People's Postcode Lottery - Impact Report 2016 - Friends of the Earth
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People’s Postcode Lottery Impact Report 2016
INTRODUCTION
In my first full calendar year as Chief Executive, happened if far-sighted campaigners and
we’ve won some memorable victories on our campaigning organisations had ‘stuck to their
mission for a safer climate, flourishing nature, knitting’.
and healthy air, food and water.
Never has our strong network of local and
We’ve formed alliances with a diverse range international groups been more relevant
of groups, and provided expert support for than in these turbulent political times. We’re
local communities, to keep coal and gas in transforming the way we work to enable
the ground; protect renewable energy jobs; more people than ever before to shape their
help people measure and avoid air pollution; environment, to broaden our skillset and
promote planet-healthy food; grow bee- diversity, and to champion innovation that
friendly habitats; and lots more. changes behaviour.
65,000 It’s also been a period when we’ve had
The support of the players of the People’s
Postcode Lottery has been instrumental in
people took action with to defend our right to campaign. Certain
achieving this success, and giving Friends of
us for the first time politicians and sections of the media have
the Earth the confidence to aim even higher in
spent years attacking charities, hoping to
this year. As well as silence democratic dissent. We’ve been told
2017 and beyond. Support has also helped us
many other wins, they to improve how we demonstrate the impact
to ‘stick to our knitting’ – a deeply patronising
we are having across our programmes. Funding
helped us save nature phrase which presumably means we should
has helped secure the staff and resource time
only ever undertake practical work.
sites from fracking to put into creating our latest Annual Review,
and introduce a world- It’s true that Friends of the Earth have a proud and this has contributed significantly to how
history of practical work including the setting we look at impact reporting going forward. Six
first bee-friendly
up of doorstep recycling schemes across the staff members have worked on this, including
accreditation scheme country, many of which created employment an external consultant to help generate the
for communities in opportunities. To this day, our local groups and content. Friends of the Earth staff time has
volunteers are on the streets making change also been dedicated to managing the People’s
Wales. Thank you
happen. Postcode Lottery impact report process.
for increasing our Furthermore, our new Director of Supporter
influence by sharing But practical action alone isn’t enough. Some Experience and Fundraising has produced an
of humanity’s greatest steps have been ‘External Impact Reporting’ document, which is
our emails and social
achieved through campaigning. The abolition steering Friends of the Earth towards reaching
media posts – it really of slavery, universal women’s suffrage, and its impact reporting ambitions. Thank you for
counts. homosexual rights – none of these could have your support.
02 People’s Postcode Lottery Impact Report 2016
2016 SUCCESSES
OUR REACH OUR CAMPAIGNS OUR IMPACT
159 500 3 million
Friends of the Earth People accompanied us to Tonnes of coal could
local groups operate the Paris climate talks where yet stay in the ground
across Wales, Northern we used thousands of mobile following an excellent
Ireland and England. phones to send a super smart ongoing local campaign
message to leaders. supported by Friends of
the Earth.
2 million+
Visits to our website
in 12 months. Our
7,948 2 million
Supporters demanded the safe Cases of skin cancer a
Facebook following
release of Friends of the Earth year have been avoided,
increased by 31,000
Mexico’s Director, Gustavo Castro. estimates the UN, as the
new fans.
Thanks to our collective efforts, ozone layer shows signs
Gustavo returned home safely. of recovery.
50,000
People joined us
for the largest ever
climate march on
383,759 £15 million
Bees were spotted by people Of government money
London’s streets.
using our Great British Bee will be spent on natural
Count smartphone app. It’s flood defences following
the largest citizen science a Friends of the Earth
project of its kind in the UK. campaign which you
supported.
205
Friends of the Earth Bee Worlds
got the green light this year,
lifting the total number to 561.
That’s roughly 6,226 square
metres of bee-friendly habitat.
Your support helps us to
campaign for solutions 1,150+
People signed up to Meat
to environmental Free May – our annual
problems; ensuring challenge that showed how
that by 2050 the next easy, tasty and healthy plant-
2
based foods can be.
generation will be
benefiting from and Banned Bee-harming
neonicotinoid pesticides
enjoying a better
environment.
2,324 were refused clearance for
Clean Air Kits have been use on oilseed rape crops
sent to date, with the kits across England in the
In the 2016/17 financial year to date proving incredibly popular autumn.
players of People’s Postcode Lottery
supported Friends of the Earth with £225k
amongst supporters and
– this represents 0.03% of our income. the wider public.
People’s Postcode Lottery Impact Report 2016 03
The difference player support
makes to Friends of the Earth
In 2016, the support of the players of the People’s Postcode Lottery directly
enabled us to strengthen our people, our processes, and our reach. People’s
Postcode Lottery’s unrestricted and ongoing support provides a vital framework
that underpins all that we can achieve, ensuring a better environment for everyone.
CAPACITY CAPABILITY SPOTLIGHT ON
The flexibility offered by player support In 2016 we launched our 2020 strategy, THE CAMPAIGN
is helping us transform how we work. It is introduced new organisational goals and ORGANISERS
supporting crucial infrastructure projects began work on a refreshed brand which will
with an internal focus and helping build be launched in 2017. PROGRAMME
capacity within the organisation, including A key strand of Digital First, the Campaign
Critical to our success is having highly
our critical Digital First transformation Organisers Programme puts digital tools in
skilled staff, and ensuring we make the
programme. the hands of grass roots activists.
most of the knowledge and talents of
Introduced in 2015, Digital First is helping all of our people. With player support we Campaign Organisers gives supporters
us make the most use of new and emerging have recruited a new Learning Coordinator, a ‘call to action’ tool which they can
digital technologies to transform how we who assesses the existing skills we have, use to develop and deploy digital
work across four key strands: and identifies training and development communications as well as providing
needs. access to online petition tools.
1. Redeveloping our e-campaign tool,
simplifying how we communicate Player support is also helping us to Over the last 12 months we have tested a
digitally with our supporters and become a much more agile organisation, number of approaches to help us gain a
subscribers. giving us capacity to focus on constant better understanding of how supporters
2. Refreshing our website which is improvement. We are getting new services acquire and utilise digital skills. So far,
scheduled to launch April 2017; a out quickly, refining and improving them 12 groups are already using the digital
key tool for inspiring action, our site based on supporter experience and organising tool for online discussion and
is becoming more interactive and feedback. email distribution and feedback has been
engaging. extremely positive. Through the tool, three
COLLABORATION non-Friends of the Earth groups have
3. Developing our Campaign Organisers
Player support has helped us become been able to collaborate with us, providing
Programme, which includes a digital
a leaner organisation as a result of our opportunities to share skills, experience
campaign tool designed to create
digital transformation projects, we are able and resources that would not have
collaboration with our supporters
to work with and through others. In other happened otherwise.
more than ever before.
words, an enabler not a gatekeeper.
4. Developing our skills and knowledge,
ensuring our staff are best equipped to We are providing media training for
deliver the Friends of the Earth 2020 more of our supporters and campaigners
strategy and its organisational goals. than ever before. We are sharing the
responsibility for working with the media,
Digital First is helping us to have more by devolving it to where it is most effective.
personal conversations with which builds Whilst digital and social media skills
closer relationships with our supporters are important, we also recognise the
and allows us to deliver more productive importance of traditional media too. We
and targeted communication. We have are working closely with our supporters
evidence that our new approaches are to ensure they can select and effectively
being well received and are already deploy the most appropriate channels.
helping to improve the effectiveness of
campaigning at a local level.
04 People’s Postcode Lottery Impact Report 2016
Case Study:
Eastbourne and
District Local Group
We have been able to
back campaigns at a
local level that we would
not previously have had
the resource to support.
We have promoted their
activities much more
effectively, resulting in
a much higher profile
and impact for their
campaigns.
Eastbourne and District are a local group Through the digital organising tool, we were
who have benefited from the new digital able to support the campaign, facilitating
approach. They united with campaigners wider online communication and promotion
from across Sussex to prevent the selling off that resulted in over 10,000 signatures. As a
by the local authority of public downland result, the council has reversed their decision,
on the South Downs right across the South which is a really positive outcome for local
Downs National Park. people, and the natural environment. Plus,
the local group have improved their own
digital skills which can be applied to future
campaigns.
People’s Postcode Lottery Impact Report 2016 05
Enabled impact
With the support of the players of the People’s Postcode Lottery,
Friends of the Earth can campaign on the issues that really matter.
SECURING A Solar campaign nominated for Diesel-free roads
award
SAFER CLIMATE In the UK, road traffic is the biggest
Our campaign to save the UK’s solar problem when it comes to air pollution,
Early indications suggest 2016 has been
industry was recognised with a nomination and diesel is the worst of all. We’ve already
the hottest year on record. If so, it will
for the Business Green Leaders Awards persuaded London’s new mayor Sadiq
be a new high for the third year in a row.
2016. Playing a leading role in a coalition Khan to improve his plans to clean up
Every year we’re seeing the impacts of
including the Solar Trade Association, the capital’s polluted air. He has now
man-made global warming grow. Floods,
10:10 and Greenpeace, we persuaded the committed to no more money being spent
droughts and storms are all getting worse
UK government to reduce its industry- on all-diesel double-decker buses by 2018
– threatening food supplies, damaging
crushing funding cuts. – 2 years sooner than his pre-election
homes and devastating lives. We can still
pledge.
avoid the worst impacts of climate change
SPOTLIGHT ON
by not burning the majority of global fossil Air monitoring kits fly off the
fuel reserves. Your support has enabled us, CLEANING UP OUR AIR shelf
as part of an international network, to help
“The support from players of the People’s Empowering people to shape their
local communities keep coal and gas in the
Postcode Lottery is crucial in helping us environment is an important part of
ground.
tackle air pollution. Through our Clean Air our work. We’re delighted to report that
Keeping coal in the ground campaign we want to see people across our new Clean Air Kits were so popular
the country taking action to help reduce air that 485 were sent out in just under 3
Following a coal company appeal against pollution in the places that they care about hours – part of a longer term ambition
the local council’s decision to reject a most: their children’s school, on their street, to distribute at least 20,000. The ‘citizen
mining application at Nant Llesg near at the heart of their communities. On top science’ kits include monitoring equipment
Merthyr Tydfil, we immediately set up a of that, we’re lobbying the UK government for people to measure air pollution where
petition enabling thousands of people to to urgently take the action needed to make they live. They also come with top tips
object to the Welsh Planning Inspectorate. sure that we all have cleaner, safer air to on avoiding pollution as well as ideas for
Happily, the mine looks unlikely to be breathe”. taking action to clean up the UK’s air.
pursued.
Working with King’s College London we’re
Craig Bennett
In July, Northumberland Council approved adding all the results to a map to build a
CEO of Friends of the Earth
an opencast coal mine at wildlife-rich better picture of air pollution in the UK.
beauty spot Druridge Bay. Working Air pollution is linked to 40,000 early
with the local community, we gave deaths every year in the UK. It’s associated
councillors plenty of reasons to reject the with increased risk of lung cancer, heart
mine – including 10,000 objections and disease, asthma and diabetes. Many
independent legal opinion. We are pleased places, up and down the country, regularly
to report that the Secretary of State has exceed the legal limits for air pollution.
intervened and will now make the final So this year we launched our campaign
decision on climate change grounds. for clean air. We’re working with our
local groups, health experts and local
communities to develop solutions and
speed up the government’s response to
this national health crisis.
06 People’s Postcode Lottery Impact Report 2016
Saving bees and
restoring nature
Nature is vital for food
production, pollination,
climate regulation and
flood protection. Studies
have also found that
spending time in nature
is good for health and
wellbeing.
Your passion for the
natural world and
commitment to our
work have boosted our
campaign to reverse the
declining British bee
population. In doing
so, we’re reconnecting
a growing number of
people with nature.
Banning bee-harming pesticides The Bee Cause taking flight
Thanks to players support our campaign for From an appearance on BBC’s Springwatch
a permanent ban on bee-harming pesticides and at the River Cottage Festival to bee talks
took a leap forward in 2016. We celebrated at the acclaimed Hive installation at Kew
3 big wins: the government rejected a Gardens, our celebrity-endorsed Bee Cause
request by the National Farmers Union campaign is reaching ever-wider audiences.
(NFU) to temporarily let farmers use banned Together we’re helping people to learn more
neonicotinoid pesticides. Councils in the South about Britain’s bee species and how to
West agreed to prevent neonicotinoids from protect them. In the summer we ran the third
being used on their land and supermarket Great British Bee Count when an astonishing
chain Aldi UK promised to review its pesticides 15,000 people took part by downloading our
policy to protect pollinators. smartphone app. In addition, our powerful
local network has been bringing experts,
councillors, businesses and the public together
to help bees locally: developing bee-friendly
initiatives and planting Bee Worlds – pesticide-
free wildflower habitats – across the UK.
People’s Postcode Lottery Impact Report 2016 07
THE YEAR AHEAD
These actions will In 2017 we will: • Defend the laws that protect the UK’s
help us achieve our environment to ensure that Brexit
• Win the campaign to permanently
negotiations maintain and strengthen
2030 goal to ensure protect bees and other pollinators from
these safeguards.
the devastating impact of neonicotinoid
the next generation
pesticides. • Help people to take practical action to
enjoys an environment protect the environment. From switching
• Stop new opencast coal sites in the UK
that’s getting better. to healthy low-meat diets, to planting
and support communities opposing
bee-friendly plants and monitoring the air
A safer climate, fracking for gas whilst championing
pollution where they live.
flourishing nature, energy efficiency and renewable power.
• Support our sister groups around the world
and healthy air, water • Accelerate the disappearance of dirty
to protect environmental campaigners.
diesel vehicles from our roads, allowing
and food. Far too many are threatened, imprisoned
young lungs to develop properly and
or killed.
ensuring fewer premature deaths caused
by dirty air. • Compel countries to work together
for fair and rapid progress on shared
environmental threats like climate change.
CONCLUSIONS
People’s Postcode Lottery’s funding has Our Digital First programme is up-skilling
helped us to explore how we transform our staff, our activists and supporters. This is
the way we communicate, collaborate and allowing us to collaborate and communicate
Thank you to the
campaign through the use of digital tools more effectively, adding value to our campaign
players of the and technologies. We’ve been able to build work, reaching new audiences and achieving
People’s Postcode both the capacity and the capability within success that would have been difficult without
the organisation to help us pilot new ways of the new tools.
Lottery for enabling
working with our activists and supporters and
us to create this The change that this will have – to our
to evaluate the effectiveness of these new
ways of working, our reach, and ultimately
report. approaches.
to the positive impact we will have on our
environment – will be incredible.
Thank you
For more information, please contact:
Friends of the Earth
The Printworks
139 Clapham Road
London
SW9 0HP
Telephone 020 7490 1555
www.foe.co.uk
Registered charity number: 1533942
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