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Visit Norway Italy

March 15 th – April   5th

New lockdown in Italy

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Italy is still divided in zones

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Another wave… waiting for the vaccine.

• The situation in the past days had worsened, so new restrictions until Easter.

• Different restrictions depending on the colour. Only Sardinia has a quite normal situation.

• Vaccination in Italy.

• Slowed by shortage in distribution and logistics and now from stopping Astra Zeneca vaccine.

• Now around 7.200.000 doses and 2.150.000 people fully vaccinated.

• New plans gives 80% of the population vaccinated within the end of the summer.

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News from the market

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On which tasks do you focus most on at the moment at work?

• Programming for summer 2021 has been done and in some cases they are working for winter
  2021/22
• Training webinars for travel agents or for end consumers.
• Keeping the relationship with suppliers and clients alive.

How are the outlooks for this year?

• Not good, the new wave is keeping far the restart
• Some TOs have some requests (both groups and FITs), some for summer (from July on) and some
  for next winter.
• The situation is unclear but they are ready to take any opportunity given by the market.

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•How are the bookings for Norway compared to other destinations?

• Some TOs have some requests (both groups and FITs), some for summer and some for next winter.
• Norway and the Nordics are considered among “the places to go” but most of the clients are still
  waiting to see the evolution of the situation.
• Many of the clients who booked in 2020 are still “on hold” to travel to Norway in 2021.
• Same situation for other destinations.

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What do you need from Norwegian partners/suppliers in the time to come?

• Flexibility! (most of all on cancellation fees).
• Collaboration now and in the future.
• Do not facilitate direct bookings and strengthen the collaboration with the TOs.
• Create new products.
• Information both regarding Covid and the destination (newsletters from all the actors in the travel
  industry).
• Multimedia material.

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What can we do for you to help the current situation? How can we be of
help?

• Keep the level of information high. Utterly important to know any change in Covid times.
• Keep promoting the destination both for its traditional assets (e.g. nature) and as safe country
  (underlining the “green” values).
• Keep on training tour operator staffs and travel agencies.
• Increase the occasions to meet suppliers (so far very good results for NTW and Norway Insights)

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• What kind of digital events (workshops/webinars/meeting places) in
  2021 would you prioritize participating at?

•   Webinars
•   Workshops
•   Virtual fairs
•   Virtual fam trips
•   NTW

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Is there anything else you want to share with us?

• All new digital activities carried out by Visit Norway are appreciated but people are still craving for
  physical meetings
• It will be important to create “corridors” to enable traffic to/from countries that are compliant with
  Covid rules and regulations (tests before and at the arrival, etc.).
• Norway considered a safe and sustainable destination.

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Which travel advice is there in your country at the moment?

• At the moment a new wave is affecting the country and we have restrictions in travelling also from
  town to town. The suggestion is not to travel and if a traveller is coming back from abroad, they
  have to be tested or there is a 14-days quarantine.

How is business affected in your market?

• Travel market is severely affected.
• The waves of the virus following one each other do not allow to plan or start again a “normal”
  business.
• At the moment the closures of TAs are not so high as expected.

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• How is the work situation right now?

• Governmental actions to prevent layoffs are still keeping the situation “on hold” and there are plans
  to extend these actions until June.
• Important to see when and how the situation will recover to understand the full impact on the
  travel industry.

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Insights…

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AIGO and travel consul present the new study to measure the covid-19 impact on the global
travel distribution

• Four months after the first edition, they have updated the research data ”The impact of Covid-19
  on travel distribution – September 2020” to better understand the consequences of the crisis and
  conclude indications to support the sector.
• Over 1,000 tour operators and travel agents across the main markets participated in the survey,
  which ended on September 28th
• Findings show a sector that is still very fragile, suffering from uncertainty about the recovery that is
  difficult to foresee in the immediate future. However, few interesting trends emerged from the
  survey: attention to the destination's ability to manage the emergency, safety measures adopted
  and quality of the health system; solo travel and appreciation for individual or small groups travels;
  very flexible cancellation policies. In the short term: the rise of domestic or proximity tourism.

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NTW: the Italian buyers

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35 buyers from Italy: a new record
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The specialists

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Groups

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Active holidays
    (hiking, biking, etc.)

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Miscellaneous

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Contact us:
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