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2023 OFFICIAL
HOSTS & SPONSORS
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BREAKOUT SESSIONS AT A GLANCE
                             ALL PROGRAMMING WILL BE HELD AT THE HILTON LOS ANGELES AIRPORT HOTEL
                                                                                              TUESDAY AM
          MONDAY AM                             MONDAY PM                               TUESDAY AM                         TUESDAY PM
                                                                                                                             TUESDAY PM
                                                    Sponsorship:                                                            Digital Marketing:
               Sponsorship:                                                                Sponsorship:
                                             Growing Revenue in Spite of                                                 Convert Browsers into
     A New Era in Sponsorship Revenue:                                             Winning the Name Game: The
                                                Losing Seasons and                                                     Buyers: Why do 98% of Fans
      Purpose-Driven Partnerships for                                                New Rules of Sports' Most
                                            Maximizing Growth During the                                                   Leave Your Website
                  the Win                                                          Successful Naming Rights Deals
                                                   Winning Ones                                                         Without Buying Anything?

                                                                                                                           Ticket Management:
                  Esports:                          Digital Marketing:                Business Development:
                                                                                                                      Yesterday's Price is Not Today's
        Esports and Gaming are the          Digital Marketing Technology to         How to Think About Building
                                                                                                                      Price: What Winning Fans Over
      Future of Advertising for Brands.             Drive Ticket Sales                  Your Service Team
                                                                                                                          Off the Field Looks Like

             Fan Engagement:                              DEI:
                                                                                             Ticket Sales:              Business Development:
     Accelerate and Expand Funding: A         Lead From Any Seat: Great
                                                                                  Sell Like a Champion: Habits and Cause Worthy Sports Partnerships
     Case Study of Miller LiteHouse at      Leaders Influence in Any and All
                                                                                     Mindsets of Top Producers      - How Purpose and Play Collide
               AT&T Stadium                            Directions

           Ticket Management:                                                       DEI:
                                           Senior Management:                                                             Senior Management:
      Taboo No More: How Properties                                     Women in Sports Leadership:
                                      Be Legendary: Playing Chess, Not                                                    Navigating Conflict in a
     and Sponsors are Coming Together                                  How I Broke the Glass Ceiling in
                                                 Checkers                                                                  Professional Setting
        On Corporate Ticket Resale                                     a 97% Male Dominated Industry

                  Wild Card:                      Fan Engagement:
                                                                                              Esports:                Customer Service & Retention:
     Sports Betting is Legal... Now What?   Programming Live Events That
                                                                                   Using Data to Drive Esports and   Drive Revenue by Being Your Own
        How to Drive Revenue in the         Increase Fan Engagement and
           Sports Betting Category                                                        Gaming Growth                         Customer
                                                   Drive Revenue

                Social Media:                        Wild Card:                              Wild Card:                        Marketing:
       Talent: The New Mass Medium          The Impact of the 2026 World          The Six Best Ideas You Should Be     Demystifying Modern Digital
             That's Here to Stay                Cup in North America                         Doing Now                Marketing for Live Experiences

                                                                                             Marketing:
           Career Development:                       Marketing:
                                                                                     Disrupting Premium Sales:                 Sponsorship:
      Crossing the Aisle: What It's Like      Marketing Strategy: Shifting
                                                                                   How to Digitize Premium Offers     Sports and Sponsorships: More
       Jumping From Ticket Sales to          From Consumer Focused... to
                                                                                     to Enhance the Customer                   Than a Game
            Global Partnerships                  Consumer Obsessed
                                                                                   Experience and Increase Sales

                                                                                                                                     *Speakers & sessions subject to change
2.                                                       National Sports Forum | www.sports-forum.com
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SUNDAY, FEBRUARY 26
Time (PST) PROGRAM (All Events at Hilton LAX Hotel)                                                         SESSION LEADERS

8:00 am     CASE CUP COMPETITION
            BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT (BDSE) WORKSHOP             Private workshop    BDSE Committee
8:00 am                                          Presented By:

9:00 am     RETENTION & CUSTOMER SERVICE WORKSHOP                                       Open to All         Ron Contorno, Full House Solutions, Steve Carter, San Diego Padres
            SALES LEADERS ROUNDTABLE             Presented by:                          Private Workshop    Mario Oliveri, New York Yankees, Jared Graff, San Antonio Spurs, Justin Dunn, Ontario Clippers, Nick
                                                                                                            Richardson, Texas Rangers
11:00 am    SUNDAY BRUNCH                                                                                   (Provided at Hilton LAX)
12:00 pm    INNOVATION LAB (TECH)                Presented By:                          Open to All         Dan Migala, Legends & Brian Gainor, Legends
            SOCCER WORKSHOP (MLS/USL/NWSL) [NEW!]                                       Private Workshop    Katie Foglia, Columbus Crew & Tyler Franz, FC Cincinnati
            GETTING THE MOST OUT OF THE NSF TRADE SHOW                                  Open to All         David Brown, idegy, inc.
            MLB & MiLB WORKSHOP                                                         Private Workshop    Brian Jemison, Detroit Tigers & Brett Baur, Pittsburg Pirates
            NFL WORKSHOP                                                                Private Workshop    Kevin Hilton, San Francisco 49ers & Adam Nuse, Tennessee Titans
            ARENA WORKSHOP                                                              Private Workshop    Will Eidam, Detroit Pistons, Eric Stisser, St. Louis Blues & Jared Kozinn, Dansons | Pit Boss
            HEALTHCARE SPONSORSHIP WORKSHOP                                             Open to All         Morgan McLeod, Playbook for Health & John Davis, Wheeling Nailers
            BANKING/CREDIT UNION SPONSORSHIP WORKSHOP [NEW!]                            Open to All         Dave Mullins, REvolution, Vincent Pierson, VSP Strategies, Matt Gottfried, U.S. Bank, Kristi Simmons,
                                                                                                            Sporting Kansas City
2:30 pm     HALF TIME SNACK BREAK                                                                           (Provided at Hilton LAX)
3:00 pm     INNOVATION LAB (Creativity)          Presented By:                          Open to All         Dan Migala, Legends & Brian Gainor, Legends
            CORPORATE PARTNERSHIP & BRAND ACTIVATION WORKSHOP (Includes Tech Tank) Open to All              Sean O'Hara, Legends & Brian Richeson, Tampa Bay Rays, Mark Harrison, MH3 Collective
                                             Presented By:
            MARKETING & FAN ENGAGEMENT WORKSHOP (Includes Tech Tank)                    Open to All         Mary Pink, Iowa State & John Durbin, FC Cincinnati
            TICKET SALES & STRATEGY WORKSHOP (Includes Tech Tank)                       Open to All         Tom Sheridan, SportsBizBuilders, Paige Farragut, FEVO & Josh Young, Formula 1 Miami
            BUSINESS INTELLIGENCE & DATA ANALYTICS WORKSHOP [NEW!]                      Open to All         Will Eidam, Detroit Pistons, Brittany Ramos, Los Angeles Rams
            SPORTS BETTING WORKSHOP [NEW!]                                              Open to All         Jim Kahler, Cleveland State University, Charles Curran, American Tower, Steve Pastorino, Blackhawk
                                                                                                            Network, Tom Bridger, Tradable Bits
5:00 pm     BUDWEISER BEER WAGON                 Presented By:                                              (Provided at Hilton LAX)
5:30 pm     BUSES DEPART HILTON FOR BMO STADIUM

6:10 pm     2023 WELCOME RECEPTION AT BMO STADIUM (LAFC)         Presented by:

8:30 pm     BUSES DEPART BMO STADIUM FOR HILTON LAX
                                                                                                                                                                                    *Speakers & sessions subject to change

"THE TIP OFF" OPENING KEYNOTE FIRESIDE CHAT
Monday, February 27 | 10:30 AM

                                             WILL FERRELL                                                  LARRY FREEDMAN                                                   ABE MADKOUR
                                             Actor, Writer, Producer                                       Co-President &                                                   Publisher & Executive Editor
                                             & Co-Owner                                                    Chief Business Officer                                           Sports Business Journal/Daily
                                             LAFC                                                          LAFC

                                                                                 National Sports Forum | www.sports-forum.com                                                                                                3.
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*Speakers & sessions subject to change
                                                                                                     MONDAY, FEBRUARY
                                                                                                     MONDAY, FEBRUARY27
                                                                                                                      11
                    Time (PST)   PROGRAM (All Events at Hilton LAX)                                                                                                                   SPEAKERS
                    8:30 am      NEWCOMER’S BREAKFAST                                                                                           Presented by :                        Mary Pink, Iowa State Athletics Department
                    10:00 am     OPENING CEREMONIES
                    10:30 am     “The TIP OFF” Opening Fireside Chat                                                                                                                  MODERATOR: Abe Madkour, Sports Business Journal
                                                                                                                                                                                      GUESTS: Will Ferrell, Co- Owner, LAFC & Larry Freedman, Co-President, LAFC
                    11:15 am     COFFEE BREAK                                                                                                                                         (Provided at Hilton LAX)
                    12:00 pm     FAN ENGAGEMENT                   Accelerate and Expand Funding: A Case Study of Miller LiteHouse at AT&T Stadium                                     John Roberson, Advent, Nate Reilly, Dallas Cowboys
                                                                                                                                     Presented By:
 BREAKOUT BLOCK 1

                                 ESPORTS/MARKETING                Esports and Gaming are the Future of Advertising for Brands                                                         Leonard Edwards, Evil Geniuses
                                 TICKET MANAGEMENT                Taboo No More: How Properties and Sponsors are Coming Together On Corporate Ticket Resale                           Jim Andrews, A-Mark Partnership Strategies, Samantha Davies, City National
                                                                                                                                                                                      Bank
                                 WILD CARD                        Sports Betting is Legal... Now What? How to Drive Revenue in the Sports Betting Category                            Cosmina Schulman, NESN
                                 SOCIAL MEDIA                     Talent: The New Mass Medium That's Here to Stay                                                                     Kellen Benjamin, Wasserman, Jaymee Messler, Gaming Society, Romola
                                                                                                                                                                                      Ratnam, Endeavor, Evan Shugerman, Meta
                                 SPONSORSHIP                      A New Era in Sponsorship Revenue: Purpose-Driven Partnerships for the Win!                                          Alex Mallen & Courtney Ksiazek, Angel City FC
                                 CAREER DEVELOPMENT               Crossing the Aisle: What It's Like Jumping from Ticket Sales to Global Partnerships                                 Eric Platte, Atlanta Hawks/State Farm Arena
                                 SENIOR MANAGEMENT                Making the Ingress Simplistic                                                  Presented By:                        John Baier, Evolv
                    1:00 pm      LUNCH IN THE TRADE SHOW                                                                                                                              (Provided at Hilton LAX)
                    2:30 pm      SPONSORSHIP                      Growing Revenue in Spite of Losing Seasons and Maximizing Growth During the Winning Ones                            Sergio del Prado, San Diego Padres
 BREAKOUT BLOCK 2

                                 DIGITAL MARKETING                Digital Marketing Technology to Drive Ticket Sales                                                                  Aditya Varanasi, Awarity
                                 MARKETING                        Marketing Strategy: Shifting from Consumer Focused... to Consumer Obsessed!                                         Michelle DeMott, LAFC, Ryan Bishara, LAFC
                                 FAN ENGAGEMENT                   Programming Live Events That Increase Fan Engagement and Drive Revenue                                              Adolfo Romero, SoFi Stadium/Hollywood Park
                                 DEI                              Lead From Any Seat: Great Leaders Influence in Any and All Directions                                               Jasmine James, Carolina Panthers/Charlotte FC
                                 SENIOR MANAGEMENT                Be Legendary: Playing Chess, Not Checkers                                                                           Sean Penix, Shelby Jordan, Jessica Vella, Corey Breton, Legends
                                 WILD CARD                        The Impact of the 2026 World Cup in North America                                                                   Kevin Kane, Navigate, Pete Giorgio, Deloitte, David Neal, Fox Sports,
                                                                                                                                                                                      David Cipullo, Tigertail Advisory
                                 BUSINESS DEVELOPMENT             Pursuing Ideas and Initiatives That Help Grow Your Business!                                                        Brad Friedman, FanServ
                    3:30 pm      AFTERNOON SNACK BREAK                                                                                                                                (Provided at Hilton LAX)
                    4:00 pm      AFTERNOON SESSION STARTS - Announcing the 2023 Case Cup Winners & Project Possible Award Winner
                    4:30 pm      Afternoon Super Panel "FROM WHERE WE SIT: SPONSORS ON SPONSORSHIP"                                                                                   MODERATOR: Dionna Widder, Formerly Houston Dynamo FC/Houston Dash
                                                                                                                                                                                      PANELISTS: Joe Turoff, Chervon, Kevin Weeks, SoFi, Sonya Kunkel, Bank of
                                                                                                                                                                                      Montreal, Michael Jeter, Google
                    5:45 pm      OPENING NIGHT IN THE TRADESHOW
                    8:00 pm      FORUM AFTER HOURS - TIXR & LAUGH FACTORY COMEDY HOUR - With Secret Headliner!                                   Presented By:

                      KELLEN         JARED       JEN FRY         JOHN         ADITYA        NICK         ASIA             NICK      LEONARD               NICOLE            ALEX        MATT          JASMINE     BRIAN       COSMINA           JIM       BRITTANY
                     BENJAMIN       GRAFF          CEO          BEAVEN       VARANASI   RICHARDSON   GHOLSTON            BAKER      EDWARDS                 PIKE          MALLEN      GOTTFRIED        JAMES      BAUER      SCHULMAN         KAHLER       RAMOS
                     EVP, Talent Dir. Business JenFry Talks    EVP, Ticket     CEO        VP, Ticket Sr. Director,     COO, AEG     VP & Head             Head of         Director,     AVP &        Director of President SVP, Strategic    Director,   Sr. Director,
                      Sales &    Development                    Sales &       Awarity    Retention &  Marketing          Global      of Global             Global        Corporate    Director of   Inclusion &    Bauer     Partnerships     Sports     Partnership
                     Marketing Spurs Sports                     Service                 New Business Jacksonville     Partnerships Partnerships          Gaming &       Partnerships Experiential    Belonging Entertainment    NESN         & Entmt      Marketing
                     Wasserman     & Entmt                    Golden State                   Dev.      Jaguars        AEG Global Evil Geniuses           US Sports      Angel City FC Marketing       Carolina   Marketing                   Program     Los Angeles
                                                                Warriors                    Texas                                                         YouGov                       US BANK       Panthers/                              Cleveland        Rams
4.                                                                                        Rangers                                                                                                   Charlotte FC                               State
                                                                                                        Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com                                                             University
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TUESDAY, FEBRUARY 28                                                                                        *Speakers & sessions subject to change

                   Time (PST)     PROGRAM (All Events at Hilton LAX)                                                                                                    SPEAKERS
                   8:30 am        MORNING REFRESHMENTS IN THE TRADE SHOW HALL                                                            Presented By:                  (Provided at Hilton LAX)

                   9:00 am        OPENING REMARKS AND PRESENTATION OF 2023 ADCHIEVEMENT AWARDS
                   10:00 am       Morning Super Panel: "Let's pLAy!"                                                                     Presented by:                  MODERATOR: John Roberson, Advent
                                                                                                                                                                        PANELISTS: Lon Rosen, Los Angeles Dodgers, Mike Bohn, USC, Lee Zeidman,
                                                                                                                                                                        Crypto.com Arena, Microsoft Arena & LA Live, Kathryn Schloessman, Los
                                                                                                                                                                        Angeles Sports & Entertainment Commision
                   11:00 am       COFFEE BREAK                                                                                          Presented By:                   (Provided at Hilton LAX)

                   11:30 am       SPONSORSHIP                     Winning the Name Game: The New Rules of Sports' Most Successful Naming Rights Deals                   Nick Baker, Kami Stoianov, Russell Silvers, AEG Global
                                  DEI                             Women in Sports Leadership: How I Broke the Glass Ceiling in a 97% Male Dominated Industry            Toni Will, Kalamazoo Wings
BREAKOUT BLOCK 3

                                  TICKET SALES                    Sell Like a Champion: Habits and Mindsets of Top Producers                                            Danny Heinsohn, Southwestern Consulting
                                  BUSINESS DEVELOPMENT            How to Think About Building Your Service Team                                                         S.J. Tucker, New York Knicks
                                  ESPORTS                         Using Data to Drive Esports and Gaming Growth                                                         Nicole Pike, YouGov
                                  MARKETING                       Disrupting Premium Sales: How To Digitize Premium Offers To Enhance The Customer Experience           Cara Leis, FEVO, Josh Feinberg Oakland Athletics
                                                                  And Increase Sales                                              Presented by:

                                  WILD CARD                       The Six Best Ideas You Should Be Doing Now!                                                           Ron Seaver, National Sports Forum
                   12:30 pm       LUNCH IN THE TRADE SHOW                                                                                                               (Provided at Hilton LAX)
                   2:30 pm        MARKETING                       Demystifying Modern Digital Marketing for Live Experiences          Presented by:                     Chad Saunders, Tetraction Digital Strategy, Acacia Diaz, Tixr
                                  TICKET MANAGEMENT               Yesterday's Price is Not Today's Price: What Winning Fans Over Off the Field Looks Like               Asia Gholston & Chris Gargani, Jacksonville Jaguars
BREAKOUT BLOCK 4

                                  BUSINESS DEVELOPMENT            Cause Worthy Sports Partnerships - How Purpose and Play Collide                                       Scott Emery, Josh Veilleux, AEG Global
                                  SENIOR MANAGEMENT               Navigating Conflict in a Professional Setting                                                         Jen Fry, JenFry Talks
                                  CUSTOMER SERVICE &              Drive Revenue by Being your Own Customer                                                              Stacy McGranor, San Jose Sharks
                                  RETENTION
                                  DIGITAL MARKETING               Convert Browsers into Buyers: Why do 98% of Fans Leave Your Website Without Buying Anything?          Brian Bauer, Bauer Entertainment Marketing
                                  SPONSORSHIP                     Sports and Sponsorships: More Than a Game                                                             Kimberly Beaudin, College Football Hall of Fame
                                  FAN ENGAGEMENT                  The Future of Immersive Fan Expereinces                            Presented By:                      Preston Ward & Rick Boss, Sky Elements
                   3:45 pm        ICE CREAM BREAK                                                                                     Presented By:                     (Provided at Hilton LAX)

                   4:20 pm        Closing Super Panel: "OUR BEST, (MY WORST...), AND THE FUTURE OF TICKETING"                        Presented By:                      MODERATOR: Ron Seaver, National Sports Forum
                                                                                                                                                                        PANELISTS: John Beaven, Golden State Warriors, Ashley Hall, LA Galaxy,
                                                                                                                                                                        Todd “Parney” Parnell, Richmond Flying Squirrels, Naira Perez, Portland
                                                                                                                                                                        Trailblazers
                   5:50 pm        Buses Depart Hilton LAX for Hollywood Park/SoFi Stadium/YouTube Theater
                   6:20 pm        BUDWEISER GALA at Hollywood Park/SoFi Stadium/YouTube Theater                                      Presented by:

                       DANNY         DAN          ERIC           STACY          LEE        DIONNA       KEVIN      SERGIO DEL      ANEISHA      SCOTT          TONI       JOHN           KAMI          SEAN            JIM      COURTNEY           BRIAN
                     HEINSOHN      MIGALA       PLATTE       MCGRANOR        ZEIDMAN       WIDDER       KANE         PRADO        JOHNSON       EMERY          WILL     ROBERSON      STOIANOV         PENIX       ANDREWS        KSIAZEK         GAINOR
                    Professional Co-President VP, Global     Sr. Director,   President       CRO       Director,       SVP,      Director of   VP, AEG       General       CEO       Sr. Director, Sr. Director,     CEO &      Sr. Director,       VP,
                       Sales &   & CRO Global Partnerships   CX Strategy     Crypto.com    Houston      Client      Corporate      Member       Global       Manager     Advent       AEG Global    Collegiate      Founder     Partnership     Innovation
                     Leadership   Technology    Atlanta       San Jose         Arena,     Dynamo FC/   Strategy    Partnerships Experience & Partnerships   Kalamazoo                Parternships Partnerships       A-Mark      Marketing       Legends
                        Coach      Solutions  Hawks/State       Sharks        Microsoft    Houston     Navigate     San Diego     Retention   AEG Global      Wings                  AEG Global      Legends       Partnership Angel City FC
                    Southwestern   Legends    Farm Arena                     Arena & LA      Dash                    Padres      Jacksonville                                                                      Strategies,
                     Consulting                                                 Live                                               Jaguars                                                                             LLC                                   5.
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NSF SUNDAY   WORKSHOPS
                                                                            SUNDAY WORKSHOPS
                                                                                     Best Practices & Idea Sharing
     Time (PST)   SUNDAY WORKSHOP                            WORKSHOP DESCRIPTION
     8:00 am      BUSINESS OF DIVERSITY IN SPORTS &          This special interactive program is reserved exclusively for the BDSE cohort. The session will focus on networking, leadership and career   Private Workshop
                  ENTERTAINMENT (BDSE) WORKSHOP              development centered around increasing diversity within the leadership ranks of the sports industry.
                  Presented By:
     9:00 am                                                 So many customer accounts have been lost over the past several years - season tickets, partial plans, group leaders, premium seating.       Open to All
                  RETENTION & CUSTOMER SERVICE WORKSHOP      We compiled several success stories from within team sports and even a few from outside of our industry. Each winning campaign will
                                                             be presented and discussed. We will also brainstorm for new win back ideas.
                                                             New to the NSF in 2023, the Sales Leadership Roundtable brings together sales leaders across the country. The roundtable is structured      Private Workshop
                  SALES LEADERS ROUNDTABLE [NEW!]
                                                             to bring a diverse group of league professionals together for open and candid conversations on the challenges faced by sports business
                  Sponsored By:
                                                             teams.
     12:00 pm     GETTING THE MOST OUT OF THE TRADE SHOW     RECOMMENDED FOR EXHIBITORS. Stop in to hear some tips and tricks on how you can maximize your time at this year’s NSF!                      Open to All
                                                             New to the NSF, this workshop is designed for brand marketers from Credit Unions & Banks to collaborate and discuss their partnership       Private Workshop
                  CREDIT UNION & BANKING SPONSORSHIP
                                                             success stories, their biggest challenges, and the latest trends in sponsorship. It’s also a chance for teams & properties to join the
                  WORKSHOP [NEW!]
                                                             conversation on how to best bring these partnerships to life.
                                                             This workshop seeks to bring together top-level executives from both the team and healthcare partner viewpoints. This session will be       Private Workshop
                  HEALTHCARE SPONSORSHIP WORKSHOP            dedicated to discussing a number of key topics and learning best practices, focusing on Employee Engagement & Recruitment, Digital
                                                             and CRM Integration, and Branding & Activation Strategy.
                                                             Discuss a strategic approach to growing the beautiful game with colleagues from across MLS, NWSL, USL and other soccer organizations.       Private Workshop
                  SOCCER WORKSHOP (MLS/USL/NWSL) [NEW!]      Topics could include: capitalizing on World Cup fever and the road to 2026, selling soccer – a sport for a new North America, driving
                                                             revenue through data and analytics, building a rivalry (featuring learnings from the Crew and FCC’s rivalry “Hell Is Real”) and more!
                                                             A candid round table discussion with MLB executives on ticket sales, services and marketing. Come be a part of the camaraderie, ask the     Private Workshop
                  MLB/MiLB WORKSHOP
                                                             tough questions, get better insight and take it all back to your respective clubs.
                                                             Connect with fellow NFL executives in a private idea-sharing session highlighting marketing and ticketing strategies, sponsorship           Private Workshop
                  NFL WORKSHOP
                                                             opportunities, as well as suite sales initiatives.
                                                             A special chance for NBA, NHL and other arena-focused executives to join together for an open discussion highlighting best business         Private Workshop
                  ARENA (NBA & NHL) WORKSHOP
                                                             practices within sponsorship, ticketing, marketing, and much more.
                                                             Join the Innovation Lab for an open discussion unearthing and accurately assessing the best ideas and programs in the marketplace that      Open to All
                  INNOVATION LAB (TECH)
                                                             will attract local, national, and international brands.
     2:30 pm                                                                              AFTERNOON SNACK (Provided at Hilton LAX)
     3:00 pm      TICKET SALES & STRATEGY WORKSHOP           We’re bringing together top executives to discuss their best tips and strategies to boost revenue. This is a great opportunity to explore   Open to All
                  (Includes Tech Tank)                       some of the latest trends to increase revenue for your team or organization.
                  CORPORATE PARTNERSHIPS & BRAND             Connect with fellow executives in this idea-sharing session on how to generate revenue-streams, drive consumer reaction to your             Open to All
                  ACTIVATION WORKSHOP (Includes Tech Tank)   brand, and maximize your corporate partnerships.
                  Presented By:

                  MARKETING & FAN ENGAGEMENT                 Learn and discuss some great marketing strategies and learn innovative ways to enhance in-venue experience in this idea-sharing             Open to All
                  WORKSHOP (Includes Tech Tank)              session aimed to help you take fan engagement to new heights.
                                                             Is your department committed to making more data-driven decisions, but not sure where to start? Join as industry professionals within       Open to All
                  BUSINESS INTELLIGENCE & DATA ANALYTICS
                                                             Corporate Partnerships discuss ways to not only collaborate with their Business Intelligence/Analytics teams internally, but also how to
                  [NEW!]
                                                             leverage and share that newly obtained data with external partners. No advanced degree in statistics is required!
                                                             Join the Innovation Lab for an open discussion unearthing and accurately assessing the best ideas and programs in the marketplace that      Open to All
                  INNOVATION LAB (CREATIVITY)
                                                             will attract local, national, and international brands.
                                                             Are You In Position to Activate Your Opportunities? This workshop will consist of three 20 minute presentations followed by a panel         Open to All
                  SPORTS BETTING [NEW!]                      discussion with plenty of open discussion. The three presentations will focus on: Cross promotions and activations with your sports
                                                             gaming sponsors, understanding the future of in-game betting, and capturing data that will drive ticket sales.
6.                                                                                   National Sports Forum | www.sports-forum.com
REGISTER
                  REGISTER FOR THE2023
                           FOR THE 2019NSF
                                        NSF                                                          BEHIND THE SCENES TOURS

 Singles           Triple Play      Starting Line Up                The Team
(1-2 Badges)        (3-6 Badges)        (7-9 Badges)                (10+ Badges)

                                                                                                  This year, the 2023 Budweiser Gala will be
                                                                                                  held on Tuesday night at Hollywood Park/SoFi
  $1,795             $1,305               $1,145                       $895                       Stadium/YouTube Theater directly following
per badge          per badge*           per badge*                per badge*                      the final Super Panel of the conference on
                                                                                                  February 28th. Home to the LA Rams and
                                                                                                  LA Chargers, attendees will get a chance to
                                                                                                  experience a behind-the-scenes tour of the
                                                                                                  stadium and enjoy a night of networking!
               Prices valid January 16th - Walk Up
   *Must be from the same organization to take advantage of group pricing

Register now for the 2023 National Sports Forum at $1,795
  per badge OR take advantage of our Group Pricing!

                   For more information, contact:
                        Emily Crawford
                                                                                                  BMO Stadium will be the official host of the
      at 619-469-4101 x207 | emily@sports-forum.com                                               Sunday Night Welcome Reception on February
        or visit us online at www.sports-forum.com                                                26, 2023! Attendees will have the opportunity
                                                                                                  go on a behind-the-scenes tour of the stadium,
                                                                                                  a reception with appetizers and drinks, and a
                                                                                                  special keynote session welcoming everyone
                                                                                                  to the 27th annual National Sports Forum!
                                                   National Sports Forum | www.sports-forum.com                                                    7.
ADDITIONAL PROGRAMMING

     The 2023 NSF ADchievement© Awards              The 2023 NSF SAMMY Awards (Sales,
     recognize the year’s most outstanding          Advertising, Marketing, Management,
     advertising     campaigns      in   sports,    Idea of the Year) finalists will highlight six
     highlighting all the marketing leaders in      revenue-generating ideas that showcase
                                                    tremendous results in the sports industry.
     the industry. As one of the only sport-
     specific awards, this competition brings
                                                    The six NSF SAMMY finalists will present                     Thirty-two (32) of the top up-and-coming diverse
                                                    their idea’s objectives, actions, and                        sports professionals, representing many of the
     in hundreds of submissions to take home        results to the 2023 NSF Attendees, who                       major organizations in the industry, will be awarded
     the award for the best and most effective      determine the winner. Join us to decide                      scholarships for the tenth annual NSF Business of
     advertising in 8 categories. Winners will be   who will win the prestigious honors this                     Diversity in Sports and Entertainment program.
     announced live at the 2023 National Sports     year during the “Six Best Ideas You Should
     Forum in Los Angeles on February 28th.         Be Doing NOW!” Breakout session on                           Chaired by a nine-person committee and presenting
                                                    Tuesday, February 28th, 11:00 am PST.                        partner Legends, this inclusive program will focus
                                                                                                                 on leadership and career development centered
                                                                                                                 around increasing diversity within the leadership
                       The 16th annual Case Cup Competition will be held at the                                  ranks of the industry. Each scholarship recipient
                       2023 National Sports Forum. Eleven of the nation's top MBA                                will attend the BDSE program Saturday and Sunday
                       and Sports Masters programs will compete in a 24-hour multi-                              and the full conference Monday and Tuesday.
                       disciplinary competition to see who has what it takes to take
                       home the cup! Join us Sunday, February 26th to watch the sports
                       industry’s rising stars showcase their skills obtained from their
                       program and compete to be named the 2023 Case Cup winner!

                               The 2023 Case Cup Contestants:

                                                                                                                 The 2023 NSF Project Possible Award celebrates
                                                                                                                 an individual in the sports and entertainment
                                                                                                                 industry who goes above and beyond to better their
                                                                                                                 community and leave a positive impact on others.

                                                                                                                 Individuals are nominated by colleagues in the
                                                                                                                 sports industry and the recipient is hand selected
                                                                                                                 by the NSF Steering Committee and Project
                                                                                                                 Possible Award Selection Committee. The recipient
                                                                                                                 will be awarded the Project Possible Award at
                                                                                                                 the 2023 National Sports Forum in Los Angeles.

8.                                                                National Sports Forum | www.sports-forum.com
9.
2023 NSF TRADE SHOW &
                                                                     SPONSOR VILLAGE

       EXHIBIT AT THE 2023 NSF TRADE SHOW
                 SPACE IS LIMITED... REGISTER NOW!                                                                                   NSF TECH TANK
                                                                                                                 The NSF Tech Tank is designed to expose innovative companies
                                                                                                                 to teams, sports properties, and agencies. Tech Tank will
           2023 NSF TRADE SHOW MAP             •    Gain access to hundreds of sports business                   be held on Sunday, February 26, 2023 during the Discipline
                                                    decision-makers                                              Workshops and will consist of three “flights” centered on
                                               •    Show off your products and services                          specific new technological trends in the sports industry:
                                               •    Network and build relationships with
                                                    executives in all areas of the sports industry                Corporate Partnership & Brand Activation
                                               •    All booths include 2 All-Access Attendee                 In this flight, we look to uncover new technologies that can be adding value to
                                                    Badges to the 2023 NSF
                                                   *Exclusivity not available for NSF Exhibitors             existing corporate partnerships, as well as technologies that could be introducing
                                                                                                             new revenue streams for sports properties.
                                                   GOLD BOOTH - $4,895
                                                   SILVER BOOTH - $4,395
                                                                                                                                  Ticket Sales & Strategy
                                                    BRONZE BOOTH                  - $3,895                   This flight aims to showcase innovative companies in the ticketing space and will
                                                   For more information contact Josh Keiles                  focus on new and unique ways for sports properties to increase their ticketing
                                                         at josh@sports-forum.com
                                                                                                             revenues, drive season ticket renewals, maximize inside sales operations, and more.

                                                                                                                            Marketing & Fan Engagement
                                                                                                             The “Marketing & Fan Engagement” flight aims to showcase innovative companies
      LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES FOR THE 2023 NATIONAL SPORTS FORUM                          assisting sports organizations in creating the next level of engagement with their
                                                                                                             fans inside the venue and out.
 As a sponsor, you’ll have the
 opportunity to gain exposure to
 hundreds of influential executives                                                                                Limited Spots Available. Secure your space before it’s too late!
 in the sports industry in a dynamic,
 interactive setting. This is a unique
 way to generate new relationships
 and GROW your business in the
 industry.

  FOR MORE INFORMATION CONTACT
    Josh Keiles at 562.522.5120 or                                                                                For more information or to participate in the NSF Tech Tank contact
       josh@sports-forum.com                                                                                           Josh Keiles at 562.522.5120 or josh@sports-forum.com
                                            2023 NSF SPONSOR VILLAGE MAP

10.                                                                          National Sports Forum | www.sports-forum.com
THANK YOU TO OUR 2023 SPONSORS & PARTNERS

                       OFFICIAL SPONSORS                                                                                 STRATEGIC PARTNERS

                                                                                                                         PLATINUM VENDORS

                                                                                                                             VENDOR+
                     ACCOMMODATIONS
  The Official Host Hotel of the 2023 National Sports Forum is the

      Hilton Los Angeles Airport
           5711 W Century Blvd, Los Angeles, CA 90045
                        (310) 410-4000

Located in the heart of Los Angeles, Hilton LAX is just a few steps from
the airport and only 4 miles from SoFi Stadium – one of our official NSF
hosts. All NSF programming, including workshops, super panels, breakout
                                                                                                                          EVENT AFFILIATES
sessions, and the tradeshow will be taking place at this prime destination.

All NSF attendees are eligible to receive a special discounted rate of $209 per night.
The room block is fillng up quickly, visit our website to book your hotel today.
                      www.sports-forum.com/hotel-info/

                                                                          National Sports Forum | www.sports-forum.com                        11.
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