Maytronics Overview 2018 - Eyal Tryber , CEO
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Maytronics Overview 2018
Eyal Tryber , CEO
This presentation is not an investment advice or an offer or solicitation for the purchase or sale of any of Maytronics's securities and it has been prepared by Maytronics solely for information purposes. While reasonable care has been taken to ensure that the information contained herein is not untrue or misleading at the date of the presentation, Maytronics makes no representation that it is accurate or complete. This information is based on information included in Maytronics’s public filings. However, some of the information may be presented in a different manner and/or is differently edited. In any event of inconsistency between Maytronics’s public filings and the information contained in this presentation - the information included in the public filings shall prevail. Nevertheless, for sake of caution a copy of this presentation has been made public through an immediate report. This presentation may contain forward-looking information (within the meaning of the Securities Law 5728-1968) about Maytronics and may include among others Maytronics's forecasts, objectives, evaluations and estimations, concerning future events of which realization is not certain and is not in Mytronics's control. Forward-looking information should not be regarded as a representation that anticipated events will occur or that expected objectives will be achieved. In addition, the realization of the forward-looking information may differ from Maytronics's anticipations and may be affected by factors that cannot be assessed in advance, and which are not within the control of Maytronics, including risk factors that are characteristic of its operations, developments in the general environment, and external factors that affect Maytronics's operations Maytronics's future anticipated results and achievements may differ materially from its actual results and achievements. Furthermore, the information contained herein is subject to changes without notice and Maytronics does not undertake to update the information contained herein. This presentation and the information contained herein are or may be protected by copyright and database rights and may not be reproduced, distributed or published by any person for any purpose without the prior express consent of Maytronics. All rights are reserved.
Market potential~24 Million pools WW
Privet Pools Above and Inground ~23.4Mil Commercial – ~ 600K
Municipal -25-60m
Pool size
Above Ground
In Ground
*HMAC -10-20m Pool size
* HMAC-Hotel, Motel, Apartments, Camping
2
Why?
Why? The very reason our organization exists
Water
consumptions
Algae Bacteria'
s
Turbidity
5
6
Cleaner water , cleaner world
7
“The things we
How? do that makes
us apart”
Water
consumptions
Algae Bacteria
's
Turbidity
9Innovation road map
The Dolphin product family evolution
1983 1995 2002 2006 2010 2015 ~2023
First Robotic - Self Diagnosis Top access - Classic line - “Feature rich” robots - Low cost Robots
pool cleaner in - Cartridge filter NEXT ?
- Dual drive motors Robot - AG pool cleaner GENERATION
the world - DIY - Wireless robot
- Remote control - Smartphone app
- Basic, floor-only - Bio pools robot - Multilayer filtration
RESEARCH
11Water Technologies
Global coverage – 51 countries / 80 Distributors
Maytronics France 2008
Maytronics Maytronics Maytronics Israel (HQ)
USA 2007 Spain
Maytronics Australia
Maytronics 2011
LA
13“Who we are
What? and what do we
do”1983
Maytronics - at a glance
Market place Structure Distribution
• Pool Industry • HQ in Israel • 51 Countries
• 3 subsidiaries • 80 Distributors
• Since 1983
USA, France, Australia
• Experts in the fields of:
• 2 local representatives
- Robotic pool cleaners
Latin America, Spain
- Water treatment
- Pool Safety • 3 Production site:
Israel-Yizra’el , Israel-Dalton,
• “Best-of-breed” France
products.
• 800 + employees WW
17Two manufacturing plants for Robots
Sales History MIL’ Shekels
639 M
522 M
H1
440 M
H1
272 M
226 M
EBITDA CAGR 19%
Revenue CAGR 15%
2013
2007
2008
2009
2010
2012
2014
2015
2016
2017
2011
2018 H1
19Market Value (Mil NIS )
כותרת תרשים 3000
2400 2500
1900
2000
1416
1500
929
1000
716
637
265 289 331 500
152 190
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
20We just began..
Number of pools per territory
Pool Type By Territory
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
-
North America Europe Latin America Australia South Africa APAC Israel
A) In Ground B) Above Ground C) HMAC D) Municipal
* Company estimation 22Pool Cleaning Methods
Manual
Robot Pressure Suction
Manual
̴24M Pools worldwide
Only 5M
Use Robotic Cleaners
represents 21% of the total
cleaning methods
23Maytronics product category offerings
(Retail prices $/€)
E-series )2015( S-series )2015( M-series )2010(
500 - 800 850 - 1200 1350 - 1900The competition structure estimation -2017
44% 45%
40%
32% 35%
30%
27%
24% 25%
22%
20%
17%
13% 15%
11% 10%
5% 5% 5%
0%
Smartpool+ Hayward Zodiac Aquagroup Maytronics
others
2010 2017
*האומדנים האמורים הינם אומדנים פנימיים של החברה ,המבוססים על נתוני כמויות המתקבלים מהמפיצים של החברה ומשיחות עם גורמי מקצוע בשוק ובתערוכות בינלאומיות ,ואינם מידע מוסמך או מדוייק.
25Market potential
Changing the game in potential
territories
Europe
APAC
USA SUN BELT
South hemisphere + sun belt in the US ~ 8-9 Mil pools w/o robots
S.AMERICA S. AFRICA
AUSTRALIAMaytronics Distribution chain structure
PUSH STRATEGY
Distributor
Pool Shop / Pool owner
Builder / @
Subsidiaries
PULL STRATEGYIncrease the investments in digital marketing
Digital campaignBillboards
Business Objectives
Vision & Values
2025 2020
TBD 2019
2021 2018 2017
639.NIS
1 B.NIS 14% 2016
560M.NIS
19%
2015
471.5M.NIS
2014 15%
408M.NIS
7% 2013
380M.NIS
13.7%
2011 2012
2010 272M.NIS
19%
334M.NIS
2009 228M.NIS 22%
210M.NISYou can also read
