Rate Card 2021 Masterchef (Kommer) - Nordic entertainment group
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Rate Card 2021
Masterchef (Kommer)
tv
target groups seasonal differentiation
Target group TRP price Weeks 1 2 3-4 5-8 9 10 11 12-17 18-21 22 23-24 25 26 27
Adults 25-59 12.891 Adults 80 97 105 108 109 114 118 135 144 148 155 120 109 100
Adults 30-50 15.212 Men/women 80 97 103 105 106 111 111 129 137 141 148 113 104 97
Adults 30-60 15.972 Weeks 28 29-30 31-32 33 34 35 36-40 41-43 44-48 49 50 51 52
Men 25-59 14.328 Adults 80 76 83 116 146 152 157 158 156 148 145 96 86
Men 30-50 15.059 Men/women 80 76 83 116 143 148 150 151 148 140 138 96 86
Men 30-60 15.965
Women 25-59 13.170 spot length index – tv
Women 30-50 13.691 Spot length 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”
Women 30-60 14.511 Index 45 58 69 80 91 100 113 124 135 146 157 168
All other spot lengths as per individual agreement.
timely booking
Month Weeks No. of weeks Booking deadline Month Weeks No. of weeks Booking deadline
January 1-4 4 December 15 July 26-30 5 June 8
February 5-8 4 January 12 August 31-34 4 June 29
March 9-12 4 February 9 September 35-39 5 August 10
April 13-17 5 March 9 October 40-43 4 September 14
May 18-21 4 April 13 November 44-47 4 October 12
June 22-25 4 May 11 December 48-52 5 November 9
surcharge for primetime
Primetime share 50% 55% 60% 65% 70%
Surcharge 5% 8% 12% 17% 23%
rate card 2021 page 2
digital Product CPM
Premium
All
P15-30
P21-50 252
P30+
Women
Men
Viafree 285
Streaming 305
Viaplay Live Sport 387
NENT Sport Network 230
Rate prices at 20 seconds
Other products CPM
Bumper Ads - 6 seconds 172
Pause banners 198
Spot length Spot length index
5 seconds 55
10 seconds 70
15 seconds 85
20 seconds 100
25 seconds 120
30 seconds 140
More than 30 seconds Individual negotation
Termscard
rate 2021 page
& Conditions 20213 page 3
Annual Agreements • If the PUT drops by 3% or more the campaign price will be Split spot
Annual agreements are a binding agreement between an Advertiser regulated by +3%. A split spot consists of at least two advertising spots from the same
and Nordic Entertainment Group UK Ltd. (“NENT”) concerning the • If the PUT increases by 3% or more the campaign price will be Advertiser, which is to be run in a specific order and/or during the
purchase of advertising space in the current year. By concluding an regulated by -3%. same break. The extra handling means that the price of a split spot
Annual Agreement one can, as an Advertiser, gain several advantages: receives a surcharge of 5%.
The development is calculated as a 4-week rolling average. The
• Guaranteed TRP prices. period shall be determined based on the end date of the new Short- and small campaigns
• Discount on the total volume, including TRP campaigns, sponsoring campaign and is defined as the three previous weeks, as well as the Campaigns running under 4 days and/or less than 40 TRP, will be
and digital. last week of the campaign. added a surcharge of 5%.
• Discount on specific program positions (premiums).
• The opportunity to purchase power breaks. Example: Campaign runs
• Full retro activity on the agreed volume. A campaign ends in week 19, the four weeks will therefore be week Not all Advertisers aim for a balanced TRP distribution across the
• The opportunity to agree upon new purchase target groups based 16-19. program schedule. If you, for example, prefer a specific portion of
on behavior (e.g. people who wear spectacles). your TRPs located during prime time, this may incur surcharges, cf. the
Specific program positions (premiums) table “Appendix for prime time”. Prime time is defined as the period
Annual Agreements shall be concluded no later than 23 February Specific program positions entail that you can buy positions during between 17h00–23h30. You can also deselect certain days in a
2021 at 17h00. Upon entering into the Annual Agreement, the highly engaging programs, such as Masterchef and Robinson, sports campaign, incurring surcharges.
Advertiser receives full retro activity on the agreed volume. packages excluded. Contact NENT for further information.
Introduction discount
Furthermore we offer a discount to advertisers, who is part of a Sports packages When introducing new products, an additional discount can be
company, that has an Annual Agreement with NENT. The following formats on TV3+ are exclusively offered via Sports granted. The introduction discount is granted exclusively on the first
Any other company acquisitions done throughout the year, is not packages: Danish Superliga, Premier League, Champions League and campaign and requires one total order. The condition is that the
covered by the Annual Agreement, and can therefore not be Formula 1. Contact NENT for further information. product has not been marketed on channels over the past 36 months.
offered a discount. Only NENT will evaluate whether the introduction discount can be
Power breaks offered.
Budget share guarantee A power break during, for example, football programs is run after
Advertisers who guarantee NENT a budget share of minimum 50% in the players have come onto the pitch, but also immediately before Digital
the Annual Agreement are offered extraordinary benefits: the kick-off or the beginning of the second half. By featuring in this Digital is defined as ads before and after TV programs and shorter
exclusive break an Advertiser can obtain extra attention. video clips which run on digital platforms such as: Smart TV, Apple TV,
• Budget share discounts. Chromecast, desktop, mobile applications and tablets.
• Further discount on premiums. The TRP package NENT Digital is distributed on our own platforms and via cooperation
NENT offers campaigns directed at different target groups, where partners in our digital video network.
For information about additional definitions and conditions please each target group has its fixed base price. When you purchase
contact NENT. advertising time, NENT takes care of planning the campaign in the Creative solutions
form of a TRP package, so that the placement reaches the selected NENT offers you, as Advertiser, a wide range of options to integrate
PUT-regulations target group: All of this at a fixed and agreed-upon price. your brands on our platforms. Contact NENT for further information.
All RBS campaigns are covered by a campaign regulation, which is
dependent on developments in the commercial PUT*. If the supply in A TRP package is a very safe and effective media purchase. As an Competitions
the market changes, the price of the campaign is changed in Advertiser you are assured that the desired number of TRP for the In conjunction with competitions held on the TV channels, as well as
proportion to the development of PUT, to a maximum of +/- 3%. purchased target group will be achieved and you only pay for these the corresponding platforms/sites, the Advertiser must register with
TRP. the appropriate authority and pay any fee associated with the
Example: competition. It is the provider of the competition, who is responsible
• If the PUT drops by 2% the campaign price will be regulated by Spot packages for the entering into of a data processor agreement.
+2%. Advertisers can buy spot packages in special programs, such as food-
• If the PUT increases by 2% the campaign price will be regulated by programs, sports, or other programs with a distinct profile. In this way,
-2%. the opportunity to reach the exact target group desired is gained.
rate card 2021 page 4 *) PUT is defined as the number of viewed minutes in the commercial TV universe (P21-50) within the given period.
Campaigns Example: Security of delivery and de-booking
A campaign is a total order of advertising space, with a start and Campaign period of 3 weeks, total budget of DKK 300,000. Budget In addition to the guarantee of a fixed TRP price, NENT offers
end date, in which the Advertiser’s product or business is advertised. If week 1 of DKK 100,000 is asked to be moved. Fee: DKK 30,000. If the compensation in the form of a new and free campaign of the same
there is a break of more than 21 calendar days during a campaign, whole campaign is to be moved a fee of DKK 90,000 becomes value if the under delivery exceeds 35% on campaign level. However,
the same shall be regarded as a new campaign. Campaigns are run payable. the condition is that the campaign will be minimum 100 TRP and run
as ”Run by Station” (RBS). for at least 14 days.
Conditions relating to cancellation / downgrading of campaigns
This signifies that NENT decides the advertising spots’ placements over Cancellations can be carried out free of charge up to six full NENT reserves the right to de-book part of a campaign, if the
the campaign period. Advertisers are not allowed to pool or calendar weeks prior to campaign start. Should NENT receive the demand exceeds the supply at the point of timely booking. Deadline
purchase advertising spots together. cancellation of a campaign between three and six full calendar for de-booking is the subsequent Wednesday 17h00 at the latest and
weeks prior to the week in which the campaign should have aired, a will only be applicable if NENT announce “sold-out / out of inventory”
Booking fee of 10% of the total agreed price for the campaign shall be paid. for the booking weeks in question.
Booking of advertising space must be made in writing to NENT, by Should NENT receive the cancellation of a campaign later than three
submitting the order by e-mail. The order MUST include the following: full calendar weeks prior to on-air date, the full price for the Complaints
The name of the Advertiser, product, spot length, spot title, spot code, cancelled campaign shall be paid. The contracting entities’ notice of Complaints shall be made in writing no later than five working days
period, budget, target group and any specific broadcasting reducing the budget for a campaign will be treated as a after having received the campaign follow-up. However, complaints
requirements. Booking of advertising space is honored with a 5% cancellation. regarding a TV commercial which is scheduled for re-broadcast
discount if it is received by NENT no later than midday on the date before the expiry of the five-day period, must be done immediately.
for timely booking, cf. the booking overview. If a booking is received Example campaign budget of DKK 300,000:
after the deadline for timely booking, a surcharge of 10% is applied. • New budget of DKK 200,000 communicated six whole Advertising material
calendar weeks before the campaign start. Fee: DKK 0. The Advertiser shall, at their own expense and risk, deliver advertising
Changing of bookings • New budget of DKK 200,000 communicated between three material satisfying NENT’s technical specifications for material. See
Bookings can be changed free of charge when concerning spot and six full calendar weeks before the campaign start. Fee: the subparagraph ‘Material delivery’. If reference is made to the TV
length, target groups, rotation and restrictions, if written notice is DKK 10,000. station’s website in the commercial, the Advertiser are responsible
submitted to NENT no later than two calendar weeks prior to • New budget of DKK 200,000 communicated between 20 and for referencing correctly. The advertising material should be sent to
campaign start. Should NENT receive written notice of booking 0 days before the campaign start. Fee: DKK 100,000. A NENT Broadcasting Centre via Adstream, Adtoox or Peach within
changes at the latest a week before the campaign start, the campaign cannot be cancelled if it is moved. five whole business days prior to campaign start. If this deadline is
Advertiser shall pay a fee of DKK 3,000. Should NENT receive the not met, then NENT are not able to guarantee that the viewing will
above-mentioned notice later than one week before the campaign Campaign delivery be in accordance with the booking. Late receipt of the advertising
start, the Advertiser shall pay a fee of DKK 6,000. Increasing the Any under-deliveries will be delivered on later campaigns, as agreed material will equate to moving of the campaign start to be required.
budget of a campaign after the date for timely booking is possible, by the Advertiser. Any receivables that the Advertiser has due will At the same time, a fee will be charged according to the following
however, it being understood that there is no booking discount for the permanently be lost if not utilized for purchase of advertising space guidelines: If the advertising material is submitted in good time, but
portion of the campaign that is not booked according to timely before June 30, 2022. When using several spot versions or spot with the wrong spot length, then a fee must be paid for changing
booking, and surcharge of 10% will be applied. lengths, the under-deliveries of one spot version will be set off in the booking, cf. the subparagraph regarding this. The advertising
relation to the over-deliveries of a second spot version. Viewings material will be destroyed by NENT 90 days after the first viewing,
Moving and cancellation which are seen live or time lapsed within seven days after the day of unless other specific agreements are agreed upon.
Moving, reducing and cancelling must be carried out in writing to viewing, will be included in campaign delivery. Viewings with live-
NENT. The TV commercial broadcast time is non-transferable. feed transmissions, e.g. Formula 1, can be run as split-screen and are
also included in the total campaign delivery. The campaign
Terms regarding the movement of campaigns statement is usually generated eight days after the end of the
It is possible to move campaigns free of charge until seven working campaign. Viewings that are seen on other platforms than TV,
days before the campaign start, if it is an identical campaign (i.e. the measured by means of Gallup’s Virtual Meter, shall also be included
same budget, the same Advertiser product, etc.). If the movement of in the campaign delivery. All TRP calculations are done within the “TV
campaigns is carried out later than 7 working days before campaign household” universe.
start, a fee of 30% is placed on top of the budget moved.
rate card 2021 page 5
TV Correct spot length Incorrect spot length Material delivery
NENT will only accept digital files. Delivery of digital files are to be
5 working days sent to via Adstream (adstream.com), Adtoox (adtoox.com) or Peach
DKK 0 DKK 5,000
prior to 1st viewing (imdcloud.net). All technical specifications are available at
nentgroup.dk.
1-4 working days
DKK 3,000 DKK 7,500
prior to 1st viewing Rejection
NENT is entitled to reject advertising material, if this has not been
Later
DKK 7,500 DKK 15,000 received in time, does not fulfill the technical specifications or does
submission
not comply with applicable legislation. NENT is not responsible for the
Digital losses suffered as a result of rejection.
3 working days Payment
DKK 0 DKK 0
prior to 1st viewing Payment of the invoiced amount must be received by NENT no later
than the last business day of the calendar month following the
1-2 working days campaign’s viewing month. Direct customers will be invoiced in
DKK 3,000 DKK 3,000
prior to 1st viewing advance of the campaign start. The Advertiser shall provide
continuous and comprehensive security for every order. The provision
Later
DKK 7,500 DKK 7,500 of security may be done in accordance with Creativity and
submission
Communication’s security structure or directly to NENT. For late
payments, a default interest of 2% is added of the invoiced amount as
Spot codes of the month commenced. However, Advertiser who are members of
It is the responsibility of the Advertiser to communicate the correct Creativity and Communication are only attributed 1% on arrears.
spot codes, spot lengths and campaign period and other relevant
information to NENT Planning. NENT must have the information by Compensation
email, no later than five whole business days prior to the first agreed- For Advertisers that provide security for their payment in the form of
upon viewing. If not, then NENT has the right to postpone the participation in Creativity and Communication’s security structure,
campaign start date and pre-deliver the campaign proportionate to NENT offers a compensation of 1.0%. Aid may, furthermore, be
the number of days it was postponed as a result of the lack of provided in cases where the Advertiser meet the conditions for
information. At the same time, a fee will be charged cf. to the fee for qualifying. Contact NENT to learn more of the conditions for acquiring
late delivery. compensation. The right to compensation is forfeited, upon any
breach of the payment terms. For Advertiser, who only buy digital
In conjunction with the new Viewer Survey in Denmark, all commercial products and provide security for their payment in the form of
spots and sponsorships will in the future be awarded a Spot ID. The participation in Creativity and Communication’s security structure,
Spot ID is a unique number that follows each spot, regardless of which NENT offers a compensation on digital products totaling 7%. Upon
TV station or platform it appears on. It is the responsibility of the breach of the payment terms the right to compensation is forfeited.
contracting entity that the Spot ID is specified in connection with the
spot being uploaded and that a Spot ID may only be used on one NENT’s General Terms and Conditions for Purchase
specific spot. NENT reserves the right to reject the spot where the of Advertising Space
Spot ID is not communicated. It is possible to obtain a series of Spot In addition to the above, NENT’s General Terms and Conditions for
ID’s from Kantar Gallup, who is facilitating the Viewer Survey in Purchase of Advertising Space shall apply on all agreements
Denmark. Additional contact and Spot ID information is available at between NENT and an Advertiser.
KantarGallup.dk/SpotID.
rate card 2021 page 6
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