ROAD FOR THE PEOPLE - MOBILIA'S NEW PERMANENT EXHIBITION 2022 GENERAL PRESENTATION
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ROAD FOR THE PEOPLE
MOBILIA’S NEW PERMANENT EXHIBITION 2022
GENERAL PRESENTATION
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640
DESTINATIONS AND ROADS
NOT A SEPARATE EXHIBITION, BUT A PHYSICAL INTERFACE TO EVERYTHING MOBILIA
WANTS TO TELL ABOUT THE HISTORY OF ROAD TRAFFIC, AND WHERE THE VISITOR
GIVES MEANING TO HIS OR HER OWN EXPERIENCES.
THE EXHIBITION WILL OFFER NOT ONLY SENSORY PERCEPTIONS AND INTERACTION,
BUT ALSO A GREAT DEAL OF INFORMATION.
THE EXHIBITION:
• IS DIVIDED INTO PHYSICAL AND DIGITAL ENVIRONMENTS.
• GIVES THE VISITOR ACCESS TO DIGITAL DIMENSION.
• INTEGRATES WITH MOBILIA'S ONLINE CONTENT AND SERVICES, WHICH ARE
ACCESSIBLE TO ALL AUDIENCES.
• DIGITAL CONTENT CAN BE ADDED, CHANGED AND RENEWED THROUGHOUT THE
LIFESPAN.
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640
THE ROAD SO FAR
THE PERMANENT EXHIBITION PROJECT HAS BEEN UNDER PREPARATION FOR SEVERAL
YEARS.
EXECUTION OF THE EXHIBITION IN 2022 IS POSSIBLE WITH A € 100,000 MUSEUM
VISION GRANT FROM THE FINNISH CULTURAL FOUNDATION.
PEDAGOGICAL APPROACH -> TARGET GROUP ESPECIALLY YOUNG PEOPLE.
TRAFFIC AS A FEATURE OF HUMAN LIFE -> UNDERSTANDING THE IMPORTANCE OF
ROAD TRANSPORT IN THE PAST, PRESENT AND FUTURE.
THE ROAD TO THE PEOPLE WILL BE IMPLEMENTED AS AN EXHIBITION
LASTING 5-7 YEARS AT MOBILIA'S CENTRAL BUILDING.
INDIVIDUAL ITEMS AND ELEMENTS WILL BE RECYCLED AND UTILIZED IN
OTHER EXHIBITIONS / APPLICATIONS.
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640
TRAVEL TIME
TIMELINE
COMPLETION OF THE PROJECT UNTIL 6/2020 (SKR, CONTENTS)
PREPARATION FOR THE COMPETITION 5-8 / 2020
DESIGN AND IMPLEMENTATION COMPETITION 9-10 / 2020
PRELIMINARY PLAN AND IDEATION READY 4/2021
BUILDING PHYSICAL EXHIBITION CONTENT
EXHIBITION OPENING 3/2022
ONLINE EXHIBITIONS, PUBLISHING AND OTHER DIGITAL CONTENT
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640
ROAD TO THE PEOPLE MANUSCRIPT (CHRONOLOGICAL THEMES) 1. EARLY STAGES (–1600) (PATHS AND VILLAGE ROADS) 2. THE AGE OF THE COUNTRY ROADS (1600–1809) 3. GROWTH OF TRAFFIC (1809–1860) 4. INDUSTRIALIZATION (1860–1917) 5. BEGINNINGS OF AUTOMOBILE FINLAND (1917–1939) 6. WAR AND RECONSTRUCTION (1939–1952) 7. THE ESTABLISHMENT OF AUTOMOBILE TRAFFIC (1952–1970) 8. EMPHASIS ON SAFETY (1970–1980) 9. THE EFFECTS OF GLOBALIZATION (1980–2000) 10. THE FUTURE OF ROAD TRAFFIC AND THE CLIMATE CRISIS (2000–) Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640
CONTRACTORS
WORKING AS TEAMS:
• CONTENT TEAM (MOBILIA + YOUTH)
• PLANNING TEAM (MOBILIA + PRODUCER)
• EFFECTIVENESS TEAM (MOBILIA + TEACHERS)
• CONSTRUCTION TEAM (MOBILIA + PRODUCER + SUBCONTRACTOR)
THE SCRIPT WILL BE SUPPLEMENTED AND
MODIFIED ACCORDING TO THE
IMPLEMENTATION DESIGN.
INTEGRATED IMPLEMENTATION: VISUAL
AND GRAPHIC DESIGN, ARCHITECTURE,
STRUCTURES, EXHIBITION TECHNOLOGY
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640TRAFFIC SIGNS
CHRONOLOGICAL PROGRESSION: THE PATH IN TIME, SPACE, AND COMMUNITY.
CONSTANTLY TWO PERSPECTIVES: THE ESSENCE OF THE ROAD AND THE USERS OF THE
ROAD. PHENOMENA:
• SOCIETY VS. PRIVATE;
• RESPONSIBILITIES, PRACTICES AND PRINCIPLES OF ROAD MAINTENANCE AT DIFFERENT TIMES;
• TECHNICAL IMPLEMENTATION OF THE ROAD;
• PASSENGERS AND REASONS FOR TRAVELLING;
• THE RELATIONSHIP OF THE ROAD WITH THE ENVIRONMENT AND THE COMMUNITY.
EXPERIENCE HELPS TO UNDERSTAND:
RECOGNIZABLE IMAGES AND TEXTS -> EXPERIMENTING WITH INSIGHTS ->
EXTRACTING ADDITIONAL INFORMATION YOURSELF
TECHNOLOGY MAKES THE IMPOSSIBLE (TO SOME EXTENT) POSSIBLE!
WHAT DO WE WANT TO MANIFEST?
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640TIETÄ KANSALLE – ROAD FOR THE
PEOPLE
Exhibition room
~300m²
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640TIETÄ KANSALLE – ROAD FOR THE
PEOPLE
Changes in the era and road
Changing exhibitions & The Rally Museum
environment are reflected in the floor
pattern that changes according to the Entrance
type of road. Wall structures and
roofs cover the road and
soundscapes complement it.
“Understanding the Infodesk Exhibition room
Museum ~300m²
essence of the road - shop
such a mundane and
familiar thing is at the
heart of our entire
community”
Levels:
1. Identifiable criteria: Headlines, overviews, eras, usage -> static large print and/or screens
2. In-depth and active interaction: Objects, projections, films, additional information displays (motion detection),
simulators
3. Information retrieval: Games, additional information and materials XR and online resources (blogs, Mobilia
website)
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640TIETÄ KANSALLE – ROAD FOR THE
PEOPLE
Changes in the era and road
Changing exhibitions & The Rally Museum
environment are reflected in the floor
pattern that changes according to the Entrance Shortcut to changing expositions
type of road. Wall structures and and The Rally Museum: “Ramp to
roofs cover the road and the highway”, but the forest trail is
soundscapes complement it.
more attractive!
“Understanding the Infodesk Exhibition room
Museum ~300m²
essence of the road - shop
such a mundane and
familiar thing is at the
heart of our entire 4-5 meters free height: The architecture should
community” upwards structures? allow for in-depth study
of the topics and
experimentation: The
road connects the
objects and
allows skipping
Levels:
1. Identifiable criteria: Headlines, overviews, eras, usage -> static large print and/or screens
2. In-depth and active interaction: Objects, projections, films, additional information displays (motion detection),
simulators
3. Information retrieval: Games, additional information and materials XR and online resources (blogs, Mobilia
website)
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640TRAFFIC RULES
LOTS OF INFORMATION TO CONVEY - THE AIM IS TO INCREASE
UNDERSTANDING OF THE IMPORTANCE OF ROAD TRANSPORT:
THE VISITOR IS ENCOURAGED TO PARTICIPATE:
• THE BASICS ARE VISIBLE ON THE WALL
• INTERACTION BY APPROACHING OBJECTS (DIGITAL CONTENT, REAL OBJECTS)
• COMMITMENT BY ACQUIRING MORE INFORMATION (GAMEPLAY, LINKS, XR,
ONLINE MATERIALS AND PUBLICATIONS)
➢ OR SOMETHING COMPLETELY ELSE?
ROADS AND ROAD USE AS MEANINGS
• THE EXHIBITION IS A "ROAD MAP TO THE MEANINGS OF ROAD TRANSPORT"
EXPERIENTIAL:
• NARRATIVES, SIMULATIONS, GAMES
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640MANDATORY TURNINGS
MOVING ON A ROAD - A HOLISTIC SENSORY EXPERIENCE: THE ENVIRONMENT AS
SOUNDSCAPE AND VISUAL EXPERIENCE - HOW ABOUT SCENTS AND TOUCH?
• Video and audio recordings from different modes of transport (e.g.
Grumblo)?
TAKING ON THE ROLE OF THE USER AND THE MAKER OF A ROAD – PARALLEL POINTS OF
VIEW: XR, PLAYABLE CONTENT?
FIRST-PERSON NARRATIVES: VOICE-IMAGE-TEXT (ALSO ACCESSIBILITY)
THE SIGNIFICANCE OF ROADS AND BRIDGES AT DIFFERENT TIMES AND IN RELATION TO
SOCIETY
• Scale models and dioramas in the collection as well as the digital content?
PARTNERS AND SPONSORS: CONTENT, NOT ONLY NAMES ON THE WALL
ACTUAL OBJECTS – ALSO L ARGE MACHINES PRESENT
• video recordings; 3D / 360˚; actual machine (touchable object + XR); physical
scale models and dioramas from collections?
RELATIONSHIP WITH THE ENVIRONMENT - NOW WE CAN BE BRAVE!
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640POSSIBLE SCENIC ROUTES?
THE MACHINE: 3D –PHOTOGRAPHED 1920S GRADER INTERACTIVE HOLOGRAM
INTERFACE – LARGE PROJECTION ON THE WALL?
FEEL THE WEIGHT! SHOVELING SIMULATOR (ACTUAL WEIGHT OR A GYROSCOPE?)
THE GROWTH OF THE NETWORK: SYSTEMATIC DYNAMIC SIMULATION ON A
DIGITAL MAP, SEVERAL VARIABLES: ERA , ROLE CHARACTERS, SOCIAL SITUATIONS
ETC. -> CHANGES OVER TIME ON THE ROAD NET, VELOCITY, DENSITY, RANGE OF
TRAVEL?
UNDER THE BRIDGES: 3D RENDERED VISUALIZATIONS – STRUCTURES,
AESTHETICS, THREATS AND POSSIBILITIES?
THE TRAVELLER: A GAME(ISH) XR-APPLICATION: PICK YOUR CHARACTER,
MISSION, TIME, SEASON – WILL YOU EVER MAKE IT TO YOUR DESTINATION?
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640EXAMPLE OF CONTENT L ARGE PRINTS / DISPLAYS
/ ACTUAL MUSEUM
OBJECTS
“Early stages (-1600) (Paths and village roads)
Prehistoric Finland was thinly populated.
Main routes were paths and waterways, and snow in winter.
By the end of the iron age (c. 1000 CE) permanent settlement and agriculture prevailed in south-
western Finland, paving the way for permanent routes: of these the Ox road, between Hämeenlinna
and Turku is the oldest surviving.
In the middle ages especially Sweden and Denmark rivalled for military bases, traffic hubs and trade.
The coastal regions of Finland were under Swedish rule by the end of the 13th century, and better
communications were needed for establishing a working government.
In the 13th century the first permanent castles and stone churches were built, with growing settlements
nearby. The first permanent roads developed between these hubs.
Because of underdeveloped routes, it was impossible or too expensive to transport heavy merchandise
like wood or grain over long distances.
The first law on roads in Finland was given by the Swedish king Magnus Eriksson in the 1370’s. It
stated that there had to be a common road through every village and made peasants responsible
both for the cost and the manual labor of construction and upkeep of roads and bridges.”
IN-DEPTH CONTENTS (GAMES, XR, MOVIES,
NARRATIVES, WEB CONTENTS)
Anni Antila - projektipäällikkö - Mobilia - anni.antila@mobilia.fi - +358503092640You can also read
