Investor Presentation - March 2019 - The Oneness Movement
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Investor Presentation – March 2019
Executive Summary
OUR MISSION OUR AIM WHAT WE ARE LOOKING FOR
Bring Oneness into Be the leading platform connecting Conscious £300,000 seed funding to help expand our
our everyday lives Wellbeing Practitioners and their Clients market, provide excellent customer
Lead the professionalisation of this industry and experiences and increase platform functionality
be at the forefront of its exceptional growth SEIS / EIS available (UK investors only)
Meaning of Oneness - the fact or state of being unified or whole, though comprised of two or more parts
OV E R £38 B IL L ION MARKET GROWING
AT CAGR OF 17.65%
Grand View Research Inc report published 2017
The Conscious Wellbeing Market
Explore, Engage and Embrace Oneness
Conscious Wellbeing - Our desire to be connected, to be at One
The Conscious Wellbeing
with ourselves, each other and our universe, is a growing trend industry is expected to
not only in the UK, but globally. be worth £152 billion
globally by 2025
Daily, people are actively seeking solutions to address tension,
anxiety, health concerns and feelings of isolation through a range
of wellness disciplines – to create a stronger sense of wellbeing 40% of the global
and connection to oneself, one's environment and the universe. population started using
Conscious Wellbeing
Historically, this industry has been shrouded in mystery, making it services in the last decade
alone - this is over
difficult to navigate and to know who to trust. But its exceptional
2.8 billion people
growth means this is an exciting opportunity to transform its
professionalism.
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 4
Market Statistics: The Need for The Oneness Movement
1 in 4 people Over 50 MPs 3.71 million
in the UK will experience in UK parliament have
a mental health problem tried out weekly people in the US
each year mindfulness sessions participate in Tai Chi
£6.5 billion 92% $707 billion
is the cost of work related of the British population spent on wellness food
stress to the UK economy want complementary products globally in 2016
therapies free on the NHS
76 people 50% 36.7 million
in the UK search for of people in the developed
world use alternative wellness yoga practitioners globally, up
mindfulness on average services for lifestyle-related from 20.4 million 5 years ago
each week on Google diseases
Sources available on request
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 5
The Problem - For Clients
Clients want to engage with conscious wellbeing, but find it difficult to navigate the limited
information available online and find practitioners, which can be frustrating and time-consuming.
I know
I want to grow
there’s more
Difficult to navigate and know who to trust Exciting opportunity
Are they to be the industry
Who can help? reputable? Desire to work with professionals leader, providing
clients with the
They need support with own wellness information they need
I’m time I want to to select practitioners
poor understand and transformation
They want to manage their journey online resources
Clients
I’ve got Why aren’t
questions they online?
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 6
The Problem – For Practitioners
Practitioners, particularly the small players who make up the market majority, need support
with business professionalism in the fast-growing and highly fragmented market.
Self
promotion?
Can clients
How do I find find me? Fast-Growth yet fragmented industry Incredible
clients? opportunity for The
Oneness Movement
Struggle with business administration to grow alongside the
How to Financial
share my management? industry by providing
Want to expand their client base real solutions to the
knowledge?
current problems of
Insight and Desire to focus on serving their clients its Practitioners.
Business Practitioners growth?
management?
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 7
Our Solution for the Conscious Wellbeing Industry
A Conscious Wellbeing Marketplace and Community with tools for business management.
Think of
as the StyleSeat or
Treatwell for the
Conscious Wellbeing
industry!
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 8
Our Product - myTOM myTOM has mobile and website access for Practitioners and Clients to connect. www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 9
Revenue Generation
Multiple channels on and off the myTOM platform through which TOM can generate revenue
Wellbeing Practitioner
ADVERTISING COMMISSION SUBSCRIPTION STANDS / TALKS GUIDANCE
myTOM TOM’s
Platform Services
Advertising Market Place Community Toolbox WELLBEING EVENTS Business Support
PURCHASES FREE ENGAGEMENT
ADVERTISING
Wellbeing User TICKETS
Sponsors
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 10Revenue Generation
Our primary MVP revenue stream is the commission on purchases made through the platform
Purchase Typical Cost TOM % TOM Revenue Additional Revenue Streams
Classes £15 10% £1.50 Examples
Appointments £100 10% £10 TOM Hosted Wellbeing Events:
1 day events £300 8% £24 ▪ Practitioner’s stand: £100 to £500
▪ Tickets: £10 to £30
Multi-day workshops £2000 3% £60
Retreats £5000 3% £150 TOM Business Support:
▪ TOM hosted webinars: £10 to £30
▪ TOM hosted workshops: £100 to £500
Post MVP, we will introduce monthly Subscription fees for practitioners to ▪ TOM affiliate business referrals: 10%
access the Community and Toolbox
TOM Advertising:
Standard Premium Platinum ▪ Packages for myTOM Practitioners: £100 to £500
▪ Sponsors advertising through myTOM
£20 £50 £70
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 11Our Competition
Uniquely positioned to meet the market demands of this fast growing industry
Unlike our competition, we offer all 3 services of Marketplace, Community and a business management Toolbox to the industry on
the verge of massive growth, and we are priced for the budget of the majority of the market – practitioners and small businesses.
Companies Community Marketplace Toolbox Industry Business Types
Content Community Marketing Financial Holistic Individual Small Large
Companies Appointments Events Classes Retreats Products CRM Analytics Beauty Fitness Wellbeing Consciousness
Provider Interaction Campaigns Transactions Health Practitioners businesses businesses
The Oneness Movement
MindBody
Mind Valley
Wellness Living
Mayo Clinic
Conscious Living Events
Gaia
Omnify
Ideapod
Natural Success
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 12Marketing Strategy
Starting with the London market to test the model and effectively utilise marketing spend, before
moving to the national market, region by region.
Digital Marketing Referrals Social Media Partnerships
Drive brand awareness, Incentives to inspire friends, Encourage and drive Build specialist network to
registration, re-targeting family, colleagues to Oneness narrative and support business growth
campaigns participate and share influencer marketing with reciprocal agreements
Platform Users 2019 2020 2021 2022 2023
Events Content Clients 1466 7650 13259 20025 28549
Leverage industry events to Create active, engaged,
engage practitioners and host collaborative community, Practitioners 679 3344 6270 9476 12983
our own TOM events to via blogs and vlogs
engage their Clients
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 13Timeline and Achievements Product, community, marketing and business model established and ready for significant scaling Traction to date – 15 March 2019 2019 Plan ✓ £70k of £300 raised with 3 Angel Investors • Champion the Conscious Wellbeing industry ✓ myTOM marketplace live • Expand our engaged community ✓ myTOM enhancements from User and Practitioner feedback • Exceed myTOM sign up targets in London ✓ Social channels live with over 6000 followers • Expand myTOM Marketplace functionality ✓ Over 100 Practitioners pre-registered for the Platform • Launch myTOM Community and Toolbox features ✓ Over 100 Clients pre-registered for the Platform • Deliver on aggressive marketing strategy ✓ 9000+ UK Practitioner database ready for targeted marketing • Meet revenue and cost targets ✓ Marketing campaigns and incentives underway • Build stable business operations ✓ Business strategy defined ✓ Legal and risk assessment completed ✓ C-Level Team in place www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 14
Financial Plan
TOM has exceptional growth potential with our conscious wellbeing marketplace, myTOM
Net Profit Financial Plan
The Oneness Movement can deliver a profitable business
2019 2020 2021 2022 2023
with funding of £300k (£70k raised to date)
Revenue £56,359 £325,458 £937,137 £1,494,760 £2,141,753
Direct Costs -£4,001 -£31,912 -£67,917 -£106,018 -£153,414 Investor Benefit
• Our ambition is to offer a share-buy back opportunity after
Gross Profit £52,358 £293,546 £869,220 £1,388,742 £1,988,339 year four, depending on company performance at the time
• We will also offer dividend returns once we achieve ongoing
Overheads -£345,991 -£410,480 -£515,800 -£612,600 -£624,600
profitability
Net Profit -£293,850 -£116,934 £353,420 £776,142 £1,363,739
Funding will be used to:
• Develop myTOM platform beyond the MVP functionality
For comparisons with beauty-based Marketplaces: • Deliver on an aggressive marketing strategy
http://fortune.com/2015/07/13/styleseat-series-b/
• Expand our team with Client Success and Marketing resources
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 15Management Team
Diverse and creative specialists with a passion for their delivery and their own journey
Joanna Harris Chris Honore Lucy Nolan Stuart Kerslake
Founder and Chief Executive Officer Chief Information and Technology Officer Chief Product and Marketing Officer Chief Financial Officer
Joanna is the driving strategic and creative Chris has a deep passion for creating beautiful Lucy is a digital technology expert with over 12 Stuart possesses a rare mix of strategic thinking
force behind The Oneness Movement. and functional products. He has been involved in years experience in web development, digital and attention to detail to truly get behind the
implementing technical solutions for companies marketing, and building and monetising numbers. He brings a combination of strategic
Through her own transformation journey, like DeliveryHero, IBM and SimbaSleep. communities. input, and stewardship & financial control to
Joanna discovered her true purpose which Chris has served as CPO for start-ups in London She creates P2P technology solutions, and TOM.
led to imagineering the concept behind TOM. and Berlin and is a member the StartupHealth devises user-focused digital products that enable He has spent his career helping start-ups and
A change specialist in financial services with (NYC) incubator where he helped bring digital clients to hit record online profits, grow revenue smaller businesses grow, often combining
vast experience in large-scale change, products to market. and market share. business coaching or mentoring with financial
strategy, and process and organisation re- control.
Chris spends his spare time teaching coding and Lucy loves using digital technology to educate
design, Joanna applies her business skills
product design through creative workshops and connect people and brings her passion for Stuart is passionate about helping TOM grow, so
creatively to bring The Oneness Movement
aligned to Conscious principles. this to TOM. that TOM can help many small businesses to
to life.
grow.
www.theonenessmovement.com connect@theonenessmovement.com The Oneness Movement Capital at risk 16Let’s talk!
Please contact me to discuss investment opportunities
Our promise at The Oneness Movement is to connect people who seek a conscious wellbeing
lifestyle, encourage playful inquisitiveness on your journey to Oneness, empower people to live
their true nature and purpose, and inspire connection with our self, our world, and our universe.
I would welcome the opportunity to meet with you, to talk with you about our business
potential and what’s possible with your investment and energy.
Joanna Harris
Founder and CEO
The Oneness Movement
07432 630 248
www.theonenessmovement.com joanna.harris@theonenessmovement.com The Oneness MovementYou can also read
