How to Grow Your Brand and Generate Passive Income with a Self-Published Book on Amazon - By Jen Ruiz

How to Grow Your Brand and Generate
 Passive Income with a Self-Published
           Book on Amazon
             By Jen Ruiz

Welcome!
• Covering self-publishing
  basics in less than an hour
                                 #WeAllGrow
• Slides will be available for
  download on my website
  after the webinar
• Feel free to chime in with
  any comments or
  questions

Who am I?
Lawyer turned travel blogger
Founder, Jen on a Jet Plane
#1 Amazon bestselling author
TEDx Speaker
Featured in The Washington Post,
Huffington Post, ABC News & Business
Insider

Why should you self-publish?
Self-Publishing                          Traditional Publishing
• On your timeline; go from idea to      • On the publisher/agent’s timeline,
  bestseller in 90 days                    may take 2 years or more
• Up to 70% royalties on Amazon          • 10-15% of royalties
• Design, title and formatting are all   • Design, title and formatting are up to
  up to you                                the publishing company
• No middle man required                 • You need an agent before you get a
• You sell as much as you market           book contract
                                         • Publishing companies rarely market
                                           smaller authors

What can self-publishing do
for you and your brand?
- Establish your expertise
- Garner additional press
- Lead magnet for your website and other products
- Steady passive income every month
- Paid or high profile speaking engagements
- Recognition through rankings and book awards
- Easy transition for bloggers and great branding tool for
   entrepreneurs

What We’ll Cover Today
  7 Steps to Self-Publishing Success
Step 1: Do your research
Step 2: Write the book
Step 3: Design a quality book cover
Step 4: Maximize your visibility
Step 5: Launch your book
Step 6: Get book reviews
Step 7: Market your book

Step 1: Do Your
Research
- Identify comparable books
- Read the bad reviews – how can you
  improve?
- What categories can you rank in?
- What kind of sales do you need to
  rank?
- Who is your ideal reader?

How to determine average book sales

Aim for a category you can rank in; the more
specific the better.

Step 2: Write the Book
Push imposter syndrome and
perfectionism aside

You can do it!

- Set a deadline
- Announce the deadline on social
  media for accountability
- Write every day
- Published is better than perfect
- Making edits after publishing on
  Amazon is a piece of cake

Step 3: Design a Quality
Book Cover
People judge a book by
i t s ( t h u m b n a i l ) c o v e r.

3 Options for Book
Cover Designs
1) Design it yourself (Canva)
2) Hire a cheap designer (Fiverr)
3) Hire an expensive designer (99
   Designs)

MY DEBUT BOOK COVER

EXAMPLES OF BAD BOOK COVERS

Questions to ask
yourself:
- Does the book cover fit your
  genre?
- Is the text easy to read?
- Can you tell what the book is
  about?
- Is there a color scheme you
  want to maintain?
- Note: size of ebook and
  paperback covers are different

Step 4: Maximize Your
Visibility
A little work goes a long
way.

Elements of your book that impact sales
• Clear and compelling title
• Subtitle
• Use of keywords throughout the
  description
• Editorial reviews where available
• Error-free
• Link to website in the preview
• Solid intro to hook the reader

Step 5: Launch Your
Book
The first 30 days are everything.

How to guarantee success on Amazon shelves
• Staggered sales versus massive
  downloads on one day
• Get reviews, bonus points if
  they’re from verified purchased
• Have a high conversion rate
• Enroll in KDP program
    • Price promotions
    • Boost in visibility
    • Available on Kindle Unlimited

Step 6: Get Reviews
   This is where your
    posse comes in.

Why are reviews so important?

• Social proof
• Generate sales
• Necessary for some book
  promotion sites
• Increase your rankings
• Show how you can improve
• Amazon and Goodreads

How to get reviews:
• Ask friends, not family
• Build a launch team
• Reach out to book bloggers and influencers
• Reach out to reviewers on Amazon
• Include a call to action in your book
• Apply for book awards
• Sign up for Reedsy Discovery

Step 7: Market Your
Book
The hustle is real.

“It’s called a bestselling book, not a
best-written book.”
- Robert Kiyosaki
Author of “Rich Dad, Poor Dad”

Marketing strategies:
Kindle reader groups on Facebook
Book promotion websites (Free and
Bargain Booksy, Book Bub)
Price promotions, sales and bundles
Podcast tour
Book trailer
Giveaway on Goodreads
Author Q&A
Amazon AMS ads

Bestselling authors always:
- Create a strong author profile
- Highlight good reviews
- Engage with their audience
- Make edits and keep content
  current
- Refresh and revise Amazon ads
- Utilize KDP perks
- Keep writing

Your
 book is
 only the
beginning

You got questions, I got answers…

THANK YOU FOR ATTENDING

• www.jenonajetplane.com/we-all-grow-webinar-bonuses

                         Jen Ruiz

                         @jenonajetplane

                         jenruiz@jenonajetplane.com