POLAND LESS THAN ONE YEAR TO GO! - August 2011
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POLAND
LESS THAN ONE YEAR TO GO!
August 2011
Location, 07/09/2011
Gdansk – where exactly are you…?
Location, 07/09/2011
Thousand years tradition of a modern city…
Vibrant city numbering almost half a million
citizens and a capital of a 800.000 people
agglomeration
Place of change – Gdansk played vital part in
communist regime overthrowing in Europe
The city of Lech Walesa
- Peace Nobel Prize holder
A growing port city – Polish sea gate to the world
A place where World War II - the most brutal
conflict in the history of humanity - began
World’s capital of amber
Location, 07/09/2011
Direct flights to Gdansk
Location, 07/09/2011
The only UEFA Euro 2012 host
on a seashore…
• Gdansk offers regular ferry service to Sweden (Stockholm-Nynäshamn 18 h
cruise)
• … and Gdynia to Karlskrona, Rostock and Helsinki
Location, 07/09/2011
UEFA EURO 2012™ Marketing Guidelines
composite logo
Location, 07/09/2011
Organisation Chart
City Hall of Gdańsk
BIEG 2012 Mayor’s Bureau of GIK 2012
stadium Sports & Euro 2012 infrastructure
EURO 2012 Office
07/09/2011
Location, 07/09/2011
New stadium in Gdansk!
• Undeniably the most beautiful arena of
UEFA EURO 2012
• cutting edge technologies
• unlimited view form every spot
• unparalleled audio quality
• German design, Polish workmanship
• over 41.000 seats
(up to 45.000 during music concerts)
• place of thrilling sport emotions
• arena worthy of worlds’ greatest stars
Location, 07/09/2011
May 2009…
Location, 07/09/2011…and May 2011
Location, 07/09/2011PGE Arena Gdansk
Location, 07/09/2011During UEFA Euro 2012, following
Stadium in numbers
matches will be held in Gdansk:
3 group stage matches
1 quarterfinal
Millions of viewers, great promo event,
prestige for the city…
To ensure proper maintenance and • 40 VIP lounges
financial security, stadium managing • 1385 business seats
company was chosen. • total length of counter in fan service
spots - 277m
A consortium consisting of local club - • 7 lifts (2 panoramic)
Lechia Gdansk, SportFive and HSG • 1900 parking places for cars and 160
Zander will manage the arena and for coaches
provide as many events as possible •TOTAL COST – ab. 220 mln EURO
Location, 07/09/2011Gdansk in full growth…
Over 1 bln Euro worth of projects!
• new net of roads built before UEFA Euro 2012 will
guarantee safe and quick transfer between all major
spots of the city:
-W-Z Route
-Słowackiego Route
-Karczemki Junction
-Southern Bypass of Gdansk
-Uczniowska st.
-Żaglowa st.
• new trams and ecological, air conditioned buses
adapted for handicaped peoples needs, will make
that transfer comfortable
Location, 07/09/2011Lech Walesa International Airport Gdansk
• construction of a new airport terminal will help to
service up to 6 mln passengers per year and
will provide safe and comfortable conditions for
all UEFA Euro 2012 guests
• in the meantime a new taxiway is being built
that will change the number of possible flight
operations from 12 to 30/ hour
• new aprons will raise the number of c-class
aircrafts staying at the airport from 19 to 46
• new transport solutions in the airport vicinity will
answer to the need of more and more parking
lots and heavier traffic
TOTAL COST – 110 mln EURO
Location, 07/09/2011After a long day (and probably night…)
Gdańsk offers nearly 200.000 lodging places within 2 hours car ride
from the stadium.
Multiplicity of venues guarantees that everyone finds something suitable.
There are many top quality 4 and 5 stars hotels, but in the meantime
over 178 thousand places in affordable guesthouses,
1/2/3 star hotels and hostels.
Location, 07/09/2011UEFA Euro 2012 – unlimited fun!
A wide range of entertainment awaits everyone
coming to Gdansk.
Don’t worry if you don’t a have a ticket. A vivid
and buzzing Fan Zone for 30.000 football fans
awaits you.
You can live through great sport emotions and
have tremendous fun with your friends, and all
that only 15 minutes walk from the beautiful old
town…
A giant screen, delicious snacks and of course
plenty of beer wait for you.
And still that’s not all. Concerts, performances
and much more interesting events throughout
the whole city will happen in June 2012.
Location, 07/09/2011Location, 07/09/2011
UEFA Euro 2012 in Gdansk
- more than just football!
To use the possibilities created by UEFA Euro 2012 Gdansk started
and has been participating in many auxiliary programmes:
„Football schools tournaments for kids”
„Eurogeneration” tournament
„Football 2012 Gdansk” programme
„Supporters in their city”
„Supporters united”
„Junior Gdansk 2012” – construction of 16 football pitches
Location, 07/09/2011Will Gdańsk be on time with all preparations for EURO 2012 ™?
100%
90% 19,0%
29,4% 26,0%
80%
70%
YES YES YES
60% 74,2%
77,4% 78,5%
55,2%
50%
48,0% 52,5%
40%
30%
20%
8,0% 15,2%
13,6%
10% 5,5%
4,6% 4,8%
4,4% 8,0% 5,7%
0%
Gdańsk Aglomeracja (poza Gdańskiem) pozostałe
trudno powiedzieć zdecydowanie nie raczej nie raczej tak zdecydowanie tak
Location, 07/09/2011Will EURO 2012 ™ improves the image of Gdansk abroad?
100%
90%
33,3%
80%
51,7% 53,0%
70%
YES
60% YES 77,9%
YES
50% 91,7% 92,0%
41,9%
40%
30% 40,0% 39,0%
20%
20,0%
10%
4,7% 4,5%
0%
Gdańsk Aglomeracja (poza Gdańskiem) pozostałe
nie wiem/trudno powiedzieć zdecydowanie nie raczej nie raczej tak zdecydowanie tak
Location, 07/09/2011Will UEFA EURO 2012 ™
boost the economic growth of Gdansk and region?
YES
OPINION POLLS
62,0%
YES YES
84,7% 81,0%
Location, 07/09/2011Preparation in numbers
• Altogether Gdańsk will invest almost 1,5 bln EURO in
projects linked to UEFA Euro 2012
• We expect around 180 – 200 thousand fans in Gdańsk
during finals
• All Gdańsk’s old buses were already replaced by modern
vehicles. Also all trams will be replaced by the end of 2011
• Gdańsk will gain new state of the art stadium, develop
airport and gain several new, vital road connections
• We also expect bigger interest of foreign tourists and
investors in our city, in the years following UEFA Euro 2012
Location, 07/09/2011Perspektywa krótkookresowa
The number of international tourists arriving to Poland
in June 2012 will be 820 800.
453 500 will stay in Poland for more than one day!
(Impact Report June 2010)
Location, 07/09/2011Efekty organizacji EURO2012 w PL
EURO 2012 impact on Region
Direct impacts:
shorterm increase of international tourism income
increase of spending on sport, tourism and transport infrastructure
Indirect impacts:
increase of touristic attactivness of the country and longterm increase
of number of tourists
increae of private investments
increase of investment attractivness of the country
(Impact Report June 2010)
Location, 07/09/2011Whisper
marketing
Effective media
coverage
Experience of 9 mld times the globe
the fans citizens will be touched
with the information
about Poland!
Location, 07/09/2011Przyjazdy turystów
Location, 07/09/2011You think
they come
back?
It depends
on how we
did…
Location, 07/09/2011Learn more at
www.gdansk.pl
Location, 07/09/2011Anna Górska Gdańsk Convention Bureau www.gdanskconvention.pl
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