Reasons to invest YOUR INVESTMENT SOLUTION - Melton City Council
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Five reasons why you should invest in the City of Melton 1. 2. 3. 4. 5. People and Connectivity Strategic Unrivalled Business mix The City of Melton is one of the most vibrant and dynamic growth areas in the workforce planning opportunities heart of Melbourne’s west, and boasts Victoria’s fastest growing economy over the past 10 years. Sitting in an enviable location, featuring a mix of small, medium and large businesses, with seamless connectivity and unrivalled opportunity to develop your operations; the City of Melton holds the solution to your investment needs. MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 1
63 154,257 33 23% Current population 45 Median Age Economic output by sector: 374,700 Construction 528km 5.4% 2041 population projection 2 Families are moving into Melton every week of land Economic output by sector: Retail No.1 $4b Fastest growing municipal economy 2008-2018 5.6% 20,000 Jobs created in the Economic output by sector: Education and training The City of Melton’s Gross Regional Our innovative approach to handling major planning applications means its takes Melton City Council an average of just 63 days to consider an application. Toolern precinct Product is $4.013 billion In contrast, the average turnaround time for similar 5.7% Economic output by sector: Transport, postal and warehousing growth area councils is 106 days. 2 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 3
154,257 Employment (2016 Census) The City of Melton offers Current population • a unique mix of urban and 528km 2 Almost 65,000 people rural lifestyles. of land in the City of Melton reported being in the 44 workforce. Of these, 59.4 per cent were babies born a week employed full time and 28 per cent were 45 employed part time. families move in a week • 374,700 The industries in the City of Melton employing 2041 population projection the greatest number of people are: Construction and trade Retail Education and training 1. People and Healthcare and social assistance Accommodation and food services workforce • As one of Australia’s fastest growing Workforce advantage municipalities, the City of Melton offers a unique mix of urban and The City has a distinct workforce rural lifestyles. The residential advantage. With more than 80 per Growing consumer base population that has grown from cent of residents travelling outside 52,029 to around 154,257 in under the municipality each day for work, 20 years, and is expected to reach it leaves a highly skilled labour force The City of Melton’s booming population offers 374,700 residents by 2041. searching for gainful employment closer to home. Thousands of rapidly increasing local customer bases across all The City will boast a population greater than 400,000 people, equal talented workers of varying skill sets will see companies setting up sectors. From hospitality to manufacturing, growth to the size of the nation’s capital, Canberra. All this within the context locally as an irresistible opportunity to work close to where they live. has opened the door for savvy business operators of being in the heart of Melbourne’s Council maintains collaborative west; a dynamic region set to and investors to capitalise on increased consumer accommodate more than 40 per cent partnerships with locally based of metropolitan Melbourne’s recruitment and training organisations demand, and the economic advantages which population growth over the next – including Western BACE (Business Accelerator and Centre for Excellence), come with it. 40 years. (Source: LeadWest) Job Actives, and various other registered training organisations – and will happily connect companies looking to build their workforce. Go West cafe 6 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 7
Lifestyle There is no question The City of Melton: the perfect place to live, work and play. Explore expansive parklands, about it; the City of Melton holds the solution to all breathtaking historical trails, homesteads and drystone walls; With international award-winning shop in the vibrant retail precincts, your investment needs. wineries; fantastic eateries; and or indulge in the thriving café world-class golf and sporting culture. The City is also home to facilities, the City of Melton offers a public art trail and art gallery; countless lifestyle options for recreation and aquatic centres; residents and visitors alike. playgrounds, botanic gardens, and so much more. Eynesbury golf course 8 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 9
Direct freight travel • The rail network provides direct freight travel between Melbourne and Adelaide, Sydney and Brisbane. • Road and rail On track for transformational Outer Metropolitan Ring Road transport infrastructure The City enjoys easy access to The City of Melton is central to Melbourne’s key metropolitan and The new Western Interstate Freight the planned route of the State interstate road networks, including Terminal (WIFT) has been earmarked Government’s proposed Outer the Tullamarine, Calder, Western, for Truganina, and is the backbone Melbourne Ring road (OMR). Princes and Hume Freeways. The of the State Government’s freight toll-free Western Freeway connects plan ensuring Victorian freight and When built, the OMR will provide commuters from key industrial logistics systems meet the needs of new major rail and road links, and estates in the east and west of the a growing population and economy. seamlessly connect the City of 2. Connectivity municipality, straight to the heart It is anticipated the facility will have Melton with the Princes Freeway in of Melbourne’s CBD. the capacity to house 3.6km-long Melbourne’s south west, all the way trains of double stacked containers, to key industrial hubs and the Hume The City of Melton is connected and link in with the National Inland Freeway in Melbourne’s north, and to Victoria’s key regional business Rail Project. further beyond to Sydney and the centres including Geelong, Ballarat entire Australian Eastern Seaboard. and Bendigo via road and rail. Truganina is the preferred WIFT This provides additional long-term location as it will have room to certainty for businesses looking to Direct access to intrastate, interstate accommodate co-located freight invest and grow. and international markets is seamless, and logistics activities and service Prime location is just one of the many reasons informed thanks to proximity to the Port of demand beyond 2050. The WIFT Melbourne, and Melbourne and investors have opted to move their operations to the Avalon international airports. will further strengthen the logistics advantages of Melbourne’s west, City of Melton’s newest industrial estates, Truganina and will attract additional private sector investment. It is expected and Ravenhall. to be operational by 2025. Located at the east end of the City, just 20km – or as little as 17 minutes – from Melbourne’s CBD, these precincts boast enviable proximity to major logistics On its way: The State infrastructure such as roads, rail, seaports and airports. Government has invested Large-scale industrial and commercial land options $518 million to duplicate the around Cobblebank and Melton are located a further 10 minutes away, via the Western Freeway. rail line up to Melton. This means new train stations and station upgrades by 2020. 12 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 13
The industrial estates are just BRISBANE SYDNEY 20km – or as little as 17 minutes – from Melbourne’s CBD; these CALDER FWY TO BENDIGO HUME FWY BALLARAT precincts boast enviable proximity City of to major logistics infrastructure WESTERN FWY MELBOURNE AIRPORT Melton TO ADELAIDE TO BALLARAT WESTERN such as roads, rail, seaports and airports. RING RD MELBOURNE CBD 35km 20km The City enjoys ready access to Melbourne’s key metropolitan and PORT OF MELBOURNE interstate road networks, including the Tullamarine, Calder, Western, PRINCES FWY Princes and Hume Freeways. Road and rail Ports Airports The City enjoys access The Truganina industrial The City is close to both to Melbourne’s key estate is conveniently Melbourne and Avalon metropolitan and located about 18km from international airports. AVALON AIRPORT interstate road networks. the Port of Melbourne. N 5km GEELONG 14 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 15
The Toolern precinct will include: A financial lender will A Metropolitan Activity appreciate the certainty of predetermined and capped Centre incorporating retail, commercial and Developer Contributions civic space • A new railway station Plans in PSPs. on the Ballarat line • 1,500 hectares of residential land and 420 hectares of commercial land It is one thing to add land to the Prospective business investors are Urban Growth Boundary, but where often courted by landowners and • should the roads and industrial developers who are eager to secure estates go? How many shopping key anchor tenants early in the A 131-hectare regional centres will there be? How many process. A good anchor tenant in park incorporating formal schools, playgrounds and community the right location can fast-track a and informal recreation centres? The answers to these development, with utility services questions are all set out in the provided to the entire estate. Early opportunities 3. Strategic Precinct Structure Plans developed tenants to new estates are usually in partnership between State in a strong position to be able to • negotiate favourable terms and Government, Melton City Council, landholders and other key secure prime sites. 20,000 new jobs stakeholders. • PSPs at work: Emerging business planning Once a PSP has been approved, landowners may then work with precincts Council to develop the finer grain plans for subdivisions and local Toolern road networks that will allow for The Toolern precinct in Cobblebank development to take place. – soon to be home to around 55,000 people – has a $15 billion investment The benefits of areas potential. It will be the epicentre of covered by PSPs future major health, higher education, Thriving communities are built from careful planning. commercial, corporate and The greatest benefit surrounding government development in Determining the most efficient and appropriate use of PSPs is they assist in minimising Melbourne’s west. land is a key role of local and state governments, and for investment risk. They reduce the potential for cost and time overruns Toolern will include major retail, new areas of undeveloped land this is done through the in the planning phase of property development, as biodiversity, entertainment and dining precincts. It will boast one of the City’s major Precinct Structure Plan (PSP) process. This is particularly cultural heritage and infrastructure public transport hubs, with a new train station under construction provision planning are largely relevant to the City of Melton, with the extension of identified and resolved. and due to open in late 2019. Melbourne’s Urban Growth Boundary in 2010 adding The plans undergo a comprehensive Mt Atkinson community consultation process 11,300 hectares of land rezoned for residential and prior to approval. They are advertised The Mt Atkinson and Tarneit Precinct Structure Plans approved by the – and any objections are resolved – commercial development. before being approved by either State Government opened up fresh commercial and industrial land for local or state governments. This future development. With proximity means development applications to key logistics infrastructure, this which align with PSPs usually do not industrial precinct promises to be require advertising before Council a popular investment location makes a decision on them, speeding NewCold, in the Truganina industrial estate up the process. among logistics, manufacturing and transport businesses. 18 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 19
Toolern Vale Diggers Rest Sunbury line Harkness Melton Melbourne Plumpton Kurunjang Strategic Melton land-use map Bonnie Brook Hillside Melton South Cobblebank N Brookfield 1 Grangefields Fraser Rise Taylors Hill 1 Toolern Metropolitan Activity Centre Aintree Ballarat line 2 Weir Views Proposed Western Interstate Freight Terminal Strathtulloh Deanside Thornhill Park Proposed Outer Caroline Springs Metropolitan Ring Road Rockbank Burnside Rail Station Exford Fieldstone Future Rail Station Ravenhall Existing Activity Centres Mount Cottrell Future Activity Centres Truganina Existing Residential Eynesbury Future urban area Future Employment Land 2 Existing Employment Land 20 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 21
4. Unrivalled opportunities Lorenzo Cremasco, Westkon Commercial Director 22 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 23
Despite unparalleled growth • The 2018 Auditor-General’s Office report also found the City of Melton’s Western BACE over the past 10 years, the The City of Melton’s GRP exceeded its population growth. GRP has only kept pace with The Western Business Gross Regional Product Accelerator and Centre for population growth in 29 of the full development potential is $4.013 billion 79 Victorian councils. A locality’s Excellence is a state-of-the-art economic growth keeping pace business centre incubator in • of the City of Melton has yet with – or exceeding – its population Cobblebank that provides work growth is a positive indicator of spaces to support emerging economic development. businesses, as well as to be realised. New developments and changes technological and training facilities. It also houses to Melbourne’s Urban Growth research and development that Boundary are now unlocking previously supports employment growth inaccessible opportunities. This will in the City. only add to the momentum which has been building in the City of Melton The Federal Government for the last 10 years. provided $14.62 million in funding for the construction of the 5-star Green Star facility; Affordable land availability a Council initiative which is also supported by a handful The City of Melton’s generously of other organisations. With sized parcels of available land extensive growth projected in offer abundant opportunities for this region, the Western BACE’s businesses to establish and grow vision is that Melbourne’s west their operations, with more than has the enterprise ecosystem 1200 hectares of vacant greenfield to rival any major Australian city. land set aside specifically for 4. Unrivalled commercial and industrial development. Compared to other regions, Melton South and Cobblebank industrial and commercial land in the Melton South and Cobblebank, opportunities City of Melton is relatively affordable. just south of the Western Freeway, The opening up of new land for are already home to some significant development will ensure there business operations. While still largely continues to be land available at a undeveloped, the promise of range of competitive price points. investment will see its full potential unlocked, and the area entirely Established Key Business developed across the next 30 years. Precincts: Truganina and Ravenhall Major operators in this precinct include: According to the 2018 Victorian Auditor-General’s Office Truganina and Ravenhall in the municipality’s south east form part –– Tabcorp Park –– Westkon report into local government and economic development, of the western industrial precinct. –– Abey Australia The area has become a significant the City of Melton has been Victoria’s fastest growing transport and warehousing hub in –– Bertocchi Melbourne’s west. –– Saizeriya economy for over a decade, with an almost 70 per cent rise –– RCPA Major operators in the Truganina in Gross Regional Product (GRP) between 2007 and 2016. and Ravenhall area include: Caroline Springs Business District –– NewCold –– CEVA This medium-density business district –– Catch Group Distribution Centre is continuing to attract new investment and improved amenity. It is nestled –– Ravenhall Correctional Facility on the edge of the beautiful Lake –– Goodyear & Dunlop Tyres Caroline, and with nearby cycling and walking tracks, it is the perfect location to establish an office headquarters with a point of difference. NewCold 24 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 25
5. Business mix Ashleigh Keyser, Development Manager and Karen Choi, Director, EMKC Developments 26 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 27
Breakdown of economic Construction Transport, postal and warehousing Wholesale output by sector Construction accounts for $1.6 billion With the strong logistic advantages Tapping into the logistics advantages or more than 23 per cent of the total of the municipality, transport, postal and strong local labour market, • output of the City of Melton’s and warehousing operations have the wholesale sector contributes economy. It is the key propulsive become a driving industry sector. $326 million or 4.7 per cent of total Construction: sector with the greatest impact, and The sector contributes $397 million output. It is the fifth-highest sector $1.6 billion / over 23% leads the way for employment, local or 5.7 per cent of total output to in the City of Melton for regional sales, regional exports and local the City’s economy. It is also third exports and local expenditure. • expenditure. in regional exports and fourth in employment, regional imports and Abey Australia, Cobblebank Transport, postal Varcon Group – Caroline Springs local expenditure. and warehousing: For more than 56 years, Abey Varcon Group is a construction firm Australia has been brought quality $397 million / 5.7% CEVA Logistics, Truganina with a head office in Caroline Springs. tapware and bathroom designs and • It has over the years successfully CEVA Logistics is the world’s technology to Australia. With the carved out three distinctive niches fourth-largest logistics company head office and warehouse located Education and training: delivering premium quality building with over 42,000 supply chain in Cobblebank, Abey has become a projects to discerning customers. professionals employed world-wide. feature of the City of Melton business $388 million / 5.6% These include high-end luxury homes, When looking to expand and community, having won awards for economical community assets and consolidate its Melbourne operations, business excellence and employing a • factories, and functional commercial/ CEVA invested $80 million to build strong cohort of skilled local workers. residential high-density complexes. one of the biggest single-span Retail: With major multi-storey projects sheds in the southern hemisphere, $379 million / 5.4% Health care and social assistance being delivered around the Caroline half-kilometre-long storage and Springs central business district, distribution facility eight times the • Varcon Group is pushing the envelope size of the Melbourne Cricket The health and welfare of a growing community provides plentiful beyond what was once thought Ground. This Truganina based facility opportunities for businesses and Wholesale: 5. Business mix possible in Melbourne’s west. is the largest of CEVA’s eight major organisations that service the sector. $326 million / 4.7% sites along Australia’s east coast. Health care and social assistance Retail is the ninth largest sector overall, • with $307 million or 4.45 per cent Education and training Tapping into the population boom, of total output. It is also fourth in Health care and retail is the second largest sector With population growth comes employment and fifth in value adding. social assistance: for employment in the City of the need for education and training $307 million / 4.45% Melton, making up 5.7 per cent – to service the growing community. Melton Health and Community or $379 million – of the total gross This sector accounts for $388 million Services Facility Any business which sets up in the City of Melton can • revenue for the municipality. With a large percentage of the population or 5.6 per cent of total output. The sector is the fourth-largest The $21 million Melton Health and be confident in the knowledge they will be keeping in the family-raising stage, consumer employer in the City. Community Services facility on Barries Road, Melton, is due to be spending per capita is high and is outstanding company. Packed with local supply helping to attract new investment UNESCO Certification opened in 2018. The facility will be home to Djerriwarrh Health Services into retail. chains, businesses are able to grow with confidence, Melton City Council was awarded status as a member of UNESCO’s and other important health services providers. It will help to anchor the QIC Group, Woodgrove Shopping and build strong working relationships with suppliers, Centre, Melton Global Network of Learning Cities Melton Health Precinct in a prime (GNLC) in 2015. The municipality is location, adjacent to the Woodgrove which is often the key to sustainable success. With over 160 specialty stores internationally recognised as a Shopping Centre. including fashion, homewares, leading city in lifelong learning and fresh produce, dining and cinemas, the only City in Australia to be The City has a robust and thriving economy, however, Woodgrove Shopping Centre is the awarded membership to the six industry sectors in particular outpace the rest, focus of retail in the City of Melton. Since its $150 million expansion in UNESCO GNLC. and are the backbone of stellar economic growth late 2013, and increased public transport links, Woodgrove Shopping across the City. Centre has become a hub for a range of health, community, and recreational activity. Woodgrove Shopping Centre 28 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 29
NewCold searched long and hard to Westkon expanded its precast concrete Westcare Medical Centre sees Melton Woodlea’s joint venture partners EMKC joined the MarksX Group to Russo Estate founded its roots in find the perfect base for our first sites manufacturing operations and relocated as an important and exciting area for Victoria Investments & Properties, create The Agar Estate, Truganina, as a Diggers Rest in August 1994 with grand in Australia, and Truganina filled all its head office to Cobblebank in two stages health services development. We benefit and Mirvac, have chosen to invest in world-class industrial hub focusing on plans at its vineyard. We officially of our criteria. We wanted a base close in 2006 and 2014. The key focus of the from being located in the health precinct the City of Melton due to the area’s key medium to large format, high-quality opened our cellar door and restaurant to our key customers, which could help company was growth, and we needed on Barries Rd, which also includes Melton infrastructure fundamentals such as and innovative industrial occupiers. in August 2016. them reduce food miles, as well as room to expand. We also knew that Health and Youth Services. Melton City good road and rail connections, the having great access to highways and with the City of Melton’s fast-growing Council has been integral to fostering progressive and collaborative Melton The City of Melton is an ambitious We are very optimistic about our perfect for exporting out of the harbour. population, it would help us when looking collaboration between our services. Council, and the incredibly vibrant and and proactive municipality. From the future here. Diggers Rest and the Having chosen the site, the local support for skilled labour and engineers. The diverse community that creates a home economic development to the planning surrounding suburbs are increasing we received through the planning and good road infrastructure and freeways The population growth has surpassed for Woodlea residents. The City of Melton and engineering teams, EMKC have in population; we’re only a 25-minute building process, and the great people gives us access to supply easily to the the rate at which medical facilities are is a great place to do business as it is a key found Melton City Council to support drive from Melbourne’s CBD, and we have employed, just re-enforced our Melbourne CBD and beyond.” being established locally. Our passion is growth area of Melbourne and both state and encourage investment at all levels. 20 minutes from the airport. It is the view that this was the ideal location.” training the next generation of GPs and and local governments are investing into By adopting a flexible and commercially perfect place to escape and unwind Lorenzo Cremasco, Commercial Director to attract them to work in this area. the area to help support and maintain focussed approach to development, while enjoying picturesque views of Jon Miles, UK Country Manager This area of rapid growth provides an the levels of growth, and help enhance Melton City Council have facilitated our beautiful vineyard, alongside our ideal training environment, and allows liveability for local residents.” exceptional levels of economic growth three-tier waterfall and overlooking us to attract the brightest young GPs and creation of new opportunities the perfect setting for any function.” to Melton.” Matthew Dean, Project Director within their municipality.” Joe Russo, Owner & Director Dr Alastair Stark, partner Edward McKenna, Director EMKC 30 MELTON CITY COUNCIL | YOUR INVESTMENT SOLUTION 31
We can connect you with our local business Melton City Council network, provide means business professional development opportunities, and keep Here at Melton City Council, we We focus on streamlining and adding are always available to help in your certainty to the planning application decision to grow and expand your process, and are leaders in delivering business. We employ a dedicated team of business development fast and efficient planning applications in Melbourne’s west. you up-to-date on our impressive calendar specialists who share your passion for entrepreneurial success, and have In fact, our innovative approach to all the facts, figures and data you handling major planning applications need to help you with your decision making process. means its takes Council an average of just 63 days to consider an application. of business events. In contrast, the average turnaround We are ready to broker the time for similar growth area councils relationships that will help fast-track is 106 days. your success, and have a proven record in assisting new and emerging We are ready to help you on your businesses establish in our City. business journey. 32
Melton Civic Centre 232 High Street, Melton +61 3 9747 7200 melton.vic.gov.au Economic Development unit +61 3 9747 7200 melton.vic.gov.au/venturemelton /venturemelton @venturemelton venturemelton@melton.vic.gov.au
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