Queensland to host 2020 AFL Grand Final - 4 September 2020
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View past editions of Eye on Q
4 September 2020
Queensland to host 2020 AFL
Grand Final
Brisbane's famous Gabba will play host to the first-ever AFL Grand Final to be held
outside Victoria on 24 October 2020.
Up to 30,000 fans will be allowed into the stadium under COVID-safe plans that have
allowed the season to progress safely this year in Queensland.
The event will provide an economic boost for Queensland, highlight the state's tourism
offerings, encourage travel to the state and inspire viewers who can't make it in person
to start dreaming about their next holiday when restrictions ease.
The news reinforces Queensland's reputation as Australia's sporting events hub despite
the challenges of COVID-19.
READ MORE
Regional Queensland flights fast-tracked Queensland tourism is set to receive a welcome boost with the doubling of Gold Coast Airport's flight schedule thanks to Jetstar's Cairns to Gold Coast service which resumed on Monday, while Jetstar's Adelaide to Sunshine Coast service also recommenced the same day. The Cairns to Gold Coast service resumed Tuesday with increased capacity - almost doubling the capacity of the airport from 11 services per week to 19, and is expected to pump about $7.1 million into the economy. The Adelaide to Sunshine Coast service will deliver 360 inbound seats a week via Sunshine Coast Airport next month and 540 a week after that, pumping an extra $4.7 million into the local economy.
Queensland Creators Program continues
Tourism and Events Queensland will continue its successful Queensland Creators
program into 2021, engaging 12 talented content creators from across the state to
inspire more people to travel to Queensland through the creation of inspiring and
authentic content.
Each creator shares a common passion for Queensland and for promoting and driving
advocacy of the range of experiences the state has to offer. The creators range from
marine biologists to adventure athletes, with each specialising in different types of
content creation, including photography, videography and blogging.
Content generated by the Queensland Creators will be used to support TEQ’s marketing
activity across many different channels, including social media, out of home, digital,
print and TV.
In 2020, content generated by Queensland Creators captured the state's 13 tourism
destinations and was used in:
20 consumer emails to more than 570,000 people.
175 social posts to over 2.6 million people.
320 Queensland and regional tourism website pages.
More than 100 Queensland and regional destination campaign creatives.
25 YouTube videos.
FIND OUT MORE
Last chance to register for DestinationQ
Registrations are still open for the DestinationQ 2020 Forum, taking place virtually
today, Friday 4 September, from 3:00pm - 4:30pm.
More than 1,100 tourism and industry representatives have registered for the event
which is presented in partnership by the Department of State Development, Tourism
and Innovation, the Queensland Tourism Industry Council and Tourism and Events
Queensland.
Queensland tourism and events operators are encouraged to attend. You can view a full
program and list of presenters via the DestinationQ website and ask questions via the
DestinationQ app, available from the App store or Google Play.
Join to hear presentations from:
University of Melbourne Professor of Epidemiology Tony Blakely on COVID-19:
Epidemiological update, likely scenarios in next year, and implications for
tourism and borders.
CEDA – the Committee for Economic Development of Australia, Chief
Economist, Mr Jarrod Ball on Economic implications for Queensland tourism.
A panel discussion with tourism businesses that have successfully adapted to the
COVID context is also incorporated into the program, including Entrada Travel Group,
City Winery Brisbane, Blues On Broadbeach, Cassidy Hospitality Group and Jarramali
Rock Art Tours.
REGISTER NOW
International marketing update
Qld Tourism Exchange Virtuoso Travel Week
In August, TEQ's Americas team TEQ's Americas team participated in
conducted its first ever virtual Virtuoso Travel Week Online last month,
Queensland Tourism Exchange, designed the largest gathering of the North
to grow partnerships between American luxury travel industry in 2020.
Queensland sellers and key distribution
The virtual event brought together more
partners in North America by showcasing
than 4,000 of North America's leading
Queensland products and discussing
luxury travel advisors and industry from
future opportunities once Australian
around the world.
borders reopen.
TEQ took the opportunity to conduct four
The online trade training event
days of Queensland destination and
successfully brought together 32
experience training with 150 advisors in
Queensland tourism industry members
partnership with Tourism Australia,
and more than 50 North American
which allowed for conversations about
buyers. Feedback was very positive with
future opportunities when it's safe for
Queensland product being able to re-
international travel to resume.
engage with North American partners for
the first time in many months.
COVID-19: Restrictions reminder
With recent changes to COVID-19 restrictions in Queensland, it is crucial that all
tourism businesses and event organisers continue to deliver on the highest standards of
COVID safety in order to keep themselves, their businesses, staff and guests safe, as
well as enable the economy to remain open.
COVID Safe Plans continue to apply, and currently gathering limits of 10 people apply
in private or public places within 15 of Queensland's local government areas, while
gathering limits of 30 people apply in private or public places across the rest of the
state.
ACCESS SAFETY INFO
Business resources
Tourism Australia has developed a
number of valuable new resources to
support the tourism industry during
these challenging times, including:
A Travel Sentiment Tracker
revealing domestic consumer
sentiment insights which will be
updated on a fortnightly basis.
An updated social media guide and
a new guide to social media in
China, both which convey how to
work in these spaces with Tourism
Australia.
Industry opportunities
DestinationQ 2020 Forum
3:00pm - 4:30pm, today, 4 September 2020 - online
Join the Queensland tourism industry’s peak annual forum DestinationQ.
Guest presenters and panellists will offer perspectives on the health, social and
economic impacts of COVID-19 and provide inspiration for the future of tourism,
examining new opportunities and profiling sustainable operating models.
Smart Tourism Marketing System Live Training 1:00pm – 2:00pm, Monday 7 September 2020 - online A free 60-minute hands-on training session to show operators essential practical business tips so they can be as agile, efficient and digital literate as possible in this COVID-19 digital era. Wellness Travel Opportunities in a Changing World Wednesday 9 September 2020 - online The Wellness Tourism Summit is hosting its latest virtual event - Wellness Travel Opportunities in a Changing World with more than 20 global and local wellness travel experts set to share practical tips and the latest consumer research for industry. The event will include learnings from global brands such as Banyon Tree Hotels and Resorts, Accor and Minor International. TEQ's Conversations with Industry - Southern Queensland Country 12:00pm, 17 September 2020 - Oaks Hotel Toowoomba Connect with the latest insights, TEQ's marketing activities and opportunities to get involved. Lunch is included. Business Events Boost Program Applications close Wednesday 30 September 2020 Industry are encouraged to apply for funding through Tourism Australia’s new marketing partnership program to help restart domestic business events. QTIC's COVID-19 – Restarting, transitioning and resilience sessions Up to four complimentary one-on-one online coaching sessions are available for eligible tourism and hospitality businesses, covering re-opening, pivoting product and innovation, domestic trade distribution and domestic marketing. Businesses can choose their coach from the provided list and the program is available until May 2021 or until spaces are filled.
MORE OPPORTUNITIES
Quick snippets
Binna Burra Road reopening – Binna Burra Road reopened on Wednesday,
marking an important recovery milestone for the community and local tourism after
last year’s devastating bushfires. The news comes just a week shy of 12 months since
bushfires devastated the Heritage-listed Binna Burra Lodge, which has started taking
overnight guest bookings again for early September 2020 following significant recovery
and redevelopment work with the support of all three levels of government.
Construction is also complete on O’Reilly’s suite of new ecotourism attractions and the
tourism operator is taking bookings ahead of the September school holidays.
GOMA to present European Masterpieces – Brisbane’s Gallery of Modern Art
will be the exclusive Australian venue for the major exhibition ‘European Masterpieces
from the Metropolitan Museum of Art, New York’ from 12 June to 17 October 2021.
Tourism and events funding for northern Queensland – Far North
Queensland will receive $3 million to help attract major events to the region as part of
an $11.3 million package to boost tourism and assist businesses to make it through
COVID-19. Whitsunday tour boat operators will receive $2 million in fee relief to offset
the cost of private marina berthing fees as part of a $15 million package announced this
week.
We hope you are enjoying the new format of Eye on Q. Feedback is welcomed at industry.news@queensland.com
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