PROSPECTUS June 9 - 12, 2022 Austin, TX - CoinDesk
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Table of Contents Past Speakers Digital Media & Page 4 Newsletters Page 23 2022 Sponsor Levels Page 5 Onsite Branding Page 26 Mainstage Sponsorships Page 6 Custom Opportunities For 5 Block Sponsors Exploration Sponsorships Page 27 Page 8 $Desk Description Attendee Engagement Page 32 & Networking Page 12 Coming Soon Page 33 Premium Branding Opportunities Important Dates Page 15 & Deadlines Page 34 Experiential Opportunities Cancellations Page 19 Page 34 2
Since its conception in 2015, Bloomberg, JP Morgan, IBM, Consensus has stood as the first Deloitte, the Linux Foundation and foremost big-tent event of and Gemini among many others. the crypto space, growing and evolving with the industry. And with one-third of attendees in senior management roles, First a place where early and 40% international (2017-19), adopters and their thought Consensus hosts an audience leaders could congregate, unlike any other. Consensus now gives the stage to crypto and pop This year, Consensus will culture influencers, regulators, be hosted in Austin, one of entrepreneurs, investors, America’s most vibrant and business leaders, and innovators rebellious cities. We will ignite who don’t fit any other category. hard-hitting conversations and spark critical debates on As such, Consensus brings how these technologies and together protocol communities, communities are remaking the retail and institutional investors, worlds of finance, investing, journalists, Web 3 cultural culture, entertainment, influencers and the crypto- marketing, governance curious, including decision and more. makers from Coinbase, 3
Past Speakers The Consensus speaker line-up consists of the most sought-after creators, pioneers, innovators, regulators, voices, influencers and personalities that are shaping the Jack Dorsey Vitalik Buterin Lawrence Summers Tyler and Cameron Mary Meeker Sam Bankman-Fried space today. Former CEO of Twitter Founder Former Treasury Winklevoss General Partner CEO Co-Founder and CEO Ethereum Secretary Co-founders of Gemini BOND FTX Block Ray Dalio Tom Brady Catherine Wood Fred Wilson Adam Back Brian Armstrong Hester Peirce Founder, co-CIO and Seven-Time Super Bowl Founder, CEO, CIO Co-Founder CEO CEO Commissioner co-Chairman of Champion Ark Invest Union Square Ventures Blockstream Coinbase U.S. Securities and Bridgewater Associates Exchange Commission Niall Ferguson Gary Vaynerchuk Abby Johnson Spencer Dinwiddie Andrew Yang Dr. Lael Brainard Economic Historian & Author CEO VaynerMedia CEO Fidelity Investments Founder of Calaxy Professional Athlete, NBA Former US Presidential Candidate Governor Federal Reserve System 4
2022 SPONSOR LEVELS 5 BLOCK 4 BLOCK 3 BLOCK 2 BLOCK 1 BLOCK $500,000+ $300,000 - $499,999 $150,000 - $299,999 $50,000 - $149,999 $15,000 - $49,999 • 2 Piranha passes • 12 General Admission passes •8 General Admission passes • 5 General Admission passes • 2 General Admission passes • 16 General Admission passes • 15% discount on additional • 1 5% discount on additional • 15% discount on additional • 15% discount on additional • 15% discount on additional passes passes passes passes passes • Level 4 allotment of $DESK •L evel 3 allotment of $DESK • Level 2 allotment of $DESK • Level 1 allotment of $DESK • Access to CoinDesk Studios to be used for attendee to be used for attendee to be used for attendee to be used for attendee custom executions engagement, food, consensus engagement, food, consensus engagement, food, consensus engagement, food, consensus swag, NFTs, and more swag, NFTs, and more swag, NFTs, and more swag, NFTs, and more • Reserved premium raw exhibit hall space • Sponsor branding in marketing •S ponsor branding in marketing • Sponsor branding in marketing • Sponsor branding in marketing materials at the 4 Block level materials at the 3 Block level materials at the 2 Block level materials at the Block level • Digital screen branding acknowledging 5 Block Sponsors throughout Austin Convention Center • Level 5 allotment of $DESK to be used for attendee engagement, food, consensus swag, NFTs, and more • Sponsor branding in marketing materials at 5 Block level 5 7
MAINSTAGE & EXPLORATION SPONSORSHIPS MAINSTAGE The Mainstage is reserved for Keynotes and the most $500,000 significant topics with broad relevance to the market. TRACK These speaking slots are extremely competitive and require some type of market-moving news and/or Exclusive marquee names from either inside or outside of the industry. Deadline February 1 L D S O Benefits include: • 20-minute CEO sponsored fireside • Sponsor branding on all • Sponsor branding on chat at a predetermined time. 2,000+ chair covers in the in-room signage. Mainstage Theater. • Chat to be recorded and shared • Track labeled as “Mainstage with Sponsor after the Festival • Sponsor branding on video Track, presented by Sponsor” and licensed for use on Sponsor screens between sessions. in agenda. owned and operated channels. Branding can be a static image or video file at 16:9 ratio (1920x1080p) in .mov or .mp4 format. 6
FOUNDATIONS TRACK Exclusive Title Sponsor - $350,000 OR Foundations is where the spotlight is placed on thriving blockchain ecosystems. It’s a chance for protocols and Primary Sponsor (Exclusive) - $150,000 LD SO projects to design a series of sessions specifically aimed at their communities, which means developers and other Secondary Sponsor (Five Available) - $30,000 technical contributors as well as the investors, customers and founders. Up until February 1st, Title Sponsor has priority over Primary or Secondary Sponsors, even if those Deadline sponsorships have been sold. Eight total hours of content. February 1 Primary benefits include: Secondary benefits include: • 20-minute CEO sponsored fireside chat at a • Sponsor branding on video screens between • Sponsor branding on in-room signage. predetermined time. sessions. Branding can be a static image or • Sponsor branding on video screens video file at 16:9 ratio (1920x1080p) in .mov •Sponsor branding on all chair covers during between sessions. Branding can be a or .mp4 format. the Track. static image or video file at 16:9 ratio • Track labeled as “Foundations Track, (1920x1080p) in .mov or .mp4 format. • Sponsor branding on in-room signage. presented by Sponsor” in agenda. 7
EXPLORATIONS Exclusive Title Sponsor - $125,000 OR Explorations are designed to provide deep-dives into several critical areas of the blockchain and crypto industry. Focused Primary Sponsor (Exclusive on topics that are most relevant to the current economy, LD per Exploration) - $50,000 O S Explorations are perfect for anyone interested in advancing Secondary Sponsor (Five available from a crypto newbie to tried-and-true stakeholder. Up until per Exploration) - $10,000 February 1st, Title Sponsor has priority over Primary or Secondary Sponsors, even if those sponsorships have been sold. Each Exploration is two hours in length. EXPLORATION #1: Bitcoin vs. Fiat EXPLORATION #6: Blockchain Meets ESG EXPLORATION #2: Institutions of Mass Adoption EXPLORATION #7: The Multichain Ecosystem EXPLORATION #3: DeFi: Is Ethereum Big Enough? EXPLORATION #8: Mining: From Sichuan to Texas EXPLORATION #4: NFTs & DAOs: Toward a EXPLORATION #9: TBD Web3 Society EXPLORATION #10: TBD EXPLORATION #5: Can Regulation and Financial EXPLORATION #11: TBD Innovation Coexist? 8
EXPLORATIONS PRIMARY L D SECONDARY SPONSOR SO $50,000 SPONSOR $10,000 Exclusive per Exploration Five Available per Exploration Deadline Deadline February 1 May 6 Benefits include: Benefits include: • 20-minute CEO sponsored fireside • Sponsor branding on in-room signage. chat mid-Exploration. •S ponsor branding on video screens • Sponsor branding on all chair covers during between speakers. Branding can be a the Exploration. static image or video file at 16:9 ratio • Sponsor branding on in-room signage. (1920x1080p) in .mov or .mp4 format. • Sponsor branding on video screens between sessions. Branding can be a static image or video file at 16:9 ratio (1920x1080p) in .mov or .mp4 format. • Exploration labeled as “Exploration XXX, presented by Sponsor” in agenda. 9
CUSTOM EXPLORATION CUSTOM $150,000 This Exploration gives the Sponsor the opportunity to choose the subject. This requires approval from CoinDesk’s editorial and content teams. Once Exclusive approved, CoinDesk will program the Exploration as they would any other. Sponsor has no input Deadline into speakers or content focus once the subject is February 1 D agreed to. O L S Benefits include: • 20-minute CEO sponsored fireside chat • Sponsor branding on video screens between mid-Exploration. sessions. Branding can be a static image or • Sponsor branding on in-room signage. video file at 16:9 ratio (1920x1080p) in .mov • Sponsor branding on all chair covers or .mp4 format. during the Exploration. • Exploration labeled as “Exploration XXX sponsored by Sponsor” in all agenda and marketing materials. • Exploration to be two hours in length. 10
Attendee ENGAGEMENT & NETWORKING RAW Deadline BOOTH Deadline April 29 April 29 EXHIBIT IN A BOX SPACE $15,000 $17,500 Whether it’s a custom build-out over an CoinDesk will provide Sponsor with expanded space, a simple skirted table, a turnkey exhibit package (10’x10’), pop-up booth with a backdrop, or an including a branded backdrop, engaging audio-visual display, CoinDesk branded cabinet for storage, a will provide the Sponsor with the space table, and three chairs. (10’x10’) and foot-traffic needed to build a bespoke presence at Consensus. 11
Attendee ENGAGEMENT & NETWORKING STANDARD Deadline PREMIUM Deadline PLATINUM Deadline May 20 May 20 May 20 MEETING 20 Available MEETING 16 Available MEETING 3 Available ROOM ROOM ROOM $30,000 $40,000 $60,000 Sponsor will be provided with a private, A step up from the normal meeting The most plush of all meeting rooms, furnished meeting room, including one room, Sponsor will be provided with a Platinum rooms have an aura of custom branded 22”x28” sign to be larger (1,500+ sq. ft.) private, furnished exclusivity. They are furnished and placed outside Sponsor’s room. Rooms meeting room, including one custom include one custom branded 22”x28” are in the Convention Center and are branded 22”x28” sign to be placed sign to be placed outside Sponsor’s available for use on Friday and Saturday outside Sponsor’s room. Rooms are in room. Rooms are in the Convention of the Festival from 9am-6pm. the Convention Center and are available Center and are available for use on for use on Friday and Saturday of the Thursday after 1p, as well as Friday and Festival from 9am-6pm. Saturday of the Festival from 9am-6pm. 12
Attendee ENGAGEMENT & NETWORKING PROOF Deadline March 18 OF STEAK 3 Available DINNERS NETWORKING Deadline $50,000 March 1 LOUNGE Exclusive Consensus will create one dinner each LD on Thursday, Friday, and Saturday S O $200,000 nights at different restaurants known for Texas meats. Attendees can reserve one of an estimated 100 New at Consensus 2022, the Lounge to be named the slots per night at a fixed price with Networking Lounge is centrally “Sponsor Networking Lounge” food and beverage included. Sponsor located in the Expo Hall and allows on show floor map and other receives ‘In partnership with…’ participants to connect with fellow relevant locations. Ample messaging on a dedicated Consensus attendees and expand networks standing signage for Sponsor. experiences landing page, restaurant through lightweight, free-flowing Estimated 300 capacity. onsite branding, a welcome moment activities. With ample seating and the night of the dinner, onsite real tables, there will be plenty of room estate for tabling, Sponsor giveaway to meet other attendees or seek a opportunities, and 10 seats each night. space to have informal chats with Consensus will send a photographer others looking to level up. Bar and to capture, and video is available for coffee served. additional budget. 13
Attendee ENGAGEMENT & NETWORKING 7 SPONSORED Deadline April 29 SESSION 10 Available L D S O $30,000 Take advantage of this limited a designated theater on the show floor opportunity to present on emerging with a capacity of 200-250. Sponsor to technologies, industry solutions or receive a video file of the Session within critical topics impacting the sector. 10 business days post event. Sponsored Scheduled as five 45-minute sessions Sessions are the only way to present each on Friday and Saturday of the on a Consensus stage and control your Festival. Sessions will be included in company’s message. the Consensus agenda and hosted in 14
PREMIUM BRANDING OPPORTUNITIES ATTENDEE Deadline Deadline February 1 COFFEE February 18 LANYARDS Exclusive Exclusive L D S $250,000 O $250,000 Printed exclusively with Sponsor’s With attendees constantly looking for a caffeine logo and the Consensus 2022 logo, boost, this opportunity provides massive exposure. lanyards showcase Sponsor’s brand Link your brand with energizing attendees on the while being worn by all attendees Friday and Saturday of Consensus at the Convention throughout the duration of the Festival. Center. Branding will include color signage at Consensus handles the production both main coffee stations, The Atrium Cafe and and distribution; the Sponsor gets the Taste. Additionally, at 10am and 1pm on Friday and omnipresent exposure. Saturday, an Espresso Cart with barista will offer complimentary lattes, americanos, and espressos on the show floor. There will also be several self-service stations with branding throughout the Convention Center. Sponsor branding at all stations includes napkins and coffee sleeves. 15
PREMIUM BRANDING OPPORTUNITIES CHARGING Deadline NFT PHOTO Deadline HYDRATION Deadline BITCOIN Deadline March 18 March 18 March 1 April 29 STATIONS Exclusive BOOTH Exclusive SPONSOR Exclusive ATM 4 Available L D S $150,000 O $150,000 $100,000 $15,000 Sponsor’s brand is featured at all 12 Sponsor branded custom photo With attendees on their feet for hours Sponsor can place its own Bitcoin high demand charging stations as experience where attendees line up to every day, hydrating at Festivals is ATM in the Austin Convention Center. attendees boost their mobile devices. have their photo taken and then each essential. This sponsorship features Two locations available on the show The stations will be spread across the photo is stylized by a digital artist’s vision. branding at the various water stations floor, one outside Ballroom ABC, and Austin Convention Center footprint The photos are then minted as 1 of 1 throughout the Convention Center. The one outside EH3. Installation is at the with 19” screens to display Sponsor’s NFTs and sent to the attendee. Photo Sponsor, at its own expense, has the expense of the Sponsor. logo or a brief video (:15s or less). booth located in the Convention Center. option to provide reusable branded water bottles to be distributed at registration. 16 7
PREMIUM BRANDING OPPORTUNITIES 7 AUGMENTED Deadline March 1 REALITY 3 Available EXPERIENCE $50,000 The Consensus AR Experience will giveaways. Three of the augmented be a mobile-based treasure hunt objects can be sponsored, as can the throughout Austin that will connect overall experience. Consensus will be attendees to virtual content. Attendees running promotional messaging prior will be rewarded with $DESK and to and during the event encouraging other giveaways from partner brands. participation in the AR experience. Art, logos and messaging can be Each AR sponsorship is customized superimposed over the camera view and requires at least one Sponsor to let attendees dip their toes into conversation. Sponsorship includes a the Metaverse. Featuring ten AR 60-second sponsored content video to experiences, collecting all will unlock be distributed via CoinDesk’s a reward of social tokens and other Twitter account. 17
PREMIUM BRANDING OPPORTUNITIES 7 HOTEL Deadline HOTEL DOOR Deadline March 18 March 18 KEY CARDS HANGERS Your brand will O L D Key cards unlock the perfect opportunity for the Sponsor to make S be one of the first each attendee sees after an immediate first impression as arriving in Austin. Placed on attendees are welcomed to Austin. every attendee’s hotel room Sponsor presence will be in attendees’ door after check-in, this early hands each day as they enter and leave brand exposure leaves a lasting their rooms. Key Cards can include a impression. Door Hangers can Sponsor QR code. include a Sponsor QR code. • All Hotels (Exclusive) - $155,000 • All Hotels (Exclusive) - $77,500 • Hilton - $70,000 • Hilton - $35,000 • Fairmont - $40,000 • Fairmont - $20,000 • Marriott & W Hotel - $28,000 • Marriott & W Hotel - $14,000 • JW Marriott - $25,000 • JW Marriott - $12,500 18
EXPERIENTIAL OPPORTUNITIES NFT Deadline February 1 GALLERY Primary Sponsor (Exclusive) - $500,000 Secondary Sponsors (12 Available) - $50,000 The NFT Gallery will feature NFT-related content for 12 hours per day for all attendees. Primary combined with a visual immersion into the future Sponsorship includes dedicated venue space, of art x commerce on the blockchain. Consensus branding inside the venue, one branded NFT drop will bring the massively creative world of NFTs per day (time allocation for partner to schedule to life via a physical/digital location that will a release/live mint), logo presence on all event showcase not only the creative artists in the signage & promotion, a 20 minute speaking slot space but will educate those looking to get more on the venue stage, and naming rights (“XXX involved on the development, culture, metaverse NFT Gallery”) in signage, on Festival map, and and DAO side of NFTs. Hosted at the Coppertank other relevant locations. Secondary Sponsorship venue Thurs-Sat one block away from the Austin includes branding inside the venue, one branded Convention Center, the capacity is 700 with NFT drop per day, and logo presence on event a very cool, exposed stone, Austin vibe. Open signage and promotion. 19
EXPERIENTIAL OPPORTUNITIES DAO Deadline February 18 HOUSE Primary Sponsor (Exclusive) - $250,000 Secondary Sponsors (4 Available) - $25,000 Consensus will center its Decentralized meetup happening. Primary Sponsorship Autonomous Organizations content in the first includes name on the marquee out front, ever DAO House. Adjacent to the Convention branding at indoor and outdoor areas, Center at the Sunset Room with a 300 person table inside for sampling, opportunity for capacity, the most dynamic communities and giveaways and sponsored sessions, and creators in the space will be seen and heard. naming rights (“Sponsor DAO House”) in Additionally, Consensus will partner with many signage, on Festival map, and other relevant of the Influential DAOs and offer the space locations. Secondary Sponsorship includes for their collaborators to meet and connect in branding for indoor and outdoor areas and members-only parties and meetups. Open to opportunity for giveaways. all attendees when there is not a private DAO 20
EXPERIENTIAL OPPORTUNITIES CONSENSUS Thursday Friday Opening Party 2022 PARTY Party Deadline 5 Available 5 Available March 18 $100,000 Play a major role in entertaining in event promotions, a private section Consensus attendees! With one party at the venue, a VIP line at entrance, each night featuring premiere music, schedule listing, and multiple areas food, and industry networking, your for premiere event signage. Open brand will have a space to entertain and bar and complimentary food for branding for everyone. Sponsors will attendees. Coming Soon: Closing receive “Presented by” brand exposure night Saturday party. 21
EXPERIENTIAL OPPORTUNITIES 7 SPONSORED Deadline CONSENSUS Deadline April 29 May 20 HAPPY HOUR 2 Available OFFICIAL (Fri/Sat) PARTY OR EVENT $30,000 $15,000 After constant networking and a packed agenda, attendees just want to Want to hold your own event, party, unwind. The Sponsor will be the brand or experience during the Consensus that leaves that lasting impression Festival week? With an official as the industry is celebrated. With Consensus partnership, your event will custom branded signage and cocktail be listed on the agenda and marketing napkins imprinted with the Sponsor’s materials, leveraging Consensus’s reach logo, attendees will be sure to see and among attendees. remember the Sponsor by the end of the evening. Happy hour to be held immediately after the closing session for one hour in the ACC Atrium. 22
DIGITAL MEDIA & NEWSLETTERS 7 COINDESK SITE Deadline May 6 TAKEOVER • Monday - $75,000 • Friday - $75,000 • Tuesday - $75,000 • Saturday - $75,000 • Wednesday - $75,000 • Sunday - $75,000 • Thursday - $75,000 • Whole Conference Exclusive - $500,000 Sponsor will have 100% SOV on • 100% SOV across all desktop CoinDesk.com with a 2x frequency and mobile ad units on the day cap for the 24-hour duration of the of sponsorship, with exceptions sponsorship. Exceptions include trading determined by CoinDesk. Frequency buttons on price pages and site content cap of 2x. Does not include pre-roll. to be determined by CoinDesk. • Creative assets due May 27, 2022. Execution includes: • Global high impact pushdown on the day of sponsorship. 23
DIGITAL MEDIA & NEWSLETTERS COINDESK TV Deadline 7 May 6 • Thursday - $56,250 (Exclusive) • Saturday - $56,250 (Exclusive) • Friday - $56,250 (Exclusive) • Whole Conference Exclusive - D $160,000 O L Sponsors will have exclusive daily sponsorship of CoinDesk TV’s Festival coverage. Coverage will be for five (5) hours each day on Thursday through Saturday of the Festival. Exclusive sponsorship for all three days is S available. Distribution will be on CoinDesk.com. Execution details include: • CEO or mutually agreed upon • 750,000 views (:15 pre-roll) throughout company executive interview on June 2022, minus non-sponsored sponsored day. Two interviews if Consensus days. exclusive Sponsor is chosen. • Two live sponsored segments pre- • Sponsor logo in opening and closing event in May/June with VOD posted graphics and integrated in segment on Twitter with Sponsor tag. This is graphics. editorial controlled content. • Twitter promotion includes three (3) • 100% SOV pre-roll on sponsored tagged pre-Festival tweets. Conference day, including all clips distributed through social. • Creative assets due May 13, 2022. 24
DIGITAL MEDIA & NEWSLETTERS 7 PODCAST Deadline SPONSORED Deadline THE NODE Deadline April 29 One Month May 6 STUDIO Exclusive EMAIL Prior to Send NEWSLETTER 10 Available SPONSORSHIP L D L D S O $50,000 $15,000 Primary Sponsorship (Exclusive) - $40,000 S O Secondary Sponsorship (Exclusive) - $20,000 The Podcast Studio will bring CoinDesk Contact attendees pre-Conference Link Sponsor’s brand with attendees and CoinDesk’s wider and other industry podcasts to an to ensure a positive experience onsite. audience with each day’s highlights. CoinDesk’s flagship daily intimate stage that will be recorded live Hint at the Sponsor’s show specials newsletter, The Node, will publish twice daily special editions the on the ACC show floor. Sponsorship and what the Sponsor will be week of Consensus. Newsletter will be distributed to all attendees, includes naming of “Sponsor Podcast showcasing during Consensus. as well as the total newsletter registration list of 200,000. Primary Studio,” branding around the Podcast Promote a newly published research sponsorship includes logo at the top of the newsletter, as well as Studio, and one Sponsor mention on report. Remind attendees to stop by a 500x250 ad unit, 150 word text, and destination URL in Primary all CoinDesk podcasts recorded during booth. Sponsored Emails are distributed Sponsor section. Secondary sponsorship includes logo, 75 word Consensus. Sponsor will be provided to all registered attendees at the time of ad unit, and destination URL in Secondary Sponsor section. one time per day to host interviews send. Assets due two weeks prior Assets due May 27, 2022. and their own podcast with CoinDesk to send. providing editing services. 25
Onsite Have your brand front and center for all of Consensus to see. Branding opportunities Branding from small to large are available around the Convention Center and offer maximum visibility. Deadline April 29 Options include: • Escalator Graphics • Hanging Banners • Wall Graphics • Window Clings • Column Wraps View Branding Inventory 26
CUSTOM OPPORTUNITIES FOR 5 BLOCK SPONSORS BRANDED SPORT Deadline March 1 COURT STAGE Exclusive $650,000 L D Crypto has entered the global sports scene with signature multi-year deals court can be utilized by the Sponsor S for activation opportunities, contesting, O with teams, leagues, and stadiums. sponsored content and cocktail NFT projects from some of the most moments. Sponsor gets full branding of noted athletes in the world have rolled the court (to be approved by CoinDesk) out. The branded sport court will be and one sponsored content session where Consensus programs sessions per day. Sponsor sessions will be shot and conversations relating to this and edited down into a video recap to growing crypto audience. Surrounded be shared on CoinDesk’s Sponsored by bleachers for seating, Consensus Content section. Built if sold execution. will program multiple daily sessions Held outside the Convention Center in a on the sport court. Additionally, the tented location. 27
CUSTOM OPPORTUNITIES FOR 5 BLOCK SPONSORS MULTI-CHAIN Deadline February 1 IMMERSIVE Exclusive $600,000 Data will be brought to life at Consensus with an interactive wall showcasing the Top 20 coin transactions in real time. Attendees can select specific chains or a combination of chains to re-order the visuals in the room. The screen allows for a high visibility central branding moment that draws attendees in to use and engage with a large interactive touchscreen. Sponsorship includes naming rights, branding at the entrance of the Immersive, as well as branding incorporated into the motion graphics. Located in the Convention Center in a 16’x9’ dedicated space. Built if sold execution. 28
CUSTOM OPPORTUNITIES FOR 5 BLOCK SPONSORS THE PFP ROBOT Deadline February 1 Exclusive $500,000 L D Welcome to the future, where the interpretive artist/robot will S O draw attendees’ Twitter profile photos in sand or on paper with the results being shot and delivered as a photograph or as a unique physical piece of art to take away. This highly visual, must- visit activation will be a central draw on the show floor and can be used for any Sponsor looking for lead generation and social sharing. Sponsorship gets full area branding, lead generation data, social media hashtag mentions, and the Sponsor’s brand on the digital or physical take-away. This is a very high end, immersive branding opportunity. Built if sold execution. 29
CUSTOM OPPORTUNITIES FOR 5 BLOCK SPONSORS THE AIRDROP Deadline March 1 CUBE Exclusive $400,000 Located at a central location in the Convention Center will be the highly engaging Airdrop Cube. The Cube is composed of static signage and video screens that will exclusively feature the Sponsor’s branding and QR codes for airdrops. This one-of-a-kind branding opportunity will capture the attendees’ collective attention in a memorable way. Built if sold execution. 30
CUSTOM OPPORTUNITIES FOR 5 BLOCK SPONSORS TWEET AND YOU Deadline March 18 SHALL RECEIVE Exclusive $200,000 Crypto Twitter is on fire and the This is an easy, exciting way to engage Sponsor can take advantage by offering a socially connected audience. Sponsor giveaways to attendees via a tweet- gets full wrap of machines. Built if sold powered vending machine. Dispensing execution, and Sponsor to provide branded swag, snacks, or beverages, items inside the machines. the four Twitter enabled vending machines will be located throughout the Convention Center. 31
Superpowered engagement with $DESK is the social token experience of Consensus. It allows all attendees to engage with Consensus content, experiences, and sponsors in exchange for redemption rewards and game status. Attendees earn $DESK by completing various tasks at Consensus such as watching sessions, talking with exhibitors, or attending networking functions. Then, attendees can redeem their hard- earned $DESK for food & drink, merch, and NFT merchandise. $DESK incentivizes people to partake of the many event offerings and to engage directly with each other in fun, interactive ways, bolstering the event’s appeal as a vibrant, participatory affair. 32
Coming Soon FINANCE & POLICY FOCUS LIVESTREAM TALENT HUB Hosted on Thursday, June 9, For those who will not be able to Talent Hub will feature content and this will be a dedicated day for attend Consensus in person, featured connect job seekers with companies professional investors. content will be livestreamed on a looking to hire in the crypto and virtual platform. blockchain space. HACKATHON The developer community will be PITCH COMPETITION SATURDAY PARTY challenged to find new use-cases The Consensus Pitch Competition will Play a major role in entertaining for digital currencies and blockchain showcase innovative new technologies Consensus attendees! Open bar and technology. to a panel of industry experts. complimentary food for attendees. METAVERSE GAMING AREA MAINSTAGE TUNNEL There are so many fascinating areas This prime visual landscape will be of the rising blockchain powered the first brand experience that anyone Gaming x Metaverse ecosystem, and coming in through the main entrance Consensus will showcase many of will have. them in the Metaverse Gaming Arena 33
IMPORTANT DATES CANCELLATIONS & DEADLINES • February 1st: Mainstage, Foundations Title or Any Sponsor cancellation must be made in writing Primary, Explorations Title or Primary, Lanyards, to sponsors@coindesk.com. Cancellations will be NFT Gallery, Opening Party, Friday Party, accepted in accordance with the schedule below. Closing Party, Multi-Chain Immersive, PFP Robot ▪ • Prior to February 1: Full refund minus $1,000 • February 18th: Coffee, DAO House, Metaverse • February 1 - March 1: 50% Refund Gaming Arena • After March 1: Non-Refundable • March 1st: Networking Lounge, Hydration, Augmented Reality, Sport Court, Airdrop Cube • March 18th: Proof of Steak Dinners, Talent Hub, Charging Stations, Hotel Key Cards, Hotel Door Hangers, Tweet and You Shall Receive, NFT Photo Booth • April 29th: Booths, Sponsored Sessions, Bitcoin ATMs, Happy Hour, Consensus Official Party, Podcast Studio, Onsite Branding • May 6th: Foundations Secondary, Explorations Secondary, CoinDesk Site Takeover, CoinDesk TV, The Node Newsletter • May 20th: Meeting Rooms 34
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