North Africa's Leading Platform for Wood and Woodworking Machinery 30 November - 3 December 2018 - Forestry South Africa
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North Africa’s Leading Platform for Wood and Woodworking Machinery 30 November - 3 December 2018 Cairo International Convention & Exhibition Center, Egypt www.cairowoodshow.com
WELCOME TO THE 4th EDITION OF 175+ CAIRO WOODSHOW The WoodShow in Cairo defines its own identity although Exhibitors following the WoodShow’s overall spirit and objectives, the show is speaking loudly for itself as one of the largest and 24 most developed international exhibition in Africa and the MENA Region for Wood & Woodworking Machinery industry. Participating Cairo WoodShow 2018, which will be entering into its Countries fourth edition, is the biggest international specialized wood and wood machinery show in Egypt and Africa. It will be held for four days from 30 November - 3 December 2018 under the patronage of several Egyptian ministries and associations. Exhibitors and visitors are expected to enjoy the 8,295 unique atmosphere that prevails at one of the international leading events. Visitors After a successful third edition, the show will continue to provide attendees an ideal networking platform, giving them the opportunity to forge valuable personal contacts in an executive Business environment. Over 175 companies from the entire Wood & Woodworking Machinery spectrum are expected to showcase their new products and innovation with 8,000+ specialized visitors expected to attend the 2018 Cairo WoodShow will be playing a fundamental role in forming the market of wood and wood machinery industry in the heart of Cairo, the most vibrant market place and the capital of the North African commodities market. It is an attractive spot and a strategic logistic hub for the trans-Mediterranean Commodity market. The 2017 edition had grown and delivered beyond expectations and the 2018 event is expected to be evaluated as better, if not at par with similar leading shows in the sector internationally and that show positioned as the best platform in the Middle East and North Africa region.
DOMESTIC MARKET HIGHLIGHTS 3.4 Wood-based furniture domestic production is valued at 3.2 USD 750 million. Billions of USD 3 2.8 USD 7.2 billion worth of investment generated by over 2.6 3800 Companies registered with the Egyptian Furniture 2.4 Export Council. 2.2 2 96% import of wood, machineries and tooling. 2015 2016 2017 2018 2019 Egyptian Government initiative aimed at turning Egypt Five Year Forecast of Egypt’s Wood Sector into the Strategic hub for wood industries in Africa. Value under a 6 percent GDP Growth Rate Low on forecast High end forecast Post Show Review Cairo WoodShow 2017 The 3 rd edition of Cairo International Wood & Woodworking Machinery DECISION MAKERS Show had a successful run from 8 – 11 December, 2017 at Cairo International Convention Center. 8,295 Visitors from more than 20 87% countries visited the show which included all senior management and of visitors hold senior management positions decision makers from wood and woodworking machinery sectors. Important regional and international associations like Eumabois (European federation of Woodworking Machinery Manufacturers), Egyptian Furniture Export Council (EFEC), Industrial Modernization Center, Micro, Small & Medium Enterprise Development Agency (Egypt), Acimall (Italy), American Hardwood Export Council (AHEC), AIMSAD (Turkey) and Chamber of Woodworking and Furniture Industry (China), officially supported and participated in the four days exhibition.
Cairo WoodShow Conference 2017 Cairo WoodShow along with its partners Egyptian Furniture Export Council (EFEC) and Industrial Modernization Center (IMC) successfully hosted the 88% conference under the theme ‘Furniture and Wooden Products Manufacturing…..Opportunities, Challenges, Solutions and Global Exhibitors from 2017 planning to exhibit in 2018 Orientation towards the Fourth Industrial Revolution 4.0’. It took place from 9 – 11 December, 2017. It was officially supported by the Ministry of Trade and Industry of Egypt. The conference was a series of important panel discussions that were based on three aspects of the furniture industry: Future trends, Challenges and Solutions & Opportunities and Investments. Speakers who were a part of the discussions were from reputed organizations and associations from Egypt and other international markets. Keynote presentations were given by international players from the wood and woodworking machinery sectors like Homag Group, Biesse Group, SCM Group, Gabon Special Economic Zone, Eumabois Association, American Hardwood Export Council, Steel Wood Industries and more. Cairo WoodShow B2B Meeting Report 2017 Cairo WoodShow in cooperation with Industrial Modernization Center - IMC organized B2B Meetings Sessions during Cairo Wood Show. The main objective of the B2B Platform was to strengthen the ties between the International and Local Exhibitors of the Cairo WoodShow with the visitors which generated new businesses and increased the participants’ awareness about the latest products and market trends in the furniture industry and transform it for a better future. During the exhibition day, more than 1100 B2B meetings held and these meetings successfully creat more than 195 business opportunity. Around 95 opportunities for international exhibitors and 100 opportunities for local exhibitors. 1100 95 100 B2B meetings Opportunities for Opportunities for international exhibitors local exhibitors TOP 10 VISITING COUNTRIES Egypt Saudi UAE Libya Sudan Jordan Lebanon Tunisia Algeria Morocco Arabia EXHIBITOR’S 93% 93% SATISFACTION 91% Meeting Branding 90% RATE ON KEY new Meeting existing exposure clients or Networking business partners 88% opportunities SUCCESS contacts Establishing business in FACTORS a new market
EXHIBITION KEY FEATURES WHY EXHIBIT? Cairo WoodShow - Your Gateway to North Africa Access to more than 8,000 quality trade professionals from the North Africa region and beyond to promote and display your latest products and services Connect with key visitors from the wood industry having purchasing authority Establish new contacts and expand your business reach by meeting relevant business partners (suppliers, manufacturers, trade association and institutions) Learn about latest industry trends, technologies and products at display by interacting with industry experts Get special brand recognition and promotion through an intense regional and international marketing campaign International Exhibition Gathers wood, woodworking machinery and forestry professionals from 25+ countries to showcase their offerings. Industrial Conference Facilitates discussion and exchange of ideas, trends and information about latest advancements in the wood and furniture industry. Online & Onsite Business Matchmaking Allows online networking through a virtual platform which materialises to face to face interactions with over 8,000 participants during the event. Presentation Each participating exhibitor gets the unique opportunity to execute a business presentation to a significant and relevant target market. WoodShow is one of the important international EXHIBITORS PROFILE events dedicated to the woodworking technology. Eumabois supports this event by many editions observing every time satisfaction among the exhibitors. Middle East became one of the strategic destinations for European industry of woodworking 29% 22% 12% 16% machines and tools and Dubai is the perfect place for the meeting between demand and supply. A special mention must be made for the organization of this Hardwood Woodworking Flooring, Plywood MDF, Laminates event, very rational and closed to the exhibitors and & Softwood Machineries & Tools & Veneer & Boards visitor’s needs. The attendance was in line with expectations while the technological offer is growing; for the next years we expect a further improvement. 8% 5% 5% 3% I'm sure we'll see you all again in 2018 here as this year hoping to increase even more our business. Wood Finishings Paints, Adhesives Others Dr. Luigi De Vito Suppliers & Fittings & Glues Vice President, Eumabois
Approach Marketing POWER OPTIMUM BRANDING DIGITAL ADVERTISING Onsite promotional branding Over 200,000 personalized e-shots 4 Days Exhibition Online presence on over 60 local and Personal Invitations to VIPs and Government International Web Portals Officials Social Media connectivity via HOSTED BUYERS NETWORKING NETWORKING RECEPTION One-to-One Interviews Enjoy extended networking with the top buyers Dedicated networking events from North Africa Prestigious Networking Reception to be organized for all exhibitors OFFLINE A Comprehensive ADVERTISING International & Regional PR 100 radio spots across the Egypt Campaign value worth SMS to targeted trade professionals $4 Million PRINT PUBLICITY over Over 50 9 20,000 Specialist Trade & Daily Newspapers Visitor invites Business Magazines across the GCC via post
SPONSORSHIP OPPORTUNITIES Sponsoring Cairo WoodShow 2018 provides you with an utmost opportunity to increase your company’s business scope and ensure increased visibility before, during and after the show. Dubai WoodShow offers flexible, tailored packages to suit your needs – making sure you achieve your specific goals and the exposure you are looking for. Contact the organizing team for information and a tailor made proposal matching your requirements. Advertising on Promotional Items Lanyards Sold as a collective package and a very effective form of sponsorship, this is a premium option to gain additional, long term exposure in the market place. Every visitor, exhibitor and media representative will be given a lanyard upon registration at the exhibition and conference/seminar. Total 8,000 pieces. Badges Promote your brand, drive traffic to your booth and create a lasting impression on the one items you know everyone will be wearing at the exhibition. Total 8,000 pieces. Visitor Welcome Bag This represents a high profile sponsorship opportunity. It will be highly visible and practical, with a life span beyond the event itself. Bags will handed out to all visitors at the registration desks located at all hall entrances. Digital Sponsor • Promote your brand via online platforms like Facebook, LinkedIn, Google Plus. • Reach over 100,000 industry professionals through a comprehensive email marketing campaign. Registration Sponsor • Company branding on the CWS visitor registration desks at all 4 hall entrances. • Logo on the computers at CWS registration desks; these computers will be seen by all visitors when registering. • Logo on the CWS pre-registration confirmation and follow up e-mails. • Logo on the CWS registration forms to be filled in by all onsite visitors. • Your logo together with CWS logo on pens handed out at all registration counters and available to all visitors when filling in the registration forms.
PARTNERS AND SUPPORTERS Cairo WoodShow would like to thank its 2017 partners and supporters Partners & Supporters Vision Fairs 50 Shooting Club St., Dokki , Giza, Cairo, Egypt Tel: +2(02)333 55423 E-mail: info @cairowoodshow.com Tel: + 971 4 3923232 Fax: + 971 4 3923332 Email: info@dubaiwoodshow.com Tel: +86 20 28022087 Fax: + 86 20 28022097 Email: frances@strategic.ae Organised By: www.cairowoodshow.com
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