyu Liu (xiangyuliu.com) Theme: “Gucci Motel” for F/W2018 Collection
* Spread excerpts
* Presented here: NIKE © sponsored editorial for Rouge Fashionbook issue3 Photographer: Voda Minjie Gong & Aleksandra Zagozda Theme: “Knowing Myself ______”
* Spread excerpts
Issue#4 Delicate
Musicians’
Interviews
featuring:
Sehun Oh,
MKIT RAIN,
Steve Aoki,
6 Covers Serrini,
No Party for Cao-
dong,
Oh Hyuk
4 original
editorial + 6
cover stories
created for
the theme
of the issue
Including
5 special
collaborations
with brands, nor-
mal DPS,
and Creative
Ad positionFASHION VIDEOS PRODUCED TO DATE Click on links to watch Advertorial section: ROUGE X NIKE | KNOWING MYSELF ROUGE X GUCCI | PAPER MOON Regular editorial section: ROUGE | The Shape of Us ROUGE | Missing Notice ROUGE | Trauma - Calvin Klein ROUGE | Bad at Love - Prada FASHION VIDEOS * tailored plans available.
2017 AD CLOSE OFFICIAL
RELEASE
September
ISSUE1: REVERIES 08.05.17 09.10.17
2018
March
ISSUE2: MOLECULES 02.05.18 03.10.18
September
ISSUE3: SIGNIFICANT OTHER 08.05.18 09.10.18
2019
March
ISSUE4: DELICATE 02.05.19 03.10.19
2017-2019 September
EDITORIAL ISSUE5 08.05.19 09.10.19
CALENDAR Note: All topics subject to change based on editorial development.DISTRIBUTION ROUGE FASHIONBOOK partnered with publishers and distributors worldwide, including China Textile & Apparel Press in Mainland China, Eslite Bookstore in Taipei, PAGEONE in Singapore, PIE in Japan, TASCHEN in Germany, Whitecirc, Thames & Hudson, and Phaidon in the UK, etc. The circulation of each issue is 1500 copies globally, 3000 copies in 21 cities in China.
DISTRIBUTION 北京
Beijing
栋梁
西西弗书店
大赞光合
湾里书香
oce
硬肩
原美术馆
青岛
Qingdao
不是书店
贵阳
Guiyang
千翻与作阅读空间
西安
Xian
SKP书店
CHINA/DOMESTIC 中信书店 言几又 精典书店 方所书店 梵几客厅
西西弗书店 布朗尼 方所书店 西西弗书店 绍兴 言几又
今日艺术汇书店 昊美术馆 库布里克书店 Shaoxing
库布里克书店 稻城书店 在野空间 南京 半城书店 大连
Chao酒店 衡山和集 西西弗书店 Nanjing Dalian
SKP Rendez-Vous 中信书店(陆家 二厂文创公园 plus+书店 武汉 回声书店
Common Place 嘴大厦店) G·TAKAYA书店 Wuhan 简汇空间书店
Boismou 杭州 西西弗书店 卓尔书店
Page One 广州 Hangzhou 西西弗书店 长春
井观书房 Guangzhou Page One 山东 德芭与彩虹书店 Changchun
单向空间书店 oce Random Shandong 白日梦书店 thinker艺术中心
旁观书社 1200bookshop the23Lab 威海金石湾美术馆
言几又书店 Lost in L.A. MagHOOD 青岛即墨古城美术馆 长沙 乌鲁木齐
言Yan Books 方所书店 南山书屋 Changsha Wulumuqi
马亚诺艺术空间 唐宁书店 梵几客厅 苏州 止间书店 左边右边书店
中信书店* 禾田书房 西西弗书店 Suzhou 西西弗书店
(*世贸天阶店 西西弗书店 新造生活空间 诚品书店 德思勤24小时书店 线上
/合生汇店 好设计士多店 库布里克书店 初见书房 觅集生活美学空间 Online
/芳草地店) 白猫艺术酒店 西西弗书店 Tmall.com
深圳 艾物生活馆 Forestbook 成都 Amazon.com
上海 Shenzhen Chengdu readingroom.it
Shanghai 品图书店 天津 厦门 HUG chopsueyclub
龙美术馆西岸馆 同心书店 Tianjin Xiamen Sort Studio 品书图书专营店
10 Corso Como 艺力书店 悦读家书店 gooeone旧物仓 方所书店 微信微店
1984bookstore 西西弗书店 言几又 西西弗书店 无早书店 假杂志
Closing Ceremony 西西弗书店 不在书店 物心书店 柴书店
ICICLE之禾书店 重庆 瑞士印象书店 中古厨房 言几又 三影堂
好久不读书店 Chongqing 智慧山艺术中心 西西弗书店 官网 *As of Nov, 2018DISTRIBUTION
INTERNATIONAL
New York Germany Book Store
Iconic Magazines MZIN MARUZEN
Soho News International Bucher Bogen Senseido Book store
Casa Magazine
Dashwood Belgium Seoul
McNally Jackson IMS International Your Mind
Atelier NY Magazine Store Kyobo
Bigger Code Gallery (Antwerp) Paper Muse
Around the World, Inc Veranda Books
Magazine Cafe Netherlands
Jane Magazine IMS International Singapore
Blender Magazine Magazine Store Basheer Graphic Books
Soft Touch Newsstand (Amsterdam)
Strand Bookstore Athenaeum Boekhandel Los Angeles
Little City Books Skylight Books
192 Books Italy
Book Thug Nation Reading Room Online
Union Square News Tate Modern
Colombia Serpentine
Paris Post Nothing Walther Koenig Books
Flammarion Newsstand
Shakespeare & Co Spain Boutique Mags
La Halle Saint-Pierre AMENmags
WH Smith
Sydney
United Kingdom Glee Books
Magazine Brighton
Magalleria Tokyo
Good News Daikanyama Tsutaya *As of July, 2018INTERNATIONAL DISTRIBUTION DISPLAY
INTERNATIONAL DISTRIBUTION DISPLAY
Core Team:
Lily Chou - Editor in Chief
Calvin Luo - Executive Editor
Founder of Calvin Luo
INDUSTRY CONNECTIONS
Sue Wang - President
Dora Fung - Marketing Director
David Chen - In-house Modeling Agent
Closely working with: Arcin Sagdic Zao Bai
Art + Commerce Asger Carlsen Zora Sicher
Artlist Annie Lai Zhiyin Huang
Streeters Cass Bird
Management Artist Circle Yuan Lu Interview subjects:
INDUSTRY
Constantin Schlachter Shelley Fox
Contributing Cameron Postforoosh Parsons MFA Director
Stylists include: Deo Suveera Calvin Luo
CONNECTEDNESS
Alba Melendo Greg Lin Jiajie CEO of Calvin Luo
Hawko Liang Hailun Ma Shizhe He
Jonathan Huguet Jennie Hueston Independent Designer
Kathryn Typaldo Jin Jia Ji Han Chong
Katie Burnett Kimoko Chan CEO of Self Portrait
Photo: Courtesy of Michael Philouze Michael Philouze Less_ Kim Tae Kyun Liu Ying
Michaela Dosamentes Nicolas Kern Renowned artist
“At 10 Corso Como Shanghai in the Rachel Wang Ping Wang Matt Digiacomo
presence of Carla Sozzani for the Rogelio F. Burgos Qiu Yang Artist for Chrome Hearts
launch of the second issue of Stella Greenspan Reven Lei Pookie & Louisa Burch
Rouge Fashionbook, the local hip Yun Nam Ho Theo Xiangyu Liu CEOs of Trademark
Voda Minjie Gong
independent publication of the Photographers include: Yann Weber
moment, edited by Lily Chou.” Aleksandra Zagozda Yolanda Y. Liou
Vogue.com | April 6, 2018 Yu Congaudience
ROUGE FASHIONBOOK readers see the world differently. To them, less is more: instead of piling up monthly magazines that they never read, they believe in biannual luxury magazines that turn fashion, even fashion advertisement, into collectable artistic photography. To them, magazines reading is more symbolic than practical. They are constantly seeking new ideas.
Of all 9881 WeChat
followers, nearly
70% female
30% male
90% born in YOUNG.
GenerationY&Z
AFFLUENT.
95% in the
INFLUENTIAL.
young & hip
segment
Magazine: MRI Doublebase 2018; Events: 2016-2018 Events reach
40% have a
rougefashionbook.cn, WeChat, Weibo, Media Coverage;
household
income of
Social: As of July 2018, demographics across
$150,000
or more
Source: Summary Profile Report.
household
online expenditures
3X that of the
general populationA POWERFUL Total Audience
Men
30,000
COMMUNITY
72%
Women 28%
Median Age 20 years
GenerationY&Z: 15-35 90%
Adults 36-54 9.9%
Adults 55+ 0.1%
Median HHI $97,661
Graduated College+ 71% (Index 182)
Postgraduate Degree 59% (Index 201)
Professional/Managerial 30% (Index 211 )
Top Management 10% (Index 244)
Influentials (Index) 11% (Index 185)
Source: comScore/MRI 8-16; Ipsos Affluent Fall 2017; Omniture October 2017opportunities
ROUGE STUDIO
ROUGE STUDIO Brand Lab is a
full-service agency model that
encompasses strategic develop-
ment, creative and experiential
execution and crossplatform
storytelling. A magnet for
established and emerging
creative talent, the heart of
Rouge Studio is a professional,
popular and diverse roster of
photographers, filmmakers,
designers, writers, and engineers.
Our mission?
Connect your brand to the
“young, affluent, influential”
ROUGE community in a
uniquely ROUGE way.COMMISSIONED BRAND FANZINE ROUGE offers full-scale production and publishing service to any brand who wants a uniquely tailored fanzine to capture the essence of their brand in one collectable book. With Rouge Studio’s outside-the-box thinking, and its access to Chinese publishers, the fanzine is more than a lookbook. It creates unique market opportunities and reaches new audience by connecting new dots.
MEN’S ISSUE To service the menswear market, ROUGE publishes “Rouge Boy’s Book,” side-by-side with Rouge Fashionbook, by focusing on Menswear Fashion, Men’s Watch, Automobile, Travel, etc, all under the unique aesthetics that Rouge Fashionbook brings to the table.
CROSSOVERS ROUGE understands today’s fan&follower-based culture and personalized markets that many artists and photographers are facing. To gain tracktion, many artists and photographers alike want to turn their work into marketable products. We are there to service that need by working with companies and individuals to produce artbooks, photography books, and commercial art objects.
Wanted ROUGE FASHION BOOK ICICLE SPACE, SHANGHAI POP UP & EXHIBITION
TEAM A young fashion editor based in New York City who former- In 2014, Calvin Luo launched his own fashion label ly worked for many figures in fashion, i.e. Carine Roitfeld, and CALVIN LUO in New York City as the youngest designer ever Steve Gan. Graduated from Parsons School of Design's BFA& in NYFW history. The debut of Rouge Fashionbook shares MFA programs, she had been working for CR Fashionbook, the same platform and media attention with SS17 Calvin Luo V Magazine and Harper's Bazaar US. She discovered and fashion show which took place in New York Whitney Museum. befriended many talented young designers and Calvin brings to the magazine strong social media presence photographers who deserved a platform to showcase their and resourcefulness. His instinct and experience in work. She decided to launch her own biannual magazine that connecting with the young audience is a testament to Rouge represents the artistic tie between New China and the globe. Fashionbook's cohesive messaging through identity design. Under her direction, Rouge Fashionbook will evolve with an artistic orientation.
Casting Director Managing Editor
David Chen Xiangyu Liu
davidchencasting.com
GQ RUSSIA
INTERVIEW U.S.
INTERVIEW GER-
Market Director MANY Global Contributor
Dora Fung METAL MAGAZINE
ODDA MAGAZINE
Gianluca Cantaro As a Paris based Chinese pho-
PETRIE INVENTOR tographer, Xiangyu has been
PEACEBIRDS
Now a Contributing Editor PULP STUDIOS achieved quite a lot as a visual
at Rouge Fashionbook, Dora ROUGE FASHION- artist as his major contribution
BOOK Now Editor-in-Chief at L’Officiel
Fung was formerly the Market for magazine as Antidote,Pur-
CLIENTS: SCHON MAGA- Italia and L’Officiel Homme Italia,
Director at Yahoo Style, Mar- ADAM LIPPES ZINE ple, CR fashionbook, and more.
BOYCOTT MAGAZINE SIVIGLIA Gianluca Cantaro was formerly the
ket & Beauty Director for CR BUFFALO ZINE TUSH MAGAZINE Deputy Editor-in-Chief at L’Uo-
Fashion Book, and NY Fashion BULLETT MEDIA UNION MAG He is now the managing edi-
C MAGAZINE VEGA WANG mo Vogue - Conde Nast Italy, and
& Production Editor for Vogue tor at Rouge Fashionbook in
CAKE MAGAZINE VMAN Deputy Section Editor at Gruppo
China ELLE UK YIGAL AZROUEL charge of creative process and
Editoriale L’Espresso.
ERMANNO SCERVINO YOU AS talent scouting.ROUGE ROUGE MEDIA & CO.
上海如至文化创意有限公司
FASHION
BOOK
MEDIA
KIT
china’s
FIRST
“MOOK”You can also read
