Reaching the edge of space The NZ mattress problem - WasteMINZ

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Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space
The NZ mattress problem
Reaching the edge of space The NZ mattress problem - WasteMINZ
What to expect today
Introduce 3R

Overview of Rebound

Why is landfill diversion a key driver?
Parul Sood, Waste Planning Manager, Auckland Council
A Rebound Partner

Soft Landing Australia
Bill Dibley, National Operations Manager.
Most companies operate in AUS & NZ; we have similar H&S
Legislation, we have similar social agendas

The Role of Social Enterprise
Sei Brown, CRN. What's it really like to pick up and handle
mattresses; where do the opportunities for Social Enterprise
exist

Opportunities Workshop
Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space The NZ mattress problem - WasteMINZ
We partner across the hierarchy or a single point of entry
Reaching the edge of space The NZ mattress problem - WasteMINZ
Introducing Rebound
A stewardship scheme for mattresses and
  bases at end of useful life
Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space The NZ mattress problem - WasteMINZ
Reaching the edge of space The NZ mattress problem - WasteMINZ
How it will work
Funded through manufacturer/retailer membership.
$6 per unit (a mattress is a unit)
      $3 from manufacturer or importer 90% on board
      $3 from retailer
User Pays for urgent collection - $40 - $70 depending upon
region

Mattress user can deliver mattresses directly to collection site
or book a user pays pick up.

Collection sites store mattresses until Transporter collects.
Transporters deliver mattresses to processors.
Processors break mattresses into components.
a work stream for social enterprise/community recyclers
(collection sites paid ~$2/mattress, processors paid
~$10/mattress)

Transporter picks up components and delivers to customers.
Project Work Plan 15/16
•   Milestone 1 – Establish Project Team 

•   Milestone 2 – Investigate overseas experience, what
    lessons can we learn?                        
•   Milestone 3 – Recycling trial (who can dismantle, what materials do we get,
    time and costs, NZ end use markets for materials, logistics, challenges)   
•   Milestone 4 – Identify stewardship design options for 
    NZ and industry preferred approach (programme governance, how to
    fund? where will the money be collected? how much? regulatory support? logistics and operations)

•   Milestone 5 – Develop business plan for ongoing                                          
    scheme (funding, governance, communication and marketing, operations, draft agreements)

 Launch mid 2017 – date TBA.                                 Launch first in
    Auckland and Christchurch then roll out to other centres

 Mixed stewardship model – free drop off or pay for
    collection
Why is Landfill Diversion key?
 Introducing Parul Sood, Waste Planning
 Manager, Auckland Council
Auckland Council
Landfill Diversion – Waste Services & Producer
Responsibility

Parul Sood –Waste Planning Manager

18 October 2016
Auckland's Waste Strategy
  AUCKLAND’S
     WASTE
MANAGEMENT AND    Goal of Zero Waste
  MINIMISATION
      PLAN         by 2040
                  Key action to
                   advocate for product
                   stewardship
                  Changes to services
                   to enable resource
                   recovery
Wasted resources
The opportunity
Council strongly supports:

        Extended Producer Responsibility
        To ensure proper recycling and recovery of resources
        and to avoid externalities caused due to illegal dumping.

        Reuse, recovery and innovation
        Auckland Council’s Waste Minimisation and Innovation
        Fund provides start-up capital for reuse and material
        recovery projects.

18 October 2016
Inorganic Collections & Mattresses

 The inorganic collection provides an important
 pathway for recovery of resources for reuse, but does
 not relieve industry of their responsibility to
 contribute to end of life management of products
 like mattresses.
Illegal Dumping – Costs to Council

             Investigation relies on time-consuming door-knocking and speaking to
             residents in an attempt to find the offender or a witness.

18 October 2016
Illegal dumping actually costs the community
      Every dumped mattress
      costs Council between
      $30-$55 depending on;

      • The time it takes an
        officer to investigate;
      • Whether the
        mattresses is wet or dry
        which influences the
        tonnage rate charged
        for disposal;
      • The complexity of the
        case and whether
        enforcement action is      This is ratepayer funds that could be better spent
        required.                  on more positive programs for the community.

18 October 2016
Why support Rebound?
    There is a missed opportunity with the amount of
    mattresses being sent to landfill.

    Council wants to support projects that turn wastes
    into resources, provide employment opportunities,
    significantly reduce waste to landfill and demonstrate
    they are financially self-sustaining.

    The Rebound program hits these criteria well,
    provided that it can close the loop on upfront fees
    that cover the cost of recycling.

18 October 2016
New Zealand Bedding Industry
                MANUFACTURERS                                                                                              IMPORTS
                                                              Small
                                                           manufacturers

                                                                   RETAILERS

                                               CONSUMERS / COMMERCIAL
                    4.471 million in NZ + 140,381 daily visitor beds plus education, health care, defence force, prisons

                                                       2ND HAND MARKET

Transfer Stations, Resource Recovery Network, In-Organic Collections, Waste Removal contractors, Illegal Dumping

                                                         Landfill     Council & Privately Owned
Introducing Soft Landing Australia
Bill Dibley, National Operations Manager
25 years experience
                  social enterprise | waste management

RRA work with councils, industry and community to operate and scale social
enterprises that sustainably manage waste and generate local training and
employment opportunities for people experiencing disadvantage.
Awards

2011 Australasian Local Government Innovation
in Waste Award

2011 Waste Transfer Station (small to medium)
excellent design and operation

2012 Top 10 not-for-profits in Australia creating
jobs for people experiencing disadvantage

2012 Top 3 Community Recycling Enterprises
(CREs) in Australia

2012 National Innovation Grant, Westpac
Foundation

2013 Social Enterprise of the Year (medium to
large) – Inaugural Social Enterprise Awards

2016 Innovation in Waste, Problem Waste Mobile
Community Recycling Service, Australasian
Waste and Recycling Expo
Why are old mattresses a problem?
End of life mattresses are a significant
and growing problem in Australia

~1.6 million are disposed/yr to
landfill taking up ~1.2 million m3
Each mattress contains:
    –   15.5kg of steel
    –   3kg of foam
    –   2kg of textile
    –   2kg of timber
    –   0.7kg husk
    –   7kg quilting
Loss of valuable resources
Why do anything about it?
In NSW, mattresses have been listed
by the NSW EPA as a priority waste
material of concern
Growing problem of illegal dumping by
the community
Difficult to handle and transport for
recycling
Lack of visible action on behalf of the
mattress industry
Potential for forced regulation under
the Commonwealth’s Product
Stewardship Act 2011 if no action
Our Social Agenda
Aboriginal people represent 3%
of population and 26% of
prison system

40 top disadvantaged
postcodes in Australia include
our two head office regions.

Entrenched disadvantage: long
term unemployed, mental
health, incarceration.

For every $1 spent on Soft
Landing, $3.75 of value is
created
Every $1 spent creates $3.75 of value
Our staff
Vision
Soft Landing drive the Australian
Mattress Product Stewardship
Scheme

Maximise Environmental and Social
Impact – Nationally

Become a brand and network that all
stakeholders and consumers want to
align with.
Overview of Product Stewardship best
practice & proposed guidelines

    “Product stewardship is an approach to
 managing the impacts of different products
  and materials. It acknowledges that those
   involved in producing, selling, using and
      disposing of products have a shared
 responsibility to ensure that those products
    or materials are managed in a way that
     reduces their impact, throughout their
lifecycle, on the environment and on human
               health and safety”
Scheme types and examples
Voluntary schemes
FluoroCycle – recycling of mercury containing lamps

TyreCycle – recycling of 48 million end of life
passenger tyres/yr

Co-regulatory schemes
Australian Packaging Covenant – tackling consumer
packaging

National TV and Computer Recycling Scheme
Benefits of a Product
Stewardship Scheme
Better management of end of life mattresses

Increased consumer awareness of the impacts of end of life mattress
disposal

Enhanced credibility from demonstrated leadership shown by mattress
manufacturers and retailers through the adoption of environmental and
social responsibility strategies

Avoiding potential forced regulation under the Product Stewardship Act
2011.
Objectives of the Mattress
Product Stewardship Scheme

             Improve
           community        Increase the
           economic,         diversion of
           health and        waste from
         social wellbeing       landfill

             Create
                            Increase the
           meaningful
                             recovery of
         employment and
                               valuable
            training
                              resources
          opportunities
Why is a membership fee needed?
Modest membership fees for the Scheme are needed for:

• Administration and management of the Scheme
• Ensuring good governance which meets Commonwealth Government
  requirements
• Supporting members on brand use
• Engaging an Independent Scheme Auditor to verify Scheme
  outcomes
• Scheme performance auditing and reporting to members
• Assisting in funding the national collection and processing
  infrastructure rollout
• Fee structure informed by detailed business plan prepared by APC
Proposed Scheme Structure
Scheme design and accreditation

                             Option for accreditation
                             • After 12 months of successful
                               operation, a decision can be made as
                               to whether to apply for Australian
                               Government accreditation
 Voluntary scheme            • Accreditation of a voluntary product
 • Voluntary scheme rather     stewardship arrangement recognises
                               excellence in product stewardship.
   than mandatory or co-
   regulated                 • Attaining accreditation communicates
                               to the public that the arrangement has
                               been independently assessed as
                               credible by the Australian Government.

                             • Accredited arrangements are able to
                               use the Product Stewardship logo
Outcomes of the Scheme
                   Increase in
                  recovery of
                    recyclable
                  components

   Increased
                                    Reduction in
  sustainable
                                    mattresses
 employment
                                   sent to landfill
 opportunities

                    Increased
                 material supply
                  to secondary
                     markets
Scheme recycling targets
2016/17 to 2020/21
National
                                          135k recycled   National roll   Manufacturer
  social
             NSW, WA and   Expansion to      in 2015,        out of         Retailer
enterprise
                ACT        VIC and QLD     target 520k    stewardship        Local
   85+                                       by 2020        scheme        Government
employees
Current industry
stakeholders
Key Lessons
•   Overnight success takes 5-10 years
•   Strong buy-in from manufacturers is key
•   Hard to get retailers on board without
    mandating program through co-regulation
•   Keep it simple, you don’t need all the
    answers before you start the journey, nor
    will you ever have all the answers
•   Logistics and mattress movements are where
    the greatest cost variables are

•   Processing is the easy part of the puzzle, it
    can be costed to within the dollar

•   Need to have retail, councils and tips collect
    used mattresses to ensure national coverage
    as you just can not get to every house
    without costing yourself out of the market
softlanding.com.au
The Role of Social Enterprise and CRN
  experience with mattress collection &
  diversion
Introducing Sei Brown, CRN, Auckland
Social
      Enterprises &
       Mattresses
Sei Brown, The Community Recycling Network Aotearoa
Towards zero waste + Social
Benefit
CRN supports mattress product stewardship and 3R’s industry recycling scheme,
because:

  Reduction of useful materials going to landfill

  The potential for the creation of social and economic benefits to communities involved
    in the scheme
Reuse
Sits higher up the waste hierarchy (a key driver for community recyclers)

Many community groups have use for second-hand mattresses - for gifting OR resale

Reuse is a profitable business stream for many CRN members

Provides access to affordable goods to our communities
Recycling/Dismantling
We have the capacity/desire to do the work

BUT...it needs to be properly funded
An established network of Drop-Off
points
CRN works with over 100 community groups across NZ

There is huge potential to use this network in the collection, redistribution and/or
recycling

The network is tried & tested (e-waste recycling)
Opportunities Workshop
Background & Challenges
Partnerships and
                                             Collaboration                   Waste
                                                                             MINZ
Consumers
                           Business                            SBN

                                                                                       SBC
                                                                     NZBPT
              Government

Recyclers &                                                            Social
Processors                                                           Enterprise
                               Community
                                Recycling
                                Network
                                                                                   Dept. of
              Council                                          Charities          Corrections
              WMOs
Why should you be involved?
 Different drivers for different partners

                                            Pull                            Cost
  Compliance                                           Competitive         savings
                                                        advantage
                      Push
                                                                      Protecting
    Regulation                                                        your brand

                 Consumer
                  demand                      Environmental          “Nice to do”
Supply chain                                     benefit
  demand                                                        Corporate
                                            Economic          responsibility
             Industry
                                             benefit
             demand
Goodwill Palmerston North – Lyal Brenton

                                Salvation Army – June Lang – shop used as dumping ground
Health & Safety – the practical aspects
               • Lifting heavy and awkward mattresses and bases
We don’t       • Organic contamination eg bed bugs, human fluids…
have all the   • Traffic management (Joe Bloggs drives a trailer once a
                 year)…
answers        • Site access at user pays collection eg narrow driveway,
                 dogs……
               • Potential of injury through dismantling (cuts, awkward body
                 position, dust)

               Engagement with multiple groups
               • Participation where there is a no regulation
               • Non-Council owned landfills
               • Consumers who might have held onto mattresses for many
                 many years – the wellbeing message
               • Trademe!!!
               • Should there be a social element (usable mattresses)

               Resource Recovery – a source of inspiration & employment
               • Timber, Steel, Foam (Dunlop Flooring) and synthetic padding,
                 Coconut Fibre, Textiles – Cotton & Synthetic
               • How do we engage groups that might wish to utilise these
                 products
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