Rebound Rebuild Renew - Complimentary - Senior Living 100
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May 23-26, 2021
JW Marriott Miami
LE
LEAA
DDEERRSSHHII P ON
P CO NFFEERREENN
CCEE Turnberry, FL
Rebound
Rebuild
Renew
Complimentary
Spouse Attendance
This Year
You Are Invited to Attend the 10th Annual
LEADERSHIP CONFERENCE
May 23-26, 2021 | JW Marriott Miami Turnberry, FL
All,
Covid has dealt senior living a body blow – and a big catalyst for
change! Heading into Covid, we sensed some of our product was
stale. Now we know we need to change. We need to consider strategic
innovation. That’s what this year’s Senior Living 100 is all about.
Our theme is “Rebound, Rebuild, Renew”. We will present the
deepest thinkers we can find to help us re-imagine our future:
consumer preferences, new healthcare integration, competing
with home, the staffing shortage, new design, new technologies,
affordability, and more.
So – please join the best and brightest for a few days at wonderful
Turnberry to rejuvenate and re-inspire yourselves. And, operators’
spouses are free this year.
We successfully piloted our first Covid-safe conference in November.
At Senior Living 100, we will have rapid antigen testing of all
attendees twice (36 hours apart), required masking, outdoor socials,
and more – safety is a top priority.
We look forward to seeing you in person again in May!
Regards,
David Ellis
Founder & President
Senior Living 100
2 seniorliving100.com
Program Preview
n Tectonic Shifts: 6 Ways Senior Living FOCUS GROUP
will Fundamentally Change Post-Covid n The Consumer View of Senior Living
What worked for senior living in 2019 may be
How severe was last year’s image hit on congregate
obsolete now. Interviews with SL, healthcare and
care? Senior living residents and adult children will
consumer visionaries will inform this strategic
share candid views of how the pandemic changed
roadmap, from winning back the consumer to all-new
their perception of senior living.
models of living.
n The Rising Tide of Regulations
n The New Healthcare Opportunity
More regulations are in store under the Biden
Advanced care coordination is a very attractive
administration. What is coming and how will it impact
concept post-Covid – but only if you have meaningful
strategy, growth and the cost of doing business?
physician integration, payer coordination, and remote
monitoring. The tangible upside? Stronger sales, better
resident health, and longer LOS. n M&A Opportunities Ahead
Occupancy freefalls bring casualties – but who and
where? For buyers, tough questions: Should you buy?
n Home Care: Threat or Opportunity?
What is your M&A strategy? How to valuate assets?
Home care came of age with Covid – and filled a need
Will the cost of capital stay low?
senior living couldn’t. Now operators need a strategy:
buy, build or partner.
n The Active Adult Opportunity
How Personal Care Plans to Eat Senior
Is active adult the answer to attracting a much younger
Living’s Lunch
demographic into your portfolio, and is now the right
Personal care providers will share how business has
time to invest in this?
boomed under Covid and how they plan to capture
even more market share.
n The Time is Right for Mid-Market
Owning Home Care: Buying, Building
Affordable
or Partnering
As the economic winds shift, the timing is finally here
Case studies of senior living organizations
for sub-market rate senior housing.
developing sustainable home care profit centers.
n Digital Marketing Acceleration
n Senior Living 100 Report: Design
What lessons in social media, SEO, virtual, CRM and
Innovation
mobile can senior living draw from other industries?
Four exciting, emerging community design concepts
that will define the sector going forward: Greenhouse/
Smallhouse; Universal; Modular; and Retrofit. WORKSHOP
n Rebuilding Census in 2021
n 7 Emerging Technologies Transforming Peer-to-peer brainstorming in small groups to
Senior Living develop and share practical and actionable ideas for
We’ll showcase seven technologies that will flourish rebuilding census.
after Covid in infection control, marketing, staffing,
activities, wandering, dining and visitation.
Visit seniorliving100.com for updates
seniorliving100.com 3
Senior Living 100
Covid-Safe Commitment
Senior Living 100, together with the JW Marriott Miami Turnberry,
will deliver a first-class, relaxing and rejuvenating Covid-safe
conference with leading-edge infection control measures, including:
n Rapid antigen testing every attendee twice
(36 hours apart).
Antigen tests are the
most accurate and
n Personal accountability commitment reliable for testing
infectiousness.
signed by all attendees, pledging hygienic responsibility
to the group.
n Limited attendance to ensure social distancing.
n Mask requirement for all attendees and staff.
Plus
n Daily temperature checks for each attendee and conference staff.
n Education rooms and speed meetings will be arranged to maintain 6’ social distancing.
n Senior Living 100 will be handshake-free.
n All transportation vehicles sanitized between rides.
n High-touch areas disinfected every 30 minutes.
n No self-serve buffets.
n Individual Senior Living 100 wellness kits for every attendee with masks,
gloves, hand sanitizer and wipes.
4 seniorliving100.com
Safety & Inspiration!
Senior Living 100 Schedule At A Glance
Sunday, May 23 Monday, May 24 Tuesday, May 25 Wednesday, May 26
7:00 – 8:00 am 7:00 – 8:00 am 7:00 – 8:00 am
Breakfast Breakfast Breakfast
7:30 –
9:00 am
8:00 – 9:05 am Spouse 8:00 – 9:20 am
Breakfast 8:00 – 8:00 – 9:30 am 8:00 –
General General 9:30 am 9:30 am
Session Spouse General Spouse
Session Session
Breakfast Breakfast
9:05 – 10:05 am
General 9:30 – 10:00 am
9:30 –
Session General Session 10:30 am
9:00 am – Spouse
Please arrive by 12:30 pm BREAK Book Club Education
BR EA K Spouse
10:00 am to South
allow time for 10:35 – 11:20 am Beach
10:30 am – Networking
Concurrent Art Deco
rapid testing Tour
10:30 am – 12:00 pm
12:30 pm
Sessions General Spouse
11:30 am – 12:15 pm
Session Aventura Recreation
Mall
Concurrent Tour &
Sessions Shopping
Spouse Program
12:00 – 1:00 pm 12:30 –
12:15 – 1:15 pm
12:30 –
Lunch 1:30 pm
12:30 –
Lunch 1:45 pm Spouse
1:30 pm
Lunch
Spouse Spouse Complimentary
Lunch Lunch
12:00 – 4:30 pm
1:00 – 2:15 pm this year
Recreation 1:15 – 2:30 pm
General
Workshop Session
Everglades Airboat Tour
Golf Tournament
(Executives Only)
Oleta Park Bike Tour 2:30 – 4:15 pm
2:45 – 5:00 pm
Speed
Meetings Recreation
Tidal Cove Waterpark
Kayaking
Bourbon Tasting
6:00 – 7:30 pm
Mix & Mingle 6:00 – 8:00 pm
Reception Havana Nights
Dinner
6:30 – 9:00 pm
10th Anniversary
Reception & Dinner
seniorliving100.com 5
In addition to the fabulous
Recreation
recreation, spouses are
invited to receptions and
dinners, as well as activities
designed just for them!
& Spouse Program
Please be at resort by
10:00 am Sunday
S U N DAY, M AY 2 3 T U E S DAY, M AY 2 5 S U N DAY, M AY 2 3 T U E S DAY, M AY 2 5 W E D N E S DAY, M AY 2 6
12:00 – 4:30 pm 2:45 – 5:00 pm 6:00 – 7:30 pm 8:00 – 9:30 am 8:00 – 9:30 am
Everglades Airboat Tour Tidal Cove Waterpark Mix & Mingle Reception Breakfast Breakfast
Experience one of the most unique Enjoy lazy river tubing, take a
ecosystems in the world on an thrilling raft ride, or unwind in M O N DAY, M AY 2 4 9:30 – 10:30 am
airboat, seeing alligators in their a private cabana. Book Club
natural habitat. 7:30 – 9:00 am
Join us to discuss
Complimentary
3:00 – 5:00 pm
Breakfast “Daisy Jones & Spouse Attendance
12:30 – 4:30 pm Kayaking The Six” by Taylor This Year
Golf Tournament 9:00 am – 12:30 pm Jenkins Reid. You’ll
Your guided tour takes you from
Rolling fairways, strategically placed the tranquil mangrove forests South Beach Art receive a copy of
water hazards and perfectly carved of Oleta River State Park to the
Deco Tour the book ahead of
bunkers make for an outstanding turquoise waters of Biscayne Bay. Stroll through cotton-candy colored the conference.
round of golf on Miller Course. Art Deco buildings, while learning
For Executives Only about the district’s inspiring
3:00 – 4:30 pm 10:30 am – 12:30 pm
architecture and infamous history.
Bourbon Tasting Aventura Mall Tour
1:00 – 3:30 pm Sample some of the best & Shopping
12:30 – 1:45 pm
Oleta Park Bike Tour Bourbons while learning about
Learn about local history on this their appearances, aroma, tastes
Lunch 12:30 – 1:30 pm
guided bike ride through beautiful and finishes. Lunch
Oleta Park. 6:00 – 8:00 pm
Designed for All Skill Levels Havana Nights Dinner 6:30 – 9:00 pm
10th Anniversary
Reception & Dinner
6 seniorliving100.com
Thank You to Our Partners (as of February 24, 2021)
Senior Living 100 solution partners have rapidly innovated in the Covid era, and are ready to show you
what they’ve developed. Visit seniorliving100.com for additional partners.
PREMIER
Pharmacy
Workforce Management Software
LEADERSHIP
Enterprise Software Pharmacy
8 seniorliving100.com
EXECUTIVE
Finance – Commercial Bank Technology – Outsourcing
Rehabilitation/Therapy Services
CONTRIBUTOR
Consulting – Information Technology CRM Services/Software
Enterprise Software
Flooring
PARTICIPANT
Disaster Recovery Patient Monitoring Resident Safety Marketing
TV & Internet Digital Marketing Resident Engagement Marketing
Technology – POS Campus Wide Wi-Fi
seniorliving100.com 9
Thank You to the Senior Living 100 Advisory Board
Camille Burke Jeremy Colvin Clay Crosson Jerry Finis
Mogul in Transit SVP Growth & Market President & COO CEO
Development Americare Senior Living Pathway to Living
PharMerica
Larry Florio Chris Guay Larry Gumina Wyman Hamilton
National Director, Post Acute President & CEO President & CEO President & COO
& Senior Living Vitality Senior Living Ohio Living Atlas Senior Living
UKG™ (Ultimate Kronos Group)
Stephanie Handelson Jesse Jantzen L ynne Katzmann, PhD Sean Kelly
CEO President & CEO Founder, President & CEO President & CEO
Greystone Health Network Lifespace Communities Juniper Communities The Kendal Corporation
Doug Leidig Tom Nobel Joe Perkin Sharon Ricardi
President & CEO Founder & CEO VP Operations President, Northbridge Advisory
Asbury Communities Baruch Senior Ministries Midwest Health Management Services
Northbridge Companies
Mazy Sehrgosha Steve Shields Tim Smick Charles Trefzger
CEO CEO Chairman & Managing Partner CEO
Premier Senior Living Action Pact Harbor Retirement Associates ALG Senior
10 seniorliving100.com
Special Pricing
Acknowledging the impact of
Covid on senior living operators,
we are offering reduced executive
pricing of $1,400 (normally $1,800)
and complimentary spouse
attendance this year.
Secure Your Place at seniorliving100.com
or call Brenda DeGruttola at (203) 644-1733
Attendance Qualifications Reserve Your
Senior Living 100 is designed for CEOs and C-level executives from
leading AL/IL and Life Plan Communities, with permitted number
Hotel Room
of executives shown below. $329 per night is the discounted
MANAGEMENT LEVEL INVITED
Senior Living 100 rate. Reserve
# OF # OF ATTENDEES
BEDS/UNITS
CEO/Pres. CFO/COO SVP Select VPs
ALLOWED by April 30, 2021 to ensure
600 - 999
availability. Call (786) 279-6770
2
1,000 - 2,499
and reference Senior Living 100.
3
2,500 - 3,999 4
4,000 + 5
Airports
n Fort Lauderdale-Hollywood International Airport (FLL):
25-minute drive; 12 miles
n Miami International Airport (MIO): 30-minute drive; 20 miles
n Palm Beach International Airport (PBI): 60-minute drive; 56 miles
Complimentary Car Service
Senior Living 100 will provide complimentary car service to and from
Fort Lauderdale-Hollywood International Airport only on select dates.
Conference Attire
n Education: Business casual JW Marriott Miami Turnberry
n Receptions & Dinners: Resort casual 19999 West Country Club Drive
n Recreation: Casual Aventura, FL 33180
seniorliving100.com 11Senior Living 100 | c/o Lincoln Healthcare Leadership
3530 Post Road, Suite 201 | Southport, CT 06890
LEADERSHIP CONFERENCE
May 23-26, 2021
JW Marriott Miami Turnberry, FL
Lincoln Healthcare Leadership
donates one percent of all
revenues to charities.
Safety & Inspiration!
Senior Living 100 will deliver a first-class,
relaxing and rejuvenating Covid-safe conference
with leading-edge infection control measures,
including rapid antigen testing every attendee
twice (36 hours apart).
See page 4 for our full Covid-Safe Commitment.
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