PRAGUE Cushman & Wakefield Global Cities Retail Guide
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PRAGUE
Cushman & Wakefield
Global Cities Retail Guide
Cushman & Wakefield | Prague | 2019 0
Prague is the capital city of the Czech
Republic. It dominates the country as a
business, cultural, educational, tourist
and cosmopolitan centre. The historical
centre of Prague is UNESCO protected
and represents the biggest compact
historical centre globally.
The commercial and retail centre of Prague is in the historic
central area on the right side of to the River Vltava. It is an
attractive market for international retailers, particularly Prague’s
high street. The district of Prague 1, where high street retail is
concentrated, is defined by the area bounded by Parizska street
and Palladium shopping centre to the north, and My Narodni
department store and Wenceslas Square to the south. The prime
area comprises some 700 units, together with over 500 units in
secondary locations, equating to an estimated high street
floorspace of 250,000 sqm.
Prague has the biggest and most developed high street area
within the whole CEE region. It is home to many flagship stores,
including H&M, Zara, Foot Locker, M&S, C&A, Van Graaf,
Mango, New Yorker, Louis Vuitton, Cartier, Dolce & Gabbana,
Prada, Gucci, Hermes, Tiffany & Co., Jimmy Choo, Gant,
Pandora, Hugo Boss, Baťa and Hard Rock Café plus many
others.
There are also a number of strong and well-performing shopping
centres in Prague. Palladium, Centrum Chodov and Novy
Smichov are the most important and best performing in the
market. PRAGUE
FACTS ABOUT CITY
1.29 million inhabitants + 206,000 registered foreigners
OVERVIEW
Annual footfall of 54 million at the busiest prime high street
location in Prague – Wenceslas Square and Na Prikope Street
7.9 million tourists per year – a pull for international retailers
Stores in Prague are open 7 days a week, 365 days a year
Cushman & Wakefield | Prague | 2019 1
PRAGUE KEY RETAIL STREETS & AREAS NA PRIKOPE STREET PARIZSKA STREET Na Prikope street is the most developer high street retail The Parizska street is Prague’s prime luxury retail zone, destination in Prague and the hub of prime mass-market well known for international luxury retailers. Within the retailers in the city. Na Prikope is a pedistrianised street CEE region it represents the biggest luxury market. and links Wenceslas Square with Republic Square. This Parizska street, with its global brands and overall street is in the Top 25 most important and expensive high environment, is now one of the most interesting luxury streets worldwide and is recognized by a number of retail streets in Europe. Brands represented include Louis important international retailers and global brands Vuitton, Prada, Cartier, Gucci, Hermes, Fendi, Loro Piana, including H&M, Zara, Halada, Pandora, Swarowski, Tiffany & Co., TOD´S, Jimmy Choo, COS, Rolex, Dolce & Michael Kors, Douglas, Tous, Gant, Adidas, Nike, Gabbana, Dior, BVLGARI, Philipp Plein, Brunello Salamander, Carpisa, Benetton, Mango, Hugo Boss, Cucinelli, Celine, Escada, Burberry, Salvatore Ferragamo, Weekend, Max Mara, Desigual, Bershka, Tezenis, Pinko, Tory Burch, Longchamp, Valentino, Rimowa and Hamley’s, TGI Fridays and McDonald´s. many others. • 100,000 visitors per day • 30,000 visitors per day • 50,000 sqm of retail area • 20,000 sqm of retail area • 100 stores • 50 stores WENCESLAS SQUARE Wenceslas Square is a key part of high street in Prague and is one of the biggest and historically most important squares in Europe. It is connected with both Na Prikope street and the historical Old Town. Wenceslas square is a wide boulevard dominated by major flagship stores of international retailers including H&M, Van Graaf, Foot Locker, Levi´s, Desirred, Marks & Spencer, Gate, Reserved, Marc O´Polo, Bata, C&A, Calzedonia, Sephora, M.A.C. Cosmetics, McDonald´s, KFC, Burger King, Starbucks and others. • 80,000 visitors per day • 70,000 sqm of retail area • 200 stores Cushman & Wakefield | Prague | 2019 2
PRAGUE HIGH STREET AREA Cushman & Wakefield | Prague | 2019 3
PRAGUE
MARKET OVERVIEW
KEY AREAS / CONSUMER MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT RANGE OF UNIT
STREETS/ SHOPPING PROFILE FOR UNIT OF SIZES
CENTRES 200 SQM
Na Prikope Mass-middle H&M, NIKE, GANT, Mango, Benetton, IQOS, Manufaktura, Footshop, 200-230 15–6,500 sqm
market, tourists Zara, Pandora, Ecco, New Yorker, Vapiano, TOUS €/sqm/month
Lacoste, Desigual, Hamley‘s,
McDonald’s, Douglas etc.
Wenceslas Square Mass-middle Van Graaf, H&M, Marks & Spencer, IKEA, Levi‘s 150-185 15–4,500 sqm
market, tourists Foot Locker, C&A, McDonald’s, €/sqm/month
Reserved, Bata, Gate, Sephora etc.
Parizska Luxury, High Louis Vuitton, Dolce&Gabbana, Valentino, Montblanc, Céline, Furla, 200-230 40–2,500 sqm
income, tourists Cartier, Gucci, Prada, Hermes, Tiffany Christian Louboutin €/sqm/month
& Co., Hublot, Dior, Hugo Boss,
Burberry, Jimmy Choo and Fendi etc.
Palladium Mass-middle Gant, Foot Locker, H&M, Guess, Under Armour, Lindt, Sabon 85-140 15–2,650 sqm
market, tourists Mothercare, Marks & Spencer, Levi’s, €/sqm/month
Lacoste, Ecco, Geox, Deichmann,
Swarovski, Lush, Sephora
Novy Smichov Mass-middle Tesco, H&M, Lacoste, Zara, Mango, Under Armour, Nespresso 65-140 20–5,800 sqm
market Billabong, Levi’s, Gant, Guess, €/sqm/month
Marella, Storm, Swarovski
Centrum Chodov Mass-middle H&M, C&A, Zara, Promod, Replay, Lilou, Huawei, Honor, Apart, Jo 50-80 20–5,750 sqm
market Foot Locker, MAC, Armani Jeans, Malone €/sqm/month
Tommy Hilfiger
Fashion Arena Prague Premium market Adidas, Nike Polo Ralph Lauren, Under Armour, Högl, Yankee Candle, 30-35 60–500 sqm
Outlet Lacoste, Tommy Hilfiger, Asics, Marc O‘Polo, Swarovski, Karl €/sqm/month*
Swarovski, Armani, Pandora, Baldinini, Lagerfeld
Gant, Guess, Geox
NOTE: *base rent
Cushman & Wakefield | Prague | 2019 4
PRAGUE
SHOPPING CENTRES
CENTRUM CHODOV PALLADIUM
Centrum Chodov is a key shopping centre and fashion PALLADIUM is currently the only shopping mall in the
destination in Prague, with daily footfall of 40,000 people, downtown historical Prague area, with a total size of
total area of 102,242 sqm and 301 retail units. The 40,700 sqm. It opened in 2007. It is in a former army
shopping centre is owned by Unibail-Rodamco and is very barracks building with unique architecture, combining the
attractive for many new brands entering the market. A historical aesthetics with modern touch. The centre has
number of international retailers are located in the centre 180 shops, 20 restaurants, bars and cafés over five floors.
including H&M, Zara, Zara Home, Mondieu, Massimo PALLADIUM is connected to the Republic Square and
Dutti, Denon, COS, Bogner, Karl Lagerfeld, Cremieux, Na Prikope street (the main high street location).
Luisa Spagnoli, C&A, Peek & Cloppenburg, Marks & PALLADIUM became the best performing shopping centre
Spencer, Promod, Replay, Swarovski, Sephora, M.A.C. in the Czech Republic with more than 50,000 visitors per
Cosmetics, Nike and Foot Locker, plus many others. day, with the unique customer proportion of locals and
Centrum Chodov has the largest cinema in Prague, with tourists of approximately 50:50. The market positioning of
18 screens, and also a large food court, covering over this scheme is mid-upper.
6,000 sqm.
The location of Centrum Chodov is on the edge of town, NOVY SMICHOV
surrounded by an office and residential district, next to the Novy Smichov is a one of the busiest shopping centres in
most frequented highway D1, leading to Brno and Prague with a total size of 55,000 sqm. The centre is
Bratislava. It is well connected to the city by public located in Prague 5, near the traffic hub Andel (metro line
transport. B and tram lines leading to the western part of Prague).
Novy Smichov opened in 2001 and has a daily footfall of
FASHION ARENA PRAGUE OUTLET ca. 60,000 visitors and the proportion of locals and tourists
is 95:5. Novy Smichov is the shopping centre with the
Fashion Arena Prague Outlet is the most prominent and
highest traffic in Prague. The wider location has become
best performing factory outlet center in the Czech
one of the most important office and residential districts
Republic. With total size of 25,000 sqm and 107 retail
and transport hubs in Prague. The positioning of this
units, various premium retailers including Polo Ralph
scheme is mid level. In 2018, anchor tenant Tesco was
Lauren, Tommy Hilfiger, Armani, Lacoste and many
downsized which allowed new retail units to open. As part
others are located in the centre. The scheme is operated
of the downsize, the scheme was also partially refitted.
by VIA Outlets and its positioning is premium market.
Cushman & Wakefield | Prague | 2019 5
DEVELOPMENT TO WATCH OUT FOR
SAVARIN
Total Scheme Size (GLA) 59,000 sqm
- Retail 39,000 sqm
- Leisure/Entertainment 8,000 (F&B) sqm
Planned Opening Date 2021/2022
Scheme Type Multi-functional complex
ABOUT THE DEVELOPMENT
The largest down town development project, with a very
significant location in the heart of Prague, connecting
the Wenceslas Square with Na Příkopě, Jindřišská, and
Panská Streets. It will offer more than 150 retail units.
PRAGUE
NEW DEVELOPMENT
WATCH
Cushman & Wakefield | Prague | 2019 6
PRAGUE
FOOD & BEVERAGE
Prague is a cosmopolitan city, There are domestic operators in various fast food, casual
dining, café, restaurant and pub sectors including
representing the largest cultural, Bageterie Boulevard, Cross Café, Fruitisimo, UGO
retail, leisure and entertainment Salads, Kolkovna Pub, Potrefena Husa Pub, Lokal Pub,
destination in the CEE region. Its Pizza Coloseum, KOBE and others.
food and beverage offer reflects this. The majority of the international F&B brands have been
operating in the market for a number of years now. The
Traditional Czech cuisine is dominant, but Prague also
following brands are present in the market; McDonald’s,
has something to suit all international tastes and budgets.
KFC, Burger King, Subway, Pizza Hut, Starbucks, Tchibo,
Local Czech cuisine is represented by concepts such as
Costa Coffee, Paul Bakery, Hard Rock Café, TGI Fridays,
Lokal, Kolkovna, Potrefena Husa and Svejk restaurants.
Amorino and Vapiano.
Gourmet Czech cuisine is rising. Two restaurants have a
Michelin Star: La Degustation Boheme Bourgeoise and
Field. There is an outlook for other restaurants in Prague
to be awarded Michelin Stars.
The dominant locations for F&B (food & beverage) are the
areas with very high footfall, servicing a domestic and/ or
tourist target audience. The main tourist locations, with a
daily footfall up to 100,000 people, are Na Prikope Street,
Wenceslas Square, Celetna and Karlova Street. The main
hot spots for locals are the areas of Národni trida, Andel, I.
P. Pavlova, Dlouha Street, Vodickova Street and
Wenceslas Sqaure. Shopping centre food-courts are also
popular amongst shoppers and workers with many offices
close by.
Cushman & Wakefield | Prague | 2019 7
PRAGUE
FOOD & BEVERAGE MARKET OVERVIEW
KEY AREAS CONSUMER FOOD & BEVERAGE RENT FOR 350
PROFILE OPERATORS SQM UNIT
Na Prikope Mass TGI Fridays, McDonald’s, Kolkovna, 65-75 €/sqm/month
Paul, Vapiano, Burger King,
Bageterie Boulevard
Wenceslas Square Mass McDonald’s, KFC, Pizza Coloseum, 55 €/sqm/month
Burger King, Paul, Starbucks, KOBE
Andel Mass TGI, KOBE, Corleone, Pizza 45 €/sqm/month
Coloseum, McDonald’s, KFC,
Potrefena Husa, Starbucks
Historic District Mass Hard Rock Café, Hooters, Lokal Pub, 55-65 €/sqm/month
(Old Town Square, Dlouhá, Starbucks
Celetná, Karlova street)
Cushman & Wakefield | Prague | 2019 8PRAGUE
RETAIL WAREHOUSING/ BIG-BOX RETAIL
The Prague retail warehouse market is split into 3 main
zones. On the west is Homepark Zlicin with Tesco and
IKEA anchoring the scheme. This scheme is typical of the
standard type of retail park constructed by IKEA in 1998.
The remaining two out of town destinations are Cerny
Most and Pruhonice/Cestlice. Both consist of
a combination of retail parks, standalone big-box units and
shopping centres. All three zones are strategically located
next to the main motorways leading out of Prague.
NAME RETAILERS PRESENT F&B AND LEISURE TYPICAL RENT RANGE OF
TENANTS FOR UNIT OF UNIT SIZES
500 SQM
Homepark Zličín IKEA, Tesco, Sports Direct, Toboga, McDonald’s, 13 €/sqm/month 150-15,000
Datart, Jysk Starbucks sqm
Černý Most Zone Hornbach, Sconto, IKEA, KFC 9 €/sqm/month 300-15,000
XXXLutz, Makro, Electro World sqm
Pruhonice/Cestlice Makro, KIKA, Albert, Bauhaus, KFC, McDonald’s, 9 €/sqm/month 500-25,000
Zone Hornbach, Electro World, Super Fun Park Giraffe sqm
ZOO, Volvo, Jaguar, VW, BMW
Cushman & Wakefield | Prague | 2019 9JAN KOTRBACEK International Partner Head of Retail Agency CEE Cushman & Wakefield, s.r.o. Quadrio Offices Purkynova 2121/3 110 00 Prague 1 Czech Republic Mob:+420 602 655 806 Jan.kotrabacek@eur.cushwake.com No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and the same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals. © 2019 Cushman & Wakefield LLP. All rights reserved.
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