Partnership & sponsorship - The Guild of Fine Food
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
1
partnership &
sponsorship
opportunities
gff.co.uk | greattasteawards.co.uk @guildoffinefood #greattasteawards
" great taste history
where we’ve come from
- "$years of great taste
!))# The Guild of Fine Food was founded to bring
“it really is all retailers and producers together
about great taste. !))$ Great Taste was created, ready to convince
consumers that the finest food is often made by
it does what it smaller producers
says on the tin.” The first awards were judged, with 12 experts and
less than 100 entries
Zoe Adjonyoh, author and chef
!))& Entries topped 300
!))( The competition expanded to 30 experts judging
500 products
!))) Over 1,000 entries went through the blind-tasting
process for the first time
"==! Great Taste judging took a whole week at Kingsway
“great taste is Catering College, London
the only food "==" onwards
award worth The Great Taste Roadshow visits London, Dublin,
Belfast, Cardiff, Llandudno and many more specialist
having.” facilities across the UK
Charles Campion, food critic "=!# A new home for Great Taste, with a purpose built
and Masterchef judge judging room and kitchen in Gillingham, Dorset
"=!$ Entries reached 10,000, with 400 experts judging
over 50 days
"=!% Great Taste reached the milestone of 100,000
products judged over 20 years
what we’re about – "=!& Great Taste heads overseas, with the
our brand values launch of Great Taste Portugal
"=!'’’ No. 42 opens, giving
Great Taste a base
around the corner
from the bustling
Borough Market
PROVEN Entries rise to 12,500 PEER
Proven REVIEWED
quality and Bringing
remarkable MEASURABLE together
taste Marketing the UK’s
unite the COST & figures, PR top food
UNIQUE
producers TIME stats and experts,
The only food ARTISAN
and EFFECTIVE demographic from
awards that FINEST Providing
products Great reports to help chefs and
focuses on Focused a platform
that take Taste never supporters writers, to
taste above all exclusively for smaller
home the sleeps, with measure producers
else on fine food producers
stars involvement success and buyers
producers and to gain
opportunities
retailers recognition
all year round
what is great taste #
what is great taste?
Great Taste is the largest and most trusted accreditation
scheme for fine food and drink. It encourages and mentors
“it’s always
artisan food producers, offering a unique benchmarking brilliantly
and product evaluation service leading to an independent organised, very
accreditation that enables small food and drink businesses to
compete against supermarket premium own label brands. rigorous and just
really well run, and
Since 1994, over 120,000 products have been judged and
during 2017, 12,500 products were blind-tasted by panels of
i think that shows
specialists. Featuring over 400 top chefs, cookery writers, food consumers that the
critics, restaurateurs and fine food retailers, last year’s line- badge of great taste
up included food writer and author, Gill Meller, MasterChef
judge and restaurant critic, Charles Campion, author and chef, is a massive honour.
Zoe Adjonyoh, fifth generation baker, Tom Herbert, and food it’s wonderful for
writer and baking columnist, Martha Collison.
the producers and
what do great taste judges look for? makers who win
They look for truly great taste, regardless of branding these awards – you
or packaging. Yes, they take into account the texture,
appearance and of course quality ingredients; they like a can see immediately
good aroma, a decent bite to a sausage, a smooth lemon the amazing
curd, crunchy rich pastry, but everything comes back to the
taste. Is it really, truly great?
benefits it has for
their business. i
#-stars: exquisite know lots of people
Extraordinarily tasty foods – less than 3% of who have won the
products are awarded 3-stars each year
– don’t leave the shop without buying it!
awards who have
had their lives
transformed – not
"-stars: outstanding
just theirs, but
Above and beyond delicious – less than the town that
15% of entries will achieve this rating they operate in.”
Felicity Spector, social media
influencer
!-star: simply delicious
A food that delivers fantastic flavour.
Approximately 25% of entries will
achieve this rating each year.
$ great taste impact
our impact
- what the numbers tell us
We’ve crunched the numbers to give you a flavour of the
“i love the fact Great Taste impact.
that there is so Beyond helping products jump off the crowded shelves with
much depth to the a highly respected seal of approval, the Great Taste media
judging. you’re machine also shines a spotlight on the food and drinks that
grab the stars. The annual results whip up a media storm
tasting the best every year and our supporters are invited to ride the
products that can wave…
be found in the headlines and hashtags
country today, and
what a privilege it press coverage
Over 3,283,000,000 opportunities to see in 2017*
is to do that.” National: 2,986,000,000
Karen Barnes, delicious. magazine Regional: 297,000,000
*Figures based on print circulations, average TV viewing figures, average radio listener
figures and online unique monthly visitors.
website
Over 85,000 unique visitors in 2017
social
Twitter: 22,600 followers
Facebook: 5,000 likes
Instagram: 4,400 followers
YouTube: 111,000 channel views
$ million taste buds
Over 450 judges from the world of fine food wrap their
taste buds around our entries each year,providing detailed
feedback on all 12,500 products.
our judges
Legend
GROUPS & ASSOCIATIONS 2%
SERVICE PROVIDERS 7%
CHEFS & HOSPITALITY 14%
JOURNALISTS & MEDIA 17%
PRODUCERS 23%
BUYERS & RETAILERS 37%people %
people and places
the great taste crowd
Great Taste brings the fine food world together, united by
an appreciation for exceptional food and drink and a respect
for the people behind the products. Regarded as the most
“with great taste,
prestigious and respected food awards in the UK, our reach you feel as
is now international. though you’re
Over 122,000 products have passed the lips of our judges at the cutting
since it all began, with chefs, buyers, producers, food edge of produce,
writers, journalists, social media influencers, retailers and
more all offering their palates to the cause. both british and
increasingly from
We simply couldn’t do it without these 400 plus experts, so
here are a few of the faces who have helped find our stars in
across the world.
recent years… even to friends
and family, i say
you can really
trust that
sticker. you know
that if it’s got
gill meller, food writer dhruv baker, chef, adrian boswell, fresh
that sticker,
and author producer and masterchef
"=!= winner
food buyer, selfridges then it really is
good stuff. it’s
definitely the one
i trust when i’m
shopping.”
Felicity Cloake, food writer,
The Guardian
martha collison, food tony rodd, chef and zoe adjonyoh, author
writer and baking author and chef
columnist
regula ysewijn, charles campion, clodagh mckenna,
food writer, masterchef judge and chef, food writer and
author & blogger restaurant critic broadcaster& places
on the road
Our little black and gold logo gets about and can now be
“great taste is a found in every corner of the UK and beyond, helping great
genuine celebration tasting products jump off the shelves in delis, farm shops,
coffee shops, supermarkets and anywhere else that sells
of talented food outstanding food and drink. The UK’s leading stores get
producers. many of involved each and every year, with Fenwick,
Fortnum & Mason, Harrods, Selfridges, Whole Foods
the products we Market and Waitrose among those bringing Great Taste
stock have been stars to the consumer.
introduced to us We like to hit the road too, so the Great Taste Roadshow is
through great always on the lookout for new destinations, ready to give a
taste. the logo boost to the local producers and highlight the location itself
as a food destination to be reckoned with. From Dublin and
communicates that Belfast to London and Llandudno, we generate a frenzy of
the product is the tasting, talking and tweeting, along with a steady stream of
TV, radio and press coverage, as these week-long roadshows
very best in its create a whirlwind of activity and leave a lasting legacy for
field.” the area.
Bruce Langlands, director of food Our big night of the year, the Great Taste Golden Fork
& restaurants, Selfridges
Award Dinner, is an epic celebration of the best food and
drink around, and we like to squeeze in a few more bashes
for our judges and supporters along the way too…'
( sponsor packages
sponsor packages
supreme champion sponsor - £"=,===
! Sponsorship of Supreme Champion Trophy != Main logo on all Great Taste communications and
" VIP Table for 10 guests at Great Taste Golden Fork collateral, including:
Award Dinner • marketing material
# Presentation of Supreme Champion Trophy at • social media posts
Great Taste Golden Fork Award Dinner and photo • Great Taste and Guild of Fine Food
opportunity with winner (sent out with press websites
release) • Golden Fork Award Dinner menu
$ List of the Great Taste 2018 winners • 3-star Judges’ Dinner menu
% Full page advert in Great Taste Book 2018 • judges’ take-away menu
(circulation of 250,000) • all judging room graphics in Dorset,
London, Roadshows and special
& Two invitations to the 3-star Judges’ Dinner in July venues
' One-off Supreme Champion sponsor event at No. • Great Taste in-house adverts
42 Southwark Street (Dinner or Drinks Reception) • Great Taste Markets
( Invitation to Sponsors’ Reception event at No. 42 !! Social media campaign across Twitter, Instagram
Southwark Street in June and Facebook
) Mentions in Great Taste social media activity, !" Opportunity for further collaboration, to meet
including Twitter, Instagram and Facebook aims and objectives of sponsor
main sponsors - £%,=== supporters - £!,%==
! Sponsorship and ( Company logo on all ! Two tickets for Great Taste
presentation of regional or Great Taste Golden Fork Award Dinner
special Great Taste Golden communications and " Invitation to Sponsors’
Fork Trophy collateral, including: Reception event at No. 42
" List of the Great Taste • marketing material Southwark Street in June
2018 winners • social media posts # Receive a quantity of
# Two tickets for Great Taste • Great Taste and Great Taste Books for
Golden Fork Award Dinner Guild of Fine Food distribution to clients and
$ websites customers
Full page advert in
• Golden Fork Award $ Company logo on Great
Great Taste Book 2018
Dinner menu
(circulation of 250,000) Taste communications and
• 3-star Judges’ Dinner
% One invitation to the collateral, including:
menu
3-star Judges’ Dinner in July • graphics at Great Taste
• judges’ take-away menu
& Invitation to Sponsors’ Golden Fork
• all judging room graphics
Reception event at No. 42 Award Dinner
in Dorset, London,
Southwark Street in June • Golden Fork Award
Roadshows and special
' Dinner menu
Support from the Guild venues
• judges’ take-away menu
of Fine Food for in-store • Great Taste in-house
• Great Taste and
Great Taste Promotion, adverts
Guild of Fine Food
including a Great Taste • Great Taste Markets
websites
demo chef for one daymedia 9
)
where will i appear?
in the media golden fork award dinner
The word is spreading, year on year, and Great Taste’s big night, when over 350 guests
in 2017 over 3.2 billion consumers got to from the world of fine food gather for the
know about the Great Taste winners through awards’ grand finale. Featuring a ‘meet the
coverage on TV, radio, online and in the producer’ tasting hall, drinks reception, after
national and regional press. Over the past six party and plenty of tears and cheers along the
years, this exposure has helped generate over way, the Golden Forks are a chance to thank
20,000 new listings for our winners. our sponsors and supporters in front of award
winners, judges and friends, including food
highlights from "=!' included: writers, TV chefs, buyers, journalists, social
media influencers and many more…
• BBC Breakfast
• BBC Radio 2 Simon Mayo Show
• BBC Wales Today great taste markets
• The Times double-page feature on Top 50 A regular feature at the UK’s top consumer
Foods shows, our markets give all Great Taste
• The Sunday Times winners access to events such as Spirit of
• The Daily Telegraph Christmas, Universal Cookery & Food Festival,
• The Mail on Sunday Fes-Tea-Val, IFEX 2018, House & Garden
• i newspaper Festival, BBC Good Food Shows and the RHS
• The Metro Flower Shows. A great opportunity to grow
• delicious. brand awareness and sell food and drink to
• woman&home high socio-economic consumer groups, often
• Great British Food at preferential rates.
• Olive
• Food and Travel websites
• The Caterer Our supporters have a presence, logo and link
• QVC on both gff.co.uk and greattasteawards.co.uk
• High penetration in regional press, featuring
in hundreds of individual articles social media
With over 32,000 combined followers across
The next chapter begins in January 2018, our social media channels, someone is always
with our PR machine ready to keep people talking Great Taste. Erupting into a huge wave
talking about our producers, products and of excitement as the results are announced,
supporters. the #GreatTasteAwards hashtag hits the top
of the trends on Twitter each year, with food
great taste book lovers everywhere joining in the conversation.
This annual publication highlights award
winners by region and is packed with editorial
about the top winners. With a circulation
great taste take-away menu
Distributed at all of our judging days, trade
of 250,000, it is distributed to over 200
shows and events, the Great Taste take-away
independent retailers and at major food events
menu features information and contact details
as well as to the readers of Fine Food Digest.
for all our supporters.!= press cuttings
what they said...
olive, december "=!'
delicious, october "=!' british vogue, october "=!' woman & home feel good food,
summer "=!'
bbc radio " simon mayo drivetime,
' september "=!'
bbc radio " the chris evans
breakfast show, ( may "=!' the times, !& december "=!'
irishtimes.com, & september "=!'
bbc wales today, ) november "=!'
the sunday telegraph,
!= september "=!'
i, & september "=!' the times – weekend, $ march "=!'the winners !!
what happened in "=!' Supreme Champion 2017
Golden Fork for Golden Fork from the
Best Imported Food North of England
Sponsored by Sponsored by
Eulogia of Sparta Hugh Maguire Isle of Man Creamery
Heather Honey Smoked Black Pudding Whey Butter
Nigel Barden Golden Fork from London
Heritage Award Golden Fork & the South East
Sponsored by from the Midlands Sponsored by
Sponsored by
Macneil’s Smokehouse La Tua Pasta
Mrs Kirkham’s Smoked Mackerel Handmade Tortelloni Burrata
Lancashire Cheese & Black Truffle
Ambient Product
Golden Fork Woman & Home
of the Year
from the South West
Sponsored by Great Taste VIP Award
Sponsored by Sponsored by
inkREADible
LABELS LIMITED
building brands for tomorrow Feel Good Food
Sandford Orchards
The Artisan Kitchen Abernethy Butter
St Louis Dry Hopped Cider
Seville Orange Marmalade
Golden Fork Golden Fork
from Ireland from Scotland Small Artisan
Sponsored by Sponsored by Producer of the Year
Sponsored by
Hugh Maguire Inverawe Smokehouses Fortes Ice Cream
Smoked Black Pudding Smoked Trout
Golden Fork Golden Fork Great Taste
from Northern Ireland from East Anglia Producer of the Year
Sponsored by Sponsored by
Sponsored by
Thursday Cottage
Hannan Meats National Trust Sour
Sweet Cured Bacon Rack Swoon
Cherry Curd
Shop of the Year
Golden Fork from Wales Sponsored by
Sponsored by
Supported by
Coedcanlas Deli
Organic Welsh Delilah Fine Foods
Blackcurrant Jam Farm Shop
The Gog Farm Shop
Charcuterie Product of the Year
Sponsored by
Ispini Charcuterie
Rosemary & Thyme BresaolaYou can also read
