Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR

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Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Q2 2020 result – 14 July 2020
Henri de Sauvage-Nolting, President/CEO
           Frans Rydén, CFO
           Nathalie Redmo, IR
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Key messages
• Continued negative impact due to COVID-19

• Improved sales during the second half of the quarter

• Branded food retail up, P&M and OOH branded sales down

• EBIT impact partly mitigated by phasing of supply chain costs

• Managing costs to continue investments in A&P

• Solid financial position and clear strategic priorities

”Cloetta is well positioned for a gradual recovery.”
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Agenda

         1. Sales results

         2. COVID-19

         3. Financials

         4. Strategic update

         5. Q&A
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Q2 2020: Improved sales during second half
         Total                                Branded                       Pick & mix
  Organic sales growth                   Organic sales growth           Organic sales growth

        -21.2%                                  -6.3%                         -58.5%
        April: -25.4%                         April: -3.6%                    April: -70.5%
        May: -27.6%                           May: -16.6%                     May: -60.2%
        June: -10.1%                          June: +1.5%                     June: -41.1%

  Monthly organic sales growth           Monthly organic sales growth   Monthly organic sales growth

                                 -12.6% organic sales growth YTD
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Sales development
Sales in the quarter impacted by COVID-19
    Branded, % of Q2 '20 sales

                                   2,4%                                                  3,6%     3,6%
                                            0,6%     1,6%     1,4%     0,6%     1,4%                                         April: -3,6%
                                                                                                                             May: -16,6%
                                                                                                           -2,5%             June: +1,5%
                                                                                                                    -6,3%
           85%

                                   Q1 ’18   Q2 ’18   Q3 ’18   Q4 ’18   Q1 ’19   Q2 ’19   Q3 ’19   Q4 ’19   Q1 ’20   Q2 ’20

   Pick & mix, % of Q2 '20 sales                                                18,1%

                                                                                         6,4%
                                                                                                                             April: -70,5%
                  15%                                                                             0,0%
                                                                                                                             May: -60,2%
                                   -3,3%                                                                                     June: -41,1%
                                                                                                           -8,0%
                                                              -13,5%   -11,4%
                                                     -15,6%
                                            -19,4%

                                                                                                                    -58,5%
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Agenda

         1. Sales results

         2. COVID-19

         3. Financials

         4. Strategic update

         5. Q&A
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Thank you to all our employees!
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Managing through COVID-19

 Consumers                 Production
 & customers   Employees                 Cost & cash
                           & suppliers
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Consumers
  & customers

Branded packaged products
Branded sales by channel*
                                                        Status of branded
                                                        •   Increased demand in Food, including e-commerce
 30%                                                    •   Shoppers gradually returning as other channels
                 70%                Food
                                                            starting to open up
                                    Other channels
                                                        •   Negative mix from less impulse sales

                                                        Actions to mitigate
Last 3 months market data**
                                                        ✓ Continued investment in brands
   PASTILLES & GUMS                         -7%
                                                        ✓ Adjusting to new market and consumer realities

   CANDYBAGS                                +39%        ✓ Advertising spend adjusted to new media consumption

* Approximate % based on 2019 full year figures
**Nielsen, Kesko, SOK market data last 3 months 2020.
Candybags and pastilles; FI, DK, NO, SWE. Gums; FI.
Q2 2020 result - 14 July 2020 - Henri de Sauvage-Nolting, President/CEO Frans Rydén, CFO Nathalie Redmo, IR
Consumers
 & customers

Pick & mix
      Channels at   Consumer   Status of pick & mix
       Q2 close      demand
                               •   Most Nordic fixtures opening
                               •   Recovery of consumer demand will take time
                               •   Unfavorable geographical mix

                               Actions to mitigate
                               ✓ Store trials to convince retailers to open
                               ✓ In-store communication and increased hygiene
                               ✓ Repositioning of Candyking started
                               ✓ Merchandising cost reduced
Consumers     Employees   Production
                                                       Cost & cash
& customers               & suppliers

                          Working under restrictions
                          ✓ Travel ban
                          ✓ IT step-up for virtual workplace
                          ✓ Offices partly opened with meeting restrictions
                          ✓ New office and concept store in Malmö
                          ✓ Reinforced hygiene routines
                          ✓ Strategic agenda kept going
Consumers                      Employees        Production
                                                                  Cost & cash
    & customers                                     & suppliers

Status of supply chain
•    Factories operational
•    Absenteeism back to normal
•    High stock levels of P&M and OOH products
•    Delay in CAPEX and Perfect Factory

Actions to mitigate
✓ Increased hygiene routines and separated shifts
✓ Policy restricting external visitors
✓ Inventory secured on critical components
✓ Measures to reduce inventory levels and avoid
  obsolescence, such as production closures
Consumers                                  Employees                     Production
                                                                                                     Cost & cash
& customers                                                              & suppliers

VIP+                                           Perfect Factory                         Cash
✓ Tightened restrictions on spend               ✓ Program runs virtual                 ✓ Loan extension finalized

✓ Acceleration of efficiency initiatives        ✓ Production closures during summer    ✓ Working capital program

✓ Closure of two warehouses                     ✓ Increased preventative maintenance   ✓ Reduce current inventory levels

                                                ✓ Training of factory employees
Agenda

         1. Sales results

         2. COVID-19

         3. Financials

         4. Strategic update

         5. Q&A
Net Sales
Sales in the quarter impacted by COVID-19

                Second quarter                                6 months
                        -21,9%                                     -12,3%

    1 583      -21,2%                            3 142    -12,6%

                                 -0,7%   1 237                              +0,3%   2 755

            Branded packaged: -6,3%                      Branded packaged: -4,4%
            Pick & mix:      -58,5%                      Pick & mix:       -33,7%

    2019      Organic             FX     2020    2019    Organic             FX     2020
              growth                                     growth
Operating profit, adjusted
Impact of lost volumes partly offset by cost savings and phasing of supply chain costs

                                                                    Operating profit, adjusted
• Half of lost gross profit
                                                  Second quarter                                   6 months
  mitigated. Gross profit down SEK
  119 m, while operating profit,         10,2%                                     10,4%
  adjusted, down SEK 51 m.                161                                       327

• Lower volume key driver of                                               8,9%                               -32
                                                                                                                    9,5%
                                                                                                                    262
  loss, totaling SEK 126 m despite                                   -12   110
                                                                                            -155
  phasing of approximately SEK 35 m               -126
                                                                                                      122
  in supply chain costs to Q3.                             87

• Good cost control partly
  mitigates volume loss, together
  with positive mix due to lower share
  of P&M.                                2019    Volume Mix/Price    FX    2020    2019    Volume Mix/Price   FX    2020
                                                         /Cost                                     /Cost
SG&A
Lower SG&A from good cost control and lower marketing activities

                       Second quarter                                              6 months

      26,5%                                        28,7%   26,2%                                             27,1%
                              +65                                                    +76

                                                   -355                                                      -746

                                        63                                                        82

                               2                                        -2            -4
                   0
                                                           -822
       -420
                                                           2019       Items           FX      Cost savings   2020
       2019      Items        FX    Cost savings   2020
                                                                     affecting
                affecting
                                                                   comparability
              comparability
Cash flow
 Cash flow impacted by lower profit
                                                                                    Q2 ‘20
                                                        122

• Lower profit drives lower Free cash flow                        -161

  as higher investments in PP&E offset by lower                              -79
                                                                                       -118
  increase in working capital.
                                                                                                               -389

• Working capital driven by lower payables
  due to reduced production and sourcing from third                                                                         -507

  party contractors, and cost savings. Inventory      Cash flow Changes Investments   Free        Other         Cash      Cash flow
                                                        before   in working in PP&E cash flow   investing    flow from     for the
  variance more than offset by lower receivables.      changes     capital     and              activities   financing     period
                                                      in working            intagible                        activities
                                                        capital              assets
• Cash flow from financing activities driven
  by reduced debt. Activities last year also            201                         Q2 ‘19
  reflect payment of dividend.                                    -204

                                                                             -38       -41          2

                                                                                                               -466

                                                                                                                            -505
Strong financial position
                                2 361
                                                                       2 124
                                                                        115     Cash
                                                                                                      • Good access to cash with
                                                                                Non-current
                                2 112
                                         Non-current facilities
                                                                       1 259
                                                                                facilities
                                                                                                        extension of loan facility
                                                                                                        maturing in July 2020 and all
                                                                                                        facilities now non-current.
                                                                        750     Commercial papers
                                 249     Commercial papers
                           Utilized                               Unutilized                          • Continued compliance with
                                                                                                        covenant requirements on Net
                                                                                                        debt/EBITDA.
           4.5                                                                                6 000
Covenant   4.0
                                                                                              5 000
           3.5                           Net debt/EBITDA                                              • Cash pooling operational
           3.0                                                                                4 000     enabling less cash on hand, less
  Target   2.5                                                                                          debt, and lower interest expense.
                                                                                              3 000
           2.0
           1.5                                                                                2 000
           1.0
                                         Net debt in SEKm                                     1 000
           0.5
           0.0                                                                                0
                 Q1   Q2   Q3    Q4     Q1   Q2   Q3   Q4   Q1    Q2   Q3      Q4   Q1   Q2
                       2017                   2018                 2019             2020
Agenda

         1. Sales results

         2. COVID-19

         3. Financials

         4. Strategic update

         5. Q&A
Key business priorities
Prioritized activities for achieving organic growth and a 14% operating profit margin, adjusted

                                           •   Investments in brands to remain the preferred choice
                                   1       •
                                           •
                                               Focus on marketing visible to consumers
                                               Adjusting advertising spend to new media consumption
                                           •   Next steps in Marketing Competence - Academy

                                           •   Repositioning of Candyking to a more premium concept
                                   2       •
                                           •
                                               Rebuilding profitability through scale, pricing and efficiency
                                               Contract negotiations
                                           •   Category supported by global trends

                                           •   Efficiency initiatives delivering, new cost savings identified
                                   3       •
                                           •
                                               Enhanced management processes to monitor working capital
                                               Gear up CAPEX and Perfect Factory roadmap
Branded growth
                                                                                                  Fewer and bigger

                                                             Accelerating strategic initiatives
  Focus on marketing visible to consumers

        Share of working media vs. non-working media
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

 0%
        2017           2018            2019            LTM

                  Working media   Non-working media
We believe in the Power of True Joy
                    Purpose impact on our new CSR agenda
KEY AREAS

                         We provide                          We care about                   We improve
                       choices for you                          people                       our footprint

                      We create joyful moments                                           Our business depends on
                                                          We support our employees,
                      through the quality of our                                         the environment. We own
                                                         our suppliers and farmers, as
                    products. We aim to meet the                                          our responsibility for our
                                                           well as our communities.
                         variety of consumer                                             impacts; from sourcing to
                             preferences.                                                        packaging.

                                                                Strengthening
Q2 HIGHLIGHTS

                          Goal-setting                                                        Future-focused
                                                                Relationships
                •   Strategic goals set to develop   •   Exploring positive impacts      •   Launched PlantPack, a
                    our offering to meet more            across our supply chain with        step closer to future-proof
                    consumer needs while                 stronger partnerships between       plant-based packaging
                    upholding sustainability             our suppliers and 3rd party     •   Our factories achieved
                    standards and product quality.       organizations.                      RSPO & UTZ certificates.
Repositioning of Candyking
Build a brand in order to drive premium pricing

                  Social media and in-store activation   Higher quality and premium concept
                  Attractive merchandising and signage   Hygiene and tidiness
Drive efficiencies to
     enable investments
Perfect Factory   ONE Cloetta

     VIP +           Cash
H2 2020: Expected impact from COVID-19

       Branded      • Sales in non-food to continue to gradually improve as
                      restrictions ease.
       packaged
       products     • Product mix to gradually return to normal.

                    • Fixtures re-opening with a delay in UK.
       Pick & mix
                    • Several quarters until the full consumer demand returns.

       Operating    • Q3: Expected to be significantly lower than prior year.
       profit,
                    • Q4: Expected to gradually strengthen to double-digit margins.
       adjusted
Agenda
         1. Sales results

         2. COVID-19

         3. Financials

         4. Strategic update

         5. Q&A
Q&A
29

Appendix
Distinct trends supporting Cloetta

       1              2             3             4             5
   Local brands       Market        High-growth   Environment   Providing
                      Opportunity   Channels                    choice

                  ”Wide range of growth opportunities”
1. Consumer trend towards local brands

                                                                                    *Source: ‘Who’s finding growth?, Multinational, Regional or Local Players, Nielsen, QBN, 2017
                                        Share of people increasing their
                                        consumption of locally produced food**

                                                    34%               23%

                                                                                    **Source: YouGov Food & Health Nordic 2018
                                                   17%                 22%

    Portfolio of leading local brands   “Confectionery is among top third of FMCG
                                         categories when ranked by preference for
                                                      local brands.”*
2. Market growth opportunity
Northern Europe market is growing in value                                     Huge potential in international markets
                                                                                                              Projected growth in $
                                                                                                             per capita confectionary   2019 market size
                          Confectionary market, m€                 CAGR 1,9%                                 consumption 2019-2024          in value
8 000

7 000                                                                                     Asia                             14%            37 bn$
6 000

5 000
                                                                                      Middle East,                         14%              3 bn$
4 000
                                                                                      North Africa

3 000
                                                                                          East
2 000                                                                                    Europe                            17%            23 bn$
1 000

                                                                                         North
        2013       2014      2015      2016      2017       2018      2019
                                                                                        America                             5%             44 bn$

  Source: GlobalData, branded confectionery sector in SE, DK, NO, FI, NL       Source: Global Data Confectionary database 2020
3. Opportunity in impulse channels

             New channel development                       Confectionary e-commerce growth 2014-2019

                                                                                                                     111%

                                                                                                                     161%
 Furniture                                    Pharmacies                                                              92%
                      Non food discount
                                                                                                                      66%
                                                                                                                      182%

                                                            Source: GlobalData,Sugar confectionary category, value change between 2019 and 2014

             Travel                       DIY stores
4. Packaging innovations - less and better plastic

                                                       P&M ambition
                                                           to go
                                                        plastic free

                                                “56% of consumers look for
“70% of shoppers mention                          environmentally friendly
 plastic as a top concern.”                     packaging when buying food
 Source: GFK Who cares? Who does? report 2019         and beverages.”
                                                     GFK FMCG outlook report 2020
5. Providing choice

Global: most appeling sugar/ sweetener related
claims* when choosing food and drinks ( top 5).

  NATURALLY SWEETENED                                 25%

  FREE FROM ARTIFICIAL SWEETENERS                     24%

  SUGAR FREE                                          21%   Share of people decreasing
                                                               sugar consumption
  NO ADDED SUGAR                                      18%

  CONTAINS REAL SUGAR                                 8%
                                                             33%     31%        29%              26%
 Source: GobalData’s Q4 2017 global consumer survey
                                                                           Source: YouGov Food & Health Nordic 2018
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